THE 10 MOST INFLUENTIAL LEADERS IN THE BEVERAGE INDUSTRY, 2023

Roy DanIs

CEO | Conecuh Brands

EDITOR’S LETTER

Sipping into Influence

Dear Readers,

In2023,thebeverageindustryunderwentasignificanttransformation,spurredbychanging consumerbehaviorsandtechnologicaladvances.Theeraofstandardsodasandpredictablefruit juiceshasfaded,replacedbyadiversearrayofflavors,functions,andexperiences.Notably,functionalbeverages surged,offeringhealthbenefitsbeyondhydration,whilepersonalizationbecameparamount,withconsumers seekingtailoreddrinks.

Homebeveragecreation,likekombuchakits,gainedtraction,particularlyinthewellnesssector.Lookingahead,the globalbeveragemarketisprojectedtoreach$4.39trillionby2028,drivenbyrisinghealthconsciousnessand digitaladoption.India’sbeverageindustryisalsoevolvingrapidly Tothriveinthisdynamiclandscape,agility,and innovationareimperative.Whetherit’sfunctionalelixirsorbespokeconcoctions,aligningwithconsumer preferenceswillbekeytosuccess.

Inthisissue,wecelebrate“The10MostInfluentialLeadersInTheBeverageIndustry,2023.” Thesevisionary trailblazersaresteeringtheindustry’stransformation,brewingfunctionalbeveragesthataddressspecificwellness needsandcraftingpersonalizedconcoctionstoquenchuniquethirsts.Withinnovationastheircompassand consumerdesiresastheirmap,they’rethearchitectsshapingthefutureofbeverages,onedeliciousinnovationata time.

Tograceourmagazine,wehaveRoyDanis,PresidentandCEOofConecuhBrands,aluminaryinwinesand spirits.Withover45yearsofexperience,hisjourneystartedatCornellUniversity,wherehispassionforconsumer productsignited.Renownedforhisbrandstrategies,Roy’sexpertiseshinesthrough,asseeninhisearlycasestudy onCanadaDryGingerAle.

Inadditiontothat,wealsofeatureJeremyJerome,GreigJansen,HollyLyman,andSharolWilsoncontributingto theindustryandleavingafootprintforfuturegenerationstocomeandexcel.

HappyReading!

Tejas Tahmankar PROJECT EDITOR

PUBLISHER

VIKRAM

MANAGING

EDITOR-IN-CHIEF PANKAJ

GRAPHIC

DANIS

RoyDanisisanesteemed figureinthewinesandspirits industry,currentlyservingas thePresidentandCEOofConecuh Brands.Withalongandillustrious careerspanningover45years,Roy’s journeybeganwithadeep-rooted passionforconsumerproducts,which hediscoveredduringhistimeat CornellUniversity.Hisexceptional abilitytoassessbrandchallengesand identifyeffectivesolutionswasevident eventhen,asshowcasedthrougha notablecasestudyonCanadaDry GingerAleduringhismarketingclass.

AftergraduatingfromCornell,Roy embarkedonaremarkableprofessional pathbyjoiningtherenownedSeagram Co.inNewYork.Atthattime, Seagramwasthelargestandmost prestigiousbeveragealcoholcompany globally,providingRoywith unparalleledtrainingandexposure. Thisinvaluableexperiencelaidthe foundationforhisfuturesuccess, equippinghimwithawealthof knowledgeandexpertise.

Overthecourseofhiscareer,Royhas heldvariousleadershiproles,bothin largeandsmallcompanies, consistentlydeliveringoutstanding results.Alongsidehisprofessional growth,hepursuedhighereducation, earninganMBAfromBostonCollege, whichfurthersharpenedhisbusiness acumenandstrategicthinking.

Today,asthePresidentandCEOof ConecuhBrands,Royfindshimselfin themostfulfillingroleofhiscareer ConecuhBrands,abrandincubator companyspecializinginpremium spirits,benefitsimmenselyfromRoy’s extensiveindustryknowledgeand comprehensiveskillset.Hisvisionary leadership,coupledwithhis unwaveringcommitmenttoexcellence, positionsConecuhBrandsfora prosperousfuture.

StrategicJourneyintheWineandSpirits Industry

AsPresidentandCEO,Royprovidesstrategic leadershipanddirection,guidingthecompany’s day-to-dayoperationsacrossvariousdomains, includingsales,marketing,finance,and operations.Withadeepunderstandingofthewine andspiritsindustry,heemphasizesmarketingand branddevelopment,recognizingthecrucialrole thatnewproductsplayindrivinggrowthand capturingconsumerattention.

OneofRoy’snotableachievementsintheindustry washisinstrumentalroleinlaunchingtheYellow Tailwinebrandin2001.Throughhisinnovative marketingstrategiesandrelentlessefforts,he steeredthebrand’sgrowth,propellingitto extraordinaryheightsandsurpassingthemilestone of8millioncases.Thisremarkable accomplishmentsolidifiedRoy’sexpertisein brandbuildingandpositionedhimasan influentialfigureinthewineandspiritsindustry

However,Roy’scurrentendeavorofbuilding ConecuhBrandsfromthegroundupfillshimwith theutmostpride.Overjusteightyears,Royhas transformedConecuhBrandsintoareputableand respectedentitywithintheindustry This accomplishmentisatestamenttohisexceptional leadership,businessacumen,andabilitytocreate athrivingcompanyfromscratch.

BuildingExceptionalTeams

ThroughoutRoy’sillustriouscareer,hehasbeen fortunatetoencounterafewsignificant challenges.Withasteadyprogressionof responsibilitiesandtheprivilegeofworkingfor prestigiouscompaniesinseniorroles,Roy’s professionaljourneyhasbeenmarkedby remarkableopportunities.Notably,histenureat Seagram,followedbyhisrolesasGeneral ManagerPernodRicardUSA,ManagingDirector ofJoseCuervoN.A.,andCampariAmerica, exemplifieshisesteemedleadershippositions withintheindustry

However,onechallengethatRoyacknowledges asuniversalforleadersisthetaskofbuilding exceptionalteams.Asaleader,hehasalways

COVER STORY

focusedonassemblingthebesttalent,ensuringthat eachteammemberiswell-suitedtotheirrespective roles.Conversely,herecognizesthedifficultyof partingwayswithindividualswhomaynotalign withtheorganization’svisionorperformance expectations.Navigatingthisaspectofpersonnel managementisachallengethatRoyhasconfronted inalltheorganizationshehasled.

Toaddresssuchchallenges,Royfirmlybelievesin fosteringanenvironmentofgenuineness, authenticity,andhonesty.Hebelievesthat challengescanbeovercomebyembodyingthese qualitiesandencouragingthesameinothers.Open andtransparentcommunication,coupledwitha genuineconcernforthewell-beingand developmentofteammembers,formsthe foundationofhisapproachtoleadership.Withthis approach,Royhasfoundthatchallengeswithin

organizationscanberesolvedandthepathtosuccess canbeforged.

FosteringaPeople-CentricLeadershipApproach

RoyDanisapproachesleadershipandteam-building withasimpleandpeople-centricphilosophy.He believesleadershipisnotaboutcomplicated strategiesortechniquesbutabouttreatingpeoplewith respect,equality,andfairness.Byembodyingthese principles,Royfostersanenvironmentwhere individualsfeelvalued,motivated,andinspiredto contributetheirbest.

Tocultivateacultureofrespect,Royemphasizes treatingeveryindividualintheorganizationwith equalregard.Regardlessoftheirpositionorlevelof seniority,hebelievesinengagingwitheveryone personally,ensuringthattheyfeelheardand

Ifyouwanttostandoutinmybusiness, createamorecompellingstory, makeamoreinterestingpackage,produce thebestpossibleliquidandpriceit appropriately.It’snotmuchmore complicatedthanthat.

respected.Byadoptingarelatableandapproachable demeanor,Roybuildsstrongconnectionswithhis team,promotingopencommunicationandtrust.

Inlinewithhisbeliefintreatingpeopleas professionals,Royprovidescleardirectionand objectives,empoweringhisteamtotakeownership oftheirwork.Hevaluestheirexpertiseandallows themtheautonomytoexecutetheirresponsibilities withoutunnecessaryinterference.Thisapproach demonstratestrustintheirabilitiesandencourages self-motivationandproductivityamongteam members.

ShiftingConsumerPreferencesandDriving IndustryGrowth

Royperceivesthecurrentscenarioofthebeverage industryintheUSA,particularlyinthespirits sector,ashighlyfavorable.Overthepastseveral years,theindustryhasdemonstratedrobusthealth, withspiritssalesandmarketshareexpandingatthe expenseofbeerandwine.Thisshiftinconsumer preferenceshasbeennotable,withincreased engagementobservedincategoriessuchasTequila, AmericanWhiskies,andIrishwhiskey

Onesignificanttrenddrivinggrowthwithinthese categoriesispremiumization.Consumersare increasinglywillingtotradeupandinvestinhigherquality,authenticbrands.Thisshiftreflectsadesire forelevateddrinkingexperienceswhereconsumers

prioritizethequalityandcraftsmanshipof theirchosenspirits.Inessence,theyare optingtoconsumelessbutofhigher quality

ElevatingSpiritstoNewHeights

AtthecoreofConecuhBrands’successlies acommitmenttoauthenticity,exceptional packaging,andaward-winningtaste.Roy emphasizesthatthesepillarswillalways remainunwavering.Consumerscantrust thatthebrandsunderConecuhBrands’ umbrellawillcontinuetoembodythe highestqualitystandardsandattentionto detail.

Asamessagetohisconsumers,Roywants toassurethemthatConecuhBrandswill continuallystrivetodeliverunparalleled spiritsthatexceedtheirexpectations.From themomentconsumersengagewitha ConecuhBrandsproduct,theycanexpect anauthenticstorybehindthebrand,

exquisitepackagingthatcapturestheirattention,anda tastethathasearnedaccoladesandrecognition.

NurturingEmergingTrendsintheBeverage AlcoholIndustry

RoyDanisenvisionsapromisingfutureforthe beveragealcoholindustry,expectingcontinuedgrowth worldwideaspopulationsexpandandincomelevels grow.Reflectingonthecurrentlandscape,heidentifies severalcategoriesexperiencingsignificantgrowthand believestheywillremainprominentoverthenext decade.However,Royacknowledgesthatpredicting specificbrandspeoplewillbedrinkingin10yearsis challenging.

Roy’sinsightsuggeststhatthebrandsthatwill dominatetheindustryinthefuturearelikelybeing introducedtoday.Thishighlightstheimportanceof stayingattunedtoemergingtrendsandproactively identifyingandnurturingnewopportunities.Asthe PresidentandCEOofConecuhBrands,Royaspires forhiscompanytobeattheforefrontofevolving consumerpreferencesinthecomingyears.

“

Inthewhiskey space,weare constantlypushing theboundarieswith regardto differentages, differentproofpoints, anddifferentwood treatmentstoseehow theseelements combinetochange tasteprofiles.

JEREMY JEROME A Serial Entrepreneur Bolstering New Wine Trends

Inrecentyears,therehavebeenseveral transformationsallaroundtheworldincludingthe foodandbeveragesindustry Also,consumershave inculcatednumerousnewfoodanddrinkhabitsasthere hasbeenanincreaseintravel.Thewineindustry,in particular,hasreasonablygainednewconsumers globally Asitisoneofthemostpopularwaysto connectandcelebrateoccasions.Thishasmotivatedthe wineindustrytopromotenewtechnology Traditionally, theconsumerdemandwasmoreaboutestablished, well-knownbrandnameswithwell-knownwinemakers andestates.However,today,thetrendistoward smaller,lesser-known,andmorenichewinesand producers.

“Today's consumers want something unique and new, and they want to feel like they have discovered something new,”saysJeremyJerome(COOand FoundingPartnerof ).Jeremyaddsthat VottoVines theaveragewineconsumerisalsoyoungerandmore educatedaboutthewinesthattheyareseeking.Beinga dynamicleaderandserialentrepreneur,Jeremyplaysan integralroleinhelpingVottoVineskeepupwiththe changingindustrytrendsandthriveintheeverincreasingmarketcompetition.

PursuingtheVision

Jeremyhadadreamtobeasmallbusinessownerfrom hiscollegedays.Hestudiedbusinessmanagementwith afocusonentrepreneurialstudies.Aftercollege,he startedhiscareersellingYellowPageAdvertisements. Althoughitwasnothisdreamjob,heknewheneeded experience.Thepracticeofcoldcallingcompanieswith aonce-a-yearsalesrenewalcycleinadyingindustry wasasabusinessbootcampforhim.Afterworking therefortwoyears,heenteredintotherealestate sector,whereheworkedfortwoyearsasatrainee.

Subsequently,Jeremystartedhisownappraisalbusinessin 2006.Withinthefirstthreeyears,hehadastaffofninefulltimeappraisers,coveringthreestates.Yet,despitethe success,hewantedtopursuemorethanwhathiscurrent carrieroffered.Sincechildhood,hewasalwaysinterestedin foodandbeverages.However,winewasnotabigpassion orinteresttohimuntilhemarriedhisItalian-Americanwife andmethisbrother-in-lawMikeVotto–anattorneyby trade.MikehadapassionforItaliancultureandwine, whichwasinfectious.Thus,followingthepassionand visiontoachievemorethantheircurrentcareers,Mikeand Jeremy,alongwiththreeotherfamilymembers,established VottoVinesin2009.

EmphasizingInnovation,ProvidingValue

AsVottoVineswasestablishedduringaglobalrecession, Jeremyknewithadtobeuniquetosurviveandsucceed. Thus,asacompany,ithasalwaysfocusedoninnovationto grow WhenVottoVinesstarted,itsteamwasveryyoung fortheindustry Thustomakeamarkforitself,VottoVines hadtooffersomethinginnovativeaswellassomethingthat offersvalue.

Jeremystates,“Like most young startups, we did everything ourselves—from importing the wines, to back-office paperwork, to making deliveries to our customers in our own cars.”VottoVines'focusquicklybecamefindingwines thatofferedauniquestoryaswellasgreatvalue.The companyattractedmorecustomersbyfindingitemsthat allowedcustomerstomakebettermarginswhilestill deliveringqualityandvaluetotheendcustomer.

Furthermore,asaleadingwineimporter,VottoVinespays closeattentiontofoodtrends. Inrecentyears,therehas beenabigmovementtowardslocal,or'farmtotable'. Organicandsustainablehasalsobeenamajortrend. Anticipatingthetrends,VottoVineshasfocusedonsmaller estateswithafamily,farmer'smentality.

Je

COO & Founding Ptn | VOTTO VINES

MovingforwardwithFlexibility

AsafoundingpartnerandCOO,Jeremyplaysdifferent rolesinVottoVines.Hehandlesdailyoperationsand managespeople,inventory,andbusinessdevelopment.“We went from the five founders in CT to having more than 30 employees and warehouses in three states. However, we remain lean and nimble and the five founders all still wear many different hats,”headds.Hefurtherstatesthatthis businessisextremelyrelationship-drivenandVottoVines' customerslikethattheycandirectlytalkwiththecompany owners.

JeremybelievesthatwhileVottoVinesisstillconsidereda smallcompanybyindustrystandards,itsvisionhave mirroredtrendsonthenationallevel.Sinceitsinception, thecompanyhasbeeninnovativeinthewaysitbrings productstothemarket.“We have been on trend with emerging sales strategies and categories and have innovated to solve logistical challenges that others have struggled to address,”saysJeremy

CombatingtheUnforeseenChallenge

Alikeotherindustries,theCOVID-19pandemicimpacted thewineindustryinnumerousways.Retailersexperienced spikingsales,whilerestaurantsexperienceddramatic declines.Jeremyaddsthatthechallengeforcompanieslike VottoVineswasfindingwaystogetitsproductin consumers'handswithoutbeingabletodoanytesting

demoswhilebrowsingshelveswithhundredsofselections. Italsofacedsomeotherchallengessuchassupplychain disruptions,healthandsafetyofemployees,andtheeverchangingregulatoryenvironmentamidthepandemic.

Copingwiththesechallenges,thecompanyhasmanagedto staybusyandkeepitsentireworkforceemployedsincethe industrywasdeemed'essential'bythegovernment.Votto Vineshasthrivedduringthepandemicduetothe relationshipsitbuiltwithitscustomers.“Without being able to demo products and communicate in the ways that we had in the past, the foundation of trust that we built prior to 2020 was extremely important,”saysJeremy.Headdsthat heandVottoVineslearnedthreeimportantlessonsfromthe

‘

‘ With Votto Vines, we are making things happen in the wine importing industry.

pandemic—neverunderestimatethepowerofrelationship building,alwaysrememberthecoreprincipleofproviding valuetothecustomers,andnevergetcomplacentbut alwaysremainhumbleandnimble.

HeadingTowardsSustainability

SustainableandOrganicfoodandbeverageisthefutureand Jeremyagreestothesame,bysaying, “The trend toward of food and beverage will be inclined more towards sustainable and organic food and beverages.” Hedeems howconsumersfindandbuywinewillcontinuetoshift towardsalternativechannels,andthesuppliersandretailers thatsucceedwillbethosethatfocusoncustomer experienceandvalue.

Besidesalltheskillsandqualities,maintainingan appropriatework-lifebalanceiscrucialtothrivingasan entrepreneur.Jeremyensuresthesamebytakingouttimeto readbooksandwatchmovies.Whenaskedforabookand movierecommendation,herecommendedVinoItalianoas oneofthemust-readindustrybooksandSidewaysashis favoritewinemovie.

SOFT DRINK BRANDS

TOP 10 in 2023

Thebeverageindustryisconstantlyevolving, and2023willbenoexception.Theleadingsoft drinkbrand’sexcitingflavors,refreshing experiences,andcommitmenttoqualityhave captivatedpeopleallovertheworld.Witha growingemphasisonhealth-consciouschoices andsustainability,thesebrandshaveadaptedto meetthemarket’schangingdemands.Inthis blog,wewilldelveintothetop10softdrink brandsin2023thathasbecomesynonymouswith refreshment,capturingtheheartsandtastebuds ofmillionsaroundtheglobe.

1. Coca-Cola

● OriginCountry:USA

● Foundingyear:1892

● Networth:USD$271.71B

TheCoca-ColaCompanyisactivelyinvolvedin manufacturing,selling,andmarketingsyrups, non-alcoholicbeverageconcentrates,and alcoholicbeveragesinthebeverageindustry.Its extensiveportfolioincludesover500brands encompassingteas,sportsdrinks,waterproducts, fruitjuices,andsoftdrinks.Recognizedasthe world’smostpopularsoftdrink,Coca-Colaholds amarketshareof43.7%.

Herearesomeoftheirmostpopularbrands:

● Fanta

● Spirte

● Coke

● Coca-ColaClassic

2. Pepsico

● OriginCountry:USA

● Foundingyear:1898

● Networth:USD$264.3B

PepsiCooperatesinover200countries,offering 23renownedbrandsandgeneratingmorethan USD$1billioninsalesBesidestheircarbonated softdrinkscontainingcarbonatedwater,caffeine, andsweetener,PepsiCoalsocaterstohealthconsciousconsumersbyprovidingcaffeine-free, sugar-free,andnaturallyflavoredoptionswithout carbsorchemicals.Theyholdamarketshareof approximately48%.

Pepsico’sfamousbrandsare:

● Gatorade

● Tropicana

● Pepsi

● MountainDew

3. Unilever

● OriginCountry:UK

● Foundingyear:1929

● Networth:USD$134.5B

Unileverholdsaprominentpositionintheglobalsoftdrink marketinrevenue.Withapresencein190countries,Unilever offersadiverserangeofproductsencompassingpersonalcare, beauty,beverages,food,icecream,andcondiments.Itsrenowned beveragebrandsenjoywidespreadpopularity,contributingto Unilever’sstatusasthethird-largestconsumergoodscompanyin theworldbasedonrevenues,withamarketcapitalizationofUSD $132.05billion.

Someoftheirpopularbrandsare:

● Bru

● Buavita

● Jif

● Lipton

4. MonsterEnergyCompany

● OriginCountry:USA

● Foundingyear:1935

● Networth:USD$59.68B

MonsterBeverageemergesasarenownedproducerofadiverse rangeofbeverages,encompassingjuices,popularsodas,soft drinks,andenergydrinks.Servingasanindependentlicensefor theesteemedMonsterEnergybrand,thecompanymaintains officesinDallas,Sydney,SaoPaulo,andvariousotherlocations. Additionally,itsmanufacturingplantinRiversideCountry remainsengagedintheproductionofbeverages.Notably,the marketcapitalizationofMonsterBeveragestandsatan impressive$61.88billion.

Thehighlightsofthebrandsinclude:

● MonsterEnergy

● LoCarb

● AbsolutelyZero

● M-80

5. KeurigDr.Pepper

● OriginCountry:USA

● Foundingyear:2008

● Networth:USD$44.68B

KeurigDr.PepperInc.operatesinthebeverage industryandholdsthefifthpositionamongthe world’slargestandmostpopularsoftdrinkbrandsin termsofrevenuesandithasalsobeenrankedfifthon ourlistofthetop10softdrinkbrands.KeurigDr PepperInc.activelyoffers125coldandhot beverages,includingjuices,sodas,andsoftdrinks. Thecompanyholdsamarketshareof25%.

Theirbrandsincludeproductssuchas:

● DrPepper

● 7up

● RCCola

● SunDrop

6. Danone

● OriginCountry:Spain

● Foundingyear:1919

● Networth:USD$42.95B

Danone,agloballeaderinthefoodandbeverage industry,isalsoagiantinthesoftdrinkindustry, withacontinuedfocusonitsfunctionalandflavored waterbrands.Danonehasapowerfulpresenceinthe AsiaPacificandLatinAmericamarkets.In2001, DanonegainedAquaGroup,amovethathasproven tobehighlysuccessful.Additionally,thecompany gainedNayaWatersandSparklingSpringWater Groupin2000and2002,furtherexpandingits portfolio.Danonecurrentlyholdsamarketshare decreaseof21%.

Afewofthebrandstheyownare:

● DanoneAqua

● Nutrilon

● Danette

● Bonafont

7. RedBull

● OriginCountry:Austria

● Foundingyear:1984

● Networth:USD$20B

Peopleconstantlyseeknewwaystostayawake, whetherthroughcoffeeorcaffeinepills.TheRedBull brandcaterstothisdemand,asitwasdevelopedin ThailandusingBvitamins,glucuronolactone,and caffeinetoenhanceendurance.RedBullpositionsand marketsitselfasanenergydrinkthataidsinsustaining physicalandmentalexertion,asitcontainssimilar chemicalstosodas.Itsmarketshareis43%.

Includedintheirbrandcollectionare:

● EnergyDrink

● Sugarfree

● Zero

● RedEdition

8. AsahiGroupHoldings

● OriginCountry:Japan

● Foundingyear:1889

● Networth:USD$9.63B

AsahiGroupHoldingsLtd.,aprominentJapanese company,hassecuredasignificantpositioninthe globalsoftdrinkmarketintermsofrevenue,earningit thedistinctionofbeingrankedfourthonourlistofthe top10softdrinkbrands.Thecompanyspecializesin thebeverageindustry,providingdiverseproducts, includingjuice,bottledwater,andanassortmentof softdrinks.AsahiGroupHoldingsoperatesthrough multipledivisions,withitssoftdrinkssegment capturingasubstantialmarketshareof17.2%.

Aglimpseofthebrandstheyown:

● Wilkinson

● Jurokucha

● MitsuyaCider

● Calpis

9. Arizona

● OriginCountry:USA

● Foundingyear:1971

● Networth:USD$4.4B

Nextuponthelistofthetop10softdrinkbrandsisthe ArizonaBeverageCompany.Itcaterstoalarge customerbase,primarilyintheUSA,Mexico,and

Canada.Renownedforitswiderangeof products,includingenergydrinks,juice cocktails,icedtea,andsoftdrinks,the companyholdsasignificantmarketshareof 13.8%.

Theyhaveavarietyofbrands,including:

● Black&WhiteTea

● CherryLimeRickey

● FruitPunch

● MunchMango

10. Britvic

● OriginCountry:UK

● Foundingyear:1845

● Networth:USD$2.93B

Aswereachtheendofourlistofthetop10 softdrinkbrands,Britvicmanufacturesawide rangeofsoftdrinksinGreatBritain,Ireland, France,andBrazil.Theyexporttheirproducts tonearly100countriesworldwide.Withan extensiveportfolioofapproximately1600 items,BritvicPlccommandsabout5%ofthe marketshare.Itproducessoftdrinksunderits brandandvariousothers,holdinganexclusive licensefromPepsiCotoproduceanddistribute PepsiMax,LiptonIceTea,andRockstar Energy.BritvicPlc’smarketcapitalization standsat$2.96billion.

Afewfromtheirrangeofbrands:

● RockstarEnergy

● RobinsonsMini

● FruitCreations

● Tango

Thislistofthetop10softdrinkbrandsin2023 hasprovidedacomprehensivepictureofthe industry’smajorplayers.Youwillgain valuableinsightsintotheever-changingsoft drinkbusinessbyexaminingthesebrands’ variousfeaturesandstatuses.Withsomany options,youmaynowmakeinformed decisionstosatisfyyourbeveragepreferences. Visitoursitefrequentlytostayup-to-dateand informedasweattempttoprovideyouwith themostrecentupdatesonvariousissues.

Greig Jansen An Ambitious Innovation Seeker

Overthepastfewdecades,carbonatedbeverages havebeenheavilypromotedashealthdrinks. However,asthepopulationhasdivertedtheir attentiontowardshealthieroptions,thecarbonatedsoft drinksaleshavewitnessedasharpdecline.Theconsumers oftodayrequirefourmainthings:tastyproducts,healthier alternatives,innovation,andnaturalflavorsand ingredients.Acknowledgingthesefactors,GreigJansen (CEOofPURAsoda)hasintroducedaninnovativebrand calledPURASoda.Thisrefreshingalternativefor carbonateddrinksistheultimatecombinationofhealthy andtasty.

Live a Little PURA

PURASodacommenceditsjourneyin2017,asahealthier alternativetothemainstreamsodabrands.Themainidea behindtheestablishmentwastoberesponsibleforthe environmentandthebroaderworldwelivein.“If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place,”saidGreig.However,itiseasytosay,but difficulttodo.Greighaskeptthefocusonworking towardsthebettermentoftheenvironmentandadvises everyonetodoso.

Everyonehasbusylivesandmanyday-to-day commitmentsandstresses.Allthesecommitmentsmakeit difficulttoenjoylifetothefullest.AtPURASoda,theteam believesinlivingtheirlivesalittlePURA—todothesmall thingseverydaythatmakeadifference.Lookingatthe fragmentedbeveragemarketofcarbonateddrinks,Greig cameupwithaninnovativecost-effectiveproduct,which isacombinationoffiveingredientsandformulatedtofall underthetaxthresholdoffourgramsofsugarper100ml.

PURASodaofferssevenpioneeringflavors'givingthe traditionalbeverageaninnovativetwist.Thereason behindintroducingtheexoticflavors'wastohelppeople livealittlehealthierlifealsowhileenjoyingacarbonated

softdrink.ThisinnovativelistofflavorsincludesCucumber andLime,SevilleOrange,LemonandElderflower, Pomegranate,GingerandLemon,Juniper,andCranberry.

“With just a sprinkle of sugar, all-natural flavors, and zero colorants, everyone can—live a little PURA,”assertsGreig.

Theproductis100%developedonconsumerinsightsand marketresearch,whichhighlightedtheneedforabetter alternativeforsoftdrinkandstilldeliverthesametasteand refreshmenttotheconsumersatapocket-friendlyprice.The companycurrentlyholdsrootsinCapeTown,SouthAfrica, andisagloballypositionedbrandthatexportstoaround13 countriesincludingtheUS,UAE,andUK.Thepopularityof thebeveragewasalsorewardedwith“BestTastingNonAlcoholicBeverage”atAuroraInternationalTasteChallenge, 2019.PURASodahascontinuedthiswinningstreakin2020 tooandhasbeencoinedasthe“BestColdBeverage”at ProductoftheYear2020,theworld'slargestconsumer-voted awardforproductinnovation.

WordontheStreet

Wordofmouthhasbeenthestrategybehindthepopularityof thebrand.Theproductispurelydevelopedheedingthe requirementsoftheconsumers.Greigisthebrainsbehindthe establishmentofPURASodaandintroducedthestrategythat willchallengethereputablebrands.HewaspartoftheFMCG industryforalongtime.GreigistheformerCEOoftheEast AfricanBottlingCompany,theEthiopiansubsidiaryofCocaCola.AfterleavingCoca-Colahestillwantedtobepartofthe beverageindustryhowever,Greigwantedtoaddtheirspinon thingsbasedontheconsumerinsightshelearned.Thiswas whenPURASodawasconceptualized.

AstheCEO,Greigoverseesthatalltheoperationsfunction smoothlyfollowingtheoverarchingstrategyofthecompany. Asaleader,hehastobeaffirmingwiththedecisionsandoffer theemployeesaclearstructure,whilstremainingflexibleso thattheemployeefeelscomfortablesharingtheirideas.The keyhereistomaintainthebalancebetweenthestrong

disruptedtheworld.Theglobalhealthcrisishasequally damagedseveralindustrieseconomicallyandthebeverage industryisnoexception.Duetothepandemic,peoplehave becomemorecautiouswiththeirhealthandtheirhealth preferences.Greigadds,“I believe that these are signs of new consumer behaviors that, accelerated by the impact of coronavirus, will only increase.”

FutureofBeverageLandscape

Thepandemichassomehowbenefitedthebeverageindustry astheconsumersarenowshiftingtohealthieralternatives.

CEO | PURASoda ‘‘

decision-makerandopencommunicationtowelcomenew ideas.

Thenewlylaunchedcompanyiscompetinghead-onwith someofthebiggestbrandsfromacrosstheworld.Greig explainshowhetackledinitialchallengesthatthe companyfaced,“Wewereasmallstart-upwithno leverage–nobodyknewus.Weneededtogeteveryonein thecompanytobelievethattherewerewaystosolvethese challengessothesimplestwaywastochangeour languageaboutproblems.”SoJansenbroughta“problem jar”totheoffice.Everytimesomeonementiontheword “problem”,theyhadtodepositmoneythatwasthen donatedtocharity

MoreCautioustowardsHealth

Havingspentalmostadecadeinthebeverageindustry,Greig hasfirst-handilywitnessedthetransformationoftheindustry. Consumerinterestshavetakenadrasticshift.Thetraditional sodaapproachhadtobedisposedofasthepopulationis lookingforspecialmoments,personalinteractions,or somethingthataddscomplexitytothebeverageexperience. Thishasposedseveralchallengesaswellasopportunitiesfor thebeveragemanufactures.Consequently,tofloatinthe competitionGreigsuggeststhatthecompanieshaveto innovatewiththeirproducts.

ThesuddenoutbreakoftheCOVID-19pandemichas

We believe that if you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place.

Similarly,brandsneedtomeetthedemandforhealth, naturalingredients,responsiblesourcing,andsustainability PURASodafitsintherevampedcriteriaofthebeverage market.“At PURA Soda, we are working hard to introduce new 'better-for-you products into the market, so watch this space,”addsGreig.

Thebeverageindustryhasuniquelypositioneditselfinthe rapidrateofadoptionofnewtwistsontraditionaldrinksas wellastheincreaseofnewandinnovativeconcepts. Likewise,severalcarbonatedbeveragebrandsare modernizingtheirstrategiesandbrandimagetogainground inthenewhealth-consciousandsocialmediaperceptive consumerworld.Alike,PURASodawillcontinuallybuild newstrategiestoappealtoconsumers.Greigconcludes,“As larger beverage companies align their portfolios to reflect emerging consumer preferences, I look forward to seeing further changes in the beverage landscape in the near future.”

HOLL Y L YMAN

Our team is not only dedicated to creating and sharing this innovative ferment with the world, but also to being proactive in the community and to bring awareness to bee conservation!

Thefoodsectorhasalwaysbeenanimportant contributortotheeconomy.IntheUSalone,thefood andbeverageindustrycontributesasignificantandstable portiontotheUSeconomy.Kombucha,anessentialpartof thedomesticbeverageeconomyisgainingpopularityinthe Americanmarketsandexperiencinganupsurgeindemand. Asaresult,bignamesinthebeverageindustryare observingthebenefitsofthisbeverageanddeveloping consumer-preferreddrinks.AstheancientChinese beverageisbecominganessentialpartofthebeverage industry'sportfolio,severalplayersareexploringthe potentialofKombucha.

WILDTONICisoneofthemostprominentplayersinthe competition.Foundedin2015,WILDTONICoffersa revolutionarybeveragecalled“JunKombucha”,whichis consideredanelixirforhealthandwellbeing.The distinguishingfactorofthisdrinkisthatthebrewery combinesthebenefitsoftraditionalKombuchacraftedwith greenteaandhoneyratherthanblackteaandcanesugar Thisproducesarefreshing,delicioustaste,andeliminates thevinegarbitewhichiscommonintraditionalKombucha. Moreover,thisbeverageincludesprebiotics,probiotics, beneficialaminoacids,andantioxidants,withoutany artificialflavoringsorsulfites.

“Our initial brew with sustainably sourced tea and honey is infused with organic fruits, herbs, and botanicals to create signature smooth flavors such as Blueberry Basil, Raspberry Goji Rose, and Blackberry Mint,”explains HollyLyman,theFounderofWILDTONIC

Bee Wild. Drink Wild.®

BEE AWARE.

These cute and fuzzy lile insects ontribute to our lives more than one would think!

Unfortunately, their populaon is declining.

Did you know that if bees don’t exist neither does coffee, chocolate, watermelon, avocados and countless other foods? The pollinaon fom honey bees in the United States contribute to over 150 crops, generang $20 billion annuall .

PLANT A BEE-FRIENDL Y GARDEN!

The following plants are just a few of the bee-friendly plants that you can add to your garden:

CALENDULA

ELIMINATE THE USE OF PESTICIDES. BUY LOCAL

By purchasing from local organic farms, you are helping to support the bees and beekeepers in your area.

The earth needs more people who realize the importance of sustainable practices. ‘‘

ARTISTTURNEDENTREPRENEUR

HollyLymanlearnedaboutplants,fermenting,and sustainabilityaspartofherchildhoodwhichinspiredher careerpath.Hollyisanartistandadvocateofthe environmentalworld.SheisbornandraisedinAlaska whereshelearnedtoberesourcefulandinventivewith rurallife.Hollyhasactivelyleveragedthisexperienceto navigateWILDTONICthroughthecompetition.

Asaleader,sheoverseestheworkonresearchand developmentofnewproductlines.Recently,Hollyhas beenworkingattheforefrontofcreatingawholenew categoryofalcohol— ,whichisnow Hard Kombucha becomingmainstreamastheconventionalchainsand consumersstartembracingthisnew'better-for-you' alcoholtrend.

Acknowledgingtheemerging' 'trend, better-for-you Hollyhasobservedthistrendandnotesthatthereisa tremendousemphasis.Brandsthatactivelycarefortheir consumersandalsofollowsustainablepracticessuchas organicfarmingandfairtradesourcingaregaining popularityamongtheaudience.“People are more interested than ever in where and how their food and drink is made,”explainsHolly.

TORCHBEARERFORHEALTHY ALTERNATIVES

WILDTONIChadalwaysbeenatorchbearerfor healthierproductsthataresustainableandgoodforthe consumeraswellastheenvironment.Walkingfurther

throughtheprocess,WILDTONICsourcesorganic teafromBangladesh.Atthisfacility,awhole communityofwomencansupporttheirfamiliesand becomeeducatedbyworkingattheteaplantationthat nowexistswherethereoncewasadesert.

Afterthebrewingprocess,thesametealeavesare thencompostedtoWILDTONIC'sCertifiedOrganic GardensfedbynaturalspringwaterinSedona, Arizona.“It's local, where many of the fruits and herbs are grown that go into our Jun Kombucha,” saysHolly.Beinganenvironmentalist,she enthusiasticallysportsbeekeepingashoneyisthekey ingredientinJun.IndoingsoWILDTONICpartners withNorthernArizonaOrganicBeekeeping Associationthatkeeptheirhivesinitsgardensand orchards.

Hollyexplainsthereasonbehindembracingnature, “When a national brand embraces sourcing products that treat the earth in a respectful way by supporting organic growers it sets an example for future generations to follow.”Andtheearthisinvitalneed ofmorepeoplewhorealizetheimportanceof sustainableprocessesandembracethenaturalsource ofproducts.

‘‘

Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work.

UNPRECEDENTEDCRISIS

COVID-19outbreakhasbeenoneoftherecentexamples ofhumansexhaustingtheearth'snaturalhabitat.This pandemichighlyimpactedthehealthaswellasthe economicconditionsofthepopulation.The unprecedentedcrisismanagedtoimpactthesupplychain asstoresbegantofocusmoreonessentialitems.This revertedtheattentionfrominnovationandproductslike Kombucha,affectingthebusinessofWILDTONIC.

Duetothelockdown,severalrestaurantswereclosed andaskegswereasignificantpartofthebusinessit adverselyaffectedthesalesofWILDTONIC.However, theteamdidpivottheirmarketingstrategiesandrelyon virtualmethodstogrowthebrand.Hollyadds,“Our team is tackling these challenges by adapting to DTC ecomm solutions, new communication methods, and keeping relations strong virtually.”

Hollyhighlightsthatthiscrisishasalsohelpedthem preparefortheunannouncedchallengesbeforehand. Also,shesaidthenewremoteworkingmodelhasproven tobeeffective.“People can be more effective when working from home and the company has not needed to spend as much money on trade shows and travel,” sheadds.

DISRUPTORINTHEINDUSTRY

Onthecontrary,thepandemicalsomanagedtohelp peoplereflectontheirhealthyhabits.TheKombucha marketisgrowingasconsumersarefocusingontheir

healthandchoosingbetteralternatives.Hollyis anticipatingthateventuallyhealthdrinkswillreplace conventionalsodas,sugarydrinks,andalcoholbecause peopleareputtingthemselvesfirst.Moreover,people todayaredemandingtransparencyandintegrityin additiontogreattaste.Thoughthisisachallengefor many,WILDTONICisdominatingthistrend.

WILDTONIChasbeenadisruptorintheindustryasit istransformingtraditionalsugar-ladenbeverageslike sodaandalcohol.Itistrulydeliveringbetterand healthieralternativesthatalsotastegreat.Hollybelieves thattheteam'sinnovationanduncompromisingquality havehelpedthecompanystandoutfromtherest.The teamiscontinuallyfocusingonR&Dtoexpandthe offeringsandtheingredientintegrityisvital,withno hiddensubstitutesorcuttingcorners.Hollyconcludes, “We are not only dedicated to creating and sharing this innovative ferment with the world but also to being proactive in the community and to bring awareness to bee conservation!”

KNOW THE SECRETS BEHiND

Findouthowthepopularchocolatebrandsintheworld createtheirmouth-wateringproductsandgainloyalfans. Readnowtoknowmore!

Doyoulovechocolate?Ifso,youarenotalone.Chocolateisoneof themostpopularandwidelyconsumedtreatsintheworld,witha globalmarketsizeofoverUSD115billionin2024.

Buthaveyoueverwonderedhowsomechocolatebrandsmanageto standoutfromtherestandbecomehouseholdnames?

Inthisblogpost,youwilldiscoverthesecretsbehindthesuccessof themostpopularchocolatebrands.Youwilllearnabouttheir history,theirinnovation,theirmarketingstrategies,andtheirsocial impact.

Rankingthebestchocolatebrandsisunfair.Instead,wefocuson thekeymarketingstrategiesthatmakesomebrandssuccessful.We willalsonamesomeexamplesofthebrandswhichhaveexcelled byusingaparticularstrategy

Youwillalsofindouthowthechocolateindustryis evolvingandwhatchallengesitfacesinthefuture.

So,whetheryouareachocolatelover,achocolate maker,orachocolatemarketer,thisblogpostwill giveyouvaluableinsightsandinspiration.

So,let’sdiveintothesweetworldofchocolate brands!

#1. Brandsthatbecamefamouswiththeir “InnovationandTradition”

Oneofthekeyfactorsthatdistinguishsome chocolatebrandsfromothersistheirabilityto balanceinnovationandtradition.Chocolatelovers appreciateboththeclassicflavorsandthenew creationsthatsurpriseanddelightthem.

Somechocolatebrandsthatexcelinthisaspectare: ● Lindt

ThisSwisschocolatebrandwasfoundedin1845 byDavidSprüngli-Schwarzandhisson,Rudolf Sprüngli-Ammann.Lindtisknownforitssmooth andcreamychocolate,aswellasitsinnovative productssuchastheLindortrufflesandthe Excellencebars.Lindthasamarketcapof$18.9 billionanditsheadquartersareinKilchberg, Switzerland.

● FerreroRocher

THE SUCCESS OF THE MOST POPULAR

● DandelionChocolate

ThisItalianchocolatebrandwascreatedin1982byMichele Ferrero,thesonofPietroFerrero,whoinventedNutella.Ferrero Rocherisfamousforitssphericalchocolatesthatconsistofa wholeroastedhazelnut,encasedinathinwafershell,filledwith hazelnutcream,andcoveredwithmilkchocolateandchopped hazelnuts.FerreroRocherhasanetworthof$36billionandits headquartersareinAlba,Italy

ThisAmericanchocolatebrandwasfoundedin2010byTodd MasonisandCameronRing,twoformersoftwareengineerswho wantedtomakechocolatefromscratch.DandelionChocolateisa bean-to-barcompanythatsourcesitscocoabeansdirectlyfrom farmersandroasts,cracks,sorts,winnows,grinds,conches,and temperssmallbatchesofbeans.DandelionChocolateoffers single-originchocolatebarsthatshowcasetheuniqueflavorsof differentregions.DandelionChocolatehasanetworthof$10 millionanditsheadquartersareinSanFrancisco,California.

#2.Chocolatebrandsthatemphasizemoreon“Qualityand Consistency”

Anotherimportantfactorthatcontributestothesuccessofsome chocolatebrandsistheirqualityandconsistency.Chocolatelovers expecttheirfavoritebrandstodeliverhigh-qualityproductsthat meettheirstandardsandpreferences.

Somechocolatebrandsthatachievethisare:

● Ghirardelli

● Cadbury

● Amul

ThisAmericanchocolatebrandwasfoundedin 1852byDomingoGhirardelli,anItalian immigrantwhomovedtoCaliforniaduringthegold rush.Ghirardelliisoneoftheoldestchocolate companiesintheUnitedStatesandisknownforits premiumchocolateproductsthatusethefinest ingredientsandproprietarymethods.Ghirardelli hasanetworthof$1.6billionanditsheadquarters areinSanLeandro,California.

ThisBritishchocolatebrandwasestablishedin 1824byJohnCadbury,aQuakerwhosoldtea, coffee,anddrinkingchocolateinBirmingham. Cadburyisoneofthemostpopularchocolate brandsintheworldandisfamousforitsDairy Milkbars,CremeEggs,andRoses.Cadburyhasa marketcapof$21.2billionanditsheadquartersare inLondon,UnitedKingdom.

ThisIndianchocolatebrandwaslaunchedin1973 bytheGujaratCooperativeMilkMarketing Federation,acooperativeofdairyfarmerswho producemilkandmilkproducts.Amulisoneofthe leadingchocolatebrandsinIndiaandisknownfor itsdarkchocolate,fruitandnutchocolate,and

sugar-freechocolate.Amulhasanetworthof$5.5 billionanditsheadquartersareinAnand,Gujarat.

#3.Companiesthatmastertheartof“Marketing andBranding”

Athirdfactorthatinfluencesthesuccessofsome chocolatebrandsistheirmarketingandbranding. Chocolateloversareattractedbythestories,values, andpersonalitiesofthebrandstheychoose.Some chocolatebrandsthatexcelinthisaspectare:

● Toblerone

ThisSwisschocolatebrandwascreatedin1908by TheodorToblerandhiscousinEmilBaumann. Tobleroneisfamousforitsdistinctivetriangular shape,whichisinspiredbytheMatterhornmountain intheSwissAlps.Tobleronealsohasahiddenimage ofabearinitslogo,whichrepresentsthecityof Bern,wherethebrandoriginated.Tobleronehasanet worthof$2.6billionanditsheadquartersareinBern, Switzerland.

● Hershey’s

ThisAmericanchocolatebrandwasfoundedin1894 byMiltonS.Hershey,whostartedasacaramelmaker andlaterdecidedtomakechocolate.Hershey’sisone ofthemosticonicchocolatebrandsintheUnited Statesandisknownforitsmilkchocolatebars, Kisses,andReese’speanutbuttercups.Hershey’shas amarketcapof$31.3billionanditsheadquartersare inHershey,Pennsylvania.

● Fabelle

ThisIndianchocolatebrandwaslaunchedin2016by ITC,aconglomeratethatoperatesinvarioussectors suchashotels,tobacco,andconsumergoods.Fabelle isaluxurychocolatebrandthatoffersexquisite chocolatecreationssuchasganache,pralines,and chocolatebars.Fabellealsohasanetworthof$1.2 billionanditsheadquartersareinKolkata,West Bengal.

#4.Brandsthatareawareoftheir“Social ResponsibilityandSustainability”

Afourthfactorthataffectsthesuccessofsome chocolatebrandsistheirsocialresponsibilityand

sustainability.Chocolateloversareincreasinglyawareofthe environmentalandsocialimpactsofchocolateproductionand consumption.Somechocolatebrandsthataddressthisare:

● Pacari

ThisEcuadorianchocolatebrandwasfoundedin2002by SantiagoPeraltaandCarlaBarboto,whowantedtomakeorganic andfair-tradechocolate.Pacariisabean-to-barcompanythat worksdirectlywithsmall-scalefarmersandcooperativesand paysthemabove-marketprices.Pacarialsousesbiodegradable packagingandsupportsbiodiversityconservation.Pacarihasa networthof$15millionanditsheadquartersareinQuito, Ecuador

● Lotte

ThisSouthKoreanchocolatebrandwasestablishedin1967by ShinKyuk-ho,whostartedasachewinggummanufacturerand laterdiversifiedintoconfectioneryandotherbusinesses.Lotteis oneoftheleadingchocolatebrandsinAsiaandisknownforits ChocoPie,Eclairs,andPepero.Lottealsohasanetworthof$88 billionanditsheadquartersareinSeoul,SouthKorea.Lotteis committedtosocialresponsibilityandsustainabilityandsupports variouscausessuchaseducation,culture,sports,andthe environment.

● Campo

ThisBrazilianchocolatebrandwasfoundedin2015byDiego BadaróandJulianaUzêda,whoaredescendantsofcocoafarmers andchocolatemakers.Campoisabean-to-barcompanythatuses organicandheirloomcocoabeansfromtheAtlanticForest region.Campoalsopromotessocialandenvironmentaljustice andworkswithlocalcommunitiesandorganizations.Campohas anetworthof$5millionanditsheadquartersareinSãoPaulo, Brazil.

#5.Thesechocolatebrandsvaluesits“CustomerLoyaltyand Engagement”

Afifthfactorthatbooststhesuccessofsomechocolatebrandsis theircustomerloyaltyandengagement.Chocolateloversare loyaltothebrandsthatsatisfytheirneedsandexpectationsand engagewiththemonapersonallevel.Somechocolatebrands thatachievethisare:

● See’sCandies

ThisAmericanchocolatebrandwasfoundedin1921byCharles See,hiswifeFlorence,andhismotherMary.See’sCandiesisa

family-ownedbusinessthatoffersavarietyofchocolates, candies,andnuts.See’sCandieshasanetworthof$1.35 billionanditsheadquartersareinSouthSanFrancisco, California.See’sCandieshasaloyalcustomerbasethat appreciatesitsquality,freshness,andservice.See’sCandies alsoengageswithitscustomersthroughitswebsite,social media,andevents.

● FerreroRondnoir

ThisItalianchocolatebrandwasintroducedin2008by Ferrero,thesamecompanythatproducesFerreroRocher FerreroRondnoirisapremiumchocolatethatconsistsofa darkchocolatepearl,surroundedbyacrispywafer,filledwith darkchocolatecream,andcoatedwithdarkchocolateand cocoapowder.FerreroRondnoirhasanetworthof$36billion anditsheadquartersareinAlba,Italy.FerreroRondnoirhasa loyalcustomerbasethatenjoysitssophisticatedandelegant taste.FerreroRondnoiralsoengageswithitscustomers throughitswebsite,socialmedia,andcampaigns.

● BonBonBon

ThisAmericanchocolatebrandwasfoundedin2014by AlexandraClark,whowantedtomakechocolatethat celebratesthecultureandhistoryofDetroit.BonBonBonisa woman-ownedandoperatedbusinessthatoffershandmade bonbonswithcreativeandseasonalflavors.BonBonBonhasa networthof$1millionanditsheadquartersareinHamtramck, Michigan.BonBonBonhasaloyalcustomerbasethatloves itsfunandquirkystyle.BonBonBonalsoengageswithits customersthroughitswebsite,socialmedia,andworkshops.

DiversificationandExpansion

Asixthandfinalfactorthatpropelsthesuccessofsome chocolatebrandsistheirdiversificationandexpansion. Chocolateloversarealwayslookingfornewandexciting productsandmarketstoexplore.Somechocolatebrandsthat demonstratethisare:

Godiva

ThisBelgianchocolatebrandwasfoundedin1926byJoseph Draps,whonameditafterthelegendaryLadyGodiva.Godiva isapremiumchocolatebrandthatoffersarangeofproducts suchaspralines,truffles,biscuits,andicecream.Godivahasa networthof$1.5billionanditsheadquartersareinBrussels, Belgium.Godivahasdiversifieditsproductportfolioand expandeditsglobalpresencebyopeningboutiques,cafes,and e-commerceplatformsinvariouscountriesandregions.

Nestlé

ThisSwisschocolatebrandwasestablishedin1866 byHenriNestlé,whostartedasababyfood manufacturerandlatermergedwithamilkchocolate company.Nestléisoneofthelargestfoodand beveragecompaniesintheworldandisknownforits chocolateproductssuchasKitKat,Smarties,and Aero.Nestléhasamarketcapof$328.8billionand itsheadquartersareinVevey,Switzerland.Nestléhas diversifieditsbusinessandexpandeditsreachby acquiringandpartneringwithothercompaniesand brandsindifferentsectorsandmarkets.

LuvIt

ThisIndianchocolatebrandwaslaunchedin2014by GlobalConsumerProducts,acompanyfoundedbyA. Mahendran,aformermanagingdirectorofGodrej ConsumerProducts.LuvItisayoungandvibrant chocolatebrandthatoffersavarietyofproductssuch aschocolateeclairs,chocolatewafers,andchocobars. LuvIthasanetworthof$100millionandits headquartersareinBengaluru,Karnataka.LuvIthas diversifieditstargetaudienceandexpandedits distributionbycateringtotheyouthsegmentand reachingouttoruralandsemi-urbanareas.

Conclusion

Inthisblogpost,youhavelearnedsomeofthesecrets tothesuccessofsomeofthebestchocolatebrandsin theworld.Byfollowingthesestrategies,theyhave managedtocreateandsustaintheirloyalcustomer baseandstandoutfromthecompetition.

Ifyouareachocolatelover,youmightwanttotry someofthesebrandsandseeforyourselfwhatmakes themsospecial.Andifyouareachocolatemaker, youmightwanttolearnfromthesebrandsandapply someoftheirtipsandtrickstoyourownbusiness. Eitherway,youcannevergowrongwithchocolate.

Chocolateisnotonlyatastytreat,butalsoabooming industry.AccordingtoChocolateMarketTrends& Segmentation-IndustryAnalysis,theglobal chocolatemarketsizeisexpectedtoreachUSD 156.74billionby2030.Ifyouwanttojointhis growingindustry,youneedtolearnfromthebest chocolatebrandsandapplytheirstrategiestoyour ownproducts.

SHAROL WILSON

Unlocking the Top 1% of Food & Beverage Talent

Thefoodserviceindustryison thebrinkofamajorboom, withaprojectedsalesfigureof astaggering$997billionin2023,as perthelatestindustryreport.This remarkablegrowthislargelyattributed totheupwardtrendinmenuprices, drivingincreasedrevenueforthe sector.Furthermore,thefoodservice industryisexpectedtowitnessasurge inemploymentopportunities,withan estimatedadditionof500,000jobs, resultinginatotalindustryworkforce of15.5millionbytheendof2023.

Despitethispromisingoutlook,the foodindustryisgrapplingwitha formidablechallenge–thedireneed forexceptionalleadershipatthesenior level.Withtherapidlychanging landscapeoftheindustryandthe growingdemandsofconsumers, businessesarefacingthedauntingtask offindingtherighttalenttonavigate throughthesecomplexitiesanddrive positivechange.

Recognizingthischallenge,industry luminarySharolWilson(Founder,and CEOofS.WilsonStaffingLLC),has emergedasabeaconofhope.Sharol's staffingfirmisdedicatedtodoingthe duediligenceandallthenecessary backgroundworktopresentthecrème delacrèmeofcandidatestocompanies

seekingthetop1%oftalentinFood& BeverageinNorthAmerica.

FromHRtoHeadhunting

Sharol’sjourneyisoneofperseverance andpassionforhercraft.Sheholdsa Master’sinBusinessAdministration fromtheUniversityofPhoenixandhas spentherentireprofessionallife workingintheHumanResourcesand Recruitingarea.

ShebeganherjourneyastheDirector ofRecruitment,HumanResourcesfor KMG Inc.,wheresherevampedthe company’srecruitmentpolicyand procedures,managedthefinancial performanceofthecompany’snew officeinRochester,NY,and successfullyledabudgetof$200K.

Sharol’snextadventuretookherto Cornell University,wheresheserved astheStationHousingManagerfor foreignstudentsandvisitingscholars thatlivedincampushousing.Shealso leveragedherexpertiseinrecruitment tosource,screen,andqualify candidatesforallskillsets,including Professors,PostDocs,andlab technicians.

However,itwasherroleasthe BrokerageOwner&Executive

Headhunter-AccountManagerfor The Staffing Exchange thattrulyignitedher passionforthefoodindustry.Sharolis nowfocusedonrecruitingtop-tier talentintheFood&Beverage ManufacturingIndustry,including PlantManagers,Maintenance Managers,SalesManagers,and Directors.

Sharol’spassionforthefoodindustry stemsfromitsrecession-proofnature, withtheassurancethatfoodwill alwaysbeneeded.Thisledherto establishS.WilsonStaffingLLC,a top-tierstaffingfirmthathelpsfood industrycompaniestapintothebest talentavailable.

S.WilsonStaffingLLC:APremier ExecutiveSearchFirmintheFood Industry

FoundedinJune2017inGeneva,New York,S.WilsonStaffingLLChas quicklybecomealeadingproviderof executivesearchservicesinthefood industry Thecompanyoffersexclusive servicesandsolutionsthatare unparalleledintheindustry.Asa premierexecutivesearchfirm,S. WilsonStaffingspecializesinhiring thetop1%inthemanagementareaof Food&BeverageinNorthAmerica.

S.WilsonStaffingiscommittedto makingabalancedfitbetweenthe candidateandthecompany.Theywork withthetop100companiesinthefood industrytoidentifythebesttalent availableandensurethattheyarea perfectfitfortheirclient’sneeds.With aproventrackrecordofsuccessanda commitmenttoexcellence,thestaffing firmhasearnedareputationasa trustedpartnerinthefoodindustry.

ATenaciousandDrivenLeader

AsthePresidentandExecutive HeadhunterofS.WilsonStaffingLLC, Sharolwearsmanyhatsinherday-todaywork.Shetakesonavarietyof rolesandresponsibilitieswithinthe company,rangingfromspeakingwith potentialclientsandstrongcandidates tomanagingalladministrativeand financialaspectsofthebusiness withouttheaidofanadministrative assistantorateamofassociates.

Sharol’srelentlessworkethicandher passionforthejobkeephermotivated andproductive.Sheisconstantly researchingnewtalentandstayingon topofindustrytrends,alwaysstriving toprovidethehighestlevelofservice toherclients.

ContributingtotheSustainable FoodMovement

Thefoodindustryhasacriticalroleto playinaddressingsocietalissuessuch assustainabilityandfoodinsecurity Whilemanydefinesustainablefood systemsbyfactorssuchasgreenhouse gases,landuse,biodiversity,andwater use,Sharolunderstandsthatthe primarypurposeoffoodproductionis toprovidenutrients.

Sharolbelievesthattherelationship betweendietsandsustainabilityis crucial,andsustainabledietsshouldbe focusedonfourdomains–public

health,theenvironment,food affordability,andculturalrelevance.To supporttheseinitiatives,S.Wilson Staffingconductsresearch,engagesin socialmediaactivity,andhostsZoom meetingswithotherfoodindustry expertswhohavesimilarobjectives.

NavigatingtheChallengesofaMaleDominatedIndustry

AsafemalePresidentofherown company,Sharolfacedachallengeto thriveinthefoodindustrythatis primarilydominatedbymen.However, sheovercamethisbystaying determined,focused,andconstantly researchingeverydetailofthefood industry.Ithelpedherbe knowledgeablewhenanswering clients’questions.Herresilienceand dedicationtohercrafthavenotonly helpedherovercomethechallenges shefacedbutalsopositionedherasa prominentleaderinthefoodindustry.

CelebratingSuccess

Sharolconsidersherbiggest accomplishmentinherprofessional careertobethesuccessfulplacement ofaSeniorLevelcandidateat$160K andassistinganothercandidatein transitioningintoanewrolewitha 25%salaryincrease.Itwasa significantmilestoneforherasaleader inthestaffingindustry

Inaddition,themostexcitingproject sheworkedonwasduringthe beginningofthepandemicin2020, whereshewasabletosecuretwonew FoodandBeverageclientsand successfullymaketwoSeniorLevel placementsbeforethecountrywent intolockdown.Despitethechallenging circumstances,Sharolwasableto adaptanddeliverresultsforherclients, whichsheconsidersagreat accomplishment.

10YearsAhead

Sharolpredictsthatthefoodindustry inthenextdecadewillsurpass everyone’sexpectationswiththe continuousdevelopmentofnewand innovativefoodresources.Sharolsees

hercompanyplayingavitalrolein shapingthefutureofthefoodindustry byactivelystayingontopofemerging trendsandbuildingstrong partnerships.Bydoingso,S.Wilson StaffingLLCwillbenefitfromthe excitingopportunitiesthatthefuture holdsforthefoodindustry.

ProductivityTipsandInsightsfor ThrivingintheFoodIndustry

AsanExecutiveHeadhunterinthe FoodIndustry,Sharoladvisesaspiring leaderstoprioritizeresearchandstay updatedwiththelatesttrendsand developmentstosucceed.

SherecommendstighteningQuality ControlSystems,providingproper training,increasingtheuseof AutomationandTechnology,and loweringprocessingcoststoincrease productivity.Byensuringtheoptimum utilizationofresourcesandequipment, leaderscanproducemoreunitsina shortertime,whichleadstoimproved revenue.Sharol’sproductivitytipsare rootedinherexperienceasasuccessful entrepreneurwhohasbuilther company,S.WilsonStaffingLLC, fromthegroundup.

“Since the Food and Beverage Industry will continue to grow, I know I will be able to find those top 1% of Senior Management candidates.”

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