Brand Represents - Issuu

from Brand Identity Guidelines

by The Smith Center

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Brand Mantra

IS LAS VEGAS’ EPICENTER FOR WORLD-CLASS PERFORMING ARTS.

Reflects dedication to the community. Represents a geographic position, a new cultural hub for Las Vegas.

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Represents The Smith Center as the gateway of the arts. A place where the arts come to Las Vegas, and you come to the arts.

Suggests a point of impact and recognizes the real impact of The Smith Center on the community and perceptions of Las Vegas.

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Brand Identity Guidelines