Pepperell Mill Campus
POWERED BY HISTORY. DRIVEN BY THE FUTURE.
THE COMMUNITY
BIDDEFORD
Biddeford is one of Maine's fast-growing communities for people under 30. The vibrant downtown abuts the Saco River and offers monthly ArtWalks as well as City Theater performances. Repurposed textiles mills house many of the city's award-winning restaurants and craft breweries. Coupled with some of Maine's most beautiful beachesBiddeford has something to offer for everyone.
POWERED BY HISTORY. DRIVEN BY THE FUTURE. POWERED BY HISTORY. DRIVEN BY THE FUTURE.
A new chapter in residential sophistication is transforming the idea of a life well-lived. At the Pepperell Mill Campus, the beauty of nature, a captivating well-lived. At the Pepperell Mill Campus, the beauty of nature, a captivating waterfront location, sleek historic architecture, and state-of-the-art lifestyle waterfront location, sleek historic architecture, and state-of-the-art lifestyle amenities all come together in perfect balance. amenities all come together in perfect balance.
A new chapter in residential sophistication is transforming the idea of a life
Directly on the shores of Saco River and surrounded by nature, Pepperell Mill
Directly on the shores of Saco River and surrounded by nature, Pepperell Mill is immediately recognizable, yet feels like a private oasis away from the rest is immediately recognizable, yet feels like a private oasis away from the rest of the world. It is a first-of-its-kind relationship between architectural design of the world. It is a first-of-its-kind relationship between architectural design and renewal, which creates an atmosphere of total serenity. and renewal, which creates an atmosphere of total serenity.
THE PRODUCT
BIDDEFORD’S NEWEST HOUSING OPPORTUNITY
Offering one of a kind residences.
Target Audience
Young Professionals
Age 25-45
58% are single. 42% are couples
64% move homes every 5 years
90% are full time employed
80% have a tertiary qualification
71% engage in social media daily
23% spend more than 3 hours on social media per day
Standard units are the perfect blend of home and recreation in Biddeford’s premier residential building. Enter the real estate market and own in one of Maine's fastest growing communities.
The Strategy
Multichannel, user-generated content, influencer marketing, social media marketing and content marketing.
Standard
FEELS LIKE HOME
Residences designed for modern living.
Target Audience
"Upgraders"
Age 40-59 (Gen X)
Predominantly families with children
Account for approximately 40% of
all housing loans
This is the largest property buyer demographic
Luxury
Our one, two and three bedroom Luxury condos are nestled within a thoughtfully designed community that blends together all of the desirable elements a homeowner looking to upgrade could want. Central AC, in unit Washer/Dryer hook-ups, high end features, exposed brick walls and potential river views.
The Strategy
Traditional print advertising; word of mouth, email and social marketing.
THE CHOICE OF LUXURY
Top Shelf Living. Relax and unwind here.
Premium
Invest in a unique and lush lifestyle at the Pepperell Mill Campus. Premium units include Central AC, in unit Washer/Dryer hook-ups, high end features, exposed brick walls and some have river views.
High End Buyers
Age 40-60
Predominantly families with older children
"Empty Nesters"
80% have a tertiary qualification
High incomes with little or no mortgage
High proportion of business owners & entrepreneurs
Target Audience The Strategy
Traditional advertising, such as print, radio and TV; loyalty programs that drive toward instore purchases and in-person interactions; and social media.
COMPETITOR ANALYSIS
THE PEARL STREET RIVERFRONT DISTRICT
PRICING - TBD
Fathom Companies is the developer and owner of this mixed use development in the heart of downtown Biddeford, ME on the Saco River. Located on a sevenacre site, the current concept design is comprised of five buildings that include multi-family residential, office, retail, and restaurant uses.
THE LEVEE
$419K - $759
Landing on the Levee and the Lofts on the Levee are modern, mixed-use apartment buildings. Lofts on the Levee offers 96 loft apartments and an onsite self storage facility to serve the Biddeford community.
ABOUT OUR TEAM
THE SCOVILLE FOLEY TEAM
Our real estate team specializes in local home buying and selling. We effectively coordinate the purchase and sale of real estate, residential homes, new construction, town-homes, condos, and land, based on our clients’ needs.
2,100+ Homes Sold
$775M+ Sold in Real Estate
#1 Team in Scarborough + Gorham
#3 Team in Maine
Dedication. Experience. StrategY. Results.
MICAELA SARGENT Broker ASHLEY DIDONATO Associate Broker TONI BURR Associate Broker CAM LOISELLE Associate Broker CARRIE SCOVILLE & AMY FOLEY Owners/Brokers
OUR RECENT NEW CONSTRUCTION PROJECTS
The Scoville Foley Team creates strategic marketing plans that target hundreds of potential buyers for our developments. These high-level tactics are proven to generate instant demand for our new construction projects.
FRONTRUNNER PARK
24 Single Family Homes
96% Under Contract
11 MONTHS
COTTAGES AT STONEFIELD
22 Condominiums
100% Under Contract
SOLD OUT - 1 YEAR
PACER TOWNHOUSES
18 Units
100% Closed SOLD OUT - 1 YEAR
COTTAGES AT WINDSWEPT
26 Condominiums
100% Under Contract
SOLD OUT - 10 MONTHS
PACER CONDOMINIUMS
36 Condominiums
100% Under Contract
SOLD OUT - 10 MONTHS
COTTAGES AT COASTAL PINES
25 Single Family
80% Under Contract
10 MONTHS
WHERE DID OUR BUYERS COME FROM IN Q1 2023?
In Q1 2023, most buyers who purchased Single Family homes came from within the State of Maine (69.36%).
The majority of Maine’s out-of-state buyers came from Massachusetts (7.31%), followed by New Hampshire (3.83%), Florida (2.36%), and California (1.72%).
OUR STRATEGY
Our Services
All Online and Print Marketing
Professional Video, Photography, and Aerial Flyovers
We provide a We provide a comprehensive comprehensive digital marketing digital marketing strategy to sell strategy to sell properties. Our properties. Our approach approach includes targeted includes targeted Facebook Facebook advertising, email advertising, email
Renderings - Interior and Exterior, 2D and 3D
Showroom in our office
marketing, marketing, content content marketing, and marketing, and personalized personalized outreach to outreach to connect with the connect with the right buyer. right buyer.
Targeted Targeted advertising is a advertising is a form of online form of online advertising that advertising that focuses on the focuses on the specific traits, specific traits, interests, and interests, and preferences of a preferences of a consumer. consumer.
Online Marketing
We use Facebook Pixel to build essential “ready-to-buy” audiences for your project.
Utilizing targeted Utilizing targeted advertising is more advertising is more cost effective and cost effective and has a higher rate has a higher rate of conversion. of conversion.
We create brand specific ads and monitor the percentage of times people see your ad and clicked on a link compared to how many times they saw it.
Your ad set will have different messaging depending on what stage of the funnel we’re advertising to.
Prioritize targeting audiences.
Email Marketing
TACTICAL WEEKLY SALES EMAILS TO DO THE FOLLOWING:
Engage more leads and re-engage cold leads in our database as well as increase the probability of conversion.
With our With our database, we can database, we can utilize email utilize email marketing to marketing to almost 15,000 almost 15,000 lleads. eads.
Create more opportunities for follow-up through our systems convert program.
Allows us to get in front of potential clients before meeting them in person to establish both the developer as well as The Scoville Foley Team as new construction authorities.
It can also be a It can also be a softer sell to softer sell to educate our educate our audience on the audience on the value of Pepperell value of Pepperell Mill units and Mill units and keep them keep them engaged between engaged between purchases. purchases.
We know how We know how important it is to important it is to price your project price your project accurately from accurately from the very the very beginning. beginning.
Pricing
STANDARD UNIT
$200,000 - $399,000
We poured over We poured over area data, recent area data, recent home sales in the home sales in the area and use our area and use our experience and experience and knowledge of knowledge of neighborhoods to neighborhoods to make our analysis make our analysis of a proper price. of a proper price.
LUXURY UNITS
$225,000 - $1,500,000
PREMIUM UNITS
$240,000 - $400,000
