Quality Care
Big Changes, Bold Moves: What’s New with the WILLISTON GRAPHIC
We’re making some exciting changes here at the Williston Graphic, all designed to better serve our readers and advertisers while keeping pace with the realities of modern media.
First, we are discontinuing our weekly publication. While we’ve loved providing that consistent touchpoint, our focus is shifting to enhancing and expanding our monthly edition. However, due to ongoing challenges with timely delivery through USPS, we are no longer mailing the Williston Graphic monthly directly to every home and business. Instead, 10,000 free copies will now be distributed throughout the city in racks located at a growing number of local businesses. This ensures availability immediately and all month long— still completely free to the public.
We’ve also re-branded our Facebook group to align with our print publication. Formerly known as The Original Williston Connections, it’s now simply Williston Graphic. This change reflects both our brand identity and helps us stand out from the crowd in a sea of similarly named groups. With over 50,000 members and growing, our group is a powerful platform for community engagement and advertiser
Publishing & Sales Team
J.C. & Susan LaBar Owners/Publishers
Karolyn Moltzan General Manager/Lead Design
Jessica Delvo Managing Editor/Sales
Zechariah LaBar Sales/AR
Erica Kingston Editorial/Copy Editor
visibility. Print advertisers are featured in the group, and we now offer an eye-catching “billboard” opportunity—our top header image can be reserved for $500 per week.
Online, willistongraphic.com continues to grow daily. Businesses and individuals can create their own blogs, post events and take advantage of content marketing
Connect
Us
701.572.4851
PO Box 389 1411 West Dakota Parkway, 2A Williston, ND 58801
Office Hours
Office hours are by appt. only. Reach us by phone or email: Monday - Thursday | 9:00am to 5:00pm & Friday | 9:00am - Noon
tools and AI to enhance their message. Banner ad space is also available to further boost visibility.
All of these updates are part of our mission to propel local media forward— bringing the Williston community along with us. We’re excited about what’s ahead and grateful for your continued support as we grow, evolve and connect in new ways.
“ It does not matter how slowly you go, as long as you do not stop. ”
Email Contacts
info@vocella.com
news@vocella.com
jessica@vocella.com
advertising@vocella.com
billing@vocella.com
- Confucius
Why Band Day Matters More Than Ever
JESSICA DELVO jessica@vocella.com
Every spring, just as the chill of a North Dakota winter fades and summer begins to stretch its arms, Williston comes alive in a way few towns do. It’s the sound of snare drums and brass, the smell of food trucks rolling into Harmon Park and the sight of generations gathering to celebrate something uniquely ours: Band Day.
For those unfamiliar, Band Day is a time-honored Williston tradition – a community-wide celebration centered around music, pride and togetherness. What began on June 8, 1927, as a dedication ceremony for the Lewis & Clark Bridge, has grown into a full weekend of festivities. Today, it features not only our beloved parade but also the Basin Kruzers Car Show, races at Williston Basin Speedway and vendor-lined streets buzzing with activity.
But Band Day is more than just an event – it’s a feeling. A heartbeat. A reminder of everything good about small-town America.
Why does it endure? Because Band Day is woven into the very fabric of Williston’s identity. It’s the unofficial kickoff to summer, the backdrop to proposals, milestone birthdays and class reunions. It’s a place where grandparents reminisce about marching in their youth while watching their grandkids take the same steps down Main Street. It’s local businesses, clubs and civic groups showing up in full force to celebrate who we are and where we come from.
This year, Williston will welcome 17 marching bands and over 100 community organizations. And the excitement is only growing – the G-Line, the official drumline of the New York Giants, will be joining us as our featured guest, bringing world-class rhythm and energy to both the River’s Edge
concert on Friday, May 9, and the parade on Saturday.
The familiar sights and sounds will prevail – kids laughing on inflatables, the hum of food trucks serving everything from taco-in-a-bag to Caribbean fusion and artisan vendors offering everything from wood flower arrangements to hand-poured candles. But at its core, what makes Band Day truly special is the people behind the scenes.
From volunteers at Clean Williston, to city departments ensuring roads and parks are parade-ready, to local businesses donating time, money and materials – Band Day is the result of countless hearts and hands working together. It takes over $40,000 to produce the event each year, a cost that’s met thanks to sponsors, community leaders and dedicated individuals who believe in
the power of tradition.
In a world that moves increasingly fast and digital, Band Day pulls us back to what matters most: connection. Face-to-face moments. Standing shoulder to shoulder with your neighbors. Watching a student round the corner, instrument in hand, as cheers echo down the street – it’s a memory that stays with you.
sic. Stay for the food. Leave with full hearts and maybe even a new tradition of your own.
And for our youth, it’s more than fun –it’s formative. Band Day gives them a stage, a spotlight and a sense of belonging. It instills pride, builds community and keeps the arts alive in a way no app or screen ever could.
So if you’ve never experienced Band Day, let this be the year. Come for the mu-
And if you’re already a Band Day believer? We’ll see you out there, rain or shine. Because here in Williston, we show up. For each other. For our kids.
For our community.
Here’s to Band Day – and all the beautiful noise it brings.
Visit https://visitwilliston.com/signature-events/band-day/ for more information.
ABOVE: WILLISTON BAND DAY | RIGHT: G-LINE — OFFICIAL DRUMLINE OF THE NEW YORK GIANTS | SOURCE: WILLISTON CVB
Preserving History, One Contribution at a Time: The Impact of Fort Union Association’s 100 Club
BRANDON
DELVO
Williston native, and owner of Bonetraill Historical Consulting, Delvo is an U.S. Army combat veteran and local historian.
Located about 23 miles west of Williston and nestled along the banks of the Upper Missouri River, Fort Union Trading Post National Historic Site stands as a living testament to the fur trade era, a place where cultures converged and history was made. Today, thanks to the dedication of the Fort Union Association and its supporters, the legacy of this historic site continues to thrive. One of the most accessible and impactful ways to contribute to its preservation is through the Fort Union Association’s new “100 Club.”
“The 100 Club is more than just a fundraising initiative—it’s a community of people who value history and want to ensure that Fort Union remains a vibrant educational resource for generations to come,” said Megan Halvorson, executive director of the Fort Union Association. “Every dollar contributed goes directly toward enhancing visitor experiences, preserving traditional arts and supporting interpretive programming.”
By joining the 100 Club with a donation of $100—or any amount—supporters play a direct role in keeping history alive. These contributions help provide educa-
FORT UNION TRADING POST NATIONAL HISTORIC SITE. BOURGEOIS HOUSE AND VISITOR CENTER | SOURCE: NPS.GOV
tional materials, fund preservation efforts and support immersive programs that bring the past to life for visitors of all ages. In an era where historical preservation often competes with modern priorities,
grassroots efforts like the 100 Club ensure that Fort Union’s story remains relevant and accessible. Whether it’s helping fund interpretive signage, providing educational materials for school groups or maintaining the historic structures that define the site, every contribution makes a meaningful impact.
For those passionate about history and eager to make a difference, the 100 Club of-
fers an opportunity to be directly involved in preserving an invaluable piece of America’s past. To join or learn more about how you can contribute, visit the Fort Union Association’s donation page today at https:// www.fortuniontp.org/donate. Join the 100 Club—because history needs you.
Learn more about the Fort Union Association by visiting their website at www. fortuniontp.org/
Lemonade Day Junior Market 2025: Empowering Young Entrepreneurs
JESSICA DELVO
jessica@vocella.com
Lemonade Day is more than just a fun, summertime tradition—it’s an immersive, hands-on educational program designed to teach kids the fundamentals of entrepreneurship. This free initiative guides young minds through the process of starting, owning and operating their very own business: a lemonade stand.
Building Future Leaders
The goal of Lemonade Day is to equip youth with essential life skills such as financial literacy, goal-setting, customer service and community engagement. By participating, kids learn how to create budgets, set profit goals, manage expenses and even give back to the community. The best part? They keep the money they earn and are encouraged to embrace the “Spend, Save, Share” philosophy.
Introducing Lemon University
As part of the expanded experience, Lemon University 2025 has been introduced to provide additional educational opportunities for participants. Through three courses at the beginning of the year, young entrepreneurs gain insight into branding, marketing, communications and even hands-on stand-building—taught by expert community partners. These lessons ensure that each child has the confidence and skills to run a successful business come market day.
Second Year Twist: Lemonade Day Junior Market
This will be the second year with this
newly rebranded format: Lemonade Day Junior Market. Instead of setting up stands in scattered locations, all participants will showcase their businesses in one centralized marketplace.
This new approach eliminates challenges some participants faced in previous years, such as limited visibility due to location constraints. Now, all stands will be in one place, creating an exciting and bustling marketplace where kids can put their entrepreneurial skills to the test.
Beyond Lemonade: Creativity Unleashed
While lemonade is a classic, this year’s event allows participants to go beyond beverages. Whether it’s baked goods, handmade jewelry, comics, magic tricks or any other creative product, kids are encouraged to think outside the box and bring their unique business ideas to life.
Recognition & Awards
MarkYour Calendars!
When: Saturday, May 17, 2025
Time: 12:00 PM
Hard work and creativity deserve to be celebrated! This year, Lemonade Day Junior Market will feature five special awards:
• Best Stand – For the most eye-catching and well-organized booth.
• Best Pitch(er) – For the best sales pitch or business concept.
• Best Tasting – For the tastiest baked goods or drinks.
• Best Entrepreneur – For the young
SOURCE: LOCAL.LEMONDAY.ORG/WILLISTON
Where: Raymond Center
business owner who demonstrates the best overall business skills.
• Community Favorite – Voted by attendees!
What to Bring Success starts with preparation. Partic-
ipants should bring everything they need to make their stand shine, including inventory, tables, decorations, pricing signs and tools. A checklist has been provided to ensure nothing gets left behind. Join Us for an Unforgettable Experience Lemonade Day Junior Market 2025 is shaping up to be an exciting and educational event for young entrepreneurs. Whether a participant, parent or supporter, join us at the Raymond Center on May 17 to witness the creativity and ambition of Williston’s future business leaders!
Rent the Historic Old Armory!
Looking for a unique venue to host your next event? The Historic Old Armory o ers a timeless setting perfect for creating unforgettable memories.
To inquire about pricing, and availability, or to schedule a walk-through, contact our o ce at 701-577-0278. Our team will be delighted to assist you every step of the way. We can’t wait to help make your event truly special!
701-577-0278
320 1st Ave. E. | Williston, ND 58801 Monday - Friday | 9:00 AM - 1:00 PM
Military Affairs Committee Breaks Ground on “Patriot Gate” Memorial at Hillside Cemetery
MILITARY AFFAIRS COMMITTEE WILLISTON BASIN
It’s officially underway. The Military Affairs Committee – Williston Basin broke ground on its latest project, Patriot Gate, a permanent memorial installation at Hillside Cemetery that’s been months in the making.
The groundbreaking marks the start of construction on a project designed to enhance the cemetery’s entrance and highlight the enduring contributions of veterans and their families in the Williston area.
“This is more than a plan—it’s happening,” said Brandon Delvo, chair of the Military Affairs Committee. “We’re excited to see real progress and grateful for the support from the community and region that’s helped us get to this point.”
The $150,000 project will feature two life-sized bronze sculptures by Colorado artist Sutton Betti: "Remembering
the Fallen," represents those lost in service and "Gold Star Mother" honoring families who’ve stood beside them.
Other features will include a prominently displayed and illuminated by-itsown-colors American flagpole, a bench engraved with the seals of all six U.S. military branches and landscaping designed to invite both quiet reflection and community connection. The site work and landscaping are being completed by A&A Landscape
and Maintenance of North Dakota, based in Williston.
With approximately 180 veterans and spouses interred at Hillside Cemetery, Patriot Gate is a meaningful addition to the landscape that blends historical tribute with modern design and public accessibility.
“Patriot Gate is about finishing what we start and continuing to build on what this community values,” said Steve Slocum, vice chair of the Military Affairs Commit-
tee. “We’re proud to see the dirt moving and the vision taking shape.”
This will be the fourth major project of the MAC in the last five years. Some of the MAC’s previous projects include the Freedom Monument at Riverview Cemetery (completed in 2019) and the Monument to the Unknown (dedicated in 2021), which included participation by a Tomb Sentinel from Arlington National Cemetery. As construction progresses, the MAC continues fundraising and invites public support. Tax-deductible donations to help complete Patriot Gate can be made online at www.militaryaffairswilliston.org or mailed to: Military Affairs Committee at P.O. Box 2503 Williston, ND 58802-2503 Founded in 2015, the Military Affairs Committee – Williston Basin has led initiatives to honor veterans and their families through community memorials, educational programming and public events. The committee is committed to preserving history and building connections between service and community.
Yellowstone River Beef — Vertical Integration
JEFF ZARLING jzarling@dawasg.com
In May of 2024, CJ and Calli Thorne, along with business partners Luke and Courtney Taylor, closed on the purchase of Yellowstone River Beef, a USDA-certified packing plant located in Williston. The plant, formerly known as Prairie Packing, has been in operation under different owners for several decades. Field to Fork
This is not the first time the Thorne’s have vertically integrated their beef operation. Originally a cow-calf operation, they had expanded into backgrounding, finishing and retail sales.
Vertical integration is a business strategy where a company incorporates multiple stages of the supply chain to reduce costs, gain efficiencies and control more of the process. The primary beef industry segments include seedstock production, cowcalf operations, stocker-backgrounding, feedlots-finishing, packing plants and retail sales.
Seedstock producers, or breeders, focus on improving genetics and selling primarily bulls and heifers to cow-calf operations. Cow-calf producers focus on raising cows to produce calves which are weaned and sold as feeder calves to stockers and backgrounders or retained for herd expansion.
Stocker and backgrounding are the growing of steers and heifers from weaning until they enter the feedlot for finishing. They are similar, although backgrounding is sometimes associated with a drylot, and stockering cattle is thought of as a pasture-based system. A feedlot operation is a confined area where cattle are fed a grainbased diet to efficiently increase weight and prepare them for slaughter.
Packing plants slaughter cattle and process the beef into various cuts and products. Retailers sell the finished products to retailers, food service establishments or direct to consumers.
imal science from North Dakota State University.They were engaged in the summer of 2008 and married in August of 2009.
After a long-distance courtship and graduation from college, the couple married, moved back to Calli’s home in McKenzie County in 2009, picked up a neighboring operation and started ranching under the Triangle M Ranch and Feedlot brand, previously started by Calli’s grandpa. Their operation is near her parent’s home and her brother’s ranch, Missouri River Red Angus.
“We are actually on my parent’s ranch. It was my grandpa’s, then my dad’s, now our place. We’re on the original family land where I grew up,” Calli said. “My parents live a few miles away.”
CJ and Calli have three kids; Tylee who is 13, Casen is 11 and Laney is seven. They are the fifth generation to be growing up on their family’s land.
Triangle M was a cow-calf operation running 200 to 300 head of cattle until 2010 when they expanded into backgrounding and now feed several hundred calves each winter. In addition to the ranch, Calli fed her passion for business as a former Mary Kay director and now as a John Maxwell Certified speaker, trainer, coach and mental health first aid trainer.
We Should Sell Beef
It was early into the COVID pandemic when the Thorne’s contemplated the idea of integrating further into retail sales. Actu-
ally, it was CJ.
“We were sitting in the living room when CJ looked at me and said, ‘I think we need to start selling direct,’” recalls Calli. “I did not even respond. I did not want one more thing on my plate.”
With the thought now planted in her mind, she started to process the idea and reflected on what was happening in the world. The kids were home from school, her speaking engagements, coaching and other work were getting canceled, there was no food on the shelves in grocery stores, packers were getting shut down and finishers and feedlots were getting backed up.
“I said ‘Okay, we’ll start with four or five animals and maybe it will grow,’” stated Calli. “We each started walking through the steps, just moving it forward.”
Calli worked through the licensing and marketing strategy while CJ focused on the operations including feedlots, freezers and other logistics. Being in the throes of COVID, most things were handled remotely which seemed to speed up the process as they were licensed within a month.
“The idea exploded and from April to the end of December 2020,” Cali said. We had processed nearly 200 animals and sold beef to countless families across the state.”
From 2020 to 2024 the sales operation grew and expanded mostly through presold half- and whole-beef orders. Ninety percent was butchered through Yellowstone River Beef with the remaining handled by other area butchers. Calli would coordinate order details and arrange for pickup at the butcher or delivery.
Should We Buy a Packing Plant
“In October of 2023, CJ told me he had been approached by one of the owners of Yellowstone River Beef and asked if we would be interested in buying the business. We talked quite a bit more on this one,” Calli said with a wry grin. “We decided to look into it deeper. Not long after, I sat down at an EDC meeting (McKenzie County Economic Development Corporation) when Luke Taylor walked in and I
YELLOWSTONE RIVER BEEF | SUBMITTED PHOTOS
YELLOWSTONE — Page 9 (continued)
said, ‘We should talk.’”
Luke Taylor and his wife Courtney, friends of the Thornes, live outside Watford City. Courtney grew up on a ranch near Keene and Luke grew up under the influence of his dad’s Watford City crop spraying business, Taylor Ag. Additionally, Luke started and later sold LT Enterprises, a trucking company, during the Bakken Boom.
The couples discussed combining their various business experience and resources to partner and acquire the packing plant. They decided to step through the process together. The team was guided by Keith Olson at the regional Small Business Development Center office including business plan development, pro forma financial analysis and funding options.
They completed purchase of the business in May 2024 using the US Department of Agriculture’s Meat Plant Intermediary Lending Program Revolving Loan Fund through the Rural Development Finance Corporation here in North Dakota. The area SBDC office, along with other area economic development offices such as McKenzie County EDC, Williston Economic Development, Tri-County Eco-
YELLOWSTONE RIVER BEEF
SUBMITTED PHOTOS
nomic Development and others, have vast knowledge of and access to a broad variety of funding sources in addition to traditional business lending.
Packing and Retail
Since taking over the business, the team has been on a steep learning curve.
“The people are key with one of our team members having nearly 30 years of experience,” Calli said. “We had to learn the flow of the business from cattle sourcing
and arrival, to the slaughter and butcher, to the sales and marketing.”
YRB is a USDA inspected packing plant that offers custom processing, bulk sales and retail cuts. Custom processing serves cattle ranchers who need butchering for themselves or to sell directly to consumers.
Bulk sales include the sale of a quarter, half or whole cow averaging 125, 250 and 500 pounds respectively. Bulk orders
are typically comprised of 30% steaks, 25% other (brisket, roast, ribs, etc.) and 45% ground beef.
Retail cuts can be purchased Monday through Friday from 8 a.m. to 5 p.m. at the butcher shop in the plant located at 6 East Dakota Parkway, south of Scenic Sports and over the railroad tracks.
Yellowstone River Beef
A Family-First Culinary Experience in Williston
JESSICA DELVO jessica@vocella.com
Cooks on Main, a beloved cornerstone of Williston’s vibrant culinary scene, has been serving the community for over a decade. Established in 2010 by Angela Skogen, the store began with a simple vision: to cater to the everyday chef and families by offering a variety of specialty foods, cookware and items suited to a range of budgets. Angela’s passion for cooking and family gatherings inspired the store’s tagline: “For the Cornerstone for the Everyday Chef.”
Since its humble beginnings, Cooks on Main has evolved to become more than just a local specialty food shop. In 2015, recognizing the growth in new residents and families moving into Williston, the business expanded to a second location right next door. This expansion allowed them to offer a wider variety of specialty foods and cookware at various price points, helping to make cooking accessible for everyone.
"We wanted to create a space where people could come together and enjoy cooking and spending time with loved ones, even when their lives are busy," Angela said. "This business was born out of my own fond memories of family gatherings around the kitchen table, and I wanted to share that experience with the community."
A Culinary Experience for Everyone
At Cooks on Main, cooking isn’t just about making food – it’s about creating
memorable experiences. Angela and her team have always made it their mission to offer unique culinary experiences for all ages and skill levels. From cooking classes to interactive team-building events, the store fosters a space where people can learn, grow and connect.
Chef Allyson Helde, the Culinary Director, has been integral in bringing the vision to life.
“We want cooking to be fun, adventurous and accessible,” Allyson says. "Whether you're learning the basics or creating a gourmet meal, we want you to feel comfortable and inspired in the kitchen."
Over the years, Cooks on Main has hosted a variety of community-centered events, including classes specifically designed for newcomers. One of the standout offerings was "Basics 101," a course designed for men who had recently moved to Williston and were eager to learn how to cook basic, yet delicious, meals.
In addition to offering hands-on classes, the store provides an array of unique products that cater to both seasoned chefs and beginners alike. From cookware to specialty ingredients, Cooks on Main is a goto destination for anyone looking to elevate their culinary experience.
Navigating
Challenges with Creativity and Community
When the COVID-19 pandemic hit, Cooks on Main quickly pivoted to meet the needs of its customers. With the community facing lockdowns and restrictions, the store embraced online and delivery services,
allowing them to continue serving their customers with minimal disruption. Social media played a key role in keeping the community connected, offering virtual classes and interactive content to keep customers engaged. Despite the challenges posed by the pandemic, the store's commitment to its customers never wavered.
"We were able to continue delighting our customers because of the creativity and dedication of our team," Allyson said. "Our focus was always on making sure our customers had what they needed, whether that was a simple meal kit or a new kitchen gadget."
The store’s long-term employees, many of whom are family members and high school or college students, are another important part of its success. Cooks on Main has built a family-like atmosphere, where staff members are encouraged to take on creative roles, including managing social media and setting up visually striking displays. This approach has contributed to high employee satisfaction and a positive work environment.
Looking Toward the Future
As the business looks toward its 15th anniversary, Angela is focused on expanding the store’s online presence and shipping offerings. While they have no plans to expand into other towns, they see the opportunity to serve customers outside of Williston through e-commerce. By focusing on high-quality, personalized service, Cooks on Main continues to be a trusted source for specialty foods and culinary tools.
"No matter the challenges, especially with tariffs and shipping delays, our priority is always to provide timely and personalized customer service," Angela said. “We pride ourselves on competitive pricing and offering products that our customers can trust."
Both Angela and Chef Allyson are dedicated to maintaining the unique, community-oriented atmosphere that makes Cooks on Main stand out in Williston. The business’s focus on high-quality products, customer service and fostering a family-like environment has ensured its continued success, even in the face of industry challenges.
A Lasting Impact on the Community
As Angela, Chef Allyson and their dedicated staff continue to serve Williston, their mission remains clear: to offer great food, foster community connections and help people make lasting memories around the kitchen table. For the team at Cooks on Main, it's not just about selling cookware or specialty foods – it’s about bringing people together and making cooking a fun, rewarding experience.
"We’re more than just a store," says Allyson. "We’re a place where people can connect, learn and enjoy good food together. Whether it’s a date night, a kids’ cooking class or a team-building event, we want to create moments that people will cherish."
As Cooks on Main looks ahead, the heart of the business will always remain the same: a deep commitment to quality, community and the joy of cooking together.
COOKS ON MAIN | SUBMITTED PHOTOS
Workforce: Employment Trends
Williams County Unemployment
Williston and Williams County Economy at a Glance February 2025
Compiled by Williston Economic Development | April 4, 2025
Up 3.0% (up from 2.1%)
ND Unemployment
Up 3.2% (up from 2.6%)
US Unemployment:
Up 4.5% (up from 4.2%)
Jobless rates rose slightly across all levels, reflecting a cooling labor market.
& Economy:
Williston Sales Tax Revenue
$2.23M (down from $2.69M)
Williams County Sales Tax Revenue
$3.19M (down from $3.36M)
Taxable Sales & Purchases (Q4 2024)
$405.8M (up 3.00%) Williston
$430.9M (up 2.43%) Wms Co.
Local tax distributions dipped slightly in February, but year-to-date figures show positive growth—especially in Williams County.
Construction & Development: Building Permits
New Residential Permits (YTD)
2 (up from 1)
New Commercial Permits (YTD)
3 (up from 2)
Total Permit Valuation
$49.1M (up from $2.49M)
Construction activity surged, especially in the commercial sector, with overall permit valuations reaching nearly $50M YTD.
Transportation: Airport & Mobility
Average Home Price
$337,591 (up from $291,973 in Feb. 2024)
Fewer homes sold this February compared to last year, but prices climbed, indicating strong buyer interest in a tight market. Real Estate: Housing Market
Homes Sold in Williston 15 (down from 22 in Feb. 2024)
Williston Basin Airport Enplanements
6,823 (up from 6,748)
YTD Total Passengers
14,232 (up from 13,088)
Airport enplanements increased slightly, continuing a steady upward trend in regional air travel demand.
5,265 (up from 5,145) Births (CHI St. Alexius Williston) 42 (down from 48 in Feb. 2024)
School enrollment saw a modest increase, while local birth numbers dipped slightly both monthly and year-to-date. Education & Population: Growth Indicators November 2024 Summary
Economic activity in Williston and Williams County showed mixed trends from Febru ary 2024 to February 2025. Unemployment rates rose, and sales tax distributions decreased, but taxable sales saw moderate gains. Real estate experienced a drop in home sales, though prices continued to rise. Airport enplanements increased slightly, while new commercial permits grew. Lodging tax revenue dipped, but occupancy tax rose. School enrollment grew, and births saw a slight decrease.
Plugged Into the Passion
The Man Behind N2Effects
JESSICA DELVO jessica@vocella.com
In a world where passion and purpose intersect, people like Brock D. Sailer, founder of N2Effects, can be found—an audio and music enthusiast whose roots in North Dakota run deep and whose journey into sound started with something as simple, yet powerful, as a jukebox.
Growing up in Minot for the first 12 years of his life, and later graduating as a Bismarck Demon, Brock’s love for music sparked in the most unexpected of places— his parents’ small bar. Every Sunday morning before bar clean-up, he would crank up “Thunder Rolls” and “Elvira,” using up endless quarters on a jukebox that he had full access to.
“My duty was to be the additional weight to the floor buffer for a spectacular shine,” he laughs.
Those early moments set the stage for a lifelong rhythm that would carry into radio broadcasting, music ministry and eventually, building a business that’s now a cornerstone of Williston’s entertainment scene.
Though known now primarily as a DJ, Brock’s musical journey has always been broader than turntables and playlists. From his teenage years, he was working two jobs, often in radio and TV broadcasting. By the age of 21, his path led him to Williston— alongside longtime friend Brent Eslinger— and the seeds of what would become N2Effects began to sprout.
From Catchphrase to Company
The name N2Effects wasn’t born in a boardroom or through hours of brand brainstorming—it started with a joke about license plates and a room filled with fog machines, mirror balls and strobe lights.
“One friend said, ‘Man, you guys are really into the effects,’” Brock recalls.
That sparked the idea: “Into the Effects” got shortened to “N2Effects,” and with the help of a graphic designer at KXMC where he worked, a logo was made—on a floppy disk in 1998.
Today, that name has become synonymous with high-quality audiovisual production across western North Dakota. From live concerts and corporate events to weddings, fundraisers, motorsport announcing and more, N2Effects brings energy and professionalism to every gathering. Their portable outdoor stage, DJ services, recording studio and soon-to-launch music supplier make them a full-spectrum sound solution for the region.
Family, Faith, and Frequency
When asked how music speaks to him on a personal level, Brock keeps it real: ex-
pression, healing and enjoyment. And that sense of purpose carries through into how he shows up as a husband, a dad and a business owner.
“Business is business and family is family,” he says. “But I hope what I do shows my kids that hard work brings valuable rewards.”
In an era where screens dominate so much of our attention, the tech-driven nature of his business even creates shared ground with his children—building content, sharing media and staying connected through creativity.
Juggling the roles of DJ, studio owner, entrepreneur and family man might sound chaotic—and it is—but for Brock, the chaos comes with reward.
“You plan with the season,” he explains. “It’s about watching people grow, watching it click for someone you’re men-
toring or performing with. That’s the joy.” Looking Ahead
With rapid growth and a long list of services, N2Effects is stretching into new territory. But he thrives on the energy, the ever-changing landscape of events and the opportunities to inspire others.
“The growth has been intense,” Brock admits. “Faster than even four people could handle.”
There’s no denying that his story is rooted in the heartbeat of small-town North Dakota—but the reach of his work continues to ripple out across the region. From the sparkle of a disco ball to the hum of a microphone warming up, Brock D. Sailer proves that music isn’t just a job—it’s a calling. And in Williston, that calling is being heard loud and clear.
BROCK SAILER, N2EFFECTS | SUBMITTED PHOTO
DIRECTORY
AIRPORT
Williston Basin International (XWA) 14127 Jensen Ln
Williston (701) 875-8594
APARTMENTS
Williston Housing Authority 1801 8th Ave. W
Williston (701) 572-2006
AUTO DEALERSHIPS
Red Rock Ford
410 32nd Ave W
Williston (701) 577-2142
BOOK STORES
Books on Broadway
121/2 West Broadway
Williston ..................... (701) 572-1433
BOUTIQUES
The TRUNK
4315 9th Ave W St 426, Badlands Town Center (503)-991-4599
CONSTRUCTION
Williston Roofing 904 2nd St. W
Williston (701) 339-2345
DRY CLEANERS & LAUNDRY
Model Cleaners 1129 2nd Ave W
Williston (701) 572-3734
ENTERTAINMENT
Strike Zone
1804 2nd Ave W
Williston (701) 572-33344
FINANCIAL
American State Bank & Trust
223 Main St
Williston (701) 774-4165
Stifel Nicolaus
322 Main St.
Williston (701) 572-4527
Western Cooperative Credit Union
1300 Bison Drive
Williston (701) 572-4000
FUNERAL HOMES
Everson-Coughlin Funeral Home 112 4th St E
Williston (701) 577-3738
Fulkerson Stevenson Funeral Home 218 W Highlan Drive
Williston (701) 572-6329
GARDEN/GREENHOUSES
Handy Andy's Nursery 3515 W Front St.
Williston (701) 572-6083
HEALTHCARE
CHI St. Alexius 1301 15th Ave W
Williston (701) 572-7651
McKenzie Health 3-4th St. E
Williston (701) 577-6377
HEATING & PLUMBING
Braaten Plumbing 5237C 134th Ave NW
Williston (701) 774-0070
Haskin Heating & Cooling 2407 2nd Ave W, Suite D
Williston (701) 770-4516
HOME IMPROVEMENT
Williston Home & Lumber 320 26th St E
Williston (701) 572-8356
HYDRO-VAC TRUCK SERVICE
VAC-U-JET 5979 US - 85
Williston (701) 572-0826
JEWELRY
Ritter Brothers 319 Main St
Williston (701) 572-2051
LOCAL GOVERNMENT
Williams County Williston (701) 577-4500 (Auditor)
OILS & LUBRICANTS
Advanced Filtration 4502 139th Ave W Alexander, ND (701) 770-2275
PAINT
Finesse Painting Williston (205) 441-0009
PORTABLE TOILET RENTAL
VAC-U-JET 5979 US - 85
Williston (701) 572-0826
REALTOR
Lucas Natwick | eXp Realty Williston (701) 580-0564
RECREATIONAL
VEHICLES
Rugby Homes & RV Center 321 Gate Ave Williston (701) 572-2250
Arnie's Powersports & Cycle 413 2nd St W Williston (701) 572-3382
RETAIL
Cooks on Main 224 Main St. Williston (701) 572-2665
Nodak Nutrition 424 32nd Ave W #6 Williston (701) 609-5511
Second Opportunity ReStore 2124 2nd Ave W Williston (701) 774-2537
Talon Smoke Shop 1804 W Trenton, ND (701) 572-5110
The TRUNK 4315 9th Ave W St 426, Badlands Town Center (503)-991-4599
SEPTIC
Braaten Plumbing 5237C 134th Ave NW Williston (701) 774-0070
VAC-U-JET
5979 US - 85 Williston (701) 572-0826
TRANSPORTATION
Northwest Dakota Public Transit Williston (701) 577-6753 Watford City (701) 842-3440
UTILITIES
Mountrail-Williams Electric Coop Williston, ND (701) 577-3765
WATER TRUCK SERVICE
VAC-U-JET
5979 US - 85 Williston (701) 572-0826
WEED CONTROL
Master of None LLC Williston, ND (701) 580-5664
Crossword
ACROSS 1. McCarthy acolyte Roy
Ancient Korean chiefdoms
Not soft
Jai __, sport
Philosophy
Do what you're told
Gaffe
Widely known and esteemed 19. Amusement park attraction
20. Popular comic strip Viking
22. Usually has a lid
23. American sportscaster
24. Lung fibrosis
27. General's assistant (abbr.)
30. Pouch
31. Upset
32. Partner to hem
35. Astronomy unit of distance
37. Witch
38. Gradually disappear
39. Regions
40. Possesses
41. Body parts
42. A way to comprehend
43. Defraud
44. Sandwich type
45. Expression of disappointment
46. Popular Dodge truck model
47. The 17th letter of the Greek alphabet
48. Soviet Socialist Republic
49. Songs to a beloved
52. Custom
55. Partner to cheese
56. West Indies trees
60. Member of a Semitic people
61. Plant that originated vegetatively
63. Squandered one's money
64. Ethiopian river
65. Excessive fluid accumulation in tissues
66. Acquire by one's efforts
67. Irish goddess
68. Hungarian village
69. Cereal grasses
CLUES DOWN
1. Currency
2. Ceramic jar
3. Reagan's Secretary of State
4. God worshipped in Kanesh
5. One thousand cubic feet (abbr.)
6. Semitic
7. About blood
8. Benign tumors
9. Move one's head
10. Hours (Spanish)
11. Hebrew calendar month
12. Advise someone
13. Colors clothes
21. The sun does it
23. Concealed
25. City of Angels hoops team (abbr.)
26. Droop
27. Away from one another
28. Challenges
29. A harsh scraping sound
32. Attaches to a wall
33. Capital of Ethiopia: __ Ababa
34. German river
36. Disappointed
37. Star Wars character Solo
38. Supervises flying
40. Not mass-produced
41. Nonsense
43. Automobile
44. Hogshead (abbr.)
46. Soak in water
47. Flower cluster
49. Romanian city
50. A parent is often one
51. Fencing sword
52. Body part
53. Region
54. Farm building
57. Ali's surname at birth
58. Waxy bird beak covering
59. Stiff bristles
61. VCR button
62. Small amount
SUDOKU
Like puzzles? Then you'll love sudoku. This mind-bending puzzle will have you hooked from the moment you square off, so sharpen your pencil and put your sudoku savvy to the test!
Here's How It Works:
Sudoku puzzles are formatted as a 9x9 grid, broken down into nine 3x3 boxes. To solve a sudoku, the numbers 1 through 9 must fill each row, column and box. Each number can appear only once in each row, column and box. You can figure out the order in which the numbers will appear by using the numeric clues already provided in the boxes. The more numbers you name, the easier it gets to solve the puzzle!
UPCOMING EVENTS
Sign up today at WILLISTONGRAPHIC.COM for more events and to make sure your event gets the attention it deserves.
1-3 7:00PM THU-SAT LEGALLY BLONDE THE MUSICAL MAY ENTERTAINMENT INC. 4 2:00PM SUN LEGALLY BLONDE THE MUSICAL MAY ENTERTAINMENT INC. 11 1:00PM SUN MOTHER'S DAY GARDEN PARTY MAY JAMES MEMORIAL
