Census 2020 + Engagement + Texas Region

Proposal Simple.

Effective.

Solutions.

Presented to

Presented by

RACE AND ETHNICITY: Facilitating Measurable Engagement of the Multicultural Marketplace in America AN INNOVATIVE RESOURCE FOR NARRATIVE TRANSFORMATION AND SCALABLE OUTREACH

Tré Media Stephanie Coleman Houston, Texas 77004 thetremag@gmail.com Phone: (347) 687-3624

e i n a h p e t S

COLEMAN

Tel. 347.687.3624 Web thetremag.com Email thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

HOW DO YOU MEASURE SUCCESS? How might I help you do better?

Tré Nation Media 2603 Augusta Drive Houston, TX 77057

STEPHANIE COLEMAN

EXTEND Media Partnership

1

CENSUS 2020 | INNOVATION + PROPOSAL

ENGAGE Curated Events

ENHANCEMENT Education Expansion

2

3

Tré is a strategic platform for sustained dialogue and scalable engagement with your target audience.

Inspiration could be called inhaling the memory of an act never experienced.

Sustained success requires investment in today’s students and families.

Via sustained monthly editorial features and media profiles, the opportunity exist to leverage Tré resources as a method to provide authentic engagement, improve outreach and brand impact in order to increase participation and support from diverse communities of color in the upcoming Census 2020: Shape Your Future — START HERE campaign.

Every response matters.

Census results help determine how billions of dollars in federal funding flow into states and communities each year.

Tré‘s Complete Community initiatives can expand via outreach opportunites which build a tangible relationship that supports growth and your desired return on investment.

Tré can design inspiring, scalable and collaborative solutions through the curation of distinct “Signature Events” on behalf of Census 2020: Shape Your Future —START HERE campaign.

Tré empowers Millennials of color and understands the nuances of cultural identity and ethnicity which are the key drivers for participation by diverse consumers.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Design is a forma relationship to a question.

How might we leverage innovation, experiential design and technology to successfully promote participation in the CENSUS 2020: Shape Your Future. START HERE Campaign?

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

al strategic

America is changing at a rapid pace. Currently, Houston is the 4th largest city in the United States and the largest in Texas. As a growing multicultural city, Houston residents speak more than 90 languages, and it also has one of the youngest populations in the country due to the influx of immigrants in the state.

The “black� immigrant population has increased fivefold since 1980. Consequently, developing effective engagement campaigns require robust consideration and an authentic conversation with people of African decent based on culture and nationality not simply complexion.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Message from the Founder IF IT DOES NOT CHALLENGE YOU, THEN IT DOES NOT CHANGE YOU.”

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Tré is Houston’s premier lifestyle, tech and the most innovative media company aimed at building impactful products and tailored experiences for Millennials, niche markets and affluent African Americans consumers.

00

Todays media evolution has transformed our life in ways that once seemed unimaginable. Long gone are the days of static reporting. Now, media is a conversation; it is organic, multi-directional and on-demand. As founder of Trè Media Group, we have a proven history of helping forward-thinking clients engage their targeted consumers through innovative narrative, curated media and tailored experiencebased design solutions that drive business forward.

We are the “Definitive Voice” of the community and we are transforming culture through authentic and measured human engagement.

e i n a h p e t S

I welcome and invite you to the #trenation experience.

COLEMAN

Stephanie A. Coleman Social Disruptor | Brand Strategist | Behavior Architect | Experience Curator | Founder

Passionate about disruptive media, entrepreneurship, and travel, Stephanie Coleman is the founder of Tré Media Group and No Plan B digital marketing agency. As owner of Tré Media Group, she is driven by the notion of relevancy and shaped by a “How Might We?“ perspective.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

Go Beyond the Surface.

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

AUTHENTIC. REAL. LIFE. STYLE.

WE ARE IN A RELATIONSHIP WITH OUR READERS. Tré is positioned to maximize reader engagement in order to increase brand loyalty for our partners by leveraging meaningful, distinct and targeted insight into our audience.

Tré helps brands engage diverse consumers, improve brand loyalty and increase their bottom line. We partner with forward-thinking advertisers and marketers striving to reach a wider audience, amplify their message and improve the influence of their engagement with Millennials, niche markets and affluent African-American consumers.

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Founded in 2010 by Stephanie Coleman, TrĂŠ Media Group can help Census 2020, marketers and advertisers increase brand loyalty by leveraging media, innovation and data-driven, experiential design solutions.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Our ethos.

Without deviation progress is not p The 2020 Census Barriers, Attitudes, and Motivators Study Survey revealed that self-response for the 2020 Census might increase if participants make the connection between completing a census form and the possibility of an increase in funding or support for their community, notably in support of critical community institutions, organizations, and services.

Harvey and recent floods have displaced thousands or Americans. How might we best engage residents of color and global citizens of African decent to support CENSUS 2020?

TrĂŠ Nation Media 2603 Augusta Drive Houston, TX 77057

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Nigeria Ethiopia Brazil Panama Latin American Caribbean Afro-Brazilian As of 2014 an estimated 150,000 Nigerian Americans live in Houston.

n from the norm possible.

There are some distinct differences between U.S.- and foreign-born blacks when it came to age, education, marriage and income.

Charles W. Corey of the U.S. Department of State stated that it has been estimated that Greater Houston has the largest Nigerian expatriate population in the United States..

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Tré Nation Brand Services.

Research confirms that African-Americans identify strongly with their cultural legacy, and are proud of their ethnicity, in ways that the average American citizen is not. Where less than half (48%) of Americans as a whole agree that their ethnicity is a significant part of their identity, some 7 in 10 African-Americans say the same. As well, when asked whether they were proud of their ethnic identity 82% of African-Americans responded positively, compared to 70% of the wider American population. Tré understands this engagement need and is a platform built with researched capacity to address this unique fact.

AUTHENTICITY: PEOPLE ARE DIFFERENT & IT’S OKAY Other issues differentiate the African-American community from the rest of the US population. African-Americans report that they face more discrimination than other groups, and they also believe that people sharing their ethnicity have to overcome more disadvantage than other ethnic groups.

Tré Nation Media 2603 Augusta Drive Houston, TX 77057

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Branded Communication Solutions

Curriculum + Education Expansion

Print Promotion + Non-Traditional Media

Networking Events

NE WS

Omni-Channel Engagement + Curated Events

GUIDE

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

THE KEYS TO SUCCESS SOMETHING FOR EVERYONE Market Competition and Product Differentiation

A

EXTEND. The Power of Media

B

ENGAGE The Multiplier Effect

C

EXPERIENCE The Road Ahead

Our reputation in Houston is

The rise of social media and

As an extension to current

unmatched. Although there

the impact of influencers has

products, our future services

are digital media agencies that

reshaped media. Our pricing,

will

succesfully engage Millennials

demographic

minuscule

and predective analytics (AI)

of color, there are no platforms

competition provides a unique

insight which advertisers and

that leverage multiple media

and enormous “Blue Ocean”

marketers can leverage to better

outlets

opportunity for scalable success.

reach their targeted audience.

with

consistency.

THETREMAG.COM Stephanie Coleman 347.687.3624

and

provide

data

analytics

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

COMPETITIVE LANDSCAPE With $89.7 million in spending, Procter & Gamble is the

with $36.1 million in total spending for the 12 months. By

largest advertiser targeting African American consumers,

providing nimble and tech-driven sytems, Tré is positioned

according to Nielsen Company. McDonald’s is second

to be an asset and much needed platform to expand their

with $37.7 million, followed by Johnson and Johnson

penetration in the marketplace.

IS YOUR DIGITAL MEDIA METHODOLOGY HELPING OR HURTING YOUR BRAND? WHAT IS YOUR ENGAGEMENT STRATEGY

October 2006 -September 2007.

TOP

MEET THE CONSUMERS .WHERE THEY ARE

SALES VS SERVICE

78% of African-Americans own a smartphone and 81% are more likely to show support for a favorite brand using social media. True to the marketplace, the African-American consumer is more likely to consume brands that are perceived as culturally connected and authentically inline with their values.

PLATFORM

DIGITAL

25%

We partner to create solutions that resonate. Collectively, the top 25 advertisers targeting African-American consumers spent a total of $681.0 mlllion for 12 months. The outreach budgets are expected to continue rising as the economy shifts. Tré helps advertisers shape their narrative and better relate to the consumer.

SOCIAL

MOBILE

TRADITIONAL

EXPERIENCE

TRÉ BLAVITY.COM THEROOT.COM BLACK ENTERPRISE BET ESSENCE Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Founder of TRÉ MEDIA, Stephanie Coleman creates the movement before the trend.

TRÉ utilizes a young and passionate social innovation, media and brand transformation team that leverages on-demand media to create strategic initiatives that disrupt, maximize and transform user engagement and response in the digital age.

Team Members. & Subject Matter #experts

By using a seasonal, task-centered, consultant team, we’re able to remain nimble and relevant. Partnership allows us to maintain control over the costs, deployments, and compatibility with other innovative solutions.

We create sustainable and tailored results that leverage What’s New, What’s Relevant and What’s Next.

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Stephanie Coleman Senior Social Disruptor

Frank Perez Miletus Ventures LLC | Visionary

Donna Jackson Engagement Innovator Consultant

Connie Foo Life-Cycle Curator

Kamaria Monmouth Digital Narrative Guru

Duane Bradley Gifted Raconteur | Media Specialist

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Packages.

What we have to offer.

Tré boldly speaks to those issues that matter most to diverse communities. Always trendsetting, our readers are tech-savvy, highly engaged and loyal.

Tré Nation Media 2603 Augusta Drive Houston, TX 77057

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Media Partnership

Curated Events

Community Innovation

Traditional Publishing, Editorial, Features, Social Media Feature Distribution

Event specific showcase, niche, pop-up, in-home, grass-root, tactile cultural engagement.

Lecture series and academic collaborative experience.

Provide enrichment and student engagement.

INCREASE MARKET REACH AND TRANSCEND EXPECTATIONS

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Media.

Partnership #01

Client My Brothers Keeper Solution New Brand and Curated Experience Overview https://youtu.be/UPDTauDn3aw

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL HOUSTON HEALTH DEPARTMENT https://youtu.be/BDeIkpBXBUI

01 CASE STUDY

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Client Monday Morning Media Madness Solution Social Media, Art and the Affordable Care Act Overview https://youtu.be/-HpLVCuTPjQ

Curated Experience #02 THETREMAG.COM Stephanie Coleman 347.687.3624

HOUSTON AIRPORT SYSTEM WELCOMES THE ALPHA KAPPA ALPHA SORORITY https://youtu.be/SqxHiN--tXI

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Actinium Aluminium Americium Barium Berkelium Beryllium Bismuth Bohrium Cadmium Calcium Californium Cerium Cesium Chromium Cobalt Resident Copper + Resources Curium Box Subcription

02 #HOUSTON WITH ASHLEY A CONVERSATION REGARDING HEALTH, ART AND COMMUNITY WITH HOUSTON’S FIRST DAUGHTER, ASHLEY TURNER https://youtu.be/w-u1EWQvQz8

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Curriculum.

Innovation #01

Client Houston Independent School District Solution Youth Career Engagement Internship STUDENT CAREER ENGAGEMENT HISD, KPFT, HMSTV, https://youtu.be/DXjbuXwc56M

THETREMAG.COM Stephanie Coleman 347.687.3624

Overview https://youtu.be/bydQ2KUL5hQ

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

03 Client Region IV + Science, Math, Art, Technology, Research, Technology Solution Tré SMART Talks Overview https://youtu.be/e2tsLyq3mvs Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

AARP United Nations West Point Academy Florida Grand Opera City Center Theatre Footsteps Group Mercedes Essence Magazine Lowe’s Carnegie Hall, The New York City Department of Health and Mental Hygiene, Alternatives for Natural Healing, Hake Associates Kramer Design Uniworld Group, Impact Graphics,

Latina Magazine NYC Board of Education Sri Chinmoy University of Houston, Texas Southern University, Charity Productions RISD Museum, Rivers, Doyle & Walsh, Keep Providence Beautiful Allstar Medical, Kandi’s Kids Anti-Defamation League Houston Community College Houston Health Department I’Claudia Visual Communication Lincoln Center for the Performing Arts KCOH 90.1 FM HMSTV

Some Clients.

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

People we’ve worked with.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

01

02

CENSUS 2020 | INNOVATION + PROPOSAL

03

04

Timeline.

Going to work.

Phase One Aug-Sept 2019

Phase Two Oct-Nov 2019

Phase Three Dec-Jan 2019-2020

Phase Four Feb-Mar 2020

CENSUS 2020

CURATED EXPERIENTIAL EVENT

CURRICULUM INNOVATION FOR STUDENTS

CENSUS 2020 MEDIA PROFILE

January 2020: The Census Bureau begins counting the population in remote Alaska.

April 2020: Census takers begin visiting college students who live on campus, people living in senior centers, and others who live among large groups of people. Census takers also begin conducting quality check interviews to help ensure an accurate count.

Research demographic, outreach goals and opportunities for collaborative outreach.

POLITICS & BUSINESS ISSUE Historical Society Dining/Chef Profiles Travel + Aviation Voting Issues/Trend

January–September 2019: The U.S. Census Bureau opens 248 area census offices across the country.

These offices support and manage the census takers who work all over the country to conduct the census.

August 2019: Census takers begin visiting areas that have experienced a lot of change and growth to ensure that the Census Bureau’s address list is up to date.

FAITH & BUSINESS ISSUE Financial Planning Love & Romance Financial Planning Education Profiles Rodeo and Cowboys

THETREMAG.COM Stephanie Coleman 347.687.3624

18-months

ARTS & CULTURE ISSUE Mother’s Day Everyday Heroes Historical Society Outdoor Travel Guide

STEPHANIE COLEMAN

05

06

CENSUS 2020 | INNOVATION + PROPOSAL

07

08 March 31, 2021: By this date, the Census Bureau will send redistricting counts to states. This information is used to redraw legislative districts based on population changes.

Phase Five Apr-May 2020

Phase Six Jun-Jul 2020

Phase Seven Aug-Sept 2020

Phase Eight Oct-Jan 2020-21

CENSUS 2020 MEDIA PROFILE

CURRICULUM INNOVATION FOR STUDENTS

CURATED EXPERIENTIAL EVENT

CENSUS 2020 MEDIA PROFILE

April 1, 2020: Census Day is observed nationwide. By this date, every home will receive an invitation to participate in the 2020 Census. Once the invitation arrives, you should respond for your home in one of three ways: online, by phone, or by mail.

May 2020: The Census Bureau begins visiting homes that haven’t responded to the 2020 Census to make sure everyone is counted.

EDUCATION & HOME ISSUE Spring Fashions Automotive Education Profiles Home & Garden Human Relations

EDUCATION & ENTERTAINMENT ISSUE Tre Anniversary Junteenth; Summer Pleasures Medical Profiles

EDUCATION & CULTURE Best of Tre Schools Weddings/Celebrations Travel + Aviation Back to School

COMMUNITY AND FAMILY ISSUE Summer Activities Youth Recreation Woman’s History Cancer Awareness Fitness Spas/Gyms Medical Profiles

December 2020: The Census Bureau delivers apportionment counts to the President and Congress as required by law.

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Estimate.

A breakdown of proposed engagement.

Engage Local. Impact Global.

We deliver innovation, sustainable ideas and measurable solutions. www.thetremag.com

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

MEDIA PARTNERSHIP + AUDIENCE BUILDING • PRINT: / 100 PAGES (PREMIERE AD, FEATURED EDITORIALS, PHOTOS, ETC)

TBD

• DISTRIBUTION: TARGETED MAILING. SELECT EVENTS, KEY RETAIL SHOPS (LOCAL, NATIONAL)

TBD

• PRESS ENGAGEMENT, SOCIAL MEDIA, WEBSITE, DIGITAL, RADIO, PODCAST, TV, VIDEO

TBD

CURATED EVENTS + NETWORKING + OUTREACH + FUNDER ENGAGEMENT • STRATEGIC, CULTURALLY DIVERSE, CURATED LOCATION-DRIVEN EVENTS

TBD

• LECTURE SERIES AND KEY BARRIER ENGAGEMENT EXPERIENCE + ADVISORY COMMITTEE

TBD

• EVENT SPECIFIC SHOWCASE, NICHE, POP-UP, GRASS-ROOT, TACTILE ENGAGEMENT, CULTURED

TBD

EDUCATION EXPANSION + CURRICULUM ENHANCEMENT • CULTURAL BASED INFUSION (SCIENCE, TECHNOLOGY, RESEARCH, ENGINEERING, ART, MATH)

TBD

• CURRICULUM SCOPE, RELEVANT, AND ACADEMIC COLLABORATIVE EXPERIENCE

TBD

• FORMAL DESIGN AND INSTITUTIONAL ENGAGEMENT CAMPAIGN

TBD

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Contact.

Stephanie Coleman 347.687.3624 www.thetremag.com thetremag@gmail.com

THETREMAG.COM Stephanie Coleman 347.687.3624

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

STEPHANIE COLEMAN

THETREMAG.COM Stephanie Coleman 347.687.3624

CENSUS 2020 | INNOVATION + PROPOSAL

STEPHANIE COLEMAN

CENSUS 2020 | INNOVATION + PROPOSAL

Tel. 347.687.3624 Web. www.thetremag.com Email. thetremag@gmail.com

CENSUS 2020 | INNOVATION + PROPOSAL

BRANDING IS THE EASY PART, THE ESSENTIAL MEASURE OF DISRUPTIVE DESIGN IS TO CREATE SOLUTIONS WHICH COMMUNICATE A NARRATIVE THAT TRANSCENDS SPACE AND TIME.” -Stephanie coleman

STEPHANIE COLEMAN 347.687.3624