Insights: Reknown coach & speaker, Kathleen Black Navigating Reputational Crises
THE POWER OF DIVERSITY & STRENGTHS-BASED MANAGEMENT IN REAL ESTATE TEAMS
NAVIGATING WHEN THERE IS A GAP IN RESOURCES FROM ROOKIE TO PRO
Building a strong foundation for your real estate career
Is there a better way to manage your time and grow your business successfully?
Building a strong foundation to your career in real estate | systems and beyond
Shana Malinsky & Erin Johnston | Red Rover
REPUTATIONAL CRISES
Preparing your company and brand before a crisis happens.
Tammy Gilmer | Freelance Consultant
One of the most common financial pitfalls for real estate professionals is blending business and personal finances. Melissa Lewandowski | The Real Estate Source
The 4 Cs: community, courage, consistency & calm The fundamentals to long-term success in the real estate sector
Virginia Munden | The Buzz Conference
CONTENTS
THE VEGGIE GAP
Do you really eat enough vegetables?
04
FEATURED CONTENT FORWARD
Navigating Canadian Real Estate. Thoughts from the Editor.
20 THE POWER OF DIVERSITY & STRENGTHS-BASED MANAGEMENT IN REAL ESTATE TEAMS
Leading your team based on their strengths and leaning into diversity
Kathleen Black | Kathleen Black Inc
27 WHAT DO YOU DO WHEN YOUR MARKETER QUITS?
Losing your marketer can be a huge stress on the brokerage or team. How do you manage and when you need to seek outside support?
Melissa Lewandowski | The Real Estate Source
CONTRACTS
Why they are critical to create in your business.
UPCOMING EVENTS 42
Check out the must-attend events happening in Canada.
As busy professionals, it is easy to fall into bad eating habits. Let’s get you eating healthy again!
The importance of building a strong foundation, when hiring for your team or brokerage.
Kate Teves | The HR Pro
Kristen Yarker, MSc, RD
NAVIGATING CANADIAN REALESTATE
This past year has been nothing short of extraordinary for the Canadian real estate market. We've witnessed unprecedented shifts, challenges, and opportunities that have made it a wild and unpredictable ride for everyone involved from first-time homebuyers to seasoned professionals in the industry. The waves of change have been relentless, reshaping our understanding of homeownership and pushing the boundaries of what we thought was possible
Let's move forward with optimism and determination, ready to embrace whatever the market brings next.
For many Canadians, the dream of owning a home has been both within reach and just beyond grasp, fluctuating with the market's ebbs and flows. The surge in demand, coupled with limited inventory, has created a fiercely competitive environment where timing and strategy have never been more critical. On the other hand, industry professionals have had to adapt swiftly, navigating these tumultuous waters with resilience and innovation.
These changes, while challenging, have also brought new perspectives and possibilities They have underscored the importance of adaptability, community support, and forward-thinking strategies in maintaining our momentum and success in this ever-evolving market.
At The Real Estate Source, our mission has always been to elevate the real estate industry in Canada, and this year has only strengthened our resolve. Together, we will continue to navigate these waves, ensuring that we not only survive but thrive in this new era of real estate.
Thank you for continuing on this journey
Melissa Lewandowski Editor in Chief
Open House Magazine
THE MANY HATS OF REAL ESTATE PROFESSIONALS
E T T E R W A Y ?
BY: MELISSA LEWANDOWSKI
Scrolling through TikTok the other day, I came across a video that really resonated with me and, I’m sure, would have with many of you in the real estate industry. The video humorously highlighted the many roles that real estate agents and broker-owners play daily—roles that extend far beyond just helping clients buy or sell homes. From being a marketer and a financial advisor to acting as a therapist and a handyman, the list of responsibilities can seem endless.
So often I see REALTORS® and brokers juggling these various roles, which can be both rewarding and overwhelming. But it also begs the question: Is there a better way to manage your businesses, so you aren’t stretched so thin?
The Agent's Reality: A Multitude of Roles
For real estate agents, the job description is far from simple. On any given day, an agent might find themselves acting as a:
marketer
Crafting listings, managing social media profiles, and ensuring properties are showcased in the best light
negotiator
Striking deals that satisfy both buyers and sellers, often requiring a delicate balance of tact and persuasion.
therapist
Offering emotional support to clients who may be anxious or stressed about the buying or selling process.
financialadvisor
Guiding clients through the complexities of mortgages, taxes, and other financial considerations.
administrator
Handling mountains of paperwork, scheduling appointments, and managing the logistics of transactions
stager
assisting with staging the home, which can include light renovations or touchups.
Broker-Owners: The Challenges of Leadership
For broker-owners, the responsibilities multiply even further. In addition to the roles listed for agents, broker-owners must also manage a team, ensure compliance with legal regulations, handle payroll, and maintain the overall health of the business. The pressure to keep the ship sailing smoothly while also supporting the agents in their network can be immense.
techguru
with all the technology in the real estate space, you often have to be ahead of the curve to help your staff and agents with the evolving technology
businessleader
with all the technology in the real estate space, you often have to be ahead of the curve to help your staff and agents with the evolving technology.
complianceofficer
Ensuring that the brokerage and all its agents comply with local, provincial, and federal real estate laws and regulations, including licensing requirements and ethical standards.
humanresources
Managing staff, vendors, agents and clients (if you are a selling broker) is a lot of people management
educator
Providing ongoing education and training opportunities for agents to keep your team informed about the latest market trends, tools, and best practices.
Given the multitude of roles you take on, it’s worth exploring whether there are more efficient ways to manage your businesses. Here are a few strategies that can help:
Delegation
One of the most effective ways to lighten the load is to delegate tasks. Whether it’s hiring an administrative assistant, working with a marketing specialist, or outsourcing bookkeeping, handing off certain responsibilities can free up time and energy for more critical tasks.
There are countless tools designed to make our lives easier. From CRM systems that automate follow-ups to virtual tour software that enhances property listings, leveraging technology can reduce the time spent on repetitive tasks.
Specialization
Rather than trying to be a jack-of-all-trades, consider specializing in a particular area. Whether it’s luxury homes, first-time buyers, or investment properties, focusing on a niche can allow you to hone your skills and reduce the number of roles you need to play.
BuildingaStrongTeam LeveragingTechnology
As a business owner, surrounding yourself with a team of experts who can take on specific roles within the business is crucial This not only ensures that tasks are handled by professionals but also fosters a collaborative environment where everyone can thrive.
The TikTok video I stumbled upon may have been lighthearted, but it highlighted a very real issue in our industry the sheer number of roles we’re expected to play.
While there’s no denying the satisfaction that comes from wearing many hats, it’s important to recognize when it’s time to seek out better ways to manage our businesses. By delegating tasks, leveraging technology, specializing in a niche, and building strong teams, we can not only enhance our efficiency but also create a sustainable approach to our work.
Need Support?
The Real Estate Source understands the challenges of juggling multiple roles.
We offer customized packages tailored to your brokerage’s unique needs, whether you need help with marketing, administration, or team management, we’ve got you covered.
FROM ROOKIE TO PRO
Building a strong foundation for your real estate career
BY: SHANA MALINSKY & ERIN JOHNSTON
“Remember, the most successful real estate careers aren’t built overnight—they’re constructed on a foundation of strategic planning, consistent effort, and a commitment to excellence.”
Stepping into the world of real estate is exhilarating. The possibilities seem endless: the thrill of closing deals, the allure of flexible hours, and the potential to
turn dreams into reality But beneath the surface lies a hard truth success in real estate doesn't just happen by chance It requires a strong foundation, meticulously built from day one For new agents, laying that groundwork is crucial, and Red Rover’s "Set Up for Success" program offers the blueprint needed to thrive in this competitive industry
A solid foundation in real estate is not just about having the right tools and resources; it's about creating a sustainable system that allows you to manage your time effectively, build lasting client relationships, and scale your business as you grow This foundation starts with a clear understanding of your goals, the market you’re entering, and the systems you’ll need to stay on track
Shana Malinsky & Erin Johnston Co-Owners, Red Rover
Steps to Set Up a Real Estate Business
Define Your Niche and Target Market
One of the first steps in building a successful real estate business is defining your niche. Are you focusing on first-time homebuyers, luxury properties, or investment opportunities? Understanding your target market allows you to tailor your services and marketing efforts, ensuring you attract the right clients from the start.
Develop a Business Plan
Just like any other business, your real estate career needs a detailed business plan. This plan should outline your goals, strategies, and the steps you’ll take to achieve them It should also include a budget, a marketing plan, and a timeline for reaching key milestones. Your business plan is your roadmap without it, you’re navigating blind.
3
Invest in the Right Tools and Technology
In today’s digital age, having the right tools and technology at your disposal is non-negotiable. From CRM systems that help you manage leads and follow-ups to marketing platforms that allow you to reach potential clients, the tools you choose will significantly impact your efficiency and success.
4
Build a Strong Network 5
Real estate is a relationship-driven business Building a strong network of contacts including other agents, brokers, mortgage lenders, and contractors is essential for your success. Networking not only helps you gain referrals but also provides you with valuable insights and opportunities to collaborate.
Set Up Standard Operating Procedures (SOPs)
Efficiency is key to scaling your business, and nothing ensures efficiency like well-defined Standard Operating Procedures. SOPs streamline your processes, ensuring consistency and reducing the likelihood of errors They’re the backbone of any successful business operation, allowing you to focus on what matters most: closing deals and building your brand.
Set Up for Success: Red Rover’s SOP Program
Red Rover developed the "Set Up for Success" program, a comprehensive system designed to help real estate agents establish the essential elements of their business. This program focuses on creating customized SOPs tailored to your unique needs as a real estate professional
Our team will guide you through the process of setting up your business operations, from lead management and follow-up systems to client communication strategies and transaction workflows The "Set Up for Success" program ensures that every aspect of your business is documented, organized, and optimized for efficiency.
The program not only helps agents establish a strong foundation but also positions them for long-term success in an industry known for its challenges By implementing Red Rover’s SOPs, you can avoid common pitfalls and costly mistakes, allowing you to focus on what you do best selling real estate.
Remember, the most successful real estate careers aren’t built overnight they’re constructed on a foundation of strategic planning, consistent effort, and a commitment to excellence. With the right foundation, there’s no limit to what you can achieve!
Red Rover is more than just a company; it’s a transformative force in the realm of Real Estate Virtual Assistant Services, dedicated to all facets of business growth and personal development
We offer REALTORS® the critical advantage of achieving a harmonious work-life balance Our Rovers empower them with the freedom to spend more time pursuing what they love, thereby not just meeting, but exceeding their financial and business aspirations.
Navigating Reputational Crises
Preparingyour companyandbrand
BY: TAMMY GILMER
In today’s interconnected world, where news travels at lightning speed and public perception can make or break a brand overnight, professionals in the industrywhether agents, teams brokerages or larger brands-must be prepared to navigate reputational crises with agility and transparency. Whether it’s a client dispute, social media controversy, or reputation scandal, the way organizations respond can significantly impact their reputation and long-term success.
A strong crisis communication plan is essential. It guides real estate professionals and leaders in managing the narrative, rebuilding trust, and protecting relationships with clients, investors, and the community. Every step, from assessment to recovery, must be swift, deliberate, and aligned with your values.
Here’sastructuredplan thatcoverskeyaspects:
Assessment and Preparation
Identify the Issue: Determine the nature and scope of the crisis and how it affects stakeholders, including clients and investors
Gather Facts: Compile accurate information about the incident to help you craft your response and plan.
Form a Crisis Team: Assemble a team with key players like leadership, legal counsel, and PR experts. Designate a spokesperson to communicate on behalf of your business.
Strategy Development 2.
Set Objectives: Focus on mitigating reputational damage and regaining trust. Minimize disruptions to real estate transactions
Craft Key Messages: Craft clear, concise, and consistent messages aligned with company values and addressing stakeholders concerns. Prepare variations of messages for different audiences (e.g., customers, employees, investors, media).
Choose Communication Channels: Identify the best channels for disseminating information, such as press releases, social media, and direct client communication
3.
Implementation
Internal Communication: Keep staff, agents and necessary parties informed, emphasizing transparency and commitment to resolving the issue. Provide employees with key messages and guidelines for responding to inquiries.
External Communication: Draft press releases and media statements. Coordinate media interviews for the spokesperson. Continue to monitor media coverage and social media for developments and sentiment.
Evaluate Effectiveness: Assess the effectiveness of communication strategies and refine them based on lessons learned. Monitoring and Evaluation
Monitor Feedback: Track media coverage and public sentiment, particularly in your local market.
Post-Crisis Recovery
Rebuilding Trust: Implement long-term strategies to rebuild trust and credibility with stakeholders. Communicate ongoing efforts and improvements made to prevent future occurrences.
Review and Adjust: Conduct a post-crisis review to evaluate strengths and areas for improvement.
TheCritical RoleofTiming
ming is crucial in crisis communication prompt response helps control the rrative, meets stakeholder expectations, d demonstrates accountability. Delays n allow misinformation to spread, ther damaging your real estate brand. ift action also helps maintain legal mpliance and minimizes disruptions to siness operations.
Speed of Response: News can spread quickly across various platforms. Delayed responses can allow misinformation to proliferate, potentially magnifying the crisis and damaging reputation further. A prompt response demonstrates proactive management and a commitment to transparency.
Stakeholder Expectations: Stakeholders, including customers, employees, investors, and the media, expect timely updates and actions during a crisis. Failure to respond promptly can erode trust and confidence in the organization’s ability to manage the situation competently.
Control of the Narrative: Acting swiftly allows the organization to assert control over the narrative surrounding the crisis. By disseminating accurate information promptly, the company can shape how the incident is perceived and mitigate speculation or false rumors.
Legal and Regulatory Compliance: Depending on the nature of the crisis, there may be legal and regulatory obligations to disclose information within specific timelines. Adhering to these requirements is critical to avoid legal repercussions and maintain credibility.
Operational Impact: A crisis can disrupt normal business operations and financial stability. Timely communication helps minimize operational disruptions by reassuring stakeholders and maintaining business continuity plans.
Public Perception: The public’s perception of how a business or organization handles a crisis can significantly impact its long-term reputation. Timely and effective communication demonstrates accountability, responsibility, and a commitment to resolving the issue.
Effective crisis communication in real estate is about more than just reacting quickly. It’s about using timely responses to protect your reputation, rebuild trust, and emerge stronger from challenges. By following a structured plan and prioritizing transparent communication you can turn crises into opportunities for growth and renewed confidence.
TammyGilmer
FREELANCER & CONSULTANT
Tammy is a bilingual (English/French) marketing and communications executive with over 20 years of experience She has led communication strategies, rebranding efforts, and crisis management across real estate, finance, and public relations A three-time award winner, she excels in corporate communications, media relations, and building strong stakeholder relationships while delivering measurable results.
THE VEGGIE GAP:
Do You Really Eat Enough Vegetables?
BY: KRISTEN YARKER, MSc, RD
If you’re like most of my clients, you’re super busy You set your goals high, and you accomplish a lot. One of your goals is being healthy – including eating well. You know that it’s important to eat your veggies and, you do. However, you may be surprised to find out that you’re not getting as much vegetables and fruit as you actually need to achieve optimal health.
Vegetables and Fruit are the Foundations to Your Health
I’ve been doing nutrition for nearly 30 years. When I was invited to contribute to this edition focsed on foundations, I knew instantly that I needed to talk about vegetables and fruits. They are the foundation of healthy eating. While protein and other aspects of nutrition getg a lot of attention lately - and rightly sothey fit on top of the foundation of getting enough produce (vegetables and fruit) Studies consistently show that the healthiest people eat the most vegetables and/or fruit Whether the researchers are studying longevity, cancer prevention, heart health, or even short-term goals like improving energy or sports performance, veggies and fruit are foundational.
Why are vegetables and fruit so foundational to our health? Science continues to discover new reasons
So far, we know that they’re a source of a wide variety of essential vitamins and minerals such as folate, vitamin C, and vitamin K They’re an excellent source of fibre. They’re anti-inflammatory and antioxidant superpowers. They also support a healthy gut microbiome, benefiting practically every system and every function of our bodies, from digestion to metabolism to the immune system.
HOW MUCH VEGGIES DO YOU NEED?
Ok, I’ve established that vegetables and fruit are important for our health. So, how much do you need? While nutrition isn’t one-size-fits-all, a good benchmark is to eat a minimum of 5 servings daily of veggies and fruit combined, with a stronger emphasis on vegetables for adults – especially as we get older.
Here’s how I measure a serving:
Most vegetables and fruit: 1 fist-size portion
Leafy vegetables (e.g. lettuce, spinach, bok choy):
1 large handful (raw)
Dried fruit: ¼ cup
Avocado: ¼ of the avocado variety that’s most common in Canada/USA
Another way to think about it: make produce half of what you eat
That means, if you have some berries and greens in your morning smoothie and a serving of vegetables at dinner, you aren’t getting anywhere near enough produce.
An easy pattern to get enough veggies and fruit is:
1 serving of fruit at breakfast
2 servings of veggies (or 1 veggie and 1 fruit) at lunch
1 serving of veggies or fruit at an afternoon snack
2 servings of veggies at dinner
Let’s put this pattern into an example day:
Breakfast: Overnight oats made with peanut butter and banana
Lunch: A sandwich with some baby carrots and an apple
Afternoon snack: Grapes and almonds
Dinner: Chicken stir-fry served on rice made with mushrooms, celery, sui choy (napa cabbage), and green beans.
A GOOD BENCHMARK IS TO EAT A MINIMUM OF 5 SERVINGS DAILY OF VEGGIES AND FRUIT COMBINED, WITH A STRONGER EMPHASIS ON VEGETABLES FOR ADULTS –ESPECIALLY AS WE GET OLDER.
Easy Ways to Eat Veggies/Fruit On-The-Go
The example above works well for those working either from an office or home, but what about those who drive a long work work (REALTORS®, I’m looking at you)? It’s still possible to get your veggies while on the road.
Here’s some tips that my road-warrior clients have found to be successful:
Buy a cooler for the car. Pack your lunch and some veggies/fruits. Choose raw or leftover cooked veggies. For example, when I make roasted veggies, I always cook extra to eat as a snack the next day. Roasted Brussels sprouts or carrots pair well with almonds or pistachios. Don’t have leftovers? Dried fruit (e.g. dried apricots) and fruit leather also work in a pinch, but they do have more natural sugars so I don’t recommend them as your first choice.
Stop by a grocery store and grab the pre-cut veggies/fruit at the deli. Most grocery stores now stock their delis with veggies & dip, pre-made salads, cut up fruits like mangos, pineapple, melons, etc.
Choose coffee shops that offer veggies or fruit options. For example, Starbucks has the apple chips or the apple, peanut butter and trail mix box
Even the convenience stores are getting in the act. I’ve seen bananas and apples at 7-11 stores The store at my local gas station has bananas, fruit leather bars, and packages of dried fruits
By incorporating vegetables and fruit throughout your day, you’ll easily reach the minimum 5 servings. So you can reap the benefits of this foundation to good health – from boosting your energy to decreasing your risk for chronic health conditions
Looking for more practical ways to get your veggies? For tasty, veggie & fruit-forward recipes and simple tips for healthy eating when you’re busy, sign-up for our monthly email newsletter
KristenYarker.com
Kristen Yarker, MSc, RD is the principal of the Kristen Yarker Nutrition Agency - a team of registered dietitians who provide professional and practical nutrition for busy people Kristen has almost 30 years of nutrition experience
Always fascinated by why we make the food choices that we do, Kristen brings together the science of nutrition, the psychology of food, and the science of behaviour change to help people create healthy eating habits that stick.
Kristen Yarker, MSc, RD
Kristen Yarker Nutrition Agency
BY:KATHLEENBLACK
In today’s fast-paced real estate market, the most successful teams focus on more than just traditional targets They embrace a holistic approach to workplace health, guided by the Environmental, Social, and Governance (ESG) framework. At Kathleen Black Coaching, I believe that a strong client-centric culture is rooted in how well a team embodies these principles.
What is ESG, and Why Does It Matter?
ESG isn’t just a box to tick it’s a comprehensive approach that helps teams thrive. By integrating Diversity, Equity and Inclusion (DEI) into the broader ESG framework, we create environments where diverse perspectives are not only included but celebrated. This fosters innovation, strengthens team dynamics, and ensures that leadership mirrors the communities we serve.
requires actively addressing biases For instance, female business owners in Canada hire help at half the rate of their male counterparts, yet research shows they do three times more work outside their professional roles. This highlights the need to be equitable and help to level the playing field. To think of diversity as merely having seats at the table would be a misconception
Addressing Gaps in Leadership and Homeownership
Despite progress, women are still underrepresented as thought leaders in real estate industry. Homeownership is also skewed by identity For
education and leadership within these communities.
Unleashing Team Potential with Strengths-Based Management: The Genius Model
Collaboration and synergy are key to success. The Genius Model, a core component of The Top 1% Life Program, unlocks individual and collective potential by focusing on each team member’s strengths. This approach creates a culture of trust, collaboration, and mutual respect, elevating team performance
Matters Even More Dataset, Mckinsey & Company
Embrace the Power of ESG and Strengths-Based Management
Incorporating the ESG framework into your real estate team’s strategy is essential for building a resilient, innovative, and client-focused culture By reflecting the diversity of our communities in leadership and across teams, we can drive sustainable growth and success. At Kathleen Black Coaching, our team is committed to helping our clients achieve these goals by fostering environments where everyone ’ s strengths are recognized and celebrated, and where diversity isn’t just an initiative but a core component of our success.
Through our pioneering work in team coaching and the Genius Model, we ’ ve shown that true success comes from harnessing the collective power of diverse genius. This approach maximizes individual potential and creates the synergy needed to achieve top 1% results.
Kathleen Black is a leading expert in team coaching and performance, renowned for her transformative keynote speaking and consulting services With over 15 years of experience, she has empowered thousands of top producers and real estate professionals to achieve peak performance through her unique blend of strategy, mindset, and cutting-edge techniques.
I THINK BEING STILL AND BEING SILENT AND FINDING YOUR OWN SPACE IS SO IMPORTANT IN THIS HECTIC WORLD.
– Jay Shetty
GET ORGANIZED WITH
monday.com is a fantastic tool to help you get organized. We use this platform with many of our clients Here are some quick tips on how to best leverage the tool for your business.
01 02 Project Management
Canva Workflow Team Collaboration
03 04 Resource and Task Management
monday.com excels in helping teams manage projects by providing customizable workflows, task tracking, and collaboration features. Teams can create boards for different projects, assign tasks, set deadlines, and track progress in real time.
With monday.com's automation capabilities, users can streamline repetitive tasks and processes. Automations can trigger actions like sending notifications, updating statuses, or moving tasks between boards based on predefined rules.
The platform enhances team communication and collaboration through features like shared boards, comments, file attachments, and status updates It centralizes project information, making it easier for teams to stay aligned and work together effectively
monday com offers tools for managing resources and tasks, including workload management, time tracking, and Gantt charts This helps teams allocate resources efficiently, monitor workload distribution, and ensure tasks are completed on schedule
dWhatdoyou owhenyour marketer quits?
Navigating when there is a gap in resources
BY: MELISSA LEWANDOWSKI
As we all know, marketing and social media play critical roles in driving business growth and maintaining your brokerage’s presence in a competitive market. So, what happens when your marketing manager, social media manager or a key member of your marketing team suddenly quits? Whether it’s due to a new job opportunity, personal reasons, or an unexpected life change, the loss can leave your brokerage in a vulnerable position. However, this doesn’t have to derail your operations. Here’s how you can manage the transition and alternative ways you can navigate the challenging situation.
Assess the Situation and Communicate
The first step is to assess the situation. Understand the reasons behind the departure and the timeline for the transition. If possible, conduct an exit interview to gather insights that might help in the future. Next, communicate the change to your team. Transparency is key let your staff know about the departure and the interim plan to ensure a smooth transition.
It’s also important to communicate with your agents and clients. They need to know that your brokerage is still fully operational and that there’s a plan in place to maintain consistency in your marketing efforts
Evaluate and Prioritize Ongoing Projects
With your marketing support or social media manager gone, it’s critical to quickly evaluate ongoing projects. Identify the most pressing tasks such as active social media campaigns, upcoming content deadlines, or scheduled events and prioritize them based on their impact on your business.
Create a list of essential tasks that need immediate attention. This might include scheduling social media posts, updating your website, or finalizing marketing materials for an upcoming campaign. For less urgent projects, consider putting them on hold until you have a more stable solution in place.
Engage Temporary Support
If you don’t have an immediate replacement lined up, consider bringing in temporary support to manage the workload. Temporary support can help keep your marketing efforts on track while you search for a permanent replacement. However, finding the right person quickly can be challenging, and onboarding a temporary worker can take time.
This is where The Real Estate Source can make a significant difference Our team of marketing professionals is ready to step in at a moment’s notice, ensuring that your marketing efforts continue seamlessly during the transition. Whether you need help with social media management, content creation, or strategic planning, we have the expertise to fill the gap and keep your brokerage’s marketing running smoothly.
We’re here to Support Your Business
Losing a key team member can be stressful and disruptive, especially in a fast-moving industry like real estate. That’s why we offer flexible, on-demand marketing and operations solutions to help brokerages navigate these challenges.
Here’showwecanhelp yourbrokerageinits timeofneed:
Immediate Marketing Support: We can take over your marketing and social media management on short notice, ensuring that your campaigns continue without interruption. Our team can handle everything from content creation and social media scheduling to email campaigns and website updates.
Strategic Planning: If your marketing manager was in the middle of developing a strategy, we can step in to complete the plan or adjust it as needed. We’ll work closely with you to understand your goals and ensure that your marketing efforts align with your business objectives.
Staff Training and Transition: Once you’ve found a permanent replacement, we can assist with onboarding and training to ensure a smooth handover. Our goal is to help your new team member hit the ground running, with a clear understanding of your brokerage’s marketing needs and processes.
Long-Term Support: If you’re considering outsourcing some or all of your marketing efforts, we offer long-term solutions that can be tailored to your brokerage’s unique needs. Whether it’s ongoing social media management, content creation, or full-scale marketing strategy, we’re here to support your business growth.
The sudden departure of a marketing or social media manager can be a challenging time for any brokerage. However, with the right approach and support, you can navigate this transition smoothly and maintain your marketing momentum.
The Real Estate Source is here to help, offering expert assistance to keep your brokerage on track. Whether you need temporary support, strategic guidance, or long-term solutions, we have the expertise to ensure your marketing efforts continue to thrive.
CONTRACTS
THE IMPORTANCE OF A STRONG FOUNDATION
Written by: Kate Teves
I have always been fascinated by the fact that many business owners often, or occasionally, neglect to craft or request even the most basic of agreements between themselves and other parties. They rely on goodwill and the perfect star alignment from the universe, only to discover the importance of those contracts when they lack leverage in a legal dispute. Business and employment contracts are not just legal formalities; they are foundational documents that establish the rights, obligations, and expectations between employers, employees, partners, vendors, and clients.
Strong contracts can help prevent long-drawn-out disputes, foster trust, and provide a clear framework for the successful operation of any business. Let’s explore the importance of having well-drafted business and employment contracts, focusing on their role in ensuring legal protection, clarifying expectations, managing risks, and fostering positive business relationships.
LEGAL PROTECTION: GUARDING AGAINST UNCERTAINTY
One of the primary purposes of a contract is to provide legal protection to all parties involved. In the absence of a well-drafted contract, disputes can arise over the interpretation of verbal agreements, leading to costly litigation and damaged relationships. A strong contract serves as a legally binding document that clearly outlines the terms and conditions of an agreement, making it enforceable in a court of law.
SO, WHO SHOULD YOU HAVE
CONTRACTS WITH?
Let’s look at the key groups to ensure you are protecting your business
Employees Clients Vendors
Contractors
In any business, contracts are essential tools for ensuring clarity and accountability between all parties involved Whether you're dealing with employees, clients, vendors, or contractors, having a well-structured contract in place can safeguard your interests and set clear expectations.
Without these agreements, you risk misunderstandings, legal disputes, and potential financial losses. Let's delve into the specific relationships where contracts play a crucial role and how they can help protect your business. Let’s jump into the details.
CONTRACTS & MORE
EMPLOYEES
01 02
CLIENTS
In the context of employment, a comprehensive employment contract protects both the employer and the employee. It sets forth the terms of employment, including salary, benefits, job responsibilities, working hours, and termination procedures. This clarity ensures that both parties understand their rights and obligations, reducing the likelihood of misunderstandings and disputes. For example, an employment contract that includes a non-compete clause can protect an employer from potential competition if an employee decides to leave and start a similar business.
Similarly, in business transactions, contracts protect companies from risks such as non-payment, delivery failures, loss of reputation or breach of confidentiality. A client service agreement which should be presented by the party delivering services will create a foundation of the relationship outlining the specific duties of each party and the consequences of noncompliance. By having these terms in writing, businesses can avoid ambiguity and ensure that they have legal recourse in case of a breach.
CONTRACTS & MORE
VENDORS CONTRACTORS
03 04
When working with vendors providing services to your business such as lawyers, accountants, and various consultants ensure that you are working with a reputable business that should be providing you with a service contract that also gives you the opportunity to inquire about things such as liability insurance and payment terms as well as exit clauses shall things not go as planned. Clear deliverables should also be outlined in a service agreement/contract that both parties can use to track progress and avoid unnecessary emails.
In a business context, contracts define the scope of work, deliverables, timelines, and payment terms. For instance, in a service contract, the agreement should specify what services will be provided, the standards for those services, and the deadlines for completion.
You may occasionally hire subcontractors for your business, as an example in our business we occasionally outsource recruitment projects when inundated with requests in order to meet and exceed our client's expectations. It is crucial for the health of our business to have a very clearly defined contract to support the outlining of proprietary information about how we service the client, our fee structure, and the ownership of the contract with the client. It also covers items relating to the non-solicitation of our business partners, employees and clients. This level of detail ensures that both the service provider and the client have a shared understanding of the project, reducing the potential for disputes over the quality or timeliness of the work.
1. Avoid the DIY Approach: Trust Professional Expertise
While online tools may promise quick and cost-effective contract solutions, they often fall short in addressing the complexities and nuances that a seasoned legal professional would catch Contracts crafted by experienced lawyers are tailored to specific needs and are more likely to withstand legal scrutiny Missing key clauses, misinterpreting legal terminology, or overlooking jurisdictional specifics can expose you to significant risks To ensure your interests are fully protected, it’s advisable to consult with a legal expert who understands the intricacies of contract law.
2. Diligently Review and Understand Every Clause
A significant portion of business disputes arises not from malintent, but from parties failing to thoroughly read or understand the contract terms. It’s imperative to not only read the document in its entirety but to fully grasp the implications of each clause. This includes understanding any legal jargon, recognizing the scope of your obligations, and identifying potential risks. If any part of the contract is unclear, seek clarification before signing. Remember, ignorance of the terms is no defense in the event of a dispute.
3.NegotiateTermsthatServeYourInterests
A contract is a mutual agreement, not a unilateral mandate. If the terms presented to you are not favorable or do not align with your business objectives, do not hesitate to propose modifications. Contract negotiations are a normal part of business, and your willingness to engage in this process can result in terms that better protect your interests. Whether it’s adjusting payment terms, extending deadlines, or refining the scope of services, ensure that the final agreement reflects a fair and balanced exchange between the parties involved.
4. Secure Proper Signatures to Validate the Agreement
A contract is not enforceable without the appropriate signatures from all parties involved The signature signifies that all parties agree to the terms and are legally bound by them In some cases, additional measures, such as notarization or witnesses, might be required to further solidify the contract’s validity Ensure that signatures are obtained promptly and correctly to avoid any future disputes over the enforceability of the agreement. Also, consider digital signatures where permissible, as they are increasingly recognized as valid and legally binding under various electronic commerce laws.
BUILDING TRUST THROUGH CONTRACTS
While contracts are legal safeguards, they also help build trust and foster positive relationships
A well-drafted contract shows commitment to transparency, fairness, and professionalism, which can boost confidence between parties. In employment, clear contracts contribute to job satisfaction and reduce disputes, leading to a more productive workplace. In business, contracts lay the foundation for long-term partnerships by clearly defining terms and addressing potential issues upfront, ensuring mutual respect and successful collaborations.
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01
SEPARATE BUSINESS AND PERSONAL FINANCES
One of the most common financial pitfalls for real estate professionals is blending business and personal finances Open a separate business bank account and use it exclusively for all real estate transactions This not only simplifies bookkeeping but also ensures you have a clear picture of your business’s financial health
02 CREATE A BUDGET AND STICK TO IT
Budgeting is essential in any business, but it’s especially important in real estate, where income can vary month-to-month Start by estimating your monthly expenses and setting aside funds for marketing, transportation, office supplies, and professional fees. Be realistic about your income projections and adjust your spending accordingly
03 TRACK EVERY EXPENSE
Keep detailed records of every expense, no matter how small Tracking expenses is not just about understanding where your money goes; it also helps maximize your tax deductions Consider using accounting software or mobile apps to make expense tracking easier and more accurate
04 PLAN FOR TAXES
Taxes can be complicated for real estate professionals, especially when dealing with commissions and multiple income streams. Set aside a portion of every commission check for taxes aim for at least 2530% Consulting with a tax professional familiar with the real estate industry can also help you identify deductions and credits specific to your business
05 INVEST IN PROFESSIONAL HELP
While it may be tempting to handle everything yourself, investing in professional accounting services can save you time and money in the long run An accountant can provide valuable insights, help you stay compliant with tax laws, and offer strategies to optimize your financial performance
06 REGULARLY REVIEW YOUR FINANCIALS
Set aside time each month to review your financial statements This will help you identify trends, catch any discrepancies early, and make informed decisions about your business Regular financial reviews are key to maintaining a healthy cash flow and planning for future growth
NAVIGATING OPTIMISM
BY: VIRGINIA MUNDEN
The Canadian real estate landscape is everevolving, with each year bringing its own set of challenges and opportunities. As we navigate a market reminiscent of the late '80s, early '90s, and even the turbulent times of 2008 and 2017, it's essential for REALTORS® to adopt a mindset of optimism through what I call the 4 Cs:
Community, Courage, Consistency, and Calm.
This industry may continually test our patience and adaptability, but it also offers a chance to demonstrate our strength and commitment to serving clients with an elevated experience in their dream of home ownership.
When times get tough, the tough get going. So, let's get going.
COMMUNITY
Communities are the most essential component to our success, and here, I speak of the communities we live in, the communities we work in and we love in. In times of uncertainty, the power of community cannot be overstated. As REALTORS® we are fortunate to belong to a network of community leaders, local businesses & entrepreneurs and politicians who understand the power of connecting and supporting each other to grow our communities. Now more than ever, it's crucial to lean on the community for support, guidance, and collaboration, as well as be there for people who need you most.
And, most importantly, knowing and understanding your neighbourhood, or area of expertise. How well do you know your neighbourhood? Are all your clients - past, present and potential on your social media? If not, by being actively present in the community, will get them there.
Online communities are also very important as we work intactly within the power of the digital space with both our real estate community, but most importantly our client community. Engaging with fellow REALTORS® through networking events, online forums, and social media groups can be a great source of inspiration.
Sharing insights, exchanging strategies, and offering encouragement to one another. By fostering a sense of working together, this can navigate challenges more effectively and emerge stronger as an industry going forward.
Both online and offline communities hold power. Don't underestimate the importance of building and nurturing relationships with clients and prospects in community and building relationships with them online. Take the time to listen to their concerns, understand their needs, and provide personalized solutions. In a competitive market, genuine connections can make all the difference in securing trust and loyalty from the people who will give you the business.
COURAGE
Embracing challenges with courage and confidence is essential, especially when times are tough. Yes, there will be days when you feel depleted, but don't let them get the best of you. The road ahead will present more challenges—I'm not going to lie. But instead of fearing and doubting your success, approach each challenge with courage and a new lens. Engage in initiatives that help you grow as a person first and then, as a business professional second. The greatest ROI in any profession is kindness, compassion, and empathy.
When the market is slow, take the time to learn new technologies and marketing strategies. Whether it's re-strategizing your business plan, improving communication, enhancing social media marketing, or leveraging predictive analytics, now is the time to focus on these areas.
Don't be afraid to think outside the box and explore unconventional avenues for generating leads and closing deals. Consider partnerships with local businesses, hosting virtual workshops, or organizing community events to showcase your expertise and establish credibility. Small, intimate settings, like a one-on-one with a dear friend or client, can be incredibly powerful.
CONSISTENCY
In a volatile market, consistency is crucial. Engaging in small, positive actions every day adds up. Trust me. Stay committed to your goals and strategies, even when faced with setbacks. Complaining about lack of listings, high-interest rates, and multiple offers online sends mixed messages. Our role as trusted REALTORS® is to provide options and solutions to help clients achieve their
dreams. Establish a routine that prioritizes lead generation, client communication, and professional development. Set achievable goals and track your progress regularly. Consistent effort over time yields results and builds trust with clients and colleagues alike.
If you stay committed and consistent, you'll be ready when the market picks up—and it will. Take it from experience.
Don't give up!
CALM
There's no such thing as balance, so let's be clear on this. Life and work often fuse together, and that can be thrilling. In the fast-paced world of real estate, it's easy to feel overwhelmed by constant demands. Add life into the mix, and it can be hectic. I know this all too well, having been a licensed REALTOR® for over three decades.
Amidst the chaos, it's crucial to prioritize self-care and maintain a sense of inner calm. Set boundaries, especially in the social space where things often appear grand —but aren't always so.
Schedule regular breaks, practice mindfulness techniques, and engage in activities that bring you joy and relaxation, whether it's yoga, the gym, a daily run, painting, music, or even an afternoon nap.
Stay informed about market trends, but avoid fixating on every fluctuation and rumor. Focus on what you can control, such as providing exceptional service to your clients and honing your skills as a REALTOR®. By cultivating inner peace, you'll be better equipped to navigate the ups and downs of the market with grace.
The constantly changing real estate industry may present its share of challenges, but it also offers opportunities for growth, connection, and resilience. By embracing the principles of community, courage, consistency and calm, REALTORS® will remain optimistic in their work, ensuring success even in the most challenging of times.
We all have an opportunity to make the year end positively, if we continue to work with our community with courage, consistency and calm. It’s a proven fact, I have done it for 3 decades and have experienced this type of market and each was my greatest learning year.
For more inspiration, motivation and a little truth-serum, follow us at:
@thebuzzconference
thebuzzconference.com
MEET THE TEAM
MELISSA LEWANDOWSKI
Advisor & The "Fixer"
TEMITOPE SANGODEYI
Junior Graphic Designer
NICOLE LaCHAPPELLE
Graphic Design & Digital Maven
Senior Graphic Designer
SUSAN ROGERS
Community Manager & Social Queen
BEVERLY NOLASCO
Operations & Market Expert
Investor Relations & PR
Events & Customer Management
TAMMY GILME
STEPHANIE O’BRIEN
MICHELLE MOSES
UPCOMING EVENTS
1
BUZZ iN Power 2024
September 26, 2024 | Liberty Grand Entertainment Complex | Toronto, ON
Let’s end the year ‘ iN Power ‘! “To be in power” is to hold a position of authority & control, typically within an organization. It implies having the ability to make decisions, influence actions, and enforce rules or policies. People or groups in power have the responsibility and capacity to direct and manage resources, and their actions often impact a large number of people
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Royal LePage Shelter Foundation Nightlight 2nd Annual Event
October 24, 2024 | National
Royal LePage Shelter Foundation Night Light Walk will be taking place in various locations across Canada. Find your local city and join in to support and provide urgently needed resources and hope to women and children experiencing domestic violence.
Celebrating its 30th year, Banff Western Connection is a real estate conference that provides REALTORS®, brokers and other real estate professionals the chance to forge new partnerships, gain invaluable insights, and light the way forward in their real estate journey. January 23-25, 2025 | Fairmont Banff Springs | Banff, AB
FINAL THOUGHTS
“I’m excited to see what this next quarter brings. It has been a challenging time for many, but I remain hopeful of a stronger tomorrow for our industry.”
As we look ahead to the future, I am filled with a renewed sense of hope and excitement for what lies ahead in the real estate industry. The challenges we've faced have only strengthened our resolve, and the innovations we've embraced are setting the stage for a new era of growth and opportunity
Together, we're not just adapting we're leading With every challenge comes the chance to innovate, collaborate, and redefine what success looks like in this dynamic industry The road ahead is bright, and I truly believe that our best days are still to come
Here's to the future full of potential, progress, and the promise of continued success Till the next issue!
