

For the past 21 years, The Trail Conservancy has followed the community's lead with a mission to protect, enhance, and connect the Butler Trail for everyone. We work hard to ensure that the natural habitat of the Trail maintains its native beauty and integrity while enhancing what the Trail offers to every visitor and community that surrounds it.
We invite you to join us as The Trail Conservancy assumes greater responsibility for the operations and maintenance of the 10-mile Butler Trail and the almost 300 acres of surrounding parkland. As we look into future generations, we know that community will remain at the core of everything we do. This space is for the community, by the community.
On behalf of our team and the millions of Trail users annually, thank you for being a part of our mission and vision for the Butler Trail.
To protect, enhance, and connect the Ann and Roy Butler
Trail at Lady Bird Lake for the benefit of all.
LADY BIRD LAKE: THREE LOCATIONS
ANTICIPATED ATTENDANCE: 2,000+
The 3rd Annual Earth Day Clean Up Event will be hosted by the Rowing Dock in partnership with The Trail Conservancy, kicking off Earth Day 2024. This is the only community-wide Earth Day clean up event that takes place on both land and lake, and it's a popular event for companies that want to take advantage of team-building opportunities around Earth Day.
Volunteers can register for a 2-hour block, during which they can remove trash whilst paddling on the lake or traversing the Trail on foot. Prizes will be awarded throughout the day at each location for "Most Trash Collected" and "Austin's Weirdest Item Collected."
$60,000 - the Rowing Dock
Hosts event to raise funds for The Trail Conservancy. Acts as event director and is responsible for event operations across all clean up locations, logistics, registration, staffing, boats/equipment, and marketing efforts. Sponsorship is a combination of in-kind and cash contributions.
WHAT’S INCLUDED
Recognition as host and title sponsor of the event with leading placement across all media/creative materials and promotions. Recognition on front of volunteer t-shirt .
$25,000 - One slot available.
WHAT’S INCLUDED
Hero logo placement / brand recognition across key channels (website, e-newsletter, press release and media outreach inclusion, RD/TTC social media); Brand shoutouts; Logo placement on volunteer t-shirt in hero position; logo featured on day-of event signage with ‘Presented by’ language; dedicated lake or land volunteer day for employees; corporate volunteer registrations with unique landing page to register team (capacity limitations apply); on-site vendor booth experience (optional).
$10,000 - Multiple slots available.
WHAT’S INCLUDED
Logo placement on volunteer t-shirt in hero position; Brand recognition across key channels at corresponding level (website, e-newsletter, RD/TTC social media; corporate volunteer registrations available (capacity limitations apply); dedicated lake or land volunteer day for employees (# dependent on level); on-site vendor booth experience (optional).
$5,000 - Multiple slots available.
WHAT’S INCLUDED
Logo recognition on signage at supplies station and volunteer meeting location + verbalbrand shoutout; Brand recognition across key channels at corresponding level (website, e-newsletter, RD/TTC social media; corporate volunteer registrations available (capacity limitations apply); recognition on volunteer t-shirt; on-site vendor booth experience (optional).
$2,500 - Multiple slots available.
Logo recognition at trash weighing station at one of three clean up locations; Brand recognition across key channels at corresponding level (website, e-newsletter, RD/TTC social media; recognition on volunteer t-shirt; corporate volunteer registrations available (capacity limitations apply).
$2,000 Cash + $1,000 in Prizes
Ideal sponsorship for retail-based brands. Provides prizes for volunteers who win ‘Austin’s Weirdest Trash Collected’ prize or volunteers who win ‘Most Trash Collected’ prize. Responsible for sourcing prizes for winners (18 prizes/$50 each approx). Approval of prizes required. Delivery to Rowing Dock two weeks prior to event.
WHAT’S INCLUDED
Brand name recognized as sponsor of prize when awarded to winning volunteers at end of each time slot; Brand recognition across key channels at corresponding level (website, e-newsletter, RD/TTC social media); recognition on volunteer t-shirt; corporate volunteer registrations available (capacity limitations apply).
Raffle Sponsorship ($500 cash + $100 prize value): For retail brands who do not have capacity to provide volume of prizes outlined above, you may participate through an on-site product giveaway via raffle. Reach out to Rowing Dock for more info.
$2,000 - One slot available.
WHAT’S INCLUDED
Company name at one time slot at one of core trash pickup locations; Brand recognition across key channels at corresponding level (website, e-newsletter, RD/TTC social media); recognition on volunteer t-shirt; corporate volunteer registrations available (capacity limitations apply).
Ideal option for retail, food/beverage and boat rental companies as well as service-based brands interested in supporting event (media, advertising, signage, etc.). Recognition will be determined based on level of in-kind donation.
*Sponsorship must be secured 8 weeks prior to event to be included in printed materials. Sponsorship and registration ison a first come first serve basis. If sponsorship includes dedicated company volunteer option, company is responsible forsigning up volunteers by predetermined deadline. Spots will be released to the public if deadline is not met.
ANTICIPATED ATTENDANCE: 2,000+
The Earth Day Jubilee, now in its second year, is a community celebration that highlights the environmental and ecological impact of the Butler Trail as a natural resource to Austin. The event is free and open to everyone and will feature workshops by community partners, resources, unique earth-friendly vendors, food and beverages, and family-friendly entertainment.
PRESENTING SPONSOR
$10,000
• Logo prominently featured on all promotional materials for the event (including but not limited to invitations, flyers, posters, e-blasts, and calendar listings)
• Logo prominently featured on the event landing page of the website
• Logo prominently featured on any on-Trail event signage
• Logo integrated into the photo opportunity
• Tagged in all social posts and announcements
• Recognition in the press release
• Opportunity to have a booth on-site with activities or giveaways
• Collaboration on a signature promotional giveaway
• Dedicated volunteer day with TTC for up to 30 people
EVENT SPONSOR
$2,500
• Logo featured on all promotional materials for the event, including flyers, posters, and e-blasts
• Logo featured on the event landing page of the website
• Logo featured on any on-Trail event signage
WEDNESDAY, JUNE 5, 2024
INTERNATIONAL SHORES
ANTICIPATED ATTENDANCE: 2,500
Maudie’s Moonlight Margarita Run is turning 21 in 2024. Join us in celebrating with two of Austin’s favorite things – running and margaritas!
The annual fun-run-raiser combines TTC’s profile of active living and having fun. Participants can choose to run, walk, or skip through the 5K race, ending in a celebration with Maudie’s Tex-Mex eats and drinks at the finish line.
TITLE SPONSOR
$25,000
• Logo projection
• Stage shoutouts
• Invitation to annual Establishment Planting Day
• Prominent recognition on event signage*
• Celebratory trophy
• Logo recognition on race shirt
• Recognition in The Trail Conservancy marketing
• Vendor booth**
• 25 MMR Run Passes
GOLD SPONSOR
$10,000 - Multiple available.
• Stage shoutouts
• Invitation to annual Establishment Planting Day
• Prominent recognition on event signage*
• Celebratory trophy
• Logo recognition on race shirt
• Recognition in The Trail Conservancy marketing
• Vendor booth**
• 10 MMR Run Passes
SILVER SPONSOR
$15,000 - Multiple available.
• One chosen location for recognition on event signage*
• Celebratory trophy
• Name recognition on race shirt
• Recognition in The Trail Conservancy marketing
• Vendor booth**
• 8 MMR Run Passes
BRONZE SPONSOR
$2,500 - Multiple available.
• Name recognition on race shirt
• Recognition in The Trail Conservancy marketing
• Vendor booth**
• 5 MMR Run Passes
VENDOR SPONSOR
$1,000 - Multiple available.
• Recognition in The Trail Conservancy marketing
• Vendor booth*
• 2 MMR Run Passes
FOUR
ANTICIPATED ATTENDANCE: 500
The Twilight on the Trail is the biggest fundraising event The Trail Conservancy hosts every year. It's a unique take on traditional galas, with a laid-back atmosphere that showcases the beauty of the Butler Trail. The event features live and silent auctions, entertainment, food and beverage, and more. Guests are encouraged to dress up in "cocktail on top, Trail on bottom" fashion to celebrate their love for the Hike-and-Bike Trail.
TITLE SPONSOR
$50,000 - One available.
• Opportunity to address the crowd
• On-Trail team building/Day in the Dirt
• Invitation to annual Establishment Planting Day
• Valet parking provided
• Promo items at event
• Prime logo recognition at event
• Recognition in The Trail Conservancy marketing
• 20 Twilight guests (two tables)
• Opportunity to have a booth on-site with activities or giveaways
PRESENTING SPONSOR
$25,000 - Two available.
• On-Trail team building/Day in the Dirt
• Invitation to annual Establishment Planting Day
• Valet parking provided
• Promo items at event
• Prominent logo recognition at event
• Recognition in The Trail Conservancy marketing
• 10 Twilight guests (one table)
CHAMPION SPONSOR
$10,000 - Multiple available.
• Invitation to annual Establishment Planting Day
• Valet parking provided
• Promo items at event
• Logo recognition at event
• Recognition in The Trail Conservancy marketing
• 10 Twilight guests (one table)
ADVOCATE SPONSOR
$5,000 - Multiple available.
• Valet parking provided
• Promo items at event
• Logo recognition at event
• Recognition in The Trail Conservancy marketing
• 10 Twilight guests (one table)
SUPPORTER SPONSOR
$3,000 - Limited available.
• Name recognition at event
• Recognition in The Trail Conservancy marketing
• 6 Twilight guests (one tables)
Our weekly Music on the Trail series brings Austin’s most beloved musicians and artists to the Trail for pop-up concerts each Saturday morning. The series features two musicians each weekend (with breaks in both summer and winter due to extreme weather). This program is currently presented by H-E-B, with co-presenting and secondary sponsorship opportunities available.
$50,000
• Logo recognition in Music on the Trail marketing collateral
• Social media mentions
• Ability to distribute promotional items at Music on the Trail events ANNUAL SPONSOR
$25,000
• Name recognition in Music on the Trail marketing collateral
• Social media mentions
• Ability to distribute promotional items at Music on the Trail events MONTHLY SPONSOR
$2,500
• Name recognition in Music on the Trail marketing collateral
• Social media mentions
• Ability to distribute promotional items at Music on the Trail events
ANNUAL SPONSOR: $20,000
SEASONAL SPONSOR: $5,000
EVENT SPONSOR (1 DATE): $1,000
The next iteration of our yoga series, Flow + Thrive, Trail Fit, is a free monthly wellness class featuring all ages and abilities group workout activities ranging from boot camps, yoga practice, group walks, and more to serve Trail users better.
As a sponsor, your company will be included on:
• All program-related promotional messaging
• All program-related marketing materials
• All program-related on-Trail signage
$2,500/YEAR
We love the run clubs that frequent the Trail! For the first time, we’re looking for running groups and brands to support stewardship of the Trail so that TTC can continue to ensure it is a clean, safe, and thriving space for all those who run there. Includes year-round website dedication and exposure during MMMR.
$10,000/YEAR
The next iteration of our yoga series, Flow + Thrive, the Trail Scavenger Hunt is directed toward children and families to encourage outdoor activities and learning about nature and history. Participants utilize printable virtual materials to explore the Trail using QR codes for clues. Prizes are awarded to those who complete the game. Benefits:
• Name on on-Trail scavenger hunt signs (4)
• Logo printable map
• Recognition in all email & social media promotions
• Opportunity to provide branded prizes
$120,000 TO UNDERWRITE FOR TWO YEARS
$60,000 TO UNDERWRITE FOR ONE YEAR
In 2023, The Trail Conservancy published an Arts + Culture Plan for the Butler Trail in partnership with the City of Austin. This is more than a visionary plan for art exhibits on the Trail. It is a plan for the Trail and its users designed to contribute to the space by elevating experiences without overwhelming, distracting, or complicating the environment.
Temporary art installations will begin with a theme and fit into a space. Creative activations will start with the space and create an experience. The Trail Conservancy plans to launch one installation in the spring and fall of each year, starting with a call for artists in 2024 to be installed in early 2025
• NAME inclusion on all temporary signage located near the on-Trail installation
• Logo included on the Arts & Culture landing page of the TTC website
• Inclusion in any press releases about the installation
• Mentions in all TTC social posts and newsletters promoting the installation or activation
• Tabling opportunity during art specific programming
ANNUAL PRESENTING SPONSOR: $25,000
Expanding on our popular Santa on the Trail and Trail or Treat, The Trail Conservancy will add holiday programming throughout the year with holiday-themed popups at multiple Trail locations. As our Title Sponsor, you will receive all benefits referenced in the following chart.
$10,000 TITLE SPONSOR
$5,000 EVENT SPONSOR
Help kick off the holiday season with cheer and underwriting Santa's travel expenses from the North Pole! Each year, Santa visits the Butler Trail for photos with visitors.
$10,000 TITLE SPONSOR
$2,500 EVENT SPONSOR
Join us for the second annual Trail or Treat festivities this Halloween. We will celebrate with kids of all ages with costume contests, themed giveaways, partner programming, and more.
$5,000 EVENT SPONSOR
Hop in as our first-ever Easter on the Trail Sponsor, and help bring the Easter Bunny to the Butler Trail for photos with visitors!
$5,000 EVENT SPONSOR
Join The Trail Conservancy in spreading happy messages along the Trail during Valentine's Day/Week. Whether signs of inspiration or on-Trail giveaways, we want all Trail users to know that we love them!
$10,000
• Logo representation in all photos as either a sign or photo overlay
• Logo on the specific holiday landing page of the website
• Logo included on all promotional materials
• Opportunity to have an on-site presence and distribute promotional materials
• On-Trail signage at the event location
• Link in all social media posts about the event
• Opportunity to collaborate on any promotional giveaways
$10,000
• Logo representation in all photos as either a sign or photo overlay
• Logo on the specific holiday landing page of the website
• Logo included on all promotional materials
• Opportunity to have an on-site presence and distribute promotional materials
• On-Trail signage at the event location
• Link in all social media posts about the event
• Opportunity to collaborate on any promotional giveaways
$5,000
• Logo representation in all photos as either a sign or photo overlay
• Logo on the specific holiday landing page of the website
• Logo included on all promotional materials
• On-Trail signage at the event location
• Link in all social media posts about the event
• Opportunity to collaborate on any promotional giveaways
$5,000
• Logo on the specific holiday landing page of the website
• Logo included on all promotional materials
• Link in all social media posts about the event
• Opportunity to collaborate on any promotional giveaways
COMBINED SPONSORSHIP: $40,000
NATIVE PLANT SPONSOR: $25,000 ($8,000 FOR ONE OF FOUR ZONES)
SEED SPONSOR: $25,000 ($8,000 FOR ONE OF FOUR ZONES)
Sponsor an entire year's worth of plantings along the Trail. From native grasses to wildflowers, these seeds and plants are the pivotal hero behind our ecological restoration efforts. On an annual basis, TTC seeds over 14 acres of parkland, creating native habitats and pushing out encroaching invasive species, and establishes over 5,000 plants.
• Logo inclusion on all wildflower seed packets used for TTC events and stewardship
• Logo inclusion on the website
• Logo inclusion on temporary on-Trail signage relating to ecological restoration efforts
• Name included on any permanent on-Trail signage relating to ecological restoration efforts for 2024
• Logo inclusion on signage and social media mentions during volunteer planting events all year
• Logo inclusion on the website
• Logo inclusion on temporary on-Trail signage relating to ecological restoration efforts
• Name included on any permanent on-Trail signage relating to ecological restoration efforts for 2024
ANNUAL SPONSOR: $20,000
Contribute towards the next chapter of impact on the Trail by helping support the first in TTC's fleet of vehicles servicing the Trail. As TTC takes on more park operations and maintenance as part of their agreement with the City of Austin, these vehicles will be critical in our ability to grow our operational efforts along the Trail. The All-Terrain Vehicle Sponsor will receive logo placement on the vehicles for all of 2024.
ANNUAL SPONSOR: $20,000
The most visited page on The Trail Conservancy website is the one that features Trail maps that can be used for visitors to plan their trip to the Trail. The 2024 map sponsor will receive logo signage on this page of the site as well as mentions during newsletter and social media posts featuring the Trail as a mode of getting to favorite Austin events such as ACL Festival and the Trail of Lights.
The Map Sponsor is also a critical underwriter of TTC’s geographical information systems (GIS) program, giving key insights into the ecological health and function of the land and the sustainability of maintenance efforts as well as supporting maintenance efforts and results.
ANNUAL SPONSOR: $40,000
WEEKLY SPONSOR: $10,000
In its second year, The Trail Conservancy's Goat Program will return for two weeks in the spring and two weeks in the fall to tackle up to 15 acres of disturbed vegetation along the lake, munching out invasive woody and herbaceous species and excessive vine growth. Goats will help in difficult-to-reach areas and allow contractors greater efficiency when doing invasive species work. Goat herbivory on poison ivy will allow for better, safer access to volunteer groups in natural areas for stewardship.
Goat Sponsorship includes logo recognition on Trail signage relating to active goat programming and logo recognition on the TTC website.
ANNUAL SPONSOR: $15,000
The Trail Conservancy grows and stages native, uncommon riparian plant species to be used in shoreline restoration projects on Lady Bird Lake along the Trail and in our many ground stormwater infrastructure (GSI) projects which are maintained and replanted annually.
The Stormwater Sponsor will receive logo recognition on the TTC website, on-site at related volunteer events for GSI projects, and during ‘Did You Know’ social media series highlighting educational facts about stormwater effects on the Trail.
Matching Opportunities are a great way to encourage other donors - doubling their giving efforts on behalf of The Trail Conservancy mission.
PROVIDE A MATCHING GIFT: $5,000 - $25,000
For the past ten years, the community has come together for a 24-hour day of giving known as Amplify Austin. By signing up as a Match Partner, your gift will be used to incentivize (and multiply) more than 2,500 donors with the brand and name recognition in our newsletters, social media, website, and the Trail Conservancy Amplify Austin giving page.
DECEMBER 3, 2024
PROVIDE A MATCHING GIFT: $5,000 - $25,000
Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. The Tuesday following Thanksgiving is now a global movement. By signing up as a Match Partner, your gift will be used to incentivize (and multiply) more than 5,000 donors with the brand and name recognition in our newsletters, social media, website, and the Trail Conservancy Giving Tuesday giving page.
DECEMBER 2024
PROVIDE A MATCHING GIFT: $25,000 - $100,000
The Trail Conservancy raises almost one-third of our annual operating budget each year during our end-of-year giving campaign. The campaign is vital to The Trail Conservancy's sustainability, raising critical unrestricted funds.
By providing a one-to-one match, you can double the impact of 10,000 potential donors and receive brand and name recognition in our newsletter, social media, in-home mailers, and all online donation forms.
The Trail Conservancy has implemented a robust ecological restoration program on the Butler Trail and approximately 220 acres of parkland. As part of our mission to protect and enhance the Trail, we must promote a healthy ecosystem with native plants and trees.
In addition to skilled labor, The Trail Conservancy leverages volunteers to assist with ecological restoration work throughout the year. Last year, over 1,000 volunteers worked around the Trail. With the help of those volunteers, over 3,900 native plants and trees were planted, 575 cubic yards of mulch were spread, and 10.4 acres of meadow were seeded. Your sponsorship of the ecological restoration program of the Trail will help us expand the program even further in 2024.
• Opportunity to address the group at our annual Sapling Planting Day (over 100 volunteers in attendance)
• Day in the Dirt team-building day on the Trail
• Opportunity to table and distribute marketing materials/swag at a volunteer event
• Invitation to our annual Establishment Planting Day for your team
• Prominent brand and logo recognition on volunteer signage located on the Trail at volunteer events throughout the year
• Name and logo recognition in ecological marketing materials produced by The Trail Conservancy
• Logo and hyperlink on the Ecological pages of the website
• Permanent on-Trail Recognition
Our corporate volunteer program promotes team building, volunteerism, and environmental stewardship. The customizable volunteer day, led by The Trail Conservancy staff, provides your team with the tools and equipment needed to facilitate their volunteer day. Day in the Dirt activities can include building gardens, installing native plants and saplings, spreading wildflower seeds, removing invasive plants, spreading mulch, and more. On-Trail signage with company logo will be provided by TTC during the event.
$1,500
1-15 Volunteers $3,500
16-30 Volunteers $5,000
31-50 Volunteers
Our membership programs are made up of like-minded individuals who enjoy the Butler Trail. There are a variety of levels and ways to get involved, with benefits that include networking events, early access to events, TTC merchandise, quarterly newsletters, and more.
• Conservation Circle starting at $10,000 a year
• Live Oak Circle starting at $5,000 a year
• Cypress Circle starts at $1,000 a year
• Redbud Circle starts at $250 a year
Our on-Trail recognition programs are an impactful way to personalize part of the Trail and honor friends, family, and pets with a lasting legacy. Personalize a commemorative brick at either Lakeshore or Butler Shores or adopt a bench at the Boardwalk or the new Longhorn Dam.
• Commemorative Bricks: $350 - 4”x8” brick | $500 - 8”x8” | $1,000 - 12"x12" brick
• Benches: $12,500 for ten years | $25,000 for permanent recognition
• On-Trail recognition - gifts to general operating of $25,000 recieve permanent on-Trail recognition
Contact our Annual Fund Manager for more information development@thetrailconservancy.org
Including The Trail Conservancy in your estate plans is an easy way to accomplish your charitable goals, while helping to ensure the trail’s future!
Supporting The Trail Conservancy through gifts from wills, living trusts, and gifts from IRA’s are just a few easy and smart ways to make a difference for Austin’s most treasured asset.
To learn more about ways to support The Trail Conservancy in your estate planning, contact Jessica Stewart, CDO, at jessie@thetrailconservancy.org or by calling 855.44.TRAIL (87245).
P.O. BOX 6332
AUSTIN, TX 78762
1 (855) 44-TRAIL (87245)
WWW.THETRAILCONSERVANCY.ORG
@THETRAILCONSERVANCY
The Butler Trail is the 10-mile lush, urban path in the heart of Austin that gets more than 4.9 million visits every year. Since its founding in 2003, The Trail Conservancy has achieved restoration and beautification projects to the Trail’s infrastructure and environment while honoring the original vision of the Trail’s founders and ensuring its vibrancy for generations to come.
Permanent Trail recognition is restricted by city code to name only and amounts over $25,000.
The Trail Conservancy is a non-profit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code with the Tax ID: 87-0699956.