Media Kit 2024-25

Page 1


MEDIA KIT

THE SUNFLOWER

WHO ARE WE?

The Sunflower was founded in 1896, and has been serving as the primary news source for Wichita State and the surrounding community ever since.

The Sunflower is an independent, student-run publication housed in Elliott Hall at WSU’s main campus.

The Sunflower distributes print publications every Thursday throughout the school year on the main campus, to other WSU campuses and to several businesses in Wichita. The Sunflower publishes online almost every day.

MISSION STATEMENT

The Sunflower — both in print and online — will be a timely resource of information about the Wichita State University community. It will report on news, issues, activities, academics and athletics, in addition to offering a forum for discussion, reviews and commentary. It will also be an effective learning experience for students, who will have the final authority over what is published.

NATIONALLY RECOGNIZED

The Sunflower was recognized with the pretigious Pacemaker award in print, online and multi-platform categories last year from the Associated Collegiate Press — one of the only five college media outlets in the country to earn the recognition in both print and online.

CONTACT US

KIONA BROWN

Advertising Manager admanager@thesunflower.com 316-978-6905

ALLISON CAMPBELL

Editor-in-Chief editor@thesunflower.com 316-978-6906

AMY DEVAULT Adviser amy.devault@wichita.edu 316-978-6052

3,000+ FACULTY & STAFF OUR AUDIENCE BECOMES YOUR AUDIENCE.

17,000+ STUDENTS COUNTLESS CAMPUS VISITORS

PRINT ADVERTISING

Reach up to 20,000+ shockers every Thursday with features in our print publications.

NEED HELP DESIGNING?

Our team of designers will be more than happy to create your ad(s) for an additional charge of $30 for each size or design. Simply supply us with your logos and ideas and we’ll get to work.

SPECIAL DISCOUNTS

Advertise in 3 issues 20% DISCOUNT

Advertise in 6 issues 25% DISCOUNT

Advertise in 8 issues 30% DISCOUNT

Student organization that receives SGA funding* 50% DISCOUNT

PRINT/WEB BUNDLE DEALS

BUNDLE A: $500

• 2 social media posts

• 1 full color quarter ad

• 2 full color sixth ads

• Web widget for 2 weeks

$800 VALUE

BUNDLE B: $850

• 1 social media posts

• 1 full color full page ad

• 2 full color box ads

• Web header for 2 weeks

$1,300 VALUE

Student organizations* receive 20% off bundles

2024-25 PUBLICATION CALENDAR

April 2025

May 2025

SPECIAL PUBLICATION UNIVERSITY BREAKS

Aug. 19, 2024

Back to campus issue

Sept. 5, 2024

Fall sports issue

Oct. 17, 2024

Election issue

Oct. 31, 2024

Halloween issue

Nov. 9, 2024

Basketball issue

Feb. 6, 2025

Spring sports issue

March 6, 2025

Diversity issue

April 30, 2025

Graduation issue

Oct. 12 - 15, 2024 Fall break

Nov. 27 - Dec. 1, 2024

Thanksgiving break

Dec. 5, 2024

Last day of fall classes

March 17 - 23, 2025

Spring break

May 8, 2025

Last day of spring classes

Dec. 12, 2024 - Jan. 20, 2025

Semester (winter) break

HEADER

728 px. x 90 px.

300 px. x 600 px. WIDGET One week $100 One week $150 One month $300 One month $500

Export your files as RGB 72 PPI. Choose from PDF, JPEG, PNG or GIF file formats.

WEBSITE (IN THE LAST YEAR)

354,787 PAGE VIEWS

Our team of designers will be more than happy to create your ad(s) for an additional charge of $30 for each size or design. Simply supply us with your logos and ideas and we’ll get to work.

2,296 FOLLOWERS

(AS OF JULY 2024)

SOCIAL MEDIA

SOCIAL MEDIA ADS FOR $50

Share your promotions on our social media platforms such as Instagram, X or Facebook at $50 per post.

STORY POST FOR $25

Our readers love our stories — with a sponsored story post, your ad will appear on both our Instagram and Facebook stories for 24 hours.

The Sunflower limits the number of sponsored and ad posts per week. If you want a particular day or week, please reserve it early.

OUR SOCIALS

(AS OF JULY 7, 2024)

@thesunflowernews @sunflowernews @sunflowerwsu

2,296 FOLLOWERS

3,433 FOLLOWERS

Export your files as RGB 450 PPI. Choose from JPEG or PNG file formats.

NEWSLETTER

E-MAIL NEWSLETTER ADS

The Sunflower sends an e-mail of our weekly newsletter. With your promotions at either the top or bottom of the newsletter, your ad reaches our audience in their inbox.

Top of newsletter

One week: $60

Two weeks: $100

Bottom of newsletter

One week: $30

Two weeks: $50

7,453 FOLLOWERS

494

SUBSCRIBERS

Export your files as RGB 72 PPI. Choose from PDF, JPEG, PNG or GIF file formats.

THE SUNFLOWER ADVERTISING POLICIES

Paid advertising is accepted and encouraged in The Sunflower, both in print and online. Advertisements must be approved by the Advertising Manager, and The Sunflower reserves the right to refuse any advertisement. Examples of advertisements that The Sunflower would refuse are advertisiements that are:

- Libelous

- Violate a local, state or federal law

- Promote academic dishonesty

- Encourage discrimination against any individual group on the basis of race gender, sexual orientation, national origin, religion or disability

Advertising that resembles our news content in appearance will be labeled as “Paid Advertising.”

Advertisements that are accepted upon the representation that the agency or advertiser is authorised to publish the entire contents and subject matter therein. Advertising clients assumes liability for an claim based upon the content or subject matter of such advertisements, including, without limitation, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement.

Promotions not listed in the media kit may be offered. Reach out to our Advertising Manager for more info.

No discounts will be offered for printing issues such as discoloration or smudging. Our designers are ready to work with you to create an ad that will print as close to your vision as possible.

READY TO GET STARTED?

Reach out to Advertising Manager Kiona Brown at admanager@thesunflower.com or 316-978-6905.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.