The Paisley MAGAZINE
Media Kit 2018 Photo:The Book LLC
T H E
PAISLEY
For Ponies
&
Smaller Equines
M A G A Z I N E
INSIDE:
Featured Business: Elliena EQ
Meet the Pony Finals Grant Winners
Paisley: the Pony Behind the Magazine Volume 11, Issue 3
The premier source for all things junior in the horse and pony world
For Juniors...By Juniors We effectively reach the junior rider market better than any other publication
The Paisley Magazine is known as the go to source for junior equestrians and their families. Our young equestrian contributors provide valuable insight into current trends and happenings in the equestrian lifestyle. Readers come to us seeking the latest information on nutrition & care, equipment & supplies, as well as equine venues & fashion.
Our Readers About the Equestrian Industry:
Equestrian competitors and fans constitute an ideal market for high quality products and services. As a group they are well educated, have ample disposable income and the time to use it in pursuit of their passions. Other factors, including age and profession, make them a perfect target audience for corporations seeking an upscale market. Research compiled from USEF offers these indicators of the buying power and influence held by horse sport enthusiasts:
* 85% are women * 63% are married * A majority are between 34-54 years of age
* 63% have traded stocks, bonds or mutual funds in the last year * The market value of the average home is $594,000. 22% own two or more homes.
* 66% have a college degree or better
* On average, they spend 30 nghts per year in a hotel and rent a vehicle four times per year.
* 56% are employed full-time
* They own three vehicles; 53% own a pick-up truck
* 80% make or directly influence purchasing decisions at work
* 94% own a pet besides a horse or pony. Average number of cats owned is two and average number of dogs owned is two.
* 38% have a net worth over $500,000 * Nearly half have an annual income greater than $100,000 * 40% live on a farm; 66% of those are ten acres or more
Equestrian enthusiasts are highly active and mobile. Forty-three percent take more than 16 airline trips a year. Over half have purchased a new automobile within the last year and 97.3% hold more than one credit card account. * * Source: USEF
About the Influence of Youths: Youths also shape the buying patterns of their families. From vacation choices to car purchases to meal selections, they exert a tremendous power over the family pocketbook. Experts estimate that two- to fourteenyear-olds have sway over $500 billon a year in household purchasing. Thus, to influence youth is to influence the entire family’s buying decisions. *Source: www.princeton.edu - Sandra L. Calvert
Print Editorial Calendar Issue #P1 Winter Stallion/Winter Circuit/showcase of champions Issue Released February 2018
Issue #P2 Spring Devon Issue Released May 2018
Issue #P3 Summer Pony Finals Issue Released August 2018
Issue #P4
Fall Indoors Issue Released September 2018
* All four print issues will be available in their entirety online
digital editorial Calendar Issue #D1 *Stallion Catalog Supplement to the print issue released February 2018 Issue #D2 *Academic & Team Issue Featuring IEA, EIRA, IHSA, schools, colleges. riding programs, Team News released april 2018
Issue #D3 *Around The Barn Issue featuring everything related to the perfect barn- barn buildersfence companies- footing- jumps - Summer Highlights. Barn News released july 2018 Issue #D4 * Trends & Highlights Issue Indoors Highlights- Holiday Gift Ideas- latest trends and styles released November 2018
*Fundraiser Edition The charity/organization this issue benefits to be announced released december 2018 **Contact us for details to be part of the fundraiser**
* These issues are ONLINE ONLY
Paisley Ambassador Program We launched our Ambassador partnership program in 2016. We maintain relationships with our Alumni Ambassadors and bring in new ambassadors each year. We also have Team Paisley contributors from all over the country who offer perspectives from every level of competition. Through their participation as part of “Team Paisley” we are helping build skills in young riders by getting them out there to conduct interviews and meet with people in different corners of the horse industry. They also participate in various ways in the operation of the magazine- some through writing, others photography, graphic design, etc. Our goal is to empower our team kids and help them gain real life experience that benefits them in their lives. Working closely with our team gives us valuable insight into current trends and happenings within the horse community. Contact us if you would like to be a part of our program. An example of what we love about our Ambassador Program:
From Team Member Maddie Rauschenbach :
How has being a Paisley Team Ambassador helped you? Being a Team Paisley Ambassador has been a wonderful experience for me. I have been able to meet lots of important people in the business, including Bob Cachione, head of the IHSA, and Roxanne Rheinheimer, head of the IEA. When I was at IEA National Finals I got a chance to meet Mr. Cahione and take a picture with him and the current copy of the Paisley Pony Magazine. I wouldn’t have just walked up to him and said Hi, but since I was able to introduce myself as a Paisley Pony Ambassador it was easier to do. Also, being an Ambassador has opened other doors for me as well. ECE now sponsors me, and that connection started because I was affiliated with the Paisley Pony.
if juniors and their parents are your market...no one reaches it better than we do!
The Paisley Magazine...For Juniors...By Juniors
Team Paisley
* Experience * Education * Friendships *
Paisley Magazine @ Paisley_Magazine @ teampaisley @ adventuresofflatpaisley
The Paisley Magazine
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Paisley Magazine Classifieds
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* We are more than just a magazine *
The Paisley Magazine: big enough to get the job done... but small enough to give great customer service Distribution How is The Paisley Magazine distributed? * Free of charge to horse shows, select tack shops and relevant events * By our Ambassadors * Paid subscriptions * Available in its entirety online on our website and our social media pages
Readership Who reads the Paisley Magazine? * Juniors & their families * Trainers/owners/show managers * Breeders * Anyone with an interest in ponies!
Media Partners * The Pennsylvania National Horse Show * Horse Shows in the Sun * Blenheim EquiSports * Langer Equestrian Group
What we offer * Free basic ad design * Great rates * Multiple insertion/page discounts * Product Reviews * New Product Write-ups * Additional exposure on social media * Contests/giveaways * ALL ADS ARE PRINTED ON GLOSSY STOCK
“Combining social media and print marketing in an integrated campaign strategy” What people are saying about us... “Beyond a magazine, Paisley believes in making an impact to riders at all levels. They understand and work with companies to make their advertising dollars convert to sales! They are a great partner to work with!” ~ Tracey Currey of PonyTail Bows @ Paisley_Magazine @ teampaisley @ adventuresofflatpaisley
Paisley Magazine
The Paisley Magazine
“Thanks for always having great customer support as I do a new ad. Your graphics department does amazing stuff to make my ad “POP” and get plenty of attention. Shelly Viruete is always available to help and changes are always welcomed. Sometime I know I can be a pest!! I look forward to viewing your wonderful magazine plus it can be read online!! That is a great touch. A happy customer.” ~ Sandy Sue Holbrook - Sugarbrook Farm “ Elliena EQ and Ellie’s Bows would like to thank Paisley Pony Magazine, especially Cindy and Shelly for helping us with all of our advertising needs. They were super accommodating and flexible. They made all of our advertising look amazing and we can not thank them enough for our beautiful cover! Thanks again to the Paisley Magazine team. “ Name: Simone Coate Age: 15 Discipline: Hunter/Jumper What I’ve enjoyed: I’ve enjoyed getting to know all of the ambassadors and becoming a part of the Paisley family. Everyone is so kind and supportive and it’s so wonderful to be apart of such a welcoming group.
Over the years I have probably supplied as many photos to as many magazines as any other photographer. Admitedly because I’ve been doing it for longer than most. I must admit that our relationship with much of the media has not been very good from our point of view. Somehow many of the magazines thought that they were offering a wonderful opportunity to photographers by using their photos in exchange for a photo credit. If I had received even a minimal payment for each photo that was “going to make you famous” I would probably still have good relations with many magazines. But I didn’t…so I don’t. I have been supplying Cindy Taylor and her magazines photos for at least 20 years…probably longer. Cindy Taylor has never seen an invoice from us and not one issue goes by that Cindy does not contact us and ask us if we’d like to run an ad…for the same price that we bill her for photos. We take care of each other…and there is no better way to “do business”. We both have the same outlook…What can we do for each other to better the media that horse people have to look forward to each month. The magazine business is facing some challenging times ahead and we are happy to make our work available to Cindy and her ventures. ~ James Leslie Parker/The Book LLC
We are proud to say we have many customers that were our advertisers when we started in 2005... and are STILL advertising with us today! Building partnerships ... one ad at a time! We are actively involved in the industry through donations and sponsorships
Print Rates and
Advertising Specifications
Commitment of same size ad for all issues. 15% discount on 4 issue commitment 10% discount on 2 issue commitment
AD DESIGN Basic ad design is free. If multiple changes are required- there may be an added fee. The Paisley Magazine is responsible only for accurate output of the electronic files submitted when they meet our specified requirements and cannot be held responsible for digitally submitted ads that do not meet the technical specification. The Paisley Magazine is not responsible for color correcting bad scans, copy fitting, typos, etc.
* Text only classifieds are 35 words each
2X
4X
Full Page
$680
$612
$578
1/2 Page
$370
$333
$314.50
1/4 Page
$225
$202.50
$191.25
1/8 Page
$100
$90
$85
*text classified
$15
NA
NA
Premium
Buy ahead and save!
1X
BACK COVER
$1775
Inside front cover
$1475
inside back cover
$1475
center spread (3 pages)
page 3
$1800 $850
(first right hand page
Contact The Paisley Magazine for a Marketing Partnership Proposal customized to best benefit your business.
FULL PAGE W/BLEED 8.50 X 11
Includes .25 trim - Live image area 7.717 x 10.27
FULL PAGE without full bleed 7.717 x 10
Specifications The Paisley Magazine is printed using 4-color process. Specify all colors in your ads are CMYK process colors. RGB will be converted to CMYK before printing. Using rich black is not recommended. Use 100% black. The Paisley Magazine is created in both PC and Macintosh environments using InDesign.
1/2 PAGE VERTICAL 3.875 x 10.5
1/8 PAGE 3.875 x 2.53
1/4 PAGE VERTICAL 3.776 x 5
1/2 PAGE HORIZONTAL 7.644 x 5
1/4 PAGE HORIZONTAL 8 X 2.53
Digital & Other Offerings Logo on website
Full page
$ 25 per month/ $200 per year
Includes links to website and youtube videos $65 Click Here to view an online issue
On Content Page
$20 per month / $100 per year
On Advertiser Page
Half page
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Click Here to Visit Website
$15 per month / $75 per year
YouTube Videos Version One (up to 10 images) $40 Version Two (up to 20 images) $75
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Includes links to website and youtube videos $100
Homepage
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Ads in digital only issues
Click Here to see a short video
Click Here to see a long video
promotions The Paisley Magazine’s monthly giveaways and periodic contests offer continuous weeks of promotional exposure for a company offering to give away a product or service worth $100 or more. Monthly Giveaway Promotion Includes: • 4 Facebook posts • 4 Instagram posts • Two 1/4 page giveaway advertisements in The Paisley Magazine. 1 to advertise the giveaway and 1 to congratulate the winner. • Link to company’s website on The Paisley Magazine’s website. Cost: $500
Other promotions: * Be one of the sponsors of our annual AMBASSADOR SEARCH. * Sponsor our new Junior Entrepreneur Section. Promote your company and highlight an up-and-coming entrepreneur at the same time! * Have a new product or service? Ask us about our New Product Spotlight!
Have an idea for a special contest or giveaway? Contact us to discuss how we can work together!
The Paisley Phone: 732-684-4565
Fax: 856-506-8115
Cindy Taylor Publisher thepaisleypony@aol.com
Barbara Delano Office Manager 732-489-3591
Shelly Fisher Advertising Sales sfpaisleymag@gmail.com
561-797-9199 (EST)
Sue Haag Advertising Sales thepaisleymag@gmail.com
803-448-5017 (EST)
Jennifer Lyall Jeff Phillips Art department
Facebook: The Paisley Magazine * Instagram: paisley_magazine and teampaisley
The Paisley Magazine * PO Box 262 * Millville, NJ 08332