Week 10 marketing sales business development

LIFESTYLE BUSINESS ACCELERATOR 90 Day Program | 10 Marketing, Sales and Business Development © The Startup Garage

SMALL BUSINESS AS A SYSTEM Repeat & Referral Customers

Marketing System

Leads

Sales System

Customers

Product/ Delivery System

Business Development

Back Office Systems

IT

Accounting /Finance

Human Resources

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Legal

Operations

MARKETING | SEED STAGE During the seed stage the following process is advised:

Business Plan

Brand Guide

Collateral

Marketing Launch Plan

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Content Communication Plan

Social Channel Setup

BRAND GUIDE

Brand Message (Value Proposition, Unfair Selling Advantage)

Logo

Name

Colors

Fonts

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Website INITIAL MARKETING COLLATERAL

Business Cards

Flyers

Ads © The Startup Garage

CONTENT + SOCIAL COMMUNICATION PLAN Content Marketing is required for almost every business.

Content Marketing is required for almost every business.

Getting clarity on the Competitor Communication Analysis, Key Stakeholders & Messages, topics, channels, frequency, tools and team will be important.

Based on this Plan you will want to set up your social channels to match your brand. Š The Startup Garage

Launch

MARKETING LAUNCH PLAN

How will you leverage your official launch? Party? Press Release?

After Launch Questions

● ● ● ● ● © The Startup Garage

90 Day Plan What strategies?

What is budget?

Who is on Marketing Team?

What are metrics you will measure?

Product MARKETING | STARTUP PHASE After Launch your goal of marketing is to generate qualified leads. You will continuously test new brand messages, strategies, measure results, learn, iterate and try again.

Price

Promotion

Test the 4 P’s

Place (distribution) Š The Startup Garage

MARKETING SALES FUNNEL The New Marketing & Sales Funnel Then

Online Sales Funnel

Now Blog

Awareness

Email List

Marketing -->

Interest

Front End Product

Consideration

Front End Subscription Flagship Course

Intent Evaluation

Marketing

Membership Site Private Coaching

Purchase

$ Sales

Sales © The Startup Garage

100 MARKETING TACTICS Strategies & Tactics

Cost

Time to see Results

Strategies & Tactics

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Cost

Time to see Results

100 MARKETING TACTICS CONT. Strategies & Tactics

Cost

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Time to see Results

Tie to Your Value Proposition

CUSTOMER + BENEFICIARY SEGMENTS

Which customer segments are you serving (is it one or many?)

What are the characteristics of those segments?

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What will make them choose you vs. alternatives?

HOMEWORK

1

2

2 examples of great marketing, sales and incorporating their value proposition

2 examples of “a waste of time and money”

NEXT WEEK

Email completed Business Plan and Financials to accountability partner before next class!

We will cover Sales & Business Development in next week’s class.

Bonus: Look at your competitors or relevant companies to learn © The Startup Garage