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The National Dairy Council Annual Report 2013


Annual Report 2013

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Chairman’s Statement

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CEO’s Statement

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A Year in the Life of the NDC 2013 7 8 9 10 11 12 14 15 16 17 18 19 20

NDC Three-Year Strategy Launched - Irish Dairy: Sustainable & Nutritious by Nature Health & Wellbeing Evening Kick-Started 2013 Bring on the Pros put Winners through their Paces Irish Olympic Boxer Launched New Moo Crew Primary School Initiative High Performance Sports and Nutrition Seminars – A Knock-Out First NDC National Dairy Week Symposium for Dietitians Explores Body Weight and Body Composition throughout the Life-Cycle Midleton’s ‘Milkozade’ Milk It Advertising Awards Winner NDC Annual Conference – Irish Dairy: Fit for Purpose Inaugural Moo Crew Winners Start a Moovement Milk, A Force of Nature Advertising Campaign Health Professionals – Website Revamp DN Forum IUNS 20th Congress of Nutrition NDC Guarantee Support Campaign Celebrating Dairy Diversity at the National Ploughing Championships NDC & Kerrygold Quality Milk Awards – Top prize to Limerick Family

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NDC Reports and Financial Statements for the year ended 31 December 2013

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A Thank You to our Member Co-ops


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Chairman’s Statement

During 2013 the core objective of supporting the consumption of dairy produce in the Republic of Ireland remained at the forefront of all our activities. At the beginning of the year we set out our strategy for the coming years 2013-2015. This strategy, Irish Dairy: Sustainable and Nutritious by Nature, concentrates on four priority areas: 1. Irish Dairy Excellence Promoting quality, sustainability and excellence of the dairy sector 2. Industry Reputation Protecting and enhancing the status and reputation of Irish dairy 3. Dairy Nutrition & Scientific Expertise Maintaining and building the position of the NDC as experts in dairy nutrition 4. Dairy Education for Schools Improving attitudes to dairy produce for school-going children.

This has guided the NDC’s work during 2013 and set the framework for our work in 2014-2015. There are significant changes facing the dairy sector as farmers and producers gear up to take advantage of the ending of the milk quota policy in 2015, while Food Harvest 2020 predicts a 50% increase in milk production by 2020. Economists estimate this could be worth €1.3 billion per year to our economy. If the dairy sector reaches its potential and continues to act smartly, making the most productive use of our lush, natural ‘green’ resources in a sustainable manner, it has the potential to create 15,000 jobs. The sector has already demonstrated its capacity to adapt to changing times and evolving consumer needs by optimising research breakthroughs and creative innovations in such areas as the development of fortified products as well as milk-based products for use in sports nutrition.The NDC is well prepared to play its part in helping to unlock dairy’s potential


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Against this background the year saw progress in implementing all four strands of the strategy. 2013 was ‘a year of two halves’: the late Spring and fodder crises was a difficult start to the year for the farming community which, nevertheless, showed great resilience in facing the crisis. Recovery was helped by the advent of a warm, relatively dry summer, providing ideal conditions for the growth of good quality grass.

An important function undertaken by the nutrition team in the NDC, led by Dr. Catherine Logan, is to continuously monitor relevant regulatory affairs and guidance from authorities to ensure communications to the various audiences are in line with regulatory requirements and bestpractice. In addition to informing the work of the NDC, this knowledge enables the NDC to advise and input into such matters at an industry level.

Through the NDC & Kerrygold Quality Milk Awards we recognise the hard work and excellence of farm families. The awards serve to highlight what makes Irish dairy farming unique and also sustainable - our pasture-based, family-run farms are operated with pride and attention to the highest standards.

Our strategy, therefore, works on different levels and in an integrated way, engaging all our partners and stakeholders to showcase the quality, excellence and versatility of our dairy products which are sustainable and nutritious by nature.

The ‘Farmed in the Republic of Ireland’ NDC Guarantee on pack continues to offer a compelling proposition for consumers. It is granted for use under licence on the basis that the milk and cream is both farmed and processed in the Republic of Ireland. This is supported by an audit process to ensure that only processors who are compliant get permission to use the emblem on their packaging. During 2013, the NDC continued to liaise with international, European and national stakeholders as an effective way to protect and enhance the reputation of Irish dairy. The NDC is a member of the International Dairy Federation, Global Dairy Platform and the Utrecht Group, with relevant participation by the NDC during 2013. Being a founding member of the European Milk Forum (EMF), the NDC continues to be committed to this group actively rolling out EMF campaigns. EMF programmes Milk, Nutritious by Nature and Milk, A Force of Nature were both featured in NDC activities during 2013. At national level, the NDC liaises with many relevant stakeholders, ranging from health and food authorities to industry representative bodies to farming organisations.

The NDC will celebrate its 50th anniversary in 2014 and welcomes the continued support of the dairy sector for its work. Over the years, the work of the NDC has delivered value for money in the excellent work it has undertaken to promote ‘all things dairy’ to Irish consumers in strategic and engaging ways. I would like to take this opportunity to thank my fellow Board members for their work and support during the year. I also wish to thank our CEO, Zoë Kavanagh and her team who consistently strive to establish programmes that aim to inform Irish consumers about the valuable work of the NDC. Jackie Cahill Chairman


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CEO’s Statement

In 2013 the NDC began to implement programmes and projects based on the NDC Strategy 20132015, Irish Dairy: Sustainable and Nutritious by Nature. The strategy centres on the core work of the NDC which is to promote the benefits of dairy as part of a balanced diet and a healthy lifestyle to Irish consumers. A new initiative this year, National Dairy Week, ran from 29th April to 5th May. This very successful week provided a platform to promote the quality and versatility of dairy products through a very diverse range of activities across the full spectrum of dairy produce including milk, yogurt and cheese as well as butter and cream. These included opportunities which facilitated the NDC to further highlight on-going programmes including our dairy education programmes with primary and second level schools. It was a very effective way to involve local partners in planned activities. National Dairy Week culminated in the very successful NDC Annual Conference. Plans are already in place for National Dairy Week 2014.

The NDC’s annual visit to the National Ploughing Championships took place in September in Co. Laois. Our theme this year was Celebrating Dairy Diversity. The event provided an ideal opportunity to encourage visitors to learn about dairy as part of a balanced diet and a healthy lifestyle through fun and engaging activities. These included cookery demonstrations and opportunities to meet leading sports stars, all in a relaxed atmosphere. World School Milk Day was celebrated during the event, providing a further opportunity to showcase the versatility and value for money of milk and dairy products. The excellence of our dairy products is, in no small part, due to our pasture-based system of farming, with farm families at the core of this system. The NDC & Kerrygold Quality Milk Awards identify and reward farmers who are role models for all-round, high quality standards. In October, Edward and Olivia Fitzgerald, from Tobernea, Effin, Kilmallock, Co. Limerick were awarded the overall national prize for 2013.


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The NDC nutrition team, headed up by Dr. Catherine Logan, draws on evidence-based and up-to-date information and resources to support communications with consumers and to other stakeholders such as healthcare professionals, about the nutritional aspects of our dairy products. The NDC nutrition team also works with other professional organisations and individuals. Several key programmes during the year showed how this works in practice, an example being a symposium for dietitians hosted by The Irish Nutrition & Dietetic Institute (INDI) in association with the NDC. This symposium, the topic of which was Body Weight & Body Composition Throughout the Life- Cycle, took place during National Dairy Week. The team also actively engaged with sports nutritionists and sports professionals during Milk It For All It’s Worth activities aimed at highlighting the growing body of evidence demonstrating the potential for milk in a number of aspects of sports nutrition. During the year, the team, in partnership with external stakeholders, also concentrated on setting up two new research projects that will inform NDC work in the coming years. One of these projects will focus on dairy consumption among people in the 65+ age group. Such on-going work is an important aspect of the NDC’s strategy to ensure that the programmes and communications we create are relevant, up-to-date and science-based. Throughout the year, the NDC programmes for schools continued to focus on improving attitudes to, and the relevance of, dairy produce for children and teenagers. The popular NDC Milk It Awards for secondary schools challenges each student team to set up an advertising agency and to research, design and develop an advertising campaign. The campaigns focus on encouraging teenage peers to meet their recommended daily intake from the ‘milk, yogurt and cheese’ food group. Almost half of all secondary schools registered in the initial stages of the Milk It Awards campaign. A team of Transition Year students from Midleton College, Co. Cork were the overall winners of the awards with their ‘Milkozade’ campaign.

A new programme aimed at primary school children was launched in 2013. Findings from a national survey reported that between the ages of 5-12 years, 37% of Irish girls and 28% of Irish boys had insufficient calcium intakes. The innovative Moo Crew: The Primary Dairy Moovement sets out to address this issue. It was introduced to primary schools after Easter with support and web-based resources for teachers. 3,149 visitors engaged with the newly-launched Moo Crew website which led to over 423 primary schools actively participating in the programme during National Dairy Week. Over 120 primary school classes entered the Moo Crew competition with a subsequent short list of three finalists. Finalists won a V.I.P. day trip to Causey Farm in Co. Meath in June where they met the NDC ambassador for the initiative, Olympic boxer and primary school teacher Darren O’Neill. Top prize went to a team of fourteen pupils from the 4th class of St Joseph’s B.N.S. in Rathkeale, Co. Limerick. In more recent times consumers increasingly want to make smart and informed food choices. They are concerned about the provenance of their food and want to support local businesses. In this context, the NDC ‘Farmed in the Republic of Ireland’ Guarantee, with its on-pack rosette emblem that identifies for consumers, milk and cream products that have been both farmed and processed within the Republic of Ireland, remains as relevant as ever. As we did in 2013, the NDC will continue to play its part in promoting the benefits of dairy as part of a balanced diet and a healthy lifestyle with wellthought out, value-for-money campaigns in the coming years that resonate with all our stakeholders including consumers, health professionals and sports people and our school-going audiences. Zoë Kavanagh Chief Executive  


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A Year in the Life of the NDC 2013


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NDC Three-Year Strategy Launched Irish Dairy: Sustainable & Nutritious by Nature In January the NDC launched its new three-year strategy for 2013-2015, Irish Dairy: Sustainable & Nutritious by Nature. The strategy sets out to protect and promote the image, quality, taste and nutritional credentials of Irish dairy produce to a wide variety of audiences. It is built around our growing and enviable reputation for the sustainability of good quality, pasture-based dairy farming, combined with the nutritious properties of dairy.

The new NDC strategy concentrates on four priority areas: 1. Irish Dairy Excellence Promoting quality, sustainability and excellence of the dairy sector 2. Industry Reputation Protecting and enhancing the status and reputation of Irish dairy 3. Dairy Nutrition & Scientific Expertise Maintaining and building the position of the NDC as experts in dairy nutrition 4. Dairy Education for Schools Improving attitudes to dairy produce for school-going children. The strategy guided the NDC’s work during 2013, as will be seen in the projects and programmes detailed in this report.

NDC Chairman, Jackie Cahill; Simon Coveney TD, Minister for Agriculture, Food & the Marine and Zoë Kavanagh, NDC CEO pictured at the launch of the NDC’s new threeyear strategy – Irish Dairy: Sustainable & Nutritious by Nature.


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Health & Wellbeing Evening Kick-Started 2013 The popular Health & Wellbeing evenings continued throughout 2013, co-hosted by local partners. These events, during which consumers hear from experts on a range of lifestyle topics - including nutrition, wellbeing and cookery - facilitate the NDC to promote dairy as part of a balanced diet. Designed as entertaining, community-based events, they also assist local partners to build relationships with their customers. Proceeds are donated to a nominated, local charity. The first Health & Wellbeing Evening of 2013 took place in January and was co-hosted by Arrabawn Co-op in Nenagh’s Abbey Court Hotel. Fran Curry from Tipp FM was master of ceremonies for the evening. Independent dietitian Paula Mee encouraged the audience to try and integrate healthy eating choices as part of their lifestyle. Counsellor and Wellbeing Coach Fiona Hoban spoke about the need to manage our emotional

needs and her ‘Top Tips for Feeling Good’ were well received. Sarah Baker from Cloughjordan House Cookery School gave a cookery demonstration that showed the versatility of dairy products in easy-tofollow recipes using locally-sourced produce. The nominated charity was the North Tipperary Branch of the Alzheimer Society of Ireland. Drinagh Co-op, West Cork and the NDC co-hosted a Health & Wellbeing evening in October featuring RTÉ’s ‘Kitchen Hero’ chef Donal Skehan. With four cookery books to his name, he provided ideas on creating dishes that are both easy to create and interesting. He was joined by leading Irish independent dietitian Paula Mee who provided advice on the role of milk and dairy in the family diet. Drinagh chef Alan Shannon gave a cookery demonstration based on his ‘cupboard cooking’ philosophy; he believes in making the most of whatever ingredients you have in your cupboard. Deirdre O’Shaughnessy, Editor of the Cork Independent, was MC for the evening. Proceeds from the night were in support of the Cope Foundation and ‘A Taste of West Cork’.

Drinagh chef, Alan Shannon, discusses local dairy ingredients with RTÉ’s ‘Kitchen Hero’ chef, Donal Skehan. Leading Irish Independent Dietitian, Paula Mee, provides advice on the role of milk and dairy in the family diet.


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Bring on the Pros Put Winners Through their Paces Building on the success from last year, the NDC teamed up with Irish sports heroes for the Bring on the Pros 2013 competition, part of the Milk It For All It’s Worth programme. This aimed to build the association between milk and sport and to re-engage milk and dairy with the importance of a balanced diet and an active lifestyle. In addition to providing nutrition booklets for teenagers, the programme sought to educate sports nutritionists and other professionals working with athletes on the role milk can play in an athlete’s diet. Specifically, the Bring on the Pros competition was open to all second level schools, colleges and sports clubs across the country. The prize was an opportunity to be trained by top sports people and to learn about sports nutrition. In January the competition winners, Kanturk RFC, Co. Cork and the girls’ GAA team from Scoil Mhuire gan Smál in Killeen spent a day with Leinster fullback Rob Kearney and Dublin footballer Bryan Cullen.

This involved a fun, intensive and informative training session. The Minister for Agriculture, Food and the Marine, Simon Coveney TD also attended the training day, meeting with the sports stars and competition winners. BMX champion Kelvin Batey took another competition winner, Eric Killeen, to the Dublin City BMX Club for a training day in April. As well as learning new techniques, Eric got the chance to practice these in a race situation against Kelvin and up-and-coming cyclist Corey Waller where he ‘held his own’ against the pros. Surfing champion Easkey Britton hosted competition winner, Sarah McDonagh and her two surfing companions, to an exhilarating day’s training on Rossnowlagh Beach, Co. Donegal in February.

The NDC teamed up with four Irish sports heroes for the return of the Bring on the Pros competition. It offered entrants a once-in-a-lifetime chance to win a training session with Kelvin Batey, BMX cyclist; surf legend, Easkey Britton; Dublin footballer, Bryan Cullen; or Leinster fullback, Rob Kearney.


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Irish Olympic Boxer Launched New Moo Crew Primary School Initiative Irish boxer, Darren O’Neill, who captained the Irish boxing team at the London 2012 Olympic Games and is a qualified primary school teacher, was announced as an ambassador for the National Dairy Council’s new primary school initiative. It was launched to teachers at the national conference of the IPPN (Irish Primary Principals’ Network) in Citywest, Dublin in January 2013. Moo Crew: The Primary Dairy Moovement is a new programme for 3rd to 6th class primary school children developed by teachers for teachers. It is an educational programme helping children to learn about the importance of the ‘milk, yogurt and cheese’ food group, in a fun way. A national survey showed that 37% of Irish girls and 28% of Irish boys aged from 5–12 years had inadequate calcium intakes in their diet. The programme is designed to help address such concerns.

It extends to learning about dairy and farming as part of our lives in Ireland, with one of the lesson plans exploring where milk comes from and its journey ‘from farm to fridge’. The specially designed website, www.moocrew.ie, has a host of materials for teachers and pupils covering all elements of the programme. Information about the programme was sent to schools in early April in advance of National Dairy Week (29th April to 5th May), a week when classes were encouraged to creatively share what they learned with the rest of their school and enter the Moo Crew competition to be in with the chance of winning some great prizes (see page 19 for more details).

Pictured with Irish boxer, Darren O’Neill at the Moo Crew launch during the IPPN Conference were primary school children - Emma Williams from Killiney and Max Guilfoyle from Ballybrack (both aged 10). Minister for Education, Ruarí Quinn TD is pictured with Irish Olympic Boxing Captain and Moo Crew Ambassador, Darren O’Neill.


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High Performance Sports and Nutrition Seminars – A Knock-Out In April, the NDC, in conjunction with the Irish Amateur Boxing Association (IABA), held a Sports Nutrition Seminar for coaches at the National Stadium, Dublin, as part of the Milk it For All It’s Worth programme. Dr. Sharon Madigan, Performance Nutritionist with the Irish Boxing Team, led an interactive discussion, supported by the nutritional team from The National Dairy Council. The seminar included a Q&A session featuring Darren O’Neill, who captained the Irish boxing team at the 2012 Olympics in London. He explained that boxing is a weight-restricted sport and that it is very important not to compromise energy and nutrient stores when training hard and managing weight targets. A second seminar, again for sports coaches and trainers, was held in conjunction with Basketball Ireland in Cork. For this event, content and advice was tailored for basketball players. Dr. Tom Hill, Senior Lecturer in Nutrition, Newcastle University, led this seminar. He explained that basketball players need considerable energy owing to the high intensity nature of the game. He also explained that research is supporting the effectiveness of milk and

Pictured at the NDCBasketball Ireland Milk It For All It’s Worth seminar were (L-R): Francis O’Sullivan, Chairman, Basketball Ireland Coaches Committee; Jason Killeen, UL Eagles Basketball Superstar; Caroline O’Donovan, NDC Nutritionist; and Dr. Tom Hill, Senior Lecturer in Food & Nutrition, University of NewcastleUpon-Tyne, UK.

milk-based products in a number of areas of sports nutrition and that milk provides a natural source of important nutrients such as calcium and protein. UL Eagles star, Jason Killeen, was a guest at the seminar. Jason was awarded ‘Player of the Month’ in October 2012, National Player of the Year (20112012), and Irish Super League Select Captain 2013. Jason and Tom engaged in a question and answer session on diet and nutrition for elite performance.

Sports Nutrition Forum (SN Forum) is a publication produced by the NDC for Sports and Fitness Professionals, featuring a rich mix of interviews with top Irish sports stars, articles from sports nutrition experts, as well as updates on the latest scientific research relating to dairy and sports. Three issues of SN Forum were published in 2013 (March, August, December). Features included interviews with Dublin footballer, Bryan Cullen and former rugby professional, Alan Quinlan, as well as articles on off-season nutrition advice. They include summaries of research papers on bone health in female athletes and the potential role of milk as a rehydration drink after exercise. The publication is widely distributed among sports coaches and trainers as well health professionals.


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First NDC National Dairy Week National Dairy Week, a new initiative from the NDC in 2013, took place from 29th April to 5th May. It is designed to highlight the excellence of our pasture-based dairy farming and produce – from farm to fridge - and to showcase the quality, versatility and nutritious benefits of dairy within our lives, as part of a healthy, balanced diet.

A sustained media campaign using TV, radio and social media created awareness of the national and local events throughout the week. The NDC also generated awareness for National Dairy Week through the distribution of over a quarter of a million copies of The Good Life – a consumer magazine packed with information about maintaining a healthy lifestyle.

The week’s activities covered different aspects of the NDC’s programmes and initiatives from promoting dairy excellence, to dairy education for schools as well as highlighting the NDC’s nutrition and scientific expertise.

Key Highlights during National Dairy Week 2013 -

Irish Dairy: Fit for Purpose - NDC Annual Conference 2013.

- A specialist symposium for dietitians entitled Body Weight and Body Composition Throughout the Life-Cycle hosted by the Irish Nutrition & Dietetic Institute (INDI) in association with the NDC. - The national finals of the NDC Milk It Advertising Awards for secondary school students. -  Moo Crew: The Primary Dairy Moovement, primary schools’ competition. - The excellence of Irish dairy farming highlighted through promotion of the NDC & Kerrygold Quality Milk Awards. - Local celebrations through local dairy co-ops and SuperValu outlets featuring continuous marketing of the NDC Farmed in the Republic of Ireland Guarantee giving consumers the assurance that they are supporting local jobs. - Promotion of our content-rich website – www.ndc.ie – which includes nutrition-related articles and tips, information on dairy as well as a wide variety of recipes.


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National Dairy Week 2013 Campaign Reach Independent research shows that the multi-media campaign was very effective in reaching our core audiences:

2.3 million

2.3 million adults saw our key messages on average 14.8 times

32%

32% of mothers heard our key messages 4.5 times

1.3 million

1.4 million

2,661

2.1 million adults

Over 250,000 copies of The Good Life magazine reached an estimated 1.3 million adults

1.4 million page impressions on our website were delivered, with 3,500 consumer engagements achieved

2,661 Facebook fans were recruited, with almost 18k engagements achieved

An estimated 2.1 million adults and 53% of mothers saw press support on average 2.2 times over National Dairy Week.


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Symposium for Dietitians Explores Body Weight and Body Composition Throughout the Life-Cycle A key part of the NDC’s strategy is to maintain and build its position as scientific experts in dairy nutrition. In 2013 the NDC and the Irish Nutrition & Dietetic Institute (INDI) formed a corporate partnership. This provided opportunities for the NDC to communicate with dietitians on a regular basis through inserts and contribution to the INDI Matters newsletter as well as attending and exhibiting at the Irish Nutrition & Dietetic Institute Annual Conference.

The symposium included three different ‘break-out’ sessions with specialist Irish dietitians reflecting on various nutritional considerations for specific life stages, with one session on Childhood, another on Adulthood and the third focusing on the Older Person. In the Childhood Session, Fiona Ward, Acting Dietitian Manager at Temple Street Children’s University Hospital, discussed results from the ‘W82Go’ Temple Street programme and the CAWT (Cooperation & Working Together) ‘UP4IT’ initiative to highlight the benefits of an evidence-based, multidisciplinary team approach in the treatment of obesity.

The plenary session of the symposium was delivered by Dr. Marta Van Loan, a research physiologist with the US Department of Agriculture’s Western Human Nutrition Research Centre in California.

Cathy Breen, Senior Dietitian in diabetes and obesity management at St Columcille’s Hospital, Loughlinstown, explained that, in the Republic of Ireland, approximately 37% of the adult population are overweight while 24% are obese. During this session on Adulthood, Ms. Breen highlighted the 2013 revision of the Irish Nutrition & Dietetic Institute’s Weight Management Interest Group position paper on optimal approaches to adult weight management.

Her presentation focused on changes to components of body composition through the life stages, from infancy through adolescence, adulthood and elder years. She reviewed protein requirements during the various life-stages and demonstrated how the different food groups contribute to meeting such requirements. Dr. Van Loan also outlined how other nutrients play a role in supporting appropriate body composition throughout life.

In the third session on the Older Person, Catherine Norton, Dietitian, University of Limerick and Accredited Sports Nutritionist, spoke about sarcopenia which results from a disproportionate decrease in synthesis and/or increase in breakdown of skeletal muscle protein. Strategies (exercise and dietary manipulation) to offset negative changes in body composition associated with ageing were discussed.

A primary outcome of this partnership during 2013 was a Symposium for dietitians during National Dairy Week, which addressed the topic of Body Weight & Body Composition Throughout the Life-Cycle.

Pictured at the INDI Symposium organised in association with the NDC were (L-R) Philomena Flood - Vice President INDI; Catherine Norton - Dietitian, University of Limerick and Accredited Sports Nutritionist; Fiona Ward - Acting Dietitian Manager at Temple Street; Dr. Marta Van Loan - Research Physiologist, US Department of Agriculture’s Western Human Nutrition Research Centre, Davis, California; Cathy Breen - Senior Dietitian in diabetes and obesity management at St. Columcille’s Hospital, Loughlinstown; and Dr. Catherine Logan, Nutrition Manager, NDC.


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Midleton’s ‘Milkozade’ Milk It Advertising Awards Winner Ninety-five teenage advertising and social media gurus competed in the 2013 national finals of the NDC Milk It Advertising Awards. The twenty teams of secondary school students short-listed for the national finals exhibited their advertising campaign projects and pitched them to a panel of specialist judges. The NDC Milk It Advertising Awards challenges each student team to set up an advertising agency and to research, design and develop an advertising campaign. The campaigns focus on encouraging teenage peers to meet their recommended daily intake from the ‘milk, yogurt and cheese’ food group. Now in its third year, the concept was developed in consultation with teachers, designed so that it can support school subjects such as Media Studies, English, Art, Business Studies and Home Economics as well as being fun for the students involved. A total of 319 teams representing all of the 26 counties registered for the Awards, with 20 teams making it to the final. The NDCMilk It Advertising Awards national judging panel included Richard Curran - Business journalist & broadcaster; Paula Mee -Independent dietitian &

TV personality; Amanda McCloat - Head of Home Economics at St. Angela’s NUIG Sligo; and Neil McKenna – MD, Kick Communications. Additional judges involved in the short-listing process included Ian McColl - Senior Creative Consultant, Kick Communications; Michael O’Leary - National Co-ordinator TY Programme; and Dr. Catherine Logan Nutrition Manager, the National Dairy Council. The 2013 overall winners of the NDC Milk It Advertising Awards were: A team of Transition Year students from Midleton College, Co. Cork with their ‘Milkozade’ campaign. The ‘Milkozade’ team researched the benefits of milk in sports nutrition and the role of milk in the diet of people participating in sport. They communicated their messages through an assembly, a launch day, a poster campaign, social media and their very own ‘milkozade’ app. They teamed up with their IT teachers and arranged for all computer classes to play the game during IT class for a given week, which meant every student in the school interacted with it. The winners of the national category award for Best Innovation were: ‘Cow Crusaders’ a team of TY students from Patrician High School, Co. Monaghan The winners of the national category award for Best Nutrition were: ‘Milky Monsters’ a team of 2nd year students from Scoil Phobail Sliabh Luachra, Co. Kerry The winners of the Senior Category were: ‘Dairy Dolls Advertising Agency’ a team of TY students from St Mary’s Secondary School, Macroom, Co. Cork. The winners of the Junior Category were: ‘Bazinga Agency’ of 3rd year students from Sion Hill Dominican College, Co. Dublin.

Winners of the 2013 NDC Milk It Advertising Awards were TY students from Midleton College, Co. Cork, Josh Beamish, Eoghan Daly, Danny Murphy, Ruth Provan-Bessell, Kieran Simpson and Margaux De Wazieres, calling themselves ‘Milkozade’.


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NDC Annual Conference Irish Dairy: Fit for Purpose The 2013 NDC Conference heard that the Irish dairy sector is preparing for a new era with the end of milk quotas in 2015 and potential expansion under Food Harvest 2020. Several speakers called on the Government and its agencies to prioritise support for the Irish dairy sector in order to boost its proven capacity to deliver jobs within the next decade and to make a significant contribution to our exports and economic recovery. The conference heard that 15,000 jobs and €1.3 billion per year in revenues are available if the dairy sector reaches its potential, the conference heard. Minister for Agriculture, Food and the Marine, Mr. Simon Coveney TD, addressed the conference and reaffirmed the Government’s commitment to the expansion of the Irish dairy sector. He pledged that his Department and its agencies would continue to play their part in providing an appropriate framework to support the development of this critically important industry. The importance of dairy to the Irish economy was reflected by economist Ciaran Fitzgerald who said that Ireland needs balanced economic development, not just a foreign direct investment policy. He told the conference that expansion in the agricultural sector is more beneficial to the Irish economy than any other sector because its supply chain is in Ireland.

The theme was continued by Donal Courtney, Managing Director, Danone Ireland, who told the conference that one in every five children on the planet are fed infant or toddler milk that is made in Ireland. Since 2007 Danone has invested significantly in its baby food operations in Ireland. Danone works closely with Irish suppliers including Dairygold, Glanbia, Kerry foods, Lakeland dairies and Tipperary Co-op. The global need for nutrition is driving demand, he noted. Giving the retailer’s perspective, Eamon Howell, Trading Director for Musgrave Retail Partners Ireland, told delegates that SuperValu spends €157 million annually directly on Irish dairy products. He pointed out that research highlights that SuperValu’s commitment to buying Irish is resonating with consumers, because they have made the connection that choosing local food is supporting local jobs. NDC Chairman, Jackie Cahill, said that the Irish dairy sector has the potential to make a significant contribution to our economic recovery and growth and that the NDC will continue to play its part in helping to unlock that potential.

Simon Coveney TD, Minister for Agriculture, Food & the Marine gave the opening address at the NDC Annual Conference Irish Dairy: Fit for Purpose during National Dairy Week 2013.


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Inaugural Moo Crew Winners Start a Moovement Moo Crew: The Primary Dairy Moovement is a new programme for 3rd to 6th class primary school children launched in January 2013. A national survey revealed that 37% of Irish girls and 28% of Irish boys aged 5-12 years had insufficient calcium intakes. Moo Crew is an interactive educational initiative intended to help address such concerns by encouraging children to learn about the importance of the ‘milk, yogurt and cheese’ food group, in a fun way. The Moo Crew programme was introduced to primary schools after Easter and consisted of four different lesson plans, interactive activities and web-based resources available at www.moocrew.ie Over one hundred primary school classes entered a Moo Crew competition with entrants submitting an excellent array of creative and original ideas.

A team of fourteen pupils from the 4th class of St Joseph’s Boys National School in Rathkeale, Co. Limerick were the national winners of the inaugural Moo Crew: The Primary Dairy Moovement competition. They are pictured here with their teacher Mary Wallace and Moo Crew Ambassador, Darren O’Neill.

Some school classes worked together to write songs and raps, create puppet shows or stage a Dairy Day; whilst others generated scrapbooks, posters, wrote poems and created recipes. The top three regional teams short-listed enjoyed a V.I.P. day trip to Causey Farm in Co. Meath in June, where they met the NDC ambassador for the Moo Crew initiative, Olympic boxer and primary school teacher Darren O’Neill. They enjoyed an action-packed day of milking cows, bread and butter making, a bodhrán workshop, a bog trip and obstacle course, before the prize giving ceremony for the winners. Top prize went to a team of fourteen pupils from the 4th class of St Joseph’s B.N.S. in Rathkeale, Co. Limerick. Each pupil in the winning class won an individual Samsung Galaxy 7” Tab 2 tablet, their teacher won a weekend away and the school received the overall winner’s trophy. The best entry from each of the 26 counties also won a Samsung Galaxy 7” Tab 2 tablet for use in their class. Runners up in the national competition and winners of regional prizes are: –– Region 1 (Munster): St. Joseph’s B.N.S., Thomas Street, Rathkeale, Co. Limerick – 4th class for their project ‘The M.C.Y. Project’ which also took the overall prize –– Region 2 (Leinster): St. Leonard’s National School, Saint Leonard’s, Ballycullane, New Ross, Co. Wexford – 5th and 6th class team for their project ‘Moo Crew St. Leonard’s in Action’ –– Region 3 (Connacht): St. Mary’s National School, Ballinagare, Castlerea, Co. Roscommon – 3rd to 6th class team for their project ‘Ballinagare Moo Crew Project’


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Milk, A Force of Nature Advertising Campaign There is a large and continuous body of work to be done in terms of highlighting to consumers and key stakeholders the nutrient richness of milk and milk products as part of a healthy and a balanced diet. The Milk, A Force of Nature press and TV advertising campaign, featuring the ‘knights of milk’, is an example of such work. The campaign put the spotlight on the ‘hidden natural strengths of milk’. Beginning in Ireland, it has completed its first year as part of a seven-country co-operation at EU level to promote the benefits of milk. The results for Ireland are extremely encouraging. Independent research clearly demonstrates that significantly more people understand that milk contains ‘essential nutrients’. There is also an increase in the number that see milk ‘as part of a healthy, balanced diet’ with more people associating milk with ‘strength and energy’. The campaign will continue to build on these results in 2014.

Health Professionals – Website Revamp A key audience for the NDC is health professionals. 2013 saw the ‘revamp’ of the password-protected area of the NDC website designed especially for this group, making it more user-friendly and easier to navigate. It houses a range of resources including NDC publications written specifically for professionals, a regularly updated online library which provides references to research papers, reports and articles, a section on NDC research as well as a ‘dairy dialogue’ where registered users can share information.

DN Forum During the year three further editions of Dairy Nutrition Form (DN Forum) were published. DN Forum is a science-based publication written specifically for health professionals and industry experts. The aim is to facilitate the dissemination of dairy nutrition research; increase the general awareness and acceptance of the broad range of benefits associated with dairy/dairy components; while also assisting industry innovation within the

health and wellness category. This year the NDC teamed up with Food for Health Ireland (FHI) in the production of the publication. It is widely distributed among health professionals including members of the Irish Nutrition & Dietetic Institute, the dairy industry and the wider food industry stakeholders.

DN Forum 2013: –– Dairy Protein and Muscle Mass in the Elderly –– Inflammation and Metabolic Health: Exploring Dairy-Related Solutions –– Glycemic Management & Diabetes: A Role for Dairy?

IUNS 20th Congress of Nutrition The National Dairy Council is a member of the European Milk Forum (EMF). The EMF was among the eight dairy organisations from around the world that organised a symposium which took place during the International Union of Nutritional Science (IUNS) 20th Congress of Nutrition in Granada, Spain in September. Entitled ‘Maintaining Health with Nutrient Rich Diets: The Role of Dairy in Prevention of Metabolic Syndrome, CVD, Obesity and Sarcopenia’, the symposium provided updates on recent studies demonstrating four different health topics associated with dairy.

NDC Guarantee Campaign In June the NDC ran a radio advertising and PR campaign to support the NDC Farmed in the Republic of Ireland Guarantee. The on-pack rosette emblem identifies for consumers milk and cream products that have been both farmed and processed within the Republic of Ireland. The NDC Guarantee remains relevant to consumers who, now more than ever, want to support local produce and local jobs through their own spending power. Over 49% of mothers heard the radio advertisement 7.3 times, while 6,397 consumers clicked through to the NDC website on foot of advertorial comment and competitions in lifestyle publications.


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Celebrating Dairy Diversity at the National Ploughing Championships September saw the National Dairy Council in residence in its distinctive navy blue ‘NDC Dome’ at this year’s National Ploughing Championships in Ratheniska, Co. Laois. Visitors had the opportunity to meet with some leading sports stars who were supporting the NDC’s work in promoting the positive role that milk may play in a number of aspects of sports nutrition. These included former Rugby International Alan Quinlan, Irish Olympic boxer Darren O’Neill, Tipperary hurler Pádraic Maher and Dublin hurling manager Anthony Daly. NDC nutritionists were on hand to answer questions and provide advice regarding the nutritional value of milk and dairy and the contribution of these foods to a balanced diet. Chef Phelim Byrne inspired the taste buds and home culinary skills with free cookery demonstrations each day. Phelim showed the many versatile ways families can enjoy Irish milk, yogurt, cheese, butter and cream in some tasty recipe ideas.

World School Milk Day Celebrations World School Milk Day, designated by the United Nations Food & Agriculture Organisation, took place on 25th September, 2013. This gave the NDC an opportunity to highlight its role in promoting school milk and in dairy education at the National Ploughing Championships. NDC Nutritionist Caroline O’Donovan explained “not only is milk an affordable source of a range of nutrients but the versatility of milk and milk products makes them great value for money. They can be used in a wide range of cooked and baked dishes, across many meal times and snacking occasions”. Children from 3rd class of Rath National School, Ballybrittas, Portlaoise, Co. Laois met with Irish Olympic boxer Darren O’Neill and Simon Coveney TD, Minister for Agriculture, Food and The Marine as part of the day’s celebrations.

Chef Phelim Byrne is pictured showcasing the use of Irish milk, yogurt, cheese, butter and cream in tasty recipe ideas at the free NDC cookery demonstrations at the National Ploughing Championships in Ratheniska, Co. Laois in September. Minister for Agriculture, Food & the Marine, Simon Coveney TD, makes delicious smoothies using the NDC Smoothie Bike with assistance from 8 yearold Marcus McElligott and his sister Pia (10) from Straffan, Co. Kildare.


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NDC & Kerrygold Quality Milk Awards – Top prize to Limerick Family The announcement of overall winners and national finalists of the NDC & Kerrygold Quality Milk Awards took place at an awards ceremony in October. This national awards programme provides an opportunity to showcase dairy excellence to Irish consumers who enjoy top quality produce that comes from our pasture-based farming. It identifies and rewards farmers who are role models for all-round high quality standards. In addition, as a country exporting over 80% of our dairy produce to markets worldwide, the awards recognise the achievements of Irish farmers in consistently delivering on the highest quality standards, a prerequisite to excel in the marketplace. Fourteen dairy farms were short-listed as national finalists. These received inspection visits from all three members of the expert judging panel: Professor Patrick Wall, Associate Professor of Public Health at UCD; Dr. David Gleeson, Milk Quality Research, Teagasc; and Dr. Jack Kennedy, Dairy Editor, Irish Farmers Journal. The judges scrutinised technical information and farm management practices which support each farm’s consistently excellent quality milk standards. They also assessed aspects of contemporary dairy farming ranging from sustainability and animal welfare to care of the environment.

Edward and Olivia Fitzgerald, from Tobernea, Effin, Kilmallock, Co. Limerick were awarded the overall national prize. Edward is the 5th generation of his family to farm at Tobernea. He took over the running of the family farm in 2008, the same year he married Olivia. The Fitzgeralds, who supply the milk from their farm to Kerry Agribusiness, were presented with the National Dairy Council & Kerrygold Quality Milk Awards perpetual cup and €5,000 at an awards ceremony in the RDS by GAA star Bernard Brogan and Tom Hayes TD, Minister of State at the Department of Agriculture, Food and the Marine. Five national category prizes were awarded to: –– David and Kathleen Boland, Cartron’s Glebe, Horseleap, Moate, Co. Westmeath (Aurivo Co-operative Society) - All Year Round Milking National Category Award –– John and Deirdre McCarthy, Ballymacredmond, Butlerstown, Bandon, Co. Cork (Barryroe Coop) - Joint National Runners Up - All Year Round Milking Category –– Ronald and Betty Shorten, Woodfield, Clonakilty, Co. Cork (Lisavaird Co-op) - Joint National Runners Up - All Year Round Milking Category –– Glenn and Sandra Chapman, Tobergal, Ferns, Enniscorthy, Co. Wexford (Glanbia Ingredients Ireland) - Joint National Runners Up Manufacturing Milking Category –– John and Margaret Mary O’Gorman, Hugginstown, Co. Kilkenny (Glanbia Ingredients Ireland) - Joint National Runners Up Manufacturing Milking Category

Top dairy farmers - Edward & Olivia Fitzgerald from Tobernea, Effin, Kilmallock, Co. Limerick were the 2013 winners of the NDC & Kerrygold Quality Milk Awards. They are pictured at the national awards ceremony in the RDS, Dublin with Edward’s parents, Michael and Catherine.


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Three farms were highly commended for specific achievements: –– Denis and Rose Collins, Letterlickey, Bantry, Co. Cork (Drinagh Co-op) - Highly Commended for Best Quality supplying less than 200,000 litres –– Conor and Grainne Molony, Clobanna, Thurles, Co. Tipperary (Centenary Thurles Co-op) Highly Commended for Best Protein –– Denis and Rioghna O’Gorman, Ballinagoul, Kilmallock, Co. Limerick (Kerry Agribusiness) Highly Commended for Best SCC Five national finalists were also commemorated at the awards ceremony: –– Kevin and Breda Bourke, Ballinlonty, Borrisoleigh, Thurles, Co. Tipperary (Tipperary Co-op) –– Richard and Nora Fitzgerald, Gortnahown, Mitchelstown, Co. Cork (Dairygold Co-op) –– Noel and Anne Jennings, Clancoole, Bandon, Co. Cork (Bandon Co-op) –– Thomas and Mary Mahon, Geeha North, Kinvara, Co. Galway (Arrabawn Co-op –– Gerard and Frances Murphy, Cahermaculick, Shrule, Co. Mayo (Aurivo Co-operative Society)

NDC’s Vice Chairman Stephen Shorten shares some local Irish cheese with Mairead McGuinness, MEP at the National Dairy Show in Millstreet, Co. Cork in October.

Raising the Profile of Dairy Throughout the Year Throughout the year, the NDC continued its ongoing media partnership with TV3 which has proved to be very effective in highlighting many of the NDC’s key programmes and initiatives. In March the NDC signed a nine-month sponsorship of RTÉ Radio 1’s CountryWide programme which features the events, people and happenings that bring colour and life to communities, towns and villages across the country. Presented by Damien O’Reilly, CountryWide’s audience has grown substantially over the past three years and provides another channel for the NDC to reach out to both rural and urban communities. During 2013 the NDC has raised its national profile significantly on the back of providing relevant and engaging marketing programmes, thereby increasing its capacity to deliver on its core objective of supporting the consumption of dairy produce in the Republic of Ireland. We look forward to the future with confidence.

Pictured at the announcement of the NDC sponsorship of RTÉ Radio 1’s ‘CountryWide’ programme are: (L-R) Damien O’Reilly, Countrywide Presenter; Head of RTÉ Radio 1, Jim Jennings; NDC Chairman, Jackie Cahill; and Zoë Kavanagh, Chief Executive, NDC.


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The National Dairy Council (A company limited by guarantee and not having a share capital)

23

Directors and Other Information

Reports and Financial Statements for the year ended 31 December 2013

24

Directors’ Report

26

Statement of Directors’ Responsibilities

27

Independent Auditor’s Report

29

Income and Expenditure Account

30

Balance Sheet

31

Cashflow Statement

32

Notes to the Financial Statements


Annual Report 2013

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Directors and Other Information Directors

Auditor

Mr. J. Cahill (Chairman) Mr. T. Cashman (Vice Chairman) Mr. C. Ryan Mr. F. Tobin Mr. P. Gibbons Mr. T. Maher Mr. J. Murphy Mr. E. Sweeney Mr. T. Horan Mr. E McEntaggart Mr. P. Sheahan Mr. J. Comer Mr. J. Murray Mr. S. O’Leary Mr. B. Walsh

Deloitte & Touche Chartered Accountants and Statutory Audit Firm Deloitte & Touche House Earlsfort Terrace Dublin 2

Chief Executive and Secretary

J & B Davy Davy House 49 Dawson Street Dublin 4

Zoë Kavanagh

Bankers AIB Bank 1 Lower Baggot Street Dublin 2 AIB Bank St. Helen’s 1 Undershaft London EC3A 8AB

Registered Office Innovation House 3 Arkle Road Sandyford Industrial Estate Dublin 18

Registered Number 21650

Solicitors Gleeson McGrath Baldwin 29 Angelsea Street Dublin 2 Media Lawyer Solicitors 63 Patrick Street Dun Laoghaire Co. Dublin

ACC Bank Charlemont Place Dublin 2


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Directors’ Report The board of directors submit their annual report and the financial statements for the year ended 31 December 2013. In the opinion of the directors the reporting and disclosure requirements of the Companies (Amendment) Act, 1986 do not apply to The National Dairy Council, on the basis that the company does not trade for the acquisition of gain by the members.

Principal Activities The principal activity of The National Dairy Council (‘NDC’) is to support Irish dairy farmers by driving the positive position and consumption of milk and dairy products through integrated marketing and communications programmes, based on informed scientific evidence.

Results The results for the year and the state of affairs of the company are set out on pages 29 and 30 respectively.

Risks And Uncertainties The main risk facing the company during the year and anticipated in future years is the receipt of levy contributions and maintaining sufficient reserves to allow the entity operate efficiently and effectively.

Review Of Business And Future Developments The NDC has a vital role in supporting the dairy sector in driving the consumption and positioning of milk and dairy products. The NDC’s vision is to be the authoritative and trusted voice in advancing the consumer perception and consumption of Irish milk and dairy products.

Directors And Secretary The current members of the Board of Directors and the company secretary are set out on page 23. On 20 February 2013, Sean McAuliffe resigned as a director, while Tony Horan, Eamonn McEntaggart, Patrick Sheahan and Timothy Cashman were all appointed on the same date. On 31 December 2013, Dominic Cronin, Stephen Shorten, Kevin Kiersey and Marty Murphy resigned as directors. On 26 February 2014, John Comer, Sean O’Leary, John Murray and Brendan Walsh were all appointed as directors, while Timothy Cashman replaced Stephen Shorten as Vice Chairman.

Books Of Account To ensure that proper books and accounting records are kept in accordance with Section 202 of the Companies Act, 1990, the directors have employed appropriately qualified accounting personnel and have maintained appropriate accounting systems. The books of account are kept at Innovation House, 3 Arkle Road, Sandyford Industrial Estate, Dublin 18.


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Directors’ Report (contd.) Events After The Balance Sheet Date There have been no significant events affecting the financial statements since the year end.

Publication The directors are responsible for the maintenance and integrity of the website. Legislation in the Republic of Ireland concerning the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Auditor The independent auditor, Deloitte & Touche, Chartered Accountants and Statutory Audit Firm, continue in office in accordance with Section 160(2) of the Companies Act, 1963.

Signed on behalf of the Board: Jackie Cahill Timothy Cashman Director Director Date: 1 April 2014


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Statement of Directors’ Responsibilities Irish company law requires the directors to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing those financial statements, the directors are required to: –– select suitable accounting policies and then apply them consistently; –– make judgements and estimates that are reasonable and prudent; and –– prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. The directors are responsible for keeping proper books of account which disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements are prepared in accordance with accounting standards generally accepted in Ireland and comply with Irish statute comprising the Companies Acts, 1963 to 2013. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.


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Independent Auditor’s Report to the Members of the National Dairy Council

We have audited the financial statements of The National Dairy Council (a company limited by guarantee and not having a share capital) for the year ended 31 December 2013 which comprise the Income and Expenditure Account, the Balance Sheet, the Cash Flow Statement and the related notes 1 to 13. The financial reporting framework that has been applied in their preparation is Irish law and accounting standards issued by the Financial Reporting Council and promulgated by the Institute of Chartered Accountants in Ireland (Generally Accepted Accounting Practice in Ireland).

(A Company limited by guarantee and not having a share capital)

This report is made solely to the company’s members, as a body, in accordance with Section 193 of the Companies Act, 1990. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditors’ report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditors As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial statements giving a true and fair view. Our responsibility is to audit and express an opinion on the financial statements in accordance with Irish law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.


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Scope of the audit of the financial statements An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether the accounting policies are appropriate to the company’s circumstances and have been consistently applied and adequately disclosed; the reasonableness of significant accounting estimates made by the directors; and the overall presentation of the financial statements. In addition, we read all the financial and non-financial information in the Reports and Financial Statements for the year ended 31 December 2013 to identify material inconsistencies with the audited financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications for our report.

Opinion on financial statements In our opinion the financial statements: –– give a true and fair view, in accordance with Generally Accepted Accounting Practice in Ireland, of the state of the affairs of the company as at 31 December 2013 and of the surplus for the year then ended; and –– have been properly prepared in accordance with the Companies Acts, 1963 to 2013.

Matters on which we are required to report by the Companies Acts, 1963 to 2013 –– We have obtained all the information and explanations which we consider necessary for the purposes of our audit. –– In our opinion proper books of account have been kept by the company. –– The financial statements are in agreement with the books of account. –– In our opinion the information given in the directors’ report is consistent with the financial statements.

Matters on which we are required to report by exception We have nothing to report in respect of the provisions in the Companies Acts, 1963 to 2013 which require us to report to you if, in our opinion, the disclosures of directors’ remuneration and transactions specified by law are not made.

Marguerite Larkin For and on behalf of Deloitte & Touche Chartered Accountants and Statutory Audit Firm Dublin Date: 1 April 2014


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Income and Expenditure Account For the Year Ended 31 December 2013

2013 2012 Notes â‚Ź â‚Ź

Income 2,752,555 2,740,247

Expenditure Direct expenses Establishment expenses Administrative expenses

2,162,441 2,721,081 65,502 67,813 218,290 238,408

Total expenses

2,446,233 3,027,302

Surplus/(deficit) on ordinary activities before taxation 2

306,322

(287,055)

Taxation 4 (822) (1,444) Surplus/(deficit) on ordinary activities after taxation

305,500

Opening accumulated surplus

802,703 1,091,202

Surplus/(deficit) on ordinary activities after taxation

305,500 (288,499)

Retained accumulated surplus carried forward

9

(288,499)

1,108,203 802,703

All of the results for the current and prior year derive from the continuing activities of the company. All recognised gains and losses for the current and prior year are included in the income and expenditure account. The financial statements were approved by the Board of Directors on 1 April 2014 and signed on its behalf by: Jackie Cahill Timothy Cashman Director Director


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Balance Sheet As at 31 December 2013

2013 2012 Notes â‚Ź â‚Ź

Fixed Assets Tangible assets

5

11,198 17,593

Current Assets

Debtors 6 150,362 219,505 Bank 1,071,566 929,064

1,221,928 1,148,569 Creditors: (Amounts falling due within one year)

7

(124,923) (363,459)

Net Current Assets 1,097,005 785,110 Net Assets 1,108,203 802,703

Represented by: Accumulated Surplus 9 1,108,203 802,703

The financial statements were approved by the Board of Directors on 1 April 2014 and signed on its behalf by: Jackie Cahill Timothy Cashman Director Director


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Cashflow Statement For the Year Ended 31 December 2013

2013 2012 Notes â‚Ź â‚Ź

Reconciliation of Operating Surplus/(Deficit) to Net Cash Flow from Operating Activities Operating surplus/(deficit)

306,322 (287,055)

Less: interest income

(3,289) (5,778)

Depreciation 7,806 7,818 Decrease/(increase) in debtors

69,017 (16,669)

Decrease in creditors (238,536) (344,156) Net Cash Inflow/(Outflow) From Operating Activities 141,320 (645,840) Returns on Investment and Servicing of Finance Interest income

3,289 5,778

Taxation Taxation paid

(696) (2,049)

Financing Activities Payments to acquire fixed assets (1,411) (19,695) Increase/(Decrease) in Cash Position for the Year 10 142,502 (661,806)


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Notes to the Financial Statements for the Year Ended 31 December 2013

1. Accounting Policies Basis of preparation The financial statements have been prepared in accordance with accounting standards generally accepted in Ireland and Irish statute comprising the Companies Acts, 1963 to 2013. Accounting standards generally accepted in Ireland in preparing financial statements giving a true and fair view are those published by The Institute of Chartered Accountants in Ireland and issued by the Financial Reporting Council. Basis of Accounting The financial statements have been prepared under the historical cost convention. Income Income is comprised of voluntary levies, grant income, donations and interest receivable. Income received in the form of voluntary levy contributions is based on a price per litre of milk produced and is recognised on a receipts basis. Grant income is credited to income in the period to which it relates. Expenditure Expenditure is accounted for on an accruals basis. Fixed Assets Fixed assets are held at cost less accumulated depreciation. Depreciation of fixed assets is provided on a straight line basis as follows: Office equipment Computer equipment

25% per annum 25% per annum

Pension The company operates a defined contribution pension scheme. Contributions payable to the scheme are charged to the income and expenditure account in the period to which they relate. Taxation The company is exempt from Corporation Taxation in respect of its trading activities. Passive income, if any, (such as deposit interest) remains taxable.


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Notes to the Financial Statements (continued) For the Year Ended 31 December 2013 2. Surplus/(Deficit) on Ordinary Activities Before Taxation

2013 2012 € € The surplus/(deficit) before taxation is stated after charging: Directors’ remuneration Directors’ expenses Auditor’s remuneration Depreciation and after crediting: Interest income

46,646 46,400 24,487 25,559 10,700 11,000 7,806 7,818

3,289 5,778

3. Employees

2013 2012 € €

Wages and salaries 409,919 380,936 Social Welfare costs 40,229 37,258 Pension 28,910 25,860 479,058 444,054

The average number of employees for the year was 9 (2012: 9). The number of employees at the year ended 31 December 2013, including eleven directors, was 16 (2012: 17).

4. Taxation Corporation tax was incurred on interest earned as follows: Corporation tax @ 25%

2013 2012 € € 822 1,444


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Notes to the Financial Statements (continued) For the Year Ended 31 December 2013 5. Tangible Assets

Computer Office Equipment Equipment Total € € € Cost: At 1 January 2013 64,473 41,453 105,926 Additions 1,411 - 1,411 At 31 December 2013 65,884 41,453 107,337 Depreciation: At 1 January 2013 48,675 39,658 88,333 Charge for the year 6,413 1,393 7,806 At 31 December 2013 55,088 41,051 96,139 Net book value: At 31 December 2013 10,796 402 11,198 At 1 January 2013 15,798 1,795 17,593

6. Debtors: (Amounts Falling Due Within One Year)

2013 2012 € €

Other debtors 94,957 145,478 VAT recoverable 54,414 72,910 Corporation tax 991 1,117 150,362 219,505

7. Creditors: (Amounts Falling Due Within One Year)

2013 2012 € €

Trade creditors 70,112 189,118 Accruals and sundry creditors 31,411 152,032 PAYE/PRSI 23,400 22,309 124,923 363,459


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Notes to the Financial Statements (continued) For the Year Ended 31 December 2013 8. Pension The company operates a defined contribution pension scheme. Contributions payable in respect of the year ended 31 December 2013 amounted to €28,910 (2012: €25,860). There were no pension contributions outstanding at the year end (2012: €Nil).

9. Accumulated Surplus 2013 2012 € €

Accumulated surplus at the beginning of the year 802,703 1,091,202 Surplus/(deficit) for the year 305,500 (288,499) Accumulated surplus at the end of the year 1,108,203 802,703                                        

10. Analysis Of Changes In Net Funds

Opening balance Cashflow Closing balance € € €

Cash at bank and in hand 929,064 142,502 1,071,566                                        

11. Commitments Guarantees The company is a member of the GEIE European Milk Forum, a grouping set up to promote dairy products throughout Europe. The company, in conjunction with the other nine members of the forum, has provided a guarantee in relation to any commitments of the forum to third parties which remain outstanding following liquidation of the forum.

12. Related Party Transactions Certain directors of the company are also directors of the co-operatives from which the company receives voluntary levy income and other income. The total voluntary levy income and other income received in the normal course of business from these co-operatives amounted to €1,953,108 (2012: €1,819,486). The total expenses claimed by these directors for the year ended 31 December 2013 amounted to €20,482 (2012: €23,778). The directors held 7 meetings during the year ended 31 December 2013 (2012: 9 meetings).

13. Approval Of Financial Statements The financial statements were approved by the Board of Directors on 1 April 2014


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The National Dairy Council wishes to thank its Member Co-ops for their continued support, ensuring long-term success of NDC dairy marketing campaigns and initiatives

Ardrahan Lullaby Milk Arrabawn Co-operative Society Ltd. Aurivo Co-operative Society Ltd. Bandon Co-operative Agricultural and Dairy Society Barryroe Co-operative Ltd. Boherbue Co-operative Ltd. Callan Co-operative Agricultural and Dairy Society Ltd. Centenary Thurles Co-operative Society Ltd. Cl贸na Dairy Products Society Ltd. Drinagh Co-operative Ltd. Drogheda Producers Co-operative Ltd. Fealesbridge & Headleys Bridge Co-operative Dairy Society Ltd. Glanbia Co-operative Society Ltd. Glenveagh Agricultural Co-Operative Society Ltd. Irish Dairy Board Co-operative Ltd. Kerry Co-operative Creameries Ltd. Kill Co-Operative Agricultural & Dairy Society Ltd. Lee Strand Co-operative Creamery Ltd. Lisvaird Co-operative Creamery Ltd. Mullinahone Co-operative Dairy Society Ltd. Newtownsandes Co-operative Dairy Society Ltd. North Cork Co-operative Creameries Ltd. Wexford Milk Producers Society Ltd.


The National Dairy Council Innovation House 3 Arkle Road Sandyford Dublin 18 Ireland t +353 (0)1 290 2451 f +353 (0)1 290 2452 e info@ndc.ie www.ndc.ie

The National Dairy Council Annual Report 2013


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