Brand Identity Guidelines

Page 12

BRAND MANTRA While “The Smith Center is Las Vegas’ epicenter for world-class performing arts” is our formal positioning statement, you will not see it in external communications. Our tagline brings this position to life in a more emotional and inspiring way and is what is included in our external communications.

THE SMITH CENTER IS...

6 | The Smith Center | Brand Identity Guidelines

12 | The Smith Center | BrandPlatform


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