Ms sect c 20170827 sunday

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SUNDAY, AUGUST 27, 2017

Business

Ray S. Eñano, Editor / Roderick dela Cruz, Issue Editor business@manilastandard.net

CEO WANTS BIDET TO SUPPLANT ‘TABO’

T

HE youngest country head of a Japanese conglomerate, who started his marketing career by selling beer at bars and restaurants in Manila, is now on a mission to change Filipinos’ bathroom culture, from the ‘tabo’ or dipper system to an automated hygienic technology complete with bidet.

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Lixil Water has a wide range of products— from toilet, bidet, shower, bathroom, bath tub, urinal, lavatory and wash basin to kitchen sink, kitchen accessories and kitchen faucets to ceramic tiles. Alban says Lixil Water will soon launch the Inax brand in the Philippines. Inax is the leading Japanese manufacturer of bidet seats with automated functions. He says Okada Manila, a casino resort put up by a Japanese billionaire, placed an order for 2,500 Inax sets, for the use of its guests. Alban, who became the country manager of Grohe at the age of 36 before the German company was acquired by Lixil in 2014, believes that the local market is now ready for these mid to high-end bathroom solutions. He says the expanding middle-class and the construction boom allowed Lixil Water Technology to book more than 30-percent growth in revenue in the fiscal year ending March 2017. Condominium buildings developed by leading property developers are usually fitted with bathroom products of

BATHROOM CEO. Lixil Water Technology country manager for the Philippines Alen Alban

Lixil, according to Alban. “We are looking for the right timing to introduce more products,” says Alban, who also worked for American Standard before transferring to Grohe. Alban says being the current owner of these two brands, Lixil Water Technology now has a 56-year history in the Philippines. Alban, the youngest among the country heads of Lixil in Asia, attends quarterly meetings overseas to plot the growth path of the company. He says while the Philippines is not the largest market in the region, Lixil is looking at it for growth. Alban, a bachelor who goes to work from his home in Bacoor, Cavite on a daily basis, leads a team of 70 professionals in Lixil Water Technology. He was a Dean’s Lister as a student at De La Salle University where he completed a marketing degree in 1997. He also attended the Ateneo Graduate School of Business. He was active in extra-curricular activities, being an officer and member of Junior Entrepreneurs’ Marketing Association and Junior Philippine Institute of Accountants. Alban considers his ‘people skills’ as a major advantage. He recalls that after graduating

from college, he worked as a senior account executive for a marketing company and handled events. “One time, one of the promo girls we hired for a beer company did not show up. Pressed for time, I had to do the job myself,” he says. “You have to go through a lot, even negative experiences, to learn. It is really hard work that will help you succeed in whatever you are doing,” says Alban. He joined Splash Corp. in November 2000 and managed the Maxi-Peel brand which eventually became a leader in the exfoliant category. He pioneered the trade marketing department of Splash and later became the company’s customer development manager, before he joined American Standard Philippines Ltd. Co. in August 2006. Alban helped revive the new American Standard branding in the Philippines and created successful product portfolio. He was the head of project sales department of the company and was next in line for country leadership position, when he opted to join Grohe Philippines in March 2011. He helped grow Grohe’s business in the Philippines by more than 600 percent in four Turn to C2

AURORA PROVINCE PROMOTED AS ‘CITY OF CHARM’ AURORA province will take center stage as the Philippines’“City of Charm” in the 14th China-Asean Expo in Nanning, Guangxi, China on Sept. 15 to 17. As a part of the Philippine delegation led by the Department of Trade and Industry-Center for International Trade and Expositions and Missions, the local government of Aurora will highlight the province’s wonderful sights, fascinating culture and promising investment opportunities in the ‘City of Charm’ pavilion. In the booth, the Aurora provincial government is also set to feature the

UST GRAD TURNS THESIS INTO DINER IN MANILA By Othel V. Campos

“Our expectation is to really grow and change the bathroom habits of the market— to shift to electronic toilets,” Alen Alban, the 40-year-old country manager of Lixil Water Technology, says in an interview in Makati City. Lixil Corp. is a leading Japanese conglomerate that provides housing and building materials, with unit Lixil Water Technology considered as the world’s leading bathroom company that owns the brands American Standard, Grohe, Inax, Jaxson and Ecocarat.

Lixil Water Technology country manager for the Philippines Alen Alban (second from right), along with other company executives showcase their latest bath tub technology.

Chiquitos owner Celine Tabia wins the Next Gen Entrepreneur Award.

A tourist rides the waves in Baler, Aurora the birthplace of surfing in the Philippines.

amazing sight and economic potential of each of its eight municipalities, namely: Baler, Casiguran, Dilasag, Dinalungan, Dingalan, Dipaculao, Maria

Aurora and San Luis. Caexpo is the second biggest trade event in China, with a total exhibition space of about 80,000 square meters and 4,600 exhibition booths with around 57,000 participants. It is the only international trade fair in the region dedicated to promoting the building of China-Asean Free Trade Area and celebrating regional economic and trade cooperation. “Aurora will be given a chance to promote its premier agriculture sector and tourist destination in the Chinese and Southeast

Asian market. This will lead to more employment and livelihood opportunities to its locals through the entry of foreign and domestic capital that will boost our incomegenerating industries,” said Center for International Trade Expositions and Missions executive director Clayton Tugonon. “Harnessing the economic competitiveness of Aurora province will enable its local to diversify its products and improve the services that it can offer to the local and international markets,” Tugonon said.

WHILE most students are doing thesis to comply with the requirements for a college degree, this young entrepreneur turned hers into a business. Celine Tabia says her thesis has become a diner called Chiquitos, which caters to students passing along Laong Laan and Tolentino Streets near University of Sto. Tomas in Manila. “Chiquitos was still a thesis in 2009. I started out the business in 2010 while finishing school at UST. My mom and dad helped me pull it through. Mom used to take orders while Dad washed the dishes and kitchen stuff. Our household help did the cooking. We used to operate a 10-seat capacity in our first branch in Asturias. It ran for two years,” she says. Tabia says she did a thesis in compliance with her BS Commerce Degree, Major in Entrepreneurship. Chiquitos was named after her late grandfather who was fondly called Quito and her pet Chi. The diner’s main offerings are chicken chops—small deep-fried cuts of chicken breast topped with choice sauce from a select list of proprietary sauces, all crafted by Tabia herself. She says meal choices come and go but the main attractions continue to be the chicken chops, hand-pulled beef and a select roster of student meal paired with drinks starting at an affordable P70 per meal. After Chiquitos’ first branch was closed because of the renovation works on the building that used to house the diner, Tabia used her earnings to bring back Chiquitos at a better spot along Tolentino Street, now bigger with a 50-seat capacity. With her boyfriend as a business partner, they also set out to open another branch of Chiquitos at a busy nook along Laong Laan Street. “We did this so as to cater to the student crowd frequenting the area. But as I see it, the sales were sort of divided on both branches. Nevertheless, both branches are doing well especially during the school season,” she says. The Tolentino branch can rake in as much as P25,000 in sales on a good day, she discloses. A middle child, the second from a brood of four, Tabia has never felt the so called“middle-child syndrome”because of the love and attention her parents lavishly give her and her siblings. With support from her parents, she still does most of the meal preparations at home like meat marination and sauce making. Her entrepreneurial skills first manifested when she was still a high school student at St. Scholastica’s College where she used to peddle small cute notebooks to schoolmates. “I bought those cute notebooks from National Bookstore at P2 each and sold them for P10 apiece to my classmates. Back then I thought that was a good price since the notebooks were really pretty,” she says. In college, she dabbled in selling ladies apparel and opened a online store she fondly calls AntiFashion, where she sells her own creations. Collaborating with a dressmaker in Taytay, Tabia came up with a unique line of ladies’ wearables. The shop now is an amalgamation of apparel imports from Bangok and personal designs of Tabia. “For me, Chiquitos is a work I love but AntiFashion is the play part that I like,” she says. Tabia won first prize for the Next Gen Entrepreneur Award during the 27th Franchising Expo in July 2017.


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