S& CE
S PEAKERS &
C ONTINUING E DUCATION CONNECTING RESOURCES
Tim Marvel, CSP Speaker, NSA
October 2020 Issue #9
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Table of Contents Feature Articles
Publisher’s Note 4 Tim Marvel 8 Virtual Facilitators (VNN)
14
Speaker Co-op Directory
23
Speakers & Continuing Education magazine is produced by The Southwell Group, LLC, in both print form and on-line. Copyright 2020.
Publisher’s Note
Stay at Home is House Arrest This is the statement of the US Attorney General. This man’s opinion carries as much weight with me as the director of the CDC, someone who has changed their reporting methods more than anyone one else. Just try and get consistent let alone accurate numbers for COVID in the US or World Wide. The CDC reporting methods have changed on a weekly basis for months. The latest that I have seen from the CDC for COVID is about 1% above standard flu.
isolate the bodies. “After all his team was the only the only one affected.” I have some bad news for the poeple in the US, you are going to die someday. If you really want to get published and establish yourself in this VNN environment, I urge you to write us an article or send us a link to your blog and be sure to grant us the right to publish your work.
Please reach out to me if you want to sugDo you remember when the drive was to gest something, anything. We are always save our health care system? The estimat- listening. ed number of beds required was enormous. Today our health care system is in Ray Southwell crisis because of the limits put on it by the Publisher COVID scare. Our corner was not taking Ray@NeedToKnowSpeakers.com any chances, if someone died he was going to call the death due to COVID and
Meet the Team
Misty Hoyt, Photographer Photography by Misty
Tamara McCullough, Writer Write Face Forward
Jeff Klein Speakers Speaker Coop
Sherry Prindle Media & Events, Writer Star Marketing Summit
Write Face Forward What’s standing in the way between you and the client base that you know is within your reach? What’s stopping you from grabbing a potential client’s attention? Maybe these clients can’t reach you because they don’t know about you. If you haven’t properly introduced yourself to the world, I’m here to help. At Write Face Forward, I always have the right words to help you put your “write” face forward. As a skilled and professional freelancer/writer, I strive to make words come alive across a wide realm of topics with pizzazz to get your message across. All you have to do is tell me what you need, and I will laboriously work on it until you’re happy. Whether you need a bio, press release, web content, product descriptions or more, I’m here for you. Tamara McCullough Tamara@TheSouthwellGroup.com 469-289-8420
Tim Marvel, CSP, Speaker, NSA-NT Chapter President
The Future of Speaking and Training Today with Tim Marvel, CSP by: Tamara A. McCullough When it comes to public speakers, Tim Marvel is at the top of his game. As a Certified Speaking Professional (CSP), he is recognized as one of the elites in his field. As the President of the North Texas Chapter of the National Speakers Association, Tim is in a position to shape the future of speaking. Despite all his success and accolades, Tim focuses on humility and said that his foray into training simply began as his way to enhance people’s lives. His speaking career began with a six-year plan that he implemented for himself.
to achieve this honor is quite extensive, where a window of 10 years’ worth of the speaker’s work history is considered. This includes the number of presentations, number of people in a session and income generated.
“My six-year plan was intended to educate myself; the goal was to transition out of the corporate world and improve those around me. There were three key areas to focus on. First, publish 100 videos per year on YouTube. I believed that video and online training were going to grow quickly. Blog until we reached 250,000 views. I wanted to establish myself as an expert. Publish six books in six years. I knew my writing and grammar were average or below and wanted to improve. I ended up documenting over 400,000 words in those six years.”
“I scrutinize myself; I record myself and then go back to listen and review. It helps to listen to yourself without the visuals that’s why I record myself. I also, at times, use a whiteboard to edit what is said in the recording.”
To ensure that his speeches are compelling, Tim says that you must have good prep and describes himself as a list maker to ensure he’s organized. It also helps that Tim has a very specific routine before he speaks.
As many speakers know, being self-critical is part of standing up in front of others, making a living. While Tim sees the benefit of analyzing oneself, it should be done in moderation.
“When we mess up, we notice, when others may not. There have been several times where speakers were introduced From Good to Great using the wrong name, they did not even Tim uses the adage, “if you do anything notice it because they’re worried about enough, you should get good at it,” to ex- their own message. We are very critical of plain his growth, which is evident since ourselves.” becoming a CSP is the highest earned designation for a speaker. The journey It’s that balance of putting in the extra
have your own energy and emotion that is where you want to connect.” Tim said that a speaker should never forget their expertise. Although the landscape of speaking has drastically changed over the past few months and Tim spends more of his time on Zoom, he still leverages his expertise at helping his clients navigate a new and often daunting landscape. “You have to learn new ways to engage. It’s one thing to have Zoom with one person one-on-one. It’s another thing to have 50-100 people to provide information to. We’ve learned new software that we work for growth and development coudidn’t think about that we never thought pled with an extra layer of scrutiny that we would need.We’ve learned new tools.” separates the good speakers from the great speakers, according to Tim. Engagement, Versatility and Creativity “With a great speaker, you can close your eyes and see the message. With a good Regardless of how Tim is speaking to an speaker, they may only have one way to audience, he puts his conversational style present. It is harder than it looks, and it on display to fully engage attendees. He looks hard many times. Different speakaims for his style to permeate into everyers may have the same message, but it’s thing about the conversation and the achow they deliver the message, such as tivities, especially when it’s virtual. a keynote versus a breakout speaker. A great speaker has several ways to deliver Though there’s not as much platform the same message.” speaking going on right now, Tim said that speakers still have to keep their auAuthenticity, Integrity diences engaged, and it involves even and Expertise more creativity. While it might seem hard, it’s necessary to ensure they get the most A great speaker should also encompass out of sessions. authenticity and integrity. “The key is not to watch somebody on TV and say, ‘I want to be like them.’ It’s not going to work. You have to be yourself. You must be vulnerable with people. You
“You need to make sure that the software is visually enhancing, too. The goal is anything that we can do live, we should be able to do virtually. You can engage them with breakout rooms, Q&A sessions.”
of who will become the new crop of leadIn Tim’s case, he’ll have others watch the ers after his term is complete. Tim says breakout rooms since he can’t do every- that this includes having a bigger pool of thing at one time. He describes this as a leaders. form of virtually engaging and recommends software like Mentimeter, which “Our chapter has really stepped up, havallows speakers to create and customize ing 40 volunteers, seeing how they work, more visually interactive presentations. and having the opportunity to access their skills allows us to have a vision of who to consider for future roles.” Presidential Duties in a
New Normal
With his breadth of knowledge and ability to connect to others, Tim became the president of the North Texas chapter of the NSA on July 1, 2020. During his tenure, Tim wants to accomplish two things: increase membership and have a solid succession plan in place. Meeting these goals requires a lot of planning and involvement from the various members. Tim added that there “are lots of moving parts with nine voting members and 11 committee members and close to 40 volunteers in total.”
Just like everything else, the NSA is seeing its share of changes and is branching out, looking outside of the organization to offer the programs as a professional marker to others. The association has also transitioned the meetings to virtual and will have blended meetings when it becomes safe. “All meetings will be Zoom-only or blended. Blended is a combination of live and Zoom. We will be ready at the flip of a switch to accommodate any type of meeting as things change, and we adjust to our new circumstances.”
When it comes to increasing membership, Tim believes that the organization is Tim added, “Our virtual meetings are reaching outside of Texas and the United on track. States. We are very excited. “It’s not only just the speakers’ organization, but associations as a whole have seen a 30-40% drop thanks to the pandemic. We all know how the travel and entertainment industries are hurting. The goal for membership at the end of my term is to have membership at or above where it was pre-pandemic. We are in good shape.”
Refocusing and Regrouping with Simply Smart Training
Before the pandemic took hold, Tim had already refocused and changed how he did things by emphasizing online learning. He co-founded a company, Simply Smart Training, that focuses on “training that simply works,” according to the webAs far as the succession plan, Tim wants site. The onboarding and training delivto have a three-to-five-year plan in place ery system focuses on customization and
targeted training sessions.
words they say, seeing their body language and witnessing their attitude helps Over the past six years, Tim and his ensure the message from training was reco-founder, Mark Herold, have developed ceived properly. new and improved pilot programs for online training that achieve real results. “In “Most participants enjoy the video review the past, participants would go through since they’re comfortable with selfies training and answer multiple-choice now. Also, people are less intimidated usquestions and that was it.” ing video rather than being in person and feel more comfortable to open up.” To Tim, that was not the most effective way to train. Over time, he learned that Tim’s background as a national trainer for training needs to be more personal and one of the largest auto companies in the engaging. “We have found that the best U.S., where he would train new employtraining is live, where you can see the ees during five-day sessions, has proven body language, hear the words and emo- to be handy on what not to do. tions.” “The employees would get back to their In one of Tim’s many videos, he explained respective dealership, and the manager that using the right words means that would tell them, ‘Forget about what they it “will help you move through the fear told you in that training class, that is not with the customer.” By choosing the right how we do business here.’ My partner words, you can calm and reassure them. Mark was the Director for Process Development for another large auto group and Through his research and more than 30 experienced the exact same thing. Now, years’ worth of experience in the auto we go into businesses and video and industry, Tim has adapted his training to document how they do business. We then meet the needs of real managers and em- train their managers on delivery skills to ployees. assist them on how to train their employees more effectively.” “From day one that you onboard, you need to engage your new hire. The auto indus- While Tim has noticed a lot of other suctry has a 60-80 percent turnover in Sales cessful training companies over the past and Service positions, so it’s important to 30 years that tell the newcomers to come engage immediately. You have to custom- in and “do what I do and you will be sucize the processes to them, their business, cessful,” Tim knows that’s not always the their brand.” case. Instead, he’s learned that there’s a better way for businesses to be more efSimply Smart Training includes a video fective with their time, more efficient and aspect after the module, where the em- deliver a more consistent message to creployee answers questions, records their ate the environment and culture they deanswers and then the video is sent to the sire. manager to be analyzed. Listening to the
“By tapping into their processes, you train the staff on the way they want to do business. Our program saves the manager time and reduces turnover of employees and customers, as well. It does not have to be a car dealership, any business that has processes that are trained on could benefit.�
Tim Marvel, CSP Speaker NSA-NT Chapter President linkedin.com/in/timmarvel www.TimMarvel.com
Virtual New Norm V NN News Newsletter What is the New Normal (or New Norm)?
Everyone has their own idea on what the new norm is going to be after the COVID-19 shut-in or Stay-at-Home is over. Here is ours.
Ray Southwell, Publisher
The world is going to be seperated into 2 major forms of meetings. The Keynote Speaker or large group, because people just have to gather in large groups. And the virtual meetings, because they are much less expensive. We are going to address both types of groups, through two types of media. Speakers Magazine and the VNN Newsletter.
Ray Southwell, Publisher
In this Newsletter: Written Blogs and Ideas 6 Ways to Create FOMO Heather Bundgaard
Virtual Meetings Are Not Your Enemy Dana Look-Arimoto
6 Ways to Create FOMO With Your Next Virtual Event Heather Bundgaard @ Tradetec Skyline
In our current world, virtual events are the reigning King. Don’t get me wrong, I love face-to-face events, and they
will come back in a BIG way. However, right now we need to hone in on what’s working.
The next time you hold a virtual event, try using one of these techniques to create fear of missing out (FOMO) to keep your attendees engaged: 1) 20 Tips in 20 Minutes - So much content in so little time. Do you think anyone is going to book a conference call during this session? Not a chance. • Make it even more interesting by switching up the presenters. (I.e. Four people present five tips each.) • Make sure each presenter has good energy. If your presenters are monotone and lack voice inflection, you can guarantee your audience will zone out. 2) Live Performances with Live Requests – This is a fun interactive element during your lunch break or during your pre-show happy hour (the night before your event). • Have you ever been to a dueling piano bar? Your guests enter requests while the musicians change songs at a drop of a dime. • Partner with local bands to help support struggling musicians. 3) Don’t Record Your Event – I know I’m going to get backlash on this, as this is a double-edge sword. However, you have to admit that it creates FOMO. • o By distributing the recording of your event, you create a laissez-faire effect. Your guests know he/she can miss the event and possibly replay it at a later date/time. • o If this freaks you out too much, then put a timeframe to how long the recording will be available, only record SOME of the session, or only provide the deck post-event. • o If you don’t record your event, it’s important to let your guests know ahead of time, with a few reminders, such as: On your registration page. In your opening ceremony. Prior to each session. 4)
Meet and Greet (but Better) - Create a one-of-a-kind opportunity with a popular person-of-inter-
est, such as an author, athlete, actor, musician, or professional speaker. The virtual world loses some intimacy when compared to in-person events, but this allows guests an opportunity to be seen and heard in an almost one-on-one atmosphere. • Duration can be up to an hour, which makes it better than most Meet and Greets where you normally only get a 5 second quick photo with the celebrity. • Your celebrity would answer live questions, while a person on your team acts as the moderator in the virtual room. • Limit the attendees according to the amount shown on one page of your video conferencing platform, so it’s engaging and personal. 5) Involve the Family – Most business professionals work hard to keep their background calm and others in the house quiet to avoid distractions during video meetings. The more important the meeting, the more stressful this is to do. Why not let your hair down and involve all family members? • Make a chart where all distractions earn points: i.e. 5 points for an animal, 10 points for each kid who appears on the screen, 25 points if a delivery person rings the doorbell, etc. • Create a scavenger hunt around a specific theme. The moderator is the only one who knows what’s on the list, so it’s spontaneous for everyone else on video. For example, the moderator announces that each kid has 5 minutes to go and put on a sports branded article of clothing and come back to the camera to show the group. Points are awarded in order of appearance: 10 kids play, the first kid back gets 10 points, second kid back gets 9 points, etc. • Send a themed “Swag Bag” prior to this event so everyone in the house can start to get excited days earlier. For a camping theme, include ingredients to make smores, an LED lantern, or a pair of insulated mugs with fun phrases on them. 6) Make it Fun, Intimate, and Educational – This is the secret formula for cherished memories. • Limit the amount of attendees and show the countdown of how many “tickets” are left to “sell.” • Make sure your content is crystal clear and that attendees at all levels (beginner, intermediate, and expert) learn something by the end. • Your instructor needs to have good presentation skills: enunciates well, has a sense of humor, is not quiet, smiles, feels genuine, and has good voice inflection • For example: Recently, we held a virtual semi-small wine tasting event for one of our clients. Prior to the event we sent one bottle of red wine and one bottle of white wine, along with some items that would pair well with them. On the day of the event, we had a highly educated sommelier lead the “class” and people were able to ask questions via the chat bar. If you’re interested in receiving more tips and tools on how to master your next virtual event, contact me at htb@ttskyline.com or (630) 376-1538. _________________________________________________________________________
About the Author: Heather Bundgaard / Custom Virtual Event and Trade Show Display Account Manager htb@ttskyline.com | 630.376.1538 Heather’s marketing career started over 25 years ago with a focus on trade show planning and execution. Her current role allows her to work with various companies and industries on their custom virtual and physical trade show needs: from design, to implementation, to post-event analyzing, to asset management. Heather strives to provide supreme customer experience in order to relieve her clients of stress and wasted time.
Virtual Meetings Are Not Your Enemy Dana Look-Arimoto
Virtual meetings. Once, a rarity often secluded to large companies. Now, an everyday occurrence that means we have to be presentable from the waist up. COVID-19 has forced people to become virtual at an extremely accelerated pace. Going from meeting up with friends in very real places after leaving a physical office building, to confining all meetings, personal and professional, to your computer, laptop, or phone screen. And while COVID-19 sped up the process, this shift was only a matter of time, especially where I work and live in the Silicon Valley. Here, the push for companies to become more accepting of virtual models and meetings was already on the rise. That push became an unceremonious shove around the globe as companies and people had to adapt to social distancing and lockdown orders. So, all this is to say that virtual meetings and models are here to stay, in some form or another, even when the pandemic passes. We are going through life-altering times and there will never truly be a return to what was before.
The New Norm The shift to a virtual model, at least for my work, was a seamless transition because I was already almost completely virtual. I run a “solo-prenuership” called Phoenix5, where I coach executives, leaders, and companies on building teams and corporate cultures that last. My clients are spread all over the United States and our sessions are conducted over phone or Zoom. The only time my job required me to show up in person was when I led offsites or spoke at events. Now, this is not to say that I don’t miss meeting with my clients in person. I absolutely do. But I was participating in the so-called “new norm” before it was the norm, so I didn’t feel too much change in that sense. Where I did feel a huge change was my social life. Meeting up with friends in-person to take walks or grab a drink and a bite to eat was a big part of my relaxation time. And I loved it. I am a social person, though growing slightly more “hermit-esque” with age, and I enjoy spending time around my friends. Adapting to a virtual model here was a much bigger challenge. I think I first adjusted to the new norm as per most of us, phone calls. I would call and chat with friends
in-place of meeting with them. But of course, it’s not the same. I missed having the social experience of sitting down with everyone and actually DOING something. After various video calls and chats with friends that put a dent in my need for social interactions, I joined the board of Infiniscape, a platform that is working to provide a space for people to have meaningful discussions, meet other like-minded people, and learn about yourself in the process in a virtual way.
The Move toward Virtual Meetings as Standard The adjustment of my own work and social life into a virtual one was challenging but it also brought forward a lot of innovation and creativity that I wasn’t expecting from virtual meetings. Virtual models afford the freedom to structure your day in a way that makes sense for you and, if done correctly, switches to a more performance-based model at work. You have meetings to attend and deadlines to hit, but outside of that, how and when you complete your work is up to you! There is an overwhelming amount of freedom in that, if you can learn to find a routine that works for you and incorporates what matters to you, the virtual model becomes a tool for living a life that is tailored to you. Obviously, I am a big proponent of virtual meetings. It has made what I love to do a thriving business and I am inspired by the innovation that is budding out of this new challenge posed by COVID-19. Replacing human interaction through the impersonality of technology is a huge ask. But, instead of looking at it as a setback, we need to embrace these virtual models and meetings as a way that technology is working to help us live our lives in a way that matters to us. The Benefits of the Virtual Model Virtual meetings struggle to replace the same feeling of actually being with others in a room, they offer a wider variety of options for people. Take, for example, commuting hours. Many people would commute to and from work. Now, that time can be used to spend doing something that person wants to do. They can sleep in an extra hour, use that time to work out, pursue a hobby, or get started on work early so their afternoons are freer. The guilt trap is also lessened. So what if you empty your dishwasher, walk the dog, or break up your day differently to spend time with your kids or aging parents during the “regular” workday? Now, more than ever, results count and performance is key, not hours logged.
Becoming Comfortable with Virtual Meetings Virtual models and meetings offer great opportunities but there are definitely pitfalls that we can fall into if we’re not careful. When it comes to virtual meetings, I am a big supporter of the business up top, PJs on the bottom method. I am one of those people that can work in sweats or PJs and still be just as productive as if I was “dressed appropriately.” Maybe this doesn’t work for you and you prefer to attend meetings as if you were doing so in person. That’s fine, too! The idea is to do whatever makes sense for you. Another pitfall is that in a virtual meeting, it is really easy to be distracted by emails and phone alerts. You’ll be in a virtual meeting and an email pops up in your inbox or you get a text, and you answer it right away. I am not perfect and even I am guilty of this sometimes. Try and stop yourself from doing this. Put your phone on silent and out of reach. Close your email while you are in your meeting. Just because you are not there physically, doesn’t mean you can check out mentally as well. Finally, get your family involved! What I mean by this is have a way of telling them when you need total quiet vs. some noise being okay. This is real life on display, so work together to create space that works for you, them, and those in the meeting! Some days my dog is on my lap as a conversation starter, other
times, he is a distraction and needs a time out with a bone or one of my teenage daughters to walk him.
Looking To the Future As I mentioned in the beginning, even when COVID-19 goes away, virtual meetings will stay. People have and are easing into this new norm and, even if there’s a slight shift backward, the old norm is not coming back. Virtual meetings, once you get used to them, provide a wealth of opportunities and innovation that was not possible pre-COVID. I can’t wait to see where the innovative minds of this era will take these meetings. It’s going to be fascinating to watch. _________________________________________________________________________
About the Author: Dana Look-Arimoto is an Executive Coach, Board Member, Podcaster, Speaker, and Author. Her podcast is Settle Smarter. You can reach Dana at https://www.settlesmarter.com/
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Speaker Co-op Members
Members are Listed in First Name Order
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Successfully Understanding Each Other
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The Spirits of Successw
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Healthy Business, Healthy Family
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Life Coaching Image Business
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Leadership is not a Plaque on the Wall or a Corner Office
Cindy L Herb Coretta Turner
Inspirational/Spiritual Educational
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Top 10 Things Your Kids Need To Know So They Don’t MOVE Back Home
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Facilitating Significant Lives
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Corporate Comedy
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SALES CHECK-UP: Prescription for Healthy Sales
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Business Development
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Creating a Sales Playbook
Gilda Rixner
Life Coaching
Glenna Hecht
Human Resources
Gunnar Thelander
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Double Your Productivity Using Proven BrainBased Learning Strategies
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Working the CASH system
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Speaking As a Business Strategy
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21st Century Marketing Hacks
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Everyone Communicates, Few Connect
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Get Known Everywhere
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From Travel Hell to Travel Well
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Personal History
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Solving Problems Before They Happen
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Don’t Change Who They Are, Change Where They Are
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5 Upgrades to Exceptional Customer Service
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Get What You Want From Your Business!
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Personal Finance
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If You Put Fences Around People, You Get Sheep!
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Dancing Naked: Moving through Life with Power, Vulnerability and Grace
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Boundaries in the Workplace
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Silver Bullet Marketing
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No More Groundhog Day:
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Choosing and Funding the Right College
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Gamification
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5 Habits for Explosive Growth
Pam Garcy
The Zen of Self-Empowerment
Pari Smart
Business
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Stop for a Hotdog: 31 Life Management Practices for Women Entrepreneurs
Pat Dougher Oginga Carr
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7 Plays to an ACE Mindset
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Success Leadership
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The 10 P’s of Marketing Yourself
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The 7 Ways We Sabotage the Conversations That Matter Most
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5 Ways for Your Customers to Help You Sell
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5 Surefire Methods to Maximizing Your Time
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