BRAND PROMISE Our promise is to provide the quintessential performing arts experience equal to the greatest centers in the world, while making it accessible to any Las Vegan who wants to participate and understand the value and enrichment of the performing arts. To deliver on this promise, we must not only communicate the enriching performing arts experiences our guests can expect, but also know how to provide these experiences. Some examples of these experience “drivers” are: • Our building’s classic, Art Deco design. • The highest quality, multisensory experiences from the performances to the physical space. • Classic performing arts experiences – velvet curtains, ushers in crisp uniforms, intermission and the grand social gathering. • Simple and hassle-free access – all the way from ticketing and parking, to finding your seats. • Friendly, welcoming and helpful staff.
6| The Smith Center | BrandPlatform
