GASTRO
4 KILOS VINÍCOLA WI LLI NG TO B R EAK THE R UL E S
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his is a story that dates back to 2006, when Francesc Grimalt, winemaker, and Sergio Caballero, musician and founding partner of the SONAR music festival, met in a friend’s garage and, with limited resources, set out to create a wine production. This beginning reveals what 4Kilos has been since then: much more than a brand; a transgressive project, both in its form and image, ready to break the rules. But let’s start at the beginning. In 2006, Grimalt and Caballero invested four million of the old pesetas (hence the name), a lot of time and passion in an emerging idea. They then manufactured what would be their first production which, fourteen months later, they presented to the Mallorcan and national wine-growing scene. Thus, they carved a niche for themselves in the vine world, becoming more and more prominent over the years. Faithful to a philosophy committed to rational and respectful vine-growing, at 4Kilos they adapt to the type of harvest they collect in vineyards located in the north and south of Mallorca. Here, they harvest the Cabernet Sauvignon, French Fogoneu, Merlot, Monastrell and Syrah varieties in addition to the rescued native variety, Callet. Without a doubt, the quality of their wine speaks for itself, but there is something else in 4Kilos that makes it unique and iconic. Perhaps it is that irreverence tattooed on the brand’s DNA. Their image, for example, is an excellent example of this: they renew their labelling with each production and are committed to bold and creative audiovisual communication, which is not common in the sector. Besides, throughout these fifteen years of activity, they have participated in unique projects that speak for them. Such is the case of their partnership with Amadip Esment: an organisation focused on the protection and defence of the rights of people with intellectual disabilities and their families. Amadip users participated in the entire harvest process and in the production of a very special production, Gallinas y Focas, which they named themselves. A brand is what it is thanks to its values, its products and its savoir-faire, but if it also knows how to communicate creatively and dares to break the mould in a way consistent with its essence, it deserves all our admiration and respect. So, let’s open a bottle and drink to them. www.4kilos.com
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