Ms sect c 20170611 sunday

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SUNDAY, JUNE 11, 2017

Business

Ray S. Eñano, Editor / Roderick dela Cruz, Issue Editor business@manilastandard.net

MORE FILIPINOS NOW PREFER LUXURY ITEMS

Robinsons Land Corp. president Frederick Go (left) receives the Real Estate Personality of the Year Award at this year’s PropertyGuru Philippines Property Awards from Property Report magazine editorin-chief and publisher Liam Aran Barnes.

ROBINSONS EXECUTIVE WINS AWARD

AFFORDABLE LUXURY.

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Angel Yang, president of Kohler, kitchen and bath division, in Asia Pacific

By Othel V. Campos

T

HE expansion of the economy, along with the rise of the Filipino middle-class, fuels the growth not only of local companies but also of multinational firms that have a presence in the country. One of them is Kohler Co., a 144-year-old US company that sells so-called “affordable luxury” products such as bath fixture and other bath masterpieces that can complement the aspiration of the country’s growing middle class. “The Kohler company has been in the Philippines for over 30 years now. Some say our products are very expensive. I must agree with that, but with our recent promotional strategy, we have considered to focus on the Philippines, adding the higher middle class as another growth area for us here. We are here to provide the right amount of luxury to the Philippine market,” says Angel Yang, president Kohler, kitchen and bath division in Asia Pacific. Kohler was named after the company’s founder, John Michael Kohler, who purchased a foundry in Wisconsin in 1873. It is also the name of a village in Sheboygan County, Wisconsin. Kohler K&B business started in the Philippines in the 1980s. It established a legal entity under Kohler Asia Pacifc Ltd. Philippines in 2012. As a Kohler executive, Yang has visited the Philippines several times particularly during company meetings and sponsorship events on utilitarian art. Yang says Kohler has a strong association with art and it has its own museum back in Kohler, Wisconsin, a village created by the long standing success of Kohler as an

American brand. It is where the company is headquartered. “We associate Kohler with art. We started our art campaign in the US 39 years ago. Our company represents art in every product we make. This is now how we see the company, not just what we produce but an appreciation of how well we chose the art that gives life to our products,” says Yang. Time and again, Kohler has represented the art of making bathroom products. Yang says one of Kohler’s best product lines - Veil is all about “effortless” experience. This line is a modern set of fixtures bordering on futuristic technology like the automatic toilet seat where apart from the automated buttons, the seat itself opens and closes upon sensing movements of the user complete with sanitized flushing technology. The company is also intent on producing products using deep-cut technology to address conservation needs of the future, she says. Another innovative line is the Kohler Artifacts bathroom faucet collection that features the state-of-the-art physical vapor deposition process, giving faucets a rich luster that resists scratching, tarnishing and corrosion. “These are among other products that we introduced to the market lately. As a global leader in the manufacture of luxury kitchen and bath products, we always seek to break the mold of conventional bathroom and kitchen fixtures,” Yang says. Kohler has four appointed distributors in the Philippines with as many as 44 showrooms. There are about 39 showroom operated by Wilcon Depot, three by Dexterton Corp., one by Filmon Finishing Studio and one by Sanitec Import Ventures Inc. In 2017, Kohler felt the need to add eight more showrooms in Quezon Ave., Bacolod, Butuan, Cabanatuan, Cagayan de Oro, Iloilo, Tacloban and Silang, Cavite.

Yang says the company aims to expand its footprint in the Philippines by forging partnerships with home and hotel developers. “Our mission is to contribute to high level living for those people to experience our products. The Philippines is more of the strategic market for us. It is a very important market. We are putting in a lot of focus in terms of resources and support since we are very excited about Kohler’s future in this market. We see ourselves as a total bathroom solution partner, not only in terms of product but of service as well,” she says. Yang says the Philippine market, although price-sensitive, is also brand conscious and likes anything and everything American. Filipino consumers also pay attention to aesthetic details as well as functionality. “The trend we see in the Philippines is more of being responsible in the use of resources like water conservation. We see this a form of social responsibility. They start paying attention to sustainability like water conservation. This is an evolving trend. And we are moving high fast in this area. We have products that address this specific need,” Yang says. She says to grow in the Philippines for another 50 to 100 years, Kohler must build a sustainable model. “ That is why we need to understand consumer behavior, the local culture. How we can provide tailor-made services and products into this market. Brand awareness or brand building is an idea that came to our minds as one of the factors that will help us sustain growth in the Philippines,” she says. Kohler is creating a synergistic approach to growing the business through retail and by contracts with developers. Kohler believes that the company continues to grow with the Philippine market, hence its optimism to expanding in Mindanao.

ROBINSONS Land Corp. affirms its reputation as one of the most trusted and diversified full-line real estate developers in the country with several citations in various categories during the recently concluded 5th Annual PropertyGuru Philippines Property Awards held in Fairmont Hotel, Makati City. One of the highlights of the evening was the Real Estate Personality of the Year award given to Robinsons Land president Frederick Go, as chosen by the e d i to r s o f Pro p e r t y R e p o r t Magazine. Over 250 leaders, executives and key personalities in real estate lauded the industry awardees for their excellence in project development, marketing and sales, design, quality and in other aspects. Robinsons Land received the Best Residential Interior Design award for The Sapphire Bloc mixeduse condominium development in Ortigas Center, Pasig City; the Best Residential Architectural Design – Highly Commended award for its Radiance Manila Bay condominium project at Roxas Boulevard; and the Best Retail Development award for its Robinsons Galleria Cebu Mall in Cebu City. The company also received two special recognition awards, Sustainable Development as well as in Corporate Social Responsibility. “We want to leave a legacy of having improved the quality of life of everyone we have touched in our businesses, whether they are a mall customer or partner, an occupant in our office buildings, a hotel guest or a homeowner,” Go said in a statement. “We are building the business of building dreams and making life better.” The PropertyGuru Philippines Property Awards is part of the regional Asia Property Awards program established in 2005. With a professionally run awards system supervised by BDO, the world’s fifth largest auditing and accountancy firm, the Philippines Property Awards is the biggest and most credible industry awards in the archipelago, with the top and emerging names in real estate celebrating the best developers, projects and designs in Mega Manila, Cebu, Davao and emerging resort destinations.

KING SISIG EMBARKS ON EXPANSION THROUGH FRANCHISE PACKAGE AFTER posting a strong growth in the past five years, King Sisig is opening more investment opportunities for aspiring food entrepreneurs via its franchise business package. As it eyes further expansion in urban and provincial markets this year, King Sisig is offering potential partners a lucrative franchise venture backed by proven business methods and years of experience. With a unique fast-casual restaurant concept that offers accessible, budget-friendly choices for consumers, prospective King Sisig partners are assured of high return on investment and less than three years payback period, says Fernando Iso, assistant vice president of King Sisig Royal Foods Corp., the company behind the sisig food chain.

“We are looking forward to welcoming new partners who wish to become part of our ‘royal’ family, a homegrown food chain that takes pride in serving affordable delicious sisig meals in different variants and other budget-friendly merienda fares in various accessible points in and around the metro,” says Iso. King Sisig product offerings include Lechon Sisig, Crispy Liempo Sisig, Pork BBQ Sisig, Beef Tapa Sisig, Chicken Sisig, Seafood Sisig, Bangus Sisig, King Chicken Meals, Sisig Rice Meal, Sizzling Sisig Meal, Sisig Pancit Chicken, Ice Milk, among others. The sizzling meals come with sunny side-up egg and unlimited rice whileKing Sisig meals are served with soup of the day. The meals are upgradable to include drinks and a side dish of Veggie Sisig Lumpia,

which can also be had ala carte. “What makes King Sisig a great franchise option is its winning combination: a bold brand that’s relentlessly hungry to dominate the sisig category and a dynamic business model that provides genuine financial rewards to our franchisees,” says Iso. A King Sisig franchise package ranges from P4.5 million to P5.5 million (depending on the size of the restaurant that one wants to operate), inclusive of the P500,000 franchise fee. On top of brand use and operational rights of a fast-growing fast food branch, the amount also covers turn-key branch construction/documentation costs, rental deposit and advance rent (for leased locations), equipment, furniture and other fixtures, initial merchandise and packaging and other contingencies.


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Ms sect c 20170611 sunday by Manila Standard - Issuu