BREAK AWAY FROM FALL FREE DAYS
NEVER A DOUBT
Football team rolls during Homecoming weekend
Savor this fall break with a few tips from Lou
Page 12
Page 5
Athletics Department rolls out new logo October 18, 2018 — Vol. 97, Issue 5
The college pursues a more modern and professional look
by XAVIER SANCHEZ staff writer
Just in time for Homecoming 2018, Loras College Athletics unveiled a new logo as the athletic program looks to the future. A story on Duhawks.com listed the reasons for and the efforts that went into creating a new logo. The decision reportedly was not a simple one and was well thought out by all involved, officials said. Loras reached out to freelance graphic designer Wes Teska, out of Fort Wayne, Ind., for some creative guidance throughout the two-year development process. The college has been scrutinizing its identity over the past few years while also scrutinizing Loras’ longtime symbols: the school’s crest, the use of Dewey and the “L.” Having now established a new logo for the Athletic Department, college officials naturally will be contemplating their overall branding strategy. Not only was the logo updated, but the
Rude awakening
color palette and typography structure were also redone. In the story it states, “The Gotham and Interstate font families have been adopted and implemented by Loras College as a whole along with a new swatch for the “Loras Purple”.” The Duhawk community from near and far voiced their feelings on the decision to create a new logo. Loras President Jim Collins said, “The new logo is so much classier and incor-
porates what should h ave b e e n d on e long ago (aka, incorporating gold and removing yellow).”
Junior Austin Epple speaks highly about being a Duhawk and all that Loras has to offer but did not like showing the “Dewey” logo to others. He said it was “less-than-intimidating.” As a football player, he explained, “Duhawks are fierce, and now we have a logo that lets everyone know what we Du.” Junior Krystyna Kaminski said, “The new logo looks more of a college logo and more professional and polished.” Much like Epple, she said using Dewey was “too immature-looking.” Large transitions can be difficult to cope with because change does not come easy. Many people voiced different opinions of their dislike for the new logo. While the logo does look very sharp and sophisticated, some feel it looks similar to some of the other colleges using bird logos. Senior Whitney Dempsey said, “It reminds me a lot of Whitewater Warhawks.” Senior Olivia Clarey does like the new logo, but went on to add that it “reminds me
Be on the lookout around campus as the new logo begins to circulate. Loras College gear with the new logo now is available at https://sportspageteam. itemorder.com/sale (use sale code: 11274) through the end of October. of the logo used by other schools like Whitewater, Coe, and even Wahlert High School.” The other concern among those not in favor was what was going to happen to Dewey. Terry Flahery (‘90) has been a big fan of Dewey since he attended Loras and as he continues to visit. He did also say the new logo reminded him of something else. He chuckled and said, “It looked like a car’s hood ornament from the 1960s.” Developing and establishing the new logo has caused some confusion about the possible extinction of Dewey. Although he will not be used for the logo, Loras President Collins also said, “Dewey remains as our mascot. “ This is a sigh of relief for Flaherty and many who love the beloved Duhawk.
photo by JON QUINN
Early Friday morning, Oct. 12, just as Homecoming weekend was about the get underway, a portion of the retaining wall on Loras Parkway collapsed as Homecoming weekend was set to begin. There were no reports of injuries, but there was much cause for concern regarding the college’s infrastructure. Jimmy Naprstek, interim communications and marketing director at Loras, told local media outlets that an electrical transformer was damaged when the wall crumbled. He said the transformer powers 70 percent of the campus. The college turned off the electricity at Rohlman Hall, the San Jose Pool and Graber Sports Complex. Officials eventually located generators to power the buildings. The sky walk that goes over the parkway and Smyth Hall also were temporarily closed or otherwise impacted over the weekend. Naprstek said structural tests have been conducted on the wall and the surrounding buildings, and officials anticipate that monitoring of the surrounding area will occur throughout the weekend and into next week.