The National Dairy Council
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First NDC National Dairy Week National Dairy Week, a new initiative from the NDC in 2013, took place from 29th April to 5th May. It is designed to highlight the excellence of our pasture-based dairy farming and produce – from farm to fridge - and to showcase the quality, versatility and nutritious benefits of dairy within our lives, as part of a healthy, balanced diet.
A sustained media campaign using TV, radio and social media created awareness of the national and local events throughout the week. The NDC also generated awareness for National Dairy Week through the distribution of over a quarter of a million copies of The Good Life – a consumer magazine packed with information about maintaining a healthy lifestyle.
The week’s activities covered different aspects of the NDC’s programmes and initiatives from promoting dairy excellence, to dairy education for schools as well as highlighting the NDC’s nutrition and scientific expertise.
Key Highlights during National Dairy Week 2013 -
Irish Dairy: Fit for Purpose - NDC Annual Conference 2013.
- A specialist symposium for dietitians entitled Body Weight and Body Composition Throughout the Life-Cycle hosted by the Irish Nutrition & Dietetic Institute (INDI) in association with the NDC. - The national finals of the NDC Milk It Advertising Awards for secondary school students. - Moo Crew: The Primary Dairy Moovement, primary schools’ competition. - The excellence of Irish dairy farming highlighted through promotion of the NDC & Kerrygold Quality Milk Awards. - Local celebrations through local dairy co-ops and SuperValu outlets featuring continuous marketing of the NDC Farmed in the Republic of Ireland Guarantee giving consumers the assurance that they are supporting local jobs. - Promotion of our content-rich website – www.ndc.ie – which includes nutrition-related articles and tips, information on dairy as well as a wide variety of recipes.