Pia Wurtzbach
Life SHOPPING
Isah V. Red, Editor Bernadette Lunas, Writer isahred@gmail.com FRIDAY, MARCH 24, 2017
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Miss Universe 2015 Pia Wurtzbach encourages women to dream big, not settle, and never fade.
inspires Southeast Asian women to #neverfade
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HE new regional campaign of Downy was launched recently with Philippines’ Pia Alonzo Wurtzbach, 205 Miss Universe, along with other leading ladies across Southeast Asia – Malaysian actress, model, and TV host Scha Alyahya, actress and model Araya “Chompoo” Hargate of Thailand, and Miss Vietnam 2012 Dang Thu Thao. Together with Downy, these ladies seek to inspire more women in Southeast Asia to #NeverFade. Downy, the leading global fabric softener, celebrated the unfailing spirit and timeless quality of Southeast Asian women with the launch of its new and upgraded Downy Parfum Collection. This innovation from consumer products company Procter & Gamble (P&G) offers long-lasting perfume for fabric that lasts longer than expensive fine fragrances, created for women who #NeverFade. The bold launch mounted an ambitious multi-country gala event across Malaysia, Singapore, Thailand, Vietnam, and the Philippines, encouraging empowered women to inspire more women across the region on International Women’s Day. Known for being confidently beautiful with a heart, Pia Wurtzbach believes that women #NeverFade if they fight and work hard in pursuit of their dreams and goals. “‘Never settle when you can dream bigger’ is a saying I’ve always lived by. I tried three times for Binibining Pilipinas, and faced so many rejections, but I refused to let anyone bring me down. Looking back at those times, I’m glad I persisted and refused to give up. The path has not always been easy but I’ve always believed that we should work hard for our dreams and just keep on moving forward. I’m proud to join Downy in their endeavor to empower more women across Southeast Asia to #NeverFade,” Wurtzbach said. Designed to match the varying personalities and characteristics of
the Southeast Asian woman, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Mystique, Passion, Romance, and Fusion, as well as the new, opulently aromatic Daring scent. “All scents in the new collection have been upgraded to feature the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy’s history in Asia,” said Cedric Legoff, country marketing leader for Downy Philippines. “This new formula enhances the scent character and longevity of the fragrances to ensure long-lasting freshness which is released by simply rubbing the fabric. Together, the concentrated premium perfume oils and perfume capsules provide your clothes a long-lasting refreshing scent that lasts even longer than expensive fine fragrances,’’ added Legoff. The Philippine leg of Downy’s #NeverFade campaign launch was graced by female personalities who joined in celebrating the story of women who have made a great impact in their own fields and remained relevant by refusing to fade away from the limelight. Advocate for Climate Change, known TV host, and now a young mom, Bianca Gonazalez-Intal is proof that it is a choice to do your best in achieving your dreams as well as your many roles in life so you never fade – “I just want to keep growing to always matter— and never fade—to my husband, daughter, family, friends, and work,” Bianca said. Artist and World Food Pro-
gram ambassador, KC Concepcion meanwhile embodies the never fade spirit by her grace and strength to remain true to herself despite whatever controversies she went through in the public eye. Despite being born to famous parents, KC is proud to have made her own name and stood for who she is in a business that can so easily change and control you. The Philippine Commission on Women (PCW) meanwhile epitomizes what it means to fight for Filipina’s rights since its formation in the '80s. A steadfast partner in celebrating women, Downy is proud to support their 2017 Women’s Month theme of “We make change work for women”, and honor Emmeline Verzosa, executive director of PCW, as one of the #NeverFade Filipinas. Louie Morante, regional brand communications for P&G Asia Fabric Care said, “The Downy woman is confidently beautiful inside and out. We celebrate her never fading spirit and timeless beauty on the occasion of International Women’s Day. We take inspiration from her as we launch our new and upgraded Downy Parfum Collection with long-lasting fragrance for fabric that lasts even longer than expensive fine fragrances.” “We are proud and honored to celebrate the stories of Pia, Bianca, KC, and Emmeline who are true embodiments of the essence of #NeverFade. Together, we aim to inspire and encourage more women to be relentless in pursu-
Some of the Filipinas who #NeverFade in their chosen fields (from left) Bianca Gonzalez-Intal, KC Concepcion, Pia Wurtzbach, and Philippine Commission on Women executive director Emmeline Verzosa
ing their dreams and ambitions in life,” Morante added. The new Downy Parfum Collection is now available at all leading department stores and supermarkets nationwide. Follow the conversations at www. facebook.com/DownyPhilippines or at #Downy #NeverFade
From left: Mikaela Martinez-Lagdameo, Ofel Gonzalez, Bianca Gonzalez-Intal, Elena Buenaobra, KC Concepcion, Sarah AlonzoWurtzbach, Pia Alonzo-Wurtzbach, Emmeline Verzosa, Dr. Aurora Javate-de Dios, Dr. Rhodora Bucoy, and Honey Castro are honored on International Women's Day
International
International “it” girls 2017 Taylor Hill, currently the most popular Victoria’s Secret Angel, and Hailey Baldwin, daughter of actor Stephen Baldwin, and niece of Kim Basinger and Alec Baldwin are the faces of L’Oréal Professionnel’s top launches this 2017. Model Hailey At just 19, fashion model Taylor Hill has been igniting social media Baldwin will bealready the networks and has created a stir at the muse for the next last Victoria’s Secret Fashion Show, It Looks by Vanessa Bruno for L'Oreal held for the first time in Paris. Professionnel
“it” girls2017
TAYLOR HILL, currently the most popular Victoria’s Secret Angel, and Hailey Baldwin, daughter of actor Stephen Baldwin, and niece of Kim Basinger and Alec Baldwin are the faces of L’Oréal Professionnel’s top launches this 2017. At just 19, fashion model Taylor has already been igniting social media networks and has created a stir at the last Victoria’s Secret Fashion Show, held for the first time in Paris. The young American top model has more than 6.8 million followers on Instagram and an active career, having already worked for famous brands like H&M and Forever 21. She also made a strong impression on the Fashion Week catwalks, where she walked the runway for renowned designers such as Elie Saab, Giorgio Armani and Dolce & Gabbana. Her dream figure has recently welcomed her to the very select Victoria’s Angels club.
“I’m extremely honored and very proud to be an ambassador for L’Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!” she says. Taylor will be the face behind the big re-launch of L’Oréal Professionnel’s emblematic Série Expert hair care range including the new Powermix. In terms of hair color, she will be the face of the Majirel Color Correction campaign, a coloring service inspired by make-up—in perfect affinity with the expectations of today’s women that can correct a color, add radiance and enhance natural color the same way a make-up artist enhances skin tone. Today, all is possible so we can say farewell to dull hair, roots that are too dark, and lackluster colors
with no depth or nuance. Hailey is already a big name in today’s fashion scene. A highly sought-after model, she has already appeared on the covers of some well-known magazines including Love, Tatler, L’Officiel and Marie Claire. Just 20 years old, she has more than eight million followers on her Instagram account and every one of her posts creates a buzz on social media networks, alongside her famous friends from the Kardashians— Kendall and Kylie Jenner. A selfie pro and true beauty addict, Hailey likes to play with her look, especially her hair which she wears as a fashion accessory. Having recently sported Grey Hair for her appearance at the famous and ultra-fashionable Coachella Festival, she then switched to rose hair before finally returning to the blond she’s so famous for. Hailey will be the muse for the next It Looks S/S and F/W seasons by Vanessa Bruno for L’Oréal Professionnel. This partnership with the French hairstylist has brought forth 24 new shades inspired by nature for the iconic INOA range. “It’s amazing how just a new hair color can change everything,” says Hailey. “I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair color, I feel like another Hailey!” “We’re delighted to welcome Taylor Hill and Hailey Baldwin into our L’Oréal Professionnel family. They embody a new generation of women that is both addicted to fashion and ultra-connected,
women who express their personality through hair color and style to transform themselves just like with make-up. L’Oréal Professionnel has both the ambition and strength to address these needs, thanks not only to its broad portfolio of inno-
vative products and services but also its talented Hair Artists whom we work with worldwide,” says Marion Brunet, L’Oréal Professionnel International general manager.
Victoria's Secret angel Taylor Hill will be the face of the Majirel Color Correction campaign