Ms sect b 20170924 sunday

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SUNDAY, SEPTEMBER 24, 2017

Business

Ray S. Eñano, Editor / Roderick dela Cruz, Issue Editor business@manilastandard.net

MMDA CHAIR ENVISIONS A BIGGER ‘MEGA MANILA’

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HE man in charge of putting order in Metro Manila has unveiled a multi-pronged plan to resolve the traffic problem, which involves reducing the volume of vehicles on the street by building mass transport systems, creating layers upon layers of roads above the ground and underground and developing a much larger ‘Mega Manila’ to ease the population density. Metropolitan Manila Development Authority chairman Danilo Lim says the plan is in line with the Duterte administration’s ‘Build, Build, Build’ infrastructure program and strategy to spread economic activities outside the metropolis. Lim, 62, says in an interview at MMDA headquarters in Makati City that while these long-term solutions are being undertaken, there is a need “to swallow a bitter pill” to unclog major thoroughfares and other roads in the 614-square-kilometer metropolis, which has a daytime population of over 20 million and a population density of over 20,000 people per square kilometer that ranks among the highest in the world. “Let us develop a culture of discipline so that we can restore order in our streets. Of course, that does not address the problem of overcrowding. However, it can help mitigate the problems of Metro Manila,” says Lim, a retired brigadier general who was appointed to the MMDA post on May 22. As MMDA chair, Lim has to contend with major concerns such as road congestion, flood during rainy days, garbage disposal, beautification of the streets and putting an order in the chaotic urban jungle where more than 20 million people produce over 10,000 tons of garbage daily. “May hair is turning gray fast,” says Lim, the first non-elected politician to head MMDA, which is tasked to deliver metro-wide services to 17 cities and municipalities in the National Capital Region without undermining the autonomy of local government units. Lim, who was born on June 2, 1955 in Solano, Nueva Vizcaya, studied at the University of the Philippines, Philippine Military Academy and US Military Academy and is a member of the Philippine Military Academy Makatarungan Class 1978. He was incarcerated at Camp Crame for four years from 2006 to 2010 on rebellion charges in connection with the 2003 Oakwood Mutiny. He was freed on May 31, 2010 and joined the 2010 senatorial race, but lost. He briefly served as deputy commissioner at the Bureau of Customs, but resigned in 2013. On his first day at MMDA, Lim vowed to cleanse the ranks of erring personnel and ordered a thorough inventory of equipment and physical assets. “I felt older, but a little wiser and a lot more determined to confront the problems and challenges that come with the position,” says Lim, when asked how he coped with the job. “It is easier in the military, because the soldiers will immediately obey your orders. Here, it is different. If you want something done, you have to study it carefully, you have to consult people. If you want to discipline someone, you have to deal with civil service eligibility of these people,” he says. Lim says as MMDA chair, he cannot act on his own without consulting the mayors. “We work through the Metro Manila Council. If we have resolutions and we have to implement a new system, it needs the approval of MMC,” he says. “The chairmanship is not enough, in truth. You have to deal with LGUs, especially the very established ones here in Metro Manila. They were elected by the people. They are independent and have their own authorities. So you have to work through them, with them,” says Lim.

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CHAIRMAN.

MMDA chairman Danilo Lim

MMDA has only 2,600 plantilla positions, excluding contractual employees to address the needs of over 20 million people. Its budget comes from the national government, local government units and the Road Board of the Department of Public Works and Highways. Lim considers traffic congestion as his biggest challenge. “The reality is it is really very hard to find a good solution to the traffic problem when your cars are multiplying, but the roads aren’t. Last year, vehicle sales hit a record 420,000 units. According to industry people, 65 percent of these vehicles found their way to Metro Manila. This year, we expect vehicle sales to reach not less than 450,000 units,” he says. “You can just imagine the new vehicles that are added each day to Metro Manila roads. For the past several decades, there are no really big ticket infrastructure projects completed. We are four to five decades behind in infrastructure compared to other countries,” he says. Lim says one solution is to create more space or roads. “People spend an inordinate amount of time going from one point to another. We need to add space. This is why we now build roads, bridges, subway, and bypass roads. This would have the effect of transforming a one-story house into a multi-level building. That’s what we are waiting for,” he says. “In other countries, they have several layers of

infrastructure above ground and below ground. Metropolises in other countries have never stopped putting up infrastructures,” he says. Lim says to tackle the problem, the Duterte administration launched the ‘Build, Build, Build’ program. “We will have a longer Skyway. There will also be a first subway in the country from Mindanao Ave. in Quezon City to FTI to Ninoy Aquino International Airport. There will be MRT 7 along Commonwealth Ave. and there is the NLEx-SLEx Connector Road. The Philippine National Railways also plans to put up a rail line from Tutuban to Malolos to Clark,” he says. “But for the meantime, while these projects are being built, we have to deal with the traffic problem. We need to take a bitter pill as a remedy to the traffic problem. Once these projects are completed hopefully within the term of President Duterte, the traffic congestion will ease,” he says. Lim says there is also a plan to reduce the volume of vehicles on the street, such as retiring old vehicles and expanding the number coding scheme. “A congressman suggested that we expand the number coding scheme to reduce the number of vehicles on the road. We are open to the suggestion, but then again, I have to take this up with MMC,” says Lim. “On the other side, some people oppose this, saying it is a violation of their rights. Those who Turn to B2

Fruitas Group Inc. founder and chief executive Lester Yu receives recognition at the 10th Asean Business Awards held in Manila.

FRUITAS GETS ASEAN RECOGNITION SEVERAL Philippine brands continue to demonstrate exceptional success anchored on their contribution to the economic and socio-cultural development of the region— which is what the Asean Business Awards aims to do. The Asean Business Awards ser ves as a platform for brands and businesses that display potential of becoming global economic players in their different industries, and included among the esteemed list of finalists for this prestigious recognition is Fruitas Group Inc. Fr u i t a s G r o u p I n c . w a s recognized for two categories— SME Employment Excellence and SME Innovation Excellence. As a national finalist for the employment categor y, the company was recognized for creating a stimulating and supportive workplace, also getting nods for its inclusive employment with deaf and mute persons being hired as well to be front-liners. As the Asean regional finalist for the innovation category, the leading group in the food cart industry in the country was acknowledged for its constant introduction of new brands and products that have grown to be loved by Filipinos. “The company is proud to be recognized, especially on the 50th year of the Asean, and the 10th of the Asean Business Awards. This is both an inspiration and a challenge for us to sustain the momentum of innovating and introducing new products and brands, and being a people-centric organization,” says Lester Yu, founder and chief executive of Fruitas Group Inc. From a single food stall in 2002, Fruitas Group Inc. is now recognized for introducing original food and beverage concepts catering to the demands of the Filipinos, and innovative brands that have become staples in commercial institutions and establishments across the country. “The Asean Business Awards honors influential companies and brands that are transforming the way industries are doing business by being an example. We are honored to have been gi ve n t h e o p p o r t u n i t y to showcase our accomplishments and how these have impacted our growth in this category,” says Yu.

MR. FREEZE’S NEW BUSINESS MODEL COOLS THE METRO AT NIGHT THERE is no market too small for entrepreneurs. An untapped market can easily become an emerging center for commerce to those with the eye and acumen for business. Gerry Santos can vouch for this. His enterprise—Mr. Freeze Purified Tube Ice—grew with the community it had catered with bags and, eventually, truckloads of ice. His “gut feel” for business and pool of partners have helped him expand his one ice plant along the inroads of Blumentritt, Manila, to a franchise with numerous branches nationwide. Today, Mr. Freeze has patrons from every corner: in sari-sari stores,

convenience stores, and malls. Its number is steadily rising, that investors from top local destinations, including Boracay and Baguio, and next wave cities, are reaching out to Santos to invest in ice. Entrepreneurs from all walks of life, among them tricycle drivers and small-scale distributors, have joined Mr. Freeze’s network of partners. Even then, the need for cold beverage, fresh produce, and refreshing snacks continues to rise and hike up the demand for Mr. Freeze. It would still take a lifetime to fill up the ice plants of the Philippines,” Santos said. The country’s climate and the

public’s thirst for clean, safe ice make Mr. Freeze a sustainable and very attractive investment. With the right strategy, entrepreneurs can fast-track the growth of their ice business. For Gerry, this meant engaging existing networks of tricycle drivers and wet market suppliers, and getting smart with resources with Meralco Biz Partners’ Peak/Off-Peak Program. “We started operating at 10 p.m. last July. The Peak/Off-Peak Program contributes significantly to our day-today operations. By our estimates from last year, we were able to bring down our energy costs by 10 percent,” said

Santos. Under the program, Mr. Freeze enjoys lower energy cost that keeps their prices stable and fully within the reach of their market. According to Meralco, machineintensive businesses can generate as much as 37 percent energy cost savings by shifting to POP’s off-peak hours. “Right now, we have industrial plants and construction companies experiencing the game-changing effect of Meralco Biz Partners’ program. These companies are realigning their savings to maintenance and expansion efforts,” said Ma. Cecilia Domingo, senior assistant vice president and head of Meralco Biz Partners.

Mr. Freeze chief executive Gerry Santos recommends getting smart about operations with Meralco’s peak/off-peak program.


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