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Font Addendum
Official and Alternative Fonts
There is a paid and unpaid version of our fonts. The paid version will be used on exclusive MAVEN materials (such as our Website graphics). The unpaid version may be used on internal documents.
For official (paid) fonts, MAVEN uses the following, as noted in the MAVEN-BrandBook:
• Primary Font: Gotham
• Complimentary Font: Proxima Nova
For alternative (unpaid) fonts, MAVEN recommends:
• For Gotham (primary) you can use Metropolis (“They are so similar you can see the pun in the name” - RALLY).
• Our Word template uses:
• Montserrat SemiBold (Header level 1 and Header level 3)
• Montserrat Medium (Header level 2).
• PowerPoint follows Metropolis
• For Proxima Nova (complimentary) you can use Mulish.