Parking & Mobility, July 2021

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/ EDITOR’S NOTE DEPARTMENTS 4 ENTRANCE The Shadow Proves the Sunshine By Mark Lyons, CAPP

6 FIVE THINGS TO LOVE ABOUT IPMI’S NEW FORUM 8 THE BUSINESS OF PARKING You Can Teach an Old Dog New Tricks: Digital Marketing Edition By Bill Smith

10 MOBILITY & TECH Perspectives on the Curb By Robert Ferrin

13 GET TO KNOW THE ACCREDITED PARKING ORGANIZATION PROGRAM 14 ON THE FRONTLINE I Want Patience and I Want It Now By Cindy Campbell

16 PARKING & MOBILITY SPOTLIGHT Tips to Prepare for a Touchless Parking Future By Rajiv Jain

18 ASK THE EXPERTS 48 BY THE NUMBERS 49 IN SHORT 51 AROUND THE INDUSTRY

Perspective SOME OF YOU WILL GET THIS: We are, as I type,

getting ready to head out for a weekend away. The other people in my house eagerly packed their own bags, filled travel cups with their beverages of choice, picked up snacks, and were ready to roll. I packed my bag. Packed a bag of beach towels. Planned meals and packed a pantry-goods bag and a cooler. Made sure we had a basic bag of first-aid supplies just in case. Counted days and packed dog food, meds, treats, and toys. Did four loads of laundry, towels last, and watered plants. Set the air conditioning to away mode. Cleaned everything questionable out of the refrigerator and took out the trash. Made sure the washing machine and dishwasher were cracked open. Picked up new sunscreen and bug spray. Checked window locks, let the neighbors know we’d be gone, unplugged computers and TVs. And the list goes on. It’s not a “poor me” thing—a weekend away will be lovely. But it’s a lot of work, too, and my reaction to last-minute “let’s go” announcements is different than anyone else’s. I’m thankful they get it, which is all about considering everyone’s perspective. Understanding that perspective makes a family run well, and it does the same in a professional organization. And the people who get it are the ones we appreciate working with, and often, the ones who rise to the top. This year’s IPMI Professional Recognition awardees are no different—read their stories starting on p. 24 and you’ll see, over and over, that they work well with others and take the time to understand where they’re coming from, including pitching in to help when appropriate. I very much enjoyed learning about this year’s winning professionals and hope you’ll spend some time with their profiles. There’s lots to learn and appreciate about how they approach their work and their organizations. Thanks, as always, for reading Parking & Mobility. My email is below and I’d love to hear what you think. For now, just a few more bags to get into the car and I’m off on our weekend of fun. I hope, this summer especially, you’re doing some of the same—including some of the preparations. It’s worth it. Until next month…

54 PARKING & MOBILITY CONSULTANTS 56 CALENDAR 58 ADVERTISERS INDEX 60 IN CASE YOU MISSED IT

Kim Fernandez, CAE, editor fernandez@parking-mobility.org

PARKING-MOBILITY.ORG / JULY 2021 / PARKING & MOBILITY 3