Transforming Marketing and Advertising Domain!
DearReaders,
TheUSALeadersMagazineisproudtopresentthelatestedition,showcasing“The 10MostInfluentialMarketingAndAdvertisingLeadersof2023.”Inthisissue,we bringyouacollectionofexceptionalindividualswhoarerevolutionizingtheindustry withtheirinnovativestrategies,creativethinking,andunwaveringpassion.Theseleadersare pushing theboundariesofmarketingandadvertising,settingnewbenchmarks,andshapingthefuture oftheindustry
GracingthecoverofthiseditionisJakubJablonsky,theFounderandCEOofClientUp.io. Withhisvisionaryleadership,Jakubhastransformedthemarketingandadvertising landscape,introducingcutting-edgetechnologiesandstrategiesthathavedisruptedthe industry.HisrelentlessdedicationandentrepreneurialspirithavepropelledClientUp.ioto greatheights,providingclientswithunparalleledsolutionsanddrivingbusinessgrowth.
JoiningJakubJablonskyinthisprestigiouslistingareLarryKenigsberg,KimGrennan, RobertoCarpinteyro,andVickiBohlsen.Eachoftheseleadershasmadesignificant contributionstothefieldofmarketingandadvertising,bringingtheiruniqueperspectivesand expertisetothetable.Theirinnovativeapproaches,strategicthinking,andabilitytoadaptto evolvingmarkettrendshavepositionedthemastrailblazersintheindustry.
TheUSALeadersMagazineishonoredtofeaturetheseextraordinaryindividualswhoare reshapingthemarketingandadvertisingindustry Theirrelentlesspursuitofexcellence, innovativethinking,andabilitytoadapttotheever-changinglandscapeservesasan inspirationtoaspiringmarketersandadvertisers.
Inthisedition,wecelebratethesenext-genleadersandtheirremarkableachievements.Their storieswillcaptivateandmotivatereaderstoembraceinnovation,thinkoutsidethebox,and striveforgreatnessintheirownendeavors.
WehopethatthiseditionofTheUSALeadersMagazineinspiresyoutopushtheboundaries ofwhatispossibleinthemarketingandadvertisingindustry.Mayitigniteasparkof creativityanddrive,propellingyoutobecomeafutureleaderandchange-makerinthis dynamicfield.
StayInspired,StayAhead!
Parag Ahire Project Editor
USALEADERS THE
FOLLOW US theusaleaders
THE USA LEADERS IS AN ILLUMINATING DIGITAL PLATFORM THAT DRIVES THE CONVERSATION ABOUT THE DISTINGUISHED AMERICAN LEADERS DISRUPTING TECHNOLOGY WITH AN UNPARALLELED APPROACH.
C O V E R S T O R Y
Jakub Jablonsky
The Unconventional Entrepreneur Making Waves in Marketing and Advertising
Jakub Jablonsky
TheMarketingandAdvertising industryintheUSAisgoing throughalotofchangesright now.Withrapiddigitaltransformation andtheriseofdata-drivenstrategies, companiesaretryingtomaketheirads feelpersonalandengaging,especially withthehelpofAI.However,thisalso meansthatthereisalotofcompetition, anditishardtogetpeople’sattention.
Ontopofthat,thereareconcernsabout dataprivacy.Companiesneedtomake suretheyarecollectingdataresponsibly andbeingtransparentwithconsumers. Toovercomethesechallenges,the industryneedstokeepupwithemerging technologiesandcreatemorefunand personalizedcontent.Theyalsoneedto beopenandhonestwithconsumers abouthowtheyareusingtheirdata. Thisisabigchallenge,butitisalsoan excitingopportunitytomakecampaigns thatpeopleactuallywanttosee.
Consideringthismarketscenarioand widespreadopportunities,Jakub Jablonsky,Founder,andCEO,came upwithClientUp.io.Amarketing companythatownsaportfolioof consumerbrandsthathelppeople discoveranddecideontheproducts theyneedthemost.
UnorthodoxWaytoExcel
JakubJablonskyisabusinessleader whohasforgedhisownpathinthe worldofentrepreneurship.Insteadof pursuingformalhighereducation,he optedtolearnbydoingandselfeducation.Thisapproachhasenabled himtogainpracticalexperiencein multipleindustriesanddevelopadeep understandingofhowtheywork. Jakub’sthirstforknowledgehasledhim toengageinvariousprojectsandseek mentorshipfromexperienced professionals.Hehasdevelopedthe
skillsandknowledgerequiredtogrow hisbusinessesbycontinuallylearning somethingnew.Hehasmasteredthe artofprovidingprominentsolutions forclientswithadesign-oriented approach.Oneofthosesolutionsis leadgeneration.Hisdedicationand enthusiasmhavebeeninstrumentalin establishingthecompanyasan industryinnovator
ClientUp:BridgingtheGapbetween BuyersandSellersforMutual Success
ClientUpisaone-of-a-kindcompany thathasachievedsignificantsuccess withaverysmall,butsmartteam. Jakubemphasizestheimportanceof hiringfewer“A-players”ratherthan managingalargenumberofemployees whodoordinarywork.Sinceits inceptionin2019,ithasexpandedinto differentindustries,focusingmainlyon financialandlegalservices.
WhatmakesClientUpspecialisthatit actsasamediatorbetweenconsumer andvendor.Byusingasystemthat matchesbuyerswithsellers,the companyhelpsbothpartiesachieve theirgoals.Thissystemhasmany benefits:itsavesmoneyforconsumers, andithelpsprovidersconnectwith morepotentialcustomerswhoarea goodfitfortheirproductsorservices. Asaresult,providerscanclosemore dealsandincreasetheirsuccess.This win-winsituationhasearnedClientUp anexcellentreputationinitsindustry.
ProfitableBusinessParadigm
Asaleader,Jakubknowsthatthe businessworldisconstantlyevolving andthatnewchallengesariseevery day.However,forJakub,thekeyto successliesincriticalthinking, managingfinanceseffectively,and
Our vision is to build and grow the most loved customer products and brands and to achieve this, we always put the customer first.
CoverStory
Kim Grennan: Transforming Next-Gen Marketing andAdvertising Leadership
Marketingandadvertisingisoneofthe rapidly-changingindustriesofthepresent times.Owingtotheindustry’sever-changing scenario,thestandardagencycultureisalso undergoingmodificationstocopewiththelatest requirements.Today,peopleidealizevaluesandconcepts thatflexiblyalignwiththeirideologiesandcatertotheir requirements.
Thisnotionservesastheprimemotivationbehindthe establishmentofAxleEight.In2016,thecompanywas foundedwiththevisiontocreateaworkingenvironment thatwasdifferent,moreflexible,andreasonablethanthe standardagencyculture.“We wanted to build a culture where people could work with different brands and enjoy the variance in each day without the typical agency burnout,”assertstheCEOandFounderofAxleEight, KimGrennan.
HumanApproachtoRelationships
AxleEightisadigitalmarketingagencythatoffersservices suchaspaidmedia,contentcreation,PR,emailandsocial mediatomid-sizedcompanies.Asaservice-basedbusiness thatishighlycommoditized,itishardtodifferentiateona completelyuniquelevel.Therearenumerouspeoplewho offersimilaraspectsofservices.However,Kimstatesthatit isthecompany’sprocess,workquality,andapproachto buildinguniquerelationshipswiththeclientsthat differentiateAxleEightfromtherest.
Withapersonable,morecasualandresult-orientedvision, AxleEighttendstohaveahumanapproachtorelationships andlessofawhite-collarbusinessapproach.Having previouslyworkedwithB2Bcompanies,AxleEighthas wideneditsfocusovertheyears.Currently,itworkswith B2Ccompaniesaslongastheyareaservice-based
companyore-commercecompanywithlowSKUs/products sales.“We want to be approachable and transparent while achieving results you've only dreamed of,”remarksKim.
EffectualDelegationofDuties
Beingatthehelmofthecompany,Kimassertsitasher dutytoensurethebusinessisontherailsatalltimes.She furthermakessurethatAxleEightisbuildingaunique cultureandamodelthatisscalableinawaythatkeepsthe teamcruisingtoachievethecompany’sgrowthgoalsyear inandout.Nevertheless,sheputsalargeemphasison creatingabusinesswherepeoplewanttowork,andclients aspiretowork.
AmplifyingCompanyCulture
Astheleader,KimalsospearheadstheteamofAxleEight. Thecompanygreatlyemphasizesfindingandhiringthe rightpeoplefortheteam.Thisisbecausetheentireservice offeringofthecompanyisbasedonhowgreatthepeople areandwhattheycanachievefortheclients.Thus,Axle Eightonlyhirespeoplewho,asKimbelieves,willamplify thecompany’scultureandwhatithasasateam.An individualisdiscardedasanoptionfromtheteamwhen theydonotfitthemoldasahumanandbringpositivity, whilenaturallyembodyingthecompany'scorevaluesand ethics.
Theselectedindividuals,however,fitrightin,whilethe membersenjoyoneanother’scompanyandaretightly bonded.Theteamcomprisespeoplewithastellarskillset whogenuinelycareaboutresultsanddowhatisright.Axle Eightendorsesaflexibleworkingenvironment,no micromanagement,andoffersaprofitbonusprogramwhere allemployeesshareinthebusiness’sprofit2Xperyear As aresult,whenthebusinessissuccessful,theemployeesare
“It's the people, and our process for how we get things done for our clients, our work quality, and how we pride ourselves on building unique relationships with our clients that set us apart.”
Kim Grennan CEO & Founder
directlyrewardedfortheirrespectivecontributionsand efforts.
RobustRetentionStrategy
AxleEightattractsclientswhoareincredibletoworkwith. Overtheyears,thecompanyhasbecomebetterat identifyingitspotentialclient—anaspectthathasenriched theworklivesoftheemployees.Thus,AxleEightonly workswithcompanieswhereitiscertainaboutmakingan impact.
Itsabilitytoretainclientsforyearshasgarneredthe companynumerousreferralsfromnewbusinesses. Moreover,thecompanyhasalsoearneditsclients’trustand respectwithitstransparencyandflexibilitytotheirbusiness needs.AxleEightfurtheraimstobeabletoadapttothose needsonadime,andchangescopeifneeded.
AnalyzingTrendsandShifts
Kimfurtherenunciatesthatmarketingandadvertisingis oneofthequickestchangingindustriesoutthere.Speaking ofevolvingclientrequirements,sheasserts,“This is a more individualized experience for us and less of an overall,
across the board thing we are seeing.”Everyclientand organizationhasanidealvisionofworkingwithanagency. SometimesAxleEightlikestoworkinaccordingly,andon othertimesitdoesnot.
Thecompanytriestocometoacommonunderstandingof whatitcanandcannotdoforclientssothingsareclearon whattheywillbereceivingandcanfurtherexpect.She addsthatitisreallyuniquetoeverybusinessandpersonfor theywanttoworktogether.
NoteofConclusion:Kim’sForetellingoftheFuture
Intheupcomingyears,AxleEightisplanningonrollingout moreservicesonthedesignandwebsitedevelopmentside, alongwithanalytics.Speakingofhervisionforthefuture, Kimenvisionsalargerteamdeliveringservicesandresults totherightclientsfortheteamofAxleEightina systematicwaythatcontinuestobescalable.
Thecompanyharboursbiggrowthgoals.Todate,itnever experiencedayearwhereithasnotachieveditsgoals.“I plan on not breaking that streak!”concludesKim.
15
Lesser-Known Facts about the History of US Currency
Larry Kenigsberg Co-founder & CEO
Larry Kenigsberg
Marketing & PR with a Psychological Edge
Theworldisswarmingwithexcellentstartup initiativesandbusinessideas,soitiseasyfor greatsolutionstobeoverlooked.Thisiswhere PRandcommunicationsaremosteffective.Comprehensive marketingandcommunications–inbound,content,social, andPR-withacustomer-centricapproachplayacritical roleforinnovatorsandcreators,allowingthemtoreach potentialcustomersandinvestorsthroughtrustedchannels.
Leveraginghisexperienceintheartofgentleconfrontation, LarryKenigsbergcoinedthephrase“It doesn’t matter if you have the best solution on the market if nobody knows about it.”In2005,heco-foundedK2Global Communicationswithhispartner,AmyKenigsberg,with thegoalofdeliveringclients'messagestothedecision makersandinfluencerswhoreallymatter.
LeveragingDecadesofExperience
Larryreliesonhisextensiveexperienceasapsychoanalyst anditinerantmartialartistinshapinghisphilosophyto guideK2anditsclients—especiallywhenitcomesto creatingtargeted,appealingmessagesforkeypersonas.He primarilyfocusesonstrategicplanningandcomposing compellingmaterials.
Larrygraduatedwithabachelor'sdegreeinpsychologyand
socialworkfromAdelphiUniversityandanMSWfrom NewYorkUniversity,withadditionalpostgraduatetraining inpsychoanalysisandsupervision.
Duringhisdecadesasapsychotherapistandpsychoanalyst, hegainedamyriadofskillsandinsights-“Thisispartof thebeautyofshuttingupandpayingattention,hourafter hour.”AsaPRandcontentmarketingspecialistobserving individualandorganizationalbehavior,hehaswitnessed stunningsuccessesalongwithneedlessdefeats.Heusesthis experiencetoguideK2’sclientsindefiningtheirmessaging andoutreachbaseduponunderlyingcustomermotivations. Currently,LarryspearheadsK2GlobalCommunicationsas theCEOandstrivestofulfillthecompany’slong-term goalsinasound,ethicalmanner
TargetedB2BNicheOutreach
K2specializesintargetedB2Bnicheoutreachthatfocuses onappealingtoitsclients’potentialcustomersand investors.ThecompanyharnessesPR,contentmarketing, socialmedia,andinboundmarketingtoenhancetheir clients’marketpresence,drivesales,andgrowthebottom line.
LarryandAmycombinetheircomplementaryskillstobring high-levelEnglish-languageservicestoIsraeliand
“
You have to have something of substance to o er when folks get to your landing page. It’s your first opportunity to engage someone, don't waste their time. Demonstrate your value from the beginning with well-written material focused on their individual needs
CEOs to look out for in 2023
25
Most Influential
Globalleadershipisexperiencingtransformation
duetoadvancementsinthedigitalworld.There wasatimewhenmanypeopleintheworldwere unfamiliarwiththeCEOsoffamouscompanies.Theywere notintouchwithcustomersandmanypeopleusedtoreador listenaboutthemjustinnews.However,todaythetimehas changedandpeoplearelookinguptotheseexecutiveleaders asrolemodels.Inthisblog,wehavecollectedalistofthe25 mostinfluentialCEOsthatareshowingtheirimpactnotjust intheirrespectivefieldsbutalsointhemarketplaces.
1.SundarPichai
SundarPichaiisoneofthemostinfluentialCEOsintoday’s businessworld.HebecamepartofGooglein2004,wherehe wasresponsibleforleadingproductmanagementalongwith innovationthatsuitsclientsoftwareproducts.Consequently, in2015,hebecamethenextCEOofGoogleandrestisthe historyforallofus.
2.ElonMusk
Attheageof12,ElonMusklearnedcomputerprogramming andin2002,heestablishedSpaceX,anaerospace manufacturerandspacetransportservicescompany.His goalstointroducehumanityintoamoresustainableworld revolvearoundhisSpaceX,Tesla,andSolarCitycompanies.
3.SatyaNadella
SatyaNadellawasappointedastheCEOofMicrosoftin 2014andunderhisleadershipstocksofMicrosofthadrisen over130%.HewashonoredbytheUSAPresidentBarack ObamawiththeChampionofChangeAwardin2015. Moreover,heplayedacrucialroleinsecuringMicrosoft’s purchaseoftheB2BsocialplatformLinkedIn.
4.DanielZhang
DanielZhangistheCEOofAlibabaGroupsince2015. Moreover,heisachairmanofCainiaoNetworkanda foundingmemberoftheAlibabaPartnership.Heisamember ofAntFinancial’sinvestmentcommittee.Earlier,hewasa CFOofShandaInteractiveandworkedasaSeniorManager atPriceWaterhouseCoopers.
5.BillGates
BillGatesisattheheartofMicrosoftcompany,being oneofthemostacclaimedentrepreneursinthe computerindustry.Hehasmadesuchanimpactonour modernworldthatitisdifficulttofindsomeonewho hasn’theardofhim.Hisphilanthropicactivitiesand futuristicaptitudemakehimoneofthemostinfluential CEOs.
6.JeffBezos
JeffBezoslaunchedAmazon.comin1995,whichhas becomethemostprominentleaderinthee-commerce industry.In2018,hewaslistedasoneoftherichest CEOsinForbesmagazinewithanestimatednetworth of$108.1billion.Currently,itispredictedthathe mightbecomeatrillionaireinthenext25years.
7.MaryBarra
MaryBarraisoneofthetopmostinfluentialCEOs whostartedworkingforGeneralMotorsin1980asa co-opstudent.Lateron,shesucceededDanielAkerson astheCEOofGeneralMotors.Shewasranked35thon Forbes’sMostPowerfulWomenlistin2013.
8.EricYuan
EricYuanisthefounderandCEOofZoomVideo Communicationscompany.Duringthepandemic,its videoconferencingsoftwarebecametheworld’s epicenterforworkplacemeetings,school,social gatherings,andevenweddingsandfunerals.Under Yuan’sleadership,thecloud-nativearchitectureof Zoombecameuser-friendly
9.Dr.LisaSu
AdvancedMicroDevices(AMD)hasfinisheditsfirst acquisitionundertheleadershipofDr.LisaSu.Itisa semiconductormanufacturingcompanythatspent$50 billiontopurchasefellowsemiconductormanufacturer Xilinx.Sudiversifiedherbusinessbyshiftingitsfocus tochipsforgamingconsolesanddatacenters.
CEO & Creative Director
Polar Multimedia
Roberto Carpinteyro AStrategic Problem Solver and a Successful Brand Builder
Intheearly90s,marketingwasnotasmuchevolved andmostofthecompaniesofferedtraditional marketingservices.Thesemarketingstrategieswere limitedtoprintmedia.However,withtheintroductionof theinternetinthemid-90s,everyindustryunderwentrapid changeandgrowth.Themarketingcompanieswere utilizingthetoolsprovidedbytheinternetandrevolutionize theirapproach.Lookingbackwewillrealizejusthowfar wehaveaccomplishedwithmodernmarketinganditmakes uswonderwhatwehavetodiscoverandlearn.Thoughwe areattheverybeginningofmodernmarketing,we’ve certainlymadeleapsandboundsofgrowthfromprint marketingtointeractivetechintegratedmarketing strategies.
Lookingatthegrowthdemographicsitissurprisingto witnessacompanythatwouldhavesurvivedallthe changesthatthemarketingindustryexperienced.This bringsourattentiontoPolarMultimediawhichwas establishedin1994—established at the same time when the internet emerged Thecreativeagencywasestablishedto heedtherequisitecreativityinMexicoandLATAM.Where othercompaniesfailtoadapttothechanges,Polar Multimediawasswifttoadoptthetransformationandhas beenembarkedonasuccessfuljourneyof27years.
ACoach,Player,andMentor
RobertoCarpinteyro(CEOandCreativeDirector)has beenabigpartofthesuccessfuljourneyofthecompany
Robertoisfluentincreativepositioningandstrategy.Heis wellversedwiththeexperienceforexecutionacrossthe entiremarketingandcreativeprocess.Likewise,he leverageshisexpertisetodriveresultsforthebusiness category,brands,andbusinessobjectives.Robertoisalso wellrecognizedasastrategicproblemsolverandapositive partnerforallmanagementteams.Asaleader,he supervisesthecreativeprocesstoensureon-timeandonbudgetresults.
Hebringsthesparkofcreativity,experience,passion,and enthusiasmtobusinessesthatneedit,butarenotgettingit. “I relish creating big ideas for businesses—not necessarily just for big established brands. Brand integration is second nature, whether starting from scratch or taking established brands to the next level or even higher,”saidRoberto.
RobertoCarpinteyroholdsanaward-winningreputationfor consistentlymaintaininghighstandardsofexecutionand attentiontodetailinallaspectsofdigitalcreation.So,we engagedinaninterestingconversationwiththestrategic problemsolvertounderstandthedynamicsoftheindustry andhowhasthepandemicaffectedthesector.Herearethe snippets,
Wasbeingoneoftheearlyestablishersofthemarketing agencybeneficialforthefirm?
Wewereestablishedatthesametimewhentheinternet emergedso,wehadtogrowandevolveonthego.Today,in
COVID-19 has changed completely the ‘future’ that we are living now, it’s unbelievable to realize that advertising and communication had not evolved as we assumed.”
DidtheCOVID-19outbreakaffecttheservicesofPolar Multimedia?
Ibelieveevolutionisthekey.AtPolarweevolve,wehave beendoingthisfor25years,adaptingtomarketconditions andavailabletechnology
Though2020broughtfewchangesinthebusinessmodel,it hasalsoacceleratedthedemandforthedigitalneedsofthe future.Atthebeginningofthepandemic,companieswere facedwiththeimmediateneedtokeepintouchwiththeir consumers,atthisstageitwasverynoticeablethatthey werenotpreparedforthisimmediatechange,sotheybegan toabusetheuseofemailblastsuntiltheyfulfilledtheir trays.Furthermore,severalaudaciouscompanies implementedremoteactivitiesforemployeeengagement butfailedinexecution.
Alloftheabovegaveustheperfectopportunitytosolvethe problemthroughARandVRapplications,effectively supplyingtheface-to-facemeeting.Thisbecamea favorablescenariofordeveloperslikeus.
Howareyoudealingwiththechallengesputforthby thepandemicfortheemployees?
Assoonasthelockdownwasannouncedweequippedour teamwiththehardware,furniture,andhigh-speedinternet fortheirhome-offices.Duetothis,wewereabletoachieve thedevelopmentofnewideasandtheirimplementation becamesofunanddelightfultodevelop,test,and experienceourbrandnewsolutionsasauser Also,weused ourfullyfunctionalprototypestogiveadigitalimmersion thatallowspeopletoforgettemporarilythepandemic scenario.
Additionally,weimplementedextrarewardsandincentives toour—mostly millennials—staffforthebrainstormingfor thisnewreality
Haveyououtlinedanyroadmapforthefuture?
Ithinkithasbeenestablished—considering the pandemic—thatpredictingthefutureisverydifficult. Although,thetechadvancementsinAR,VR,andAIare fairlynewandwillrequireafewyearstodevelopfurther andincreaseitsadoption.Likewise,severalcompanieshave specificcommunicationandprocessautomationneedsthat we'llbeabletosolvewiththeseadvancements.Thuswe willcontinuetotrainandhiringstaffwithnewskillsto becomeanopinionleaderagency
Whatwouldyouadvisetheaspiring,especially consideringtherecentglobalchangesduetothe pandemic?
Iamconvincedthattheworldhaschangedforever,no matterhowmuchwewantit,itwillnotreturntotheway welivedit.Thebestwecandoisstartcreatingthisnew worldfromnowon,wehavethegoldenopportunitytobe theguidesforcustomersinthisnewrealityifwelearnto adaptourservicestoday.
Mobilecommerce,orM-commerce,israpidly
growinginpopularity,andit’snothardtosee why Withtheriseofmobiledevices,consumers areincreasinglyturningtotheirsmartphonesandtabletsto makepurchases,accessservices,andengagewithbusinesses. Forindustryexperts,CEOs,andentrepreneurs,it’simportant tostayup-to-dateonthelatesttrendsanddevelopmentsinmcommercetostayaheadofthecurve.Inthisarticle,wewill exploreeverythingyouneedtoknowaboutm-commercein 2023,includingitsdefinition,trendsandstatistics,keyplayers, challengesandopportunities,andbestpracticesforsuccess.
Whatexactlyism-commerce?
M-commerceisasubsetofe-commercethatmakesuseof tabletsandsmartphones.Mobileapplicationsandresponsive websitesaretheprimarydistributionchannelsforthisbranch, allowingforsmoothoperation.Ithasservedbillionsofbuyers anddealersallovertheworld.Itspopularitygrewasaresultof itsmobility.Simplyput,thisisamobile-friendlydigital shoppingcounter.
M-commercevs.E-commerce
Almosteveryoneisawareofthe dominante-commerceplayerknown asAmazon.Therevolutionary approachandlast-mileconnectivity werethedrivingforcesbehindecommerce.Aftertwodecadesof service,anewbranchofecommercehasemergedthatis elevatingtheshoppingexperienceto newheights.M-commerceisa cutting-edgetechnologythathasthe potentialtoserveeveryindustry.Ecommerce,alsoknownaselectronic commerce,isnothingmorethan onlinebuyingandsellingona computerorlaptop.Whilemobile commerce(m-commerce)isdone throughwirelessdeviceslike smartphonesortablets.
M-Commerce E-Commerce
Flexibility
Accessibleonwirelessdeviceslikesmartphonesortablets withlow-speedinternetconnectivity
Easeofuse
Carryallthenecessaryinformationincompactresolution. Mobile-optimizedwebsitesandapplicationsmakeitmore convenient.
Security
Itisaproductofcutting-edgetechnology Asaresult,it includesallofthenecessarysecurityfeatures,suchas biometriclocksandapplocks.Eventhedevice’sconstant securityupdatesequipitwithantivirus.
Flexibility
Lessflexible,asyouneedadesktopcomputerorlaptopwith speedyinternetconnectivity
Easeofuse
Containsmoreinformationandheavyimagesthatneedhighspeedinternetandmaytaketimetogetthefullpageloaded.
Security
Giventhatthebrowsingdevicemighthaveahiddenvirus, thelikelihoodofcyber-attacksanddatabreachesishigh. Evenfakewebsitesaredifficulttospot.Asaresult,active antivirussoftwaremustbeinstalled.
M-commerce
Astechnologyupgrades,newtrendsstartrevolvinginthe market.Hereareafewofthem-commercetrendsfor2023 thatmustbefollowed.
1.Chatbots
Millionsofpeopleareutilizingm-commerceservices acrosstheglobe.ThedatapublishedbyStatistashowcases agreathikeinsmartphonemobilesubscriberssince2016. Asthesearchvolumeincreases,itgetsmoredifficultto answereveryquery.Therefore,chatbotsstandatthe forefronttoeasetheprocessandmaketheresponsequick. EventheadaptabilityofAIishelpingchatbotsoperatemore efficiently
2.VoiceCommandSearch
UpgradingAIandvoicecommandtogetherishighly promotingvoicecommandsearches.Won’tyouenjoy tellingyourphonetosearchforat-shirtforyouwhiledoing othertasks?Ofcourse,there’salotmoreyoucanmake yourphonedowithvoicecommands.However,thisis gettingbetterandbetterwithnewupdatesfromthe developerstoenhanceyoursearchprocess.
3.RetailMobileApps
Thecovid-19pandemicmadeeverynormallifestandstill.It gaveasparktoretailshopdeliveryservices.Now,people expecteverythingtogetdeliveredtotheirdoorstep.They wanteverythingtobeeasilyavailable.Onlym-commerce makesiteasyforthemtoplaceanorderforgroceryitems andgetthemdeliveredinminutes.Since2021,mcommercehasaccountedforalmosthalfoftheecommercesalesintheUSA.Thenumbersare encouraginglyrisingintheUSAandUK,with7.3%and 15.6%ofretailtradeinmobilecommerce,respectively,in 2021.
4.AugmentedRealityandVirtualReality
Wouldyouenjoydesigningyourfavoritecaronyourcell phone?Orwillitbebetterifyougetapersonalizedpaint applicationtodesignyourwalls?Well,themajorplayers suchasBMW,Volvo,andIKEAprovidethiskindof service.Thebestpartisthatpeoplearewidelyaccepting
suchconcepts.Imaginebeingallowedtochoose yourcar’scolor,interior,andevenitsalloy designs.Thisvirtualgarageisoneofthemost enjoyedplacesfortheautomotiveenthusiast.
5.PaymentOptions
Carryingcashormakingpaymentsthroughcredit cardsisgettingreplacedbydigitalwalletsor mobilewallets.Itissafe,secure,andquicktopay Theinterestingpartaboutmobilewalletsisthat you,asamerchant,needfewerinfrastructuresto receivepaymentsascomparedtoaPOS(pointof sale)machine.MobilepaymentappslikeGoogle PayandApplePayareamongthemostusedfor merchantpayments.
ChallengesandOpportunitiesinM-Commerce
Alistofnegativeandpositiveaspectsofmcommerceismentionedbelow.Hereareafew selectedonesthatarehighlightedintheinitial stagesofdevelopment.
Challenges
DeviceLimitations
Haveyoueverinstalledanapplicationandlater discoveredthatitwasnotworkingproperly? Whenyouhaveanoutdatedphonewiththelatest softwareprogramsinstalled,thisoccurs.Unlike software,olderhardwaredoesnotreceiveOTA updates.Asaresult,peoplewhodonotupgrade tendtodeleteappsthatappeartobeless importanttothem.Evenhavingasmallscreen limitstheuser’sabilitytohaveaseamless experience.
ExperienceOptimization
Thereisachancethatthemobilewebsiteorapp hasnotbeenoptimizedforsmoothoperation. Eveniftheuserresolvesthehandsetissue,the negativeuserexperiencemayharmthereputation ofyourbrand.Asaresult,yourmobilewebsite andtheappmustberegularlyupdatedand optimized.
Opportunities
PersonalizedExperience
Everyoneappreciatespersonalized services.Mobileapplications streamlineandexpeditethepurchasing process.Astheendusers,everything willbeattheirfingertips,from searchingforaproducttomakinga payment.Personalizedoffersand discountsmakeitevenmoreappealing. Asaresult,severalstudieshavefound thatuserswhoreceivediscountsmake frequentpurchases.
HigherEngagementandCTR
Accordingtomarketstatistics,the higherthelevelofengagement,the morelikelyacustomerwillbuya product.Mobileappswith
personalizedoffersanddiscounts encourageuserstostayontheappfora longerperiodoftime.Asaresult,the likelihoodofhigherclick-throughrates increases.Thiseventuallyleadsto increasedrevenue.
Thiswasjustashort,explanatoryblog onm-commercethatcovereditsinitial stages.Itisavasttopictobediscussed andworkedon.Theearlieryouenter, thebetteroffyouare.Therefore,we haveasimplesuggestionforthose marketexperts,CEOs,and entrepreneurs:getyourhandsonmcommercebeforethemarketgets floodedwithotherbigplayers.We hopethispieceofoureffortsfilled yourvaluabletimewithuseful information.Wekeeppublishingsuch knowledgeableblogsatregular intervals.Staytunedforthenextblog.
VICKI BOHLSEN
PIVOTING THE MARKETING INDUSTRY THROUGH ARDENT DETERMINATION AND PERSISTENCE
CEO of Bohlsen Group
VICKI BOHLSEN
THROUGH DETERMINATION PERSISTENCE Group
MARKETING
Marketingisoneofthemostcrucialaspects ofanybusiness.Therearecertainkey attributesthatmakemarketingleaders successful,namelycustomercentricity,accountability, adaptability,andothers.Withtheemergenceofsocial mediaplatformspavingwayfordigitalmarketing, innovationandcreativityhavebecomethenecessary traitstothriveintheindustry.Inthepresentscenario, marketingleadersareleveragingthebenefitsof marketingtopropeltheirbusinessforward.Moreover, severalleadershavebeenimplementingandadopting strategicmarketingtacticsforthegrowthandsuccess. Onesuchleaderwhoismakinghermarkwithinthe marketingindustrywithimmenseinnovationis VickiBohlsen
TheJourneytoSuccess
Beforestartingasanindependentcontractor,Vicki gainedimmenseknowledgeandexperienceinthe fieldofPRandmarketing.In1987,shegraduated withamajorincommunicationfromDePauw University Aftercompletinghereducation,she workedforseveralPRandmarketingagencies,CBS TelevisionNetworkandalocalNBCaffiliate.She furtherworkedasafreelancerspecializinginpublic relations(specificallyearnedmediaorpublicity)for non-profitorganizationsandevent/entertainment clients.In2010,VickiestablishedBohlsenPR.
Throughouthercareer,Vickihasbeenawardedwith severalnotableaccolades.In2010,shereceivedan invitationtoPresidentObama’sStateoftheUnion Address. ShewasalsoelectedtoSelflessly’sBoardof Directorsin2019,awardedBCorp‘Bestforthe World’in2021,andseveralotherachievements. Currently,shespearheadsastheCEOofBohlsen Groupandpropelsthecompanytowardsimmense successanddevelopment.
ImminentServicesandSolutions
BohlsenPRinitiallyfocuseditsservicesonpublic relations,however,itsservicesweremainlyinitiated towardsothermarketingtacticsfortheclients.In 2012,thecompanywasrebrandedasBohlsenGroup tobetterexplainitsoverallserviceofferings. AccordingtoVicki,unifiedmarketingsimplyput“is creating a marketing strategy for our clients that uses various tactics to reach a client’s goals.”The company’sunifiedmarketingservicesincludes strategicplanning,creativedevelopment,content development,socialmedia,earnedmedia,paiddigital, influenceroutreach,videoproduction,and/orwebsite
“I believe it is possible to care about people and the planet, and not just profits, with the work that we do.”
The Untold History of iPhone
Specifications:
1.0GHzCortex-A8CPU 4-inchdiagonalscreen Quad-core1.7GHzCPU
480x800pixels,233ppi 640x1136pixelsat326ppi 1080x1920pixels,469ppi
SuperAMOLEDdisplay
SuperLCD3display
IPSLCD
Specifications:
FinalThoughts
Smartphoneshavebecomemorethanjustanaccessoryto humans,entangledwithourlivesinawaywhereitis consideredtobeapartofourphysicalself.Appleisthe groundzeroofthisBigBangexplosionthatcreateda galaxyofnewandunexploredtechnology.However,forall
thegreatphonescurrentlyavailable,thefutureisevenmore excitingandAppleisinnomindtostopprevailinginthe smartphonemarket.Lookingattheirtrackrecordofthe historyofiPhone,moredarkparticlesinthisuniverseof technologyareabouttobeexplored.Ormaybeitisjustthat sameapplefromthetreeliberatingus,butthankstoSteve thetreeismuchbiggernow.
Subscribe Now
THE USA LEADERS IS AN ILLUMINATING DIGITAL PLATFORM THAT DRIVES THE CONVERSATION ABOUT THE DISTINGUISHED AMERICAN LEADERS DISRUPTING TECHNOLOGY WITH AN UNPARALLELED APPROACH.