The Key to Community is You
ALEX MCCANN JOHNSON
Independent Community Contributor
In today’s world, we are witnessing intense shifts in how society interacts, communicates and connects. Even when we send our best intentions and “positive vibes” into the world, it’s impossible not to notice the division that continues to grow in certain spaces. While this reality may feel discouraging, it also presents us with an opportunity to do what communities have done for thousands of years, and that is come together.
Community is the cornerstone of civilization. From ancient villages around a fire to the bustling crossroads of modern cities, connection has always been the force that moves people forward. Williston is no different. Our region has long been a gathering place, shaped by stories of resilience, migration and shared dreams. Today, Williston is home to an incredibly diverse population, with individuals and families who have immigrated from all over the world. We host a diverse range of religions, beliefs and traditions. We have a vibrant LGBTQ group that will be celebrating its tenth anniversary next month. That is ten years of creating a safe space for connection and cel-
Publishing & Sales Team
J.C. & Susan LaBar Owners/Publishers
Karolyn Moltzan General Manager/Lead Design
Jessica Delvo Managing Editor/Sales
Zechariah LaBar Sales/AR
Erica Kingston Editorial/Copy Editor
• Age 0-7, Kindermusik
ebration.
The truth is, you might not know about these things unless you’re actively seeking them out. But once you do, once you attend a local event, visit a cultural celebration or even sit in on a group circle like the one held at the Williston Community Library last night called Conversations Beyond Life, you begin to see just how much is happening in our own backyard. That
event reminded me of just how powerful community can be when we lean into it. We discussed grief, legacy and life, but what stood out most was how genuine, human and face-to-face support makes a difference.
When we discuss building bridges, we often think of large, complex undertakings. But the most powerful bridge you can offer is simply showing up. Say hello to someone new. Learn about another culture. Volunteer for a group you’re curious about. These small acts add up to something transformative. You may be the person who connects two different groups that might not have found each other otherwise.
What I love most about Williston is our size. We’re small enough that connection is possible with just about everyone, yet big enough to create real change that ripples across the region. Every community, group and organization is searching for people to join, share stories and build something meaningful. You could be the link they’ve been waiting for.
So, if you’re looking for something to do, something that might make you feel more rooted, more hopeful, more you, consider attending an event. Attend a community gathering. Say yes to the invitation. I promise, not only will someone be grateful you came, but you may also leave feeling more connected than ever before.
Because at the heart of community is not just a place or an event, it’s a person. It’s you.
The greatness of a community is most accurately measured by the compassionate actions of its members.
Email Contacts
701.572.4851
PO Box 389 1411 West Dakota Parkway, 2A Williston, ND 58801
Office Hours
Office hours are by appt. only. Reach us by phone or email: Monday - Thursday | 9:00am to 5:00pm & Friday | 9:00am - Noon
Weekly Group Music Exploration Class
• Age 6-12, Kindermusik Musician
Weekly Music Fundamentals Class
• Age 10-14, WSMA Youth Choir
• Age 3-12, Summer STEAM CAMP
• Age 8-99, Private Music Lessons
info@vocella.com
news@vocella.com jessica@vocella.com advertising@vocella.com billing@vocella.com
— Coretta Scott King
OliveMOTHERHOOD
JESSICA DELVO MANAGING EDITOR, WILLISTON GRAPHIC jessica@vocella.com
Svenues with enthusiastic moms and providing essential fundraising support.
Rooted in Personal Experience
The heart of Olive Motherhood stems from Jocci’s own postpartum journey.
Building a Village for Williston’s Moms
ince its founding in 2022, Olive Motherhood Foundation has grown from a small group of five women into a thriving nonprofit with nine board members, a devoted following and a mission that resonates deeply throughout the Williston community. The organization’s founder, Williston native Jocci Rice, envisioned a space where all moms—regardless of their stage in motherhood—could connect, feel seen and embrace the journey of motherhood together.
The Meaning Behind the Name
The name Olive Motherhood carries a layered significance.
“It’s a play on words,” Jocci explains. “‘Olive’ sounds like ‘all of,’ which symbolizes our inclusiveness of moms at all stages. It also sounds like ‘I love,’ because we want to help moms embrace and truly love their role as a mom—even when that means taking care of themselves.”
Additionally, the olive branch represents peace and connection—an invitation to come together despite differences.
From Empty Rooms to Sold-Out Events
Olive Motherhood’s early days were humble—some events were even canceled due to low attendance.
“Now we often sell out within hours,” Jocci said.
From book clubs to bingo nights, sourdough classes to murder mystery fundraisers, the organization offers a wide variety of events designed to meet moms where they are and give them opportunities to engage, connect and grow. Bingo has proven to be their biggest draw, consistently packing
“Even though I was surrounded by people who love me, I felt incredibly lonely after having my babies,” she shares. “It made me think about all the moms in Williston who don’t have family nearby. I wanted them to find their best friend—someone they could text and say, ‘These kids are driving me crazy, let’s go to the park with coffee!’”
That vision—of forming a village— became the foundation for Olive Motherhood.
Moments That Matter
From receiving their first large donation from XTO to running out of food in minutes during their first community food drive, the emotional milestones have been many.
“Our second food drive helped 65 families, plus the humane society and women’s shelter,” Jocci said. “Seeing the community show up like that was so powerful.”
But some of the most meaningful moments are more personal.
“Looking at friendships formed between women who didn’t know each other four years ago—and knowing we helped make that happen—is incredibly fulfilling.”
Programs
That Empower
Among the many initiatives Olive Motherhood offers are the “Adopt a Mom” birthday program for single mothers and the “M.O.M. (Mom of the Month)” recognition.
“So many women do unseen work,” Jocci says. “One mom nominated herself, saying she just really needed a win. Recognizing her was incredibly special.”
Their book club, community classes and highly anticipated annual murder mys-
tery event are also highlights.
“I loved seeing my parents get dressed up for one as a kid,” Jocci laughs. “Now we’ve made it a unique and fun fundraiser.”
Meeting Moms Where They Are
Supporting new and lonely moms is a key focus. The organization ensures a board member is at every event to greet new faces, and their active social media presence means moms who are new to town often find Olive Motherhood before they’ve even unpacked. Their website includes a resource tab (with room to grow) and the team regularly shares helpful community information through Facebook.
Looking Ahead
As Olive Motherhood continues to grow, the goal is simple: keep the momentum going.
“We’re in a really good place,” Jocci says. “I’d love to see us maintain this pace.” They’re currently seeking volunteers to assist with large events and help maintain the community garden they now manage. A Message for Every Mom If Jocci could say one thing to a mom feeling alone today, it would be this: “You’re not alone. Every woman feels this way from time to time. Motherhood can be so isolating, but it doesn’t have to be. We want to help empower you to enjoy motherhood—through friendship, support and community.”
And to all women in Williston— moms or not—Olive Motherhood offers this reminder: You belong here.
OLIVE MOTHERHOOD
Wholesome Heroes for the Future: Life's Lessons Learned
PASTOR ZACH HARRIS
FIRST LUTHERAN CHURCH
Pastor Zach Harris has been an ordained minister for 33 years and currently serves First Lutheran Church in Williston.
Just by chance, while surfing channels recently, I happened upon an episode of the old “Wonder Woman” TV show that aired on Saturday mornings starting in 1976. I wasn’t paying it too much attention while it sort of played in the background as I was working on stuff. I almost laughed at the rudimentary special effects, the rather transparent
with the other things that I could easily chalk up as hokey. However, it was more than nostalgia that made me select Wonder Woman to play in the background in the first place. You see, among other things, I’ve been getting primed for another round of Superhero Vacation Bible School at First Lutheran, for the first week in June—Tuesday the 3rd through Thursday the 5th. The themes have to do with the Hulk, the current Captain America and wrap up with Wonder Woman herself keying in on the virtues she represents and in particular the Truth as represented by her “Lasso of Truth.” And in that 15-second closing dialogue from almost 50 years ago, I had an immediate alignment of the very rea
slave or free, there is no longer male and female; for all of you are one in Christ Jesus.” But it has not been a recent revelation that the earliest illustration of so many differences joined together in unity of mission was epitomized by the diverse bridge crew of the original USS Enterprise which included men and women of various skin tones with heritage from a variety of earth’s nationalities, and even included an alien from another planet! So when we sang that Jesus loves all the little children of the world, “red and yellow, black and white,” we could have added green to the mix and I
2025 Miss North Dakota & Miss North Dakota’s Teen Scholarship Competition
Bakken Auditorium | 502 Highland Drive, Williston, ND
Miss Preliminary Competition: Wed. - Thurs., June 4 - 5, 7:00 pm
Teen Preliminary Competition: Fri., June 6, 7:00 pm
Combined Finals & Crowning: Sat., June 7, 7:00 pm
Miss North Dakota 2024
Sophia Richards
Miss Red River Valley Fair
Ashley Ebens
Miss Upper Missouri Valley Fair
Olivia Rossland
Miss Great Plains
Sarah Monilaws
Miss State Capital
Taylynd Stuhr
Miss West Fargo
Morgyn Haugen
Miss Grand Forks
Hannah Ripplinger
Miss Minot
Becca Simmon
Miss Central Dakota
Kennedy DeLap
Miss Capital A’Fair
Hope Burdolski
Miss Dakota Territory
Naomi Salazar
Miss Peace Garden
Abby Hill
Miss Mikinock
Gabriella Lilley
Miss HollyDazzle Carli Jordan
Miss Magic City
Lillie Johnson
Emma Tong
Miss Williston
Miss Bonanzaville
Avery Holkup
Miss BisMan Power
2025 Miss North Dakota & Miss North Dakota’s Teen Scholarship Competition
Tues., June 3 | 10:00AM - 11:00AM: Story Hour at Williston Community Library with Sophia & Tayler
Thurs., June 5 | 11:30AM – 12:30PM: Free Autograph Session with Sophia and Tayler at the Williston Convention & Visitors Bureau Store at 212 34th St W. 6:30PM: ND Prairie Rose Teen Little Sisters & Teen Delegates walk the Red Carpet in front of Bakken Auditorium
Fri., June 6 | 6:30PM: ND Prairie Rose Teens-in-Training Little Sisters & Miss Delegates walk the Red Carpet in front of Bakken Auditorium
Sat., June 7 | 5:00PM: ND Prairie Rose Little Sister Pre Show Talent Show
People’s Choice: $1 = 1 Vote! Visit missnorthdakota.org
To all the remarkable young women competing for Miss North Dakota and Miss North
Red Rock Ford applauds your ambition, grace, and commitment to making a difference. You make North Dakota proud! Red Rock Ford Driven to support our community.
Miss Williams County’s Teen
Bethany Dreffs
Miss HollyDazzle’s Teen
Miss Peace Garden’s Teen
Aspen Geist
Miss BisMan Power of 100s Teen
Rita Johnson
Miss Chokecherry Festival’s Teen
Susie Schug
Miss Dakota Territory’s Teen
Samantha Salazar
Miss Central Dakota’s Teen
Medora Rambousek
Miss Grand Fork’s Teen
Jessica Fulcher Miss Williston’s Teen
Caroline Dreffs
Miss Western Star’s Teen
Alivia Lowrey
Miss Bismarck Mandan’s Teen
Miss Red River Valley Fair’s Teen
Genevieve Ulrich
Miss Oil Country’s Teen
Navy Barker
Miss Minot’s Teen
Lora Wolle
Addison Pringle
Miss Magic City’s Teen
Miss North Dakota’s Teen 2024 Tayler Christianson
Dakota’s Teen—
Behind the Board: The Sparkle, Sass and Savory Magic of Velvet Vine Charcuterie
JESSICAL DELVO MANAGING EDITOR, WILLISTON GRAPHIC jessica@vocella.com
Nestled in the heart of western North Dakota, Velvet Vine Charcuterie isn’t just redefining grazing boards — it’s dazzling the region with edible elegance and unapologetic sparkle. Co-founded by Ashley Oyloe and Kelly Soto, two women with an eye for presentation and a palate for the extraordinary, Velvet Vine was born in the wee hours of a chaotic, cheese-fueled night in the Elks Lodge kitchen.
“We were fighting over how to cut Manchego,” the two laughed, recalling the moment their creative partnership began. “It was 2 a.m., and we looked at each other and said, ‘So… should we like, do this together?’”
And just like that, Velvet Vine was born — with a little sass, a lot of sparkle and plenty of brie.
Building a Business, One Gorgeous Board at a Time
Their first official collaboration wasn’t a small gig — it was a five-day wedding in Montana. From there, they rolled into the holiday season, crafting over 100 boards between Thanksgiving and Christmas alone.
“We really learned what it meant to work as a team,” Ashley and Kelly said. “We dove in headfirst.”
The name Velvet Vine evokes exactly what they aim to deliver:
“Velvet feels luxurious — and we want every board to feel like an experience,” they explain.
The “vine” nods to Kelly’s former business, Falling Leaf Catering, symbolizing growth, roots and continuation.
Art You Can Eat
For Ashley and Kelly, presentation is everything.
“If you can’t put our food on Instagram, we might not be the caterers for you,” they said with a smile.
From edible glitter to gold flakes, each bite is crafted to dazzle as much as delight.
“We want our boards to be the thing people talk about when they don’t know what else to say at a party.”
That attention to impact shows in every detail. Crackers and dips are packaged separately to maximize real estate for bold flavors and visual wow. Custom orders often feature up to 40 unique items — and often leave guests speechless.
“There’s no better compliment than someone saying, ‘I couldn’t stop taking pic-
tures,’” Ashley explains.
From Laughs to Lessons: Life in the Kitchen
Of course, it’s not always champagne and salami roses.
“Kelly broke four eggs the other day, and we both just stared at the floor,” Ashley recalls, laughing. “It felt like $700 worth of eggs down the drain.”
They experiment constantly and give honest feedback, always asking, what could make this better?
That collaborative spirit has sparked some unexpectedly delicious combos, like a jalapeño raspberry spread with turkey, provolone and crisp apple on brioche.
“It all starts with an idea and a little bit of bravery,” says Ashley.
Not everything’s a hit — the now-infamous “7 a.m. Cheese,” a French onion blend that just didn’t land during early taste tests, still haunts them.
“People love it,” they admit. “We just recommend trying it… after breakfast.”
The Soirée Specialists
Velvet Vine is more than food — it’s an experience. Whether they’re catering local baby showers or high-end events like Event on the Prairie, a four-day 90th birthday celebration, Ashley and Kelly bring unmatched energy and heart.
Music fuels the magic — think Post Malone radio or ‘90s hip-hop. They may not know all the lyrics, but they know the ones that matter.
If they could build a dream board for anyone? Ashley doesn’t hesitate:
“Margot Robbie— the actress from the Barbie movie,” she said. “We’d do an all-pink board, it would be so cute — and
just imagine all the sparkle!”
Kelly would choose hospitality guru Will Guidara, whose book “Unreasonable Hospitality” inspired her to go above and beyond for every client.
Rooted in Williston, Growing Together
Velvet Vine’s heart is firmly rooted in Williston.
“We’re raising our families here. This community supports us, and we support it,” they say.
They regularly collaborate with local businesses, donate to causes and show up for everything from fundraisers to pop-ups.
“We built this business on giving,” they said. “We believe in karma — the good kind.”
Teamwork is their superpower.
“If one of us only has 20% to give, the other gives 80%. It’s the secret sauce,” adds Kelly.
That mutual support carries into family life — Kelly is affectionately known as “Aunty Ronny” by Ashley’s kids. What’s Next?
Velvet Vine continues to dazzle. Keep an eye out for pop-ups and surprise collaborations — and don’t be shocked if the next grazing table is longer than your living room.
“We’ve done a few big ones,” they note. “One was an 18-foot table — it took 10 hours to prep and three hours to assemble, but it was 100% worth it. The videographer couldn’t stop taking pictures. Every angle was perfect.”
Final Crumbles
From navigating commercial kitchen logistics to sourcing ingredients from places
as far as Philadelphia’s Italian Market — or balsamic pearls from Australia — the challenges are real. But the heart behind it all is bigger.
“Anyone can make a taco bar,” they say. “But do they use homemade ole verde sauce that takes nine hours from start to finish? That’s where we shine. We don’t shy away from the hard stuff — because we know it tastes better.”
When clients open a Velvet Vine box, Ashley and Kelly want one thing:
“We want people to feel special and fancy,” they say. “We want every bite to be an experience.”
And that sparkle? It’s contagious. Velvet Vine Charcuterie isn’t just feeding Williston — they’re raising the bar or should we say, board, one artful bite at a time.
Follow Velvet Vine Charcuterie on social media for upcoming pop-ups, special events and sparkle-soaked grazing boards that turn any gathering into an unforgettable occasion.
THE VELVET VINE. ASHLEY OYLOE AND KELLY SOTO | PHOTOS: JESSICA DELVO
The Fleur Café: A Blooming Dream Rooted in Resilience
JESSICAL DELVO
MANAGING EDITOR, WILLISTON GRAPHIC jessica@vocella.com
In the heart of Williston, where the scent of fresh espresso mingles with the sweetness of Nutella crepes, The Fleur Café stands as a beautiful symbol of ambition, heritage and hope. More than just a café, it’s the realization of a dream planted years ago by Qamar Badwan — a determined young woman who moved to North Dakota from Amman, Jordan, at the age of 12.
Adapting to a new language and culture wasn’t easy. But Qamar, with the unwavering support of her family and especially her sister Laila Badwan, began to carve out her path early. By the time she was 14, Qamar was working at Don Pedro’s restaurant, learning the ins and outs of the food industry and eventually managing the establishment for several years.
“That job taught me everything — hard work, leadership and the value of community,” Qamar said.
In time, Qamar, Laila and family became the owners of Don Pedro’s, a milestone that only fueled their bigger vision: to open a café that brought something new to Williston — a space that celebrated diversity, served globally inspired food and felt like home to everyone who walked through the door.
That dream became The Fleur Café.
With its charming name — fleur meaning flower in French — the café reflects the sisters’ journey: beauty and strength blooming in new soil. It’s a warm, modern space that offers a unique blend of comfort and culture, serving hand-crafted crepes, waffles, espresso drinks, smoothies and a menu that balances indulgent favorites with health-conscious options.
“We wanted to create more than just a coffee shop,” says Qamar. “We wanted to create a space where people could slow down, connect and feel welcome — no matter who they are or where they come from.”
Qamar wants to make sure that from the beginning, customer service will always be at the heart of the Fleur experience. Qamar and Laila greet customers with kindness and warmth, reflecting the same hos-
Wildrose Nursery Wildrose Nursery
pitality that helped them feel at home in Williston all those years ago.
Open seven days a week, The Fleur Café has quickly become a favorite local hangout — ideal for everything from quiet morning coffees to lively brunches with friends. The diverse menu and Instagram photo worthy vibes have drawn a loyal customer base, and Qamar is already planning for more, wanting to expand their marketing reach.
Qamar, now in her 20s, is passionate about growth — both personally and professionally. She hopes to pursue a marketing degree and culinary school while continuing to elevate The Fleur Café as a hub of
culture and community.
When asked what advice she would give to young entrepreneurs — especially immigrants or women with big dreams — Qamar is direct:
“Don’t focus on what you don’t have. Focus on what you can create. Work hard, keep learning and never stop believing in yourself. There’s always an opportunity — you just have to be brave enough to take it.”
From a small dream born in Amman to a flourishing café in Williston, The Fleur Café is living proof of what can happen when passion meets persistence — and when sisters lift each other up to make something beautiful grow.
| 10AM - 5PM
THEFLEURCAFE.COM
DEE JAMES is Keeping Williston's Music Scene Alive and Thriving
JESSICA DELVO MANAGING EDITOR, WILLISTON GRAPHIC jessica@vocella.com
In an age where digital playlists and streaming dominate, Dee James is proving that live music still holds a powerful sway — especially in a place like Williston, where community and culture intersect on stage.
As the owner of DMJ Productions, Dee has not only booked countless bands and solo acts — she’s built a movement, one that celebrates talent, connection and the undeniable energy of live performance.
DMJ Productions was born in 2021, but its roots stretch deeper into the Williston music scene. For three years prior, Dee was the driving force behind Live @ the Eleven, booking talent and building relationships that would later become the bedrock of her business. Her years in radio as a news reporter and account executive gave her an edge — she knew how to promote, how to connect and most importantly, how to listen. It’s no wonder her motto is
a quote from Bill Gaither: “What happens when you don’t promote? Nothing.”
What makes DMJ Productions unique isn’t just the quality of the music. It’s that Dee James lives and breathes it. She’s not a sideline organizer — she’s a musician herself. She understands the technicalities of staging, the sensitivity around performance fees and the importance of treating artists with respect and care. Her approach is personal, hands-on and heartfelt. Whether it’s arranging lodging for a touring band or ensuring the sound setup is just right, Dee is thinking of the details that make or break a show.
Her mission is simple but vital: to provide live music for people to enjoy. And she’s been doing just that — partnering with events like Summer Nights on Main, the James Memorial’s Art Fest and the Williams County Parks Summer Concert Series, which she has helped grow since 2022. These aren’t just gigs. They’re experiences that bring the community together and breathe life into the city’s cultural heartbeat.
Dee’s passion runs deep. The name DMJ is a nod to her earlier days in a band with her daughter and friend, whose initials
make up the company’s name. Their journey — from winning the 2018 Teddy Talent Trek to performing at the iconic Burning Hills Amphitheatre — laid the emotional foundation for her current work. And in 2024, her efforts were officially recognized when she was inducted into the Dakota Musicians Association Hall of Fame. It’s an honor she humbly shares with the many artists she’s supported over the years.
The list of local and regional talent she champions is impressive: Emily Black Driscoll, Alma Cook, Josey & the Whalers, The MoonCats, Jessie Veeder and many more. Her eye for talent is matched only by her ability to foster it — often through open mics, jam sessions and sheer word-ofmouth in a tight-knit community.
Of course, every dream faces its challenges. Expanding into southern Illinois has proven difficult, where the music scene is more saturated and competitive. But Dee remains undeterred. She continues to look forward, especially to the 2025 Williams County Parks Summer Concert Series, which will feature a dynamic lineup including the Squid City Slingers, a fresh addition to Williston’s roster.
Dee James’s story is more than one of entrepreneurial success — it’s a testament to the power of passion, persistence and people. In a town known for hard work and heart, she reminds us that dreams aren’t just possible — they’re worth pursuing. Her advice is as inspiring as her journey: “If you can imagine it, it is possible, especially in Williston.”
Here’s to dreaming deeper. And here’s to Dee James — a local legend, a music advocate and a tireless promoter of the magic that only live music can bring.
Turn your summer event up a notch with live music by DMJ Productions. Contact DMJ Productions to book talent and sound equipment for your indoor/outdoor events by visiting dmjproductions.net to find out more.
•
•
•
•
From Vision to Momentum —
How Williston Is Building the Next Great North Dakota City
JESSICA DELVO MANAGING EDITOR, WILLISTON GRAPHIC jessica@vocella.com
Since taking the reins as executive director of Williston Economic Development in 2024, Anna Nelson has embraced her new role with energy and vision. With a background in community development and a passion for collaboration, Nelson is focused on guiding Williston through a period of dynamic expansion.
“It’s been an incredible, fast-paced experience,” she said. “I’ve had the chance to grow with my team, learn from other departments like planning and zoning and engineering and really start moving the needle on both community and department goals.”
Williston is no stranger to growth, but this moment feels different. According to Nelson, the city is evolving from a boomtown into a well-rounded hub with staying power.
“We’ve worked through the growing pains and made some smart moves,” she explained. “Now we’re seeing people put down roots. Our median age is just 32, school enrollment is rising and there’s increasing demand for goods, services and housing. It’s exciting.”
A Signature Project: Williston Square
Perhaps the most visible symbol of that growth is Williston Square — a nearly 800acre mixed-use development in the center of town, built on the site of the former airport.
“When I tell developers we have that kind of in-fill opportunity, they’re stunned,” Nelson said. “This doesn’t happen often.”
With housing, medical facilities, retail and education already underway, the project is still just getting started. Early tenants like Slim Chickens and local retailer Genesis signal the area's commercial promise. Feedback from the community has affirmed that the city is on the right track, especially with plans emphasizing recreation, quality of life and commercial space. Still, Nelson emphasizes that Williston Square is just one piece of a broader city-wide vision.
“We’re not putting all our eggs in one basket,” Nelson said. “Our role is to support growth across the board — whether it’s in energy, tech or small business.”
Building the Backbone for Business
Much of the city’s economic resilience, Nelson notes, comes from its proactive ap-
proach to infrastructure. Investments in roads, water, sewer and broadband have laid the foundation for sustainable development.
Housing remains a priority. By working closely with builders and mapping out available lots and incentives, the city is helping ensure that workforce demand is matched by livable communities.
“You can’t grow an economy without people,” Nelson said. “And people need homes, schools and amenities. That’s why quality-of-life projects matter.”
A Diverse and Entrepreneurial Economy
While oil, gas and agriculture remain Williston’s core industries, Nelson sees exciting momentum in value-added energy and agriculture, emerging tech and hospitality.
Projects like the Cerilon gas-to-liquids plant, ND Malting & Hops and a new data center reflect the city’s push toward diversification. There’s also growing interest in
manufacturing, particularly in sectors that support or stem from energy and technology.
“We’re starting to see a broader ecosystem take shape,” Nelson said. “Data centers, for example, might attract battery manufacturers or cloud infrastructure companies. It’s a ripple effect.”
At the same time, the city remains deeply committed to its local businesses. Through the STAR Fund, Williston supported 57 projects in the last year alone, totaling over $3 million in assistance — and generating at least $40 million in private investment.
“That doesn’t even count businesses that didn’t go through the STAR Fund,” Nelson adds. “The true investment numbers are even higher.”
In collaboration with the Small Business Development Center and the Tri-County Regional Development Council, entrepreneurs also have access to plan-
ning help, grant applications and financing strategies.
Looking Ahead
For Nelson, the future is about balance — between attracting outside investment and nurturing local talent, between largescale development and small-town charm.
“We’ve got the infrastructure, the vision and a strong workforce pipeline thanks to Williston State College, TrainND and our growing Career and Technical Education programs,” she said. “Now it’s about keeping our momentum and telling our story.”
Nelson’s vision for Williston is clear: a thriving, diverse economy where residents can live, work, play — and stay.
“Opportunity and innovation meet right here,” Nelson said. “And it’s our job to make sure that environment is welcoming and accessible — for everyone.”
To that end, Williston Economic Development is doubling down on partnerships. By working with regional and state agencies — as well as national organizations like the Economic Development Association of North Dakota — Nelson and her team are positioning the city to compete not just locally, but globally.
“We want site selectors and investors to see Williston as more than just a point on the map,” she explains. “This is a place where ideas can take root, where families can thrive and where businesses can grow with confidence.”
The team is also focused on talent retention and attraction, leveraging Williston’s strong educational institutions, healthcare services and outdoor recreation to draw professionals from across the country.
“People are looking for lifestyle as much as they are looking for jobs,” Nelson says. “And we can offer both.”
From high-speed internet and shovel-ready sites to coworking spaces and entrepreneurial mentorship, Williston is setting the stage for the next wave of development — one rooted in sustainability, inclusivity and long-term impact. As for Nelson, she remains energized by the challenge and hopeful about what’s ahead.
“The future is local and global at the same time,” she says. “We’re creating something enduring in Williston — a community that can adapt, grow and lead.”
With vision, collaboration and an unwavering commitment to progress, Williston is writing its next chapter — and it’s one full of promise.
PHOTOS: JESSICA DELVO
Williston and Williams County Economy at a Glance March 2025
Compiled by Williston Economic Development |
May 1, 2025
Workforce: Employment Trends
Williams County Unemployment Up 3.0% (up from 2.8%)
ND Unemployment
Up 3.1% (up from 2.8%)
US Unemployment: Up 4.2% (up from 3.9%)
Jobless rates rose slightly across all levels, reflecting a cooling labor market when compared to March 2024.
Sales
Construction & Development: Building Permits
New Residential Permits (YTD)
2 (Down from 3)
New Commercial Permits (YTD)
5 (up from 2)
Total Permit Valuation
$52.55M (up from $2.49M)
Construction activity increased in the commercial sector, with overall permit valuations reaching over $50M YTD.
Activity Homes
$2.47M (down from $2.19M)
Taxable Sales & Purchases (Q4 2024)
$405.8M (up 3.00%) Williston
$430.9M (up 2.43%) Wms Co.
Local tax distributions dipped slightly in compared to March 2024, but year-to-date figures show positive growth.
Hospitality & Tourism: Lodging & Restaurants
Restaurant and lodging tax figures remained stable.
(Up from 32 in Mar. 2024)
Average Home Price
$350,576 (up from $303,794 in Mar. 2024)
Similar number of homes sold, as prices climbed, indicating strong buyer interest in a tight market.
Transportation: Airport & Mobility
7,713 (up from 7,415 in Mar. 2025)
YTD Total Passengers
21,945 (up from 20,503 YTD in 2024)
Airport enplanements increased slightly, continuing a steady upward trend in regional air travel demand.
Education & Population: Growth Indicators
Williston Basin School District
Enrollment
5,254 (up from 5,109)
Births (CHI St. Alexius Williston) 54 (down from 61 in Mar. 2024)
School enrollment saw a modest increase, while local birth numbers dipped slightly both monthly and year-to-date.
November 2024 Summary
Economic indicators in Williston and Wil liams County showed steady activity from March 2024 to March 2025. Unemployment rates rose slightly, while taxable sales and purchases grew modestly. Home sales stayed stable with higher average prices. Airport enplanements increased, and building permit values surged—especially for new commercial projects. Lodging and restaurant tax revenue rose along with occupancy rates. School enrollment continued to climb, while local birth numbers declined.
Rent the Historic Old Armory!
Looking for a unique venue to host your next event? The Historic Old Armory o ers a timeless setting perfect for creating unforgettable memories.
To inquire about pricing, and availability, or to schedule a walk-through, contact our o ce at 701-577-0278. Our team will be delighted to assist you every step of the way.
We can’t wait to help make your event truly special!
701-577-0278
320 1st Ave. E. | Williston, ND 58801 Monday - Friday | 9:00 AM - 1:00 PM
DIRECTORY
AUTO DEALERSHIPS
Red Rock Ford
410 32nd Ave W Williston (701) 577-2142 ENTERTAINMENT
Strike Zone 1804 2nd Ave W Williston (701) 572-33344 FINANCIAL
American State Bank & Trust
223 Main St Williston (701) 774-4165
Western Cooperative Credit Union 1300 Bison Drive Williston (701) 572-4000
GARDEN/GREENHOUSES
Handy Andy's Nursery
3515 W Front St. Williston (701) 572-6083
HEALTHCARE
CHI St. Alexius 1301 15th Ave W Williston (701) 572-7651
McKenzie Health 3-4th St. E Williston (701) 577-6377
HEATING & PLUMBING
Braaten Plumbing 5237C 134th Ave NW Williston (701) 774-0070
JEWELRY
Ritter Brothers 319 Main St Williston (701) 572-2051
LOCAL GOVERNMENT
Williams County Williston (701) 577-4500 (Auditor)
OILS & LUBRICANTS
Advanced Filtration 4502 139th Ave W Alexander, ND (701) 770-2275
REALTOR
Lucas Natwick | eXp Realty Williston (701) 580-0564
RECREATIONAL VEHICLES
Arnie's Powersports & Cycle 413 2nd St W Williston (701) 572-3382
RETAIL
Cooks on Main 224 Main St. Williston .................... (701) 572-2665
SEPTIC
Braaten Plumbing 5237C 134th Ave NW
Williston (701) 774-0070
Windsong Country Estates
Multi-Weekend Annual Garage
Sale: Located just 8.3 Miles from WalMart. May 24th; June 14th; June 21st; 10am to 5pm. Lots of great affordable items! Everything must go! We will also have young entrepreneurs with items for sale.
Crossword
Peacock")
Absence of the sense of
Consume food
Long-haired goat-ante-
Japanese honorific
23. Actor Malek
24. One point south of southeast
26. Illegal acts
29. As fast as can be done
31. Prevents harm to young
32. Exclamation of satisfaction
34. African nation
35. Slow-moving animal
37. Oh, goodness!
38. A team's best pitcher
39. Cleanser
40. Radioactivity units
41. Expectorated matter
43. Cover a wide range
45. The central area of a church
46. California capital (abbr.)
47. Dutch painter Klaver
49. 007's creator
50. Impression of dishonesty
53. Northeastern sports rivalry
57. Cloths
58. Stalin's police chief
59. Hostelries
60. Bitterly regret
61. Anwar __, Egyptian statesman
CLUES DOWN
1. Satisfy
2. European health advocate
3. Expression of annoyance
4. Strong liquor
5. Large red deer
6. Holder of less common religious beliefs
7. West Indian shrub
8. Family of proteins
9. Wealthy, influential business leader
10. Low spirits
11. Approves food
12. Monetary unit of Iran and Oman
13. Mary __, cosmetics
16. Expressed in pithy maxims
18. Relaxing spaces
22. The NFL's big game
23. Proof of payment (abbr.)
24. Starchy preparation of dried orchid tubers
25. Indicates near
27. Minneapolis suburb
28. Herring-like fish
29. Doctors' group
30. Pouches
31. Bread dipping in sauce
33. Commercials
35. A reminder of past events
36. Affected by injury
37. Geological time
39. Stationary part of a motor
42. Brings together
43. Of sound mind
44. Personal computer
46. Without (French)
47. A bank might give you one
48. Agricultural testing organization
49. A small island
50. Type of gene
51. Murres
52. Card game
53. A measure of human health
54. Australian airline (abbr.)
55. One point south of due west
56. Affirmative
SUDOKU
Like puzzles? Then you'll love sudoku. This mind-bending puzzle will have you hooked from the moment you square off, so sharpen your pencil and put your sudoku savvy to the test!
Here's How It Works:
Sudoku puzzles are formatted as a 9x9 grid, broken down into nine 3x3 boxes. To solve a sudoku, the numbers 1 through 9 must fill each row, column and box. Each number can appear only once in each row, column and box. You can figure out the order in which the numbers will appear by using the numeric clues already provided in the boxes. The more numbers you name, the easier it gets to solve the puzzle!
EVENTS
