1 January 2018
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
THE ESSENZO COLLECTION
COMPREHENSIVE CARPET OFFER
MARKET-LEADING SOFT TOUCH CARPETS
QUALITY SELECTION OF CUSHION FLOORS
STYLISH LVT, LAMINATES AND WOOD FLOORS
THE ONE FOR
2S[XLIJYPP*YVPSRKTSVXJSPMSGSZIVWEPPXLI¾SSVWXLVSYKLSYX your customers’ homes with a range of reliable best-sellers. A single source of service, quality and competitive pricing. Ask your Furlong representative to give you the inside track on the latest launches. See the contact details on pages 10 & 11
Offer your customers immediate availability FROM STOCK through our UK distribution hubs
PRESTON 01772 696787 FAX 01772 311921
GLOUCESTER 0845 520 0800 FAX 01452 222515
LONDON 01322 628707 FAX 01322 698733
EXCLUSIVE TO TCS
NEW AND EXCITING RANGE OF COMMISSION TUFTED CARPETS
View our collections at
JANUARY FURNITURE SHOW
Hall 4 - Stand B20
NEC 21-24 JAN 2018
PLEASE CALL FOR MORE INFORMATION:
Head Office: 01524 840177
email: email@example.com web: www.tcsthecarpetspecialists.com
Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB
TCS - Solely Committed to Serving Independent Retailers The Complete Service
The Carpet Specialists
The Carpet Specialists
SERVICE QUALITY VALUE
upholstery dining bedroom carpets
ISSUE 514 : 1 JANUARY 2018
Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD @thestocklists Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. firstname.lastname@example.org Publication Director: David Spragg Founded by Roy Spragg in 1973.
FIRST FoR FLooRING NEWS AND DATA
Happy New Year to all our readers!
Advertisers Monthly ‘Stocklisters’ shown in BOLD Index
# ADAM I ADP
# ASSOCIATED WEAVERS # BONDWORTH
Hannover hosts global flooring fair
Running from 12 to 15 January 2017 in Hannover, Germany, the world’s largest flooring trade show Domotex tradeshow is launching a fresh, new approach with a whole lot of inspiration. Preview, pages 40–46
# CONTEMPO # CoRMAR
Birmingham beckons Harrogate hand-over
Top furniture event sets trends page 48
Revival prompts sales of show page 26
New Year revolution
End-of-year business survey results page 36
Transformation at Victoria page 30
LDP collaborates with Roma page 21
Modular moves up
High Street stalls pre-Christmas page 38
Now Headlam invests in ceramics page 38
Commercial trend for tiles page 38
58 Wholesaler Distribution Directory
60-61 Wool Fibre Page
56-57 Woolsafe: the carpet care guide 65
ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2018. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
01473 826870 —
0115 958 3077
00353 61 339287
L SOLENT WHOLESALE
0800 689 4741
0208 443 3322
The industry’s knowledge-bank
01274 688 666
01386 820 100
0121 559 6783
Carpet Company Directory
We review the events calendar page 36
01207 591176 0787 2861547
Classified advertising .......................................page 67 # carpets/rugs/tiles o woods/laminates/smooths I accessories/services/organisations fibres J underlay L wholesalers/distributors G adhesives
MERRYFIELD CARPET CUTTING MACHINERY British Manufactured Carpet Cutting Machines THE STOCKLISTS January 2018
Visit ‘Merryfield Carpet’ on YOUTUBE to see our full range of cutting machines or call 01422 373799 3
Look whatâ€™s new for
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THE STOCKLISTS January 2018
“ simplicity is the ultimate sophistication Leonardo da Vinci
NM 18: P ome gran ate
The Contempo™ collection does just that, it allows interior decoration the chance to inspire to fantastic themes of pattern and colour. Themes that create an eclectic but co-ordinated link throughout the home, and not just in one single area.
les s circve u a h bau st & Do Fro BC5:
With our Nexus™ and Bauhaus ranges we have chosen complimentary and analogous colours that blend, synchronise and harmonise interior design.
natu ral e
RE-IMAGINING CARPET THE WAY IT SHOULD BE!
insp ire cr eati ve in terio rs
bau hau s
Freephone: 0800 689 4741 Email: sales contempocarpets.co.uk
lega nt te xtile s to
fortable on of com ct unificati nce and panache! the perfe opule cticality, living, pra
The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ€™s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
Call US NOW!!! 020 8443 3322 firstname.lastname@example.org www.columbiaflooringplc.co.uk Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.
THE STOCKLISTS January 2018
New from Fells Carpets
Taking the feature wall to create a feature floor
NEW B2B WEB SITE www.fellscarpets-sales.co.uk CHECK OUR FULL OFFER AND ORDER ONLINE (LIVE STOCK)
EXCITING, BOLD AND UNIQUE RANGES FROM THE UKâ€™s LARGEST PATTERNED CARPET STOCKISTS See your local representative for more details
H A P
Carpets, vinyl and real wood floors
Succeed in 2018 with fresh new ranges At Regency Carpets we have launched one of our most ambitious ever programmes of product developments in 2018 to ensure you have the right carpets at the right price, when you need them.
JASON BRIMBLE AVON & GLOUCESTERSHIRE M: 07794 041266 email@example.com BEN THOMAS MID & WEST WALES
M: 07794 048809 firstname.lastname@example.org STEWART WAITHMAN DEVON & CORNWALL M: 07794 048413 email@example.com
M: 07791 891025 firstname.lastname@example.org PETER FLETCHER HAMPSHIRE & DORSET
YORKSHIRE & NORTH EAST
M: 07794 048414 email@example.com
TONY CONWAY BEDS, NORTHANTS, OXON & BUCKS
JAMES DAVIES YORKSHIRE & EAST LANCS
MARTYN MORRIS SOUTH YORKSHIRE
M: 07973 403450 firstname.lastname@example.org
M: 07816 217549 email@example.com
M: 07791 891024 firstname.lastname@example.org
M: 07983 446969 email@example.com
PAUL LOVELL NORFOLK, SUFFOLK & CAMBS
JOHN AKIEN EAST & WEST SUSSEX
RICHARD LOCKEY NORTH EAST, EAST COAST
M: 07968 828516
M: 07816 217561 firstname.lastname@example.org
TIM BAILEY SOUTH EAST WALES & HEREFORDSHIRE
WALES & SOUTH WEST
ALAN CAIRNIE EAST SCOTLAND
M: 07976 311434 email@example.com
Carefree bleach cleanable fibre 4 & 5 metre widths 10-year wear & stain warranty 2-ply, heavy domestic yarn Action back Smart new sampling and PoS
ALAN CHEETHAM GTR MANCHESTER, CHESHIRE, SOT & STAFFORD M: 07966 263571 firstname.lastname@example.org DANNY BROWN MERSEYSIDE, WIRRAL & NORTH WALES M: 07597 459642 email@example.com MARK DOWSON PART LANCS, FLYDE COAST & CUMBRIA
M: 07980 786265 firstname.lastname@example.org
NORMAN MacFEETERS WEST SCOTLAND
M: 07970 163372 email@example.com
THE STOCKLISTS January 2018
N E W
Many thanks for working with us last year. We look forward to successful business together in 2018!
Competitive, best-selling products - all available now from UK stock
Natural solutions supplies some of the most beautiful hardwood, laminate and LVT ranges available which never go out of style.
ALAN HESLING S.W, SOUTH, S.E. LONDON, SURREY (INSIDE M25) M: 07793 244619 firstname.lastname@example.org JACK Oâ€™CONNOR SOUTH BUCKS, BERKSHIRE, WEST LONDON, SURREY (OUTSIDE M25) M: 07816 217550 JOConnor@furlongflooring.com ANDY THOMPSON ESSEX, HERTFORDSHIRE
M: 07816 217565 email@example.com DARREN SPENDIFF KENT
Comfortable, resilient cushion flooring All ranges available 2, 3 and 4 metres wide All products are R10 rated 5, 7, 10 and 15-year warranties available
ADAM HILTON NOTTS, DERBYSHIRE & LINCS M: 07872 964685 firstname.lastname@example.org WESLEY GRAHAM LEICESTER, WARWICKSHIRE M: 07968 324598 email@example.com MIKE SHUTT BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE M: 07970 158594 firstname.lastname@example.org JAMIE COLLINS N.W, NORTH, EAST & CENTRAL LONDON
12x engineered ranges and a solid oak range to cover all budgets and requirements 3x exclusive laminate ranges, that offer buyer protection and include modern herringbone designs 4x exclusive LVT ranges of dryback and click Matching accessories, underlays and care kits Hard flooring specialist team for sales support
www.furlongwoodflooring.co.uk HARD FLOORING SPECIALISTS
A full range of vinyl flooring reflecting contemporary design themes in wood and ceramic tile decors.
ADAM CLARK S.YORKSHIRE, YORKSHIRE, NORTH EAST, EAST COAST, NOTTS, DERBYSHIRE, LINCS M: 07970 269730 email@example.com
M: 07816 217548 firstname.lastname@example.org
M: 07980 786 264 email@example.com
JEFF COLLINS ESSEX, HERTS, N, N.W. & EAST LONDON, NORFOLK, SUFFOLK, CAMBS M: 07793 244 620 firstname.lastname@example.org GUY FERGUSON KENT, HAMPSHIRE, DORSET, SURREY, EAST & WEST SUSSEX M: 07816 217 558 email@example.com
tel: 01772 696787
Gloucester Sales M: 07791 890861 firstname.lastname@example.org
STEVE LITTLEWOOD LANCS, FLYDE COAST, CUMBRIA, GTR MANCHESTER, CHESHIRE, SOT & STAFFORD, WIRRAL, MERSEYSIDE, N. WALES
tel: 0845 520 0800
JOHN POWERS S.W. LONDON, W. LONDON, SURREY, MIDDLESEX, BERKSHIRE, BEDS, OXON & BUCKS, NORTHANTS M: 07792 477 312 email@example.com RONNIE REDPATH S.E. WALES, HEREFORDSHIRE, AVON & GLOUCESTERSHIRE, LEICESTER, WARWICKSHIRE, BIRMINGHAM, SHROPSHIRE, STAFFORDSHIRE M: 07794 367 825 firstname.lastname@example.org
fax: 01772 311921 fax: 01452 222515
tel: 01322 628707 fax: 01322 698733 email@example.com THE STOCKLISTS January 2018
H&V are a leading carpet manufacturer based in Belgium. We deliver direct from Belgium to the U.K supplying full rolls only, without a minimum order quantity. Delivery is 5 working days from receipt of order. Contact your local sales agent below for further details and sample books.
Representation North West, West Midlands, Southern Ireland Paul Hugo (Sales Manager) 07813 714498 North Wales, Cheshire Matt Bell 07980 223303 Scotland James Hall 07787 140136 Yorkshire, North East England Steve Allitt 07971 952873 East Midlands Charlotte Jarvis 07460 875070 Northern Ireland Norman Gray 07860 495649 South West, South Wales Adam Nicol 07885 738975 London, Berkshire, Essex, Hertfordshire, South East Jon Marsh 07976 795821 Zac Marsh 07828 663325
Carpets to dance about!
Suffolk, Norfolk, Cambridge, Bedfordshire, Buckinghamshire Richard Cooper 07860 525 245 Belgium Office Johny Peeters 0032 475 71 08 69 0032 513 20 54 3
H&V Carpets NV, Nijverheidsstraat 26, Meulebeke, West-Vlaanderen, 8760 Belgium Email: firstname.lastname@example.org
Danish quality by design T 01473 826870
F 01473 827274
NEW ranges coming soon! Jacs Designer tonal loop pile in 100% wool available in 4m and 5m widths.
Super luxurious 100% wool loop pile available in 4m and 5m widths.
Natural Weave herringbone design with a stripe option.
Denver A stylish heavy domestic tonal loop pile in 100% wool, available in 4m and 5m widths.
Supreme Stripe A heavy domestic tonal stripe in 100% wool loop pile. NEW
This Autumn Hammer Carpets will be launching new ranges in 100% wool - Memphis, Diamond Weave and Scandic Weave. Please contact
Our best selling level loop 100% wool product available in 12 up to the minute colours in both 4m and 5m widths.
Las Vegas A chunky luxurious loop pile in 100% wool available in 4m and 5m widths.
Sisal Boucle & Sisal Berber A heavy domestic tonal stripe in 100% wool loop pile.
The Stone Fibre Collection designs. Each design available in 4 colours, in 4m and 5m widths.
100% wool textured loop available in 4 & 5m widths.
Please contact your agent to ask about our domestic display options
100% wool innovative cut and loop pile geometric design.
Our UK Sales Team Ron Fewery 07976 244892
Derek Boyd 07940 320708
Martin Gorny 07530 365125
Richard Comboy 0749 629 3150
London, Oxfordshire, Berkshire, East Anglia, Buckinghamshire, Northamptonshire
Bristol & the West Country
Lancashire, Cheshire, Cumbria & North Wales
Lee Palmer 07774 101640
Stephen Binnersley 07710 618754
Midlands & South Wales
Steve Acton 07957 836207 Kent, Sussex, Surrey, Hampshire, Dorset
THE STOCKLISTS January 2018
Steven Korobjeko 0770 229 2558 Yorkshire & the North East
Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK
Tel: +44 1827 831424 Fax: +44 1827 831425 email@example.com www.kingsmeadcarpets.co.uk
SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) firstname.lastname@example.org Adrian Garner - 07947 524 633 (DE NG LE CV ST) email@example.com Dave Wood - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) firstname.lastname@example.org Joe Bradley - 07773 046 384 (HU YO HG DN LN S) email@example.com Hamish Maclean- 07968 563 016 (DL EH CA DG SR NE TD DH TS) Hamish.firstname.lastname@example.org Chris Sheldrake - 07980 761 347 (HX HD M SK BL OL BD LS SF) Chris.email@example.com Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN) firstname.lastname@example.org Peter Thomas - 07779 017 950 (LL CH CW WA L WN PR FY BB LA) email@example.com
Kingsmead adds a soft heavyweight with Serenity Using the same fine, soft 2-ply polypropylene Everlon fibre as the original Amazing range, the new addition is a 10th gauge, deep pile carpet that is ideal for all areas of the home and has a 12 year stain and wear warranty. With a strong palette of clean easy colours, there are 14 plain shades to choose from including Grape and Sky in both 4m and 5m widths. Amazing has been a real success for us so it made sense to broaden the palette and give consumers even more colour and choice with this new heavy weight addition Serenity. @Kingsmeadcpts
Colin Arber - 07976 749 552 (CO CB IP NR PE) firstname.lastname@example.org Ian Shopland - 07971 914 418 (Southern Sales Manager) email@example.com Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) firstname.lastname@example.org Zamman Bilgrami - 07977 112 095 (CT TN BN RH BR CR SM KT) David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) email@example.com Stuart Leigh - 07791 890 441 (TR PL TQ EX TA DT BA BS) Stuart.firstname.lastname@example.org Lee Card - 07538 836 273 (SA LD NP CF HR GL) email@example.com Neal Ford - 07968 015 578 (HP OX SL HA UB TW W NW SW) firstname.lastname@example.org Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) email@example.com David Posnett - 07836 650 655 (Northern Ireland)
THE STOCKLISTS January 2018
PRETTY IN PINK AND READY TO SERVE! ORDER BEFORE 16:00 FOR OUR NEXT DAY SERVICE, DELIVERED FREE, DELIVERED WITH STYLE!!! NATURAL EFFECT
TWISTS - STAIN RESIST
VINYL / SMOOTH FLOORING
Gold Fields Ivory Coast 2015 London Life 4&5M Natural Habitat 4&5M Northern Lights 4 & 5M Promenade Rocca 2016 Southern Chic 4&5M
Carlton Club Chunky Twist Dalton Dublin Heather 2016 Echo Twist 2017 4&5M Fairfield Creations 2018 Fascination 4&5M Heathertwist Supreme 40 4&5M Heathertwist Elite 50 4&5M Imagination 4&5M Kaleidoscope 4&5m Peerless Twist Supreme 4&5M Peerless Ultra 4&5M Startwist Edition 2016 4&5M Startwist Elite 2016 50 4&5M Startwist Supreme 2016 40 4&5M
Dura-Tex Eclipse 2016 - Elite Eclipse 2016 - Genesis High Society Luxury Comfort II Luxury Royale Luxury Value Moonlight Starlight Techno-Safe 2017 Multi Flex
SAXONY / SHAG PILE Fabulous 4&5m Glamorous 4&5m Saxon King 2015 Turkish Delight 4&5M
ULTRA SOFT FEEL LUXURY Cashmere 4&5M Cashmere Luxe 4&5M Fairfield Silk 4&5M Faye 4&5M Genius 4&5M Graceful Delight 4&5M Kesari (By Leonis) 4&5M Magical 4&5M Montana Silk 4&5M Navan Velvet 4&5M Noble Luxury 4&5M Oblique Superior 4&5M Pearlescent 4&5M Pure Class 4&5M Queens Saxony Startwist Silk 4&5M Tender Kiss Tender Touch Versailles Palace 4&5M
CORD, NEEDLEPUNCH & ENTRANCE MATTING Big Hit Canterbury Gel Hippo Mat Gala 2017 4&5M Gala Stripes Lone Ranger Magnum Mat Magnus Mat Supacord
TWISTS - WOOL Dimensions Plain/Heathers 40 Dimensions Plain/ Heathers 50 Dimensions Heathers Stripe 50 Dimensions Plain/Heathers 60 Iconic Twist 40/50 4&5M Lingdale 4&5m Lingdale Elite 4&5m Palace Twist 50/60 4&5M Premium Deluxe 40 4&5M Premium Deluxe 40 Stripes Premium Elite 50 4&5M Premium Finesse 60 4&4M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Luxury 4&5M
GRAPHICS / CONTRACT GELS Endurance Gel 2016 Marathon Skyline Gel
CARPET TILES Canterbury Capital City Capital Plus
FINSA LAMINATE COLLECTION Finsa Original 4v (stock) Finfloor 12 4v Pure Floor 8mm 4v
Landscape Landscape Junior Landscape Stripe
WELCOME TO 2018 from Londonâ€™s Leading Independent Flooring Distributor. Remember Nelson Mandela and Mahatma Ghandi? You too can fight for Independence! Check out Rackhams Team, Products and service for 2018, we have the ANSWER!!!
ENGINEERED WOOD COLLECTION Oaken Options
REVOLUTIONARY LVT FLOORING FROM CAVALIO Conceptline Projectline
We also stock a complete selection of underlays, accessories and entrance matting. We offer a Special Order Service on products from virtually every flooring manufacturer in existence! Express Delivery Service on Finsa, Balterio & Krono laminate ranges.
Area Sales Executives Aaron Smith London postals NW,N,E & SE 07881 502506 THE STOCKLISTS January 2018
Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508
Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379
Sarah Rowse Kent/Sussex 07881-502507
Antony Stapleton Sales Director 07881-502505 / 020-8498-2845
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Have it all your own way. Visit www.thestocklists.com and click the links for our hard-copy mailing list or online sign-up. There are back copies available too for the last 7 years.
THE THE STOCKLISTS STOCKLISTS November January 2018 2017
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 210105 E-mail: firstname.lastname@example.org Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, email@example.com, mobile: 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, firstname.lastname@example.org, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, email@example.com, mobile: 07973 406799 VICTORIA Atlas Aura EasiCare Morton EasiCare Heartland First Impressions Freedom Lasting Luxury Royal Victoria Simply Heathers Collection Strathmore Collection Tudor Twist Victoria Twist LANO & BAJONG Campus X-treme Fairfield Silk Forum Genius Heather Twist Elite Heather Twist Supreme Montana Montana Twist Oblique Superior Pembridge Twist Star Twist Collection 40/50 BALTA Big Hit Berber Trail Lothian Wool Berber Luxury Heritage Heather Gala Cord - all options in stock Grand Prix Melrose Moorland Twist More Noble More Noble Soft Noble Heathers Paramount Playground Sarabi Saxon King Scorpio Shepherd Twist Heather Shepherd Twist Soft Noble BROCKWAY Cavendish Collection Dimensions Dimensions Heathers Lingdale (Both Qualities) Orion/Orion Major
LUSOTUFO Safi Sahara Sintra Boucle Tangier Titan & Tital Diagonal Valencia Wool Cord Wool Dream CORMAR Apollo Plus Highland Saxony Home Counties Heathers Home Counties Plains Living Naturals Malabar 2 fold Oaklands 32 Oaklands 42 Oaklands 50 Natural Berber Twist Primo Choice Super/Elite Primo Excellence Primo Plus Primo Ultra Sensation Sensation Feeling Sensation Heathers Sensation Supreme Sensation Twist Soft Focus Soft Focus Heather's IVC Isafe Apex Isafe One Isafe First - limited Presto Fusion Bingo Comfytex Atlas II Woodmark Tile Styles Ultimate Elements Classic Limestone Planet Woodland Cityscape Prisma Central MOHAWK CARPETS The only distributor to offer Mohawk in the UK.
Presidential Collection - Independence - limited - Freedom (4&5M) - Splendour - limited - Super Freedom (4&5M) The X collection
IDEAL carpets Dublin Dublin Heathers Echo Endurance - New Colours Grace Grass Collection Mars Monsoon Motor Car Pronto vinyls Athena Black-tex Emotions Galaxy Gemini Hermes - limited Orion - limted Spectrum Taurus entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Magnum Orotex - Matrix MISCELLANEOUS BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village CLASSIS CARPETS Amber Amber Plains San Diego EARTHWERKS Tempo MILLENNIUM WEAVERS Desire Ultra Twist PARAGON Toccarre Carpet Tiles TELENZO Kings Cross London Bridge
LOOK!!!!! A VACANCY has arisen for a REPRESENTATIVE required for the West covering from Portsmouth to Somerset. Interested? Please send in CV to firstname.lastname@example.org We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February 2018. THE STOCKLISTS January 2018
Find us on 17
Natural Coordinates, a 100% 3 ply Wool in a smart level loop that comes in a stunning new palette of 15 cord colours and six coordinating smart on trend single end stripes. A perfect combination for all.
Operational changes updateâ€Ś Following the Plc decision to transfer manufacturing to other group locations, the removal of all tufting machines and associated kit has now been completed, with all tufters now re-commissioned and producing Victoria ranges elsewhere in group, just as they were manufactured here. We have been extremely focused in managing the transfer, carefully ensuring that our technicians go with each machine, help supervise installation and then sign off the re-commissioning work, range by range. The site here in Kidderminster is now in the process of being re-vamped to become the Midlands Distribution Centre, one of 3 (the other two being in the South East and North - circa M62 corridor) that will be in place by the end of next year. This is a group wide initiative that addresses the key requirement of service and is purely aimed at developing a distribution company that will offer a service level to our customers, that will be amongst the best, if not the best in the sector. The service standards for the distribution business are to offer 24 - 48 hour deliveries for all except outlying areas of the UK. So all the very best for the New Year and thank you for your patience and of course, your on-going support. Phil Hartley Managing Director See also the article on the transformation at Victoria Carpets on page XX of this issue.
Sales Executives Joe King National Sales Manager 07774 635354 Emma Fletcher Sales Operations Manager 07917 802315 Alan Stewart Area Sales Manager for Scotland 07774 947562 David Rockliffe Area Sales Manager for Cumbria, Lancashire, North Wales, Merseyside, Wirral, Cheshire & Isle of Man 07771 614305
BY APPOINTMENT TO HER MAJESTY THE QUEEN CARPET MANUFACTURERS VICTORIA CARPETS KIDDERMINSTER
Chris Lamb Area Sales Manager for North Yorkshire, North East & East Riding 07774 947568 Jim Osborne Area Sales Manager for Manchester, South, West Yorkshire, Derbyshire & Notts area 07884 187695 Steve Gallagher Area Sales Manager for Lincs, East Anglia, Leicester & Northants 07774 947564
Mark Dearlove Area Sales Manager for West Midlands, Warwickshire, Hereford, Worcestershire, South Wales & Staffordshire 07836 519153 Barry Enever Area Sales Manager for Somerset, Devon & Cornwall, Gloucestershire, Wiltshire, Dorset, Isle of Wight 07850 321862 Bradley Davies Area Sales manager for Essex, North, West & East London, Hertfordshire, Middlesex 07920 747519
Daniel Alp Area Sales Manager for SE & SW London, Hampshire & Kent 07455 780336 VACANT Area Sales Manager for East & West Sussex, Channel Islands 01562 749300 Lee Wickham Area Sales Manager for Bedfordshire, Buckinghamshire, Oxfordshire & Berkshire 07713 133517 Jeff Douglas Area Sales Manager for Northern Ireland 07774 712353
Tel: 01562 749600 Fax: 01562 749349 email@example.com www.victoriacarpets.com Worcester Road, Kidderminster, Worcestershire, DY10 1JR THE STOCKLISTS January 2018
ACCOLADE ACCOLADE MADE WITH 80% BRITISH WOOL WOOL
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Carpet&FlooringReview Healthy approach to style
Healthcare environments require a floor that’s easy to maintain, tough, safe and hygienic. With vinyl flooring from itec Contract Floors, specifiers and contractors can meet these requirements with a floor that’s stylish too.
With specialist safety flooring that meets TRRL 36+ in isafe One and isafe Apex, itec Contract Floors has become a favourite in healthcare facilities and residential care homes looking for flooring that provides good safety underfoot with attractive home-like decors. Comfortable and easy to maintain thanks to the benefits of Hyperguard+ PUR technology, the isafe safety flooring ranges are available in two and four-metre widths to provide design integrity and authenticity. For multi-occupancy residential care facilities, the Acoustic Flooring collection provides 19dB of sound reduction, eliminating costly specialised underlays and drastically reducing noise transference between floors. Available in a range of home-like looks, including the latest wood-effects, itec Acoustic Flooring leads the class and again comes in two width options. “The specialised nature of healthcare environments and a need to provide a restful ambience means only certain floors are up to the task,” says David Bigland, Managing Director, itec Contract Floors. “Our safety and acoustic flooring ranges prove ideal and are being used in a growing number of healthcare, social and residential care housing projects. Even the standard itec decorative vinyl range can provide a home-like floor for really high-wear areas, meaning that itec Contract Floors can provide an all-round solution for every room, corridor and congregation area.” itec has also developed a unique solution for installation with Invisiweld that leaves a barely imperceptible seam for improved aesthetics. Through a patented needle system Invisiweld applies a chemical liquid to taped seams with a 10-minute curing time all that is required to make for a stronger and less-visible join. Developed in German laboratories, the technique has been field-tested extensively and is now used by a growing number of UK-based flooring contractors as a better way to install acoustic, safety and decorative sheet vinyl flooring from itec Contract Floors. T 0800 032 3970
Belgian luxury rug manufacturer Louis de Poortere has partnered with British design house Romo – one of the fabric industry’s leading brands – to bring to the market a stunning capsule collection of flatweave and hand-tufted rugs inspired by Romo’s trendsetting textile designs.
Romo is renowned for its assorted library of classic and contemporary fabrics and wallcoverings, enriched with a sophisticated colour palette. In an exclusive collaboration, the skilled makers at Louis de Poortere have expertly translated a selection of timeless Romo patterns into exquisite, luxe-look rugs in gorgeous colourways that are perfectly in tune with today’s interiors. The eye-catching collection includes on-trend geometrics, tribal patterns and subtle abstract patterns, presented as sumptuous hand-tufted 100 per cent wool or wool-mix rugs with a rich, deep, luxurious pile for ultimate comfort underfoot, or stunning flatweave rugs in softest cotton chenille that incorporate subtle variations of colour and intricate textural details. Available in three popular sizes and backed with anti-slip latex, the flatweave styles include Murano, a painterly brushstroke design with a mid-century feel in Gris and Sunflower colourways, and Lomasi, a contemporary oversized floral pattern with a beautiful distressed effect, which comes in cool Steel Blue or dramatic Charcoal. The hand-tufted rugs feature a 100 per cent cotton canvas backing and come in medium and large, in designs ranging from Scala, a bold chevron style in four eye-catching colourways including Quince and Teal, to the sophisticated Acacia – elegant intertwining branches displayed in a palette of refined tones. Alan Russell, Louis de Poortere Sales Director UK, says: “This collaboration has been a truly exciting journey for us. Romo has an impressive heritage and a fantastic library of truly diverse designs, and we’ve welcomed the chance to translate them into the finest quality rugs that showcase our craftsmanship as well as our commitment to innovation. What’s more, although each rug works beautifully on its own, this range offers homeowners and interior designers the opportunity to achieve a fully co-ordinated look by teaming the rugs with matching Romo fabrics and accessories – an added selling point for retailers.” T 01505 615663 www.louisdepoortere.com
THE STOCKLISTS January 2018
UK wood floor specialist,V4 Woodflooring, is gearing up to an exciting 2018 with a host of product and marketing advances that will be a step-change in how the company interacts with its customers. A refreshed brand, new website, improved retailer displays and the opening of V4 World, alongside the introduction of new wood floor collections, are set to ensure the company continues to be at the forefront in delivering high quality wood floor and wall products for discerning homeowners and professionals. A refreshed brand identity is driven by the core value to bring nature inside. The L to R: Nathan Vincent, director, Richard Osbourn, marketing director company will continue to pride itself on offering real wood collections produced and MD Chris Vincent from the highest quality woods, sustainably sourced and finished using natural colouring techniques and surface finishes. With the ever increasing range of styles, and listening to retailer feedback, it is about to roll out new display stands for key retailers, offering larger sample sizes for customers to view when visiting V4 retailers. Chris Vincent, Managing Director explains, “Listening to retailer feedback there was a definite demand to introduce improved display material for their stores, which would enable them to show customers larger samples of our wood floor collections in a more impactful way. We have designed our new stands to showcase all of our ranges with easily accessible larger sample sizes, combined with a more engaging brand and information output.” A new website will launch in the New Year that will provide customers with an improved user experience and more interactive way to discover the collections and identify products that might be right for them. Later in the year will see the opening of the first V4 World, a unique, design-led space where visitors will be able to experience V4’s contemporary floor and wall products in a brand new way. Situated adjacent to V4’s Head Quarters in Woking, Surrey, the showroom will bring together a myriad of design experiences for visitors. With room sets, virtual technology, large product displays and a café, the showroom will be a design destination. T 01276 488099 www.v4woodflooring.co.uk
Sharing heritage gets the gold
Alternative Flooring wins the gold award for “Best Carpet or Rug” with its Liberty Fabrics collection at the House Beautiful awards 2017, which celebrate the very best in homes and interiors. The awards ceremony took place at the IET London, The Institute of Engineering and Technology, 2 Savoy Place, London WC1R OBL on Thursday 16 November. “We are so delighted to win this award. Design and innovation in wool carpet design is on the increase, which is great news for the British textile industry. The design and making of wool carpets should be celebrated and what's better than winning an award for getting this message out there?” said Lorna Haigh, Creative and Marketing Director. Alternative Flooring with Liberty Fabrics was praised for how two great British brands have got together to share a rich heritage of design and making. This is the first time that Liberty Fabrics has used its iconic patterns on carpet and rugs. The patterns have been expertly woven by Alternative Flooring into wool carpet and bespoke rugs offering a fresh visualisation to famous prints, bringing them into interiors in a unique and innovative way. Walk on floral gardens, summer meadows, sea shells and exotic paisleys, all created to adorn the interiors of both modern and vintage environments.
Kirsty Barton and Lorna Haigh of Alternative Flooring receiving the award from the host David Domoney and 2LG Studio, Russell Whitehead and Jordan Cluroe
Supporting British design and manufacturing were key factors in Alternative Flooring with Liberty Fabrics collection. The carpet is woven on state of the art axminster looms in Wilton, Salisbury. T 01264 335111
22 January 2018
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Tel: 01538 361 633 • email: firstname.lastname@example.org • web: www.f-ball.co.uk Cheddleton, Leek, Staffordshire, ST13 7RS, UK
GREAT BRITISH INNOVATION
January 2018 23
Anniversary show in Asia
Domotex Asia/ChinaFloor, the annual hub for Asia-Pacific flooring professionals, now welcomes visitors to register for the 2018 edition, March 20th–22nd.
This year marks the 20th anniversary of the event’s fruitful campaign and to celebrate, 100+ pre-registered visitors will be granted signature VIP access and receive invitations to concurrent conferences and festivities during the show. The event increased international attendance by almost 20%, from which, the top 5 visiting countries outside of China ranked: South Korea, Japan, the United States, India, and Australia. “I expect our 2018 global visitor registration and attendance to exceed last year’s results,” states Mr. Shine Liu, Project Director of VNU Exhibitions. “The event continues to be the industry’s key meeting point in Asia and the international flooring community is noticing.” The InnovAction Flooring Campaign empowers carpet, wood, and resilient flooring enterprises to launch new products within custom showcases. These flagship pavilions are designed by Kostas Chatzigiannis and his team at KCArchitecture Ltd. Companies looking for an ideal platform to introduce their products in the industry will have the opportunity to reach an audience of 55,000+ at the upcoming show.
SEBo, the top vacuum cleaner brand which prides itself on its anti-allergen designs approved by Allergy UK, was tested by Which? in the latest vacuum cleaner review. SEBo’s K1 Komfort was put to the test following the long running debate of whether different vacuum cleaner models can have an impact on dust dispersion and allergies.
The test involved emptying vacuum cleaners into a sealed test chamber and monitoring the particles of dust that spread across the room. The results found that standard and sealable vacuum cleaner bags were the best with SEBO’s K1 Komfort releasing only 552 particles into the room instead of the 73,342 particles that were dispersed into the room from a bagless model. T 01494 465 533
In the next few years, the Asian-Pacific region will host some of the most important sporting events in the world. The 2018 Asian Games in Indonesia, 2018 Winter Olympics in South Korea, and the 2020 Summer Olympics in Japan will all require heavy investment from the region to construct new, state of the art sporting facilities. Domotex asia/Chinafloor 2018 is following suit and organizing experience zones for companies specializing in sport flooring. VIPs and invited guests can visit Luxury Brands, a distinct display area presenting 15 renowned carpet design firms who indulge visitors with a variety of new, extravagant products. Luxury Brands is co-organized and sponsored by Cover Magazine, a key partner of Domotex Asia/ChinaFloor. www.domotexasiachinafloor.com.
Anfield kick-off for awards event
Recofloor, the UK’s vinyl flooring recycling scheme, is accepting entries for its 2018 annual Awards Event, which will kick off at Liverpool Football Club’s prestigious Anfield ground on Thursday April 26th 2018. Hosted by footballing legend Kevin Keegan, the event celebrates members’ achievements and commitment to the scheme, established eight years ago by leading flooring manufacturers Polyflor and Altro. Several award categories are open for entry submissions, alongside the Recofloor Gold, Silver and Bronze awards and entries can be submitted online at www.recofloor.org. Recofloor presents Gold, Silver and Bronze awards to collectors based on the volume and quality of vinyl waste collected annually. The Contractor of the Year category acknowledges collectors who have demonstrated commitment to the scheme, while Distributor of the Year recognises distributors who play a significant role in the scheme’s success by promoting it to their customers. Members can enter any of the following categories: Contractor of the Year, Distributor of the Year, Project of the Year, Recofloor Champion and DropOff Site User of the Year. The other categories are Brand Ambassador, Greatest Improver, Best Newcomer, Outstanding Achievement and Longstanding Service. The short list and eventual winners of these categories are nominated by Recofloor. The deadline for entries is March 9th 2018. Recofloor Project Manager Joe Gardner comments: “As the high point in Recofloor’s calendar, the Annual Awards is eagerly anticipated by our members. We look forward to celebrating our achievements with both longstanding and new members in April.” T 0161 355 7618 www.recofloor.org. 24 January 2018
flare noun noun: flare 1. a sudden burst of flame or light • a sudden burst of intense emotion • extraneous illumination • a blaze of light used to illuminate or identify
verb verb: flare 1. shine with sudden intensity • to shine or glow
www.adamcarpets.co.uk from The Stocklists
January 2018 25
NEWS Tile takeaway
Wood effect luxury vinyl tiles and hardwearing Polysafe safety flooring from Polyflor were chosen to create a nautical inspired interior design scheme for the brand new Copperfish bar, restaurant and takeaway in the seaside destination of Mumbles Pier in Swansea, Wales.
Local contractors Pro-Spec Interiors Ltd installed Polyflor flooring in front of house areas and behind the scenes at Copperfish, which serves traditional fish and chips in their takeaway as well as cocktails and burgers in their bar restaurant. Heavy commercial Affinity255 PUR luxury vinyl tiles in the rustic Cross Sawn Timber design were used for most of the restaurant floor area, with random planks of the Aspen Pine and Flamed Chestnut designs added in to create a unique reclaimed timber look. Developed for heavy traffic commercial environments such as the leisure sector where there are high levels of footfall, the durable Affinity255 collection features an eclectic mix of 16 authentically reproduced wood plank designs in a wide plank format, incorporating both traditional styles and contemporary trends. This product’s 2mm gauge means that it can be easily installed alongside other 2mm vinyl floorcoverings including Polyflor’s homogeneous, heterogeneous and safety flooring ranges. Affinity255 LVT also features a cross linked and UV cured polyurethane reinforcement (PUR) which protects the floor and allows for a simple maintenance regime. Polysafe Apex safety flooring in the Breccia and Chromite shades was used in the back of house kitchen areas, behind the bar and around the takeaway servery. Polysafe Apex is a high durability 2.5mm gauge safety floor available in 6 functional shades, which provides sustainable wet slip resistance and underfoot protection where there is a risk of oil and grease spillages in food production, processing and busy commercial kitchen environments. With high durability for the guaranteed life of the product, Apex meets HSE Guidelines achieving an in-situ result of 45 + on the Pendulum Wet Test (4S Rubber/Slider 96), carries an ex-factory R12 rating and fully conforms with EN 13845, the particle based safety flooring standard. T 0161 767 1111
The Flooring Show, the UK’s national flooring event which marks its 55th edition this year, has been purchased by ocean Media Group, a leading provider of exhibitions, events, awards and specialist publications.
Owned and organised by Wendy Adams for the past five years, the show has undergone a period of regeneration and growth under her management and is now gearing up for its 2018 edition, which will run from 16-18 September at the Harrogate Convention Centre. The Flooring Show is the biggest event in the industry’s calendar. It brings together the retail and contract sectors and key industry bodies such as the Contract Flooring Association, the National Institute of Carpet & Floorlayers and the Flooring Industry Training Association. It is widely recognised as a key sales and networking event for the industry and all the Associations have pledged their continued support for the show and its new owners. Wendy Adams commented, “The Flooring Show is a great event which will benefit from being part of such a well-respected organiser. Ocean Media’s forward-thinking leadership, proven experience and extensive resources will allow us to maximise the potential of the show.” From Ocean Media Group, managing director, Tim Willoughby says, “The Flooring Show, with its long heritage in the industry, is well supported by suppliers and retailers and it will be our job to ensure the show remains relevant and deserving of that support.” “Ocean Media has a strong history of developing specialist events, and we’re delighted to welcome The Flooring Show into our portfolio. With Wendy and her team remaining in place to work with us on the 2018 show and beyond, we are confident all involved will benefit from this new arrangement and we will deliver a seamless transition over the coming year.” www.theflooringshow.com
26 January 2018
Find everything you need at the UKâ€™s leading furniture and interiors event. Featuring Abingdon | Associated Weavers Ball & Young | Furlong | Gooch Oriental | Rama Carpets | Think Rugs | and more... from The Stocklists
Register now at januaryfurnitureshow.com January 2018 27
NEWS Cork reveals technology online Leading cork innovator, Granorte, has released a new website, granorte.co.uk, that reveals the depth of the company’s abilities in developing unique cork surfaces, materials and products.
Exploring these properties in detail, the website reveals also that cork can be combined with materials such as leather and vinyl for flooring that delivers a more traditional aesthetic in products that benefit from cork’s properties. Collections also explore direct digital printing and the ability to produce cork products in three dimensions with 3DFORMS wall tiles. “Our new website gives a fascinating insight into cork and how Granorte has developed technology to harness its properties in a range of performance surfaces,” says Paulo Rocha, R&D. “Visitors can also find out about more about our innovative approach to cork and how we use the latest manufacturing techniques, including a seven-axis robotic CNC machine to product products such as the award winning NuSpa cork sinks and baths.” Granorte was formed in 1972 from the need to create value from the cork waste of the wine stopper industry and from the beginning the company has been dedicated to finding new ways to turn this waste into high-quality products through innovative production. T 01785 711131 www.granorte.co.uk
Flair springs into 2018
Flair Rugs will demonstrate its versatility at the Spring Fair, 4-8 February, NEC, as the company showcases its latest introductions and enduring favourites from a broad portfolio of rugs.
Alongside selected additions to the Simplicity and Flair core collection on show, visitors will be treated to highlights from the new Luxmi range. Named after the mother of Dinesh Shah, company founder, Luxmi is a mark of a family-owned heritage dating back two generations. A curation of designs influenced by subjects as diverse as Scandinavia’s passion for ethical living, the opulence of traditional Persian art, ancient history of the city of Cairo and even the Peruvian people’s love for the Alpaca; Luxmi is rich in culture and creativity. As part of the display of Luxmi styles at this year’s fair, Flair Rugs will show the Inspired by V&A capsule collection. In developing the range, Flair’s design team worked closely with the V&A to gain unique access to the world’s most celebrated archives of pattern and design. Crafted from wool and viscose or silk-soft chenille, the rugs celebrate Art Deco and Arts and Crafts patterns that have inspired generations of people in Flair’s exquisite rug craft. “We’re coming to Spring Fair on the back of some of our biggest launches to date, so our stand will present visitors with insight into the sheer depth and diversity of our collection,” explains Sinead Donohoe, head of marketing, Flair Rugs. Flair Rugs, Stand H22-F23, Hall 1, Spring Fair, NEC Birmingham, 4-8 February 2018. T 01457 850660 www.flairrugs.com
floorwise with feeling
The Feel the Difference collection gives retailers and fitters the chance to offer customers a choice in premium quality underlays, choosing the right product for the task at hand knowing that it will deliver great comfort and support for years to come.
With a choice of recycled PU in Elegance, sponge rubber waffle in Inspiration and recycled soft rubber crumb and felt in Prestige; the Feel the Difference collection is designed to provide premium performance across the range. All underlays feature Ultra Heavy Density Plus for long-term recovery and comfort, ensuring that a carpet with Feel the Difference feels more luxurious for longer. In a 10mm thickness, Elegance will deliver lasting comfort throughout the home. Ideal for retailers and installers looking for a lightweight and versatile solution, Elegance helps to keep homes warmer and quieter. In fact, with a Tog rating of 2.68 and sound absorption of 41dB, it is among best in class. Rated for Luxury Use, Elegance’s ability to keep on recovering will help to keep carpet looking good for years to come. A premium heavyweight sponge rubber waffle, 10mm thick Inspiration gives the very best in cloud-like comfort and is a must in homes wanting a traditional style underlay that will make carpets feel richer, thicker and more luxurious. Rated for Luxury Use, Inspiration is great at reducing sound (rated 43dB) and will keep bouncing back time after time. Ideal for homes where subfloors are less than even, or beneath traditional woven heavyweight carpets, the eco-friendly rubber crumb and felt Prestige comes 11mm thick for high levels of comfort. Unparalleled bedding-in is married to excellent thermal performance (2.95 Tog) in an underlay that resists furniture impressions and wear and will bring comfort for years to come. T 01509 673974 28 January 2018
Paradise Available in 10 gorgeous contemporary whisper-soft tones The ultimate in both comfort and durability • Action backing • Available in 51oz • 4m or 5m widths
To find out more, speak to our sales team or contact your local representative:
Call 01706 639 866 or visit penthousecarpets.co.uk
from The Stocklists
January 2018 29
New year revolution
The transformation at Victoria is focused on retailers When Phil Hartley wishes you a ‘happy new year’ this January he really means it. The future starts here! Victoria Carpets has just weathered a two-year storm of unprecedented upheaval and now the outlook is altogether brighter. “I can’t wait to get on with it,” says Phil. “Since I got here in 2016, I’ve been dealing with the past most of the time. Now we’re ready to get back to the business and really focus on the future for our retailers.” Phil has a very open and honest approach. “We had a lot to sort out. If you analyse it, Victoria Carpets had been looking inward for too long. To succeed you have to be very market facing and customer focused and you have to be a pleasure to deal with and I’m sorry to say that we cannot claim to have always been delivering on this objective.’’ But he’s passionate about making it work for the company’s loyal retailers. “We have had to reinvent the operation and the way we do business - and if we were going to do it, there had to be no half measures. We aren’t aiming to make it better – we are aiming to make everything that we do the best! The best in the flooring sector.” Victoria Carpets has not made it easy for itself in recent years. Some dubious commercial decisions – including a dalliance with a major supermarket – quality issues with its flagship wool twist; and service levels that fell behind the industry leaders caused some concerns. In October 2012, following a well publicised boardroom battle, the Group was taken over and the entire board was replaced. The new Board is headed by Geoff Wilding – a formidable corporate entrepreneur who has set out to build one of Europe’s biggest and strongest flooring businesses and he’s not wasted any time doing so. Brand leaders like Abingdon, Westex, Interfloor and the Whitestone Weavers carpet businesses are just some of the textile acquisitions. The Group has also just announced £300m worth of acquisitions in the ceramic tile sector. For this new conglomerate of carpet companies, the management teams and brands have been maintained but the Group has been keen to take advantage of synergies to optimize manufacturing costs and logistics delivery.
Now it’s time to get back to the business of carpets. It’s a tough market but the potential is there and we feel excited by it. says Phil Hartley
Across the group there were six logistics depots and a mixture of manufacturing sites running at only about two-thirds full while the Victoria operation in Kidderminster was making carpets out of line with the costs of its sister companies and indeed some of its competitors. Something had to change and Victoria was at the axis of this transformation. Moving manufacturing away from Kidderminster, the UK’s heart of carpetmaking, was one of the industry’s biggest decisions of the decade. The announcement of the pending changes was made in June and the final decision to execute the plan was ratified in the summer, after appropriate care and consultation was given to those employees affected. At the beginning of September 2017 the Victoria site was home to 10 tufting machines and all associated services, together with120 employees. But by October the last carpet was being made there on the one tufter that hadn’t already been moved and 2018 starts with only about 40 Victoria Carpets employees in total remaining at the company.
View of the Victoria’s HQ and distribution hub in Kidderminster
The machinery has been re-located with care predominantly to other group companies – each one re-commissioned in its new location by Victoria’s own engineers and only signed off once the established quality standards of each Victoria range has been approved in production.
30 January 2018
And the people issues have been handled as sensitively as possible after consultation and assistance to find new jobs, says Phil.
Profile of Phil Hartley
Managing Director Victoria Carpets Phil Hartley cut his teeth in textiles, leaving school at 16 to join Coats Viyella in his home town of Blackburn. Working on the technical side he moved to a paper manufacturing company in nearby Preston two years later but he was already interested in the commercial aspects of business and conscious that he had cut short his education, he embarked on a degree course in design and marketing at Newcastle when he was aged 23. Newly qualified, he answered an advert for Gaskell Carpets on the export side and later contract and the retail – in the 80s the company was producing a third of all the hotel, pub and club carpets in the UK! Phil was to stay there for 19 years, finishing his career there as sales and marketing director in 2006. His move to Whitestone Weavers in the same year as retail sales director was a period Phil recalls with great affection. “It was exciting and entrepreneurial as well as very successful and although it was extremely hard work, we laughed a lot!” he says. In 2013, the classy Dutch carpet company Edel Group needed a new MD for Telenzo Carpets and Phil took the lead there until Victoria sought him out in 2016 for one of the industry’s toughest assignments.
Habberley Now, alongside the Victoria PLC staff and the commercial and customer service team of the Victoria Carpets business, the site will become the group’s Midlands Distribution Centre – one of three major hubs designed to streamline the business. A new Alliance logistics company will be incorporated and the existing Alliance business will move to the site from its current location across town in Kidderminster in the New Year. During 2018 the group will also open its Southern Distribution Centre on the M25 and a Northern hub at a site yet to be decided. During the transformation, the company has also introduced a new computer system – an additional layer of complexity that Phil admits they would have delayed until after more dust had settled if they hadn’t already commissioned its implementation. But the result of all this change will be a business and a network that can deliver next-day cut lengths and rolls to most of the UK. So 2018 is a brave new world for Victoria Carpets and Phil can’t wait to get started. “Now it’s time to get back to the business of carpets. It’s a tough market but the potential is there and we feel excited by it,” he says. “We are a retail business. That’s where our focus is and I am happy to say that that is where the customer loyalty has remained. There is tremendous emotional support from retailers for Victoria Carpets. My job is to justify that sentiment with best-in-class service and uncompromising product quality moving forward,” adds Phil.
That red royal carpet!
Alongside the logistics and systems that will improve that service, Victoria Carpets has increased its retail focus by exiting LVT and the core contract sector.
And in terms of the product range, Victoria is doing a lot right already of course. The impressive amount of square metres of carpet sales every year proves the point and with a Royal warrant and customers like Will and Kate for that red royal wedding carpet, the business has some impressive credentials. The product portfolio in the middle-to-upper end of the market is already in good shape for the future after a substantial overhaul in the last two years. The shift towards the current balance on 30% wool and 70% synthetic feels about right for the market, says Phil. Much of that 30% is accounted for by Tudor Twist, the flagship range that replaced Victoria Twist in 2017 and for many in the industry is the go-to 80/20 wool twist for retail. The undyed Natural loop ranges have also performed above expectations and represent a sophisticated niche wool offer. In the synthetic sector, First Impressions and its ‘sister’ ranges, Freedom and Lasting Impressions, are now strongly established as best sellers in the all-important soft market while Victoria has been quick to capitalise on the increasing appeal of polyester with their new Celestial and Shimmer ranges getting off to a very strong start since their launch last year. Victoria was also early into the solution-dyed nylon sector with its launch last year, of the stunning Lasting Luxury. “It’s a great product mix which commands confidence among retailers and consumers alike,” says Phil. “Now our job is to make sure our service is second to none to ensure we can get the products to retailers on a next day basis wherever possible. And our new, lean manufacturing
from The Stocklists
Lasting Impressions model means we can maintain competitive pricing for really good quality carpets.” The challenge of gaining consumer market share in a tight economic climate, while managing the transition of manufacturing and ensuring business continuity in a consolidated manufacturing operation would be a demanding scenario for any business. But not many companies have undertaken such a deep transformation as Victoria Carpets to secure future success – and Phil Hartley can’t wait to get started!
January 2018 31
Flower Floweron onFlooring Flooring
by Dennis Flower
Keeping up with industry developments in 2018 There will be another lively selection of exhibitions for flooring retailers to attend this year, including the six leading events outlined below.
Held over 15 and 16 May the Buying Groups National Flooring Show takes place at one of the UK's premier exhibition venues, Cranmore Park, Solihull located close to junction 4 of the M42, with facilities including high quality catering and free car parking.
Think Rugs works with designers to produce both traditional and contemporary rugs and this year also has several new collections on show. Rama Carpets produces hand-tufted and power loom rugs and carpets – it too has new traditional and modern carpets and rugs to display at this year’s event.
“If you are a member of a flooring buying group, ensure you visit to see the very latest in carpets, rugs, laminate, woods, vinyls, LVT's underlays and accessories,” the organisers state. “At the show there are over 60 leading brands exhibiting, all showcasing their collections and using the ideal timing of the show to launch new products.
“This annual coming together of buying group manufacturers and suppliers, along with group members all under one roof is a must if you want to be at the leading edge of carpet innovation and development.”
The Flooring Show at Harrogate
“Our job is to ensure the show remains relevant and deserving of that support. Over 70% of stand space for 2018 has been sold so, with nine months still to run, the outstanding support from suppliers will assure visitors a great three days”
The Flooring Show, the industry’s flagship national event, will celebrate its 56th edition in 2018.
The Buying Groups’ National Flooring Show in Solihull
“This annual coming together of buying group manufacturers and suppliers, along with group members all under one roof is a must if you want to be at the leading edge of carpet innovation and development.”
The Flooring Showcase at the 2018 January Furniture Show includes returning and new exhibitors, with hard and soft flooring on display. Running from 21 to 24 January at the NEC in Birmingham, the show continues to be the UK’s largest and most visited furniture and interiors event.
New qualities will be displayed by Abingdon Flooring, including carpets at various price points in a multitude of colours and patterns, along with Associated Weavers’ wide selection of tufted broadloom carpets. Furlong Flooring will display its comprehensive range of floor coverings, including carpet, vinyl and wood flooring, to include a selection of new designs. 32 January 2018
Supported by key industry bodies such as the Contract Flooring Association, National Institute of Carpet & Floorlayers and the Flooring Industry Training Association, the show is targeting growth for 2018 and has released additional stand space and further investment.
New owner ocean Media Group acknowledges the show’s place as one of the biggest and best-loved in the industry: “our job is to ensure the show remains relevant and deserving of that support. “over 70% of stand space for 2018 has been sold so, with nine months still to run, the outstanding support from suppliers will assure visitors a great three days of intensive networking from 16 to 18 September at the Harrogate Convention Centre.”
More details about the show’s programme and features will be released at www.theflooringshow.com. continued on page 34...
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R E T GIS ! E R OW N
from The Stocklists
January 2018 33
Flower on Flooring
Decorex will return to the historical and prestigious grounds of Syon Park as the opening destination of the London Design Festival 2018, taking place from 16 to 19 September 2018.
As the leading UK destination for interior design, the four-day showcase has become increasingly popular with flooring retailers and will feature high profile exhibitors from around the globe and across all sectors of design, including furniture, interiors, lighting and craft, the organiser states.
The new ACG Platinum event takes place in June
The ACG Platinum Event is a new supplier show and AGM to be held at The Slate, Warwick on 30 June, which promises Associated Carpet Group members direct access to preferred suppliers, featuring all-new product and dedicated group initiatives. other independent retailers will be invited to attend by appointment to see the benefits of membership.
Showcasing the main industry suppliers, emphasis will be on new products, incentives, point of sale and marketing initiatives.
“our main objective is to offer more support to our members and importantly generate more support to ACG suppliers. ACG has attracted an unprecedented number of quality retailers in recent years and we are now recognised by suppliers as the fastest growing and most progressive carpet and flooring buying group in the UK,” the association states.
After the show, its AGM will be followed by a drinks reception and gala dinner with entertainment. “This is a show you cannot afford to miss,” says ACG executive director Richard Moore.
Annual showcase for the bed industry, the Bed Show will be held at Telford International Centre, 18 to 19 September, providing inspiration for flooring retailers seeking to extend their product offering.
organised by the National Bed Federation (NBF), it provides “an unprecedented” gathering of UK bed manufacturers and suppliers.
For more information:
The Flooring Show The ACG Platinum Event BGNFS 34 January 2018
www.theflooringshow.com www.acgcarpets.com www.bgnfs.co.uk
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from The Stocklists
January 2018 35
Annual trading survey 2018 Trade is confident, even if consumers are not so sure! Despite mixed reports of trading conditions in 2016 and complaints about a poor run up to Christmas, the retail flooring industry appears to be optimistic about the future and ready to grow their business even if Brexit concerns continue to impact confidence. While 34% said trading conditions were about the same in 2017 compared to the previous year, 43% said they saw an improvement – 15% said 2017 was much better than 2016. But more than a third of our respondents said the final quarter had been disappointing.
43% say last year was better than 2016
38% thought pre-Christmas trade was poor
45% are positive about the next 5 years
Asked about the prospects for 2018, the Brexit effect looms ever larger with over 60% reporting that the issue has negatively impacted consumer confidence and 42% saying they expected it to get worse. Only 17% saw scope for improvement in confidence.
72% increased prices
But overall, flooring people are optimistic folk. 45% said they were positive about the next five years in the sector and only 12% were negative. In the shorter term, the majority of our readers are expecting a sales performance in 2018 that is about the same as 2017 – but about 40% are expecting some modest growth.
53% says margins have
last year not improved
60% say Brexit is
We asked about prices and 44% of our retailers sad they had increased prices a little last year with 24% having increased prices by more than 5%. Another quarter said they had not increased their prices. Margins overall however have not improved says 53% of our readers. “Consumers are conditioned to expect more for less money with not much thought about quality in products or their installation,” said a South West reader.
The Stocklists polled 2,800 retailers throughout the UK during December 2017. Replies and comments are recorded anonymously.
Many thanks to all those who took part.
Manufacturers meet the challenge – the best invest! Leading manufacturers report tough trading conditions and are disappointed they don’t know more yet about how the Brexit uncertainty is going to influence consumers – but the best operators in the flooring business still say they are investing strongly to secure their full share of this tight market. The biggest hit has been the “squeezed middle.” Top end products are selling fine and commanding good prices while at the budget end of the business, volumes have held up well although margins are thin at this end of the market. It’s the mainstream, middle quality products where consumers have been reluctant to pay undiscounted prices and margins for this core business have suffered. “The best businesses are investing in their future and are in good shape to deal with the ups and downs of the economy,” says Phil Harley at Victoria Carpets. “People say consumers are sat on their hands during this uncertainty but maybe they are only sat on one hand and there is decent business to be done if you get the offer right.” Steve Elliott at Associated Weavers is sanguine about the situation: “I can sympathise with the comments on consumer confidence and uncertainty but in reality Brexit is the latest of a long line of possible excuses. If it is not the weather, the pound, the cost of raw materials, the world cup, elections and referendums, etc, then it will be something else. “In the end there will always be someone waking up on a morning and deciding to buy a carpet. All we have to do as manufacturers is make sure we have the most innovative products, 36 January 2018
displayed in the best possible way, allowing both retailer and manufacturer to achieve acceptable margins,” he said. At Cormar, David Cormack agrees: “Looking back over 2017 the market in general has not been great and we do not see significant improvement in market sentiment next year. However when times are challenging, it just means that we have to try that bit harder to ensure that we offer the products, quality and service that our customers require.” So the company has a busy year ahead with a new distribution centre in Hemel Hempstead coming online in the first quarter. Richard Harris at F Ball commented: “2017 has been a fairly challenging year, starting sluggishly, but for us it has ended quite strongly. Generally, month-to-month sales aren’t following a predictable pattern, but overall, the past year has been OK. It’s difficult to predict how 2018 is likely to shape up, depending as it does on business confidence, which will be heavily influenced by the ongoing Brexit discussions and the outcome of that. Looking forward, we will continue to plan for the medium to long-term, we will make further investments.” Geert Vanden Bossche at leading European flooring group Balta commented: “UK volumes are steady at a high level and we see no signs of consumer confidence weakening. The trend for softer floors continues, but now also for new fibres like solution dyed Polyester and Nylon. Another trend is the strong development of modular flooring where LCT (Luxury Carpet Tiles) are gaining market share.”
Looking to the year ahead, 22% have already decided not to increase prices and about a third are planning a modest rise (of less than 5%). Within this generally optimistic outlook, manufacturers and suppliers came out well in the survey for their latest products. 53% said there had been good product development over the last year to keep customersâ€™ interest and only 30% felt that there hadnâ€™t been enough. 72% - the biggest response within our survey â€“ cited LVT as the biggest diver of growth in their business. In carpets, 63% of our sample said polypropylene had grown well in 2016, 23% said wool sales had strengthened. When we asked about the dominant trends in the market, the promotion of soft touch fibres was commented on by many â€“ general positively, though one retailer commented: â€œAll manufacturers seem to think that they must jump on to the latest soft-feel craze. We fear that at some stage, somebody is going to shout out that the King has no clothes on! They are filling up more and more of our showroom, but it's hard to tell customers that they really MUST buy a man made product because it's in vogue rather than an 80/20 like they've had, and enjoyed since the year dot.â€? Laminate and wood sales appear to have remained stable during the year. The biggest negative in the survey was criticism of manufacturers for offering products to too many outlets and selling direct. There were many comments on this issue and a Hertfordshire retailer summed up the situation: â€œThere is a lack of territory protection from suppliers. Too many are opening multiple accounts close to other retailers which limits any particular retailer offering something different and drives price lead competition which in turn drives the retailer to lower margins in order to compete. â€œQuite simply if manufacturers targeted retailers in return for exclusivity, margins could be retained, targets would drive retailers to push a particular brand and the industry could return decent levels of profit,â€? they said. A South East reader put it bluntly: â€œWholesalers and certain large UK manufacturers will supply virtually anyone with a telephone.â€? But another sentiment is common â€“ that some retailers are their own worse enemy. â€œWe have a fixation with prices (we opted out of the race to the bottom some years ago).Yes, there are people who want the cheapest of everything, but for peteâ€™s sake, there are folk out there who have never been as well off; let's make some profit from them! Some of our trade seem to have forgotten why we run our businesses. Why are we competing with the internet, and the fitter with his lock up?,â€? said a reader in the North East.
â€œWe have a fixation with prices (we opted out of the race to the bottom some years ago). Yes, there is are people who want the cheapest of everything, but for peteâ€™s sake, there are folk out there who have never been as well off â€“ let's make some profit from them! See also our business news on page 38...
from The Stocklists
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BUSINESS NEWS Headlam maintains growth in ‘weaker’ markets
“No festive cheer” says Xmas retail
Anecdotal evidence of some poor trading in the fourth quarter was backed up by the latest report from the office for National Statistics which said floorcovering retail sales fell by 3.4% in November even though furniture sales in total rose 5.8%.
Leading UK flooring distributor Headlam Group reported a 2.7% growth in revenues for the 10 months ended 31 october 2017 and are optimistic for the future.
The slump ended a three-month run of modest growth in flooring sales - and compared to last year’s poor November figures, the 2017 performance was 7% up on 2016.
Headlam said that the first four months of the second half was characterised by ‘weaker markets’ as it reported modest revenue growth of 1.5% for this period compared to the first half of 2017 which delivered revenue growth of 4%.
Meanwhile, GfK reported that their respected Consumer Confidence Index had dropped by two points to -12 in November. The organisation’s Major Purchase Index also fell by six points that month to -3 and was eight points lower than November 2016, showing that confidence in consumers buying big-ticket items such as flooring and furniture had reversed from a positive +3 in October.
Steve Wilson, Headlam’s chief executive, said: “We are pleased with our performance despite the weaker backdrop. Our performance underlines our comparative robustness due to our market position, scale and ongoing efficiency initiatives. While weaker markets could continue to subdue overall revenue growth, we believe we can continue to enhance our margins and deliver higher levels of profitability going forward.”
“Sadly, there’s no festive cheer in this month’s Consumer Confidence Index,” said Joe Staton, head of market dynamics at GfK. “This is the second time this year that consumer confidence has matched the worrying -12 score seen in July 2016 after the Brexit vote. Perhaps of most concern during this key trading period is the plunge in the Major Purchase Index. Many retailers have been hit by the slowdown in consumer spending as households begin to feel the pinch and cut-back on their budgets.”
Meanwhile Headlam has announced its first venture into ceramic flooring with the acquisition of Surrey-based Domus – a leading UK supplier of ceramic tiles, mosaics, stone and wood to prestigious commercial and residential design projects such as Battersea Power Station, Heathrow Terminal 2 and the Wembley stadium. In 2016, Domus completed over 3,500 project making revenues of £30m. Steve Wilson said: “Domus is a significant addition to Headlam and broadens our overall position in the Industry. Domus provides us with meaningful product, supplier and customer diversification and expansion into a market segment that offers higher levels of profitability and additional growth opportunities.” The business will continue under its own brand and with the existent management team led by chief executive John Newey.
Carpetright profits plunge
Carpetright cited “fragile” consumer confidence and increased competition as the key reasons why profits plunged 93%.
Chief executive Wilf Walsh said: "The first half has undoubtedly been challenging. Consumer confidence remains fragile and we continue to manage the impact of intensified competition. In light of the consumer outlook we are taking a more cautious view of the second half.” The mid-December announcement caused a slump in the share price as Carpetright reported their trading figures for the six months ending October 28. After several special factors including store disposals and an IT system introduction, underlying profits were 59% down to £2.1m. UK sales for the period were down just 1% but the company said higher staff costs, a bed clearance sale and discounting had impacted profits. Analysts say some of the strongest competition the company faces is from Tapis, the trendy fast-growing retail chain set up in 2015 by Martin Harris, the son of Carpetright’s founder Lord Philip Harris.
Integration boosts modular flooring
Higher confidence levels in the private commercial sector has been a key driver for growth for the modular floorcoverings market in 2016-17 according to a new report by AMA Research.
Growth of 4% in 2016 and a similar rate expected for 2017 has meant that modular floorcoverings have performed better than the wider total floorcoverings market. Encompassing carpet tile, vinyl tile, floor tiles, including ceramic, porcelain and natural stone tiles, and other niche products, the market is highly competitive and increasingly price sensitive. The trend for integrating different flooring materials within a single installation has also driven uptake of modular flooring products, and the popularity of LVT in both the domestic and contract sectors remains a key factor driving both sector growth and trends in the market. Although modular floorcoverings products are utilised in both the domestic and contract end-use sectors, the contract sector holds largest share estimated at around 65% in 2016-17. However, a key trend in recent years has been the increased uptake of some products, such as LVT and porcelain floor tiles within the domestic sector. Carpet tiles account for the largest value share of the market, estimated at around 37% in 2016-17, with sales having followed a broadly positive path since 2012. The vinyl tile sector has benefited from increased demand for luxury vinyl tiles (LVT) in recent years and LVT continues to outperform the wider modular floorcoverings market, Sales of modular vinyl products continued to strengthen 2016-17, with demand underpinned by the contract sector as well as a buoyant demand from the domestic sector. Market values are, however, being constrained by high levels of competition. The floor tiles market, which includes ceramic, porcelain, natural stone, glass, cement, etc, saw value growth of 3% in 2016 and is forecast to achieve a similar growth rate in 2017. to outperform the wider modular floorcoverings market, and is also a key driver of demand in the modular flooring sector. Sales of modular vinyl products continued to strengthen 2016-17, with demand underpinned by the contract sector as well as a buoyant demand from the domestic sector. Market values are, however, being constrained by high levels of competition and significant downward pressure on prices, which is also impacting suppliers’ margins. T 01242 235724 www.amaresearch.co.uk 38 January 2018
E IN THE
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environmentally friendly Duralay crumb rubber underlay is manufactured from recycled car tyres and offers outstanding recovery and longevity.
For more information please call 01706 218 810 or visit interfloor.com from The Stocklists
January 2018 39
DOMOTEX 2018 January12 - 15, Hannover •
Hannover hosts global flooring fair Our guide to some of the highlights at Domotex 2018
Running from 12 to 15 January 2017 in Hannover, Germany, the world’s largest flooring trade show Domotex tradeshow is launching a fresh, new approach with a whole lot of inspiration. Starting in 2018, Domotex will have a new lead theme, a variety of interactive experiences, and a brand-new site layout. Visitors can look forward to fresh ideas in all things interior design and lifestyle. Starting from 2018, the event will begin on Friday, for the perfect trade fair experience.Some 1,435 exhibitors from more than 60 nations are expected in Hannover for the event, including 28 UK-based companies plus many of our top importers. In 2017, there were more than 45,000 trade visitors. “Domotex is the place to be. This is where all key companies in the industry meet to exchange views, while customers are on the lookout for new trends.” said Samuel Schoemaker, Export Sales Manager, Asiatic, London, UK
Hall 5, Stand D59 Ann Shaw www.underlay.com
Domotex will for the first time focus on a keynote theme common to every area of the event and at the venue itself. Unique Youniverse represents a strong trend towards the individualization of products and services. In other words, customization in response to individual needs and wishes. Get all the information you need at www.domotex.de
Hall 5, Stand C44
Meet the UK teams from: Associated Weavers Balta Ball & Young Beaulieu F Ball Birmingham Chamber of Commerce British Wool Brockway Carpets Carpenter Cavalier Carpets 40 January 2018
Cormar Carpets Earthwerks Edel Telenzo Flair Rugs F&X Carpets Genesis Granorte Grosvenor Wilton Interfloor Jewel Blade Kuberit Lano Louis de Poortere
Maxzara UK Millennium Weavers Ornate Rugs Plastic Extruders Polyflor Sellers Tapibel Technix Tuntex Commercial UK Heritage Rugs Westex YTD
Hall 11, Stand C56 www.f-ball.co.uk
Hall 11, Stand B55
Hall 11, Stand C14
Show date Show venue Website
12 - 15 January 2018, 9am to 6pm Exhibition Grounds, 30521 Hannover, Germany www.domotex.de
NORD NORD 2
THE HALLS OF HANNOVER - DISPLAY CATEGORIES 2 Hand-made carpets and rugs Halls 2, 3, 4 Machine-made carpets and rugs Halls 5, 6, 7 Mats Hall 4
Resilient floor coverings, design flooring / LVT Halls 11, 12
4 Parquet and wood flooring Halls 12, 13
Application and installation technology Hall 13
CC Textile floor coverings, fibres and yarns Hall 11
Framing Trends, Lifestyle and brand-oriented exhibitors from all product categories Halls 8, 9
Stocklists Diane Martin and David Spragg will be at the event on the Friday, Saturday and Sunday, January, 12,13 & 24 - call us on +44 (0)7595 89 5177
WEST 1 13
Spread across 12 exhibition halls, the upcoming Domotex will feature a uniquely rich and diverse array of products and materials from 1,435 exhibitors â€“ an absolute bonanza for trade visitors from the flooring wholesale and retail sectors, architecture, interior design, the skilled flooring trades and the furniture and interior furnishings retail and wholesale sectors.
Himalaya Carpets UK
Hall 5, Stand B12 Hall 12, HansStand Lowe D81
Hall 5, Stand F44 HallHelen 9, Stand D24/S04 Rowberry
Hall StandD59 C56 Hall 11, 5, Stand
Hall Stand B45 D12 Hall11, 7 Stand
www.earthwerks.co.uk 07930 522376
www.tiscatiara.com 07702 319748
www.cormarcarpets.co.uk Ann Shaw
T 07449 238139
from The Stocklists
January 2018 41
DOMOTEX 2018 preview Italian inspiration Granorte Granorte is exhibiting at the Domotex flooring fair with a stand inspired by the Portuguese National Pavilion built for the 1998 World Exhibition in Lisbon. Created by famed Italian interior designer, Marco Carini, the Granorte stand pays homage to the Alvaro Siza designed building and will house a refreshed, more compact collection for 2018. The space will also present a brand-new corporate identity for the cork innovator, as well as provide the platform for launch of a special flooring collection featuring a super-thin Japanese-made polymer film. Named after the Japanese word meaning healthy, Kenko, the collection utilises this 0.25mm thick polymer to provide a durable and easy to maintain wear layer on Granorte engineered cork flooring. PVC and plasticiser free, the use of the polymer marks Granorte’s continued resolve in reducing reliance on plastics. “This year’s Domotex is a significant one for us,” reveals Paulo Rocha, R&D, Granorte. “Not only for the unveiling of our new look, but also for a significant step-forward in product technology with the introduction of Kenko. Waste plastic is rapidly filling landfill and toxifying our oceans, presenting increasing hazard to the natural world, so we are determined to do everything we can to reduce our reliance on it in Granorte flooring products. Developed in Japan, this new polymer helps Kenko to use 10-times less plastic than equivalent vinyl/HDF floors; a significant reduction without any adverse effect on the performance of the floor. T 01785 711131 www.granorte.co.uk Hall 12, Stand B18
Debut with design Flair Rugs For the first time in its history, Flair Rugs is exhibiting at Domotex, Europe’s largest flooring fair, as it looks to answer strong demand for its rugs from across the region. Presenting a mix of its design-led collections, including the inspirational Luxmi collection featuring rugs inspired by the V&A; as well as core ranges and Euro-centric styles from the value-driven Simplicity; the stand marks a significant move for the supplier. Providing visitors to the exhibition with a broad overview of the qualities available from Flair Rugs, the show will draw focus on selected styles that the supplier sees as appealing to a European audience. These include the outdoor-ready Florence, flatweave Verona and the bold and colourful Infinite collection. Alongside, Flair will also demonstrate its ability to create premium styles in the hand-tufted Soho, exquisite Alpaca and the series of Art Deco and Arts & Crafts designs found in the V&A collection. “Europe represents a fantastic opportunity for us and Domotex is a key platform,” reveals Sinead Donohoe, head of marketing. “While our ranges have been developed with UK homes in mind, the continued globalisation of trends means there is a good degree of relevance to make many of our styles just as perfect for homes in the Benelux, Germany, France and further afield. The strength of British design in rugs such as Splinter and Blossom will help to differentiate and strengthen our brand’s appeal yet further and we look forward to beginning relationships across the region.” Flair Rugs will use Domotex to present a new look for its brand with a clean and contemporary feel for the stand that will provide the perfect visual backdrop for its extraordinary rug designs. T 01457 850660
Hall 7, Stand C38
Soft showcase Cormar Carpets Cormar Carpets will showcase the latest additions to its portfolio of successful carpet collections, as well as previewing new ranges, at Domotex 2018. On the stand, Cormar will present its new Soft Focus Heathers and Apollo Elite collections. Soft Focus Heathers is a 10th gauge, deep pile carpet that uses the same fine, soft polypropylene Finesse fibre as the original Soft Focus range, and comes in a palette of 12 heather shades. Joining the company’s easy clean family is Apollo Elite – a great value, more premium-led collection that will appeal to new homeowners and those on a budget. One of the UK’s leading independent tufted carpet manufacturers, Cormar Carpets produces all of its range at its own UK mills. T 01204 881234 www.cormarcarpets.co.uk Hall 11, Stand C56 42 January 2018
Innovation with impact Lano Carpets With colour bank updates, novel qualities and a brand-new fibre development, January’s Domotex is looking to be another huge show for Lano Carpets. With a new location due to a shake-up by the organisers, Lano’s stand will continue the high-impact visual identity established at last year’s show, making it an unmissable landmark for visitors to Europe’s largest flooring fair. “As Europe’s largest flooring fair, Domotex, is a great opportunity for us to present the latest Lano innovations to visitors from across the continent,” explains sales & marketing director, Birger Karlsson. “This year is no different and we’re hugely excited about the new introductions, including the very special Halcyon range of solution-dyed polyester carpets.” For visitors looking for great value stain-resistant carpet, the lifestyle Essenz collection of stain-resistant polypropylene carpets will see new colours in the classic look of Pembridge Twist and the enduringly popular Fairfield Creations. Lano’s commercial offering is also being improved in-time for the show, with the launch of a brand-new collection in Scala Twist. With its new foam impervious back, Scala Twist is perfect for healthcare, leisure and education projects with 20 practical yet home-like colours in a durable 1,250g/m2 PP twist. T 00800 5266 5266 www.lano.com Hall 11, Stand C49
Individual appeal F.Ball The latest innovations from F. Ball and Co. Ltd., will be showcased at Domotex. The theme of Domotex 2018 is 'Unique Youniverse', focusing on the trend of product individualisation. As a perfect example of the theme, F. Ball will be showcasing their Styccobond F49 Hybrid PS adhesive; a product innovation which has been designed to meet a specific requirement of flooring contractors. This pressure sensitive vinyl adhesive is a unique formulation and offers instant initial grab, combined with ultra-high bond strength, providing contractors with the familiar reassurance of high initial tack and, when fully cured, it develops the strength to hold vinyl sheets and tiles securely in place across a huge range of temperatures. The water-based adhesive has been specifically developed for use in conditions, which are subject to extreme temperature fluctuations as low as -20°C and up to +60°C, such as conservatories or heavily glazed areas and is suitable for use over normal underfloor heating systems. Following extensive testing, the temperature tolerant, pressure sensitive adhesive has now been approved for use with flooring accessories typically applied to vertical surfaces, such as skirting, coving and capping, offering an alternative to traditional contact adhesives. As a result of this extra feature, F. Ball have also introduced a new ‘Handy Pack’ small size version of Styccobond F49. T 01538 361 633 www.f-ball.co.uk Hall 11, Stand C56
Brilliant Balta Balta Broadloom Introducing developments in fibre technology and unveiling powerful new brands, Balta Carpets’ impressive stand will underline its position as Europe’s largest carpet manufacturer. Key highlights include the European launch of the Made in Heaven and Odyssey carpet collections, both representing a new generation of stain-resistant carpets for the home. In Made in Heaven, Balta has perfected a solution-dyed polyester yarn; while Odyssey takes advantage of solution-dyed nylon for impressive softness and endurance. Made in Heaven will be introduced in three styles, Aurora, Angelic and Gracious, while Odyssey will launch with Portofino, a 2,100g/m2 pile weight Saxony. “These two, big new collection launches represent the changing status of synthetic fibres as the go-to yarns across every price-point,” comments Geert Vanden Bossche, marketing director, Balta Group.” There will also be updates to the iconic StainSafe Noble collection and several new ranges under this popular value-driven stain-resistant polypropylene fibre. The Satino nylon range is also to be expanded with Glamour, a two-tone heather look in 10 colours and 4 &5m widths. The stand will also see the launch of Pro-Nature, a flatweave suitable for commercial use and the introduction of a new range of premium Luxury Carpet Tiles (LCT) in nylon or polypropylene fibre options. from The Stocklists
T +32 56 62 22 11
Hall 11, Stand B04 January 2018 43
DOMOTEX 2018 preview Distinctive developments Tapibel Tapibel continue to enhance their reputation for innovative design and development through both their Tapibel tufted and needlepunch qualities and the Incati (Innovative Carpet Tiles) contract tile program. Their designers are constantly striving to keep up with the latest trends and transform their ideas into commercial colours and qualities and there has been much excitement this year exploring the capacity and flexibility of the new Myriad individual tuft placement machine. Consequently several new Myriad products will be on offer and in addition they will be gauging reaction and feedback on a number of potential tile and broadloom concept developments. During this time Tapibel have continued to pursue their commitment to protecting the environment by, among other initiatives, increased use of Econyl 100% regeneratable nylon, recycling the waste raw materials from the production process and increasing the percentage of the electricity supplied from their own solar panels. T +32(0)184.108.40.206
Hall 11, Stand X43
Special surfaces Quick-Step Quick-Step will be telling the story of its research and development at January’s Domotex flooring fair, giving fascinating insight into the brand’s process in creating exceptional laminate, LVT and engineered wood floors. Quick-Step begins with socio-economic and lifestyle trends, making a careful selection of original surfaces that are recreated with meticulous detail, applying innovative technologies for floors that set the standard for aesthetics and quality. “We’ll be giving visitors a unique glimpse into how we develop Quick-Step floors, working to make beautiful solutions that are ahead of the market in quality and aesthetics,” says Sophie Hautekeete, International PR Manager, Quick-Step. “In each Quick-Step floor there is an experience waiting to be had. From the meticulous craftsmanship in creating beautiful surfaces with unique narratives to innovations that create a lifetime of quality, owning a Quick-Step floor is something special.” The brand will use Domotex to send this message to an audience of trade professionals through a unique ‘live’ moodboards charting the key stages of Quick-Step’s design process. Telling of the inspiration and discovery of originals, through to craftsmanship and finally the innovation involved in bringing these products to life. www.quick-step.co.uk Hall 12, Stand B58
Timeless classics Louis de Poortere Louis de Poortere will be bringing its blend of the new and the vintage to Domotex this January, as it showcases its fine rugs and broadloom carpets. An exclusive collaboration with the Romo Group brings to the market stunning rugs inspired by the trend setting fabric designs from two of the Group's brands Romo and Villa Nova. Romo is renowned for its assorted library of classic and contemporary fabrics and wallcoverings offering a diverse style and timeless elegance enriched with a sophisticated colour palette. In collaboration with Louis De Poortere, Romo has created an exquisite collection of hand tufted and flat weave rugs featuring timeless designs in contemporary shades. Louis de Poortere has also teamed with Villa Nova for an eye-catching range of flatweave and hand-tufted rugs. Villa Nova is a British brand with a philosophy of creating stylish fabrics, wallcoverings and accessories for modern living. Drawing on its own library of archive patterns and reinventing them with a modern take, the Belgian maker will also continue to deepen its breadth of vintage designs with the introduction of Antiquarian under the Louis de Poortere brand. Louis de Poortere will also exhibit its Haute Couture collection of carpets and custom runners and rugs. T 01505 615663 www.louisdepoortere.com Hall 9, Stand D26 44 January 2018
Carpet capabilities Cavalier Cavalier returns to highlight the company’s involvement in both the contract and retail sectors. A key feature of this year’s display will be its freshly launched AXfast Color30 system which offers bespoke woven carpet from a carefully selected yarn palette of thirty colours, which provides a swift solution to projects where extensive and time consuming custom yarn dying is not an option. Graphics tufting will be a major feature of the contract side of the stand, demonstrating the capabilities of one of Europe¹s most extensive tufting facilities to create both stock and custom products. Cavalier’s stock graphics collection includes; Classic Pistripe, Classic Herringbone, Space Style, Confetti Trends and Shadow Textures (pictured), offering products to suit most locations. Cavalier’s retail wool collection will feature the recently re-coloured Cartouche Velvet, the brand new Cosmopolitan Twist and the latest additions to the Pennine Heathers with new shades and additional qualities. Cavalier are also using their presence at the show to actively recruit new agents to represent the company on the continent and elsewhere in the world as part of their expanding export division. Anyone interested in working alongside Cavalier should make contact with Mr. Hans Lowe on the stand. T 01254 268 000 www.cavaliercarpets.co.uk Hall 5, Stand B12
British built brands Interfloor Europe’s largest manufacturer of flooring accessories, Interfloor will showcase its British-manufactured underlays which cover a broad range of requirements and meet the demands of both the residential and contract markets. From airports to mosques and churches, hotels, casinos, new build housing, maritime vessels, cruise liners, universities and schools, theatres and cinemas, and stadium complexes; Interfloor has supplied underlay with outstanding commercial performance. At Domotex, Interfloor will unveil the latest addition to its Gripperrods range of installation accessories. Premier is a new metals edgings range, offering a high-end alternative to the existing Gripperrods branded edgings range which makes it easier for customers to choose genuine products, giving them a quality guarantee and total peace of mind. Also on show will be top-selling Tredaire underlays, renowned for their underfoot comfort, and Duralay, the contractors’ brand of choice for more technical applications where there is a requirement for flooring solutions which are hard-wearing, or flame retardant for example. Duralay Timbermate specialist underlays for laminate and wood flooring can reduce in-room noise by 30 per cent, while Duralay Heatflow underlays have very low ‘tog’ ratings, which allow the warmth generated by underfloor heating to pass quickly into the room for both carpet and wood or laminate flooring. T 01706 213131
Hall 5, Stand C44
Domotex now packs even more interior design and lifestyle inspiration thanks to a guest appearance by Holly Becker, one of the world¹s foremost interior design bloggers. Holly Becker is the founder of Decor8, one of the best-known design blogs in the world, with a global following of 1.5 million loyal fans and readers. On 12 January 2018, the German-based American interior design expert and influencer will be taking the stage at the Domotex’s new ‘Framing Trends’ showcase in Hall 9. As well as contributing to Decor8, Holly Becker is a best-selling author with four books to her name so far. Titled ‘Decorate’, ‘Decorate Workshop’, ‘Decorate with Flowers’ and ‘Decorate for a Party’, they are available in 20 languages worldwide and are a celebration of the fun and joy of interior design. Becker explains: ‘I love combining the old with the new. The key is not to take interior decorating too seriously. It¹s not about perfection, it¹s about finding joy.’ Holly Becker also has a passion for teaching and offers e-courses for bloggers of all levels, from beginner to advanced. She hosted her first e-course on her ‘Blogging Your Way’ portal in April 2009 and since that time has taught more than 10,000 students globally about blogging, social media, interior styling and photography. Her e-courses address fundamental challenges faced by all new bloggers. How do bloggers find their niche? How does the creative process work? What research methods are there? How do I win followers? They also focus on legal issues and provide instruction on blog visual design and implementation. As a teacher, Becker is supportive and nurturing. ‘I see other bloggers not as competitors but as part of a community, she says. ‘And so far my courses have been instrumental in starting a lot of people off in really amazing directions.’ www.domotex.de from The Stocklists
January 2018 45
DOMOTEX 2018 preview Ahead underfoot Ball & Young Intelligent innovation after listening to its customers is what keeps Ball & Young ahead and Domotex will demonstrate how its product portfolio develops. “We watch the trends see that customers are not only more selective in their purchases but also far more ‘savvy’ when it comes to choosing a good underlay which will protect their carpet investment by increasing the performance and extending the wear capabilities,” says Ann Shaw. Recent innovation across the company’s Cloud 9 brand responds to these demands and examples include the new Children’s Cushion - a pure luxury product with the addition of the Ultra Fresh antimicrobial protection – and Carpet Cushion – a red rubber underlay 11mm with a 1.2 tog rating, ideal for underfloor heating. Astro Cushion has quickly become established as the No1 base for artificial grass with its moisture release and breathable properties. When tested to BS EN 1177:2008, 25mm of Cloud 9 Astro Cushion with Artificial Landscaping Turf attains Critical Fall Height value of 1.2 metres. T 01536 200502 www.underlay.com Hall 5, Stand D59
Building on strength Himalaya Carpets UK The new Himalaya Carpets UK will be launched at Domotex 2018, with a focus and expertise in wool which has been recognised by its loyal and growing customer base. Product development and the route to market will be the key to Himalaya’s success. “We have invested heavily in our warehousing and distribution hub in Preston to support our planned growth in terms of customer base, service, stock levels, sample service and of courses improved delivery times,” said Robbie Thomson of Himalaya. Working with the UK’s premium independent retailers and interior designers, Himalaya will continue to build the existing approved retailer base. “Our historical success has been built on creating high specification wool collections under our Himalaya brand and we aim to work to our strengths and continue to invest in Natural Wools,” said Robbie. To compliment its wool options, Himalaya has created its own unique eco friendly, “Soft to Touch” polyester collections in its exclusive EcoLux Fibres. The new100% Woven Wool Wiltons will be introduced also.. “You will fall in love with these so do not miss them! There is so much to see at Himalaya, you will not be disappointed,” says Robbie. T 07449 238139 Hall 11, Stand D12
Celebrating the century Edel Telenzo Edel Telenzo has been selling carpets in the UK since the 1970s but the company’s roots go back to 1918 when the E de Langes (Edel) and Zoons started to produce rush matting in Genemuiden in the Netherlands (pictured left). After the Second World War, rush was replaced by the more hard wearing coir fibre. By the late 1960s, the company realised that its future lay in finding a niche in the market to generate consumer enthusiasm for wall-to-wall carpeting with the new technology of tufting. Edel Telenzo Carpets is part of Edel Carpet B.V. and is benefiting from the continued investment in research, design, development & production technology. All production takes place under one roof in Genemuiden.
Due to the high quality of the products, high level of service and distinctive designs, its carpets are sold throughout the UK and over the rest of the world under the message: Telenzo ‘’Style and quality assured, naturally’’ T 01422 374417 www.edeltelenzocarpets.co.uk
46 January 2018
Hall 11, Stand B55
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Meet Richard. He’s a fourth generation farmer who grows the wool used to make carpets. When you make something you have a choice: be cheaper or be better. We think better is more worthwhile. That’s why carpets made from British wool keep their shape, are more durable and won’t end up in landfill. We like that a lot, so does Richard as it provides a living for him and thousands like him. Always insist on British wool - look for the Crook mark.
British wool carpets Beauty & style. Naturally.
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He’s a fourth generation farmer who grows the wool used to make carpets. When you make something you have a choice: be cheaper or be better. We think better is more worthwhile. That’s why carpets made from British wool keep their shape, are more durable and won’t end up in landfill. We like that a lot, so does Richard as it provides a living for him and thousands like him. Always insist on British wool - look for the Crook mark.
British wool carpets Beauty & style. Naturally. FIRE RESISTANT HARD-WEARING EASY TO CARE FOR SUSTAINABLE HYPOALLERGENIC
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britishwool.org.uk from The Stocklists
January 2018 47
FLOORING SHOWCASE (HALL 2) UPHOLSTERY CABINET & DINING LIVING ROOM FURNITURE BEDS & MATTRESSES BEDROOM FURNITURE HOME OFFICE OUTDOOR LIVING FABRICS LIGHTING MIRRORS, PICTURES & PRINT CARPETS, RUGS & FLOORING DECORATIVE ACCESSORIES SOFTWARE & SYSTEMS
Abingdon ACG Associated Weavers Ball & Young Distinctive Flooring Elite Rug Collection Furlong Flooring Gooch PCA Oriental Rugs Rama SMG Stroolmount Think Rugs Vintage & Modern Rug Westex Carpets
For furniture and interiors buyers, this is the big one.Perfectly timed at the start of the year to reveal the newest launches, the biggest names and the freshest trends at the UK's largest furniture event. The British furniture industry continues to be a vibrant component of the UK’s economy. More than 20,000 visitors are expected to visit the show. The January Furniture Show (Birmingham NEC, Sunday 21- Wednesday 24 January 2018), provides the perfect opportunity for furniture buyers and interior specifiers in the hotel and leisure industry to see the newest launches and latest trends from the industry’s biggest names. Filling 5 halls at the NEC, it’s a compelling attraction for buyers as the essential shop window for new launches by the biggest upholstery, cabinet and bed suppliers, with desirable interior accessories, lighting and flooring completing the full sourcing mix, conveniently under one roof.
INTERIOR ACCESSORIES FLOORING
LIVING & DINING
FABRICS & SOFT FURNISHINGS
More than 500 British and international suppliers will be exhibiting, many showing exclusively at January Furniture Show.“British-made is synonymous with quality, style and outstanding design and craftsmanship,” says Laraine Janes, co-director of the January Furniture Show. “We are delighted that wonderful British companies creating exciting products for the home and international markets will be exhibiting.”
LIVING & BEDS
The Flooring Showcase in Hall 2 features leading carpets, rugs and smooth flooring companies (see panel above).
January Furniture Show is trailblazer for new technology - the largest UK event to use the contactless event technology Poken. Visitors will receive a Smart Badge as they enter the show, which allows them to collect exhibitor information. There will be Touchpoints on all exhibitor stands, which contain exhibitor information such as contact details and brochures. To collect this information, visitors tap their Smart Badge on the Touchpoint – simple! Even if a stand is busy, Poken ensures that visitors and exhibitors don’t miss a crucial contact. 48 January 2018
At the centre of success Ball & Young Ball & Young place themselves in the middle of the flooring showcase at the NEC to make the point that underlay quality is central to a successful flooring installation and ongoing customer satisfaction. “There is a always a lot of talk about making an extra sale by adding underlay to every carpet order and that’s good advice of course,” says Ann Shaw of Cloud 9 manufacturer Ball & Young. “But there’s a subtle but essential added bonus that is more often overlooked. “A top quality underlay enhances the professionalism of the installation and improves the consumer’s perception of the value of the carpet they have been sold – encouraging them to trust that retailer and come back to them next time,” she says. “It’s a key factor to avoid your regular customers shopping around or going online.” The Cloud 9 brand will be demonstrating some of its latest performance underlays such as Astro Cushion (for artificial grass) and Children’s Cushion as well as its highly successful luxury ranges including Caviar & Crystal, Connoisseur and Charleston. T (0)1536 200502 www.underlay.com
Astro Cushio n
The No1 base for artificial grass with moistur e release and breathable pr Home operties
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The performance portfolio Furlong Flooring
Furlong are now a major force across the full breadth of flooring after investing in the full national roll-out of their vinyl, laminates and wood floors alongside the success of its carpet ranges. “Our performance in offering immediate delivery from stock has made Furlong very popular with retailers and so we wanted to make sure that we could offer the full portfolio of products with this highest level of service,” said sales director Neil Valentine. The company’s Regency Carpets brand has a reputation for mainstream best-sellers, a position further enhanced in 2017 with the launch of the market-leading Essenzo collection of soft-touch carpets. Now the company’s cushion floor range under the Design Elements brand and its stylish LVT, laminate and wood floors from the Natural Solutions division are offered on the same fullystocked basis for immediate delivery and with eye-catching new point-of-sale. T 01772 696787 www.furlongflooring.co.uk
from The Stocklists
January 2018 49
In the picture: From left to right: Jenny Barfield, Alyssa Doutre, John D.Fache, Janie Doss (Mayor of Rome, GA), Scotty Hancock,Tom Debusschere (CEO Balta Group), Marc Dessein (MD Balta Home), Hardman Knox, Hans Fossez (President Balta Home USA), Philip Hight.
Balta drives US business
Balta Home USA is moving to a new 330,000ft2 distribution facility in Rome, Georgia, to provide more capacity for its North American business.
Tom Debusschere, CEO Balta Group: “The re-organization of our distribution network for area rugs in the US will support our future growth ambitions and provide the infrastructure to support our customers more effectively in their growing e-commerce sales channels.”
Bright start to new year
With the Academy for Excellence in Flooring having undertaken a refurbishment of training bays, demonstration and breakout areas; the first course goers of 2018 are to enjoy the very best training floor training facilities in the UK.
With 2017 seeing an increase in trainees at the Academy over the previous year, it is clear that installers recognise the courses at the Academy as among the best currently available in the UK. Through the Master Installer scheme, all qualified installers are able to offer an additional lifetime workmanship warranty on all Quick-Step floor installations. “As we start 2018 with some fresh new training bays and a demo area that’s right up-to-date, we’re really excited about the 12 months ahead,” enthuses Lee Thomspon, technical manager, Academy for Excellence in Flooring. “We held a special Black Friday event that secured 77 new bookings for the beginning of the year, so we’re already racing ahead. The new facilities will ensure that installers are greeted with the very best facilities.” As the last collection proved a great success, the Academy’s clothing range will also be expanded for 2018 with new items of practical, quality workwear that help Master Installers to look professional on site and promote their high-skill level. The centre is also developing a mobile app that will allow warranty registrations ‘on the fly’ and help installers deliver better service to their customers. With 2018 already looking to be another great year for the skills centre, industry professionals looking for theoretical and practical training on wood, laminate and LVT floors should contact the Academy for Excellence in Flooring without delay. www.quick-step-academy.co.uk
Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service. The building features 100% LED lighting with separate waste streams for plastic, cardboard and other recyclables. Housing 10,000ft2 of offices for sales and marketing departments, the center will employ between 75-100 people depending on the time of year. Divided into three zones with a logical flow – inbound, packaging, outbound – the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing e-commerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months. As an additional benefit, it will also allow the company to target new distribution channels.The company will continue to use the offices and showroom on 5th Avenue in New York.The center was officially opened on Thursday 16th November in a ribbon cutting ceremony attended by local dignitaries including the Mayor of Rome, Georgia, senior Balta Home management and Balta Group CEO Tom Debusschere. T +32 5662 2211 www.baltagroup.com
“Nobel prize for wool”
"If a scientist came to us today and said I've invented this brand-new product called wool then they'd receive a Nobel Prize, because it is such an incredible fibre!" Jo Dawson told the BBC Business News.
And he should know after 20 years in the wool trade and as chief executive of H. Dawson, the leading wool merchant in Bradford, which was set up by his greatgrandfather in 1888. He is also chairman of Axminster Carpets. BBC business reporter Howard Mustoe ran an article in December to explain “why demand for British wool is unraveling” noting that the fibre had hit a seven-year low while only just over a year ago it was worth 30% more. China was cited as a key factor once demand declined after a trend for women's knitted wool clothing fizzled out and because the Chinese market is so huge this has had a significant effect. But Jo Dawson extolled wool’s virtues as “incredible” as it can manage moisture, shuns odours, resists fire and grows every year. “However we've grown up with it for so long that most people have eventually forgotten about it and not realised that this is something quite special," he said. A diverse UK flock and tougher, thicker wool, can offer opportunities, he added. "Many of our breeds of sheep have been around for hundreds if not thousands of years and they've grown to be the way they are now today as a result of that, and then become resistant to certain diseases." For him, traditional uses such as floor coverings and newer opportunities offer the key. Some of his wool now goes into products as diverse as the mechanical gears for wind turbines and bicycle seats. He has also developed a biodegradable insulation material to rival down feather fillings for outdoor coats.
50 January 2018
Flooring Factsheet Adhesives Adhesive Types Acrylic/Resin:+FGCNHQTRNCUVKEK\GF28%CPFOQUV OQFGTPÆƒQQTKPI Bitumen:#VCTNKMGOCVGTKCNDKVWOGPJCUCJKIJ FGITGGQHOQKUVWTGTGUKUVCPEGCPFKUWUGFHQTFCOR RTQQHOGODTCPGUCPFKPUVCNNKPIVKNGUYQQFDNQEMUCPF OQUCKEU Epoxy Resin: #VYQRCTVEJGOKECNEWTKPIU[UVGO VJCVKUWUGFKPCIITGUUKXGGPXKTQPOGPVUUWEJCU EQPUGTXCVQTKGUYGVTQQOUEQOOGTEKCNMKVEJGPUCPF GZVGTKQTKPUVCNNCVKQPU Polyurethane: #PCFJGUKXGYKVJTCRKFDQPFKPI EJCTCEVGTKUVKEUV[RKECNN[WUGFHQTYQQFÆƒQQTU Polyvinyl Acetate: 6[RKECNN[WUGFHQTENQUGÆ‚VVKPI LQKPVUKPVKODGTNCOKPCVGÆƒQQTUCPFRCPGNU 6TCEMKÆ‚GT#PCFJGUKXGHQTECTRGVFGUKIPGFVQ KPETGCUGVJGVCEMKPGUUsQTVJGVTCEMTCPIGsQHCP CFJGUKXG 9CVGTDCUGF#FJGUKXG/CP[FKHHGTGPVV[RGUQH CFJGUKXGUPQYWUGYCVGTCUVJGKTECTTKGTVQCXQKF QFQWTUCPFÆƒCOOCDKNKV[KUUWGUYJKEJCTGEQOOQP YKVJEJGOKECNUQNXGPVU
5'.'%6+10%*'%-.+56 The criteria to select an adhesive will cover the following points. Larger manufacturers offer detailed guides to select the correct adhesive â€“ even indexing ÆƒQQTOCPWHCEVWTGToURTQFWEVUD[PCOGVQ ensure an accurate match. For accurate and up-to-date information consult the F. Ball Recommended Adhesives Guide. Open Time: 6JGVKOG[QWJCXGVQÆ‚VVJGÆƒQQTKPIKPVQVJG CFJGUKXGCHVGTYJKEJVJGDQPFYKNNPQNQPIGT DGKFGCN6JGVKOGWPVKNVJGÆƒQQTOC[DG YCNMGFQPUJQWNFDGEJGEMGF
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WoolSafe factsheet Caring for carpet the right way oolSafe Organisation is the UKâ€™ UKâ€™s The W WoolSafe oolSa â€™ss leading authority for fo the correct care and maintenance of carpet and offers a range of services empowering retailers to build a reputation for great service and consumers to get the most out of their investment.
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Great British Cleaning Products
Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS January 2018
Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk
Biodegradable and cruelty-free from a family run business www.astonishcleaners.com 53
Flooring factsheet Luxury underfoot
The Perfect Match
Tredaire Colours Red is the thickest, densest sponge rubber underlay available and when combined with Gripperrods Professional Gripper, is perfect for a top quality finish.
Luxurious interiors never go out of style, but in the winter months customers are more than ever looking for a combination of comfort, luxury and cosiness and the right underlay can give their carpet choice an even more sumptuous feel. Tredaire is renowned for its underfoot comfort and adding warmth and cosiness to any room, giving an experience akin to “treading on air”. With many homeowners opting for soft furnishings which create a feeling of luxury, Tredaire Colours Red underlay is a popular choice which can help to achieve a truly indulgent underfoot experience. Colours Red is Interfloor’s top sponge rubber underlay and gives unrivalled heat and sound insulation. Its excellent shock absorber properties also help carpets look new for longer. For a flawless flooring finish, Gripperrods Professional Gripper is the UK’s finest, with a specification that exceeds all others in the marketplace. Its improved specifications include wider strips (27.11mm and 24.03mm), and more floorholding pre-nails and precision pins per length. Interfloor’s Gripperrods Professional is UK made meaning customers benefit from the excellent quality as well as knowing they will be supporting local industry. For high quality installations with a thick underlay such as Tredaire Colours Red, Gripperrods Professional is the perfect match. For further information, please visit www.interfloor.com
Interfloor manufactures leading brands in the underlay market, Tredaire and Duralay. Recognised by customers as brands of quality and with over 70 years of expertise, they are trusted by users throughout the world. 54
THE STOCKLISTS January 2018
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and hard flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high customer satisfaction levels. The Carpet Foundation and its Consumer Code of Practice approved by the Trading Standards Institute (TSI) recommend that new carpet underlay is bought with every new carpet.
Many consumers are now aware of the benefits of underlay but more needs to be done to provide information about the different types available and their suitability for different areas of the home. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results. Some manufacturers offer point-of-sale units and foot testers.
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
PU (polyurethane) foam This is now the market’s most popular underlay and is typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities and provides great insulation – and its light weight helps handling.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
Sponge rubber Introduced in the 1950s, this is a more traditionally manufactured underlay available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention.
Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-floor. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. www.underlay.com
Felt This traditional (but environmentally friendly) undelay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
THE STOCKLISTS January 2018
Crumb rubber Flat and dense, crumb rubber is good for heavy footfall – offering maximum protection but a little less comfort (and very good over stair nosings).
Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating of 2.5 can be used – which means the underlay would normally have a tog rating of 1.0.
Flooring factsheet Carpet trouble-shooter
• shedding • pulled loops
Fading on Wool
Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.
Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common: Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 56
Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.
Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
THE STOCKLISTS January 2018
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.
All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.
Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.
It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.
There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
THE STOCKLISTS January 2018
The original carpet tile
Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice. 57
Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member
www.beautifulflooring.co.uk Contact: Carl Harris Tel: 01892 549050 email@example.com
of the committee
Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.
• Get a list of members and call up two or three for a ‘real-world’ view
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements,
any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.
• Review all the extra benefits and services to see
The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
flexibility to run your business the way you want
www.flooringone.co.uk Mandy Powell Tel: 0121 683 1426 firstname.lastname@example.org
what you would actually use
• Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 email@example.com
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 58
Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 firstname.lastname@example.org
www.smg-group.co.uk Contact: Mike Reed Tel: 0118 932 3832 email@example.com
Associated Carpet Group www.acgcarpets.com Contact: Richard Moore Tel: 01942 825520 firstname.lastname@example.org THE STOCKLISTS January 2018
F L O O R I N G FAC T S H E E T WOOL FIBRE
The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain. British wool is bulky and resilient and offers texture and unique heathery shades to a carpet. 100% wool or 80/20 – 80/10/10 Wool Rich – Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.
Benefits of Wool Carpet 1. Practical
4. Internal Environment
Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.
Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.
Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.
2. Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.
Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.
Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.
Energy Efficient – Wool is energy efficient in the home and also in carpet production.
Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.
Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.
Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.
britishwool.org.uk campaignforwool.org Follow us on THE STOCKLISTS January 2018
The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww
01274 655694 01562 829966 01264 335111
Bizspoke Custom Carpets Be Tw W
0121 550 5788 01297 32244 +32 56783250
Be Tu Tw W email@example.com www.brontecarpets.co.uk
Burmatex Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww
Edel Telenzo Carpets Ltd Tu Tw W firstname.lastname@example.org www.edeltelenzocarpets.co.uk
01422 374 417
01924 262525 Enterprise Weaving Co Be Ww
+32 56 62 2211
020 8800 0740
Christy Carpets Tu
Clarendon Carpets Tw
Classis Carpets Tu W Ww
0870 020 1725
Condor Carpets BV Tu
Ww email@example.com www.fellscarpets.co.uk Fletco Taepper A/S Tu W
+45 96 60 3000
+31 38 4778911
+31 383 861 060
Cormar Carpets Ltd +32 56 23 54 10
Tu Tw W firstname.lastname@example.org www.cormarcarpets.co.uk
01204 881 234
01924 488882 Couristan Carpets Ax Tu W Ww
800 223 6186
0113 380 5333
Craigie Carpets Be
Bond Worth Ltd Ax
Creative Carpets Ltd Be Tu Tw W
0116 284 1455
+32 55 335211
01282 862 736
020 7823 3040
Edel Telenzo’s Bakerloo
Domo Floorcovering Pr Tu Tw
Bronte Carpets Ltd
Blenheim Carpets Ax Be Tw W Ww
Brintons Ax Tu Tw W Ww
BIC Carpets Be Tw W
01562 828200 www.brockway.co.uk
Dan-Floor UK W
E & WE Carpets W
Betap Tufting BV Tu Tw W
Tw W email@example.com
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
Tu W firstname.lastname@example.org www.belvederecarpets.co.uk
Brockway Carpets Ltd
Custom Carpet Company Ax Be Tu Tw W Ww
Creatuft Carpets Tu W
Mohawk’s Cherbourg Check
+32 56 35 4444
Tu Wa email@example.com www.flock-living.com
+44 (0)20 8440 8777
Firth Carpets & Flooring Be Pr Tu Tw W Ww
Furlong Flooring Tw W firstname.lastname@example.org www.furlongflooring.co.uk
01772 696 787
THE STOCKLISTS January 2018
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email email@example.com
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton • Wa: Woven Axminster
Gaskell Wool Rich Tu Tw W
Master Weaver W Ww
01562 754 382
Tasibel NV Tw
Gaskell Mackay Carpets Ltd Ax Tu Tw W
Mayfield Carpets Tu Tw W
01706 639 866
The Grosvenor Wilton Co W Ww
Georgian Carpets Tu Tw W
MID NL Be
The Sultana Carpet Co Ax
Wilton Carpet Commercial Ax Tu Tw Ww W Be
Thomas Witter UK Ltd Tu Tw
Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB
0800 526696 +49 037 421 420 01924 410544
ITC Be Pr Tw Tu
+31 38 851 8700
0032 51 424 411
Millennium Weavers Europe Tu Tw firstname.lastname@example.org www.millenniumweavers.be Modulyss Be Tu Tw Pr
+32 55 50 9050
Timzo Tufting Industry BV Tu +32 52 457211
John Lanham Watts Carpets Ax Tw Ww
John Evans Ltd Ax Tu Tw W
Joseph Hamilton & Seaton W
Mr Tomkinson Tw Ww
Kingsmead Carpets Tu Tw W
01827 831 424
Penthouse Carpets Tu Tw W
Phoenox Textiles Pr Tu
Pownall Carpets Tw W
Lano NV Ax Pr Tu Tw W Ww email@example.com www.lano.com
+32 56 65 4300
00 800 5266 5266 01827 831 450
Roger Vanden Berghe.NV Tu Ww
Le Tissage d'Arcade Ax Ww
+32 05685 4747
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
0800 78 33 712
Leigh Spinners Ltd Tw
Louis de Poortere W
+32 56 393 386
+35 12 56 750 500
Manx Carpets Tw W
01827 831 434
Bronte’s Cream Shagpile
THE STOCKLISTS January 2018
Ryalux Carpets Ltd Be Tu Tw W
+32 52 499600
+32 56 73 57 11 0845 652 8811
Sans Frontieres Ltd Be Pr Tu Tw W Ww
Shaw Home Foundations Tu
01675 433 501
+31 38 385 4477
Tisca Tiara Tu Ww
Trendy Tuft Designs Be Tu Tw W
Ulster Carpets Ax Be Tu Tw W Ww
United Carpets & Beds Tw W Ww
01709 732 666
Victoria Carpets Tu Tw W Ww
Westex Carpets Tu
Weston Hammer W
0845 644 9090
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
Wilkies Carpets Tw
0113 307 9955
Woodward Grosvenor Ax Tu Tw W Ww
Signature Carpets Be Tu W
Wool Classics Tu Ww
Tapibel NV Pr Tu Tw
01623 481 221
Woven Carpets of Kidderminster W 01299 827477
Cormar’s Sensation Twist
0207 349 1560
Wellington Stripe from Ulster 61
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National
Birch Distribution Sheffield - see Floorwise page 64
BL Flooring Supplies Bristol - see Floorwise page 64
Birch Distribution Leeds - see Floorwise page 64
BL Flooring Supplies Gloucester - see Floorwise page 64
Birch Distribution Hull - see Floorwise page 64
Fitwell Flooring Ltd Redruth - see Floorwise page 64
Cornerstone Flooring Doncaster - see Floorwise page 64
Fitwell Flooring Ltd Newton Abott - see Floorwise page 64
Cornerstone Flooring East Midlands and Warwickshire 01159 444711 firstname.lastname@example.org www.cornerstoneflooring.co.uk
Flooring Supplies (Wessex) Amesbury 01980 625888 email@example.com
Leeds 0113 3071900 firstname.lastname@example.org www.fellscarpets.co.uk TCS “The Carpet Specialists” Morecambe 01524 840177 email@example.com www.tcsthecarpetspecialists.com Xylo Wood Flooring London 020 8368 8122 firstname.lastname@example.org www.xyloflooring.com
North East Fells Carpets Leeds 0113 3071900 email@example.com www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise page 64
North West A&A Carpets Manchester 01204 701188 firstname.lastname@example.org www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 email@example.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole 0113 3071900 firstname.lastname@example.org www.fellscarpets.co.uk Choice Flooring Manchester - see Floorwise page 64 MCA Floorwise Ltd Morecambe - see Floorwise page 64 Millbrook Carpets Darwen 01254 703999 email@example.com
DMS Flooring Supplies Northampton 0845 643 5601 firstname.lastname@example.org Floorwise D & J Ltd Southam - see Floorwise page 64 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 email@example.com Matty’s Wholesale Carpets Birmingham 01675 433072 firstname.lastname@example.org STS Flooring Distributors Watford 0345 899 1000 email@example.com www.stsflooring.co.uk Trade Counter Carpets Leicester 0845 604 3055 firstname.lastname@example.org Woodall Brothers Ltd Shrewsbury - see Floorwise page 64
East Beds Flooring Bedford 01234 341234 email@example.com www.bedsflooring.co.uk Salesmark Ltd 66 St Neots - see Floorwise page 64 STS Flooring Distributors Cambridge Tel: 0345 899 1000 firstname.lastname@example.org www.stsflooring.co.uk
Salesmark West Ltd Amesbury - see Floorwise page 64 Solent Wholesale Carpet West Sussex 01243 774623 email@example.com www.solentwholesale.co.uk see page 17 for details
South East Acorn Carpet Accessories Bromley, Kent - see Floorwise page 64 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 firstname.lastname@example.org www.ashmountflooringsupplies.co.uk Beds Flooring Bedford 01234 341234 email@example.com www.bedsflooring.co.uk Clifford Floors Strood 01634 285900 firstname.lastname@example.org Culpeck Strood 01634 299000 email@example.com Columbia Flooring Middlesex 020 8443 3322 firstname.lastname@example.org www.columbiaflooring.co.uk see page 7 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 email@example.com
THE STOCKLISTS January 2018
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists DMS Flooring Supplies Milton Keynes 0845 643 5320 firstname.lastname@example.org Kent Flooring Supplies Ltd Chatham 01634 668668 email@example.com www.kentflooring.co.uk Littner Hampton London 020 8520 8474 firstname.lastname@example.org www.littnerhamptoncarpets.co.uk John Palmer Carpets Fareham 01329 221933 email@example.com Potts & Ward, Woodcocks Ltd Brighton 01273 557211 firstname.lastname@example.org www.pwwflooring.com Rackhams London 020 8531 9225 email@example.com www.rackhamsltd.co.uk see page 15 for details
Matty’s Wholesale Carpets Birmingham 01675 433072 firstname.lastname@example.org
Flanagan Flooring Distributors Belfast & Saintfield Co. Down Northern Ireland Tel: 028 9751 0932 email@example.com www.flanagan-flooring.com
Selected Rugs & Matting Cardiff 0844 8360650 firstname.lastname@example.org www.selectedrugs.co.uk
Scotland Flanagan Flooring Distributors Glasgow Business Park Baillieston Tel: 0141 773 1122 email@example.com www.flanagan-flooring.com MCD Scotland Uddingston Glasgow 01698 808000 firstname.lastname@example.org www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise page 64
Flanagan Flooring Distributors Willow Business Park Dublin Tel: (01) 429 7800 email@example.com www.flanagan-flooring.com Provincial Floorcoverings Ltd Dublin - see Floorwise page 64 Provincial Floorcoverings Ltd Belfast - see Floorwise page 64 Provincial Floorcoverings Ltd Limerick - see Floorwise page 64 TCS “The Carpet Specialists” Co. Louth 00353 429 351 351 firstname.lastname@example.org www.tcsthecarpetspecialists.com
Salesmark Lancing - see Floorwise page 64 Solent Wholesale Carpet West Sussex 01243 774623 email@example.com www.solentwholesale.co.uk see page 17 for details STS Flooring Distributors Basildon 0345 899 1000 firstname.lastname@example.org www.stsflooring.co.uk STS Flooring Distributors orpington/Croydon 0345 899 1000 email@example.com www.stsflooring.co.uk Trade Carpet London Wimbledon 0208 247 3891 firstname.lastname@example.org www.tradecarpet.com
THE STOCKLISTS January 2018
wiseup to floorwise quality&value guaranteed gripper
adhesives + screeds
national distributor network 17 Salesmark West Ltd Amesbury, Wiltshire Tel: 01980 880933 email@example.com 18 Acorn Carpet Accessories Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 firstname.lastname@example.org 19 Salesmark Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111 email@example.com 20 Fitwell Flooring Ltd Newton Abbot, Devon Tel: 01626 835935 firstname.lastname@example.org 21 Fitwell Flooring Ltd Redruth, Cornwall Tel: 01209 214344 email@example.com 1 3
6 9 10 5 11
7 8 12
13 15 16 17
ad he +s sive cr ee s ds lam ina tes
Floorwise Group Ltd. Floorwise House, 22 High Street, Kegworth, Derby, DE74 2DA, UK Tel: +44 (0)1509 673974 Fax: +44 (0)1509 674841
ma tti ng
pr ofi l es
gr ipp er
n pv osin c s gs kir + tin g
un de rla y
1 Neil Smith Ltd 9 Choice Flooring Ltd Glasgow Trafford Park, Manchester Tel: 0141 552 1141 Tel: 0161 872 8003 firstname.lastname@example.org email@example.com 2 Provincial Floorcoverings Ltd 10 Cornerstone Flooring Belfast Doncaster Tel: 028 9075 3202 Tel: 01302 835117 Fax: 028 9075 3901 Fax: 01302 302542 firstname.lastname@example.org email@example.com 3 Floorwise (North East) Ltd 11 Birch Distribution Birtley, County Durham Sheffield, S9 5PH Tel: 0191 410 7070 Tel: 0114 243 1230 Fax: 0191 410 6116 Fax: 0114 243 5118 firstname.lastname@example.org email@example.com 4 MCA Floorwise Ltd 12 Woodall Brothers Ltd Morecambe, Lancashire Shrewsbury, Shropshire Tel: 01524 33517 Tel: 01743 441584 Fax: 01524 381852 Fax: 01743 441629 firstname.lastname@example.org email@example.com 5 Birch Distribution 13 Floorwise D & J Ltd Hull, HU7 0XD Southam, Warwickshire Tel: 01482 826654 Tel: 01926 814922 Fax: 01482 878693 Fax: 01926 817899 firstname.lastname@example.org email@example.com 6 Birch Distribution 14 Salesmark Ltd Leeds, LS10 1AG St Neots, Cambridgeshire Tel: 0113 244 4363 Tel: 01480 212888 Fax: 0113 244 8665 Fax: 01480 218585 firstname.lastname@example.org email@example.com 7 Provincial Floorcoverings Ltd 15 BL Flooring Supplies Ltd Dublin 12 Gloucester Tel: 00353 (0)1 626 3913 Tel: 01452 223355 Fax: 00353 (0)1 460 4669 Fax: 01452 371284 firstname.lastname@example.org email@example.com 8 Provincial Floorcoverings Ltd 16 BL Flooring Supplies Ltd Limerick Bristol Tel: 00353 (0)61 227 100 Tel: 0117 955 5454 Fax: 00353 (0)61 227 000 Fax: 0117 955 2626 firstname.lastname@example.org email@example.com
14 18 19
Flooring factsheet Carpet types Tip Sheared
Tufted With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
Berber – Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.
Level loop – When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.
Multi-level loop – The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.
BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.
THE STOCKLISTS December 2017
Freize – Frieze or frisée (pronounced freesay) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.
Saxony – Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies. Twist – The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.
Velvet – Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.
CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.
Shag pile – Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface can flatten easily and may lack durability.
Woven Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets. Wilton Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability. Flat weave Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect. 65
national institute of carpet & floorlayers
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THE STOCKLISTS January 2018
Stocklists Classified The
Showroom Sales Consultant – Billericay
Hamilton Carpets are looking for a sales consultant to join our showroom based in Billericay. This position would suit a highly structured and professional sales individual with at least one year’s experience of selling. Knowledge of flooring coverings is required. Great customer service skills and being able to follow an order through to completion is essential and the individual would need to provide a high level of customer service. Heavy lifting is involved in unloading deliveries. You must be over 25 and hold a full driving license. Hours: 5 days a week, Monday – Saturday (with no late nights or bank holidays)
Salary negotiable, depending on experience, £25,000.00 to £30,000.00 /year. Includes Private health care and pension. To apply for this position please contact either Jason or Kay on 01277 658011 or email Hamilton carpets with your CV attached.
Exciting Sales Opportunity
Sales Representative Kent / East Sussex Defined sales territory will be subject to recruitment
Earnings circa £50,000 Cormar Carpets is one of the UK’s leading manufacturers of tufted carpets, supplying stylish, quality carpets to the retail, contract and wholesale trade throughout the UK. We are looking for an enthusiastic and committed individual with the ability to realise the full potential of this already established area. Knowledge of the carpet trade is not essential, however previous sales experience is required as applicants must be able to demonstrate a proven successful sales record. The ideal candidate would live on territory, although this is not essential. As a consequence we will accept applications from those who live in close proximity to the territory shown. An above average salary and benefits package is available for the successful applicant, including basic salary plus commission on sales, company car and pension scheme. Previous applicants may apply. Please send your CV and hand written covering letter summarising your relevant skills and experience for the attention of Carla Grant, HR Manager, Cormar Carpets, Brookhouse Mill, Greenmount, Bury, BL8 4HR. Close date for applications: Monday 22nd January 2018
SALESPERSON / SALES DIRECTOR DESIGNATE
SAMPLING INTERNATIONAL NEED HELP... CAN YOU PROVIDE IT?
Super Plus The Rug Tamer! Keeps Rugs In Their Place
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THE STOCKLISTS January 2018
SAMPLING INTERNATIONAL ARE SEEKING AN EXPERIENCED “GO GETTER” SALESPERSON WHO MUST HAVE THE ABILITY TO “OPEN QUIETLY” OR “KICK DOWN” DOORS TO SECURE NEW BUSINESS. WE ARE LOOKING FOR AN OUT AND OUT SALESPERSON, MALE OR FEMALE WITH A PASSION TO SUCCEED. WE PRODUCE P.O.S. SAMPLING FOR THE FABRIC, FLOORING, WALLPAPER AND CLOTHING INDUSTRIES AND HAVE AN ENVIABLE PORTFOLIO OF BLUE CHIP ACCOUNTS. OUR TURNOVER HAS INCREASED BY 31% IN THE LAST 8 YEARS DUE TO THE GROWTH OF EXISTING VALUED CUSTOMERS AND BY OPENING SPECIFICALLY TARGETTED NEW ACCOUNTS. ALTHOUGH YOU WILL HANDLE A SELECTION OF CURRENT “LIVE” ACCOUNTS WE CONSTANTLY STRIVE FOR NEW BUSINESS AND YOU WILL BE MEASURED MOSTLY ON THIS ASPECT OF YOUR SALES. NEW BUSINESS IS THE LIFEBLOOD OF ANY COMPANY. IF YOU CAN MEET THE ABOVE CRITERIA SUCCESSFULLY THEN THE POSITION WILL AFFORD YOU THE OPPORTUNITY TO INVEST IN THE COMPANY AND FURTHER HELP INFLUENCE ITS DIRECTION. SALARY AND BENEFITS PACKAGE WILL NOT BE A PROBLEM AND SO LET US KNOW WHAT YOU THINK YOU ARE WORTH. PLEASE SEND YOUR CV TO. STEPHEN HUBBARD, MANAGING DIRECTOR. TRAVELFAST LIMITED. T/A SAMPLING INTERNATIONAL. UNIT 11, GRANGE ROAD INDUSTRIAL ESTATE, GRANGE ROAD, BATLEY, WEST YORKSHIRE. WF17 6LN
Published on Dec 15, 2017