8 14 2013

Page 1

VOL. 62, No. 32

Open letter www.tsdmemphis.com

August 8 - 14, 2013

75 Cents

Supt. Dorsey Hopsonʼs stops at Shelby County Schools on Monday included this visit with Southwind Elementary School students. (Photo: Shelby County Schools)

Supt. Hopson marks historic start of 2013-14 At the end of the first day of school Monday (Aug. 5) in the new Shelby County Schools system, new Supt. Dorsey E. Hopson II Esq. reached out to parents and the community with a special letter. Here’s what he conveyed:

David “Big Swole” Roseʼs image and likeness are the inspiration for the image in the Harley-Davidson Iron Elite Patch, which salutes African-American riders. (Photo: Larry Perry)

How to become a Harley-Davidson ‘logo’ – without really trying! Atlanta rider helps company go hard after AfricanAmerican market besmith@tri-statedefender.com

by Bernal E. Smith II It took Jerry West a dynamic career and years of basketball brilliance before it happened to him. It took Michael Jordan less time (in his rookie year) and the marketing brilliance of Nike (1985) to make him into one. David “Big Swole” Rose? Well, he did it with mind-blowing speed, going from relative obscurity to brand logo in just a

matter of months. Rose did so by revealing and embodying the unique and significant connection (as well as potential) between African-American motorcycle riders and the Harley Davidson brand. Following a January discussion with John Comissiong, director of Market Outreach for the African American Segment of Harley-Davidson, and a number of subsequent meetings, magic began to happen. Rose not only convinced Comissiong that Harley-Davidson needed to step up its game in targeting a loyal and lucrative market, he become the face of the resulting effort. Under the Iron Elite campaign, Harley-Davidson identi-

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SEE HARLEY ON PAGE 5

• Music industry mourns the loss of George Duke. See National, page 6.

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fies, edifies and shares the history and stories of AfricanAmerican riders and their custom bikes. The company, which markets itself as fulfilling dreams of personal freedom, even created a special patch, which brings us back to the “new logo” himself. Big Swole’s image and likeness, bike in tow, are clearly the inspiration for the image in the patch, which reads “African American Riders, Celebrating 110 Years.” Submitting videos that piqued Comissiong’s interest, Rose brought attention to the

- INSIDE -

MEMPHIS WEEKEND

FRIDAY

Harley Davidson pays tribute to African-American riders with a special, limited edition Iron Elite Patch.

Iron Elite Patch

• Black and white views converge on intermarriage. See Opinion, page 4.

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• Director’s view: “Lee Daniels’ The Butler.” See Entertainment, page 8.

George Duke

• Deltas say good-by to Rep. Lois M. DeBerry. See Legacy, page 10.

“The first day of our school year is undoubtedly a historic day for our 145,000 Shelby County Schools students and for all of Shelby County. Words cannot express how thankful I am for everyone who has worked so hard over the past several years to ensure we were prepared for this moment. “As you are well aware, the past several months have been particularly demanding as we have transitioned to a unified school district. Though we have all faced a number of challenges, our students continue to impress me. Despite the merger-related distractions that are ever-present across our community, our students have received numerous national awards, made impressive academic gains, received prestigious scholarships and competed at the highest levels in sports and other extra curricular activities. The families of our students deserve much credit for keeping our students focused, as do our teachers and principals for their continued dedication. “Although we have reached an incredible milestone by opening school this week, our work is far from finished. Our core mission is to teach and ensure that students are collegeor career-ready when they graduate. This mission has always and will continue to require a team effort. Therefore, I ask you to please stand by our principals and our teachers who are so committed to our students and this

BACK TO SCHOOL • CHEF TIMOTHY: Let children cook and learn. • iTEEN REPORT: Back to school thoughts and advice. • Star treatment greets Hanley students. See page 11. •

mission. “I recognize that the changes we have gone through have been very emotional and that trust and belief in our district leaders has wavered at times. Please know that one of our primary goals remains to continue building a culture of strong community engagement and dependable customer service. Thus, we will be transparent in all of our actions and willingly seek stakeholder input on important issues. “As the billboards around town say, these are our students, and they need our support. We all want the same for our children and all children in Shelby County – a quality education. There will certainly be more challenges ahead; yet, if we move forward together with a laser-like focus on student achievement, I know we will succeed. “Our parents and community stakeholders play a vital role in the success of this school district, and we thank you for being our partners in your child’s education. I hope your first week of school is a great one, and I wish the best to every student and family throughout the 2013-2014 school year.”

Major sentencing reform needed, says AG Holder TSD staff

In an interview with NPR that aired Wednesday, Atty. Gen. Eric Holder said there are too many people in prison and it is time for federal sentencing reform. He could announce major changes as early as next week. “The war on drugs is now 30, 40 years old. There have been a lot of unintended consequences,” said Holder in the NPR segment. “There’s been a decimation of certain communities, in particular communities of color.” Bill Piper, director of national affairs for the Drug Policy Alliance, said Holder is right to condemn mass incarceration and racial disparities in the criminal justice system. “Both he and the president have an opportunity to leave a lasting legacy by securing substantial, long overdue drug policy reform,” said Piper. A team of lawyers at the Justice Department is reportedly working on proposals that Holder could present as early as a speech next week. Some of the proposals could include de-prioritizing low-level drug offense. “(We) can certainly change our enforcement priorities, and so we have some control in that way,” Holder

Atty. Gen. Eric Holder

said. “How we deploy our agents, what we tell our prosecutors to charge, but I think this would be best done if the executive branch and the legislative branch work together to look at this whole issue and come up with changes that are acceptable to

both.” Holder’s remarks come amid what some describe as “unprecedented momentum for major criminal justice reform.” For example: • Several bi-partisan reform bills have been introduced in Congress and a left/right consensus is building. • A few months ago, a coalition of over 175 artists, actors, athletes, elected officials and advocates, brought together by hip-hop pioneer Russell Simmons and Dr. Boyce Watkins, presented an open letter to President Obama urging him to tackle mass incarceration and drug SEE HOLDER ON PAGE 2


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