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C ONTINUING E DUCATION CONNECTING RESOURCES
August 2020 Taylor L. Cole Longacre Issue #7 Speaker, TV Host, Producer
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Table of Contents Feature Articles
Publisher’s Note 4 Taylor L. Cole Longacre 8 John Register 15 Virtual Facilitators (VNN)
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Speaker Co-op Directory
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Speakers & Continuing Education magazine is produced by The Southwell Group, LLC, in both print form and on-line. Copyright 2020.
Publisher’s Note
Virtual New Normal (VNN) So, for those of you who are looking for my rant against the Stay-at-Home orders, I will just say this: I think the virus is a form of the flu and the steps that we are taking to fight the virus will do more damage than letting the virus run its course. However, there may not be a better way to reset our society. It is a shame that some groups have taken this media frenzy to their own advantage. The result is a great opportunity for our industry and society to make some serious changes and resets.
for articles sometime back. We got some great articles and we got some that just read like sales pitches for the writer. All these articles have been separated into the two classes. We are going to get the best published. Eventually we will get the Newsletter published on some of the weeks that we do not publish the magazine. Again, if you really want to get published and establish yourself in this VNN environment, I urge you to write us an article or send us a link to your blog and be sure to grant us the right to publish your work.
The VNN Column We could not get our Virtual New Normal (VNN) Newsletter organized as a separate newsletter. So, we are going to make it a column in the magazine in the interim. The column will consist of articles and blogs about the VNN that have been submitted to us. I hope this is an ongoing column in our magazine. The VNN Column or Newsletter sent out a call
Please reach out to me if you want to suggest something, anything. We are always listening. Ray Southwell
Publisher Ray@NeedToKnowSpeakers.com
Meet the Team
Misty Hoyt, Photographer Photography by Misty
Tamara McCullough, Writer Write Face Forward
Jeff Klein Speakers Speaker Coop
Sherry Prindle Media & Events, Writer Star Marketing Summit
Write Face Forward What’s standing in the way between you and the client base that you know is within your reach? What’s stopping you from grabbing a potential client’s attention? Maybe these clients can’t reach you because they don’t know about you. If you haven’t properly introduced yourself to the world, I’m here to help. At Write Face Forward, I always have the right words to help you put your “write” face forward. As a skilled and professional freelancer/writer, I strive to make words come alive across a wide realm of topics with pizzazz to get your message across. All you have to do is tell me what you need, and I will laboriously work on it until you’re happy. Whether you need a bio, press release, web content, product descriptions or more, I’m here for you. Tamara McCullough Tamara@TheSouthwellGroup.com 469-289-8420
Taylor L. Cole Longacre, Speaker, Host, Producer
Speaking Up, Speaking Out & Storytelling with Taylor L. Cole Longacre By: Tamara A. McCullough As a TV host, producer, podcaster, and speaker with three shows currently on Amazon Prime Video and a hotel expert for the syndicated podcast, “The Informed Traveler,” Taylor L. Cole Longacre knows better than most how to balance multiple roles and adapt to any audience. Regardless of whether she’s in front or behind the camera, holding the mic for a podcast or speaking to a live audience, Taylor says the key is to know your audience. “It is really about knowing your audience, actually visualizing them, thinking about their needs and what they care about, what success means for them, and how you can guide them to that destination.”
Natural Born Speaker With a special way with words and the ability to relate to virtually anybody from any background, Taylor is a natural speaker where professional speaking seemed to be her destiny. “My grandparents long ago told me that I would be on TV. They told me that my calling was to be a speaker and to speak out, so it was always ingrained in me and expected of me.” She remembered being the kid who would stride to the front of the room and speak,
even if there were only adults around. “If there was an event in town or at church and it was all adults, I would be that one kid on the agenda scheduled to speak.” Taylor continued to be the kid who could captivate an audience and most of her early speaking experience came from when she was a speaker in front of hundreds at her high school graduation. She embraced the moment to lead and motivate.
presenter at employee banquets or to speak before large groups at industry events.” Taylor describes her speaking style as conversational where she likes to bring the audience into an experience using real-life examples along with some of her personal frustrations.
“Surprisingly, my best content comes from places of high emotion, excitement, sadness, and frustration. A recent keynote I gave at an awards ceremony was based on lessons I’d learned from my Daddy over the years before he passed away. Initially, it was painful to share emotional stories Speaking to the Masses with people I didn’t know, but several attendees On a professional level, Taylor got into the world approached me after the event and said it really of public speaking by happenstance since it was resonated with them.” natural for the types of roles she held as a marketer and public relations expert. Taylor was always She also speaks about personal frustrations, eseager to spread knowledge to those around her. pecially when it comes to effective communication. For example, she touches on annoyances “I’ve worked for Hotels.com, Expedia Group, like when people request meetings but waste Sabre and I’ve represented Travelocity, Kimber- hours going back and forth in email and text bely Clark and lots of big companies. Often, I was fore offering up their available times and contact the one organizing conferences and events. That details. usually led me to get the opportunity to be the
For leaders, she presents on how to bridge your responses to questions in a way that leads to your brand message.
crucial for brands to know their audiences and to properly tailor their messages.
“When I ask people about their ideal customer “Another topic that emerged in the pandemic or buyer, they’ll say, ‘Well, really anybody and was on video conferencing. I noticed that peo- everybody can work with me.’ “Unfortunately, ple had very little experience being on camera we do a disservice to the people that really need and that lack of experience was preventing them our services when we don’t narrow it down and from portraying their best possible self.” define how we can add value.’” “Everybody has had that Zoom experience where you’re on mute and you’re trying to talk and they’re like, ‘No one can hear you!’ Most of the time when I’m at home, I’ve got a cat by my feet who will meow at the most inopportune times, and I’ve had it happen when I was doing a satellite TV interview! I like to bring out those things that people can relate to with lessons learned behind them. I think that resonates with audiences,” Taylor explained. As time has progressed, Taylor has seen her evolution as a public speaker as she’s spoken to a variety of audiences. “As an alumnus, I often speak at SMU [Southern Methodist University], and I’m on the corporate communications public affairs advisory board of SMU, where I speak at undergraduate and graduate student events. It feels good to give back to my alma mater.”
SpeakUP While Taylor was working on her talk show on Amazon Prime Video called “The Focus,” she found that she was frequently interviewing authors and speakers “who were interested in speaking through a larger platform,” so Taylor and the owner of the studio had a clever idea. “We said, ‘This could be a great way to give speakers a foundation to speak up.’ Thus, the name of the program was born! ‘SpeakUP’ is my newest show and features professional speakers before a live audience of meeting planners, talent agents, speakers bureaus, and conference organizers.” “SpeakUP” was launched in December of 2019 and is in its third season with filming scheduled monthly. The show not only showcases speakers from the DFW area but all over the country with a common goal in mind.
Since Taylor is so passionate about travel, she’s regularly hired to talk about travel-related top- “My aspiration is to help brands and individuals ics. During this pandemic, she’s “hosted webi- share their value proposition and unique mesnars, live videos, and think tanks on the future of sages though this exciting new experience.” travel.” “SpeakUP” showcases professional speakers in She also has the authority to speak about com- 15-minute Ted-Talk style presentations before a munications and public relations as a profes- live audience of people who can actually book sional in the field to help “improve our craft and the speaker or help them reach the right audikeep our skills relevant.” ences. Taylor likes to create “a personal connection between the speaker and the audience both “I’m frequently asked to speak about commu- in person and those viewing the show on Amanications as in public relations, media relations, zon Prime Video and other networks.” social media. I’ll share tips and tricks on how to be successful in the field and deliver case stud- “During the production experiences, speakers ies based on my work at big brands.” can bring their books and marketing materials to share with those in attendance. It’s very straFrom a marketing perspective, Taylor thinks it’s tegic in terms of who the speaker gets to pres-
ent to. My hope is that a conference organizer, program manager, or event producer will see guests and be able to fill their entire roster with our super talented keynote speakers. We’ve also added components to the show to support virtual conferencing and to help speakers build the tools to gain more business when in-person meetings aren’t possible.”
Before she began producing, Taylor got her start as a TV host when she was still in high school. While a sophomore at SMU, she produced a show about boys’ baseball. Even though she wasn’t extremely knowledgeable about the subject, she was passionate about the creative process of developing television programs. She continued to do on-camera work until one day, she was contacted by a production firm in CanaSince Taylor has looked up to a variety of speak- da about co-hosting and producing a new travel ers, she often has them as guests on her shows. show called “Hotel Hunt.” Taylor and her co-host Simon T. Bailey was on the first season of “Speak- travel all over the world, pick the best places to UP” and she admires his conversational tone and stay, and uncover great people and things to do his unique laugh. along the way. “Simon’s style grabs your attention and stands out because I think some speakers can get into this milquetoast mode when they’re presenting. The delivery has a horizontal level to it. But, what I love about Simon’s style is there’s all these peaks and valleys, and he really carries you through an unparalleled sensory experience.” Merrie Spaeth is a thought-leader in communication theory, a master of executive coaching and was director of media relations at the White House during the Reagan Administration. Taylor attended Merrie’s training courses when she was still an undergrad at SMU.
While she was promoting Hotel Hunt on a talk show, she had a good interview, which the studio owner noticed. He asked her to put together some marketing ideas, so Taylor put a marketing plan together and things fell into place. “I enthusiastically sat down, ready to present this plan. He says, ‘We’ll stop right there. I’ve got some news for you.’ He says, ‘I want to give you the show you were just on, I want you to be the host of it. I want you to produce it, you find the guests, you come up with the ideas. And, you’re welcome to use the studio for anything you want.’ Basically, he blessed me with the ability to create and produce great work and to find my passion.”
“I ran into a former SMU student at an alumni mixer. When she told me she now works for For Taylor, that great work boils down to storyMerrie Spaeth, I gushed! That conversation led telling. to Merrie participating in the second wave of ‘SpeakUP.’” “It’s all about storytelling. From a production side, you determine where the story needs to In Merrie Spaeth’s episode, she takes the audi- land, you define the beginning, middle, and end ence through an engaging and often hilarious and help paint a picture and fill in the emotionvoyage of media interviews and personal en- ally connected pieces along the way. I’ve been counters she’s had with everyone from Martha blessed to help brands and individuals share Stewart to Former U.S. President Ronald Reagan. their unique messages through my television shows and podcast.” Having spent a lot of time in churches, Taylor’s also influenced by church leaders and how they Preparation and Confidence can creatively “captivate an audience of multiple ages and generations and backgrounds through When it comes to hosting and producing, Taylor faith.” strives to build rapport with her guests, so they feel comfortable. She also believes in proper From Host to Producer preparation for the best outcome.
“I’m pretty adamant about having structure to the process, and I feel like it’s important that my guests are as prepared as they can possibly be. For example, long before we walk on set, and in front of the cameras, I offer pre-production guidance. I also have an online course called, “How to be Confidently Camera Ready.”
and supplies to the children of her friend’s daycare who come from a low-income background. She also made masks with her husband and neighbor to donate to daycare centers, hospital workers, and volunteers.
Despite all the uncertainty and turmoil, Taylor has chosen this time to spread a message of Preparation for Taylor means that her guest is strength and perseverance. fully prepared, relaxed, confident, and in their element for what’s to come on set. “In early 2020, I said to one of my closest friends, ‘Now is the time for resilient, creative brands to take the lead and make the most of this opportuStrength and Perseverance nity.’ We can sit here and be fearful, locked into Just like the rest of the world, Taylor has had to the news, and worried and anxious about what’s adjust, including her plans for Q1 2020 that went happening, or we can use this time to create and out the window. Instead, she used her time to build something incredible with lasting impact.” give back. One of the first things that Taylor did was to gather volunteers to help provide food
John Register
Speaker, US Army Veteran
Creating New Normals, Overcoming Fears & Inspiring Your World with John Register
By: Tamara A. McCullough Motivational speaker John Register has a unique mantra that he follows and inspires others with, “Go Forth and Inspire Your World.” “The reason I have that is because ‘go’ is a command, ‘forth’ is your direction, ‘inspire’ is your vocation, ‘your’ is personal and ‘world’ because it’s your sphere of influence.” This mantra has been a driving force throughout John’s life and especially in a particular moment that would alter the course of his life and those around him. It was one of those moments in life where everything changed in a blink of a second. One of those moments where uncertainty, fear and doubts can creep in. One of those moments that would eventually inspire others.
May 17, 1994 As an outstanding athlete and world-class hurdler, John was doing what was natural to him on May 17, 1994, as he was preparing to make his way to the 1996 Olympics. However, something went wrong that day. According to his website, “a faulty landing hyper-extended John’s left knee, resulting in a severed popliteal artery.” John recalled his initial thoughts. “When I hit the ground, there’s a moment in between the pain and the reality. It seems like an eternity, but it’s only a fraction of a second. There were lots of thoughts. ‘Can I get up? Am I okay? How bad was the fall? Can I roll over and get right back up from it?’ I looked at my leg and saw it was dislocated. I knew I wasn’t running, but didn’t I know the extent of the injury. I knew I wouldn’t go to the Olympic trials.” While he can’t remember the exact timeline of things that happened in the moments following
his accident, through his own recollections and those of witnesses, three important things stood out for him. “I said ‘hallelujah,’ that was the faith. I called for my wife, Alice. Alice has always been a partner with me. And, I said, ‘Don’t give me any water.’ That was from my military training because drinking water could induce shock.”
Overcoming the Fear John eventually had to get his right leg amputated. While many would’ve faltered or plain given up, John didn’t see his situation as something to overcome, but instead as an opportunity to overcome the fear and doubts that followed. “I discovered what I overcame was not what I overcame. Had I overcome the amputation of my leg, I would’ve had my leg back. What I overcame was my negative fears. ‘What’s my identity now? How do other people see me? How do they fit me back into their box? How does society see me?’” Through self-reflection, John found the answers to these questions. In turn, he was able to help other people in situations that might otherwise seem unattainable by helping them focus on the fear that they have to overcome. “You have to evaluate who you’re hanging with, and the people who might be trying to pull you back. It’s that re-defining moment that people most come to grips with, and it’s a very personal decision that an individual must go through because you have to make the release to the other side.” John explained the importance of that “other side.” “Nobody can do that for you. You have to take
that leap and jump. I know there’s something greater, and that’s why I chose to amputate my leg because I would be free on the other side. It’s faith manifested. The language changes when you see people through to the other side.”
Inspired Communications John’s story of grit, motivation and perseverance began to catch people’s attention, and they started requesting him to speak about his story. This led him to creating his business, Inspired Communications, in 1997 that facilitates organizational leadership with meaningful metaphors from his own life. “Hurdle Adversity - Amputate the Fear, Embrace a New Normal mindset to win the medals in you life.”
A Career is Born One day, John was asked how much he charged for a speech, and he replied that he would get back to them because he didn’t even realize one could be paid to speak. “I didn’t even know you got paid to show up and run your mouth,” he said laughing. This is when John realized that this could be a career for him.
“There’s value to helping people overcome what they need to overcome, usually not what they think they have to overcome. It’s not the divorce, it’s not the loss of a loved one, those Through the calls to hear his story, John’s proare the symptoms. It’s our mindsets we have to fessional speaking career was born where the change.” first group he spoke to was the Total Army InJohn regularly speaks to financial institutions, volvement in Recruiting (TAIR). He would speak such as banks and credit unions, pharmaceutito high school students and show up and tell cal companies, HR professionals and the govshort, funny stories and quips, where he kept ernment, including the State Department. In things informal and casual. The kids would often fact, John was “appointed by Secretary of State want to see his leg, so it would turn into a sort of Condoleezza Rice as one of an eight-member show and tell. Realizing his growing popularity, council to advise the secretary on foreign poliprincipals would invite him back to speak. cy issues regarding disability,” according to his
website. As a professional speaker, John goes for a conversational, casual style where his strength is in his ability to be a master storyteller. Though he likes a more laid-back approach, John isn’t one to shy away from crucial conversations and touch on the tough topics to get the conversation going and keep it flowing. “It’s like with George Floyd. George Floyd could’ve been me. Breonna Taylor could’ve been you. Or, it could’ve been somebody from 400 years ago. The list goes on and on. It’s not a simple fix at all. A lot of people want to run before they walk, but it’s important that we talk about it.”
Traits of a Speaker To be successful on stage, there are certain qualities that define a great speaker from a good speaker, and John differentiated between the two. “One is you have to be true to one itself, authenticity. You have to begin to find your voice. It has to be a person that’s done the homework and made themselves an expert in their niche.” To be uniquely yourself on the stage, John says it first starts with being comfortable with who you are. “That’s why when you hear my mission, you think only he could probably do that mission. It’s that hurdling adversity. That’s my branding.”
Adding to the Story Line From his relatively humble beginnings as a speaker to now an elite Certified Speaking Professional (CSP), which is only earned by only the very top percentage of speakers, John can speak on his evolution. “It is evolving. The deeper I go into my story, the more I discover about the story. For example, my wife was interviewed about what she went through. She said that she was let go from her job because she was at the hospital with
me. I never knew that. It adds to the story line and accelerates it. It makes Alice the heroine. I’ve learned my story is my story, but I can make other people be the heroes and heroine.” John explained why even though it’s his story, it’s not all about him. “If I did, I would be bragging; I’m not trying to be a superhero. It’s not about the story elevating me above others but instead being on your platform.” Setting the Tone Before Showtime As any great speaker knows, preparation is key to making the most impact on stage, and John starts with the visual and doesn’t necessarily start writing a speech down. He likes to connect the dots on what’s going to be the most engaging and impactful for the audience. “You have to get them on your side quickly. People are sizing you up, and it’s hard to get them back once you lose them. What I try to do now is I start with the previous speaker or the CEO or leadership and make the links, so now they know I’m engaged.” Before he goes on stage, he says a quick prayer. He also gets into the mindset that the speech he delivers is bigger than himself. “This isn’t about me. You have to get rid of the ego. While speakers love the applause and accolades, they can miss stuff from the audience. It’s about the person who is really hurting, where you can really dig in. It’s something deeper. I used to want that applause - that was validation. Sometimes the most impactful is when you get those one or two people you have a profound impact on. I remember a person who came up to me and said they were going to commit suicide before they heard my speech. It’s for those people.”
Gauging Impact & Echoes While every speaker wants to believe that every speech he or she delivers is a slam dunk, John understands that’s not always the case. It’s
what the audience does that lets John gauge whether he’s done his job effectively. “It’s somebody who is able to put the message in a framework that causes people to shift. Speakers tell me that you can’t get an audience to shift in an hour, but it just happens.” John also measures his speeches’ effectiveness by what he calls echoes. “The echoes that come back, that’s an emotional response. It’s having a chemical reaction. It’s connecting with the story. It’s when you share it with friends, co-workers and it ripples out and the echo comes back.” John gave a prime example of this happening. He recalled the story when he was traveling to deliver a speech to a group of his kids, so he had his headphones on and was getting himself in the right mindset. A friend of his was speaking to a woman next to her who he began to tell John’s story. John’s friend nudged him and told him the woman was telling his story. “That’s an echo. The story went out and impacted others, and in that moment, it was coming back to us.”
Uplifting Leaders John decided to take his uplifting message off the stage and into the book he wrote called, “10 Power Stories to Impact Any Leader” when he realized that “a lot of leaders have not given themselves time to come up with their own stories.” “They bring somebody in, somebody like me to tell my story. I help them to start with 10 stories from their life and journal them.”
Closing Words Looking back at his time on and off the stage, John reflects on not only his influence on others but also how others have inspired him, along with a higher power. “I measure a good speech by the echoes, the way people get caught up in the moment by the speech. I honor that. It’s over time, if somebody has made a shift, made a change, you’ve changed me and my direction. It could be ego, but I give all glory to God. Those are the moments that I live for.”
Virtual New Norm V NN News Newsletter What is the New Normal (or New Norm)?
Everyone has their own idea on what the new norm is going to be after the COVID-19 shut-in or Stay-at-Home is over. Here is ours.
Ray Southwell, Publisher
The world is going to be seperated into 2 major forms of meetings. The Keynote Speaker or large group, because people just have to gather in large groups. And the virtual meetings, because they are much less expensive. We are going to address both types of groups, through two types of media. Speakers Magazine and the VNN Newsletter.
Ray Southwell, Publisher
In this Newsletter: Written Blogs and Ideas Put Your Best Face Forward Misty J Hoyt Creating a Coaching Culture Nancy Dewar
Put Your Best Face Forward By Misty Hoyt www.PhotographyByMisty.com As a full-time photographer and now a part-time on-line facilitator, there’s a lot I have learned to love and hate about video calls.. I literally refused to Skype before the virus started skipping its way around the world. One, it’s difficult to stay focused when you’re surrounded by your work, your life, your family. Secondly, it’s difficult for others on the call to do the same. When the pain of not changing becomes greater than the pain of change, we learn to adapt and accept. However, I am not going quietly. I have Facebook Lived about how to look good on Zoom, I drop lines in the chat box: “Light that handsome face,” “Are you doing summersaults over there,” and “What’s that you’re having for breakfast?” I know, I know… a bit obnoxious but where are our manners? What we all need to keep in mind is that we are still conducting business. You wouldn’t wear your pajamas in the boardroom or to network, so why on God’s green Earth would one do so on a video call? Since the time we were Littles, our coaches and teachers told us to “Practice what you preach.” And, during this time of isolation, I, for one, am looking for an excuse to slap on some mascara and slip into a nice dress. Keep in mind, I am not clicking around the house in heels., but when there’s a meeting calling my name, I am dressed from the ankles up. Oh yeah, and one of my biggest pet peeves is when people chew with their mouths open. I really cannot stand to watch people eat. And that’s been amplified at early morning and lunch meetings. I try to use my Jedi mind tricks to will people to turn off video as they eat their breakfast, lunch, unhealthy snacks,…. You get the idea. I called my friend Jennifer Shertzer with “Plano Magazine” to make sure I wasn’t being hyper critical about Zoom behavior. “Honestly, people need to go off screen if they need to eat during the meeting,” she said as she affirmed my gag-reflux reaction to eating on line. Ha!! I was just reminded of pre-COVID days when I’d be in a public restroom, and hear a lady talking on her phone in the stall next to me. I’d purposely and obsessively flush the toilet. And people think I’m nice. I am. Really, I am!! But, c’mon, if your momma didn’t teach you manners, somebody must! Well, now that I am a self-proclaimed on-line expert, I’d like to share some dos and don’t’s: • create a nice, clean, possibly on-brand background or use a virtual backdrop • think strategically about your background before hopping on
• whatever you do, do not switch backgrounds during the meeting – it’s a huge distraction, and if you’re not doing the talking people’s attention should not be diverted to you. • Aughhh… if you’re on your phone, please do not carry us from room to room with you, have us cooking in the kitchen or bouncing like a basketball at your place of work. Again, a distraction we don’t need while trying to achieve business greatness. • Yes, play along with the reindeer games and turn on your video • However, if you need to eat, shut down the side show. • Also, turn off video if you leave to use the restroom, take a call or go refill your coffee cup. • Silence yourself, too, unless you’re up. Ringing phones, music videos and barking dogs should stay between your 4 walls. • If you have to ghost, make sure your default image is a professional headshot. What? Don’t have one? Hmmm… I might just know someone. • Also, be sure your screen name is your name and ipad, Mac or your gaming name. People may want to connect with you after the call or sometimes you’ll be left out in the cold if the host doesn’t recognize you as someone who registered. • Try to stay engaged. Think of it as a meeting with a speaker; you don’t need your head buried in your phone. • Smile – you’re on camera, after all • Find a complimentary angle. I’ve looked up so many noses. And, also, some of my fellow networkers look like pinheads when the camera angle it too high. • Light that face. Sure, I have access to professional lighting, but you don’t need to go buy expensive equipment to look good. Bring in a desk or floor lamp, and bring it in at an angle. If it’s adjustable, tweak it until you look good. No? I got you. Too bright? Back that sucker up. Too dark? Inch it closer. • Set up your officeso there is little space between your camera and the wall behind you. This lessens the chances of someone “accidentally” walking by in boxers, picking their nose, whatever. I know, I know … I’m not very much fun. You can still have fun. Set up a pre-game at the beginning of the meeting. Bring a pet, bring a kid, wear a hat, sip from your fave mug. Be creative, then get down to business. Go forth, My Friends, and rock that next Virtual call and watch your business grow.
The Impact of Creating a Coaching Culture By Nancy Dewar
www.inspiringyou.ca
What does it feel like to work in your organization? Are you excited and motivated to be a part of your workplace? Do you feel optimistic that when things go wrong, or mistakes are made situations will be handled in a trusting and respectful way?
As coaches, we say that we like to handle things with a coach approach. It is a mindset shift that takes away the old way of thinking that managers know all and should be heavy handed in their approach. It replaces it with an approach that allows for coworkers to discover the basis of any issue with a lens of trust and support versus assuming bad faith or placing blame. It is the approach that says we are in this together and will figure it out, versus looking for the fall out person. If as leaders and managers, we have done our due diligence in hiring and supporting the right people then why would we not always ensure they are motivated and are thriving. Companies spend millions of dollars on hiring and onboarding new employees; but we forget that retaining the ones we have is a better overall strategy and cheaper. A company’s overall culture or philosophy on employee engagement and development will help to retain and grow the best talent. A culture of coaching will create the most loyal employees and produce the best results. Understanding how to create leaders who know how to develop is also a challenge for some organizations. Sometimes those who can sell the most business or are the most extroverted are the ones getting promoted. When the real heroes are the ones who know how to support and work with teams of people to develop them to the next level and achieve outstanding results. Unfortunately, these unsung heroes don’t get the recognition or support they deserve, but are often the reason employees stay. With a coaching mindset, you look through the lens of opportunity not resistance. You determine the why behind behaviors and as leaders adjust your own behavior to produce the results you need. You have to believe that people are genuinely good and wanting to be seen as capable. People generally want to add value and feel like they are contributing, so how as a leader are you opening the doors for your employees to achieve their goals. I have worked in organizations that have the coach approach and some that did not. When I look back at my career I can see how I grew and flourished in the ones that did. My mindset and approach has been shaped by those great leaders who had the vision and the philosophy to care for me as person and always made me feel like my contribution was worthy. Took the time to ask the questions of clarity to fully understand and used words like I trust you and know you will make it happen. This is empowering people to be at their best and what we get back as employers is tenfold.You get way more than what is in any job description.You create a sense of team and dedication and commitment to the business goals while working through each person’s personal journey Creating clarity for people on how they can make an impact to the overall goals will help them to feel motivated and focused. By using a strengths-based approach, understanding what they naturally are good at and where they can contribute most and setting them up for success will align the person and the business to move forward in the same direction. That is our role as leaders and coaches An organization with a coaching mindset is not about fluffy soft conversations, it is about creating a great place to work and developing your people and your business to create the best outcomes for both. As leaders, you do not have to feel like a coach mindset is difficult just be genuine and treat employees like they were your kids or family members who you truly care for and only the want best for. That is the shift in mindset that will help change the way employees feel about you as a leader and the rewards both personally and professionally will be many
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Speaker Co-op Members
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SpeakerCoop.com/search-for-speakers/ Alana Hill
What’s Your Catalyst? The Power of Managed Change.
Barbara Salmeron
Successfully Understanding Each Other
Bill Harrison
Inspirational/Spiritual
Bobbie Maloy
Build an Irresistible Offer That Makes Customers Throw Money at You
Bobby Whisnand
Built in America – The Business of the Body
Brad White
Corporate Quicksand: 5 Ways to Get Unstuck
Carl Flowers
The Spirits of Successw
Carola Broaddus
Healthy Business, Healthy Family
Catherine Cates Cathrine Hatcher Chrystina Katz
Life Coaching Image Business
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ Cindy Baccus
Leadership is not a Plaque on the Wall or a Corner Office
Cindy L Herb Coretta Turner
Inspirational/Spiritual Educational
Crystal Lewis
Top 10 Things Your Kids Need To Know So They Don’t MOVE Back Home
Dale Young
Facilitating Significant Lives
David Munson David Roberts David Wuensch
Philanthropy Vision Business
Dawud Mabon
Beating the 5 Pitfalls of Growth
Dean Lewis
Corporate Comedy
Debbie Mrazek
SALES CHECK-UP: Prescription for Healthy Sales
Don Sardella
Business Development
Francis Mbunya
Seven Steps to Grow a Business Without Raising Capital
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ Frank Gustafson
Creating a Sales Playbook
Gilda Rixner
Life Coaching
Glenna Hecht
Human Resources
Gunnar Thelander
Inspirational/Spiritual
Howard Berg
Double Your Productivity Using Proven BrainBased Learning Strategies
Javiar Collins
Working the CASH system
Jeff Klein
Speaking As a Business Strategy
Jeff Weaver
21st Century Marketing Hacks
Jeff Willie
Everyone Communicates, Few Connect
Jill Lublin
Get Known Everywhere
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ JoAnne Marceau
Inspirational/Spiritual
John Ayo
From Travel Hell to Travel Well
John Bagwell
Personal History
Jonathan King
Solving Problems Before They Happen
Jonathan Peters
Don’t Change Who They Are, Change Where They Are
Julie Parker Kathy Brandon Kathi Kulesza
Managing Change Business Coach Business Trainer
Kelly Henry
5 Upgrades to Exceptional Customer Service
Kenda-Le Pernin
What BIG Game are you playing in life?
Kerin Groves PhD Kurt Chacon Larry Blackmon Larry Rench LaTesha Hardy Laura Morlando
Business Trainer Personal Trainer Health Insurance Inspirational/Spiritual Business Networking Stress Relief
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ Leonard Lynskey
Get What You Want From Your Business!
Leslie Wilson
Personal Finance
Lin O’Neill
If You Put Fences Around People, You Get Sheep!
Linda McLaughlin
Business Trainer
Lori Darley
Dancing Naked: Moving through Life with Power, Vulnerability and Grace
Lori Vann
Boundaries in the Workplace
Malcolm Upton
Silver Bullet Marketing
Michele Collins
No More Groundhog Day:
Mike McCormack
Choosing and Funding the Right College
Monica Cornetti
Gamification
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ Nancy Canada
5 Habits for Explosive Growth
Pam Garcy
The Zen of Self-Empowerment
Pari Smart
Business
Pat Alva-Kraker
Stop for a Hotdog: 31 Life Management Practices for Women Entrepreneurs
Pat Dougher Oginga Carr
Marketing
Romby Bryant
7 Plays to an ACE Mindset
Sean Murphy Sharon Baker
Direct Sales Success Coach
Shawn Johnson
Success Leadership
Shawn McBride Shelley Allen
Business Success Business Coach
Sherry Prindle
The 10 P’s of Marketing Yourself
Stanley Crawford
Consultant
Stephanie Gardner
Business Development
Business Success
Speaker Co-op Members SpeakerCoop.com/search-for-speakers/ Tarsha Polk
Marketing
Tim Frazier
The 7 Ways We Sabotage the Conversations That Matter Most
Todd Thomas
Performance Coach
Todd Ozzie Oczkowski
Stopping Stress From Ruining Your Day, And Possibly Killing You
Tracy Hanes
Publicity Coach
Val Lewis
5 Ways for Your Customers to Help You Sell
Vickie Griffin
Finance Coach
Virginia Wells
5 Surefire Methods to Maximizing Your Time
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