THE 10 EMPOWERING BUSINESS WOMEN LEADERS OF 2023

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Michelle Zhang

EDITOR’S LETTER

Shattering Ceilings, Leading Tomorrow's Vision

Thelandscapeofempoweringwomeninbusinessleadershipin2023presentsacomplex picture.Ononehand,there'sbeenaslightriseinwomenassumingseniorleadershiprolesand anincreasedawarenessofgenderdiversity'simportance.However,challengespersist.Womenstillencounter workplacediscrimination,andunderrepresentationindecision-makingpositions,andthegenderpaygap remains.

Addressingthesechallengesrequiresmultifacetedefforts.Businessesmustfosterinclusivity,combating discriminationwhileofferingpathwaysforgrowthandwork-lifebalance.Moreover,increasingfemale representationinleadershipdemandsmentorship,sponsorship,andreshapingperceptionsthrougheducation. Byproactivelyaddressingtheseissues,wecanstriveforamoreequitableandsupportiveenvironmentfor womeninbusinessleadershipin2023andbeyond.

Amidpersistentchallengesandgradualprogress,weproudlyintroduceourlatestmagazine:"THE10 EMPOWERINGBUSINESSWOMENLEADERSOF2023."Thisissuespotlightstenremarkablewomen shapingcorporatelandscapeswiththeirdeterminationandremarkableachievements.Theirinspiringstories championinclusivity,shatterbarriers,andleavealastingimpact,resonatingacrossindustriesandgenerations, promisingafuturewhereempoweredwomenleadersthrive.

Gracefullyadorningthecover,weshowcaseMichelleZhang,thepioneeringCEOandFounderofMUSE A scionofentrepreneuriallegacy,Michelle'sjourneyunfoldswithtenacityandinnovation.Emergingfroma backgroundsteepedinbusinessacumen,shetraversedinvestmentbankingandglobalventures,catalyzing significanttransformations,frommultimillionRMBprojectstorevolutionizingbeautybrands.Michelle's leadershipepitomizestheconvergenceoftraditionandmodernity,forgingatrailthatresonateswithGeneration Zandleavesanenduringimprintontheglobalbusinesslandscape.

Withinthepagesofthisedition,wealsofeaturetheinspiringjourneysofGittaToussi,ZarminaJafar,Reem Ikram,andSharolWilson.Theseexceptionalleadersstandasbeaconsofinnovationanddetermination, reshapingtheirrespectivelandscapeswithdistinctivevisions.

Happy reading!

Tejas Tahmankar
Project EditoR

TEJAS

ASHWINI

Michelle Zhang

Michelle Zhang

Thistimeweshinethelighton

thestoryofawoman technopreneur,Michelle Zhang(CEOandFounderof MUSE),aChina-bornAustralian entrepreneur.Michelleisatrue technophilewhohasusedcutting-edge technologiessuchasartificial intelligence(AI),bigdata,virtual reality(VR),andblockchainto transformonlineshoppingintoasocial experiencethathastakentheindustry bystorm.WhatsetsMichelleapartis herunwaveringpassionfortechnology andherdedicationtousingittosolve theworld’spainpoints.

COVER STORY

“If you wanna change the world, what you need is passion and technology,” assertsMichelle.Shefirmlybelieves thattochangetheworld,youneedto havefireinyourbellyandtheright toolsatyourdisposal.Sheisaforceto bereckonedwith,acorporate individualwhoisresults-drivenand possessestheexpertisetodelivertech solutionsthatareperfectlyaligned withorganizationalneeds.

Ourtete-a-tetewithMichellerevealed afearlesswomanleaderwhoisagile andhasarareabilitytoconceptualize anddeliverinnovativesolutions.Her trackrecorddemonstratesherabilityto driveinnovationandprogress.Sheis alsocreditedwithestablishing significantdiversityandinclusivity, whichhavetransformedorganizational practicesandcreatednewopportunities forwomenandotherunderrepresented groupstopursuecareersintechnology

FromInvestmentBankingtoGlobal Entrepreneurship

Michelle’sstoryisoneof determination,innovation,and boundlessambition.Bornintoafamily ofbusinesspeopleinChina,she inheritedherfamily’sentrepreneurial spiritandwentontoachieve remarkablesuccessintheworldof business.AfterobtainingherMaster’s degreeinAustraliainhertwenties,she beganhercareerininvestment banking.Overthenext16years,she gainedextensiveexperienceassisting companieswithmergersand acquisitions,aswellascapitalstructure management,acrossavarietyof

“Giving luxury a new life.”

industries,includingtechnology, energy,fashion,andmanufacturing.

Michelle’sexpertiseandleadership skillsledhertoplaykeyrolesin severalcommercialcooperation projects,includingasignificantproject worthover1.5billionRMBforan SPMparkintheShanghaiFreeTrade Zone.Herinvestmentintheenergy industryinSpainin2013wasalsoa majormilestoneinhercareer,asthe clientfirmwasawardedoneofthe world’smostinnovativeclean-tech companies.

MichellejoinedDONGTIANHolding in2017,whichwasthefirstbeauty businesstobelistedonChina’sstock market,andserveditglobally.Sheled thecompany’stransformationfroma traditionalbusinesstoaglobalbrand, cateringtoGenerationZbyoperating incosmeticproductsandclinicswith highmargins.Herentrepreneurialspirit andinnovativeideaspropelledherto theforefrontoftheglobalbusiness world.

MUSE:ARevolutionaryPlatform forHigh-ValueCollectibles

Michellerecognizedtheneedfor innovationandprogressintheworldof high-valuecollectibles.Shesetoutto createarevolutionaryplatformthat wouldbringsecurity,trust,and sustainabilitytothismarket.Thus, MUSETechnologyPtyLimitedand MUSE&PartnersPtyLtdwereborn in2021,duringtheCOVID-19 pandemic.WithMichelleatthehelm, MUSETechnologyissetto revolutionizethecollectiblesmarket andprovidecollectorswithaplatform thattrulyreflectstheirpassionand expertise.

MUSETechnologyisagamechanging,AI-powereddataanalytics decentralizedappthatspecializesin

collectibles.Thisuniqueplatformleveragesthelatest advancementsinAI,data,andblockchaintechnologyto providecollectorswithastreamlinedandsecurewaytobuy andsellhigh-valueitems.

TheuniquefeatureofMUSETechnologyisitsaccurateand up-to-datevaluationofcollectibles.Thispowerfultool providesuserswiththeknowledgetheyneedtomake informeddecisionsaboutbuyingandselling.By incorporatingblockchaintechnologyintotheapp,MUSE ensuresthatalltransactionsaresafe,secure,andgenuine. Thismeansbuyersandsellerscantransactwithconfidence, knowingthattheirinformationisprotectedandtheir collectiblesareauthentic.Italsoaddstransparencytothe marketandcanhelppreventfraudorpricemanipulation.

Inaddition,MUSEismorethanjustamarketplace.Itisa communitythatconnectslike-mindedindividualswho sharealoveforhigh-valueitemsandcollectibles.Itfosters acommunityofcollectors,enthusiasts,experts,and influencers.Itisaplatformforanyonewhoispassionate abouttheseitemsandthestoriesbehindthem.MUSE providesaone-of-a-kindmethodofmintingNFTs,allowing userstopreservethelegacyoftheirvaluableitemsand collectibles.

FosteringLuxuryEcosystem

“We are giving luxury a new life” isnotjustasloganat MUSE;itisamission.Itscommunityisdedicatedto makingadifferenceintheworldofluxurybypromoting sustainablepractices.MUSE’steamnotonlypromotesthe resaleandreuseofhigh-valueslowfashionitemsbutalso thecirculareconomy Theteam’scommitmenttopromoting acirculareconomyandethicalconsumptionisboth financiallyandsociallyresponsible.Throughitsplatform,it enablesindividualstorepurposeluxuryitemsthatwould otherwisegotowaste.

MUSEisalsoleadingthewayinsustainablepracticesby implementingeco-friendlyoperationsandreducingits carbonfootprint.Itscommunityofcollectorsand enthusiastswhocareaboutsustainabilityandethical consumptionshareitsvalues,helpingtomakeadifference inthefashionworld.

CommitmenttoSustainabilityandInnovation

MUSEhasaculturethatissteepedinvaluesthatareas elegantandsophisticatedastheplatformitself.Theircore valuesofreliability,integrity,innovation,collaboration,

transparency,accountability,and sustainabilityarethedrivingforce behindeverythingtheydo.Theyclaim thatthereisnogreaterluxurythan sustainability.

Technologyisanothercorevalueat MUSE.Accordingtothem,success dependsonknowingwhereyouhave beenandwhereyouaregoing.They don'tsettlefortheordinarybecausethey thinkthatbeingextraordinaryistheonly waytostandout.MUSEalsorealizes thatthereisnofinishlineandis dedicatedtoconstantlypushingforward andimproving.

MUSE’scultureandpersonalityreflect theircommitmenttopeople’svalues. Theyprioritizeexceedingclient expectationsbydeliveringhigh-quality worktailoredtotheiruniqueneeds.They valuebuildinglong-termrelationships withclientsandworkcloselywiththem tounderstandtheirpreferencesand developcustomizedsolutionsthatmeet theirspecificrequirements.

RisingAboveAdversity

Michelle,amotherandsuccessful leader,hasbeenthroughthewringeron herjourneytosuccess.Sheknowsthat theroadtothetopisarockyone, especiallyforwomeninaman’sworld. However,shehassoldieredon, overcomingeveryobstaclethathascome herway

Michellegotmarriedrightafterher graduationceremony,andherfirstchild wasborninthesameyear.Herhusband leftherwhentheirsecondchildwasonly fouryearsold,leavingMichelletoraise herchildrenonherown.Thosewere difficulttimes,filledwithpainand suffering.However,sheknewwhoshe wasandchosetobeherself,andthis decisionhelpedherbecomethestrong andresilientleadersheistoday.

“I appreciate the difficulties I had in my life and how I get stronger. Now I am enjoying solving problems. Problems are no longer problems to me, they are experiences,” Michelle adds.

LeadingwithVisionandInspiringa TeamatMUSE

AsthefounderandCEOofMUSE, Michellehasawiderangeofrolesand responsibilitiesthatcontributetothe successofthestart-up.Herprimary dutiesinvolvedevelopingMUSE’s vision,culture,andstrategy,setting goalsandobjectives,andoutliningthe directionofthecompany.Shealsouses herlifeexperiencestoinspireand motivateherteam,contractors,clients, andcollaborators.

Inadditiontohervisionaryrole, Michelletakescareoftheday-to-day operations,financialmanagement, stakeholdermanagement,andbusiness development.Michellerealizesthe valueofreputationforanybrand, regardlessofindustry.Asaresult,she putsgreatemphasisonmaintaining MUSE'spositivereputation,believing thatitiscrucialtothecompany’s success.

CombatingGenderDiscrimination intheWorkplace

Inthetechindustry,promoting diversityandinclusivityiscrucial,and Michelleistakingstepstomakea positiveimpact.Shebelievesthatthe issueofgenderdisparityinthetech industryisacomplexonethatrequires attentionandefforttoaddress.Asa womanleader,shealsounderstandsthe struggleofbalancingprofessional responsibilitieswithpersonaland

familyobligations,whichcanleadto burnoutandsetbacks. Sheovercame theseobstacles,nevertheless,by developingconfidence,relationships, andnetworking.Sheencouragesand supportswomentopursuecareersin techtoensurediverseperspectivesare includedinthedevelopmentof technology.

WithMichelle’sleadership,MUSEis creatinganenvironmentwherewomen feelvaluedandincludedindecisionmakingprocesses.Sheiscommittedto promotingequalityandproviding supportandopportunities.Sheis fosteringaworkplaceculturethat valuesdiversityandinclusion,offers equalopportunitiesandsupport,and encouragesrespectandopen communication.Michelleopinesthat bydoingso,shecanhelpprevent genderdiscriminationinthe workplace.Furthermore,she understandsthesignificanceof providingflexibleworkarrangements, particularlyinapost-COVIDworld.

TechTrendstoWatch

AccordingtoMichelle,threemajor trendsareshapingthefutureof technology.Thesetrendsaresetto haveasignificantimpactonthe industry,itscustomers,andtheworld asawhole.Tobegin,artificial intelligence(AI)hasmadesignificant progressinrecentyearsandis expectedtobecomeevenmore prominentinthefuture.

Second,astheworldfacesserious environmentalchallenges, sustainability-focusedtechnologyis becomingincreasinglyimportant. Thereisagrowingdemandfor technologythatcanhelpaddressissues

suchasclimatechangeandresource depletion,suchassustainableenergy productionandconsumption,efficient transportation,andenvironmentally friendlymanufacturingandagriculture. Finally,theinternetofthings(IoT)is theinterconnectivityofvariousdevices andobjectsthroughtheinternet.IoTis increasinglybeingintegratedinto variousindustries,rangingfrom healthcareandretailtoagricultureand manufacturing,assmartdevices becomemoreprevalent.

“MUSE focuses on creating innovative products and services that align with these trends to meet the evolving needs of their customers,” Michellestates.

BalancingWorkandMotherhood

Beingamotheroftwo,Michelleis knownforheruniqueapproachto work.Shebelievesinsingle-tasking anddevotingherfullattentiontoa singletaskatatime.Thisapproachhas enabledhertoachieveexcellencein herworkwhilealsomaintaininga healthywork-lifebalance.

COVER STORY

Asabusyprofessional,Michellefinds itessentialtocreatespecifictimesfor workandpersonallifeandstickto them.Despiteherfrequenttravels,she nevermissesanyofherchildren’s schoolevents.ShesetsasideJanuary forafamilyskiholidayandswitches offherphonewhileenjoyingthesnow inZermattwithherchildren.

Asidefromworkandfamily,Michelle enjoysskiingandboxing.Shefinds skiingtobeagreatwaytoleave behindeverythingandenjoythebeauty ofnature. “At the end of the day, life is a journey,” Michellenotes.

There is no greater luxury than sustainability.

Gitta Toussi

Leading the Charge for Gender Equality in Business

Withtheadventoftechnologyandsocialmedia, womennowhaveaplatformtoraiseawareness aboutworkplacechallengesandadvocatefor bettercareeropportunities.The“metoo”movement,in particular,hassignificantlyempoweredwomentoaddress issuessuchasunequalpayandlimitedaccesstohigher positions,whichmentraditionallydominated.Thisshiftin mindsetislongoverdue.Historically,womenhavebeen underrepresentedinleadershippositionsandcontinue earninglessthanmenforthesamework.Butthanksto technology,womencanfinallybreakthroughthebarriers thathaveheldthemback.

GittaToussi,theFounderandCEOof1WorldIn Freedom,LLC,isanempoweringwomanbusinessleader whohassignificantlyimpactedthisrealm.Gittaestablished hercompanyasaSolopreneurin2005,offeringherexpertise toorganizationsthatvalueherservices.Byoperatingasan independententity,shecreatesanenvironmentwhere employeescantrulyunderstandherwithoutconcernsabout competitionfortheirpositionsorcareeradvancement.

Throughouthercareer,Gittahasearnedasolidreputationas areliableandtrustworthybusinessprofessional.Whether workingasanemployeeorcontractorforvariousfirms,she hasgained27yearsofimpressiveexperience.Recently,she decidedtostepforwardandofferherexceptionalskillsasan independentprogram/divisional/enterprise-levelagilecoach serviceprovider

Gitta’sPathtoIndependentSuccess

Gitta’seducationalandprofessionaljourneybeganwithher graduationfromtheUniversityofMaryland,whereshe obtainedaBachelor’sinComputerScience.Duringthat

time,heronlyaspirationwastobecomeaBusinessAnalyst, arolethatgreatlyinterestedher.Shesecuredherfirstjob withaTelecommunicationscompany,startingasatester

However,Gitta’sinitialannualreviewwaspoorduetoa misunderstanding.Duetoherlimitedworkexperience,she believedsherequiredclearanddetailedinstructionsfor everytask,justlikeinoldmovieswhereworkishandedto youandyouwaitforthenextassignment.Hermanager addressedthismisconceptionandexplained, “Gitta, we noticed as long as someone comes to you and tasks you with work, you get it done right away and perfect. But as soon as you are left on your own, nothing is happening.”

Gitta’smindsetshiftedafterthisrevelation.Sherealizedshe didn’thavetowaitforpermissionordirectiontocontribute tothecompany’sobjectives.Withthisnewfound understanding,herworkhabitstransformed,andher managersnoticedhergrowth,describingheras“risinglike ahelicopter.”Sheappreciatesthesupportandmentorship shereceivedfromhermanagerduringthisperiod.

AsignificantturningpointinGitta’scareercamewhenthe companyfacedachallengingcriticalmilestone,leadingto unmotivatedcoworkers.Takingcharge,Gittaproactively approachedindividualsfromdifferentdepartments,seeking tolearnabouttheirroles.Sheaimedtogiveherbestand contributetothecompany’ssuccess.Throughthisinitiative, shegainedfirsthandknowledgeofthecompany’sbusiness processesandsoftwaredevelopmentlifecycle(SDLC). Gitta’sdedicationandwillingnesstogoaboveandbeyond earnedhertherespectofherco-workers.Thisexperience demonstratedthatwhatseemedimpossiblewas,infact,an opportunityforsuccess.Asaresult,hercareertookoff,and shereceivedseveralpromotionstorecognizeherhardwork.

Gitta’sfearlessnessintryingnew thingsledhertopursuehands-on experienceinvariousITroles.These rolesincludecoder,database administrator(DBA),qualitycontrol (QC),systemsanalyst(SA),business analyst(BA),businessrelationship manager(BRM),and project/program/portfoliomanager.Her curiosityextendedbeyondrolesto encompassindustriesandcompany sizes.Sheactivelypursued opportunitiesintheautomotive industry,pharmaceuticals,healthcare, finance,banking,education, telecommunications,andthesecurity sector.Thisallowedhertogain experienceinremotework,particularly withininternationalcompanies.

Finally,in2005,Gittafeltherwork experiencehadbecomewell-rounded. Drawingonherdiverseexperiences, sheleapedindependenceby establishingherowncompany,1 WorldInFreedom,LLC.Thisstep markedasignificantmilestoneinher entrepreneurialjourney

ASolopreneur’sMissiontoInspire BrillianceintheWorkplace

1WorldInFreedom,LLC’sprimary focusistoprovideservicesto organizationsthatvalueGitta’s uniquesetofskills.Byoperating independently,thecompanyensures employeescanbetterunderstand Gitta’sexpertisewithoutconcerns aboutcompetitionorpersonalcareer advancement.

Themissionof1WorldInFreedom, LLCistounleashleadership brilliance,fosterathrivingcompany culture,andmaximizethegrowth potentialoftalent.Thecompany’s visionistoencouragecreativityand bringoutthebestinleaders.They aimtocultivateanenvironment wherethevalueofindividualgrowth isharnessedandcelebrated.

Themissionstatementand philosophyof1WorldInFreedom emphasizetheimportanceof embracinggenuineness,focusingon personalgrowth,respectingthe uniquecontributionsofeach individual,andchanneling confidenceandpositivecontentina purposefuldirection.Thecompany advocatesforwin-winsolutionsthat benefitbothindividualsandthe world.Theypromotemeaningfuland enrichinglearningexperiencesthat leadtopositiveandhumane outcomes.

1WorldInFreedom,LLCaimsto createaworldwhereallsevenbillion peopleuniteinthisinitiative,bothin theirpersonallivesandbusinesses. Theyencourageshapingandforming theworldthroughpositiveactions andconsideratebehaviorforthe presentandfuturegenerations.By embodyingtheseprinciples,the companystrivestomakealasting andpositiveimpactonsociety

EmpoweringDiverseIndustries towardsSocietalProgress

Gittaprimarilytargetscompaniesfrom diverseindustries.However,sheis selectiveinchoosingclientswhose missionstatementsalignwithher valuesandcontributetosocietal improvement.Whileeachcompany believesitsprocessesandchallenges areunique,Gittahasobservedcommon painpointsthatcutacrossdifferent sectors.Theseincludeemployee satisfactionandhappiness,customer retention,ensuringqualityandtimely delivery,effectivecostmanagement, andtheneedforanenvironment conducivetoinnovation.Although everyindustryhasunique characteristics,manycompaniesface similarchallengeswhenstrivingfor progressandexpansion.

LeadingwithClarity

Throughouthercareer,Gitta’srolesand responsibilitieshaveevolved,andshe foundherselfdrawntotheAgile methodologyandtheservantleadership approach,whichalignswellwithher personality.Embracingtheagile coachingrole,shehasinvested significanteffortinobtainingnumerous leadershipandagilecertifications.

OneofGitta’snotablestrengthsstems fromherdiversehands-onexperiences invariousorganizationalroles.This backgroundhashonedherabilityto communicateeffectivelyandclearly withindividualsatalllevelsofa company’sorganizationalstructure. Gittacanbridgecommunicationgaps byengagingwithC-levelexecutivesor thetalentedindividualsresponsiblefor deliveringcommitments.Hertalentin facilitatingdialoguebetween coworkersandleadersacrossdifferent divisionshasproveninstrumentalin keepingthemfocusedonthe company’svisionandmission.

EstablishingPsychologicalSafety

Gittabelievesestablishingshared valuesisthebestwaytobuildagreat team.Recognizingtheimportanceof understandingandtreatingpeoplewith respectandempathy,sheemphasizes thevalueofteamworkandhavinga commongoal.Gittabelievesthat constantlyinstructingindividualson whattodoisnotconducivetobuilding astrongteam.Instead,sheencourages openconversationsandinvitesteam memberstocontributetheirideasand perspectives.Whethersomeoneis introvertedorextroverted,Gitta recognizestheimportanceofgiving everyoneachancetovoicetheir opinions.Thisinvolvesestablishinga senseofpsychologicalsafety,which enablesteammemberstosharetheir ideasandperspectiveswithoutfearof judgment.

CompetingonEqualGrounds

Gittaacknowledgestheexistenceof statisticallydifferentpayratesbetween maleandfemaletalent,andshe approachesthisissuecalmlywhile seekingopportunitiestoaddressit diplomatically.Sheadvocatesfor individuals,irrespectiveofgender,to beawareofthesalariesofothersin similarpositions.Understandingone’s self-worthenablesonetoconfidently negotiateforfaircompensationwhen appropriate.

InGitta’sperspective,competitiveness isnotinherentlygender-basedor focusedonoppositegenders.Bothmen andwomencanbecompetitivewithin theirrespectivegroups.Thosewho prioritizecompetitionandsubscribeto the“survivalofthefittest”mindset mayprioritizetheactofcompetition overgender.Insuchcases,competition maytakeprecedenceovertraditional genderdynamics,challengingthe “ladiesfirst”notionintheworkforce.

Gittastressestheimportanceof beingreadytobetreatedtheway mentreateachotherin competitivesettingswhen competingwiththem.

Gittarecognizestheneedfor adjustmentsinsocietalperceptions ofgenderrolesand responsibilities.Sheacknowledges thatchangingtheseperspectivesis challenging,asglobalconsensus onsuchtopicsisrare.Gitta expectsprogressinthisareabut admitsthatitmayfluctuateas societyevolves.

NavigatingthroughChange

Gittalovestheversatilityofher profession,asitallowsherto applyherskillstovarious industriesandengagewith individualsatalllevelswithinan organization.Thisenablesherto unitediverseteamstowardsa commonobjectivewhile empoweringeachindividualto reachtheirfullpotential.She appreciatesthecontinuous learningopportunitiesthatcome withherwork,broadeningher knowledgeanddivingdeeperinto specificareas.Gittafindsit excitingtofacenewchallenges andexploreunchartedterritories.

However,oneaspectshedislikes abouttheindustryisthetendency ofhiringmanagerstorevertto traditionalcriteriaduring economicuncertainty.Thisshiftin mindsetcanmakethemless receptivetoinnovativeapproaches andlessopentoembracingnew ideas.Gittahasobservedthat whentheeconomyisshaky,there canbeareluctancetodeviatefrom establishednorms,hindering progressandlimitingopportunities forinnovativesolutions.

“The first person who needs to respect and stand the ground for you is you. Everyone else around you who may volunteer to support you is a bonus.”

AdviceforWomen

Asasuccessfulleader,Gittahasvaluable adviceforaspiringwomenleaders.She encouragesthemtopursuecareersthat alignwiththeirpassionsandhavea positiveimpactonothers.Gittabelieves thatashumanbeings,individualsoften havemultiplepassions,anditis importanttoexploreanddiscoverthem.

However,Gittacautionsagainstthe counterproductivenatureofwomen’s empowermentwhenitinvolves perceivingotherwomenasrivalsor competitors.Sheemphasizesthatwomen shouldonlyfeeltheneedtobe competitivewithoneanotherifan agreed-uponfriendlycompetition motivatesanddrivesbothindividuals forward.Gittapromotessupportingand upliftingoneanother,creatingamore conduciveenvironmentforgrowthand successamongwomenleaders.

INCLUSION AND DIVERSITY

IN THE WORKPLACE

Key Strategies for Success!

Canyouimagineaworkenvironmentwhere

companiesexpecttheiremployeesto performtheirbestdespitefacinggender, ethnicity,language,orpersonalchallenges?Itis improbable.Inclusionanddiversityarecrucialinthe workplace,whichiswhytheyplayavitalrole. Althoughawarenessofthisconcepthasexistedfor sometime,itwasn’tuntilthelate1960sthat organizationsbeganactivelyimplementingit.Since then,theoutcomeshaveconsistentlyshown improvement.Ifyouarecuriousaboutthisconcept’s origins,evolution,andcurrentstatus,weinviteyou tositbackandrelaxasweexploretheseaspectsin thisblog.

WhatdoesInclusionandDiversitysignify,and whenandhowdiditbegin?

Inclusionanddiversityintheworkplaceencompass assemblingdiverseindividualswhocollaborate

harmoniouslytowardsasharedobjectivewithout subjectinganyonetodiscriminatorytreatmentthat mayunderminetheirsenseofsecurityandhinder theirproductivitywithinthedesignatedwork environment.Theideawasimplementedinthelate 1960sorearly1970s,althoughpeoplehaddiscussed itbefore.Thevisionarywhopioneeredtheutilization ofthisapproachwasconsiderablyaheadoftheirtime.

Subsequently,officialinitiativeswereundertakenby notableorganizationssuchastheEqualEmployment OpportunityCommission(EEOC)andtheNational OrganizationforWomen(NOW)duringtheeraofthe CivilRightsMovement.

Thoughthepreciseoriginsofthisconceptremain undocumented,thereareindicationsfromhistorical recordsthatitwasgraduallyintroducedwithin organizationalsettings,eachwithitsdistinct approach.

GeneralElectric(GE)-1960-establisheda diversitytaskforcetoaddressworkforcediversity deficiencies.

● IBM-1970-Launched“PeopleofColorin Management”diversityprogram

● Procter&Gamble(P&G)-1980-Initiated“Women inLeadership”diversityprogram.

● AT&T-1990-Introduced“DiversityandInclusion forthe21stCentury”diversityprogram.

Whyisitimportant?

Prioritizinginclusionanddiversityintheworkplacecanyield positiveresultsfororganizations.Astudyconductedby McKinsey&Companyhasrevealedcompellingfindingsthat demonstratethevalueofsuchpractices.Thereportindicates thatthecompaniesinthetopquartilehavea35%higher probabilityofachievingfinancialreturnsthantheirrespective nationalindustrymedians.Moreover,organizationsstrongly committedtoinclusionanddiversityhavereported significantbenefits.

● Approximately70%oftheseorganizationsclaimto attractandretaintop-tiertalentmoreeffectivelythan theircounterparts.

● 65%assertthattheyoutperformtheircompetitorsin termsofinnovation.

● 60%oftheorganizationsstatethattheiremployees exhibithigherengagementlevelsthanotherentities.

Furthermore,thereportestablishesacorrelationbetweena firm’sfocusoninclusionanddiversityanditsprofitability. Notably,organizationsrankedinthetopquartileforinclusion anddiversitydisplaya25%greaterlikelihoodofattaining profitabilitythanthoseinthebottomquartile.Thesefindings underlinethecompellingbusinesscaseforprioritizing inclusionanddiversitywithinorganizations.

HowcanyouputInclusionandDiversityinthe WorkplaceintoAction?

Well,therearemanywayshowyoucanimplementthis strategytogrowyourbusiness.Herearesometricksand techniquestoskyrocketyourcurrentresultsintosomething massive.

1. AssessingYourExecutiveTeam

Thecompositionofyourexecutiveteamservesasa significantindicatorofyourentireworkforce,reflectingthe valuesandprinciplesofyourorganization.Itis,therefore, crucialtocultivateadiversetopmanagementteam encompassinggender,ethnicity,sexualorientation,and more.Arebothmenandwomenadequatelyrepresented? Areindividualsfromvariousculturalandreligious backgroundsgivenopportunities?

ThefollowinginfographicshowsthepopulationofFortune 500CEO’s.

Race: Black: 3 White: 497 Other: 1

Source:BostonConsultingGroup

Whileexertingdirectcontroloverthecompositionofyour executiveteammaybelimited,itisimperativethatyou advocatefordiversityandinclusionintheC-suite,should theopportunityarise.Additionally,youcanfosterauthentic andtransparentcommunicationbetweenyourexecutives andemployees,attractingdiversetalentstoyour organization.

2.RecognizingandRespectingDiverseReligiousand CulturalPractices

Establishinganall-encompassingorganizationalculture holdsimmensesignificanceinensuringthesuccessof diversityendeavorsandyieldingsubstantialemployee engagementandproductivitybenefits.Aviableapproachto fosteringinclusivityinvolvesaccordingtoduerecognition andrespectfordiverseholidaysandcelebrations.Forbes recommendsthatorganizationsuseaseparaterefrigeratorto storeKosherfooditems.

Moreover,whilecertaincompaniestraditionallyobserve ChristmasDayasadesignatedholiday,agrowingnumber nowofferflexiblefloatingholidaystoaccommodatethe religiouspreferencesoftheirentireworkforce.Cultivating anenvironmentwhereemployeesperceivetheir organization’scommitmenttodiversityandinclusioncan leadtoenhancedemployeeretention,therebyoffering tangibleadvantagestothecompany

3. InitiatingaDiscussiononGenderPayDisparity

Genderpaydisparityremainsacontroversialissuein numerousorganizations.Establishingtrustandfostering inclusivitywithintheworkforcedependonacompany’s transparencyregardingitspoliciesandeffective communicationaboutthem.Incaseswheregenderpay imbalancesexist,itisessentialtocreateopenchannelsof communicationthatenableemployeestoexpresstheir thoughtsandopinions.

Furthermore,itiscrucialtoarticulatethecompany’scurrent orfuturestrategiesforrectifyingthegap,ensuring employeesfeelreassuredbytheorganization’scommitment toaddressinggenderpayinequalityactively

● Whenpresentingdatarelatedtosuchpolicies,itis imperativetorefrainfromadoptingadefensive stance.

● Whenthedataappearsbiasedduetovariousfactors likedisparitiesbetweenmaternityanduntaken paternityleave,itisvitaltoprovideastraightforward andclearexplanationtoemployees.

4. PromotingInclusiveThinkingforEnhanced Diversity

Byactivelypursuingdiversehiringpractices,yourcompany canfosteraculturethatembracesdiversethinkingandbenefits fromculturallyvariedperspectives.However,achievinglasting impactrequiresmorethanjustassemblingadiverseworkforce; itnecessitatesacomprehensiveapproachtoinclusivity

Itisimportanttoacknowledgethatpeoplefromdifferent backgroundsandagegroupsmayhavedifferingperspectives onworkplaceissuessuchasdresscode,emailetiquette, evaluations,andparticipationinmeetings.Thus,understanding thinkingpatternsisimportantatanindividuallevelandcrucial forteams,departments,andtheentireorganizationto comprehendhowothersfeel.

Byembracingdiversethinking,yourcompanycanharnessa multitudeofideasandreceivevaluablefeedback,allwhile cultivatinganenvironmentwhereeveryonefeelsvaluedand connectedtoasharedmission.

5. EstablishingaMultigenerationalWorkforce: EmbracingDiversityandInclusion

Inthecurrentemploymentlandscape,themillennialgeneration constitutesthepredominantportionoftheworkforce.Creating aninclusiveenvironmentthatvaluesdiversityrequiresbuilding ateamthatwelcomesindividualsfromdifferentagegroups.It’s importanttonotethatpeoplebornfrom1981onward,often viewedastech-savvy,belongtothemillennialgeneration. Consequently,oldermillennialsmaypossessadifferentlevelof proficiencywithtechnologytoolsthantheiryounger counterparts.

Thisdiscrepancybecomesapparentincommunication practiceswithinorganizations.Someemployeesaremore inclinedtowardsutilizingsocialmediaplatformsorgroupchat functionalities,whileindividualsfromoldergenerationsmay exhibitamorereservedattitudetowardsembracingsuch communicationchannels.

Communicationprofessionalsshouldconsiderinvestingina comprehensiveworkforcecommunicationsplatformtoaddress thisissue.Suchaplatformwouldfacilitatethe

seamlesscreationanddisseminationofmessagesthrough channelspreferredbyemployees.Byadoptingthis approach,communicatorscaneffectivelytailortheir messagestoresonatewithindividualsfromallgenerations andencourageactiveengagement.

Deloitte’sresearchrevealsthatover80%ofmillennials experienceaheightenedsenseofengagementwiththeir workwhentheiremployersfosteragenuinelydiverse workplaceculture.

Howisitgoing,andwhataretheoutcomes?

BasedonasurveyconductedbyDeloitte,asignificant majorityofemployees,amountingto82%,recognizethe significanceofdiversityandinclusionincontributingto theirorganization’soverallsuccess.

Furthermore,theWorldEconomicForumconductedastudy revealingthatcompanieswithdiverseleadershipteamsare moreinclinedtofosterinnovationandyieldgreater profitability.However,thecurrentstateofaffairsinthe UnitedStatesindicatesasubstantialgapbetweenthe workforcecompositionandexecutive-levelpositionsheld bycertaindemographicgroups.

● Women comprise 47% of the workforce but only 24% of executive-level positions.

● Black employees comprise 13% of the workforce but only 6% of executive-level positions.

● Hispanic employees comprise 17% of the workforce but only 4% of executive-level positions.

Source: Boston Consulting Group

BenefitsofDiversity:

● Companieswithdiversemanagementteamshavea 35%higherlikelihoodofachievingfinancial performancethatsurpassestheindustryaverage.

● Diverseteamsaremoreinnovativeandcreative.

● Diverseteamsarebetteratunderstandingand servingcustomersfromdifferentbackgrounds.

Inconclusion,promotinginclusionanddiversityinthe workplaceiscrucialforethicalreasonsandstrategic advantages.Embracingdiverseperspectivesandexperiences

fostersinnovation,employeeengagement,andstronger relationshipswithcustomersandcommunities.By prioritizinginclusivepractices,organizationscreate environmentswhereindividualscanflourishandmake maximumcontributionsdrivingsustainablebusinesssuccess.

FAQ’s

1. Whatisinclusionanddiversityintheworkplace?

Diversityencompassestherangeofdifferencespresent amongindividuals,suchastheirrace,ethnicity,gender, sexualorientation,age,disability,religion,andotherpersonal characteristics.Inclusionreferstothepracticeofcreatinga workplaceenvironmentwhereeveryonefeelswelcomed, respected,andvalued,regardlessoftheirdifferences.

2. HowcanIbeanadvocatefordiversityandinclusion intheworkplace?

Therearemanywaysthatyoucanbeanadvocatefor inclusionanddiversityintheworkplace.Someofthese include:

● Talktoyourcolleaguesabouttheimportanceof diversityandinclusion.

● Speakupwhenyouseeorhearsomething discriminatoryoroffensive.

● Getinvolvedinyourorganization’sdiversityand inclusioninitiatives.

● Supportfororganizationsthatpromotediversityand inclusion

3. Whataresomeresourcesforlearningmoreabout diversityandinclusion?

Thereareanumberofresourcesavailabletohelpyoulearn moreaboutdiversityandinclusion.Someoftheseinclude:

● TheSocietyforHumanResourceManagement (SHRM).SHRMoffersavarietyofresourceson diversityandinclusion,includingarticles,webinars, andtrainingprograms.

● TheDiversityandInclusionCouncil.TheDiversity andInclusionCouncilisanon-profitorganization thatprovidesresourcesandtrainingondiversityand inclusion.

● TheNationalDiversityCouncilisanon-profit organizationthatsupportsdiversityandinclusionin theworkplace.

REEM IKRAM REEM IKRAM

Intoday’sdynamicbusiness environment,smallandmediumsizedenterprises(SMEs)are facingadauntingchallengeintheform ofsocialsecurity.Fromtheperspective ofemployees,thisresultsinahard-toswallowdeductionfromtheirsalaries. However,itisnotjustaboutthe financialaspect;employees,regardless oftheirbackground,wantstabilityand security,aswellasaccesstoadiverse rangeofinvestmentoptionstobuild theirwealth.

Meanwhile,companiesarestruggling withtheinternalretentionof employees,losingthemduetosmall increasesinsalaries.Itisclearthatthis isnotjustacommercialchallenge,but alsoasocialonethatbusinessesneed toaddress.AccordingtoanewBoston ConsultingGroup(BCG)study, approximately70%ofUAEemployees areconsideringchangingjobs,with compensation,retirement,and insurancebenefitsbeingthe“topdeal breakers.”

Similarproblemsinothermarketshave beenaddressedwithDefined contributionPlanssuchasthe401kin theUS.Thesechallenges,however,are globalinscope,anditistheroleof exemplaryleaderstochangenotonly themarketbutalsothoughtprocesses.

AnexampleofthisisReemIkram (Co-Founder, CEOand of ThriftPlan).Withhervisionand foresight,sheisredefiningsocial securitybyofferinganinteractive investmentplatformforboth employersandemployeesinthe MENAregion.

ATrailblazer’sJourney

Reemhasanimpressivejourneythat beganinherchildhoodinGermany, whereshediscoveredthethrillof creatingherownenterprisebyselling stones.Asachild,shewasfascinated bythefinancialaspectofrunninga business,andthisearlyexperienceleft alastingimpressiononher.

Afterstudyingentrepreneurship,Reem workedininnovationandtookher family’sbusinessfromthefirsttothe thirdgeneration.Shefacedthe dauntingchallengeofbringingthe companyintothedigitalageand transforminganimport/exportbusiness intoe-commerce.Herexperiencein managingfinancesprovedtobe invaluableduringthistransformational journey

UponmovingtoSaudiArabia,Reem encounteredasignificantchallenge duringhertimeworkinginPrivate EquityinSaudiArabia–the complicatedpensionsystemforexpats andthestrugglesofayounggeneration thatisnotpreparedforfinancial hurdlesinthefuture.Assomeonewho

wasusedtohavingadeductionfrom hersalary,Reemfoundithardtoadapt tothenewsystem,andthisrealization promptedhertoaddressamore widespreadproblem.Thisrealization sparkedtheideaforThriftPlan,a revolutionaryplatformthatoffersan interactiveinvestmentplanforboth employersandemployees.

RevolutionizingFinancialSecurity inMENA

Foundedin2019,atAlYasmeen, Riyadh,ThriftPlan’sgoalistohelp individualsachievefinancialsecurity inaregionwheresocialsecurityisa challengingissue.WithVision2030 addressingtheneedforsaving solutions,Thriftplanisactively highlightingoneofthelargestsources ofsaving,theWorkplaceSaving Plan,whichhascrossedamarket valueofmorethanUSD$7trillionin theUnitedStates.

Moreover,itisthethoughtprocessof companiesandindividualsthatis changing.Oneofthecorestrugglesin encouragingindividualstosavehas beenthecountry’sleveloffinancial

literacy,whichhasproventobea difficultobstacleinamarketwitha largeyoungpopulation.However,by automatingandencouragingdigital learningwhileinvesting,Reemandher teamarechangingthefutureofa generation. “The secret to evoking change is to have believers; my team was the first to believe. They are the ambassadors of saving,” saysReem.

InvestinginEmployeeRetention

AtThriftPlan,theteamhelps companiescreatedefinedcontribution plansthatincreaseinternalemployee retention.Unlikecompetitors,the company’sapproachinvolvesallowing adirectcontributionfromthe employee’ssalarytothesavingsplan, matchedbytheemployerbasedon theirretentiongoals.Thisencourages employeestoinvestintheirfuture whilebuildingloyaltytotheir employer.

ThriftPlanalsoempowersemployees bygivingthemtheautonomytodecide ontheirinvestmentportfolio,ensuring thatonlytheirdiscretionaryfundsare managedbythem.Additionally, ThriftPlanofferscomprehensive workshops,educationalcontent,and advisoryservicestohelpcreatethe mostsuitabledefinedcontributionplan foreachcompany’suniquehierarchy, objectives,andculture.

MakingThingsPossible

Reemisadynamicleaderwho shoulderstheultimateresponsibility foreverythingatherorganization. Withherleadershipstyleofleadingby example,sheensuresthatnotaskis beneathher,regardlessoftheskillset required.Asaleader,sheisrenowned forherabilitytomakethingspossible. Sheapproacheseveryproblemwitha contingencyplan. “Every problem

should have a plan B, a plan C, and if needed all the way to Z,” statesReem.

Asanentrepreneur,Reemunderstands thechallengesofkeepingherselfand herteammotivated.However,she considerstheimpactshehasonthe communityandstakeholderstobethe mostrewardingandrefreshingaspect ofherprofession.Sheisafirmbeliever thatbusinessesmustlookbeyond profitabilityandaddresssocialissues aswell.

Reemremembersatimewhenpeople toldherthatwhatshewasdoingwas impossible.However,sherefusedtolet thenaysayersdiscourageherand insteadpersevered,makingthe impossiblepossible.

Underherleadership,thecompanyhas achievednumerousnotableawardsand achievements.Inrecentyears, ThriftPlanwasawardedtheprestigious titleofthemostinnovativecorporate savingsolutioninKSA.Thecompany hasalsoreceivedmultipleawardsfor itsexceptionaleducationincentive.It participatedinFintechSaudiandwon thefirstprizeduringDemoDay.

StayingProactiveinaChanging Landscape

“Opportunities come, but they are a gift; as leaders, we need to be able to recognize them and capture them to succeed,” assertsReem.Sheopines thatbeingproactiveisnotonly importantbutalsoanobligationfor leaderstoseekoutnovelwaysto evolve.Itisnotonlyforthebenefitof stockholders,butalsoforthe organization’semployees,the ecosystemthatdependsonit,andthe individualswhohavenoalternative.

FromBoardroomtoBarn

Beyondhercabin,Reemindulgesina fewhobbiesthatbringhertruepeace. Shefindssolaceintrainingandriding horses,whichbringsanunparalleled senseoftrustandrejuvenationbetween theanimalandtherider.Forher,itisa refreshingfeelingthathelpsher unwindfromthedemandsofherbusy schedule.Inadditiontohorseriding, Reemalsoenjoysjoggingandreading whichhelpsherreleasestressandcalm hermind.

TheMindsetofaLeader

Reemsharesinvaluableadvicefor aspiringbusinessleaderswhowantto excelintheirfield.Heradviceis simpleyetprofound–“Believe in yourself.”Evenwhenothersdoubt yourabilitiesortellyouthatyourideas areunrealisticorimpractical,she advisesthatyoushouldnotgiveup. Instead,usetheirskepticismasa motivatortoworkevenharderand provethemwrong.

Opportunities come, but they are a gift; as leaders, we need to be able to recognize them and capture them to succeed. “

The Complete List

Ifyouwanttoexperiencepower,armyourselfagainst

authority,orclaimyourpassion,read“The48Lawsof Power.”RobertGreene,oneofthewell-knownauthors ofsixinternationalbestsellers,wrotethisbook.Robert’s booksareintenseandhavevaluablelessonsthatstillhold valueintoday’sworld.Hisbestseller,The48Lawsof Power,highlightsthephilosophiesofvariouspersonalities suchasMachiavelli,SunTzu,CarlvonClausewitz,Queen ElizabethII,etc.Inthisblog,wewilldescribeeachlawin hisbook.Let’sbegin!

Law1:AlwaysKeepYourMasterAboveYou.

Hideyourtalentsandmakethoseaboveyoufeelsuperior, sotheywillneverfeelthreatenedbyyouandwillinstead promoteyou.

Law2:BeWaryofYourFriends.

Friendsaremorelikelytobetrayyouinhastethanenemies, astheyaremorepronetoenvy.Makefriendswithaformer enemy,astheywillhavemoretoprove.

Law3:ConcealYourIntentions

Keeppeopleoff-balanceandinthedarkbyneverrevealing thepurposebehindyouractions.Iftheyhavenocluewhat youareupto,theycannotprepareadefense.

Law4:AlwaysSayLessThanNecessary

Thelessyousay,themoremysteriousyouappear.Silence makespeopleuncomfortableandforcesthemtofillinthe blanks,revealingmoreaboutthemselvesthanintended.

Law5:SoMuchDependsonReputation-GuardIt WithYourLife

Donotleaveyourreputationtochanceorgossip;itisyour life’sartwork,andyoumustcraftit,honeit,anddisplayit withanartist'scare.

Law6:CourtAttentionatAllCost

Appearmoreprominent,colorful,andmysteriousthanthe blandandtimidmasseswhojudgeeverythingbyits appearance.

Law7:GetOtherstoDoYourWork,butAlwaysTake theCredit

Thislawstatesthatitismoreefficientandeffectivetouse theskillsandknowledgeofotherstofurtheryourown goals.Bydoingso,youwillappearmorepowerfuland efficient.

Law8:MakeOtherPeopleComeToYou-UseBaitif Necessary

Itisalwaysbettertomakeyouropponentcometoyouina powerstruggle.Thisputsyouincontrolandgivesyouan advantage.Useanybait,ifnecessary.

Law9:WinThroughYourActions,NeverThrough Argument

Argumentsarecounterproductiveandcancreateresentment. Itisbettertodemonstrateyourpointthroughactions,without sayingaword.

Law10:Infection-AvoidtheUnhappyandUnlucky

Theunhappyandunluckycanbringtheirmiseryonyoulike aninfection.Associatewiththehappyandfortunateinstead, astheirpositiveenergywillruboffonyou.

Law11:LearntoKeepPeopleDependentonYou

Tomaintainyourpower,makeothersdependentonyou.The moretheyneedyou,themorecontrolyouhaveoverthem.

Law12:UseSelectiveGenerosityandHonestytoDisarm YourVictim

Asingleactofhonestyorgenerositycandisarmeventhe mostsuspiciousperson.Oncetheyaredisarmed,youcan manipulatethematwill.

Law13:WhenAskingForHelp,AppealtoPeoplesSelf Interests,NevertoTheirMercyorGratitude

Appealtopeople’sself-interest,nevertotheirmercyor gratitude.Peoplearemorelikelytohelpyouiftheyseeitas intheirbestinterest.

Law14:PoseasaFriend,WorkasaSpy

Togainpower,youmustlearntogatherinformationabout yourrivals.Thebestwaytodothisistobefriendswiththem andgaintheirtrust.

Law15:CrushYourEnemyTotally

Destroyyourenemiesnotonlyinbodybutalsoinspirit. Leavethemnoroomtomaneuverornegotiate.

Law16:UseAbsencetoIncreaseRespectandHonor

Toomuchpresencemakesyoucommon,sowithdraw strategicallytoincreaseyourvalueandmakepeoplecrave yourpresence.

Law17:KeepOthersinSuspendedTerror-Cultivate anAirofUnpredictability

KeepOthersInSuspendedTerror:CultivateAnAirOf Unpredictability.Soyoucanthrowthemoffbalanceand eventerrifythembycultivatinganairofunpredictability.

Law18:DoNotBuildFortressesAroundYourselfIsolationIsDangerous

Isolationisdangerousbecauseitmakesyoublindtothe threatsaroundyou.Itisbettertostayconnectedwith othersandbuildanetworkofallieswhocanprotectyou.

Law19:KnowWhoYouAreDealingWith-DoNot OffendtheWrongPerson

Becarefulwhoyouoffend;somepeoplewillneverforget orforgive.Therearemanydifferentkindsofpeoplein theworld,andeachwillreactdifferentlyifyoulieto them.

Law20:DoNotCommitToAnyone

Youshouldonlypartiallyalignyourselfwithoneperson orgroup,whichwilllimityourpowerandinfluence. Beingindependent,youcanplaypeopleandbeatan advantage.

Law21:PlayaSuckertoCatchaSucker-Play DumberThanYourMark

Togainpower,makeothersfeelsmarterthanyou.This willdisarmtheirsuspicionandmakethemmorelikelyto trustyou.

Law22:UsetheSurrenderTactic-Transform WeaknessIntoPower

Whenyouareweaker,surrenderratherthanfightforthe sakeofhonor.Itgivesyoutimetobuildstrengthand undermineyourvictorwhileyouwaitforhispowerto weaken.

Law23:ConcentrateYourForces

Conserveyourresourcesandenergiesbyconcentrating themwhereyou’llbenefitmost.Focusonminingthe richestmineratherthanawholestringofmines.

Law24:PlaythePerfectCourtier

Theperfectcourtierhasmasteredtheartofindirection, flattering,andassertingpoweroverothersgracefully

Law25:Re-CreateYourselves

Donotaccepttherolesthatsocietyimposesonyou.Instead, re-createyourselfbyforginganewidentitythatcommands attentionandneverborestheaudience.

Law26:KeepYourHandClean

Nevergetpersonallyinvolvedinanythingmessyor unpleasant.Alwaysuseothersasscapegoatsandcat’spaws todisguiseyourinvolvement.

Law27:PlayOnPeople’sNeedstoBelievetoCreatea CultlikeFollowing

Mimicisareligiousstructurewithahierarchy,rituals,and requestsforsacrifice.Createacultlikefollowing,andyou willhaveuntoldpoweroveryourfollowers.

Law28:EnterActionsWithBoldness

Hesitationisdangerous.Onlyattemptitifyouaresureofthe courseofaction.Yourdoubtsanduncertaintieswillaffect yourexecution.

Law29:PlanAlltheWaytotheEnd

Planallthewaytotheendandfocusonyourultimategoal. Don’tbeswayedbywishfulthinkingortemptedto improvise.

Law30:MakeYourAccomplishmentsSeemEffortless

Hidetheeffortthatwentintoyouraccomplishments.People willbemoreimpressedbyyourachievementsiftheyseem effortless.

Law31:ControltheOptions:GetOtherstoPlayWith theCardsYouDeal

GetOtherstoPlaywiththeCardsYouDeal:Thebestwayto deceivepeopleistomakethembelievetheyhaveachoice andareincontrol.Inreality,youareincontrol.

Law32:PlaytoPeople’sFantasies

Fantasiesmoreeasilyswaypeoplethanreality.Ifyoutapinto people’simaginations,youcangaintheirtrustandsupport.

Law33:DiscoverEachMan’sThumbscrew

Discoveringandexploitingweaknessescangiveindividuals poweroverothers.Everyonehasaweaknessthatcanbe exploited.

Law34:BeRoyalinYourOwnFashion:Act LikeaKingtoBeTreatedLikeOne

Peopletreatyouthewayyoutreatyourself.Ifyou carryyourselfwithconfidenceanddignity,people willrespectandtreatyouasnecessary

Law35:MastertheArtofTiming

Takeyourtime.Alwaysbepatient,aseverything willcometoyoupromptly.Liveinthemoment.It willtakeyoutogreatheightsofpower

Law36:DisdainThingsYouCannotHave: IgnoringThemIstheBestRevenge

Thelessinterestyoutakeinthingsthatirritateyou, themoresuperioryouseem.Byacknowledging yourenemy,yougivetheirexistencecredibility and,therefore,power

Law37:CreateCompellingSpectacles

Peoplearemorepersuadedbywhattheyseethan whattheyhear.Usestrikingimageryandgrand symbolicgesturestocreateanauraofpower aroundyou.

Law38:ThinkasYouLikebutBehaveLike Others

Inwardly,youcanthinkandbelievewhateveryou want,butoutwardly,itisbesttoblendinand behavelikeothers.

Law39:StirupWaterstoCatchFish

Yougainadecidedadvantageifyoucanangeryour enemieswhilestayingcalm.Itwillrattlethemand putthemoffbalance,givingyoutheupperhand.

Law40:DespisetheFreeLunch

Everythinghasaprice,sobewaryofanythingthat seemsfree.Bewillingtopayyourwayandstay clearofgratitude,guilt,anddeceit.

Law41:AvoidSleepingIntoaGreatMan’s Shoes

Growingupasthesonordaughterofafamous personforcesyoutooutshinetheirpopularity Don’tbeinfluencedbythat,andcreateyourown identity.

Law42:StriketheShepherdandtheSheepWill Scatter

Donotsuccumbtoornegotiatewithtroubles. Neutralizeormakethemirrelevantsotheydon’t multiplyandcauseproblems.

Law43:WorkontheHeartsandMindsofOthers

Togainpower,youmustwintheheartsandmindsof others.Youcanachievethisbyplayingwiththeir emotions,appealingtotheirself-interest,and garneringbroadsupport.

Law44:DisarmandInfuriateWiththeMirror Effect

Bymirroringyouropponents’actionsandwords, youcandisarmthemandinfuriatethem.Reflecting ontheiremotions,interests,andvaluescan accomplishthis.

Law45:PreachtheNeedforChange,butNever ReformTooMuchatOnce

Peoplearecreaturesofhabitandresistchange.If youwanttoimplementchange,dosograduallyand makeitseemlikeagentleimprovementfromthe past.

Law46:NeverAppearTooPerfect

Appearingtooperfectwillmakepeopleenviousand resentful.Itiswisetodisplaydefectsandadmitto harmlessvicesoccasionally

Law47:DoNotGoPasttheMarkYouAimed For;InVictoryLearnWhentoStop

Learnwhentostopandconsolidateyourgains.It willallowyoutomaintainyourpowerandavoid makingmistakesthatcouldjeopardizeyourposition.

Law48:AssumeFormlessness

Beflexible,fluid,andunpredictablesoyour opponentscan’tgetafixonyouandfigureouthow torespond.

ThesearesomeessentiallawsthatthebookThe48 LawsofPowerhastaughtus.Wemusttrytofollow theselawsaswegrowinlife.Doingsoallowsusto createthebestversionsofourselvesandgrow rapidlyasourcareersadvance.

SHAROL WILSON

Unlocking the Top 1% of Food & Beverage Talent

Thefoodserviceindustryison thebrinkofamajorboom, withaprojectedsalesfigureof astaggering$997billionin2023,as perthelatestindustryreport.This remarkablegrowthislargelyattributed totheupwardtrendinmenuprices, drivingincreasedrevenueforthe sector.Furthermore,thefoodservice industryisexpectedtowitnessasurge inemploymentopportunities,withan estimatedadditionof500,000jobs, resultinginatotalindustryworkforce of15.5millionbytheendof2023.

Despitethispromisingoutlook,the foodindustryisgrapplingwitha formidablechallenge–thedireneed forexceptionalleadershipatthesenior level.Withtherapidlychanging landscapeoftheindustryandthe growingdemandsofconsumers, businessesarefacingthedauntingtask offindingtherighttalenttonavigate throughthesecomplexitiesanddrive positivechange.

Recognizingthischallenge,industry luminarySharolWilson(Founder,and CEOofS.WilsonStaffingLLC),has emergedasabeaconofhope.Sharol's staffingfirmisdedicatedtodoingthe duediligenceandallthenecessary backgroundworktopresentthecrème delacrèmeofcandidatestocompanies

seekingthetop1%oftalentinFood& BeverageinNorthAmerica.

FromHRtoHeadhunting

Sharol’sjourneyisoneofperseverance andpassionforhercraft.Sheholdsa Master’sinBusinessAdministration fromtheUniversityofPhoenixandhas spentherentireprofessionallife workingintheHumanResourcesand Recruitingarea.

ShebeganherjourneyastheDirector ofRecruitment,HumanResourcesfor KMG Inc.,wheresherevampedthe company’srecruitmentpolicyand procedures,managedthefinancial performanceofthecompany’snew officeinRochester,NY,and successfullyledabudgetof$200K.

Sharol’snextadventuretookherto Cornell University,wheresheserved astheStationHousingManagerfor foreignstudentsandvisitingscholars thatlivedincampushousing.Shealso leveragedherexpertiseinrecruitment tosource,screen,andqualify candidatesforallskillsets,including Professors,PostDocs,andlab technicians.

However,itwasherroleasthe BrokerageOwner&Executive

Headhunter-AccountManagerfor The Staffing Exchange thattrulyignitedher passionforthefoodindustry.Sharolis nowfocusedonrecruitingtop-tier talentintheFood&Beverage ManufacturingIndustry,including PlantManagers,Maintenance Managers,SalesManagers,and Directors.

Sharol’spassionforthefoodindustry stemsfromitsrecession-proofnature, withtheassurancethatfoodwill alwaysbeneeded.Thisledherto establishS.WilsonStaffingLLC,a top-tierstaffingfirmthathelpsfood industrycompaniestapintothebest talentavailable.

S.WilsonStaffingLLC:APremier ExecutiveSearchFirmintheFood Industry

FoundedinJune2017inGeneva,New York,S.WilsonStaffingLLChas quicklybecomealeadingproviderof executivesearchservicesinthefood industry Thecompanyoffersexclusive servicesandsolutionsthatare unparalleledintheindustry.Asa premierexecutivesearchfirm,S. WilsonStaffingspecializesinhiring thetop1%inthemanagementareaof Food&BeverageinNorthAmerica.

S.WilsonStaffingiscommittedto makingabalancedfitbetweenthe candidateandthecompany.Theywork withthetop100companiesinthefood industrytoidentifythebesttalent availableandensurethattheyarea perfectfitfortheirclient’sneeds.With aproventrackrecordofsuccessanda commitmenttoexcellence,thestaffing firmhasearnedareputationasa trustedpartnerinthefoodindustry.

ATenaciousandDrivenLeader

AsthePresidentandExecutive HeadhunterofS.WilsonStaffingLLC, Sharolwearsmanyhatsinherday-todaywork.Shetakesonavarietyof rolesandresponsibilitieswithinthe company,rangingfromspeakingwith potentialclientsandstrongcandidates tomanagingalladministrativeand financialaspectsofthebusiness withouttheaidofanadministrative assistantorateamofassociates.

Sharol’srelentlessworkethicandher passionforthejobkeephermotivated andproductive.Sheisconstantly researchingnewtalentandstayingon topofindustrytrends,alwaysstriving toprovidethehighestlevelofservice toherclients.

ContributingtotheSustainable FoodMovement

Thefoodindustryhasacriticalroleto playinaddressingsocietalissuessuch assustainabilityandfoodinsecurity Whilemanydefinesustainablefood systemsbyfactorssuchasgreenhouse gases,landuse,biodiversity,andwater use,Sharolunderstandsthatthe primarypurposeoffoodproductionis toprovidenutrients.

Sharolbelievesthattherelationship betweendietsandsustainabilityis crucial,andsustainabledietsshouldbe focusedonfourdomains–public

health,theenvironment,food affordability,andculturalrelevance.To supporttheseinitiatives,S.Wilson Staffingconductsresearch,engagesin socialmediaactivity,andhostsZoom meetingswithotherfoodindustry expertswhohavesimilarobjectives.

NavigatingtheChallengesofaMaleDominatedIndustry

AsafemalePresidentofherown company,Sharolfacedachallengeto thriveinthefoodindustrythatis primarilydominatedbymen.However, sheovercamethisbystaying determined,focused,andconstantly researchingeverydetailofthefood industry.Ithelpedherbe knowledgeablewhenanswering clients’questions.Herresilienceand dedicationtohercrafthavenotonly helpedherovercomethechallenges shefacedbutalsopositionedherasa prominentleaderinthefoodindustry.

CelebratingSuccess

Sharolconsidersherbiggest accomplishmentinherprofessional careertobethesuccessfulplacement ofaSeniorLevelcandidateat$160K andassistinganothercandidatein transitioningintoanewrolewitha 25%salaryincrease.Itwasa significantmilestoneforherasaleader inthestaffingindustry

Inaddition,themostexcitingproject sheworkedonwasduringthe beginningofthepandemicin2020, whereshewasabletosecuretwonew FoodandBeverageclientsand successfullymaketwoSeniorLevel placementsbeforethecountrywent intolockdown.Despitethechallenging circumstances,Sharolwasableto adaptanddeliverresultsforherclients, whichsheconsidersagreat accomplishment.

10YearsAhead

Sharolpredictsthatthefoodindustry inthenextdecadewillsurpass everyone’sexpectationswiththe continuousdevelopmentofnewand innovativefoodresources.Sharolsees

hercompanyplayingavitalrolein shapingthefutureofthefoodindustry byactivelystayingontopofemerging trendsandbuildingstrong partnerships.Bydoingso,S.Wilson StaffingLLCwillbenefitfromthe excitingopportunitiesthatthefuture holdsforthefoodindustry.

ProductivityTipsandInsightsfor ThrivingintheFoodIndustry

AsanExecutiveHeadhunterinthe FoodIndustry,Sharoladvisesaspiring leaderstoprioritizeresearchandstay updatedwiththelatesttrendsand developmentstosucceed.

SherecommendstighteningQuality ControlSystems,providingproper training,increasingtheuseof AutomationandTechnology,and loweringprocessingcoststoincrease productivity.Byensuringtheoptimum utilizationofresourcesandequipment, leaderscanproducemoreunitsina shortertime,whichleadstoimproved revenue.Sharol’sproductivitytipsare rootedinherexperienceasasuccessful entrepreneurwhohasbuilther company,S.WilsonStaffingLLC, fromthegroundup.

“Since the Food and Beverage Industry will continue to grow, I know I will be able to find those top 1% of Senior Management candidates.”

The Health Bank Global

Transforming Healthcare Space through Technology and Professional Experse

Thehealthcareindustryiscurrentlyundergoinga

significanttransformation,shiftingitsfocusfrom reactive“sickcare”toproactive“healthandwellness management.”Thisshiftisbeingdrivenbyadvancementsin technology,anincreaseintelemedicineadoptionpostpandemic,andapatientpopulationthatdemandsbetterand fastercare.Keepingtheseaspectsinmind,THBGlobalhas comeacrossasoneoftheprominentplayersinthehealthcare spacebytheforesightofthesetrendstoprovidespecific healthcareservicestoitspatients.

Establishedin2016withitsglobalheadofficelocatedinDubai, THBGlobalisaworldwidehealthcareproviderthatoffersa widerangeofhealthcareservices,including Global Health Management Memberships, Wellness, and Lifestyle Services, as wellas Clinical Services for Home Care and After Care

ZarminaJafar(GlobalHeadofStrategyandCEOofTHB GlobalPakistan)isinchargeofthecompany'sstrategyand direction,withaspecialemphasisondrivinggrowthand expansionintheMENASA(MiddleEast,NorthAfrica,and SouthAsia)region.

THBGlobalhasexpandeditsoperationstoincludeVirtualCare andHomeCareservices.IthasalsolaunchedinPakistanand Kuwaitmarketswithafocusontheregionandgrowingwithin itsexistingmarkets.Itsvisionistotransformhealthcareand improvequalityoflifebyprovidingcompletecareexperiences, poweredbytechnologyandprofessionalexpertise.The companyiscommittedtoofferingaseamlesshealthcare experiencetoitspatientsthroughouttheirjourney,from hospitalsandinsurancecompaniestospecialistcare,athome, whiletraveling,andmore.

THBGlobal’sapproachtodiseasepreventionandtreatmentis basedonthefundamentalsofprecisionmedicine,ensuring personalizedcaretailoredtoeachpatient’sneeds.Itsunique click-and-mortarmodel,withhubsservingcommunitiesand supplementedbyat-homeandremoteservicedelivery,makesit standoutintheindustry

PromotingIndependenceandaBetterQualityofLife

THBGlobalofferspersonalizedandinnovativehealthcare servicesthroughacombinationofat-homeanddigitalcare services.Theyprovidehigh-qualityhospital-levelcareto patientsofallages,intendingtokeepthemhealthyintheir homes.Theirservicespromoteindependenceandabetter qualityoflife,usingthelatestindigitalhealthsolutionsand telemonitoringtooffersmart,connected,andempoweredcare. Thecompanyhastwomaindivisions:theHomeCareDivision andtheRemoteCareDivision.

TheHomeCareDivisionprovidesbespokeandhighqualityhomecareservices,includingnursing, physiotherapy,nutritionmanagement,phlebotomy,home diagnosticsandimaging,DNAtesting,andphysician-athomeservices.Theirteamisqualifiedtomanageanarray ofpatientconditionsandrequirements,includingGeriatrics, Post-SurgicalCare,MedicationManagement,Palliative Care,PostNatal/Newbabycare,AssistedDailyLiving CaregiverTraining,andmore.

TheRemoteCareDivisionprovidesvirtualcareservices thatallowindividualstoaccesscarefromanywhereinthe world.AVirtualCareTeamcoordinatescarerequirements andprovidescustomizedprogramsforhealthconcernsand goals,withaccesstohands-onsupport,remotemonitoring, nutritionadvice,dietplanning,healthtips,progressreports, andmore.Programsincluderemotemonitoring,chronic diseasemanagement,secondmedicalopinions,DNA testingandlifestylemanagement,HealthTourism,and HealthManagement.

LeveragingTechnologytoAssurePersonalizedServices

THBGlobal’sinnovativeapproachtohealthcareinvolvesa combinationoftechnologyandpersonalizedservices,andit aimstoprovideaconnected,patient-centricexperienceto itsclients.Byembracingtechnology,THBGlobalbelieves itispavingthewayforthefutureofhealthcare.The companyutilizesthelatesthealthdevicesandsoftwareto combinetechnologywithpersonalizedservices,enabling clientstoreceivecareremotely,securely,andatanytime.

“The future of health care lies in working hand-in-hand with technology, and embracing it is the only way forward.” – Zarmina Jafar

TheuseoftechnologyalsoallowsTHBGlobaltostorehealth recordsandtrackprogresswhilefacilitatingsecure communicationtoolsbetweenpatientsandhealthcareproviders. VirtualWardmonitoringisoneexampleofhowthecompany incorporatestechnologyintoitsofferings.ItallowsTHBGlobal toremotelymonitorpatientsandprovidecontinuouscareinreal time.Thistechnology,coupledwithsecuredataandprogress tracking,providesacompletecareexperience.

CommitmenttoBuildPersonalizedRelationshipswiththe Team

THBGlobalunderstandsthevalueofhavingamotivatedand skilledteaminprovidinghigh-qualityhealthcareservices.The companytakesaholisticapproachtoteammanagementby ensuringthateachmemberunderstandstheirroleinachieving thecompany’svisionandgoals.Opencommunicationis encouraged,andthecompanyfostersacultureofcontinuous learninganddevelopment,providingstrategicopportunitiesfor teammemberstoupskillsandtakeonmoresignificant responsibilities.

THBGlobalvaluesitsteammembersandiscommittedto buildingpersonalizedrelationshipswitheachofthem.The companycreatesasupportiveandinclusiveworkenvironment thatprioritizesthewell-beingofitsteammembers.Tokeep employeesmotivated,THBGlobalofferscompetitive compensationandbenefitspackages,providesopportunitiesfor careeradvancement,andrecognizesthehardworkand dedicationofitsteammembersthroughrewardsandrecognition programs.

Thecompanyencourageswork-lifebalanceandprovidesa flexibleworkenvironment,whichallowsteammembersto balancetheirpersonalandprofessionallives.Thecompany alsoinvestsinteam-buildingactivitiesandeventstofoster asenseofcommunityandtogethernessamongitsteam members.Byprioritizingthewell-beingofitsteam members,THBGlobalcanattractandretaintoptalent, ultimatelyimprovingthequalityofitsservicesandpatient experiences.

LeveragingtheTrendstoLeadtheHealthcareIndustry

AccordingtoTHBGlobal,thethreetrendsthatwilldrive thefutureofthehealthcareindustryarepersonalized healthcare,telemedicine,wearablemedicaldevices,andthe growthofAIandmachinelearning.Thecompanyseemsto bewell-equippedtoleveragethesetrendsastheyhave alreadyincorporatedthemintotheirserviceofferings.For instance,THBGlobalofferspersonalizedhealthcare servicesthataretailoredtoeachpatientbasedontheirage, genetics,orriskfactors.Thecompanyalsoreliesheavilyon

“Whether you require preventative care, management of chronic conditions, or home care, The Health Bank provides you with a true continuum of care.” – Salman Arif, CEO, THB Global UAE

wearablemedicaldevicestoprovideremotemonitoringof patientsandtoconnectthemwiththeirvirtualcareteam.

Inaddition,thecompanyisopentotheuseofArtificial Intelligence(AI)andmachinelearningtoanalyzepatient dataandimproveclinicaldecision-making.THBGlobal’s focusontechnology-enabled,personalizedcare,combined withitsdedicationtocontinuousdevelopmentandupskillingofitsteammembers,suggeststhatitiswellpositionedtoleadthewayinthefutureofhealthcare.

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