The Raines Group-Seller Guide

Page 1


Our Leadership Team

In 1983, Sandy Raines launched her real estate career, quickly earning the prestigious title of "Rookie of the Year." Her rapid success, extensive experience, and natural leadership propelled her to Vice President at a major real estate firm in Michigan.

In 1998, Sandy relocated to Columbus, where she built her own real estate team Stephanie Masterson joined her in that same year, and together, they formed a successful partnership. Their vision and dedication led to the addition of Karla in 2003, officially establishing The Raines Group.

Today, The Raines Group is a powerhouse real estate team, known for its expertise, client-focused approach, and proven track record of success Trusted to guide clients through every step of the selling process, they have earned a stellar reputation for delivering exceptional service and results in the community.

Sandy Raines
Stephanie Masterson Karla Ballenger
CEO

Sandy Raines

Designations & Affiliations

National Association of REALTORS® (NAR)

Ohio Association of REALTORS® (OAR)

Columbus Board of REALTORS® (CBR)

Founding Member of the Certified Luxury

Home Marketing Specialist Program (CLHMS)

Howard Brintons STAR Member

TRG Mastermind Moderator

New Albany Realtors Association, Member

Stephanie Masterson

Broker Partner and President

Designations & Affiliations

Ohio Realtors Board of Directors, 2024-2025

Columbus REALTORS’ Board of Directors, 2024-2027

Columbus REALTORS’ Foundation Board of Trustees, 2024 Secretary, Member 2023-2025

Columbus REALTORS’ MLS Committee + Board of Directors, Member 2024

Columbus REALTORS’ Scholarship Committee, 2023 Chair, Member 2019-2024

Independent Broker Association, Member 2023-2025

New Albany Chamber of Commerce, Trustee 2025-2027

New Albany Links Swim Team Board, Vice Chair 2023-2025

New Albany Intermediate School PTO, 2023-2025

New Albany Volleyball Coach, Grades 3-5, 2022-2024

New Albany Realtors Association, Member 1998-present

National Association of REALTORS®, 1998-present

Karla Ballenger

Partner and Real Estate

Designations & Affiliations

MLS Committee Member, 2025

National Association of REALTORS® (NAR)

Ohio Association of REALTORS® (OAR)

Columbus Board of REALTORS® (CBR)

The Raines Group, Leadership Council

Real Estate Investment Certification (REI)

Certified Staging Advocate (RESA + CSA)

New Albany Realtors Association, Member

Recipient of Top Agent at HER Realtors, 2001

Started TRG Brokerage, CEO 2022

Joined HER Realtors® Brokerage, 1999

Ohio License Obtained, 1998

Tomie Raines, Inc , V P of Sales & Training, 1988–1998

Michigan License Obtained, 1984

Education: Middle and High School Teacher & Coach, 1972–1979

Other: Delta Flight Attendant, 1979–1984

Real Estate: Certified New Home Specialist Program

Certified Luxury Home Marketing Specialist Program

Council of Residential Specialists

Program (CRS course work)

Formal: Michigan State University, B S Ed

Church of Ressurection, Parish Finance Council 2020-2025

Accredited Buyer's Representative designation, 2024

Pricing Strategy Advisor certification, 2024

Certified Relocation Professional (CRP) designation, 2023

Columbus REALTORS’ President’s Commitment Award, 2022

Launched TheRainesGroup Brokerage,Principal Broker,2022

Inaugural Leadership New Albany, Class of 2018

Joined HER Realtors® Brokerage, Fall 1998

Joined New Albany Realty Brokerage, Spring 1998

Ohio Dominican University, 2005 Bachelor's of Science

Magna Cum Laude | Delta Epsilon Sigma Hondros College

Ohio Real Estate Broker, Winter 2007

Ohio Sales Associate, Fall 1998

Columbus State Community College, 1998

Associates Degree - Real Estate

Consultant

Owner/Partner All Terrain Sports, 1998 - 2001

Started TRG Brokerage, Partner, 2022

Ohio License Obtained, 2001

Joined HER Realtors® Brokerage, 2001

Joined The Raines Group, 2003

Joined Leadership NA, 2024

The Ohio State University College of Art & Design Hondros College

The Raines Group:

Our Sales Staff

Our sales staff is made up of real estate experts our clients trust . Each member of our team comes equipped with unique experiences and service-focused skills to help you in your home purchase

CANDACE CAULKINS
Emily Benedict
jenny Bilchak
Dominic Cassan
Rhonda COx
Marian Halliday
Monica Kessel
Krista Lofthouse
Elia Hughes
Kimarie Martin
JENNIFER POPHAM
Abby Carfagna
Tori Cipro
Jami Blosel
Renee Mougin
Jamie SECHLER
Jean-Luc Grand-Pierre
Nicole Ribich
Jenna Murphy
Jenna Crowley

The Raines Group: Our Operations Staff

In addition to our collection of real estate experts, our operations team provides the backbone to ensuring everything on our team runs smoothly

From managing listings to marketing and closing, our team handles every process from start to finish!

Davis Eckelman
Chris Hart
Amy Dutiel
Lauren Childers
Stephanie Wetzel
Christian Callarik
MADDY Rosenburg
Ditche Esguerra

Our Results

Across the region, The Raines Group is trusted for their results and their years of success helping clients sell their home .

Here’s what you get when The Raines Group works for you:

• Award-winning service in Central Ohio since 1998

• On average, our listings sell at over 99.8% of asking price in 13 days or less

• We close between 350 – 450 real estate transactions each year

• 99% of our transactions make it successfully to the closing table

• Approximately 60% of our business comes from repeat business or referrals

We Believe in Results

Our work is motivated by both excellent service and results for our clients. That’s why we’re truly proud of what we’ve accomplished:

We have the statistics to prove our systems really work:

• #1 Sales Team in the Central Ohio (sales volume), 2004-2018, 2020-2024

• Top 60 Large Team Nationally - Sales Volume Ranked By The Real Trends, 2020 and 2023

• #1 Real Estate Team at HER Realtors® Brokerage nationally (closed sides, volume, production), 2003–2018, 2020-2021

Our team of dedicated professionals includes:

• 27 licensed REALTORS®

• • • 5 licensed specialized support personnel 4 specialized support personnel 1 licensed Broker

• 1 full-time virtual assistant

We work to ensure that our results become reflective of our client experiences. That’s because it’s truly our pleasure to help you purchase a home

Award-Winning Service

We believe that our results are all about our clients . For over a decade, we have been recognized with local, regional, and national awards, and that has allowed us to provide even greater success and service for our clients .

Our selection of awards, distinctions, and designations includes:

#1 in Central Ohio

#1 Large Team in the State of Ohio

Top 60 Large Team Ranked Nationally

#1 Agent nationally for closed volume & units at HER, Realtors®

• • • •

#1 in Central Ohio

#1 Large Team in the State of Ohio

#22 Large Team Ranked Nationally

#1 in Central Ohio (sales volume)

#1 in Central Ohio (sales volume)

#1 at HER, Realtors® (sales volume)

#1 in Central Ohio (sales volume)

#1 at HER, Realtors® (sales volume)

#50 ranked Nationally for by Real Trends (sales volume)

#2 Agent nationally for closed volume and units at HER, Realtors®

#2 Agent in Central Ohio (volume)

#1 Agent nationally for closed volume and units at HER, Realtors®

#1 Agent in Central Ohio (volume)

#171 Sales Team nationally (volume) on the Wall Street Journal’s The Thousand List

#1 Agent nationally for closed volume and units at HER, Realtors®

#1 Agent in Central Ohio (volume)

#94 Sales Team nationally (volume) on The Wall Street Journal’s Top 100 List

#1 Agent in Ohio (sales volume)

#94 Sales Team nationally (units) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume & units at HER, Realtors®

#1 Agent in Ohio (sales volume)

#94 Sales Team nationally (units) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume & units at HER, Realtors®

#1 Agent in Ohio (sales volume)

#62 Sales Team nationally (sales volume) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume & units at HER, Realtors®

#1 Agent in Ohio (sales volume)

#88 Sales Team nationally (sales volume) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume at HER, Realtors®

#1 Agent in Ohio (sales volume)

#67 Sales Team nationally (sales volume) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume at HER, Realtors®

#1 Agent in Ohio (sales volume)

#1 Agent nationally for closed volume at HER, Realtors®

#1 Agent in Ohio (sales volume)

#75 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume at HER, Realtors®

#1 Agent in Ohio (sales volume)

#87 Sales Team nationally (sales volume) on The Wall Street Journal’s Top 100 List

#1 Agent nationally for closed volume at HER, Realtors®

Ruby Award ($50,000,000 plus in sales)

#1 Agent in Franklin County (volume)

#1 Agent nationally at HER, Realtors®

Ruby Award ($50,000,000 plus in sales)

Grand Marketing Award from the BIA

Personal Achievement Award from The Wall Street Journal and The Luxury Conclave

HER, REALTORS® #1 Agent nationally

Ruby Award ($50,000,000 plus in sales)

Grand Marketing Award from the BIA #1 Agent in Ohio (sales volume)

Overall Excellence in Marketing Award from The Wall Street Journal & The Luxury Conclave (North America)

Grand Marketing Award from the BIA

#1 Agent nationally at HER, Realtors®

Ruby Award ($50,000,000 plus in sales)

#1 Agent in Ohio (sales volume)

We Appreciate Our Clients

Our greatest joy comes from helping our clients

That is why we have pulled together a selection of complimentary resources to help them when it comes time to make their move .

As our client, we make available the following:

• Moving Truck

• Moving Van

• Table & Chairs

• A Power Washer

• A Frozen Beverage Machine

• Wireless Speakers

• Projector & Movie Screen

No matter what you need, chances are we can help with an inventory that is always growing to better serve our clients.

Giving Back To Columbus

We have always believed in giving back As a community partner, we aim to make a positive contribution to where we live, work, and play .

Causes, programs, and educational leaders we support include:

A Kid Again

After School Allstars

Alvis

American Heart Association

Amethyst

Angel Works Foundation

Books For Bedtime

Children’s Hospital

Circle of Friends

Coalition Against Family Violence

Columbus Academy

Columbus Diaper Bank

Columbus Dog Connection

Columbus Jewish Day School

Columbus School for Girls

Columbus Speech & Hearing

Center

Community Kitchen

Crawford Crew

DSACO

Drug Safe Worthington

Form 5 Prosthetics

Furniture bank of Central Ohio

Girls On The Run

Gracehaven

Habitat for Humanity

Healthy New Albany

Huckleberry House

Jerseys of Hope

Jimmie Heuga Foundation

Junior Achievement

Junior League

Lettuce Work

Licking County Humane Society

Lifetown

Love w/o Hurt

Make It Fit Foundation

Make Kindness Contagious

Mental Health American of Franklin County

Nationwide Children’s Hospital

NC4K

Neighbor to Neighbor

New Albany Chamber

New Albany Classic

New Albany Food Pantry

New Albany High School & Middle

School Band

New Albany Historical Society

• New Albany Library

• New Albany Performing Arts Center

• New Albany PTO

• New Albany Symphony Orchestra

• New Albany Women’s Network

• New Albany Well Being Initiative

• Operation Smile

• Overwatch Partnership

• Pilot Dogs

• Project Redeem

• Race for a Cure

• Red Cross

• Respire Haiti

• Salvation Army

• Special Olympics

• TedX New Albany

• United Way

• Wexner Center

• World Vision

• And More!

Our Client Results

We want you to feel comfortable choosing a team not based on what we can do for you, but how we’ve helped others do the same . Here is just some of what our past clients had to say about The Raines Group:

“We are your biggest fans You did what other agents couldn’t do: sell our home.”

– Stephanie and Art Fitzpatrick

“Your team is, without a doubt, the most proactive team of real estate agents that we have dealt with.”

– Jay and Robin Canowitz

“Out of all the real estate agents that I’ve worked with, you, by far gave me the best value for my money ”

– Todd Alexander

“Your ‘can-do’ attitude, upbeat personality and attention to detail made the whole process a real joy.”

– Roger McCoy

“The efficiency, commitment, and competency of the entire Raines Group was outstanding. At no point in the process did we ever wonder what step was next or what was needed from us They were proactive in guiding us through the whole process.”

– Dawn and Chris Hinckley

We could not have been more pleased with The Raines Group. What set them apart was their commitment to our goals, enthusiasm, positivity, and communication. We were thoroughly satisfied and will absolutely recommend The Raines Group in the future ”

– David and Deanna McClure

Comprehensive Marketing For Your Home

We combine our large network, traditional advertising, and cutting-edge digital marketing to give your home maximum exposure .

Today’s buyers demand 24/7, 365 access to information in the convenience of their own homes That’s why we developed the most innovative, comprehensive marketing plan in the business, combining traditional and digital marketing, to drive these “connected consumers” to your listing, regardless of where they’re searching for a home!

By using this customized approach, we’re better able to find the buyer who will pay the most for your home.

The Importance of Effective Pricing

The most activity and the highest and best offers typically come in the first 21 days a home is on the market . Same if you overprice your home and then reduce the price, you lose precious time as well as the excitement that a new listing generates.

A house takes on a reputation surprisingly fast. Even after you lower the price, prospective buyers may be wary, wondering why your home has been on the market for so long . You have lost a strong negotiating position and, in the end, may even have to settle for less than market value . That’s why it is so important to make the most of your entry into the market

But instead of making an offer on your home, these buyers are out viewing others that they perceive to fall within their price range . By overpricing, you are helping to sell other, more competitively-priced homes. You are highlighting their value at your own expense

A disparity between your asking price and your home’s appraisal value can quickly become a deal-breaker.

We must be able to defend your price to the appraiser, and the lender must be able to justify it to the market. If your home’s appraisal value is lower than your asking price, your buyer could back out at the last minute.

The higher your price, the fewer qualified prospects you’ll have.

Buyers compare houses. They are looking for the home with the most amenities at the best price

Interested in a more nuanced pricing strategy? All you have to do is ask one of our specialists for their help

A Buyer’s Perspective On Home Values

The current market value of your home is determined by the selling prices of similar homes in your area . Factors that do not affect the value of your home include:

The price you paid for the house.

The majority of houses sell for market value, which is constantly changing and may not support your original purchase price at the time you choose to sell

Your need for money.

The current value of your home is dictated by the market, not by your need or desire to turn a profit.

Your desire to recoup the cost of maintenance-related repairs.

The purpose of maintenance is to preserve a home’s value, not to create value . The cost of maintenance cannot be added to the market price of your home.

Your desire to recoup the cost of home improvements.

Make improvements for your own enjoyment, not with the hope of passing their full cost along to future buyers

How much it would cost to build your home today.

The bottom line is, you cannot sell your home for more than buyers are willing to pay

How attached you are to your home. Any attachment you feel will not be shared by the buyer . Sentimental value does not correlate with a higher selling price.

Is Your Home Priced Correctly?

At The Raines Group, we will do everything we can to sell your home quickly, at the best price, and with no hassles.

The one thing we can’t control or change is the market

Even though we know how valuable your home is, its value from a selling standpoint will be determined solely by the market.

To help you decide whether your home is priced correctly, The Raines Group has generated the following “levels of seriousness . ”

1. The “Maybe This Seller Isn’t Serious” Level

No showings and no offers. Agents and potential buyers are not even interested in seeing your home. They believe they can get more for their money elsewhere.

2. The “It’s Okay...But I Think I’ll Keep Looking” Level

Either 10 to 12 showings and no offers or just a few showings. Potential buyers believe they can still get more house for their money, and they are willing to continue looking.

3. The “This Is It!” Level

Showings, second showings, and offers in the first four to six weeks. Congratulations! You have placed your house on the market at the right price Your price even supports their belief that your house might be their next home They are now ready to buy

Keep in mind that, even if your home is priced correctly today, that may change with the market. As we list your home, we will keep you informed on the market, how it’s changing, and what we can do to strategize to get an effective result for you

Photography Appointment Checklist

Once your home is ready, you’ll be contacted by our marketing department to schedule an appointment to take photos of your home.

Staging your home is the first step in creating professional and inviting marketing materials that will attract buyers.

We want your home to show all its beautiful details, so prior to your photo appointment, please go through this checklist to make sure your photos turn out the best!

Interior

Schedule an appointment with a staging professional if requested by your agent.

Pack away anything that can “clutter” a photo (framed family photographs, figurines, vases, etc.).

Clear all pens, paper, medicine bottles, mail, and magazines from countertops and desks.

Clear kitchen counters — remove items such as toasters, coffee pots, soap dispensers, and towels.

Remove magnets, calendars, and any other objects from your refrigerator.

Relocate high chairs, booster seats, etc. to a non-photographed area (laundry room, garage, closet) until after the photo shoot.

Relocate trash cans and wastebaskets to a non-photographed area until after the photo shoot.

Remove pet toys, as well as food and water dishes, until after the photo shoot.

Clean all bathrooms . Remove toiletries from countertops and shower stalls. Remove towels and/or robes from the back of doors Lower toilet lids Remove floor mats for a cleaner look

Make all beds and minimize clutter in bedrooms

Check to make sure that all light fixtures are functional. Replace bulbs where needed.

Remove or minimize season-specific decor.

Minimize the number of toys left out by children .

Exterior

Remove cars from driveway or in front of the home for exterior shots.

Close all garage doors.

Sweep walkways, clean up after pets, and clear lawn of hoses, toys, and other objects.

Straighten outdoor living areas (deck, patio, porch, etc .) and arrange patio furniture in an inviting manner.

Mow and trim the lawn, hedges, and trees of any overgrowth.

Remove trash bins from view.

Your To-Do List

An integral part of our sales and marketing system is you!

The information you provide about your home allows us to market your home more effectively and get it sold in a hurry!

The following is a list of items that you must provide to your agent as well as forms (included in this section) for you to complete and return at your initial meeting

What You Need For Your Initial Meeting:

Two copies of house key(s) check to be sure they work!

Floor plans, if available

Copy of title insurance policy, if purchased within the last 10 years

Homeowner Association info including amount and purpose of fees, covenants, and restrictions

The latest appraisal of your home (to confirm correct square footage)

A survey of your property, if available

Alarm instructions, if applicable

Mortgage account number and customer service number

Utility Providers and Chart (2 Pages)

Room Measurements Home

Improvements My Top Ten List

Words From The Seller

* These forms can be found on the following seven pages .

What Items Are Included?

You can help avoid misunderstandings and possible disputes by being very specific, in writing, about what is included in the sale and what is not

Being clear about what items stay with the property and what items are not included in the sale of the home will position you for a smoother transfer of ownership .

Property Address:

Refrigerator

Dishwasher

Trash Compactor

Stove (range)

Microwave

Washer/Dryer

Dining Room Chandelier

Other Light Fixtures (specify) Bathroom Mirrors

Powder Room Mirrors

Other Mirrors (indicate location)

Drapes (indicate location)

Play Structures

Gas Logs Fireplace

Screens/Equipment

Air Conditioner(s)

Central Vacuum/Attachments

Invisible Fence & Components

Satellite TV Components

Other (please specify)

# of Garage Door Openers

# of House Keys

Seller’s Name

Seller’s Name

Date: Date:

What do you love most about your home? Our most compelling marketing ideas usually come from directly from the sellers After all, nobody knows your home better than you do! Ask yourself: “If I were a buyer, what features of this property would I find most attractive?”

Seller’s Name:

Buyer’s Name:

Property Address:

Agent Name:

Agent Email/Phone:

Please make arrangements with the Utility Companies for your new home:

Gas Companies

Columbia Gas of Ohio

Energy Cooperative

Suburban Natural Gas

Electric Companies

American Electric Power

Energy Cooperative

Pioneer Energy

City of Westerville

Fairfield County Utilities

First Energy

Nationwide Energy Partners

South Central Power

Water and Sewer Companies

City of Bexley

City of Columbus

City of Dublin

City of Gahanna

City of Westerville

Del-Co

Guardian Water

Nationwide Energy Partners

Jefferson Township

Pioneer Energy

Spectrum Water

Village of Granville

Trash/Refuse Companies

Ballantrae Association

Big 0 Refuse

City of Columbus

City of Bexley

City of Dublin

City of Gahanna

City of Upper Arlington

City of Westerville

Rumpke

Towne Properties

Village of Granville

Waste Management

Other:

Other:

Other:

800-344-4077

800-255-6815

740-548-2450

800-277-2177

800-255-6815

614-442-7100

614-901-6430

740-652-7120

800-633-4766

877-818-2637

740-653-4422

614-235-8694

614-645-8270

614-410-4750

614-342-4440

614-901-6770

740-548-7746

877-291-3141

877-818-2637

614-864-0740

614-442-7100

614-777-1199

740-587-0707

www columblagasohio com

www ohloenergvcoop org

www snaco com

www aepohio com

www ohloenergycoop org

www pioneerem com

www westervil le org

www co falrfield oh us

www firstenergvcorp com

www nationwIdeenergypartners com

www southcentralpowercom

www bexley org

www columbus gov

www dublInohlousa gov

www .gahanria .gov

www westerville org

www delcowater com

www guardianwp com

www nationwIdeenergypartners com

www jeffersonwatersewerdistrict com

www ploneerem com

www spectrumutilities com

www granville oh us

614-781-0055

888-924-2446

614-645-3111

614-235-8694

614-410-4750

614-342-4440

614-583-5370

614-901-6770

800-828-8171

614-781-0055

740-587-0707

800-963-4776

www ballantraedublinoh com

www blgorefuse com

www columbus gov

www.bexley.org

www dublinohlousa gov

www gahanna gov

www uaoh net

www westerville org

wwwsurnpke.com

www towneprooerties com

www granvilletownship org

www wm com

Big Walnut

• www bigmalnut k12 oh us

Buckeye Valley

• www buckeyevalley k12 oh us

Canal Winchester

• www.cwschools.org

Columbus City

• www columbus k12 oh us

Delaware

• www dcs k12 oh us

Dublin

• www dublinschools net

Gahanna

• www gahanna k12 oh us

Grandview

• www grandviewschools org

Granville

• www.granvilleschools.org

Hilliard

• www hilliard k12 oh us

Marysville

• www.maryville.k12.oh.us

New Albany

• www new-albany k12 oh us

Olentangy

• www olentangy k12 oh us

Pickerington

• www pickerington k12 oh us

Reynoldsburg

• www reyn org

Southwestern

• www swcs k12 oh us

Upper Arlington

• www uaschools org

Westerville

• www westerville k12 oh us

Worthington

• www.worthington.k12.oh.us

HOA/Condo Assoc /or Not Applicable

HOA/Condo Assoc /or Not Applicable

Home Improvements

What updates have you made since buying your home? This is a question frequently asked by buyers and your opportunity to boast about all the wonderful things you have done to make your home truly unique .

Property Address:

Words From The Seller

Are there certain things you wish you could tell a buyer about your home, community, or street? This is your opportunity to write a letter for potential buyers to read when they visit your home

Sellers’ Condominium / HOA Document Checklist

Seller is advised to obtain the following information and documents at time of listing Per Paragraph 6 5 of the Residential Purchase Contract, Seller is required to deliver this information and these documents to Buyer immediately after contract acceptance.

1. Name of Owner’s Association: Contact Name: Phone: E-mail:

2. Condominium/HOA Board / Management Company Contact: Officer Name: Phone:

E-mail:

3. Contact information for any other mandatory membership association, if applicable;

4. Condominium Declaration and/or Deed Restrictions, and Bylaws of the owners’ association (condominium or homeowners’), including all amendments to the Declarations or Deed Restrictions except amendments that only increase the number of units or homes subject to the Declaration or Deed Restrictions;*

5. A statement from the association regarding this home/unit, confirming when the next (assessment) payment is due, the amount of such payment, the amount of any pending special assessments(s), and that the account is current;*

6. Association Initiation Fee, Reserve Contribution, and Association Transfer Fee;

7. Minutes from the last 3 meetings of the directors or trustees of the owners’ association;*

8 Minutes from the last meeting of members of the owners’ association;

9. Most recent version of unrecorded Rules and Regulations, including Amendments to the Declaration, specifically, those affecting this unit or affecting changes in the common or limited common areas . *

10 . Current Financial Statement showing the nature of the association’s assets,* including: A) Most current balance sheets, income and expense statements, and budget; and B) Copy of the most recent reserve study

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.