The Success Academy Magazine - May 2020

M AY 2 0 2 0

THESUCCESSACADEMY FUTUREFUND

INVESTINGINYOURBUSINESS TOENSUREOURMUTUALFUTURESUCCESS

HOWTOMARKET YOURBUSINESS THERE’S NOTIMELIKETHEPRESENT TOLAUNCHYOUROWNBUSINESS.

THESUCCESSACADEMY-MAGAZINE

Design and layout by The Success Academy Marketing Team For more information or to advertise contact us at:

0861 555-555 | www.TheSuccessAcademy.co.za

BECOME PART OF THE SUCCESS AND JOIN OUR EXCLUSIVE FACEBOOK GROUP Our Facebook group will provide you with the latest Updates, Event Calendars, New Tenants and more. Simply search for “The Success Academy Exclusive Closed Group” to gain access to an entire Business Directory exclusively for Tenants only.

The Success Academy Exclusive Closed Group

Get in Touch with US Tel: 0861 555 555 | Email: info@TheSuccessAcademy.co.za | Web: www.TheSuccessAcademy.co.za

KNOW WHERE YOU ARE GOING Ambitious people know that everything they do and every discipline they adhere to form the links in the chain of events that will lead to their final destination. Now more so than ever before do we need to have absolute clarity as to what it is that we want to accomplish in our life time.

Nobody said that it was going to be easy. In fact, there is no easy way to survive and to thrive. Nobody is going to do it for you. You and I need to stand up and take full responsibility for our own success. Yes challenges may come along to test our resolve, to make us refine our goals and strategies and to get clarity as to where we are going and how we are going to get there.

In all of this we need to ensure that our WHY is strong enough. If not, we will not make it. We will fail and we will give up when the going gets tough.

Now is the time to set Compelling Goals. Now is the time to strategise and refine our Plan of Action. Carefully refined Written Goals always have a way of coming true. The secret does not lie in attaining your goals, it lies in who you have to become to attain those goals.

Set the kind of goals that will make you a better person when you achieve them, or when you are in the process of achieving them. Always ask yourself, “What will this goal make of me? If I set this goal and go forward, how will this change me in the process?”

There are two very important rules in setting goals.

Firstly, do not set your goals too low. Set goals that will motivate you, push you, and urgently insist that you do not remain in the same place. Goals that will stretch you to your limits. That way you will grow and change.

THE SUCCESS ACADEMY www.TheSuccessAcademy.co.za info@thesuccessacasemy.co.za

Secondly, don’t sell out when the going gets tough. Times like these are a test of our Character. Don’t compromise your values, don’t compromise your virtue, don’t compromise who you are.

Remember to focus your attention on the solution, on the opportunities.

Be mentally strong and you will survive and thrive.

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SUCCESS

THESUCCESSACADEMYFUTUREFUND While the World around us is in turmoil, now is the time for each one of us to give serious thought, not only to our Survival but also to our Future Success.

In times like this, it will be the Survival of the Fittest. While our fellow man may offer assistance and a helping hand, it is ultimately up to each one of us, individually, to take full responsibility for our own future success.

At The Success Academy, we value our Tenants and their Success.

It gives us great pleasure to announce the establishment of The Success Academy Future Fund. Through this Fund we will be investing in excess of 50 Million Rand in our Tenants and their Businesses in order for them to build a solid foundation for their future success.

With this Fund we will be subsidising 50% of all our Tenants Monthly Rentals starting from the 1st May 2020 until the end of October 2020. This will exclude all Municipal Fees.

The Investment is not seen as a loan and will be offered to all our Current Tenants who apply for the assistance.

To qualify for this Subsidy, The Tenant will be required to be in good standing at the end of April 2020 and will be required to enter into a new 3 Year Lease Agreement for the current space that they occupy at their current rental rates.

We are also in the process of creating The Success Academy Survival Plan, In this Plan we will share, with our Tenants, the details of the various additional Assistant Programs that are currently available to Businesses in South Africa. We intend to assist all our Tenants in building a Bright Future by giving them the advice and guidance that they need.

Please connect to our Facebook Platform to stay in touch with more details concerning this Special Plan which will be issued in due course.

We want to encourage you to focus on the Solutions, and not on the current challenges that our beautiful country and its people are facing.

Tenants who want to avail themselves of this assistance need to apply in writing to myself at charl@thesuccessacademy.co.za in order to benefit from The Success Academy Future Fund.

Tenants who want to avail themselves of this assistance need to apply in writing to myself at charl@thesuccessacademy.co.za in order to benefit from The Success Academy Future Fund.

Replace the Fear with Hope.

THIS TOO SHALL PASS.

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HOWTOMARKETYOURSMALLBUSINESSONLINE INSOUTHAFRICA There’s no time like the present to launch your own business. With the internet becoming faster and more readily available, you can literally run your company on the go. But with so many new entrepreneurs out there, ensuring the survival of your new venture, could prove to be harder than you thought.

To secure the longevity of your business, marketing is essential – especially for small businesses.

It is often overlooked by new entrepreneurs because of low capital. The good news is that big money is not a prerequisite.

WHY MARKET YOUR BUSINESS ONLINE? • Your prospects are already online.

• Audience data exists so you can accurately target your marketing.

• Most online marketing platforms are free or operate on a pre-paid model.

• You have the potential of increasing your reach in short period of time.

• Reporting and data management is already taken care of and available to you.

HOW CAN YOU MARKET YOUR BUSINESS WITHOUT SPENDING AN ARM AND A LEG? Here are three tips to get you started: 1. GET A WEBSITE TO MARKET YOUR BUSINESS Search engines are the new normal. Whatever you are looking for, you can search for it online. So, what happens when people search for your products or services online and don’t find your business? You miss out on sales!

You can no longer afford to not have a strong online presence. A website is the first step to ensuring you get found online. If you are just starting out, try your hand at designing your own website. If you don’t have the time to do it yourself, get help from a pro!

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2. LEVERAGE SOCIAL MEDIA TO MARKET YOUR BUSINESS Social media marketing is the new “word of mouth”. And while it may take some time to build your audience, when used effectively, it can contribute greatly to the growth of your business. A good social media campaign can quickly broaden your follower base and increase loyalty to your brand.

Facebook If managed right, a Facebook business page can do wonders for your new business. You can advertise your products and services on this page for free to your followers, as well as add a small budget to advertise to a bigger audience on Facebook. Facebook lets you choose who you market to through targeted audience selection.

According to Statista, as of the third quarter of 2018, Facebook had 2.27-billion monthly active users – that’s a really large audience!

Instagram Instagram is all about great, visual content! You can use images and video to illustrate the value of your products or services. They are predicting that the number of users on Instagram will surpass 111 million in 2019. This makes Instagram one of the best social media platforms to grow your business on.

MARKETING

“You can no longer afford to not have a strong online presence.”

3. LIST YOUR WEBSITE ON DIRECTORIES Websites such as Hotfrog, Ananzi and Cylex are all online directories for small business in South Africa. Here you can list your online business for free or for a low monthly fee. Most businesses categories are welcome, so list anything from your cupcake shop to your airport parking service.

This not only allows people to find you on these directories, but it can create back links to your website if you have one, which is great for search engine optimisation.

Marketing is important for any business – big or small. But remember that only using one method of marketing is not always effective. Try to leverage all the available resources online to ensure you get the most out of your marketing efforts.

Registering your company is also a great way of separating your business affairs from your personal life.

Have a look at our new company registration service.

We also have a detailed online marketing strategy available for you to read or download. This overview looks at 12 different areas of online marketing.

A good social media campaign can quickly broaden your follower base and increase loyalty to your brand.

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CREATIVE PHOTOGRAPHY

WHAT IS YOUR CURRENT CORPORATE HEADSHOT SAYING ABOUT YOU? Imagine this for a moment: your image speaks for you even when you are not there! In today’s saturated market, it only takes 3 seconds to capture your Customers’ attention.

Visual identity is more than just a logo and a beautiful business card. Your visual identity is made up of lots of different elements, in which one of them is photography.

A professional photograph and video of yourself, your team, products, processes, and your office branding is a visual representation of your company. In recent studies, it was found that 82% of clients tend to trust a company and buy from such a company more because people want to connect with people. Good image psychology builds trust, it humanizes your brand, and therefor naturally more people connect with you.

Where can you use Brand Photography?

All social media platforms – use it to connect with your target market and use these platforms to increase brand awareness in a professional well-presented manner.

Website / Business Profile Books – add your management and team photos to your About us / meet the team page. People do business with people, and this is an excellent platform to make the connection. Remember, you have only one chance to make a good impression.

Business cards – this is a great way to establish trust as potential clients will remember you more likely as they can now put a face to the name.

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MOTIVATION

STAYINGMOTIVATEDDURINGLOCKDOWN Working from home has become the new normal for a lot of people around the world. A lot of companies had to quickly adapt to the current situation having meetings online, working from home and being isolated for most of your time.

AVOID CABIN FEVER Isolation can have adverse effects of the mental and physical wellbeing of everyone, even just sitting outside in the sun and getting some fresh air can be great for your health.

STAY MOTIVATED Keeping your employees and yourself motivated and productive during this time is crucial, staying afloat and ensuring continued success is only possible if you and your employees out everything in to ensure you come out stronger on the other side.

Now that regulations allow, take a short walk around your neighborhood and get your heart pumping. It’s a great way to clear your mind and stay active.

COMMUNICATION IS CRITIAL To ensure everyone is on the same page and staying connected is critical in a time when people are struggling with isolation and trying to stay up to date with their work.

You can use apps like Zoom or Teams to encourage your employees and seek feedback regarding work and the personal wellbeing of everyone.

KEEP TO YOUR NORMAL ROUTINE Sticking to your normal routine is important to keep you motivated and will make getting back to work easier. This will give you time to get all your work done, keep your natural rhythms and help you feel accomplished.

EMPLOYEE RECOGNITION Showing your employees the recognition they deserve and praising their efforts can make employees feel appreciated, connected and engaged. This will help fuel employees while in isolation.

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