6 Ways to Create FOMO With Your Next Virtual Event Heather Bundgaard @ Tradetec Skyline
In our current world, virtual events are the reigning King. Don’t get me wrong, I love face-to-face events, and they
will come back in a BIG way. However, right now we need to hone in on what’s working.
The next time you hold a virtual event, try using one of these techniques to create fear of missing out (FOMO) to keep your attendees engaged: 1) 20 Tips in 20 Minutes - So much content in so little time. Do you think anyone is going to book a conference call during this session? Not a chance. • Make it even more interesting by switching up the presenters. (I.e. Four people present five tips each.) • Make sure each presenter has good energy. If your presenters are monotone and lack voice inflection, you can guarantee your audience will zone out. 2) Live Performances with Live Requests – This is a fun interactive element during your lunch break or during your pre-show happy hour (the night before your event). • Have you ever been to a dueling piano bar? Your guests enter requests while the musicians change songs at a drop of a dime. • Partner with local bands to help support struggling musicians. 3) Don’t Record Your Event – I know I’m going to get backlash on this, as this is a double-edge sword. However, you have to admit that it creates FOMO. • o By distributing the recording of your event, you create a laissez-faire effect. Your guests know he/she can miss the event and possibly replay it at a later date/time. • o If this freaks you out too much, then put a timeframe to how long the recording will be available, only record SOME of the session, or only provide the deck post-event. • o If you don’t record your event, it’s important to let your guests know ahead of time, with a few reminders, such as: On your registration page. In your opening ceremony. Prior to each session. 4)
Meet and Greet (but Better) - Create a one-of-a-kind opportunity with a popular person-of-inter-
