by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.
Cavalier Carpets - Silken
“British Wool firmly believe that wool is the original future fibre.... Wool is naturally fire resistant and considered one of the safest fibres for flooring and fabrics” This means British Wool carpet is naturally hard-wearing and easy to care for – increasingly important in today’s busy family homes. There are also other benefits that British Wool is focusing on explaining to consumers. Wool is naturally fire resistant and considered one of the safest fibres for flooring and fabrics. It’s also hypoallergenic, contributing to healthier air indoors by trapping allergens in the top layer of the fibre so instead of floating around and aggravating allergies, they can simply be vacuumed away. continued overleaf...
Cavalier Carpets new Silken range comes in ten contemporary colours. The 100% stain resistant, 2-ply polyester construction offers a superior combination of outstanding resilience and super soft fibres.
British Wool - unscoured wool
The sumptuous palette of neutral hues ranges from a timeless white crepe, to soft chiffon greys and the easy to use taupe cravat. Silken is manufactured in the UK, in a 50oz pile weight with an extra heavy domestic rating and is available in 4 and 5 metre widths. This new collection is sure to be a hit with consumers wanting on-trend colour, softness underfoot and easy maintenance.
“Cavalier Carpets new Silken range comes in ten contemporary colours. The 100% stain resistant, 2-ply polyester construction offers a superior combination of outstanding resilience and super soft fibres” British Wool firmly believe that wool is the original future fibre. Designed to protect sheep from all kinds of weather, it’s naturally constructed to last a lifetime. They explain that British wool performs particularly well in carpets because it’s grown specifically to protect British sheep from wet, cold and windy British weather, so it’s naturally more resilient and durable. Wool is composed of proteins, like human hair, giving it a complexity that man-made fibres could never replicate, and offering superior performance characteristics thanks to its natural oils, scaled structure and springy construction. from The Stocklists
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