TSA Magazine - March 2020

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INCREASE YOURINCOME HOWINCREASINGYOURVALUE CANLEADTOMOREWEALTH

LEADGENERATION THEMOSTTALKEDABOUTTOPICINMARKETINGTODAY.

THESUCCESSACADEMY-MAGAZINE

Design and layout by The Success Academy Marketing Team For more information or to advertise contact us at:

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WHAT WE OFFER OUR

TENANTS

www.TheSuccessAcademy.co.za

INCREASING YOUR INCOME We get paid for bringing value to the Market Place. That is a simple statement of economics.

We do not get paid for the number of hours we work; we get paid for value.

Jeanne can Jaarsveldt - 083 408 1397

Since that is true, is it possible to become twice as valuable and make twice as much money in the same amount of time? The answer is of course! Could you become three times more valuable than you are right now and make three times more money in the same time? The answer is of course! You determine your own value.

You can learn to increase your value to the Market Place by “working harder on yourself than on your job.”

Success is not something that you pursue. Success is something that you attract by the person you become. What you pursue usually eludes you like a butterfly you can’t catch. But if you want to be successful, you must attract success by developing the skills and the appropriate mind-set.

The key to getting paid very well in the Market Place is to develop very valuable skills.

What are you currently doing to improve your Personal Worth?

THE SUCCESS ACADEMY www.TheSuccessAcademy.co.za info@thesuccessacasemy.co.za

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CREATIVE PHOTOGRAPHY

“Yo󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻󰇻 to 󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲󰇲

People do Business with People.

So no matter what you are selling, introducing the people in your business to your customers could make all the difference in your sales.

Pay us a visit at our Professional, Friendly Studio in Building 8, Oxford Office Park and let us capture the essence of your business with a Professional Portrait & Team Photo Session.

Willemien du Toit

Fine Art & Creative Photographer c: +27 (0) 82 789 3929 e: dutoitwillemien@gmail.com Showroom: Oxford Office Park, Building 8 3 Bauhinia Street, Highveld Techno Park Centurion, Pretoria www.MinkieDuToit.com

WHYLEADGENERATIONISIMPORTANTFORYOURBUSINESS Lead Generation is the most talked about topic in the marketing world. but what is Lead Generation? How does it help? Be it a small startup business or a big multi-million Rand business, lead generation is the only common word that is used the most by the marketing and management team of any company.

WRITTENBY: LUANSCHEEPERS

WHAT IS A LEAD? A lead can be anyone who has expressed his/her interest in your product or services. A lead can come through any source such as a website, Social media, word of mouth or even through a phone call.

WHAT IS ONLINE LEAD GENERATION? It is the most important aspect of Online Marketing which refers to developing the interest of a possible consumer by providing them the information about your products or services.

Digital marketing solutions that direct traffic to the website, improve search engine rankings and increase our referrals.

Lead generation is basically developing an interest in a person so much so that he/she contacts you for more information and perhaps even end up buying it.

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MARKETING

Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.

“Content marketing attracts and provides knowledge to the interested audience about what you. “

WHY IS IT IMPORTANT? The vast majorities of salespeople are losing the will to work in the area when they think they have reached the limit of companies and people to sell their products to.

This, of course, is not true and hardworking salespeople are trying to find a solution to the problem by targeting the right group with the help of Online Lead Generation.

2. Social Media Marketing(SMM): Social media is rising and is probably the most widely recognized platform to promote your business. Through social media means it is easy to get quick popularity and also to know the potential leads which is very necessary.

Businesses today are heavily depended on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process.

Google has made the process of connecting the consumers and the providers very simple helping the prospects find exactly what they need online and also for the providers to showcase their products and let the world know how different their products and services are from their competitors.

So, when a potential client is looking out for something they need and your website distinctly grabs the attention of the client the chances of conversion shoot up sky-high automatically.

A quality and funneled lead generation process will definitely make it easier on both the client and the business side by getting exactly what they need online.

1. Content Marketing: “Content is King”, this was the topic of the essay which was written by Bill Gates and was published on Microsoft Website. He stated in it “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. And these words are coming true after nearly two decades after as blogging and content marketing are the very best methods of generating leads.

SMM(Social Media Marketing) has increased its reach from being just a means to connect people online to become the biggest hub of connecting people to the products and services they need.

3. SEO (Search Engine Optimization): Search Engine Optimization (SEO) is an essential process that is done to rank websites. The Better the rank of your website the greater the chances are of a business website to be visited by bigger and relevant traffic. More traffic means more leads and if these leads get converted than there is no stopping your business from reaching new heights.

Lead generation is very cost-effective and results in providing solutions to all businesses who are facing problems in raising the bar of their business.

Generating Leads also helps a company build a tighter relationship between the sales and the marketing team as they have to work with each other side by side for the development of their company and themselves as well.

“The vast majorities of salespeople are losing the will to work in the area when they think they have reached the limit of companies and people to sell their products to. “

Content marketing attracts and provides knowledge to the interested audience about what you. The business has to offer to the audiences. What this does is that it makes the work of the sales team a bit easier by helping them gather relevant leads with prior knowledge of their products and services.

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Services Business Intelligence Business Rescue Estate Support Financial Management

Accounting (011) 789 1605

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Auditing

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WHAT WE OFFER:

NERISA MULLER

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RECEPTIONIST

ALL INCLUSIVE

CONFERENCE FACILITIES CHANTELLE KNOESEN

info@TheSuccessAcademy.co.za | www.TheSuccessAcademy.co.za

IMPLEMENTBRANDAWARENESSSTRATEGIES 6 Ways to Build your Brand Awareness

1. MAINTAIN A CONSISTENT BRAND VOICE AND IMAGE It would be pretty hard to maintain strong brand awareness with an ever-changing brand image.

The more consistent your branding, the easier it will be for your audience to recognize you. Ensure that your brand’s public identity embodies the best aspects of your ompany.

Business Example: Coca-Cola is arguably the most recognizable brand out there. They haven’t significantly changed their brand (or logo) since their establishment in 1892. That is some successful brand recall right there.

2. MAKE CUSTOMER SERVICE A PRIORITY Have you ever heard stories from a friend who experienced horrible customer service? You probably have.

You also probably formed a negative association with that company and have no plans to ever use them.If you go out of your way to provide your customers with positive experiences and make every effort to fix any problems they may encounter, they will be happy.

Happy customers = positive reviews and the likelihood that they would recommend your services or products to a friend. 82% of People say they seek recommendations from friends and family when making a purchase.

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WRITTENBY: LUANSCHEEPERS

3. GET SOCIAL Boost your social engagement by boosting your presence on social media. The key here is to do more than just have a company page on each platform.

Use your pages to engage with your audience on a more personal and fun level. Consider paid social media ad campaigns or hosting contests through your social media.

Advertise Advertising on social media may not be a new strategy, but it is a cost-effective option that is growing in popularity. When building your advertisement for your social media channels, you can create detailed profiles enabling you to target very specific audiences, down to age ranges, location, interests and more.

Contests Try running contests to expose your brand to a wider audience on social media. There are many ways to go about this, but one of the most popular is having your followers share your posts, which would result in exposure to their audiences. You could also have your followers tag their friend’s in the comments of your posts to increase exposure as well.

4. PARTNER WITH OTHER BRANDS Forging partnerships with similar or complementary brands is an effective way to both build your business and create more brand awareness.

This tactic can expose your business to a new audience as well as strengthen your brand’s equity with your existing audience.

5. ESTABLISH REFERRAL PROGRAMS If you offer your users an added perk for referring their friends, they will be much more likely to do so!

They will encourage their friends and family to check out the brand and sign up for the service in order to reap the benefits of their referral.

“The more consistent your branding, the easier it will be for your audience to recognize you. “ 3. IMPLEMENT OFFLINE MARKETING CAMPAIGNS We may be in the digital age, but that doesn’t mean snail mail is dead. Consider offline marketing strategies such as direct mail campaigns or branded handouts to help increase brand awareness.

This works especially well for small businesses based in specific locations.

Consider using a branded link on your print materials, such as posters or brochures, to help track the success of your offline marketing strategies.

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All artwork are excluded in price.

We are able to do layout on request at an additional charge.

ARE YOU COMPLIANT WITH THE SKILLS DEVELOPMENT AND EMPLOYMENT EQUITY ACT? Skills Development Submissions are due the 30th of April 2020 and the Employment Equity Submissions opening the 1st of September 2020.

It is of the utmost importance to submit your relevant documentation to the SETA and Department of Labour to be compliant with the legislations, but to score points on your relevant elements on your B-BBEE Score Card.

Skills Development

Employment Equity

Organisations with a payroll over R500 000.00 per annum needs to pay Skills Development Levy on a monthly basis.

Organisations with 50 or more employees within a year (including terminated employees) needs to submit.

Organisations can claim back 20% of the amount by submitting there reports to the relevant SETA. More funding for training can be requested after these reports have been submitted.

Organisations with less then 50 employees, but equal or above the required sector threshold needs to submit.

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Contact naudine@dalitso.co.za today to obtain your unique quotation.

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NETWORKHUB- THECARNIVAL

You are the best advertisement your company needs. Join us for the afternoon and network for new business, make new acquaintances and join the journey towards success!

18 MARCH2020 | 16:00 - 18:00 | COFFEE@OXFORD, OXFORDOFFICEPARK| RSVP: 13 MARCH2020

THESERVANTPHILOSOPHY- MODULE2 This Business School Programme consists of 10 Modules based on actual experience in building a very Successful Business. It is valued at R1,500.00 per module, we however offer it at no cost as part of our ‘Giving Back’ initiative.

The programme is presented by the Founder and Owner of The Success Academy, Charl du Toit. Do not miss out on this amazing offer! There are only 80 seats available, book your seat now!

13 MARCH2020 | 09:00 - 11:00 | BUILDING1, OXFORDOFFICEPARK| RSVP: 10 MARCH2020

EXECUTIVEBREAKFAST LEIGHJOYMANSEL-PLEYDELL- YOU’VEGOTTANOURISHTOFLOURISH Leigh Joy is an inspirational speaker that helps individuals and organisations turn uncertainty into certainty, self-sabotage into self-care and adversity into triumph.

Her keynote, You’ve Gotta Nourish To Flourish was born out of her own challenges as an alcoholic and drug addict. Today, she is a recovering alcoholic and drug addict and is 13 years sober and clean.

Her ‘phoenix rising out of the ashes’ story is inspiring, empowering and transformational and speaks to anyone who is facing their own personal crisis.

25 MARCH2020 | 07:00 - 09:00 | CANDLEWOODSBOUTIQUEVENUE| RSVP: 20 MARCH2020 This event is only open to Tenants of The Success Academy Executive teams and their guests.