A sign of things to come

26 A Sign of Things To Come

Technology may have superseded large parts of marketing. However, the faithful signboard still remains an integral part of marketing a property and is likely to avoid being banished by the technological takeover.

Signboards serve a valuable purpose, although some argue that signboards are purely for the benefit of the agent – but just remember; you can’t sell a secret and, if signboards are used correctly, they are a brilliant tool that can help you reach more buyers.

Signboards serve as a 24/7 billboard for your home and can work in your favour in a number of ways.

Placement

It’s important that a signboard is strategically and visibly placed on the property boundary, while also complementing your home from the street. When placed correctly, it will suitably standout to house-hunters travelling through your area.

However, it also targets those who love your neighbourhood but aren’t actively searching to buy a property – the attraction of a particular house in a certain neighbourhood can be a big draw card and has the ability to trigger a call-to-action.

Confirmation

By having signboards outside your home, it confirms what potential buyers have seen online or in real estate office windows. A large portion of buyers are inclined to visit an area before they commit to an open home.

It also acts as an added convenience for buyers – it saves them driving up and down the road to find your home. If you live on a street corner, a signboard should be placed on the corner of the street or on both streets.

Neighbours

Word of mouth is a powerful tool and having a signboard outside your property can certainly get your neighbours talking. Your neighbours may talk with family and friends interested in buying in the area – so, not only does word of mouth extend your audience reach, but it could also lead to a sale.

Billboard

At Mike Pero, we have a uniquely designed sign that commands the attention of those near it. The large red Mike Pero logo makes it blatantly obvious that your property is on the market and, for those driving past, they know exactly who to contact if they want to find out more information.

In specific instances, we will use photo boards and these are particularly useful for homes that aren’t visible from the road and for roads that get a lot of foot traffic.

It’s important to note that signboards should be used as part of a wider marketing strategy, in conjunction with other marketing channels.

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