Brand Identity Guidelines

Page 11

Reflects dedication to the community. Represents a geographic position, a new cultural hub for Las Vegas.

IS LAS VEGAS’ EPICENTER FOR WORLD-CLASS PERFORMING ARTS.

Represents The Smith Center as the gateway of the arts. A place where the arts come to Las Vegas, and you come to the arts. Suggests a point of impact and recognizes the real impact of The Smith Center on the community and perceptions of Las Vegas.

11 | The Smith Center | BrandPlatform


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