2023 Giving Opportunities


TheAnnandRoyButlerHike-and-BikeTrailrecentlycelebrated50 yearssinceLadyBirdJohnson,AnnButler,andfriendssteppedup andledfellowAustinitesintransformingadustystripofshoreline borderingthen"TownLake"intothelargestandmostcomplete naturalareaindowntownAustin.
Forthepast20years,TheTrailConservancyhasfollowedthe community'sleadwithamissiontoprotect,enhance,andconnect theButlerTrailforeveryone.Weworkhardtoensurethatthenatural habitatoftheTrailmaintainsitsnativebeautyandintegritywhile enhancingwhattheTrailofferstoeveryvisitorandcommunitythat surroundsit.
Overthenexttenyears,TheTrailConservancywillassume responsibilityforoperationsandmaintenanceoftheButlerTrailand almost300acresofsurroundingparklandfromtheCityofAustin. And,aswelookintothenext50years,weknowthatcommunitywill continuetobeatthecoreofeverythingwedo.
ThankyouforbeingapartofourmissionandvisionfortheButler Trail.
HeidiAnderson CEO,TheTrailConservancyTo protect, enhance, and connect the Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.
ThebelovedButlerTrailisanaturalsanctuary thathugstheshoresofLadyBirdLake intheheartofdowntownAustin.
It'sahealingplace, aplacewherepeoplegotocleartheirminds, communewithnature,gatherforfun, orstretchtheirboundaries.
It'smilesofwell-lovedplacesaplacetosplashinthelake,pushastroller,spotaheron,hearlive music,grababeer,catchupwithfriends,rideabike,runformiles, orjustbe.
It'saplacetoexperienceAustin inallitsdiversityateverystageofourlives. Andit'sthecenterofthecity'sexpandingnetworkofconnected urbanpaths.
Ultimately,theTrailwillextendfurther eastwardandwestwardalongthelake. It'seasyforeveryoneinAustintogetto. Itconnectspeopletonatureandustooneanother forgenerationstocome
Championdiversity,equity,andinclusionforall.
Dreambig,setaboldvisionandachievetransformativeresults.
Cultivatestrongpartnershipstoamplifyourefforts.
HonorthelegacyoftheTrailandensureitsvitalityforgenerationsto come.
Preserveandprotecttheurbannaturalsettingandourexperienceinit.
Staysafe,behealthy,havefun.
Ant Apr
Kick
April
Logo featured on event website at corresponding level
Dedicated social posts from both Rowing Dock & TTC accounts
Roundup social posts from both Rowing Dock & TTC accounts
Included on volunteer tshirts
Featured on event signage & promo materials
Number of corporate attendees participating as volunteers for Earth Day Clean-Up
Company prize awards to volunteers for unique categories for Earth Day Clean-Up
Opportunity to include promo item in volunteer gift bag
On-site presence with a station or activity
Exclusivity in category
Anticipated Attendance: 500
TheTrailConservancy’sbiggestfundraisingeventoftheyear,Twilighton theTrail,isoureasygoingtakeonthetraditionalgala.Theeventhighlights everythingyouloveabouttheButlerTrailalongsidefoodandbeverage,live andsilentauctions,entertainment,andmore–allwhileoverlookingthe beautyoftheTrailitself.GuestscelebratetheirloveoftheTrailwithatwist ontraditionalgalaattire-“cocktailontop,Trailonbottom.”
December 2023
Anticipated Attendance: 200
EachDecember,TheTrailConservancyhostsourannualStateoftheTrail breakfastcelebratingtheyear'saccomplishmentsandgivingasneakpeek intotheprojectsandprogramsonthehorizonforthecomingyear.Stateof theTrailisaninvitation-onlyeventforTTC'sdonors,members,partners,and communitystakeholders.
$10,000 Underwriter
Titlesponsorship
Inclusiononinvitationsandinthemembershipnewsletters
LogoinclusionontheStateoftheTrailwebpage
Opportunitytogiveawelcomespeech
LogoRecognitiononallsignageandprintedmaterials
$5,000 Supporter
NameRecognitiononsignageandprintedmaterials
LogoinclusionontheStateoftheTrailwebpage
Mentionedinthemembershipnewsletters
OurweeklyMusicontheTrailseriesbringsAustin’smostbelovedmusicians andartiststotheTrailforpop-upconcertseachSaturdaymorning.Theseries featurestwomusicianseachweekend(withbreaksinbothsummerandwinter duetoextremeweather).ThisprogramiscurrentlypresentedbyH-E-B,with secondarysponsorshipopportunitiesavailable.
Annual Sponsorship: $10,000
Individual Sponsorship: $1,000 per session (two sessions per month)
ThenextiterationofouryogaseriesFlow+ Thrive,FitnessontheTrail,isafreemonthly wellnessclassfeaturingallabilitygroupworkout activitiesrangingfrombootcamps,yoga practice,groupwalks,andmoretoserveTrail usersbetter.
Asasponsor,yourcompanywillbeincludedon: Allprogram-relatedpromotionalmessaging
Allprogram-relatedmarketingmaterials
Allprogram-relatedon-Trailsignage
AReading&AdventureProgram
ExpansionoftheKidsAdopt-a-GardenProgram
SummerExplorationSeries
If you're interested in supporting these programs, please contact: Cassie Bernhardt, CDO | cassie@thetrailconservancy.org
Annual Sponsorship: $25,000
ExpandingonourpopularSantaontheTrail,TheTrailConservancywilladd holidayprogrammingthroughouttheyearwithholiday-themedpopupsat multipleTraillocations.AsourTitleSponsor,youwillreceiveallbenefits referencedinthefollowingchart.
Santa on the Trail: $10,000
Helpkickofftheholidayseasonwithcheer andunderwritingSanta'stravelexpenses fromtheNorthPole!Eachyear,Santavisits theButlerTrailforphotoswithvisitors.
T il T i k T t $10 000
Treat brate ntests,
Easter on the Trail: $5 000
Trailuserstoknowthatwelovethem!
Logo representation in all photos as either a sign or photo overlay
Logo on the specific holiday landing page of the website
Logo included on all promotional materials
Opportunity to have an on-site presence and distribute promotional materials
On-Trail signage at the event location
Link in all social media posts about the event/day
Opportunity to collaborate on any promotional giveaways
$30,000 to
Forthethirdyear,TheTrailConservancywillpartnerwiththeLadyBird JohnsonWildflowerCentertohostasatellitefortaspartofthe2023Fortlandia exhibition.Debutingin2018,theWildflowerCenterhostsfantasyfortscreated bylocalartists,architects,anddesigners,highlightingtheappreciationof naturalenvironmentsthroughinnovativeandsustainabledesigns,materials, andconstructions–allevokingchildhoodmemoriesofplayandwonderinthe outdoors TheTrailConservancy’sSatelliteFortisfreeandopentoallagesand abilitiesalongtheButlerTrail.
SponsorshipBenefitsInclude:
LogoinclusiononthetemporarysignagelocatedattheButlerTrailsatellite fortfromOctober2023–January2024
LogoincludedontheFortlandialandingpageontheTTCwebsite
MentionsinallTTCsocialpostspromotingthesatellitefort
TablingopportunityattheTTCsatellitefortgrandopeningcelebration
$120,000 to Underwrite for two years
$60,000 to Underwrite for one year
Afterayearofcommunityengagement,andinpartnershipwiththeAustin ParksandRecreationDepartment(PARD)andtheCityofAustinArtinPublic Places(AIPP),TheTrailConservancywilllaunchanArts+CulturePlanforthe ButlerTrailin2023.Thisismorethanavisionaryplanforartexhibitsonthe Trail.ItisaplanfortheTrailanditsusersdesignedtocontributetothespace byelevatingexperienceswithoutoverwhelming,distracting,orcomplicatingthe environment.
Temporaryartinstallationswillbeginwithathemeandfitintoaspace. Creativeactivationswillstartwiththespaceandcreateanexperience.
TheTrailConservancyplanstolaunchoneinstallationin2023andislookingfor anunderwriter.
SponsorshipBenefitsInclude:
Logoinclusiononalltemporarysignagelocatedneartheon-Trail installation
LogoincludedontheArts&CulturelandingpageoftheTTCwebsite Inclusioninanypressreleasesabouttheinstallation
MentionsinallTTCsocialpostsandnewsletterspromotingtheinstallation oractivation
Tablingopportunityatthegrandopeningcelebration
Sponsorship: $50,000
Underwriteanentireyear'sworthofplantingsalongtheTrail Fromnative grassestowildflowers,theseseedsarethepivotalherobehindourecological restorationefforts.In2022,TTCseededover14acresofparkland,creating nativehabitatsandpushingoutencroachinginvasivespecies.
Plant&SeedSponsorshipincludes:
LogoinclusiononallwildflowerseedpacketsusedforTTCeventsand stewardship
Logoinclusiononthewebsite
Logoinclusionontemporaryon-Trailsignagerelatingtoecological restorationefforts
Nameincludedonanypermanenton-Trailsignagerelatingtoecological restorationeffortsfor2023
Sponsorship: $50,000
ContributetowardsthenextchapterofimpactontheTrailbyhelpingto purchaseutilityterrainvehicles,thefirstinTTC'sfleetofvehiclesservicingthe Trail.AsTTCtakesonmoreparkoperationsandmaintenanceaspartofthe 2022ParkOperationsandMaintenanceAgreementwiththeCityofAustin, thesevehicleswillbecriticalinourabilitytogrowouroperationaleffortsalong theTrail.
TheAll-TerrainVehicleSponsorwillreceivepermanentlogoplacementonthe vehicles.
Sponsorship: $35,000
Fromadvancedmappingsoftwarecapabilitiestogettingground-truthingand data-gatheringstudentsoutontheTrail,theexpansionofTTC'sGeographic InformationSystems(GIS)capabilitieswillplayacriticalroleinthefutureofthe organizationandtheTrail GISMappingwillgivekeyinsightsintotheecological healthandfunctionofthelandandthesustainabilityofmaintenanceefforts
SponsorshipincludeslogoinclusionontheTTCwebsiteandpublically availableTTCmaps.
Sponsorship: $20,000
Initsinauguralyear,TheTrailConservancy'sGoatProgramwilltackleupto15 acresofdisturbedvegetationalongthelake,munchingoutinvasivewoodyand herbaceousspeciesandexcessivevinegrowth.Goatswillhelpindifficult-toreachareasandallowcontractorsgreaterefficiencywhendoinginvasive specieswork.Goatherbivoryonpoisonivywillallowforbetter,saferaccessto volunteergroupsinnaturalareasforstewardship.
GoatSponsorshipincludeslogorecognitiononTrailsignagerelatingtoactive goatprogrammingandlogorecognitionontheTTCwebsite.
Sponsorship: $15,000
IncollaborationwiththeWatershedProtectionDepartment,TheTrail Conservancygrowsandstagesnative,uncommonriparianplantspeciestobe usedinrestorationprojectsonLadyBirdLakealongtheTrail.Theshared greenhouseisacentrallocationformanyofTTC'spublicvolunteerdaysand shorelinemaintenanceefforts.
TheGreenhouseSponsorwillreceivelogorecognitionontheTTCwebsiteand on-siteatrelatedVolunteerevents.
MatchingOpportunitiesareagreatwaytoencourageotherdonors-doublingtheirgiving effortsonbehalfofTheTrailConservancymission
Amplify Austin (March 1 2 2023)
Provide a M Forthepas
24-hourdayof givingknow er,yourgiftwill beusedto ththebrandand namerecog
Newsletters
Socialmed Website
TheTrailCo
Giving Tuesday (November 28, 2023)
Provide a Matching Gift: $5,000 - $25,000
GivingTuesdaywascreatedin2012asasimpleidea:adaythatencourages peopletodogood.TheTuesdayfollowingThanksgivingisnowaglobal movement.BysigningupasaMatchPartner,yourgiftwillbeusedtoincentivize (andmultiply)morethan5,000donorswiththebrandandnamerecognitionin our:
Newsletters
Socialmedia
Website
TheTrailConservancyGivingTuesdaydonationpage
End-of-Year Giving (November - December 2023)
Provide a Matching Gift: $25,000 - $100,000
TheTrailConservancyraisesalmostone-thirdofourannualoperatingbudget eachyearduringourend-of-yeargivingcampaign.ThecampaignisvitaltoThe TrailConservancy'ssustainability,raisingcriticalunrestrictedfunds.
Byprovidingaone-to-onematch,youcandoubletheimpactof10,000potential donorsandreceivebrandandnamerecognitioninour:
Newsletter
Socialmedia
In-homemailers
Allonlinedonationforms
$25,000 annual donation
TheTrailConservancyhasimplementedarobustecologicalrestoration programontheButlerTrailandapproximately220acresofparkland.As partofourmissiontoprotectandenhancetheTrail,wemustpromotea healthyecosystemwithnativeplantsandtrees.
Inadditiontoskilledlabor,TheTrailConservancyleveragesvolunteersto assistwithecologicalrestorationworkthroughouttheyear.Lastyear,over 1,000volunteersworkedaroundtheTrail.Withthehelpofthose volunteers,over3,900nativeplantsandtreeswereplanted,575cubic yardsofmulchwerespread,and10.4acresofmeadowwereseeded.Your sponsorshipoftheecologicalrestorationprogramoftheTrailwillhelpus expandtheprogramevenfurtherin2023.
CorporateConservationSponsorshipincludes:
OpportunitytoaddressthegroupatourannualSaplingPlantingDay (over100volunteersinattendance)
DayintheDirtteam-buildingdayontheTrail
Opportunitytotableanddistributemarketingmaterials/swagata VolunteerEvent
InvitationtoourannualSaplingPlantingDayforyourteam
ProminentbrandandlogorecognitiononVolunteerSignagelocatedon theTrailatvolunteereventsthroughouttheyear
Nameandlogorecognitioninecologicalmarketingmaterialsproduced bytheTrailConservancy
LogoandhyperlinkontheEcologicalpagesofthewebsite
PermanentonTrailRecognition
Ourcorporatevolunteerprogrampromotesteambuilding,volunteerism, andenvironmentalstewardship.Thecustomizablevolunteerday,ledby theTrailConservancystaff,providesyourteamwiththetoolsand equipmentneededtofacilitatetheirvolunteerday DayintheDirtactivities canincludebuildinggardens,installingnativeplantsandsaplings, spreadingwildflowerseeds,removinginvasiveplants,spreadingmulch, andmore.OnTrailsignagewithcompanylogowillbeprovidedbyTTC duringtheevent.
Forgroupsofover50people,pleasecontactJessicaBurfordatjessica@thetrailconservancyorg
Fundraising Goal: $650,000
FestivalBeachisourlargestcapitalprojectfocusedonrestoringecological functionandfixingalarge-scaleerosionissue Shorelinerestoration,bioswales, andretentiongardensbuiltinthisareawillenhanceshorelineresiliencyandtree healthinthearea.
PermanentTrailrecognitionisrestrictedbycitycodetonameonlyandamountsover$25,000Fundraising Goal: $120,000
TheTrailiscurrentlyundergoingaComprehensiveSignagereviewthatwill producealistofrecommendationsforconsistentsignageandwayfinding directingTrailusersandvisitorstoandalongtheButlerTrail Newsignagewill improveconnectionsbetweenareasalongtheTrail,includingtrailheads,parks, andothercommunityareas.TheprojectaimstoenhancetheTrailexperience withouttakingawayfromthenaturalbeautywhilehighlightingnaturalsystems andeducatingusersaboutthesystems’functions.Improvedwayfindingwill increasesafetyontheTrailandpromoteTheTrailConservancy’snewidentity astheprimarystewardoftheTrailwithincreasedbranding Newsignagewould presentinformationsimplyanduniformly,usingclearfontsandsimpledesign, contributingtoAustin'sdiversecommunitieswithmultilingualtext.
Fundraising Goal: $2,000,000
The2015HollyShores/EdwardRendonSr.ParkatFestivalBeachVisionPlan identifiedtheneedforanadditionalplayareaalongtheButlerHike-and-Bike Trail,whereitwasrecentlyrealigned.SittingbetweenFiestaGardensandthe CamachoCenter,thenortheasterncornerofthelagoonhasthemostpotential tohostthisarea.Thisidealsiteisanopengrassyoverahalf-acreoutsidethe protectedfloodplainsandwatershedboundaries.Thevisionforthechildren’s playareaisforaccessiblepathstomeanderthroughthearea,allowingfamilies ofallagesandabilitiestoparticipate.Shadetreesandplantedareaswillgive childrenthejoyofplayinginanaturalenvironmentandcreatecomfortable shadedareasforseating.
TheAustinParks&RecreationDepartmentcompletedPhase1restorationwork in September 2022, which included cleaning and removing graffiti, restoring the originalwindows,addingacousticceilingtiles,updatingtheinteriorandexterior lighting,andaddingADAaccessibilityimprovements.
TheTrailConservancyisexcitedtoleadPhase2ofthismonumentalproject, bringingthehistoricwaterintakebuildingtolifeandprovidingtheamenitiesand maintenanceneededfordailyoperations Phase2plansincludeanexpanded lawnarea,wateraccess,dailyconcessions,anindoorstage,andmore.Upon completion,theSeaholmbuildingwillbeacommunitygatheringspacefor everydayusebythepublicalongsidetheTrail.
Thisyear,theTrailConservancy,inpartnershipwithPARD,islaunchingan approximately$12,000,000capitalcampaigntofundPhase2andbegin constructiononcethegoalhasbeenreached.
Formoreinformationonthiscampaign,pleasecontactCassieBernhardtat cassie@thetrailconservancy.org.
Ourmembershipprogramsaremadeupoflike-mindedindividualswhoenjoy theButlerTrail.Thereareavarietyoflevelsandwaystogetinvolved,with benefitsthatincludenetworkingevents,earlyaccesstoevents,TTC merchandise,quarterlynewsletters,andmore.
ConservationCirclestartingat$10,000ayear
LiveOakCirclestartingat$5,000ayear
CypressCirclestartsat$1,000ayear
RedbudCirclestartsat$250ayear
Ouron-Trailrecognitionprogramsareanimpactfulwaytopersonalizepartof theTrailandhonorfriends,family,andpetswithalastinglegacy.Personalizea commemorativebrickateitherLakeshoreorButlerShoresoradoptabenchat theRaineyStreetTrailhead.
Commemorative Bricks: $250 - 4”x8” brick | $500 - 8”x8” | $1,00012"x12" brick
Benches: $12,500 for ten years | $25,000 for permanent recognition
IncludingTheTrailConservancyinyourestateplansisaneasywayto accomplishyourcharitablegoals,whilehelpingtoensurethetrail’s future!
SupportingTheTrailConservancythroughgiftsfromwills,livingtrusts, andgiftsfromIRA’sarejustafeweasyandsmartwaystomakea differenceforAustin’smosttreasuredasset.
TolearnmoreaboutwaystosupportTheTrailConservancyinyour estateplanning,contactCassieBernhardt,ChiefDevelopmentOfficer. 855.44.TRAIL(87245)
AndyAustin BoardChair
TaraShaikh Secretary
ClaireHempel ChairElect
LeahBojo
CaraCaulkins
RyanCoaxum
AlejandroDelgado
LisaFritsch
SandraGonzalez
MattHarriss
AshleyJones
MikeShaw Treasurer
ZachHunter PastChair
KevinLanza
MikeMarin
JimMatoushek
MunaMitchell
ChrisRagland
BradStein
ScottThomas
ChrisWhitaker
www.thetrailconservancy.org
@thetrailconservancy
@thetrailconservancy
@thetrailATX
TheButlerTrailisthe10-milelush,urbanpathintheheartofAustinthatgetsmorethan49 millionvisitseveryyear TheTrailConservancy’smissionistoprotect,enhance,andconnectthe ButlerHike-and-BikeTrailatLadyBirdLakeforthebenefitofall Sinceitsfoundingin2003,The TrailConservancyhasachievedrestorationandbeautificationprojectstotheTrail’sinfrastructure andenvironmentwhilehonoringtheoriginalvisionoftheTrail’sfoundersandensuringits vibrancyforgenerationstocome
PermanentTrailrecognitionisrestrictedbycitycodetonameonlyandamountsover$25,000 TheTrailConservancyisanon-profit,tax-exemptcharitableorganizationunderSection501(c)(3) oftheInternalRevenueCodewiththeTaxID:87-0699956