The Sharda Group - Listing Presentation

A Guide to Successfully Selling Your Home

Sumit & Gunjan Sharda

What it takes to maximize home exposure to potential buyers and negotiate for the highest possible sale price

Why choose The Sharda Group

Our industry-leading marketing strategy to successfully sell your home

A comparative market analysis of your home using the most effective pricing strategy

What our clients are saying about us Common questions, explicitly answered

01

MEET OUR TEAM

Sumit is revolutionizing the real estate industry. With over a decade of experience in residential, commercial and investment opportunities, he is dedicated to being a pivotal and crucial factor in every client’s financial success. Sumit sets the benchmark for honesty, integrity and passion. He is a loyal professional that uses his expert negotiating skills to ensure each transaction is an exceptional success. Turning even the most simple transactions to long-lasting relationships, he firmly believes his unparalelled dedication and unrelenting motivation are what contributes to his clients living their best life.

Dynamic by nature, Sumit has built his reputation based on his exceptional knowledge of the industry - not only of the market but also through his passion for determining what constitutes a quality home. His creativity and meticulous nature ensures he is only seeking the best real estate solutions for his clients, and to never settle for less, regardless of transaction size. His overwhelming appreciation for lifestyle in conjunction with immense knowledge in real estate are some of the key driving forces in his performance; he thrives on sharing his ambitions with his clients. Determined to optimize his knowledge and creativity, Sumit is now elevating his residential real estate experience to include complex projects and developments to his porfolio as well.

GUNJAN SHARDA

Gunjan exudes energy and efficiency. Her committment and unrivaled work ethic allow The Sharda Group to sustain a 100% client satisfaction rate. She ensures all elements of each property transaction are connected and has built a remarkable reputation based on prestige service. Social by nature, Gunjan is communicative, attentive, and dedicated to meeting each and every client’s needs.

Her background in healthcare and health management has given her knowledge in truly understanding the value of customer relationships. Failure is not an option when it comes to patient care - Gunjan has adopted the critical thinking and

organization skills imperative to successful health management into the real estate industry. There are no days off in real estate - in fact, holidays are the busiest. During times of implementing change, The Sharda Group aims to minimize disruption yet deliver quickly and effectively, so creating solutions for high reliability and low disruption have always been at the forefront of her day-to-day activities.

Gunjan is a facilitator of growth at The Sharda Group. Her background in project management have given her the ability to adopt a plethora of skills that allow The Sharda Group to excel in extensive planning and communication management and truly understanding stakeholder needs. She knows the importance of operating as a dynamic and agile team, ensuring The Sharda Group executes with exceptional response rates to market trends, cost and time constraints, and risk mitigation. These skills have lead to streamlined processes and smooth transactions for a comfortable expereince for both buyers and sellers.

The Sharda Group has a passion for architecture, interior design and luxury living. When choosing The Sharda Group, you are not only choosing quality service as property advisors, but knowledgable experts in aesthetically optimizing the sale of your home.

THE SELLING PROCESS

DISCOVERY

Your agent will gather information on the purpose of selling your home. This is the opportunity for your agent to learn your current situation, who is involved in the decision making process, your specific customer needs and any other valuable information to sell your home. It is the difference between truly understanding your needs, as opposed to being treated as just another number or sale.

INSPECTION

With the right knowledge and expertise, your representative will informally inspect your property to accurately determine its pros and cons. This is also the best opportunity to share what you value most in your home, and convey any attractive features that can influence potential buyers in the future. A thorough inspection of your property is imperative to listing your property with appeal.

MARKETING PROPOSAL

You review the marketing proposal set out by your representative. As the homeowner and primary decision maker, you need to have the confidence in selecting the right representative with an aggressive plan that allows maximum expsoure of your home.

HOME VALUATION

In reviewing a comparative market analysis and pricing strategy with your representative, you will come to an agreement in terms of sale price, list date and all relevant details for selling your home.

Upon completing the preceding discovery and planning steps of the selling process, as homeowners, you will sign a Listing Agreement to allow your sales representative to begin executing the outlined action plan of their marketing strategy.

As you begin to prepare your home for staging and sellability, your selected representative will implement their marketing plan to maximize exposure of your home to all potential buyers.

LISTING AGREEMENT EXECUTION PROPERTY SHOWINGS

Once your property is listed, property showings may be booked through a selected platform that is integrated with text message notifications to you directly for transparency. This should be a seamless process as you are to make your home available for potential buyers to view the property. A lockbox is provided for your door for cooperating brokerages to access your home.

OFFER PROCESS

A rigorous offer process and negotations may commence once interested buyers submit the appropriate paperwork for the purchase and sale of your home. Communication is imperative at this stage, as you should be constantly updated and involved in this decision making process.

FINAL TRANSACTION

Once an offer is accepted, your representative will still continue to be in constant communication with you throughout the transition process and closing of your home. All necessary paperwork will be completed and all outstanding conditions and questions will be addressed.

03

OUR COMPETENCY

WHY CHOOSE THE SHARDA GROUP?

Your home is likely one of the most valuable investments in your life, and selling it can be a very critical, complicated and emotional process. Selecting the best-fit representative can therefore be most important decision you can make in the selling process. Consulting and working with a representative that simultaneously demonstrates skill, experience, empathy and intellect can make a tremendous difference between success or failure within a sale. Working with a representative that is also well connected with trusted professionals such as qualified mortgage specialists, stagers, lawyers and many other services will ensure the process will be seamless.

We encourage you to complete a social audit on us. Review our website, social media platorms, listing presentation and our property tours for you to see how our platform truly takes the market-leading approach in the industry. We also encourage you to take the time to review and discuss your home valuation with us - you will see how well-versed we are in the comparables, how knowledgeable we are in what constitutes a quality home, and how experienced we are in the industry, simply by speaking with us and reviewing the accuracy of our proposal. Above all, The Sharda Group is always prepared - just ask us how we even take advantage of pre-market exposure - see our pre-made “Coming Soon” video.

OUR COMPETENCY

WHY CHOOSE RE/MAX?

The RE/MAX Brand

Selecting a RE/MAX representative will give you an elevated advantage by having a local expert that has global reach. The worldwide network that RE/MAX provides allows countless international referral sources - and with a network of over 130,000 associates in over 110 countries and 40 languages across the world, it is the most recognized real estate brand across the world.

Unrivalled Expertise

With tools and training provided exclusively to RE/MAX agents, we are known to produce over twice as many transactions as our competitors, with more professional designations than any other brand.

Giving Back to the Community

In efforts to contribute to the communities that we have thrived in, RE/MAX donates a portion of each transaction to promote quality healthcare in children and a myriad of programs throughout the year via the Children’s Miracle Network.

RE/MAX Real Estate Services has built a reputation of excellence and is one of the largest real estate brokerages in North America.

OUR 21 POINT MARKETING PLAN

When selecting a listing agent, the most important factor to consider is how they are going to market your home to potential buyers. During and post-pandemic, it is now more crucial than ever to select an agent with marketleading technological expertise that takes a proactive, results-driven approach to selling your home. Our marketing plan utilizes and promotes the use of all effective platforms and adopts the latest trends and strategies in print advertising to ensure maximum exposure and receive top-dollar for your home.

HOME PREPARATION ASSISTANCE

Most competitors will be able to advise you on simple steps you can take to prepare your home for sale, such as decluttering or grooming your lawn to maximize curb appeal. But it truly takes an experienced professional to look beyond thse simple measures to maximize your home value. Home preparation assistance services we offer may include:

• finish consultation (i.e. painting and flooring solutions)

• appliance consultation

• vendor recommendations

• project management, budgeting and timeline projections

• emerging trends

• design and staging

WIDE-ANGLED DAYTIME AND TWILIGHT PHOTOGRAPHY

Bold and captivating images is the foundation of our marketing visuals. We select the city’s most reliable and creative professional photographers to showcase your home’s most attractive features.

AERIAL DRONE PHOTOGRAPHY

Birds-eye-view to showcase your property’s unique placement and exterior attributes. Imperative for properties with desirable surroundings and striking views. Lake views, ravine, estates, outdoor amenities and natural beauty surrounding your property are among many reasons why highquality professional drone shots are imperative to optimal real estate marketing.

Establishing Marketing Material

INTERACTIVE 3D WALK-THROUGH VIRTUAL TOUR

A 24/7 virtual open house service; it is the most comprehensive tool to allow potential buyers to walk through every corner of your home, measure for furniture and other material facts, as well as visualize all levels of the property simulaneously - an advantage that even in-person showings cannot provide. This tool is particularly beneficial during times where safety and social distancing is our utmost priority.

FLOOR PLAN

2D visual depiction of your property’s floor plan, complete with labels and dimensions for potential buyers to visualize the layout. This feature compliments the 3D virtual tour.

CREATIVE CONCEPT VIDEO

Video content is undeniability the most effective content in today’s digital marketing environment to attract potential buyers. Our creative concept video tours are not just a cinematic experience; it is an entire real estate production that is used to best showcase your property. Scan our QR code for reference.

Print Advertising

The most advantageous feature of our print advertising is our seamless connection to our digital marketing through our use of QR codes. Potential buyers have the ability to view both our print materials and digital media - designed creatively and professionally by our marketing team - simultaneously with a simple code scan, so that we can ensure all interested buyers have the full property information and experience.

PROPERTY BROCHURE BOX; 12-PAGE LISTING BOOK

Custom listing book for your home that leaves buyer agents and potential buyers with an asset to share with their family, friends and other decision -makers that were not able to visit the property. It includes both daytime and twilight photography, descriptions, floor plans and other listing information such as QR codes to relevant online material, local amenities, demographics and schools.

CUSTOM “JUST LISTED” POSTCARD CAMPAIGN

Custom listing book for your home property invitations are sent to your neighbourhood and targeted area residents with potential buyers. Thanks to our QR code scan feature, recipients of our postcard campaign will also seamlessly access the property’s video, photography, floor plan and 3d tour with a simple code scan from their smartphones.

THE REM/AX COLLECTION

Full exposure on the RE/MAX Collection magazine for luxury homes, to attract any and all potential affluent homebuyers to your property.

Digital Advertising

Our advanced marketing strategies and multi-platform approach elevates your home exposure exponentially.

ONLINE EXPOSURE

Your property will be advertised on mls.ca, realtor.ca, RE/MAX collection, remax.com, remax.ca, global.remax.com, remaxcentre.com, and other numerous sites for maximum property exposure such as Youtube, Linkedin, and Facebook/Instagram (see details below). Through syndication, your property will also be listed on hundreds of other sites including zolo.ca, zoocasa.com, and HomeFinder.ca .

PAID SOCIAL MEDIA CAMPAIGN

Short, powerful attention-grabbing video teasers specifically designed for media outlets with hyperactive audiences such as Instagram, Facebook and Google.

PAID SOCIAL MEDIA CAMPAIGN

Longer duration concept videos strategically advertised on the appropriate platforms such as Youtube, Facebook, Google and IGTV.

FEATURED LISTING

Exclusive site page specifically catered to your property on The Sharda Group website; this site is heavily advertised in numerous print and media platforms. It is a hands-on service that is completely customizeable; as the homeseller, you have the option to be heavily involved in the process of establishing highlights, property descriptions, and neighbourhood information; or you can leave the details up to us.

YARD SIGN WITH CURBSIDE MARKETING & LOCKBOX

Our advanced and attractive yard sign allows potential homebuyers who are even walking or driving by to not only call us directly to view the property at a moment’s notice, but also to view the online advertising material available to them with a simple scan of the QR code.

PROPERTY SHOW PROGRAM

As a full service agent, The Sharda Group will be available 24/7 for any potential buyers wishing to view your property that do not have representation.

OPEN HOUSES

Pandemic-permitting, our virtual and in-person open houses are strategically planned and executed to nullify risk or exposure to Covid-19.

NOTICE TO PAST AND PRESENT BUYERS

Your property will be exposed to our client database, friends, and other professional contacts that may be potentially interested in the sale of your home.

NOTICE TO OFFICE AND OTHER AGENT NOTIFICATIONS

Your property will also be exposed to all potential buyers that are currently being represented by our partners within our brokerage as well as all RE/MAX agents of other brokerages.

Marketing

CALL CAMPAIGN

Personal phone calls will be made by our team to potential homebuyers in your neighbourhood and surrounding area to actively and aggressively find the right buyer.

WEEKLY FOLLOW-UP REPORT AND BI-WEEKLY AREA ANALYSIS

Our team works around the clock to ensure you are constantly informed of any market changes, neighbourhood sales and details of any showings and offers that may have occurred.

DAILY FOLLOW-UP OF PROPERTY SHOWINGS

Our team personally follows up with all representatives who show the property to potential homebuyers, to gain insight and feedback on their interest in the property.

HOME MARKET VALUE AND PRICING STRATEGY

A competitive and comparative Market Analysis of your home

Once our discovery and inspection phase has allowed us to confirm all distinguishing characteristics of your home, The Sharda Group will produce and review the most up-todate CMA specifically tailored to your property. This includes sales data (list price, sale price, terms, price adjustments and number of days on the market) on all comparable homes in your area of interest. Our CMA also includes unsold listing data in the last five years, along with our professional opinion as to what may have been the cause for the unsuccessful listing. Over the course of our meeting, we will continue to discover and gather as much information as possible to discuss where your home stands in comparison to homes discussed in our regional and historical market reports. The Sharda Group then designs an effective and competitve pricing strategy based on our gathered information.

TESTIMONIALS

“His loyalty is to the client not to his commission, which nowadays is so hard to find.”

“I don’t know if I would have been able to get by without Sumit’s attention to detail, professionalism, and care for me as if I am his family member.”

“What was most impressive was his ability to think outside the box and find us our home that ended up being cheaper, newer, and customized. Highly recommended.”

“He goes the extra mile to ensure he understands his clients’ requirements and works diligently to find properties that meet or exceed expectations.”

“No aggressive sales tactics or pressure was put on us during our time working with him. I felt he truly had our best interest at heart.”

“He is very knowledgeable and guided us well in every single step of the reno process. All in all, great guy, and the only person I trust with my real estate needs.”

ARE YOU A FULL TIME/FULL SERVICE AGENT?

Real estate is a 24/7 business. A part-time representative can never be constantly available for calls, offers, showings and negotiations. Most importantly, part-time agents can never have the expereince a full service agent has, even if they have been in the industry for longer than a full service agent. At the end of the day, selling your home will always be competing with other priorities that will not have your best interest in mind.

As a full service agent, our team is dedicated 24/7 to understanding the dynamic market, responding to neighbourhood comparables and trends, executing marketing tactics and elevating home exposure in order to achieve the best value for your home. Our team takes pride in our elevated performance you simply cannot acheive with a part-time agent.

HOW MUCH DO YOU THINK OUR HOME IS WORTH?

Please review our home market value and pricing strategy section to learn how we complete a comparative market analysis of your home. It is important to note, one of our many key strengths is our ability to price a home accurately.

CAN YOU PROVIDE HOME PREP ASSISTANCE?

The Sharda Group not only offers assistance in preparing your home to sell, but also solutions to any outstanding issues that may hinder a successful sale. It is imperative to hire a sales representative that is not only knowledgable in the real estate market, but also architecture, interior design, and emerging trends; doing so will allow you to take the right course of action to attain a competitive advantage to comparable homes in the area. Please see our 21-point marketing plan to review the details of our exclusive home preparation assistance. We also encourage you to visit our Instagram highlights to verify our credibility in home preparation and solutions by witnessing the many home projects we have consulted on.

WILL YOU REDUCE COMMISSION?

Once you have reveiwed and reviewed our 21-point marketing plan and established the difference in quality of service between our team, our brokerage, and our RE/MAX brand versus others, it is likely that we will be in agreement that as full-service representatives, we have established a reputation in which we are proud to say we do not reduce cmmissision. The Sharda Group fully believes that by showcasing our value within this listing presentation, you shall be confident in that our team simply outperforms the market - which consequently allows you to achieve a more financially successful outcome than reducing commission with any agent and compromisinig and/or taking shortcuts with any selling and marketing efforts.

CAN YOU PROVIDE ME WITH A ANY REVIEWS OR REFERENCES?

Of course. We encourage you to do your due diligence in order to make an informed choice when choosing the right representative to sell your home. We live in a world where the quality of products and services are heavily determined by consumer reviews.

Please take a look at our testimonials page. If you are seeking third party sources for our testimonials, please take a look at our Google Reviews as well as verified reviews posted on www.rankmyagent.com for the The Sharda Group; we promise you will not be disappointed. We are happy to connect you with local buyers and sellers to discuss the experience other clients and customers have had with our services for you to determine if The Sharda Group is the right fit for you. Just ask!