The Mills Group Pre-Listing Packet

PRE-LISTING GUIDE

Pre Listing guide UNLOCKING YOUR HOME'S POTENTIAL WITH

Jonathan Mills LEAD LISTING AGENT

2021

The Team Advantage They say that teamwork makes the dream work and that's no different for your homeownership dreams. The days of the jack-of-all-trades single agent realtors handling every part of the transaction are over. Similar to the medical industry, we believe that there should be specialists in every area of the transaction. We work hard to become masters of our trade and we are always looking for the next expert to join our team so that we can consistently improve our systems and processes and as a result, increase customer satisfaction.

LISTING SPECIALIST

MARKETING SPECIALIST

TRANSACTION COORDINATOR

Your listing specialist is here for your every step of the way in your home selling process.

They are your primary resource and professional representative in all contract negotiations through closing. They will help guide and advise you through the decision-making process.

Our in-house marketing team works carefully with every listing to increase visibility and attract the right buyer. From customized public descriptions and gorgeous full-color promotional materials to engaging social media posts, our marketing efforts give your property a major advantage in this competitive market.

PROFESSIONAL PHOTOGRAPHER

BUYERS SPECIALIST

The way your home looks in pictures can make or break a sale, which is why we employ the best photographers available in the area. Our exceptional listing photos set our properties apart. Excellent photos= more showings = faster and more profitable sale.

Your buyers specialist will be showing your home to our team's extensive list of prequalified buyers to help us sell your home faster. Furthermore, they provide you with a series of fiduciary duties to ensure that your best interests are always protected.

RUNNER Working behind the scenes, our runner ensures a smooth process by taking care of essential details like delivering and picking up the "For Sale" sign, dropping off checks, and removing the key box and "For Sale" sign once the home has sold and closed.

2.8

300+

99% List/Sale Price Ratio

Avg. days On market

Homes SOLD 20M

Your transaction coordinator will guide you smoothly from preparing your home for the market to close. Once a contract is received, they will coordinate your contract paperwork and work with the lender and title company to ensure you close on time.

SALES VOLUME

15M 10M 5M 0M

2015

2016

2017

2018

2019

2020

MARKETING Strategy OUR UNMATCHED STRATEGY TO SELL YOUR HOME

EXTERIOR • • • • • • • • •

Keep grass freshly cut remove all yard clutter plant fresh flowers apply fresh mulch and weed Clean windows inside and out paint the front door wash or paint exterior tighten all door handles Ensure gutters are attached

INTERIOR • Remove excess wall hangings and photos • paint walls and ceilings • clean all light fixtures • shampoo carpets • clean and organize bedrooms & kitchen • deep clean bathroom fixtures & appliances

SHOWINGS • Meet with staging consultant • turn on all the lights • open drapes in the daytime • make arrangements for pets • play quiet background music • light the fireplace • infuse hoMe with light scents like lavender or vanilla • vacate property during showing

DIRECT MAIL, EMAIL & SOCIAL MEDIA CAMPAIGNS 83% of Buyers are Online

STEPS TO CLOSING

01 02 03

Before Listing • • • • • • • •

Schedule an appointment Complete Market Analysis Formal Listing Presentation Establish Sales Price Property Evaluation Executed Sales Agreement Strategy for selling staging consultation

listed & active • • • • • • • •

Professional Photography Marketing Campaign created Signs Installed Submit to local listing services Showing times selected Social Media Campaigns Direct Mail Campaign Email Campaigns

under contract • • • • • • • • •

Offer(s) received Offer(s) negotiated Offer accepted Back up offer(s) accepted Inspections & disclosures Appraisal Completed Contingencies satisfied Property closes Refer friends and family!

Win-Win or no deal

Integrity

do the right thing

Customers

always come first

Commitment in all things

Communication

seek first to understand

Creativity

ideas before results

Teamwork

together everyone achieves more

Trust

starts with honesty

Equity

opportunities for all

Why KW? Keller Williams is the largest real estate franchise in the world by agent count and boasts the highest sales volume in the US. Your needs always come first.

At Keller Williams, we provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, email or text message.

That’s how we’ll do it. You’ll always be kept in the loop. When You Work With Us, You Get: Technology Leading-edge tech tools and training give us the advantage in effectively finding the perfect home for you!

Teamwork Keller Williams was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the vision of serving our clients at the very highest level possible.

Knowledge We stay ahead of trends in the real estate industry through our comprehensive, industry-leading training curriculum and research resources.

It’s what prepares our team to provide you with unparalleled service.

Reliability Founded on the principles of trust and honesty, Keller Williams emphasizes the importance of having the integrity to do the right thing, always putting your needs first. We firmly believe that our success is ultimately determined by the legacy we leave with each client we serve.

Track Record We’re proud to be affiliated with one of the largest real estate organizations in the world! The strong growth of Keller Williams is proof that when you offer a superior level of service, word spreads fast.

Success

results through people

7584 NW 4TH BLVD GAINESVILLE, FL 32607

5-STAR SERVICE!

The band has been hanging out lately at Bob's Bar & Grill on 32nd ave.

PROUD PARTNERS WITH:

JONATHAN MILLS jonathansellsflorida@gmail.com

352.672.4467

RENNIE MILLS renniesellsflorida@gmail.com

352.514.4745

DANIEL WOOD danielwoodsellsflorida@gmail.com

210.848.8684

Follow Us! Instagram/TheMillsGroup Facebook/Jonathan.Mills.Realltor

I tell every person that I work with that I am going to treat their deal like it’s my own. That helps identify my role as their real estate advisor and they know I am always looking out for their best interests.

Jonathan Mills LEAD LISTING AGENT

JonathanSellsFlorida@gmail.com

(352) 672-4467