OUR NEW BRAND
SLOGAN,
PRIMARY LOGO (FULL LOCKUP)
This “full lockup” is to be used only when necessary due to space and use restrictions.
This reversed version of the logo looks especially good on a dark background. (Background color shown is ALMOST BLACK.)
LOGO COLORS
(See color section for more details.)
GTIA POWER RED
This color can be used generously, or for highlighting calls-to-action. The G icon should never appear in any other color, including fully reversed.
CORNER FOLD SOFT RED
This color is only to be used as part of the logo or logo icon (or the corner of a red frame graphic). Do not use this color or any screen of the logo red for any use.
ALMOST BLACK
At first glance it maylook 100% black, but it is actuallya verydark gray.
LINE GRAY
The line gray is a set color and should not be a transparency or almost black.
PREFERRED LOGO TREATMENT
The “full lockup” is to be used only when necessary due to space and use restrictions. Instead, when possible use this approach to applying the logo to designs. This elevates GTIA as the primary focus of the brand and increases recognition and recall of the brand.
Sample templates showing separation of the elements, to allow for flexibility in design.
IMPORTANT RULE: Do not typeset the full name. Instead, use the graphic file (titled Just_Name) that is part of the brand kit. Two versions are available: reversed (white) and almost black.
PREFERRED LOGO TREATMENT
More examples.
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PREFERRED LOGO TREATMENT
More examples.
PREFERRED LOGO TREATMENT
Member Education
Global Technology Industry Association (GTIA) members can utilize vendor-neutral training with on-demand courses or live virtual training
to today’s ever-evolving technology industry. Member education
Not yet a member? Contact membership@gtia.org
GTIA member education courses
PREFERRED LOGO TREATMENT
Examples of not using the full name due to size limitations. (Email headers and other examples.)
VERSIONS OF THE LOGO THAT SHOULD NOT
BE IN USE AT ALL
When revised in white and placed on a dark background, the logo icon should remain in red. See section on 1−color applications and reversed (white) applications.
A FEW “DON’TS”
Do not place anything inside the logo icon.
Do not change the color of the corner fold.
Do not change the color of the logo icon or the text.
Do not add an outline to the G icon.
A FEW “DON’TS”
Do not place athe logo at an angle
Do not skew the logo in any way.
Do not change the size or placement of the icon or text.
Do not use set the logo to a transparency (screen).
A FEW “DON’TS”
Do not make your own version of the logo by adding the name to the primary acronym logo.
GLOBAL TECHNOLOGY INDUSTRY ASSOCIATION
Do not make your own versions of the logo by adding text.
HUMAN RESOURCES DEPARTMENT
Do not use set the icon to a transparency (screen).
Do not separate the elements to make more room between them.
RULES WHEN USING THE REGIONAL WORDMARKS
This is the preferred application of the regional community wordmarks. When space allows, the full name and GTIA icon+acronym version of the logo must be used along with this version of the regional community wordmarks.
Sample templates showing separation of the elements, to allow for flexibility in design.
REGIONAL WORDMARKS
Prefered treatment is over a dark background. Both treatments shown are acceptable. See regional wordmark design application rules on the next page.
RULES WHEN USING THE REGIONAL WORDMARKS
Examples.
BRAND COLORS
LOGO COLORS
GTIA POWER RED
#EC2A2A
R 236 G 42 B 42
CMYK (TBD)
PANTONE (TBD)
Can be used generously and for CTAs. Do not use a screen of this color for any purpose.
ALMOST BLACK
#242424
R 36 G 36 B 36
CMYK (TBD)
PANTONE (TBD)
At first glance it may look black, but it is actually a very dark gray. Can be used as a background color to place a reversed logo on. This color should also be used for text (instead of black).
LINE GRAY
#3B3B3B
R 59 G 59 B 59
CMYK (TBD)
PANTONE (TBD)
At first glance it may look 100%, but it is actually a very dark gray. Can be used as a text color (primary or secondary).
CORNER FOLD SOFT RED
#F49291
R 59 G 59 B 59
CMYK (TBD)
PANTONE (TBD)
DO NOT USE THIS COLOR IN DESIGN APPLICATIONS. This color is only to be used as part of the logo or logo icon (or the corner of a red frame graphic). Do not use this color or any screen of the POWER RED for any use.
BRAND COLORS
FULL COLOR PALETTE (VIBRANT ADDED)
GTIA POWER RED
#EC2A2A R 236 G 42 B 42
MIDNIGHT
#071D36 R 7 G 29 B 54
GOLDEN
#ffa000 R 255 G 160 B 0
ALMOST BLACK
#242424
R 36 G 36 B 36
NAVY
#0F2B4D
R 15 G 43 B 77 CMYK (TBD) PANTONE (TBD)
LINE GRAY
#3B3B3B R 59 G 59 B 59
SOFT BLUE
#DBEBFF R 219 G 235 B 255
SOFT GRAY
#3B3B3B R 158 G 158 B 158
SOFTER BLUE
#eaf4ff R 234 G 244 B 255
BRIGHT SKY
#0e9dff R 14 G 36 157 B 255
The above two colors will be referred to as the “additional vibrant colors” and should be used sparingly and with intention. They are intended to add vibrancy and interest to designs and add a sense of friendliness and warmth. If used too much, they will lose their intention.
BRAND COLORS
USING BACKGROUNDS
You will see that many designs have interesting backgounds that match our brand colors. These were either created for our use or carefully selected to respresent a particular program or message. Please consult with marketing if you are in need of a background (do not select one without guidance).
OUR OFFICIAL FONTS
Plus Jakarta Sans is our primary font. Roboto Serif is our accent font or for use when a serif font is needed for publications. These are both free Google font and can be added to any computer. These fonts should be used for all professionally designed pieces, and for Canva designs. NOTE: There are many additional font types available within these font families that are not shown here.
FONTS (SANS SERIF)
Plus Jakarta Sans - Regular
Plus Jakarta Sans - Bold
Plus Jakarta Sans - Italic
Plus Jakarta Sans - Bold Italic
FONTS (SERIF)
Roboto Serif- Regular
Roboto Serif- Italic
Roboto Slab - Bold
Roboto Slab - Bold Italic
PLEASE NOTE:
If you are in a situation where you are ordering something and you must select a font different than those identified, please reach out to marketing for guidance.
FONTS (MS OFFICE DEFAULT FONT, POWERPOINT FONT)
Aptos - Regular
Aptos - Italic