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Avon Philippines officials and Empowered Filipinas (seated, from left) Bianca Valerio, Patty Laurel, Jennylyn Mercado, Yassi Pressman, Nicole Andersson and Liz Uy all agree that every woman needs undergarments that have the perfect fit
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Avon Philippines launches 'Love at first fit' campaign via a tableau featuring different women who take on different roles in life
CONFIDENCE THAT COMES FROM wITHIN
or actress Jennylyn Mercado, when confidence starts from the inside, everything else will follow through. The statement could very well apply to many things, even in fashion. And the multi-awarded actress, athlete and mother is talking about being confident and comfortable in the garments a woman wears inside, especially while she’s taking on many roles in different facets of her life. “Being in the spotlight means I have to be 100 percent confident in myself so I need intimate apparel that has the perfect fit every time,” says Jennylyn. The Avon Intimates brand ambassador together with Avon Missy endorser Yassi
Pressman and empowered Filipinas Patty Laurel and Nicole Andersson are different women who all value the importance of wearing brassieres with the right fit. Understanding that all Filipinas deserve to be confident and comfortable inside, Avon launched its new collection featuring perfect fitting bras specially created for the Filipina body type. “The concept that we want to emphasize is ‘Love at first fit’ because we at Avon Fashions have always prided ourselves in being able to offer women intimate apparel that provides them the perfect fit,” says Avon Philippines head for PR and Communications Faith Fernandez-Mondejar.
The new collection is composed of a mix of popular animal and floral prints and styles suitable for different body types and clothing requirements. Underwire brassieres offer support for ladies with fuller curves while non-wire bras are made using fun prints and vibrant colors perfect for teens who are just starting to wear their first pair. Yassi has practically grown up with Avon, having been a model at the age of nine for the company and later on becoming (and remaining) the face of Avon Missy line for teens. From the first day she wore her first pair of brassieres until now, she considers the fit a very important factor.
“When I’m dancing and doing cartwheels, I really need to be comfortable and covered,” asserts Yassi. Comfort and security considered, Yassi also proclaims her love for the fun prints of Avon intimate apparel, so much so that it is fine for her to expose a bit of the bra that she’s wearing. “The prints are really fun and are a far cry from your usual blacks and beiges,” she enthuses Avon also emphasized its mission to help women feel beautifully confident whatever role she plays with the launch of its new brassieres. “What we really want to leverage on this campaign [Love at first fit] is not just the design but how it fits the Filipino women,” concludes Fernandez-Mondejar.
HOT PICKS FROM PARISIAN Hot young star Nadine Lustre reveals fashion choices
She may have become a popular face on national television because she’s the other half of a popular love team in the teleserye "On the Wings of Love," but young actress and singer Nadine Lustre has developed a following all her own. Many are also becoming aware of her great sense of style, where she is never over-the-top when it comes to fashion choices. But like most females, she also likes things that are stylish, sophisticated and sensible. This brand ambassador for SM’s iconic Parisian brand admits that she likes shoes that are “fun, flirty, and comfortable” to keep up with her active lifestyle. An advocate of affordable fashion, she prefers shoes that combine style and comfort without breaking the bank. “Look for something that makes you feel confident,” Nadine advises. The young actress loves the “wide variety of shoes and bags” available from Parisian, and she shares some of her hot picks. For Parisian Shoes: Go for bright colored heels – orange, teal, mustard, and magenta – to sizzle up your look, from strappy heels to sling backs and pumps. Block heels also offer a lot of fashion possibilities as they keep one grounded. Flat espadrilles in nautical and pastel shades provide that cool, stylish look to light getups. Nadine says the three types of summer shoes every woman should own are “ballet flats, sandals, and a good pair of wedges,” although she is not averse to wearing gladiator styles and animal print strappy heels from Parisian’s latest collection. For Parisian Bags: Fun and functional
Nadine Lustre on the wings of style with Parisian shoes
Nadine makes waves with vibrant Parisian Shoes
Nadine Lustre looks on the bright side
Byx striped flats
Orange Cole heels
Curtis heel with laced up details
pieces are the rage for today’s stylish young woman. Small bags can make a big style impact, while backpacks with edgy accents can become statement pieces. Meantime,
Maroon bucket backpack by Parisian
one can never go wrong with chic shoulder bags and classic handbags. The Parisian Shoes and Bags Collection is available at all SM Stores nationwide.
Salmon Cecilia bag
Get connected with Parisian Shoes and Bags on Facebook and @SMParisian and @SMShoesandBags on Twitter and Instagram.