The Startup Toolkit Table of Contents

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THE STARTUP TOOLKIT Author: Tyler Jensen 777 South Coast Hwy 101, Suite 215 Solana Beach, CA 92075 Phone: (920) 583-6736 Cell: (858) 344-5163 Fax: (888) 315-5301

www.thestartupgarage.com This guide has been prepared by The Startup Garage for informational purposes only and does not constitute advertising, a solicitation, or legal advice. The Š 2010, Tyler Jensen. information This article maywhich not be reprinted, reproduced, or retransmitted in whole information contained in this GuideCopyright is provided only asW. general 1 or in part without the express written consent of the author. www.thestartupgarage.com may or may not reflect the most current legal developments; accordingly, information in this Guide is not promised or guaranteed to be correct or complete.

The Startup Garage expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this Guide.

CONFIDENTIAL

The Startup Toolkit

TABLE OF CONTENTS Table of Contents

2

Introduction

3

Personal Foundation Tools

7

Overview .............................................................7 Personal Goals.....................................................7 Financial Goals ....................................................9 Support .............................................................10 About Yourself...................................................11 Commitments....................................................12 Commitment Statement ....................................12 Business Idea Tool

13

Overview ...........................................................13 Business Idea Strategies.....................................13 Business Planning Tool

14

Overview ...........................................................14 Ways to Write a Plan .........................................14 Government Documents Tools

15

Overview ...........................................................15 IRS – Federal Tax Identification Number............. 16 Business License ................................................17 Fictitious Business Name ...................................17 Patents, Trademarks, and Copyrights ................. 19 Seller’s Permit ...................................................20 Legal and Accounting Tools

22

Bank Accounts .................................................. 22 Non Disclosure Agreement (NDA)...................... 23 Insurance .......................................................... 23 Legal Entity ....................................................... 25 Marketing Tools

Overview .......................................................... 26 Logo.................................................................. 26 Website ............................................................ 28 Business Cards .................................................. 30 Flyers ................................................................ 31 Infrastructure Tools

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Overview .......................................................... 33 Location ............................................................ 33 Utilities ............................................................. 34 Hardware .......................................................... 35 Software ........................................................... 40 Conclusion

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Appendices

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Application for Employer Identification Number 43 Business Tax Application (City of San Diego) ...... 45 List of Business License Applications ................. 47 Fictitious Business Name Statement .................. 48 California Seller’s Permit Application ................. 50 List of San Diego Banks...................................... 58 Sample Non-Disclosure Agreement ................... 59 Preferred Small Business Startup Partners ......... 68

Overview ...........................................................22

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Copyright © 2010, Tyler W. Jensen. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. www.thestartupgarage.com