THARANI LIBBY
EDITOR’S LETTER
D Shattering Stereotypes, Inspiring Success!
earReaders,
Inaworldwheregenderequalityanddiversityareincreasinglyrecognizedasessentialcomponentsofsuccess, therealmofbusinessleadershipstandsasapivotalarenaforchange.Aswewitnessaparadigmshiftin corporatecultureandleadershipdynamics,thespotlightonwomenleadersbecomesmorepronouncedthan ever TheUSALeadersMagazine,initslatestedition,proudlypresents “THE 10 ICONIC BUSINESS WOMEN LEADERS OF 2024,” honoringthetrailblazingwomenwhoarebreakingbarriers,shatteringglass ceilings,andredefiningthelandscapeofbusinessleadership.
OurcoverstoryfeaturesSabrinaTharaniLibby,SeniorVicePresidentatMastercard,avisionaryleader whosestrategicacumenandinnovativeapproachhavepropelledhertotheforefrontofthecorporateworld.As wedelveintoSabrina'sjourney,insights,andaccomplishments,readerswillgainadeepunderstandingofhow sheembodiesresilience,determination,andexcellence,settingthestandardforbusinesswomenleadersin 2024.
Inadditiontoourcoverstory,thiseditionshowcasesprofilesofotherremarkablewomenleaderswhoare makingwavesintheirrespectivefields.FromCaliforniaStateUniversity,LongBeach,whereDr.Jane MartinezDowlingleadswithafocusonentrepreneurshipandinnovation,toNationalLouisUniversity,where Dr.MariaSanchezchampionsdiversityandinclusion,andMisericordiaUniversity,undertheleadershipofDr KarenWilson,emphasizesethicalleadership,eachleaderbringsauniqueperspectiveandcontributiontothe narrativeofwomen'sleadershipinbusiness.TheUniversityofSt.Francis,ledbyDr.RachelCarter,further enrichesourexplorationwithitscommitmenttofosteringglobalperspectivesandsocialresponsibility
Aswetraversethroughtheseprofiles,readerswillwitnessthediversejourneys,challenges,andtriumphsof theseiconicwomenleaders,eachleavinganindeliblemarkonthebusinessworld.TheUSALeadersMagazine invitesreaderstocelebrateandbeinspiredby“THE10ICONICBUSINESSWOMENLEADERSOF2024,” recognizingtheirinvaluablecontributionstodrivinginnovation,growth,andpositivechangeinthecorporate landscape.
HappyReading!
Parag Ahire Project Editor
MANAGING
PROJECT
PARAG
GRAPHIC
ASHWINI
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SABRINA THARANI LIBBY
Sabrina Tharani Libby
Inspiring Female Leadership in Technology and Finance
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SABRINA THARANI LIBB
SabrinaTharaniLibbyisadistinguished leaderandtheSeniorVicePresidentat Mastercard.Heracademicandprofessional trajectoryhasbeendrivenbyapassionfor solvingcomplexproblemswithreal-world impact.Withastrongfoundationin mathematics,economics,andsociology, Sabrinahasconsistentlysought opportunitiestotacklesignificantchallenges onaglobalscale.Herfascinationwiththe paymentsindustry,itsintricatemechanisms ofmoneyanddatamovementamong consumers,businesses,andgovernmentsin real-time,hasshapedhercareerpathand fueledherdriveforinnovation.
OveradecadeatMastercard,Sabrinahas playedapivotalroleinspearheadingsome ofthemostinnovativeandgroundbreaking paymenttechnologies.Herexpertiseand relentlesspursuitofuniquesolutionshave enabledhertosuccessfullybringnew products,establishstrategicpartnerships, anddelivertransformativeservicesacross morethan40countries.Thisglobalreach hasamplifiedSabrina’simpactand deepenedherunderstandingofthediverse challengesdifferentmarketsandcultures face.
Sabrinatakesgreatprideinherpositionasa femaleleader,leadingagender-balanced teamoftechnologists,productmanagers, andpartnershipexperts.Sheactively championstheimportanceofdiversityand inclusivity,andMastercard'scommitmentto promotingandcelebratingdiverse executivesalignsseamlesslywithher values.Throughoutherjourney,Sabrinahas beenfortunatetoworkalongsidebrilliant mentorsandbosseswhohaveinspiredher andcontributedsignificantlytoher professionalgrowth.
DrivingDigitalTransformationand FosteringInnovation
SabrinaTharaniLibbyholdsacrucial positionatMastercard,whereshepromotes newnessandsupportsdigitaltransformation initiatives.Currently,sheleadsStartPath,
Mastercard’swell-knownprogramforengaging withstartupsandventurecapital.Herroleisto developessentialpartnershipsbetween Mastercardandpromisingfintech.This involvesleveragingstartups’technological prowess,agility,andfreshideaswhile providingthemaccesstoMastercard’svast globalnetwork,scaleopportunities,and valuablecommercialprospects.
AsthedrivingforcebehindStartPath,Sabrina overseessixprogramsoperatingincritical areas,suchasopenbanking,digitalassets, smallbusiness,andemergingfintech.Her leadershipandguidanceenableStartPathto identify,nurture,andcollaboratewith promisingfintechcompaniesthathavethe potentialtoshapethefutureofcommerceona globalscale.
Sabrinahassuccessfullycultivated relationshipswithnearly400companiesfrom 43countriesthroughherefforts,facilitating numerousimpactfulpartnerships.Herdeep understandingofthefintechlandscapeand businessacumenallowshertoidentify opportunitiesthatdrivechange,differentiation, andpositiveimpactwithintheindustry
Sabrina’sroleextendsbeyondoverseeing partnerships;shealsoplaysacriticalrolein ensuringthatMastercardremainsatthe forefrontofindustrytrendsandemerging technologies.Herskillsinthepayments industryandherabilitytonavigatethedynamic startupecosystemenablehertoguide Mastercardinidentifyingandembracingnew avenuesforgrowthandadvancement.
EmpoweringWomeninBusiness
Sabrinahasastrongconvictionthatwomen playacrucialroleinthebusinessworldand willbecometheprimarydriversofvarious rapidlyexpandingindustries.Shebelieves havingdiverseandgender-balancedteamsis closelytiedtoachievingsuccess.Sabrina highlightsthatsuchteamsperformbetter, generatehigherrevenue,attracttalented individuals,andcreatemoreinclusiveproducts andservices.
Inrecentyears,thepresenceofseniorwomenin boardroomsandleadershipteamshasbroughtabouta transformationinperspectives.Ithaschallengedthese spaces’previouslyhomogenousnatureandencouragedthe emergenceoffresh,innovativeideas.Sabrinarecognizes women’sinvaluablecontributionstodecision-making processes,enrichingdiscussionsandfosteringamore inclusiveandcomprehensiveapproachtoproblemsolving.
Inadditiontothecorporatesphere,Sabrinaacknowledges thepivotalroleofwomeninsmallbusinesses,which constitutethevastmajorityofcompaniesgloballyand formthebedrockoflocalcommunities.Female entrepreneursandfounders,inparticular,haveemergedas drivingforcesbehindthegrowthofglobaleconomies. Theirleadership,vision,anddeterminationcreate prosperousbusinessesandhavearippleeffect,positively impactingtheoveralleconomyandupliftingsociety
However,despiteprogressmadeinpromotinggender equalityintheworkplaceoverthepastdecade,Sabrina recognizesthattherearestillsignificantchallengesto overcome.Leadershipgaps,wagedisparities,andlimited accessfordiverseemployeespersistinmanycompanies andcountries.Toaddresstheseissues,Sabrinaemphasizes theneedforleadersinthebusinessworldtodevelop thoughtfulandmeaningfulstrategies.Itisnotonlytheright thingtodofromanethicalstandpoint,butitalsomakes soundbusinesssense.Byremovingbarriersandcreating equalopportunitiesforall,companiescanunlockthefull potentialoftheirworkforce,drivingrevolution,fostering creativity,andachievingsustainablegrowth.
BuildingStrongandPurpose-DrivenTeams
Sabrinabelievesthatbuildingagreatteamisbothanart andascience,especiallyinalarge,matrixedorganization withmultipleimportantobjectives.AccordingtoSabrina,
COVER STORY
severalkeyelementscontributetotheongoing successofherteamatMastercard.
Firstandforemost,Sabrinastressestheimportance oftrust,transparency,andauthenticityasthe foundationsofstrongworkingrelationships. Mastercarddeeplyingrainsitscompanyculture withanemphasisonemotionalintelligence(EQ) anddecencyquotient(DQ)alongsideintellectual intelligence(IQ).Thisfocusonfairness,integrity, andinclusioncreatesanenvironmentwhere individualsfeelvaluedandrespectedwhich,in turn,strengthensteamsanddrivespositiveresults.
AnothercrucialaspecthighlightedbySabrinais ensuringthateachteammembercanclearly articulatehowtheirday-to-dayworkalignswith thebroadermissionandvisionofthecompany Thisconnectionbetweenindividualcontributions andthelargerorganizationalgoalsprovidesa senseofpurposeandreinforcesthevalueofeach teammember’srole.Asaleader,Sabrinaasserts theimportanceofunderstandingthestrengthsand motivationsofteammembers,leveragingtheir individualattributestomaximizetheirimpact, happiness,andbeliefintheprojectstheyare workingon.
Moreover,Sabrinastressesthesignificanceof balancingconfidenceandhumilityasaleader, particularlyforrisingwomen.Demonstrating confidenceinvolveshavingconvictioninthe team’sabilitytobuildsomethingmeaningfuland empoweringthemtomakethoughtfuldecisions. Thisconfidenceinstillsasenseoftrustandbelief withintheteam.
However,humilityisequallyimportant, recognizingthatleaderscannotpossessallthe knowledgeandcompetence.Sabrinaencourages welcomingfeedback,input,andskillstraining, fosteringanenvironmentofcontinuouslearning andgrowth.Bymaintainingthisbalancebetween confidenceandhumility,leaderscancultivatean environmentwhereteammembersfeelvalued, empowered,andmotivatedtoexcel.
EmpoweringanInclusiveDigitalEconomythrough InnovationandCollaboration
Mastercardisaglobaltechnologycompanyoperatingin thepaymentsspacewithamissiontoempoweran inclusivedigitaleconomywheretransactionsaresafe, seamless,andsecure.Withover210countriesworldwide, Mastercardprocessestrillionsoftransactionsatmillions ofacceptancelocations,leveragingitsdata,technology, partnerships,andtalentedworkforcetofulfillitspurpose.
TheStartPathteamisattheforefrontofMastercard’s innovativeinitiatives,dedicatedtofosteringpartnerships withnext-generation.Thesetransformationaltechnologies drivetheadvancementofthedigitaleconomyforboth consumersandbusinesses.Theteamactivelyseeks collaborationswithstartupsthatreimaginetheconceptof moneyandspearheadrestructuringattheintersectionof sustainabilityandfinance.Bycloselymonitoringtrends shapingcommerce’sfuture,theStartPathteamplaysa pivotalroleindesigning,building,andcommercializing newsolutionsthataddresstheevolvingneedsofindustries andsocieties.
Mastercardprimarilytargetsindustriesacrossvarious sectorswithitscomprehensiverangeofsolutionsand services.Itsimpactextendstofinancialinstitutions, merchants,governments,businesses,andconsumers globally.Byharnessingthepoweroftechnology, Mastercardaimstorevolutionizepaymentsystems, streamlinefinancialoperations,anddriveeconomic growthwhilepromotinginclusivityandsecurity.
Moreover,Mastercardisdedicatedtomodernismand creatingadigitaleconomythatincludeseveryone.Their effortsareshapingtheworldofglobalcommerce,helping individualsandbusinessessucceedinamoreconnected world.
UnlockingthePathtoSuccess:ValuableAdvicefor AspiringWomenLeaders
Sabrinaisastaunchadvocateforaspiringwomenleaders, andsheoffersvaluableadvicetohelpthemovercome challengesandachievetheirgoals.Sabrinaisawareofthe prevalentbeliefthatyounggirlscannotsucceedinmale-
dominatedindustries,whichisaflawednarrative.In response,shehighlightsthatthisnarrativecouldn'tbe furtherfromthetruth.
Sabrinaadvisesaspiringwomenleaderstoembrace theiruniquequalitiesandstrengths.Sheencourages themtorecognizeandappreciatewhatmakesthem specialandtoharnesstheirskillsets.Bydoingso, womencanleveragetheirdistinctiveperspectivesand abilitiestoimpacttheirchosenfieldssignificantly.
AkeyaspectofSabrina’sadviceisforwomentofind somethingtheyaregenuinelypassionateabout.She encouragesthemtoidentifyanareathatalignswith theirpersonalandprofessionalgoals—afieldwhere theycanfullyinvesttheirenergyandenthusiasm.By pursuingtheirpassions,womencanchanneltheirdrive anddeterminationtowardavisionthatinspiresthem.
Sabrinaunderscorestheimportanceofhardworkand dedication.Shebelievesthereisnosubstitutefor puttingintheeffortrequiredtosucceed.Women shouldrelentlesslypursuetheirvisions,nevershying awayfromchallengesorsetbacks.Aspiringwomen leaderscanovercomeobstaclesandmakesignificant careerstrideswithperseveranceandacommitmentto theirgoals.
“Embracing digital transformation and innovation is crucial for any large organization to remain relevant and to fuel future growth.
ALISON ARMSTRONG
co-founder Chief Operating Ofcer
Pioneering Operations Executive Shaping Automotive and Tech Industries
AlisonArmstrong,anaccomplishedco-founder
andChiefOperatingOfficeratUscanuy Contractorsisadynamicandresults-driven OperationsExecutive.Herremarkablecareerspansover twodecadesintheAutomotiveandTechnologysectors, includinginfluentialrolesatrenownedorganizations suchasFordMotorCompany,SunMicrosystems, Oracle,Tesla,OnTapConsulting,andZero MotorcyclesInc.
Alison’sexpertiseencompassesaspectrumofvital domainswithinOperationsManagement.Herstrength liesinherknowledgeofDesignforManufacturingand ProblemSolving. Butshecanalsoorchestrateseamless ProductLifecycleManagement,aswellassteering ProcessRe-Engineering,SupplierManagement,and QualityManagement.Hermultifacetedprowessisa drivingforcebehindherachievements.
Aonce-certifiedISO9000auditoranda6-Sigma Greenbeltholder,Alisonhasdistinguishedherselfwith dualdegreesinEconomicsandElectricalEngineering. Thesedegreesreflectherdeep-rootedcommitmentto continuouslearningandholisticunderstanding.Her internationalexposurehashonedheraptitudeforcrossculturalcollaborationandsensitivity,augmentingher adeptnessinglobalbusinessdynamics. Inaddition,the implementationofLeanManufacturingconceptsis centraltoherapproach,anethosthatpervadesevery projectshedoes.Alison’sadeptengineeringfinesseand skillinguidingteamshaveconsistentlysteered organizationstowardelevatedproductivity,reduced costs,andsustainableimprovements.
Inacandidconversation,wedelvedintoAlison’slife journeyandprofessionalinsights,coveringtopics rangingfromelectricvehiclestogenderparityand women’sempowerment.Herreflectionsleftus profoundlyimpressed,offeringamplefoodforthought. Aswepresentthisnarrative,weareconfidentthatour globalreadershipwillfindthemselvesequally captivatedbytheremarkablejourneyofthisexceptional leader
NavigatingthePathofElectricalEngineeringand Leadership
Alison’sjourneyintotheworldofelectricalengineering beganduringherfinalyearofhighschoolwhenshe enrolledinaPhysicsclasswithastrongfocusonelectricity Shefoundthesubjectmagicalanddesiredtodelvedeeper intoitsmysteries.Whileshewouldn’tdescribeherselfasa natural,shewaskeenonunderstandingitsinnerworkings.
Shethoughtshemightstudymedicinebutwasinclined towardElectricalEngineering,andsheultimatelypursued thisfieldatQueen’sUniversityinCanada.Duringher summers,Alisongainedvaluableexperienceasaninternin FordMotorCompany’sElectronicsdivision.These opportunitiesexposedhertointriguingprojectsandthe excitementofproblem-solving.Shealsograspedthe significanceofefficientmanufacturingpracticessuchasSix Sigma,5S,andOEE(Efficiencymetrics),whichFordwas pioneeringastheyopenedthefacilitytoToyotaandTPS (ToyotaProductionSystems).
“Efficiency is such a fascinating statistic and one that plays a key role in Manufacturing - how does one balance cost, speed and equipment / people workload,” Alisonnotes. Alison’stimeatFordenrichedherinsights;however,she yearnedforbroaderhorizons.Thispursuitledherto California,whereshejoinedSunMicrosystems,acompany undergoingsignificantgrowth.Sheembracedvariousroles and,crucially,soughtmentorshiptochartherprofessional trajectory.Inherten-yeartenureatSunMicrosystems, AlisonrosetothepositionofOperationsEngineering Director,overseeingaglobalteamofover80engineers. Heradeptleadershipplayedacrucialroleinstreamlining theintegrationofStorageTek-acriticalacquisition-into SunMicrosystemsandensuringthealignmentofprocesses withSun’soverarchingbusinessstrategies.Byexpressing herinterestinpeoplemanagement,Alisonsteadily advanced,equippedwithnewfoundnetworkingskills.
Alison’sadmirationforTeslawasconspicuous. “Tesla’s vehicles were like computers on wheels,” sheobserves.Her backgroundwasinComputerandAutomotive-amatch
madeinheaven. Intriguedbythis cultureofinnovation,shesecureda roleinTesla’sPowertrainDivision. Impressively,withinfivemonths,she waspromotedtooverseePowertrain Manufacturing,managingateamof 1800individualsand1900robotic cells.Theresponsibilitieswere substantial,oftendemandingextended hoursanddedication.Sheplayeda pivotalroleintheproductionofModel XandModelS.Notably;her leadershipearnedherdirectreporting linetoElonMuskforasignificantsixmonthperiod.
AfternearlytwoyearsatTesla,Alison recognizedtheneedforabreak. “My kids were young, and I just wanted a breather,” shereflects.Eagertorunher ownbusinessandsupporther husband'sconstructionventure,she embarkedonanewchapter,leveraging herexperienceanddetermination.
DiversificationintoConstruction andtheResurgenceof ManufacturingPassion
Followingabreak,Alisonshiftedher focustoherfamily’sconstruction business.Sherecognizedtheneedfora fulloverhaulofmarketingand businessoperations;aswellasbetter customercommunication. Alison committedherselftostreamlining processes,resultinginanimpressive 300%increaseinrevenueforUscanuy Contractors.Thisshiftmarkeda
significantturningpointasshefully engagedherselfinthebusiness.
Foundedin2010,UscanuyContractorshas beenactivelyinvolvedinvarious residentialprojectsofvaryingsizesand types.Theirservicesencompass:
●FullRemodels
●Additions
●OutsideProjects
●EarthquakeRetrofits
WhileAlisonfoundconstructionrewarding andenjoyedwitnessingprojectscometo life,sheconfessed, “I started to miss Manufacturing.” Thisfeelingpromptedher totransitionbacktohermanufacturing roots,achoicethatunderscoresher adaptablenatureandhercapacityto seamlesslytransitionbetweendifferent industries.
NavigatingOpportunities
DuringAlison’sdedicatedtenurewith UscanuyContractors,anotableopportunity emerged:aconsultationrequestfroma formermanagerandmentor.Thismarkeda newchapter,promptingherreentryintothe professionalarena.Thecollaboration materializedthroughOpsOnTap,a consultingfirmconnectingherwith promisingstartups,whereshejoineda seasonedgroupofconsultants. Sheworked onamazingprojectssuchasarobotthat madegourmethamburgers,medical equipmentcriticalforuseinanMRI,anda robotthattrainedshelteranimals.
Anotherintriguingprospectcame herwaythroughLinkedInwhen theCEOofanestablishedelectric motorcyclecompanyextendedan invitation.Despiteinitial hesitations,Alisonfoundherself drawntotheopportunityof leadingamanufacturingteam, closelycollaboratingwiththe CEO,andcontributingtoaproject shefeltpassionateabout.This involvedspendingseveraldaysa weekawayfromherfamilyin Scott’sValleyasshelenther expertisetoZeroMotorcycles-an All-ElectricMotorcycle-known asthe“Tesla”ofmotorcycles.
HerinitiationatZeroMotorcycles posedchallenges.Justdaysafter commencing,shehadtofurlough asignificantportionofherteam duetoCOVID-19.Fortunately, theymanagedtobereinstated withinamonth.Theteam’swork heldimmenseimportance, particularlyinsupplying motorcyclesforpoliceand militaryapplications. Unprecedentedsupplychain disruptionsandfire-related hurdlestestedheradaptabilityand problem-solvingprowess.
AfterthreeintensiveyearsatZero Motorcycles,Alisonfeltthestrain ofthedemandingscheduleand longcommute.Despiteherfervor, shewantedtotakesometimeto doacompleteteardownofher primaryresidence. “Now, I am taking another break to reenergize and focus on home and health. But I am beginning to miss Manufacturing, Supply Chain, and major problem-solving. As the plans come together for our massive home renovation, I will begin to look at the next supply chain and manufacturing opportunity,” Alisonreveals.
NurturingTeamsandFostering Growth
Alison’sjourneyhascultivateda genuineloveformanagingpeopleand teams.Sherecognizesthedistinctyet interconnectednatureoftheseefforts. Successfulteamsrequirebothcohesion andindividualgrowth.ForAlison,itis crucialtobuildstrongteamsthrough team-buildingactivitiesandenjoyable interactions.SheisafanofScott McNealy’smotto,“Kickbuttandhave fun,”whichsheinstillsinherteamsand leaders.Thisapproachemphasizes dedication,gettingresults,andafun, positiveatmosphere.
Beyondteamwork,Alisonfocuseson personaldevelopment.Shebelieveseach teammembershouldhavetheirownset ofcriticalgrowthtargets.Understanding theirpassionsandstrengthsisavitalpart ofherrole,andsheoftenseesstrengths inpeople,theyneverreallysawin themselves! Sheasksherself, “How can I help them grow, while driving key business metrics?” Thiscommitment underscoresherdedicationtonurturing individualsandhelpingthemreachtheir potential.
Alison’sapproachisgroundedin practicality.Shevaluesdata-driven decisions,employingthisstrategyfor bothteamsandindividuals.Bysetting measurablegoalsandtrackingprogress, shecultivatesacultureofaccountability andachievement.
AddressingGenderDisparity: FosteringEmpowermentand Diversity
Alisonoffersagroundedperspectiveon theevolvingattitudestowardgender disparityinbusiness.Sheacknowledges thatwomenremainaminorityinthe techindustry.Often,inmeetings,she findsherselftheonlywomanoroneofa few.Whiletherewasanincreasein
womenenteringengineeringinthe past,recentyearshavewitnesseda slowdowninfieldslikecomputerand electricalengineering. Shehasgained usefulinsightstohelpcompanies achievediversity
Beingaminorityinthefieldmeansshe hastoexertmoreefforttobeheard. Eventhoughshecollaborateswith talentedmen,sherecognizesthe presenceofunconsciousbiasandthe needtoworkharderthanher counterparts “For women trying to ‘fit in, it can lead to significant burnout,” Alisonworries.
“Join the afnity groups. Kick butt and have fun!”
Alisoniscommittedtopromoting diversityinteams,knowingthatitbrings significantbenefits.ShecitesForbes, whichshowsthatdiverseteamsperform 60%betterandmakebetterdecisions 87%ofthetime.
Herjourneybeganwhenshereluctantly attendedaleadershipconferencefor women,initiallyharboringadesiretobe “one of the guys.” However,ananalysis ofherteam’scompensationdynamics basedongenderrevealedastark truth—herfemaleteammemberswere significantlyunderpaid.Thisrevelation propelledherintoaction,catalyzingher involvementinconferences,advocating forminorities,andactivelyexploring waystoenhanceinclusivitywithinthe techindustry. Shewantedtodrive solutions,insteadofhidefromthe discomfort.
Sincethattransformativeconference, Alisonhasconsistentlysupported women’saffinitygroupsineach
companyshehasbeenapartof. Encouragingmentojoin,these groupsfocusonnetworking,career growth,andaddressingunique challenges.Herengagementand executivesponsorshipofOracle Women’sLeadership,Womenat Tesla,andWomeninZero underscoreshercommitmentto nurturinganinclusivetech landscape.Throughthesegroups,she providesnotonlypracticalinsights butalsoempathy—avitalassetin creatingpositivechange.
ExploringElectricVehicle RealitiesandFutureContributions
Alison’stakeonelectricvehiclesand theuseofroboticsispragmaticand future-focused.Thegrowing popularityofelectricvehicles resonateswithherduetothepositive impacttheyhaveontheenvironment andthelegacytheyleaveforfuture generations.Alison’sengagementin theElectricVehiclesectorhasbeen exciting,fueledbyamissionthat extendsbeyondprofessional pursuits.
Lookingahead,Alisonenvisionsa roleinshapingthetrajectoryofthis fieldforthebettermentofsociety. Herinquiriesreflectapragmatic approach.
●Canwegetridofrare-earth magnets?
●Canwedobetteronthe environmentalimpactsofmining lithiumandnickel?
●Isthevehiclechargingallcoming fromgreensources?
●Canwerecycleeverything?
●Canwereducethecostof manufacturingandthusreducethe costtotheconsumer?Arerobots therightanswer?
●Canwemakemoneywhilealso makingvehicleslastlonger?
Doyouwishtoelevateyourbrandtothenextlevel?Doyouwanttostand
outfromthecrowd,attractmorecustomers,andgrowyourbusiness?If yes,thenthis30-daybrandmarketingstrategyisforyou.
Brandmarketingistheprocessofcreatingandcommunicatingauniqueand memorableidentityforyourproduct,service,orcompany.Itisnotonlyabout logos,colors,ormarketableslogans.Itisaboutconveyingastory,creatingan experience,andconnectingwithyouraudience.
Itcanhelpyoudifferentiateyourselffromyourcompetitors,increaseyourbrand awareness,loyalty,andtrust,andultimatelyboostsalesandprofits.However, brandmarketingisnotaone-timething.Itrequiresconsistentandstrategicefforts tomaintainandimproveyourbrandimageandreputation.
Thatiswhywehavedesignedthis30-daybrandmarketingstrategytohelpyou takeyourbrandfrommehtomarvelinamonth.Thisstrategywillguideyou throughtheessentialstepsofbrandmarketing,fromdefiningyourbrandidentity tocreatingyourbrandstrategytoexecutingyourbrandcampaigns.
Bytheendofthisarticle,youwillhaveaclearandcompellingbrandthat resonateswithyourtargetaudienceandsetsyouapartfromtherest.
Areyoureadytolearnaboutthestrategy?Let’sgetstarted!
Day1:DefineYourBrandIdentity
Thefirststepofbrandmarketingistodefineyourbrandidentity Yourbrand identityisthecoreofyourbrand,anditconsistsoffourelements:yourbrand vision,mission,values,andpersonality
Yourbrandvisionisyourlong-termgoal,youraspiration,andyourreasonfor being.Itanswersthequestion: What do you want to achieve with your brand?
Yourbrandmissionisyourshort-termgoal,yourpurpose,andyourreasonfor doingit.Itanswersthequestion: How do you achieve your brand vision?
Yourbrandvaluesareyourprinciples,yourbeliefs,andyourreasonforcaring. Theyanswerthequestion: What do you stand for with your brand?
Yourbrandpersonalityisyourtone,yourvoice,andyourreasonforconnecting. Itanswersthequestion: How do you communicate with your brand?
Todefineyourbrandidentity,youneedtoanswerthesefourquestionsclearlyand concisely Youcanusethefollowingtemplatetohelpyou:
●Mybrandvisionisto_____________________________.
●Mybrandmissionisto_____________________________.
●Mybrandvaluesare_____________________________.
●Mybrandpersonalityis _____________________________.
Forexample,ifyouareacoffeeshop,yourbrand identitycouldbe:
● “My brand vision is to make the world a better place, one cup of coffee at a time.”
● “My brand mission is to provide high-quality, ethically sourced, and delicious coffee to our customers.”
● “My brand values are sustainability, community, and passion.”
● “My brand personality is friendly, warm, and inviting.”
Onceyouhavedefinedyourbrandidentity,writeit downandkeepithandy Youwilluseitasaguide.
Day2:IdentifyYourTargetAudience
Thesecondstepofbrandmarketingistoidentify yourtargetaudience.Yourtargetaudienceisthe groupofpeoplewhoaremostlikelytobuyyour productorserviceandwhoshareyourbrand valuesandpersonality
Toidentifyyourtargetaudience,youneedtodo somemarketresearchandcreatebuyerpersonas. Buyerpersonasarefictionalrepresentationsof youridealcustomers,basedontheir demographics,psychographics,behaviors,and needs.
Tocreatebuyerpersonas,youneedtoanswerthe followingquestions:
●Whoarethey?(age,gender,location,income, education,etc.)
●Whatarethey?(interests,hobbies,lifestyle, values,personality,etc.)
●Whydotheybuy?(goals,challenges,pain points,motivations,etc.)
●Howdotheybuy?(preferences,habits,channels, sources,etc.)
Youcanusethefollowingtemplatetohelpyou:
Mybuyerpersonais_____________,a_____________ wholivesin_____________.He/sheisinterestedin _____________andvalues_____________.He/shebuys _____________becausehe/shewantsto_____________, buthe/shefaces_____________challenges.He/sheprefers tobuy_____________through_____________,and he/shetrusts____________sources.
Forexample,foracoffeeshop,yourbuyerpersonascould be:
“Anna is my buyer persona, a 25-year-old graphic designer who lives in New York. She is interested in art, music, and travel, and values creativity, authenticity, and social responsibility. She buys coffee because she wants to stay energized, productive, and inspired, but she faces the challenge of finding quality, ethical, and affordable coffee. She prefers to buy coffee through mobile apps, and she trusts online reviews, social media, and word-of-mouth.”
Day3:Conductabrandaudit
Thethirdstepofbrandmarketingistoconductabrand audit.Abrandauditisanin-depthexaminationofyour presentbrand’sperformance,strengths,flaws, opportunities,andthreats.
Toconductabrandaudit,youneedtoevaluatethe followingaspectsofyourbrand:
Yourbrandidentity:Howwelldoesyourbrandidentity reflectyourbrandvision,mission,values,andpersonality?
Yourbrandpositioning:Howwelldoesyourbrand differentiateitselffromyourcompetitorsandappealtoyour targetaudience?
Yourbrandstrategy:Howwelldoesyourbrandstrategy alignwithyourbrandgoals,objectives,andtactics?
Yourbrandassets:Howwelldoyourbrandassets,suchas yourlogo,name,slogan,website,socialmedia,etc., supportyourbrandidentity,positioning,andstrategy?
Yourbrandreputation:Howwelldoyourcustomers, employees,partners,andstakeholdersperceiveyourbrand intermsofquality,value,trust,andloyalty? Toevaluatetheseaspects,youneedtocollectandanalyze datafromvarioussources,suchas:
Yourrecordsandreports,suchassales,revenue,costs, customerfeedback,etc.
Youronlinepresenceandperformance,suchaswebsite traffic,socialmediaengagement,onlinereviews,etc.
Yourmarketresearchandsurveys,suchascustomer satisfaction,brandawareness,brandpreference,etc.
Yourcompetitoranalysisandbenchmarking,suchas competitorprofiles,SWOTanalysis,etc.
Youcanusethefollowingtemplatetohelpyou:
Mybrandidentityis_____________,anditis _____________(strong/weak)because_____________.
Mybrandpositioningis_____________,anditis _____________(strong/weak)because_____________.
Mybrandstrategyis_____________,anditis _____________(strong/weak)because_____________.
Mybrandassetsare_____________,andtheyare _____________(strong/weak)because_____________.
Mybrandreputationis_____________,anditis _____________(strong/weak)because_____________.
Forexample,ifyouareacoffeeshopowner,yourbrand auditcouldbe:
● “My brand identity is friendly, warm, and inviting, and it is strong because it reflects my brand vision, mission, values, and personality.”
● “My brand positioning is high-quality, ethically sourced, and delicious coffee, and it is strong because it differentiates me from my competitors and appeals to my target audience.”
● “My brand assets are my logo, name, slogan, website, social media, etc., and they are weak because they are outdated, inconsistent, and ineffective in supporting my brand identity, positioning, and strategy.”
Day4:DefineYourBrandGoalsandObjectives
Thefourthstepofbrandmarketingistodefineyourbrand goalsandobjectives.Theyarethespecificandmeasurable outcomesthatyouwanttoachievewithyourbrand marketingefforts.
Todefineyourbrandgoalsandobjectives,youneedtouse theSMARTframework,whichstandsfor:
●Specific:Yourgoalsandobjectivesshouldbeclearand precise,notvagueorgeneral.
●Measurable:Yourgoalsandobjectivesshouldbe quantifiableandtrackable,notsubjectiveorintangible.
●Achievable:Yourgoalsandobjectivesshouldberealistic andattainable,notimpossibleorunrealistic.
●Relevant:Yourgoalsandobjectivesshouldbealigned withyourbrandvision,mission,values,andpersonality,not irrelevantorcontradictory
●Time-bound:Yourgoalsandobjectivesshouldhavea deadlineoratimeframe,notindefiniteoropen-ended.
Youcanusethefollowingtemplatetohelpyou:
Mybrandgoalisto_____________by_____________.
Mybrandobjectivesareto_____________by _____________.
Forexample,asacoffeeshopowner,yourbrandgoaland objectivesmightbe:
“My brand goal is to increase my brand awareness, loyalty, and trust by 20% in the next 6 months.”
Mybrandobjectivesareto:
- Increase my website traffic by 50% by the end of the month.
- Increase my social media followers by 100% by the end of the quarter
- Increase my customer retention rate by 30% by the end of the year.
Day5:CreateYourBrandStrategy
Thefifthstepofbrandmarketingistocreateyourbrand strategy Yourbrandstrategyistheplanofactionthat outlineshowyouwillachieveyourbrandgoalsand objectivesusingtheresourcesandtoolsavailabletoyou.
Tocreateyourbrandstrategy,youneedtoconsiderthe followingelements:
Yourbrandmessage:Yourbrandmessageisthecoreidea thatyouwanttocommunicatetoyourtargetaudience, usingyourbrandidentity,positioning,andassets.
thatyouwanttocommunicatetoyourtargetaudience, usingyourbrandidentity,positioning,andassets.
Itanswersthequestion:Whatdoyouwantyour audiencetoknow,feel,anddoaboutyourbrand?
Yourbrandstory:Yourbrandstoryisthenarrative thatconnectsyourbrandmessagewithyourbrand valuesandpersonality.
Itanswersthequestion:Howdoyouwantyour audiencetorelatetoyourbrand?
Yourbrandchannels:Yourbrandchannelsarethe platformsandmediumsthatyouwillusetodeliver yourbrandmessageandstorytoyourtargetaudience.
Theyanswerthequestion: Where do you want your audience to see, hear, and interact with your brand?
Yourbrandtactics:Yourbrandtacticsarethe specificandcreativeactionsthatyouwilltaketo implementyourbrandstrategyusingyourbrand channels.
Theyanswerthequestion: How do you want your audience to engage with your brand?
Youcanusethefollowingtemplatetohelpyou:
Mybrandmessageis_____________.
Mybrandstoryis_____________.
Mybrandchannelsare_____________.
Mybrandtacticsare_____________.
Forexample,foracoffeeshop,yourbrandstrategy couldbe:
Mybrandmessageis: “We make the world a better place, one cup of coffee at a time.”
Mybrandstoryis: “We are a coffee shop that cares about the environment, the community, and the quality of our coffee. We source our coffee beans from ethical and sustainable farms, we roast them in-house, and we brew them with love. We also support local artists, musicians, and charities, and we create a cozy and friendly atmosphere for our customers.”
Mybrandchannelsare: “My website, my social media, my blog, my podcast, my newsletter, my loyalty program, my events, and my word-of-mouth.”
Mybrandtacticsare:
●Createavideoseriesthatshowcasesthestories behindourcoffeebeans,roastingprocess,andbrewing methods.
●Launchasocialmediacampaignthatencourages ourcustomerstosharetheircoffeemomentsusingthe hashtag#BetterWithCoffee.
●Writeablogpostthatfeaturesthelatesttrends,tips, andtricksinthecoffeeindustry,andinviteguest bloggersfromourpartnersandcollaborators.
●Startapodcastthatinterviewsourcustomers, employees,partners,andstakeholdersandsharestheir insights,experiences,andstoriesrelatedtocoffee.
●Sendanewsletterthatoffersexclusivedeals, discounts,andrewardstoourloyalcustomersandasks fortheirfeedbackandsuggestions.
●Createaloyaltyprogramthatrewardsourcustomers foreverypurchase,referral,andreviewandgives themaccesstospecialperksandbenefits.
●Hosteventsthatshowcaseourlocalartists, musicians,andcharitiesandcreateasenseof communityandbelongingamongourcustomers.
●Encourageword-of-mouthmarketingbyproviding excellentcustomerservice,qualityproducts,and memorableexperiences.
Day6-30:ExecuteYourBrandCampaigns
Thefinalstepofbrandmarketingistoexecuteyour brandcampaigns.Yourbrandcampaignsareaseries ofcoordinatedandintegratedactivitiesthatyouwill carryouttoimplementyourbrandstrategy.
Toexecuteyourbrandcampaigns,youneedtofollow thePDCAcycle,whichstandsfor:
●Plan:Planyourbrandcampaignsindetail, includingyourbudget,timeline,resources,roles,and responsibilities.
●Do:Doyourbrandcampaignsaccordingtoyour plan,andmonitoryourprogressandperformance.
●Check:Checkyourbrandcampaignresultsand outcomes,andmeasureyoursuccessandimpact.
●Act:Actonyourbrandcampaign’sfeedback andinsights,andimproveyourplanandactions.
Youcanusethefollowingtemplatetohelpyou:
Mybrandcampaignis_____________,anditis basedonmybrandtactic_____________.
Mybrandcampaignplanis_____________.
Mybrandcampaignexecutionis_____________.
Mybrandcampaignresultsare_____________.
Mybrandcampaignfeedbackis_____________.
Mybrandcampaignimprovementis _____________.
Forexample,foracoffeeshop,oneofyourbrand campaignscouldbe:
“My brand campaign is a video series that showcases the stories behind our coffee beans, our roasting process, and our brewing methods, and it is based on my brand tactic to create a video series.”
Youcanrepeatthisprocessforeachofyourbrand campaignsuntilyoucompletethe30-daybrand marketingstrategy
Inconclusion,the30-daybrandmarketingstrategyisa funandeffectivewaytotransformyourbrandfrommeh tomarvelinjustonemonth.Byfollowingthisstrategy, youwillbeabletoimproveyourbrandidentity, awareness,andreputationandattractmorecustomersand fans.Youwillalsobeabletolearnnewskillsandtools anddiscovernewopportunitiesandpossibilitiesforyour brand.
Wehopeyouenjoyedthisblog/articleandfoundit informativeandvaluable.Ifyoudid,pleaseshareitwith yourfriends,leaveacommentbelow,andletusknow whatyouthinkaboutthebrandmarketingstrategyand howyouplantoutilizeit.Wewouldlovetohearfrom you.
Thank you for reading, and good luck with your brand marketing journey!
A Strategic Leader Pioneering Marketing Solutions
Dr.AmyOsmondCookisarenownedleaderin
thefieldofmarketing,recognizedasthe FounderandCEOofStageMarketing.Withan impressivebackgroundasaneditorandwriter,she possessesawealthofexperiencespanningvariouswriting genres,rangingfromengagingblogstocompelling articlesandevenfull-lengthbooks.
Amy’seducationaljourneyhasbeenoneofrelentless pursuitandacademicexcellence.Sheholdsbotha Bachelor’sandMaster’sdegreeinEnglishandaPh.D.in communication.Overthepast15years,shehas intermittentlysharedherexpertisebyteachingwritingand communicationclassesatprestigiousinstitutionssuchas BYU,ASU,andtheUniversityofUtah.
Beyondheracademicpursuits,Amyhasbecomeatrusted ghostwriterfornumerousCEOswhoseektoestablish theirvoicesininfluentialpublicationslikeForbes, Entrepreneur,andTheWallStreetJournal.Additionally, shehascarvedherpathasacolumnist,regularly contributingtoesteemedpublicationssuchasTheOC Register,TheDailyHerald,DeseretNews,andCupid’s Pulse.Hercolumnsprovidevaluableadviceandthoughtprovokingcommentaryonvarioussubjects.
StageMarketingiswidelyrecognizedforbeingthemost business-friendlyagency.Recognizedforits comprehensiverangeofservices,StageMarketingworks withStartups,SMBs,andenterpriseorganizationsto developcustomizedmarketingplansacrossthecustomer 360journey.Overthepast14years,Stagehasdeveloped 15corecompetenciesin-houseindigital,experiential,and partnermarketing;salesenablement;andcustomer success.AsadistinguishedGooglePartnerandHubspot PlatinumPartner,thecompanyoffersanextensivesuiteof businessandmarketingsolutionstailoredtoclients’ uniqueneedsacrossvariousindustriesandsizes.
Thisnarrativehasbeenconstructedbasedonanin-depth conversationwithAmy,whereweexploredthemany facetsofherleadership.Bydelvingintoherremarkable journeyandthesuccessofStageMarketing,itbecomes
evidentthatAmy’sexceptionalleadershipskillshavebeen instrumentalinshapingthecompany’sgrowthand establishingitsprominenceintheindustry
AResilientJourneyofSuccess
Amy’seducationalandprofessionaljourneyisatestament toherresilienceanddeterminationinthefaceofpersonal andfinancialchallenges.Herstoryisoneofturning adversityintosuccess,anditallbeganin2002whenshe becamedivorcedattheyoungageof26,raisingtwoyoung childrenandburdenedbydebtasshepursuedhergraduate studies.
Despiteherobstacles,Amyperseveredandcontinuedher educationalpursuits.ShecompletedhermastersinEnglish, Rhetoric,andComposition,whereshediscoveredher passionforwriting.Littledidsheknowthatthisinterest andtalentwouldplayasignificantroleinherfuture endeavors.
Amy’slifesignificantlyturnedin2008whenhernew husband,Jeff,landedapromisingjobatLehmanBrothers. Theythoughttheirfinancialstruggleswereover,but unfortunately,thesubprimemortgagecrisisshatteredtheir hopes.Suddenly,theironce-stablefuturebecameuncertain.
Inthefaceofthisunexpectedsetback,Amytookthe initiativetohelpsupportherfamily.Sheembarkedonparttimewritingandeditingjobs,leveragingherskillsto contributetotheirfinancialstability.Itwasduringthis challengingperiodthatanopportunityforentrepreneurship presenteditself.
Driventoovercometheirfinancialstruggles,Jeffproposed achallengetoAmy Theyeachtook$5,000fromtheirtax returnanddecidedtoseewhocouldgeneratethemost significantreturnoninvestment.WhileJeffventuredinto realestate,Amyseizedtheopportunitytoestablishherown company,StageMarketing.
Foundedwithher$5,000investment,StageMarketing startedasasmallventurebutquicklygainedtraction.
Founder & CEO
Stage Marketing
DR. Amy Cook
“
It’s more important to hire the right person than it is to hire for the position you have open.
Amy’sentrepreneurialspiritand expertiseinwritingandmarketing propelledthecompanyforward.Over 14years,StageMarketinghas experiencedcontinuousgrowthand remainsathrivinganddynamic enterprisetoday
StageMarketing:AFull-funnel DigitalandExperientialGo-toMarketCompany
“The reason I started Stage Marketing is because my family needed it,” states Amy.Foundedin2009,Stage Marketingquicklyevolvedintoa comprehensivedigitalandexperiential go-to-marketcompany,exceeding Amy’sinitialexpectations.
Fromtheoutset,Amyapproached eachprojectandclientasanew opportunity,pouringherfulleffortinto helpingthemachievetheirgoals.This wholeheartedcommitmenttoher clientsdidn’tgounnoticed.Thevalue sheplacedontheirsuccessfostered strongpartnershipsandfriendships, layingthefoundationforlong-term growth.
AtStageMarketing,themissionis straightforward:toempower customerstosucceed.Understanding thatdifferentorganizationshave
distinctobjectives,thecompany adaptsitsstrategiesandservicesto meetindividualclientneeds. Whetherthefocusisondriving top-linerevenueorimproving overallprofitability,Stage Marketingisdedicatedto facilitatingitsclients’business goals.
Asthecompanygraduallygained momentum,additionalservices wereintroducedinresponseto clientrequests.Amychosea bootstrapapproach,allowingthe businesstogrowsteadilyand organically.Thisapproach prioritizedthesatisfactionof clientsandthefine-tuningof processes,ratherthansolely focusingonrapidnumerical growth.Thisdeliberateapproach ensuredthatStageMarketing maintaineditscommitmentto excellenceandsuperiorclient service.
Overtime,StageMarketing assembledaremarkableteamof top-notchmarketersand communicationspecialists.Amy vividlyrecallsthemixtureofthrill andtrepidationwhenherfirstparttimeemployeeexpressedthedesire tojointhecompanyonafull-time
basis.Sincethen,StageMarketinghas flourished,currentlyboastingadiverse teamofover50employeesoperating acrossvariousU.S.locations,aswell asthePhilippinesandSouthAmerica. Witnessingthisexpansionhasbeena realizationofAmy’sdreams,marking anincrediblejourneyofgrowthand achievement.
StageMarketing’sPioneering Approach
StageMarketingstandsapartinthe severelycompetitivemarketing industrywithadistinctiverangeof servicesandsolutionsthatredefinethe meaningofvalue.Itstandsoutfrom thecompetitionbyprovidingaunique valueproposition.
StageMarketing’sconsistent dedicationtoprovidingconsumerswith outstandingvalueisatthecoreofits productsandservices.Thebusiness takesexcellentsatisfactioninoffering unmatchedtop-notchservicesinterms offlexibility,accessibility,and openness.Itrecognizesthegenuine conceptofvalue,unlikeotheragencies, andensuresthateveryclientbenefitsto thefullest.
TheadaptabilityofStageMarketing’s servicesisoneoftheirdistinguishing qualities.Thebusinessquickly switchesbetweenseveralbenefitswith ablendedcoststructuretomeetthe changingdemandsofcustomers.The companyadjustsspeedilyandwithout effort,whetherforacompletewebsite redesignoraprojectincludingall aspectsofeventmanagement.
Anotheressentialfeaturethat distinguishesStageMarketingis affordability Thebusinessdelivers outstandingcost-effectivenessbecause itunderstandsthatemployeesareits competitors,nototheragencies.Forthe costofasingleinternalemployee,
clientsmaybenefitfromthe knowledgeandskillsofawhole marketingteam.Thismethod removeslong-termcontractsand relatedHRcomplicationswhile maximizingvalue.
StageMarketingiscommittedto beingbusiness-friendlyand demonstratesthisthroughits transparentbillingpractices.Every projectandhouristrackedprecisely, allowingclientstoseetheexactvalue theyreceivefortheirmoney This leveloftransparencyisuncommonin theindustry,butStageMarketing believesitisessential.
Despitethecriticismand contradictoryadvice,Amybelieved focusingoncustomerqualityand employeesatisfactionwouldgenerate excellentresults.Thesuccessof StageMarketingspeaksforitself.As otherfirmsstrivetoreplicatetheir concept,StageMarketingisadecade aheadofitscompetition.The company’sconstantfocusonoffering outstandingvaluekeepsitatthe forefrontofinnovationandcustomercentricity
IndustriesinFocus
Thehealthcare,technology,andreal estatesectorsareareaswhereStage Marketingexcels.Byblendingdigital andexperientialmarketing,itensures outstandingresults.Flexibility, adaptability,andtargetingthe relevantadsthroughthebest channelstotherightaudienceatthe righttimearetheirsecrettools.They knowthevalueofsmoothasset deliveryandusetheirstrategic alliancewithHubSpottostayontop. “When technology and marketing work together, the results can be outstanding,” assertsAmy.Withdeep expertiseinhealthcare,technology, andrealestate,StageMarketing
minimizesindustrychallenges. Theyareareliablepartnerin attaininglong-termsuccess duetotheircreative approaches,technological developments,andan everlastingdedicationtovalue.
Amy’sLeadershipRole
Asthefounder,Amyis responsiblefordetermining StageMarketing’sdirection whilesupportingheramazing staff.Sheenablesstaffto managedailytasks,focusing ondrivingbusinessgrowthand assistingclients.Amy’shighenergyleadershipfosters innovationandquality, ensuringStageMarketing producesoutstanding outcomes.Hercommitmentto creatingapositiveworkplace culturedistinguishesherasa prominentindustryleader.Her passionforsuccessandthe fulfillmentofbothcustomers andstaffdrivesStage Marketing’scontinued progress.
LifebeyondOffice
Beyondherprofessional endeavors,Amyindulgesin varioushobbiesandinterests, fosteringawell-balancedlife. Shefindspeaceand satisfactioninplayingthe violin,whichshelearnedto playasachildinaperforming family.Inheryoungerdays, sheevenperformedonstage withherfamilyinBranson, Missouri.
Asavidadventurers,Amyand herhusbandalsofeedtheir wanderlustthroughtravel. Exploringnewdestinations
andimmersingthemselvesindifferent culturesisarejuvenatingescapefromthe demandsofdailylife.
WiseWordsforGrowth
Amyembodiesresilience,vision,and dedication.Herprofessionaljourney showcasesthepowerofperseveranceand servesasaninspirationtoaspiring entrepreneurs.Shesharesheradvicethat willhelpentrepreneursgrowtheir companies. “When you recognize great talent and ability in someone, move heaven and earth to make them part of your team, even if you need to allow for additional flexibility to accomplish it.”flexibility to accomplish it.”
“Be true to yourself and your own style of leadership rather than necessarily trying to copy others.”
Ann Frank
Transforming the Tech Landscape with Passion and Purpose
Incorporateleadership,onlysomeindividualsata youngagepossessthewealthofexperienceand profoundexpertiseAnnFrankbrings.Hailingfrom Mumbai,India,Ann’sjourneyhasbeencharacterizedby anunwaveringcommitmenttoexcellenceandadeeprootedpassionforHistory Withadistinguisheddegreein HistoryandahighlyesteemedMarketingCertification fromtherenownedLondonBusinessSchool,Annhas honedherskillsandknowledgetobecomeaneminent figureinthebusinessoftechandcybersecurity.
Withovertwodecadesofprofessionalexperience,Annhas leftanindeliblemarkonthecorporatelandscape,making significantcontributionstoesteemedcompaniesstarting withBarclays,IBM,EmaarProperties,TerexCorporation, andCNHIndustrial.Herexceptionaltrajectory demonstratesanabilitytonavigatediverseindustrieswith finesseandstrategicinsight.
SinceassumingtheCEOroleatCYVOLimitedinApril 2022,Annhasshowcasedexceptionalleadershipqualities, propellingthecompanytounprecedentedsuccessfrom productdevelopmentrightto-GoToMarketstrategy.Her unwaveringdedicationtodrivinginnovationand cultivatingadynamicworkculturehaspositionedCYVO Limitedasatrailblazerinitsfield.
Beyondherremarkableprofessionalachievements,Ann Frankisknownforherunwaveringintegrity,exceptional interpersonalskills,andsteadfastcommitmenttopositively impactingsociety.Herleadershiphasinspiredand empoweredcountlessindividuals,notjustinherteambut alsothroughamentorshipprogramthatsheispartof, fosteringabeliefthatsuccessisattainablethroughhard work,perseverance,andapassionforcontinuouslearning.
EmpoweringSecurity:AnnFrank’sLeadership Journey
AstheCEOofCYVOLimited,AnnFrankshoulders multifacetedrolesandresponsibilitiesthatshapethe company’strajectoryandensuresitssustainedgrowthand success.Attheforefrontofherdutiesisformulatinglongtermbusinessplansandestablishingastrategicvisionthat propelstheorganizationforwardwhileprioritizingcurrent
profitabilityandgrowth.Annnavigatestheever-evolving digitallandscapethroughherastuteleadership,anticipating markettrendsandcapitalizingonemergingopportunities.
InlinewithCYVO’scommitmenttosocietalobligation,Ann firmlybelievesineducatingthepublicaboutcybersecurity, dataencryption,andprivacy.Byadoptinganeducative approachinallcommunicationavenues,sheensuresthat CYVOprovidesthemostsecuredigitalsolutionsonthe marketandempowersindividualsandorganizationswiththe knowledgeneededtosafeguardtheirdigitalassetseffectively
Beyondthestrategicaspectsofherrole,Annplaces significantemphasisonfosteringamotivatedanddriven organizationalculture.Recognizingtheimportanceofan inspiredworkforce,shededicatesherselftocreatingan environmentthatinspiresandempowersemployeesto performattheirbest.Througheffectivemanagementand leadershippractices,Annencouragescollaboration, innovation,andprofessionalgrowth,nurturingatalentedteam ofindividualsbasedacross3countrieswhodriveCYVO’s success.
Ann’sadaptabilityandproactiveengagementareparamount astheCEOofanindustrycharacterizedbyrapidchangeand evolvingtechnologies.SheensuresthatCYVOremainsatthe forefrontoftheindustrybyattractingandretainingtoptalent. Withanexceptionalteamofencryptionexperts,coders, designers,andindustryveteransworkingalongsideher,Ann leveragestheircollectiveexpertisetodelivercutting-edge solutionsthatsurpassindustrystandardscontinuously.
TomakeCYVOthepreferredbrandintheindustry,Ann diligentlyoverseestheimplementationofgo-to-market strategiesandspearheadsproductlaunches.Sheensuresthat CYVOremainsaheadofthecurve,offeringinnovative solutionsthataddresstheever-growingdigitalsecurityand privacychallenges.
EmbracingtheRiseofYoungTechLeaders
Inrecentyears,thetechnologyindustryhaswitnessedthe emergenceofyoungleaders.Nowadays,beingyoungisno longerconsideredadisadvantage,unlikehowitwasduring
Ann’stimewhenshestartedattheage of17.Infact,itisnowseenasanasset astheworldembracesthefresh perspectivesandboldideasthatyoung techinnovatorsanddisruptersbringto thetable.AnnFrankisoneofthefew youngCEOsintechwhohasthegolden mixofhavingyouthonhersideand overtwodecadesofhands-on experience.
Annbelievesthatthetechindustry’s transformativepotentialliesinthe handsoftheyouth.Sheisconfidentthat youngleaderswillshapethefutureof techwiththeirboundlesscreativity, courage,andinnateabilitytoharness emergingnew-worldtechnologiesand brazendigitalinnovation.AsAnnenters her40ssoon,sherepresentsanew generationofleaderswhoconfidently challengethestatusquo,generatenew ideas,andencourageotherstoembrace theirpotentialandexploretheendless possibilitiesofthefuture.
PioneeringCybersecuritySolutions foraDigitallyThreatenedWorld
CYVOLimited,officiallyregisteredin 2021,hasquicklyestablisheditselfasa trailblazerincybersecurityanddigital protection.However,thecompany’s journeybeganin2019whenits
dedicatedR&Dteams,spreadacross threecountries,embarkedonan ambitiousmissiontodevelopcuttingedgeproductsinresponsetothe escalatinggeopoliticalandcyberrisk landscape.Theurgentneedforrobust cybersecuritysystemsbecameapparent, compellingCYVOtocreateand implementsolutionsthatsafeguard individualsandcompaniesfrom operationaldisruptions,dataloss,theft, andcompromisewhileenhancingoverall security
AtthecoreoftheCYVOEcosystemlies anUltra-SecureOperatingSystem (OS)thatismeticulouslycuratedand designedtobeimpenetrable.ThisOS, integratedintoalaptop,incorporates variousadvancedsecurityfeatures.With fulldiskencryptionandaphysicalsolo keyloginwithacredentialchallenge accessstyle,CYVOensuresunparalleled protection.Moreover,theecosystem’s webbrowserblocksonline advertisementsandwebsitetrackersby default,protectingbrowserfingerprinting andfurtherbolsteringonlinesecurity
CYVOalsooffersaphoneoperating system(OS)encompassingSecureChat andWalletfeatures,enablingusersto tradetopcryptocurrenciessecurelywhile onthego.Implementingmulti-tiered
quantumencryption,LUKS, AES256,andpatternsniffing protection,combinedwiththeTOR networktomaskIPaddresses, CYVOensurescomprehensiveuser protection.
Lookingtowardthefuture,CYVO hasambitiousplanstoreleasea UtilityTokenbytheendof2023. Thistokenwillbelistedonvarious exchanges,providinguserswith opportunitiesforstaking,earning, andutilizingtokenswithinthe ecosystem.Thecompanyenvisions ablockchain-enabledfuturewith additionaladd-onservicescurrently inthefeasibilitystudystage.These serviceswillcomplementthe existingecosystem,enhancingthe rangeofproductsandservices alreadyreleased.
CYVO’smarket-leadingproducts areundergoingthefinalstagesof externalauditsandcertifications, demonstratingthecompany’s commitmenttomaintainingthe highestsecuritystandards.With technologytwoyearsaheadof anythingelsereleasedinthemarket, CYVOstandsoutasaninnovator andleader.
RevolutionizingCybersecurity withAI,ExtendedReality,and Blockchain
Annenvisionsthreetechworld trends:AI,ExtendedReality,and Blockchain.AI’snaturallanguage processingandmachinelearning advancementswillincreaseits prevalence.Annplanstoleverage AItoenhancecybersecurity measures,usingintelligentsystems forreal-timethreatdetection. ExtendedReality(XR), encompassingVR,AR,andMR, findsapplicationsingaming, medicine,andretail.
AnnaimstoharnessXRtodevelop innovativecybersecuritytrainingand simulationsolutions.Blockchain’s decentralizedandsecurenature extendsbeyondfinance.Annseesits potentialincreatingtamper-proof systems,eliminatingtheneedfor trustedthirdparties.CYVOwill utilizetheblockchaintoensuresecure platformsanddataprivacy With cybercrimebecomingpervasive,Ann recognizestheurgencyforpractical solutions.CYVO’spost-quantum encryptedproductsaddressthis challenge.
BycapitalizingonAI,XR,and blockchain,CYVOstrivestocounter evolvingcyberthreats.Throughthese trends,CYVOempowersindividuals andorganizationstonavigatethe digitallandscapeconfidently.Ann’s visionaryapproachintegratesthese trendsseamlesslyintoCYVO’s offerings,revolutionizing cybersecuritywithstate-of-the-art solutions.
AchievingWork-LifeBalance: HarnessingSupportand EmbracingLife’sAdventures
Maintainingawork-lifebalance amidsttheever-evolvingtech industry’sdemandsisachallengeAnn Frankeffectivelymanages.While buildingandtacklingnewchallenges canbeexhilarating,Annbelievesthat achievingwork-lifebalanceis immenselyachievable,thankstothe supportofherunderstandingfamily
Annattributesasignificantpartofher successandgrowthtoherparentsand husband,whosupportherstrongly. Recognizingtheimportanceof familialsupport,especiallyina dynamicWEB3/WEB4leadership environment,Annvaluesthe understandingandencouragementshe receivesfromherlovedones.
Apartfromherprofessional commitments,Annhasadeeppassion fortraveling.Sheseestravelasan opportunityforpersonalgrowth,asit impartssubtlelifelessonsand enrichesone’soutlookandthought process.Onegainsnewperspectives, ideas,andinspirationbyexploring differentculturesandmeetingpeople fromdiversebackgrounds.These experiencescontributetoleadership effectiveness,fosteringhumility, awareness,andcomfortwiththe unknown.
Annbelievesthatinfluentialleaders inspirethosearoundthemtostrivefor greatness.Byembracingthelessons learnedthroughtravel,Annfostersan environmentthatencouragespersonal andprofessionalgrowth,bothfor herselfandherteam.Thisapproach allowshertobalanceworkand personallife,leadingtoafulfilling andenrichedexistence.
KeyPrinciplesforAspiringTech Leaders
Drawingfromherexperienceinthe techindustry,Annoffersvaluable advicetoaspiringtechleaders lookingtomakeameaningfulimpact. Firstly,sheemphasizesthe importanceofself-confidence.Ann says, “Self-confidence stems from understanding one’s strengths, weaknesses, and core values.” By recognizingtheseaspects,aspiring leaderscanoperateauthentically,bet ontheirhardworkanddemonstrate resilienceinthefaceofchallenges. Thisself-beliefbecomesthe foundationforachievingtheirgoals andmakingalastingimpact.
Secondly,Annunderscoresthe significanceofmentorship.She encouragesaspiringleadersto activelyseekoutmentorswhocan provideguidanceandbroadentheir
perspectives.Thoughevenbasedin differentpartsoftheworld,mentorscan offerinvaluableinsightsandhelp individualsbelieveintheirpotential.By learningfromtheirmentors’experiences andbenefitingfromtheirsupport, aspiringleaderscannavigatethe industry’scomplexitiesmoreeffectively
Lastly,Annhighlightstheimportanceof humility.Inanever-evolvingtech landscape,disruptivetimescallfor transformationalleaderswhocan continuouslylearnandadapt.Ann emphasizesthatnooneknows everythingallthetime.Embracing humilityenablesleaderstocollaborate betterwiththeirteams,inspirerespect, buildtrust,andfosterhonest communication.Byrecognizingthat everyoneatthetablesharesacommon goal,aspiringleaderscanbringoutthe bestinthemselvesandtheirteams, drivingcollectivesuccess.
Disruptive times in our industry calls for transformational leaders that are able to learn and adapt from the teams and situations around them continuously “
Gitta Toussi
Leading the Charge for Gender Equality in Business
Withtheadventoftechnologyandsocialmedia, womennowhaveaplatformtoraiseawareness aboutworkplacechallengesandadvocatefor bettercareeropportunities.The“metoo”movement,in particular,hassignificantlyempoweredwomentoaddress issuessuchasunequalpayandlimitedaccesstohigher positions,whichmentraditionallydominated.Thisshiftin mindsetislongoverdue.Historically,womenhavebeen underrepresentedinleadershippositionsandcontinue earninglessthanmenforthesamework.Butthanksto technology,womencanfinallybreakthroughthebarriers thathaveheldthemback.
GittaToussi,theFounderandCEOof1WorldIn Freedom,LLC,isanempoweringwomanbusinessleader whohassignificantlyimpactedthisrealm.Gittaestablished hercompanyasaSolopreneurin2005,offeringherexpertise toorganizationsthatvalueherservices.Byoperatingasan independententity,shecreatesanenvironmentwhere employeescantrulyunderstandherwithoutconcernsabout competitionfortheirpositionsorcareeradvancement.
Throughouthercareer,Gittahasearnedasolidreputationas areliableandtrustworthybusinessprofessional.Whether workingasanemployeeorcontractorforvariousfirms,she hasgained27yearsofimpressiveexperience.Recently,she decidedtostepforwardandofferherexceptionalskillsasan independentprogram/divisional/enterprise-levelagilecoach serviceprovider
Gitta’sPathtoIndependentSuccess
Gitta’seducationalandprofessionaljourneybeganwithher graduationfromtheUniversityofMaryland,whereshe obtainedaBachelor’sinComputerScience.Duringthat
time,heronlyaspirationwastobecomeaBusinessAnalyst, arolethatgreatlyinterestedher.Shesecuredherfirstjob withaTelecommunicationscompany,startingasatester
However,Gitta’sinitialannualreviewwaspoorduetoa misunderstanding.Duetoherlimitedworkexperience,she believedsherequiredclearanddetailedinstructionsfor everytask,justlikeinoldmovieswhereworkishandedto youandyouwaitforthenextassignment.Hermanager addressedthismisconceptionandexplained, “Gitta, we noticed as long as someone comes to you and tasks you with work, you get it done right away and perfect. But as soon as you are left on your own, nothing is happening.”
Gitta’smindsetshiftedafterthisrevelation.Sherealizedshe didn’thavetowaitforpermissionordirectiontocontribute tothecompany’sobjectives.Withthisnewfound understanding,herworkhabitstransformed,andher managersnoticedhergrowth,describingheras“risinglike ahelicopter.”Sheappreciatesthesupportandmentorship shereceivedfromhermanagerduringthisperiod.
AsignificantturningpointinGitta’scareercamewhenthe companyfacedachallengingcriticalmilestone,leadingto unmotivatedcoworkers.Takingcharge,Gittaproactively approachedindividualsfromdifferentdepartments,seeking tolearnabouttheirroles.Sheaimedtogiveherbestand contributetothecompany’ssuccess.Throughthisinitiative, shegainedfirsthandknowledgeofthecompany’sbusiness processesandsoftwaredevelopmentlifecycle(SDLC). Gitta’sdedicationandwillingnesstogoaboveandbeyond earnedhertherespectofherco-workers.Thisexperience demonstratedthatwhatseemedimpossiblewas,infact,an opportunityforsuccess.Asaresult,hercareertookoff,and shereceivedseveralpromotionstorecognizeherhardwork.
Gitta’sfearlessnessintryingnew thingsledhertopursuehands-on experienceinvariousITroles.These rolesincludecoder,database administrator(DBA),qualitycontrol (QC),systemsanalyst(SA),business analyst(BA),businessrelationship manager(BRM),and project/program/portfoliomanager.Her curiosityextendedbeyondrolesto encompassindustriesandcompany sizes.Sheactivelypursued opportunitiesintheautomotive industry,pharmaceuticals,healthcare, finance,banking,education, telecommunications,andthesecurity sector.Thisallowedhertogain experienceinremotework,particularly withininternationalcompanies.
Finally,in2005,Gittafeltherwork experiencehadbecomewell-rounded. Drawingonherdiverseexperiences, sheleapedindependenceby establishingherowncompany,1 WorldInFreedom,LLC.Thisstep markedasignificantmilestoneinher entrepreneurialjourney
ASolopreneur’sMissiontoInspire BrillianceintheWorkplace
1WorldInFreedom,LLC’sprimary focusistoprovideservicesto organizationsthatvalueGitta’s uniquesetofskills.Byoperating independently,thecompanyensures employeescanbetterunderstand Gitta’sexpertisewithoutconcerns aboutcompetitionorpersonalcareer advancement.
Themissionof1WorldInFreedom, LLCistounleashleadership brilliance,fosterathrivingcompany culture,andmaximizethegrowth potentialoftalent.Thecompany’s visionistoencouragecreativityand bringoutthebestinleaders.They aimtocultivateanenvironment wherethevalueofindividualgrowth isharnessedandcelebrated.
Themissionstatementand philosophyof1WorldInFreedom emphasizetheimportanceof embracinggenuineness,focusingon personalgrowth,respectingthe uniquecontributionsofeach individual,andchanneling confidenceandpositivecontentina purposefuldirection.Thecompany advocatesforwin-winsolutionsthat benefitbothindividualsandthe world.Theypromotemeaningfuland enrichinglearningexperiencesthat leadtopositiveandhumane outcomes.
1WorldInFreedom,LLCaimsto createaworldwhereallsevenbillion peopleuniteinthisinitiative,bothin theirpersonallivesandbusinesses. Theyencourageshapingandforming theworldthroughpositiveactions andconsideratebehaviorforthe presentandfuturegenerations.By embodyingtheseprinciples,the companystrivestomakealasting andpositiveimpactonsociety
EmpoweringDiverseIndustries towardsSocietalProgress
Gittaprimarilytargetscompaniesfrom diverseindustries.However,sheis selectiveinchoosingclientswhose missionstatementsalignwithher valuesandcontributetosocietal improvement.Whileeachcompany believesitsprocessesandchallenges areunique,Gittahasobservedcommon painpointsthatcutacrossdifferent sectors.Theseincludeemployee satisfactionandhappiness,customer retention,ensuringqualityandtimely delivery,effectivecostmanagement, andtheneedforanenvironment conducivetoinnovation.Although everyindustryhasunique characteristics,manycompaniesface similarchallengeswhenstrivingfor progressandexpansion.
LeadingwithClarity
Throughouthercareer,Gitta’srolesand responsibilitieshaveevolved,andshe foundherselfdrawntotheAgile methodologyandtheservantleadership approach,whichalignswellwithher personality.Embracingtheagile coachingrole,shehasinvested significanteffortinobtainingnumerous leadershipandagilecertifications.
OneofGitta’snotablestrengthsstems fromherdiversehands-onexperiences invariousorganizationalroles.This backgroundhashonedherabilityto communicateeffectivelyandclearly withindividualsatalllevelsofa company’sorganizationalstructure. Gittacanbridgecommunicationgaps byengagingwithC-levelexecutivesor thetalentedindividualsresponsiblefor deliveringcommitments.Hertalentin facilitatingdialoguebetween coworkersandleadersacrossdifferent divisionshasproveninstrumentalin keepingthemfocusedonthe company’svisionandmission.
EstablishingPsychologicalSafety
Gittabelievesestablishingshared valuesisthebestwaytobuildagreat team.Recognizingtheimportanceof understandingandtreatingpeoplewith respectandempathy,sheemphasizes thevalueofteamworkandhavinga commongoal.Gittabelievesthat constantlyinstructingindividualson whattodoisnotconducivetobuilding astrongteam.Instead,sheencourages openconversationsandinvitesteam memberstocontributetheirideasand perspectives.Whethersomeoneis introvertedorextroverted,Gitta recognizestheimportanceofgiving everyoneachancetovoicetheir opinions.Thisinvolvesestablishinga senseofpsychologicalsafety,which enablesteammemberstosharetheir ideasandperspectiveswithoutfearof judgment.
CompetingonEqualGrounds
Gittaacknowledgestheexistenceof statisticallydifferentpayratesbetween maleandfemaletalent,andshe approachesthisissuecalmlywhile seekingopportunitiestoaddressit diplomatically.Sheadvocatesfor individuals,irrespectiveofgender,to beawareofthesalariesofothersin similarpositions.Understandingone’s self-worthenablesonetoconfidently negotiateforfaircompensationwhen appropriate.
InGitta’sperspective,competitiveness isnotinherentlygender-basedor focusedonoppositegenders.Bothmen andwomencanbecompetitivewithin theirrespectivegroups.Thosewho prioritizecompetitionandsubscribeto the“survivalofthefittest”mindset mayprioritizetheactofcompetition overgender.Insuchcases,competition maytakeprecedenceovertraditional genderdynamics,challengingthe “ladiesfirst”notionintheworkforce.
Gittastressestheimportanceof beingreadytobetreatedtheway mentreateachotherin competitivesettingswhen competingwiththem.
Gittarecognizestheneedfor adjustmentsinsocietalperceptions ofgenderrolesand responsibilities.Sheacknowledges thatchangingtheseperspectivesis challenging,asglobalconsensus onsuchtopicsisrare.Gitta expectsprogressinthisareabut admitsthatitmayfluctuateas societyevolves.
NavigatingthroughChange
Gittalovestheversatilityofher profession,asitallowsherto applyherskillstovarious industriesandengagewith individualsatalllevelswithinan organization.Thisenablesherto unitediverseteamstowardsa commonobjectivewhile empoweringeachindividualto reachtheirfullpotential.She appreciatesthecontinuous learningopportunitiesthatcome withherwork,broadeningher knowledgeanddivingdeeperinto specificareas.Gittafindsit excitingtofacenewchallenges andexploreunchartedterritories.
However,oneaspectshedislikes abouttheindustryisthetendency ofhiringmanagerstorevertto traditionalcriteriaduring economicuncertainty.Thisshiftin mindsetcanmakethemless receptivetoinnovativeapproaches andlessopentoembracingnew ideas.Gittahasobservedthat whentheeconomyisshaky,there canbeareluctancetodeviatefrom establishednorms,hindering progressandlimitingopportunities forinnovativesolutions.
“The first person who needs to respect and stand the ground for you is you. Everyone else around you who may volunteer to support you is a bonus.”
AdviceforWomen
Asasuccessfulleader,Gittahasvaluable adviceforaspiringwomenleaders.She encouragesthemtopursuecareersthat alignwiththeirpassionsandhavea positiveimpactonothers.Gittabelieves thatashumanbeings,individualsoften havemultiplepassions,anditis importanttoexploreanddiscoverthem.
However,Gittacautionsagainstthe counterproductivenatureofwomen’s empowermentwhenitinvolves perceivingotherwomenasrivalsor competitors.Sheemphasizesthatwomen shouldonlyfeeltheneedtobe competitivewithoneanotherifan agreed-uponfriendlycompetition motivatesanddrivesbothindividuals forward.Gittapromotessupportingand upliftingoneanother,creatingamore conduciveenvironmentforgrowthand successamongwomenleaders.
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DISTINGUISHED AMERICAN LEADERS DISRUPTING TECHNOLOGY WITH AN UNPARALLELED APPROACH.