The Roanoke Star-Sentinel

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The Roanoke Star-Sentinel Community | News | Per spective

August 20 - 27, 2010

NewsRoanoke.com

What is a Community Newspaper Worth to You?

Breaking Ground P3– VWCC breaks ground on its first new academic building in over 20 years.

Mission Possible P4– The Rescue Mission recycles over one million pounds of materials a year while helping the homeless.

“We LOVE the Newspaper . . .” “I read the Roanoke Star-Sentinel cover to cover every week . . .” “Valerie Garner and Gene Marrano’s articles are concise, informative and give me exactly the local coverage I’m looking for . . .” “Your perspective section has offered me insights that I can’t find anywhere else.” “Thank goodness you guys are providing a positive alternative local news source -- what a breath of fresh air and what a great thing for Roanoke . . .”

Military Support Center Dedicated

It started out five years ago inside a small, former clothing store in downtown Roanoke. Then it was on to the American Legion hall on Apperson Drive in Salem. Now the Military Family Support Center has moved again to larger quarters, sharing space with the CommunUNITY Church in Salem across from Pinkerton Chevrolet. The ribbon was cut last week with a handful of dignitaries doing the honor, including former Governor and U.S. Senator George Allen, 6th District Congressman Bob Goodlatte, Salem Mayor Randy FoValley News ley, State S e n a tor Ralph Smith (R-Botetourt County-Roanoke County), Roanoke City Mayor David Bowers and Roanoke County Supervisor Butch Church also attended. Roanoke state senator John Edwards represented 9th District Congressman Rick Boucher, whose Republican challenger in November, Morgan Griffith, also helped cut the ribbon.

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Stephanie Koehler

Life’s Magic P5– Stephanie Koehler finds that though disappointments come to us all, the wonder of life out shines them.

Hokie High P7– VA Tech continues its winning ways off the field by taking National Instruments “Application of the Year Award.”

> CONTINUED P3: Military

These and many other similar com- “If love paid the bills, we could have rements come through our doors and tired some time ago.” over our phones and computers every But it doesn’t, and we haven’t -- and week, and as a staff that labors diligent- we do need to reach a new level of suply to produce this community newspa- port, from a subscription standpoint, per and website, we couldn’t if we are going to be able appreciate them more. None to meet our growing proYour Paper of us became involved in duction and distribution this endeavor for the money costs. Many of you have (you’ll have to trust me on that), so the done just that already, choosing our positive comments, observations and convenient weekly service that comes genuine appreciation go a very, very right to your doorstep, and we can’t long way. thank you enough. But for those of you As I often tell advertisers and others: who aren’t sure how we’re distributed,

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let me explain. How the RSS Distribution Works We have a master list of over 40,000 addresses that reflects a household income demographic of $75K and up. We direct mail to an average of 5000 of those addresses each week, covering the demographic 100% every 8 weeks. Our advertisers are very, very appreciative of this fact as it is bring> CONTINUED P2: Community

[Local Hero]

Council Gets Read the Voting Rights Act

Officer Receives Lifesaving Award

Moving three precincts as the result of a fire station sale and Reserve Avenue building demolition became an hourlong civil rights discussion at Monday’s 2 p.m. City Council meeting. The Jefferson #2 precinct will move from the school maintenance building to Crystal Spring Baptist Church; the Williamson Road #3 precinct will move to the City Council Public Wo r k s Service Center on Courtland, NE, and the Melrose precinct formerly at fire station #5 will move to Saint Gerard Catholic Church. Electoral Board Secretary Gordon Hancock stressed to council the difficulty the board had in complying with the stricter ADA (Americans with Disability Act) requirements. Hancock was questioned extensively on the move and Voting Rights Act implications. The Electoral Board had discussed a more expedient, less expensive route that

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Photo by Aisha Johnson

Roanoke Police Officer N.D. Comas was awarded for intervening in a suicide attempt on April 24, 2010 when he leapt over a bridge railing and managed to grab a woman’s leg just as she was jumping. “Her whole body was over the rail,” he said in an interview at the time. Officer Comas was presented with a

Lifesaving Award from the Virginia Association of Chiefs of Police (VACP). The presentation was made by Roanoke Mayor David Bowers at the State of the City address held last week at the Sheraton Hotel. Thank you for your heroic service Officer Comas!

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> CONTINUED P2:Voting Rights

United Way Kicks Off Campaign at Red Sox Stadium

Hot, sticky, and stormy weather could not dampen the enthusiasm of over 200 United Way supporters, including many Roanoke Valley CEOs and their families, from coming out to Salem Red Sox Stadium to cheer on two teams – the Sox and United Way of Roanoke Valley. Forty-nine company campaigns which have started their efforts in the last month were recognized for kick-starting the 2010 United Way of Roanoke Valley’s community-wide fundraising campaign, and many more Employee Campaign Managers took inspiration not only from their peers but also from emcee Natasha Ryan of WDBJ Television and Campaign Chair Jeff Marks, also of WDBJ, a strong corporate supporter of United Way. Advance Auto Parts sponsored the special “Pack the Park” night for United Way, to which they are major contributors. United Way’s and Salem Red Sox fans also heard from Fern Cone, a UW success story, who was there with her daughter and grandkids. She emotionally related how, through the help of several United Way supported agency programs working together, the family had overcome many trials, including domestic abuse

Photo by Linda Webb

Children of United Way supporters at last weekend’s official 2010-11 Campaign Kick-Off enjoy the festivities with players and Redsox mascot “Righty.” and drug and mental health issues, and their regular caps to show their support. were now all happy, healthy, And “Live United” T-shirts and productive. were shot into the crowd from Community The Salem Red Sox, great the giant hotdog that usually friends of United Way, sportdelivers Red Sox shirts. A ed “Live United” ball-caps in place of totally home-grown affair from begin-

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ning to end, the special event extended into the game itself, when Frank Rogan, President and CEO of United Way and a former college ball player, and Jeff Marks, threw out the first pitches. Todd Handy, Development Associate, sang a beautiful and simple rendition of the Star Spangled Banner in his clear tenor. Kids of United Way supporters laughed and splashed in puddles and went onto the field for between innings silly contests, but the game, sadly, was called in the fourth inning for weather. After eating great food contributed by Kroger, enjoying the support of a pro ball club and hearing inspiring stories from their leaders, peers, as well as some folks whom they have directly helped, United Way staffers and volunteers went home tired, wet, happy – and determined to raise more money than last year (6.15+ million dollars!) and help as many other Fern Cones and their families as humanly possible. By Linda Webb info@newsroanoke.com


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