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The Roanoke Star-Sentinel April 27 - May 3, 2012

NewsRoanoke.com

Community | News | Per spective

[Economic Development]

Re-Branding Roanoke

Mayor’s Race Heats Up Down Home Stretch

Unpleasant Past

P4– Johnny Robinson tours a fortress in Ghana on the coast of West Africa and discovers the chilling reality of the slave trade.

So Many Miles P6– As both runner and reporter Gene Marrano has the full inside story on last weekend’s grueling Blue Ridge Marathon.

All Linked Up P7– It’s official:The Tinker Creek and Roanoke River Greenways are now finally and formally connected via a Z-shaped bridge.

Councilman Sherman Lea, Mayor David Bowers and Councilwoman Anita Price.

Individuals representing a variety of businesses and activities took part in last week’s CVB news conference. Above: Katherine Adams and Mark Woods of Woods Farms flank Melissa Palmer with Chocolate Paper as they display some of their local wares. The regions new logo can be seen at the bottom of this page.

Roanoke Valley CVB Unveils New Destination Brand Name

The Roanoke Valley Convention munity stakeholders, & Visitors Bureau (CVB) officially regional and state tourunveiled its new regional destinaism officials and comtion brand name at a news conferpeting destinations. ence last week at The Hotel Roanoke Visitors were asked & Conference Center. about numerous asInspired by the area’s scenic beaupects of their experity and natural charm, the Roanoke ences while visiting the Valley’s new identity as Virginia’s Roanoke Valley. The Blue Ridge resulted from nearly a area’s scenic beauty year of research aimed at discovering earned a near-perfect what visitors see as the area’s greatest score, with overall assets, then translating those into a quality of offerings, highly recognizable brand for the appearance of cities/ region. towns, family-friendly Bart Wilner, President of the Renowned artist Eric Fitzpatrick and Pete Eshelman offerings, dining opRoanoke Valley CVB, stated it best, and his dog Cinder livened up the presentation. tions and recreational “We have two world-class assets here opportunities also rankin our midst, the Blue Ridge Mountains mix with plenty to offer visitors - from ing highly among consumers. In addiand the Blue Ridge Parkway with nation- adventure seekers and vacationing fami- tion, signage, lodging, arts and cultural al and international name recognition. It lies to traveling professionals. assets and shopping options were rated Key survey responses captured the es- highly. makes sense for us to capitalize on these national treasures.” He went on to say, sence and beauty of the region. Landon Top visitor markets for the region in“Claiming the Blue Ridge Mountains as Howard, Executive Director of the Roa- clude Richmond, Virginia Beach, Northours keeps us focused on the importance noke Valley CVB, pointed out, “The re- ern Virginia and the North Carolina citof regionalism and working together to search further explains how ‘metro and ies of Greensboro, Raleigh, Charlotte and mountain’ contrast but compliment one Winston-Salem. Most of those surveyed benefit everyone.” The research, conducted by North Star another, i.e. hike a mountain trail and stated they stopped to explore the area Destination Strategies, which has guided railroad history or campsites and lively while here to visit fiends and relatives more than 130 tourism destinations downtown nightlife. The mix that one and to tour the Blue Ridge Parkway. through the branding process, showed finds in Virginia’s Blue Ridge.” Landon Howard acknowledged, “In The research included in-market and order to be competitive, a community that as the largest metropolitan center in the Blue Ridge Mountain chain, the Ro- out-of-market interviews of visitors, must assert an identity that is both true anoke Valley boasts a metro-mountain meeting planners, travel writers, com- and distinct.”

Students Going Somewhere . . . Very Fast

Bill Turner

Wild Sports P8– From High School Baseball and Softball to the Dismissal of VA Tech Head Coach Seth Greenberg, Bill Turner dishes up the full scoop in sports.

Several colleges and universities throughout Southwestern Virginia showed off their technological skills at the annual Technology Expo held last week at the Roanoke Civic Center. Among them were members of Virginia Tech’s BOLT (Battery Operated Land Transport) team. The ten senior mechanical engineering students were showcasing their fully electric racing motorcycle. “It’s just a really cool project that opens up a lot of engineering opportunities”, said Micah Lee from Chesapeake. “There (are)

tons of engineering skills that had to be applied. And we are one of only three colleges in the country to be doing it so it’s really kind of a bragging point; get in on it . . . It’s meant to showcase electric vehicle technology.” Lee says unlike Tech’s EcoCAR, which won a national contest last year, the competition in this challenge isn’t another college, it’s a professional racing series. “It can easily be (adapted) for consumer technology and sev-

> CONTINUED P2: Fast

Photo by Beverly Amsler

Micah Lee, Taylor Miller and Christian Brooks.

Monday was cold and windy but the gloves came off as Democrats For City Council rallied around incumbent Mayor David Bowers. A few supporters also braved the elements outside William Fleming High School. Republican challenger Mark Lucas has been bolstered by a poll his campaign conducted that shows that “it is close but Mark is ahead by 2%,” according to former City Republican Party Chairman and campaign volunteer Adam Boitnott. Boitnott said the poll was not scientific but he felt that the 800 respondents “helped to gauge the way the wind is blowing.” At a press conference Councilman Sherman Lea and Councilwoman Anita Price, both up for re-election, touted the progress the city has made during their tenure. “The city is on the upbeat,” said Lea. He added that > CONTINUED P2: Race

Partnership Builds On Outdoor Assets Gathering at the Vinton War Memorial this past Monday, the Roanoke Regional Partnership celebrated success stories in economic development, particularly in the area of outdoor branding, and set out a vision for its next five-year plan at a kickoff fundraising event. The thread of outdoor asset development ran throughout the evening. When campaign leader Ab Boxley checked off recent initiatives by members of the partnership, outdoor-oriented programs such as last fall’s Roanoke Outdoor Circus, the RoanokeOutside.com website and the Blue Ridge Marathon dominated the list. The aim is to boost outdoor assets, to strengthen “quality of place” and make the region attractive to new talent. “It’s put Roanoke on the state and national map,” said partnership Executive Director Beth Doughty. The organization estimated the 2010-2011 economic impact of the marathon alone in particular to be over $685,000. Alongside its outdoor initiatives, the partnership also created roanokeentrepreneur.com to provide information to busi> CONTINUED P2: Partnership


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