Painted Zebra - The Lones Group's 2022 Real Estate Services Catalog

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Featured Agent: Alina Araujo LeadMagnet

Listing Presentation System Market Domination Package Impact Branding and System Packages À La Carte Systems and Materials AgentFire Websites

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Club Zebra

ENCORE

ASPIRE

From Our Clients About

from my desk...

If you are reeling from what the last two years have wrought, you are not alone. This moment in time has been some of the most challenging this industry has ever seen. Not even when interest rates topped 18% have we had as many challenges as this.

But the great thing is that I am seeing agents make a lot of positive changes in their businesses as a result. They are simplifying, finally hiring assistants or going smaller and hiring out certain tasks. They are letting go of clients that don't bring them joy. They are finally taking time off and taking care of themselves because they realize they have to recharge.

What have the past two years taught you about what you need to do in your business? This is a great time to reflect and make some changes so your 2022 can be all that you expect it to be and more. I hope my ideas on the following pages will be an inspiration to you and allow you to think about how you might systemitize more aspects of your business and even delegate some of your systems to leverage your time. We look forward to helping you in 2022!

-Denise Lones, President

featured agent ALINA ARAUJO

"My business in 2020 was the best year of my career and I know that Mastery had a HUGE part it in!!!!! So, from the bottom of my heart,  THANK YOU! I love spreading the word about your company and how it has helped me and in my business! The more people I tell, the better I feel ."

- Alina

It’s time to level-up your marketing...and your pipeline

...time has proven—without a doubt—how consistent and informative marketing can transform your business.

I pride myself on my attention to detail and provide statistics that are relevant and personal to my target audience...Having a benefit to the consumer or to educate (without selling!), along with a consistent message and image to earn credibility, are what I strive for in each marketing piece I create. - Kristy LaVigne

L

t e n g a M d ea

LeadMagnet

LeadMagnet solves your campaign challenges!

DATABASE

PAST CLIENTS

GEOGRAPHICAL FARM

NICHE MARKET

Even though most agents know that staying in touch with past clients is key to developing a successful referralbased business, many agents are still using generic and ineffective ways to communicate. Their outreach uses company-branded communication that doesn’t address what is going on in their local market and information that is easy to access and automatic. Frankly, these generic efforts are a waste of money. Worse still, they include the same materials and messaging that your competition is using. Going custom is also the way to generate leads in a niche marketing or geographical farming campaign.

The Lones Group offers a completely custom solution that is designed to keep your past clients connected and your leads and potential clients picking up the phone.

Let us create your custom monthly marketing materials: We will do the research, tell your market’s story through data and sold properties, send you a proof every month, coordinate any needed changes with you, and get it to the printer. You don’t need any special graphic design vision, to perform any number crunching, use any fancy Excel skills, or even spend hours digging through data. WE CAN DO IT ALL!

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Intake Strategy calls to create your plan. We will look at your brand, goals, print and mail budget, layout and content (MLS), and printing options We will build your templates and market domination media including Quarterly Report template and Monthly Mailing Templates perfectlycustomized for your target and market.

Online funnel setup and implementation (requires AgentFire website - see page 20)

We will manage your campaigns each and every month – from gathering local market stats, sold properties, and messaging - we handle it all! We will send you the proof and, once approved, will place the order for you and coordinate with your chosen print and mail company.

g a M d a Le

LeadMagnet

INCLUDES: Monthly Two-Hour Campaign Mastermind meeting - Come to LeadMagnet group coaching sessions online where we will cover mailer critiques, marketing ideas, agent interviews, pipeline results this month, and Q&A. Monthly accountability and custom graphs created for your business (as much as you want to participate) Club Zebra Membership (a $600 value per year!). Includes weekly group coaching via Denise Live and twice-monthly Market Watch and our Vault which includes hundreds of documents, forms, and worksheets to build your business.

Ongoing support from our team on your custom LeadMagnet plan

I love that my beautiful marketing goes out every month like clockwork with minimum effort on my end and looks amazing.

Consistent marketing rather than hit or miss marketing is key to my success.

- June Griffiths

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$659 per month

Limited spots available!

+$799 setup fee. Additional add-ons available such as social media, email marketing, blogging, quarterly booklets, and more! Additional set-up fees may apply depending on if we have your current brand elements on file at The Lones Group. Don't have brand elements on file? See below!

Brand Options if we haven't built your brand:



I have a brand designed by someone else. My brand is applied to all my materials from house flyers, postcards, listing presentation materials, and more.

We may be able to import your files and establish your brand elements and rules for as little as $250 and we should be able to start LeadMagnet, Listing Presentation System (page 8), or Market Domination Package (page 12) right away.

I have a logo and use colors and fonts consistently, but I don’t really have what I would call a brand.

If you want to include your current logo, fonts, and colors, and just need to establish a layout for your brand and some branding rules, this would fall under our Semi-Custom PRO process which we could start for as little as $1,990. We would want to make sure your brand is solid before starting one of our other programs.

I don’t have a logo, colors, or fonts, or I am ready for a fresh start.

We can build a brand for you for as little as $3,990 (though we have complete brand packages available starting at $6,986 - see our Impact packages on page 14). We would not start LeadMagnet, the Listing Presentation System, or Market Domination Package until your brand build is complete.

For additional information on any of our brand development options or to talk with our brand consultants to determine the best plan for your needs, reach out: Solutions@TheLonesGroup.com or call 360-527-8904

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LISTING PRESENTATION

S Y S T E M

Are your listing presentation materials ready to wow potential sellers and win the listing?

I have 6 new listings coming out in the next 2-6 weeks... if anyone needs proof that {the system} works! I have never had 6 listings at the same time before, ever! - Susan Shorett

Why is the Listing Presentation System the most valuable purchase you will make this year?

First of all, we don’t regard the Listing Presentation System as a purchase...it is an investment – an investment in your business and in yourself. A purchase can sit on a shelf and collect dust. When used correctly the Listing Presentation System will make you money time and time again, year in and year out!

IMAGINE: • Going into each Listing Presentation, brimming with confidence, knowing that you are the best agent for the job – and you have the materials to prove it.

• Knowing what to bring to a listing presentation and how to use it effectively • Not being concerned if the seller is interviewing multiple agents.

• Having the language to overcome objections on price and your fees.

• Naturally building professional rapport with the seller without having to make smalltalk.

• Wowing the neighbors and securing additional listings without a hard sell.

• The additional commission dollars that you could earn by making this critical part of your business as smooth as possible

The Listing Presentation System will absolutely transform the way you handle Listing Presentations in a way that is authentic and natural. No high-pressure sales tactics. No following up in an annoying way wondering if you are bugging the seller to make a decision. The Listing Presentation System is based on service, not sales – which works with ALL seller personality types.

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WHAT DOES THE LISTING PRESENTATION SYSTEM INCLUDE? RAPPORT BUILDERS: Seller Improvements Checklist Home Conditions Checklist Listing Dollars Checklist

STRUCTURE: Listing Presentation Agenda

SHOWCASING YOUR SYSTEMS: Customized Listing Presentation Package Two Listing Presentation System Boards Marketing Calendar Pending to Closing Calendar

PRICING TOOLS: Now, Realistic, & Optimistic Pricing Shell Game Price Reduction Recommendations Neighborhood Appreciation Marketing Activity Report Local Stats Sheet Shell

SHOWCASING YOUR EXPERTISE: Visual Bio – Personalized Personal Stats Sheet Shell Experience Book Template

CLOSING TOOLS:

All created in your brand with content customized to you and your listing system!

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Pledge of Service Update Guarantee Cancellation Guarantee Seller Next Steps

A HUGE Thank You to Denise Lones and her team. I went to a listing presentation yesterday armed with my boards, CMA and a smaller version of my usual presentation. Only an hour went by after I left and the clients called and gave me the listing.

They said I blew the competition out of the water with the presentation! So with that, I thank you once again. - Jane Maxson

DID YOU KNOW... ...that in an average market, a seller takes around 27 hours per transaction?

Buyers? More than 60.

And that is in an average market. Not a super-hot-inventory-crisis-writing-10-offers-per-buyer market. With our shortage of inventory, lack of new construction, and continued population growth, it may be years when we can expect the market to shift meaning that if you are primarily working with buyers, you can expect more stress in the coming years.

Smart agents are pivoting to work more with sellers to better-leverage their time and energy. The Listing Presentation System will absoutely help with this pivot by providing you with the tools to score when you get up to bat with a seller. Sellers were hard to come by in 2021 and they will be more scarce in 2022. You need an edge and The Listing Presentation System provides you with that edge.

The Listing Presentation System is $3,990* if brand elements are on file (see the Brand Options section on page 7). Options available if we haven't worked with you before! *Monthly, in-house financing available

For more information to get started,

reach out to Solutions@TheLonesGroup.com or call 360-527-8904 to schedule a free consultation

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Market Domination Package ARE YOU READY TO DOMINATE YOUR MARKET? Whether your goal is to cultivate leads at an open house, to create a compelling message about your expertise for potential clients, or show why you are the very best candidate to list a seller's house, the Market Domination Package has you covered. This 16-20 booklet is sure to impress. Our Market Domination package delivers in the format you need to succeed – be it an an incredible printed brochure, a stylish online flipbook, or an easy-to-email file.

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THE MARKET DOMINATION PACKAGE WHAT'S INCLUDED?: IS IDEAL FOR: Revised Bio • • • •

Agents who need a highly-impactful and ready-to-go package to send to potential clients in print, email, or via online link Agents who have a difficult time talking about themselves and need materials to showcase the benefits of working with them Agents who work in highly-competitive markets and need to stand out from the competition Experienced agents who are accomplished and need an easy way to showcase their experience and expertise

The Market Domination Package is $3,990* if brand elements are on file (see the Brand Options section on page 7). Options available if we haven't worked with you before! *Monthly, in-house financing available

Highlights of your Buying Process

Certifications, Designations, Memberships, and Awards

Buying Track Record

Community Affiliations and Volunteer Work

Areas of Expertise

Highlights of your Listing Process

Client Testimonials

Selling Track Record

Contact and Social Media

For more information to get started,

reach out to Solutions@TheLonesGroup.com or call 360-527-8904 to schedule a free consultation

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Impact!

Need to develop a brand and systems for your business?

Impact has what you need to stand out AND establish the processes and campaigns that every real estate business needs to survive and thrive in any market.

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What Will Impact!

Do for Your Business?

Whether you are a brand new agent or a well-seasoned broker who wants to make the best of their last years in the business before retirement - your business will benefit from Impact! - Visual Impact, that is! Visual Impact starts with developing a brand that turns heads and makes you memorable. A brand tells your story, why you are different or better than your competition, and can highlight your area of speciality. It serves as a memory marker, so when someone sees your font, color or logo, they think of you, they remember you, they call you!

Brands build confidence - for both the agent and the buyer or seller!

Business Solutions with Impact!

Once your brand and foundation materials are complete, it is time to decide what processes and campaigns your business needs.  A consistent lead generation plan?  A listing presentation that will wow your potential sellers?  A website that makes leads pick up the phone?

Impact! includes the critical components I recommend for every business - a highimpact visual brand, brand consistency, and the processes and campaigns you need for everything from putting a listing on the market to meeting with a buyer, from your online presence to everything you need to market to a specific niche or neighborhood.

And of course, guidance and strategy from myself and my team.

Impact! packages and options are listed on the next pages.

If you aren't sure what option is best for your business, reach out! We'll schedule a complimentary consultation.

You can start with just one or two...or we can build them all!

What solutions do you need to take your business to the next level?

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We’ll Make You STAND OUT - Guaranteed!

Impact! Includes:

Visual Impact:

Foundations:

Solutions:

Support:

A Brand That Connects You With Clients

A Toolbox That Makes You Look Like A Pro

The Processes and Campaigns You Need to WIN!

Guidance By An Industry Strategist

Using our personal and innovative process, we will build a brand for you that is a great reflection of you and your business... and provides the visual impact you need to stand out with clients!

Once your brand is complete, we will apply it to a set of templates that most agents need in their business.

From letterhead to envelopes, folder, business cards, house flyers, and even estationery, the items we build in the Foundations phase will get you utilizing your brand right away with processes you are familiar with.

From colors to fonts and photography, we will capture your business essence visually and create a brand you will be proud to use for years to come.

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Your brand is applied to these templates which are custom-built for you in Microsoft Publisher or Adobe InDesign.

Depending on the package you choose, we will begin to solve the problems in your business in the Solutions phase.

Lead Generation Solutions Listing Presentation Solutions Buyer Consultation Solutions Pricing Solutions Technology Solutions and more!

Most of the challenges you have in your business can be solved with our solutions!

We offer strategy and support depending on the package you select. All brand and system packages include a one-year membership to Club Zebra PRO which includes Denise Live group coaching every single week and Market Survival Guide on the first and third Tuesday! Club Zebra is the largest tools and solutions vault in the industry!

Private support is also included for agents who select an I Want It All Impact!

Package.

Impact! Package Options Brand Creation

I WANT IT ALA CARTE 

I WANT IT ALL 











Not needed - I Want It All receives essentially each free system (though individual material choices customized for agent)

Foundations

includes house flyer (1- and 4-page), home book cover, just listed card, special feature card, listing letters, letterhead, #10 envelope, A2 envelope, business card, notecard, return address label, article template, market watch postcard, trifold template, pending to close calendar template, presentation folder, and email signature graphic

$900 in credits to spend on additional solutions Free Solutions Package of Your Choice

choose from Listing Consultation Package + Seller Brochure, Two Listing Boards + Listing Presentation Agenda + Home Conditions Checklist, Buyer Consultation Package + Buyer Tour Package, Open House System, Past Client/Post Close System, Potential Client Conversion System (see below), Geographical Farm Templates, Online Profiles Refinement, or Pricing System forms branded.

Custom Database Communication System

includes two templates customized for your database audience

Potential Client Conversion System

includes The Danger of Waiting (interest rate and monthly payment worksheet), Appreciation By Neighborhood, What X Buys, Market Snapshot Infographic, Rent vs Own, Cover for an MLS report for the neighborhood

Past Client Care & Post-Close System

 

includes Annual Client Review, Equity Appreciation Graph, and Client Appreciation Event Invitation and Thank You. Also includes Seasonal Maintenance Checklist, Ask for Review content, and Capital Gains information



Custom Lead Generation System



includes whatever packages, materials, and content needed for your lead generation strategy

Listing Presentation System

includes Home Conditions Checklist, Listing Dollars Checklist, Listing Consultation Package, Brochure, Pricing System, Pricing Materials branded, Template for Statistics, Experience Book Template, Marketing Activity Report, Pledge of Service, checklists, Print Marketing Board, Online Marketing Board, Photography Board



Visual Bio



all content customized to you!

Buyer Consultation Materials



Online Profiles Refinement

  

includes Buyer Tour Package, Money Game, Intake Form, Pledge of Service, Buyer Consultation Package

AgentFire Website Creation - see page 20 for monthly cost options Private Strategy with Denise - includes six one-on-one sessions

If getting your systems together is on your 2022 must-do list, reach out for a custom consultation: Call: 360-527-8904 or email: solutions@ thelonesgroup.com

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À LA CARTE

SOLUTIONS WHAT'S MISSING FROM YOUR BUSINESS TOOLBOX? Once we have either built your brand or have your brand elements on file, there is no shortage of items we can custom-create for you. Our template catalog is vast (in fact, we have 37 items for open houses alone) but since everything we build is custom-created for you and your brand, we can build about anything you can imagine. Custom-printed pillows? Yes! Car wraps? Done it! Custom box design for client gifts? We've done that too! .

FROM ANNUAL CLIENT REVIEWS TO SIGNAGE, STICKERS, CLIENT APPRECIATION EVENT INVITATIONS, CLIENT SWAG, AND MORE, WE BUILD THE TEMPLATES AND TOOLS YOUR BUSINESS NEEDS TO IMPRESS.

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 AGENT IDENTITY

Letterhead, envelopes, notecards, presentation folders, and more

 PROPERTY MARKETING TEMPLATES

Go beyond the standard house flyer with materials that make buyers turn heads

 CAMPAIGN TEMPLATES

Database, past clients, geographical farming, targeted campaigns - we are not short on ideas

 PAST CLIENT CARE TEMPLATES

Reports, client event and gift templates and more

 LEAD GENERATION SYSTEMS AND TEMPLATES

Whether your lead generation focuses on expired listings, investors, open houses, FSBOs, seniors, first time homebuyers, or more, we have the templates and systems you need

 LISTING PRESENTATION SYSTEM

Purchase our full listing presentation system or take an incremental approach with one or two templates.

 BUYER PRESENTATION SYSTEM & BUYER MATERIALS

Buyer consultation package, tour templates, offer package, and more

 ONLINE PROFILES

Coordinating your online profiles with your website will not only make your online viewers' experience more consistent, it makes good SEO sense

AND DON'T FORGET THE FUN STUFF! ARE THE IDEAS FLOWING? Reach out to Solutions@TheLonesGroup.com or call 360-527-8904 to build your custom À La Carte Solutions work order today!

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HYPERLOCAL WEBSITES BUILT BY THE LONES GROUP | POWERED BY When over 97% of buyers are searching online*, the importance of an online presence cannot be overstated. We deliver impactful, memorable, interactive websites that attract and connect with new visitors. Local-focused with beautifully detailed and automated community pages, easy-to-edit features, and filled with opportunities for visitors to connect with you, our AgentFire websites are built for your real estate success!

* NAR, Home Buyer and Seller Generational Trends, March 2021

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AGENTFIRE WEBSITE FEATURES:  FAST AND SECURE

Fully-managed and worry-free with SSL Encryption and Cloudflare fast delivery services.

 LOCAL PRESENCE STRONG

Always up-to-date community pages with engaging demographics, market, schools, and venue information.

 LEAD GENERATION TOOLS

Built-in CRM, live visitor chat, diverse contact offers and forms, easy-to-create landing pages.

 CONTENT CONNECTED

Built-in blogging tools, integrated stock-photo library, and time saving social media publishing features.

 STRONG SUPPORT

Personnel who understand the goals of real estate agents and speak your business language.

 OPTIONAL IDX AND CONTENT SERVICES

Expand your power with a connection to your MLS and built-in content writing services.

$1,950 Setup Fee $99/month without IDX • $129/month with IDX, plus MLS fees Monthly, in-house financing available on setup. Monthly fees paid to AgentFire.

I want to thank you and the rest of the team for the excellent work that you did on my website. I absolutely love the look of it and appreciate your patience and your talents in making this happen.

Thank you SO much!

- Alicia Dietrich

For more information or to get started, reach out to Solutions@TheLonesGroup.com or call 360-527-8904 to schedule a free consultation

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YOUR REAL ESTATE RESOURCE find the answers



get inspired



build your business

Trying to find a lead generation letter at 11:00 at night? Thinking of forming a partnership but could use a little guidance and template as a starting point?

Need a great article to send to sellers about navigating multiple offers? Want to watch a video on how to attract sellers to your open house? Looking for a calculator that will predict your future net worth?

THAT DOESN'T EVEN SCRATCH THE SURFACE OF WHAT IS AVAILABLE IN CLUB ZEBRA. And now, you can join for FREE!

JOIN NOW: 22

Go.TheLonesGroup.com/PaintedZebra After your first month, Club Zebra is $49.95 per month. Cancel anytime

LIVE WITH

Denise

Join us Tuesdays for topical business skill group coaching webinars with coach Denise Lones and watch out for Market Survival Guide 1st and 3rd Tuesdays in which Denise breaks down the real estate market news and how to navigate it successfully.

THE

MAILER CONTENT

FOR YOUR CLIENTS OR PROSPECTS

Professionally written, industry informed, ready-to-go content that you can send to your clients completely attribution free! New articles produced monthly and an enormous library of previous content to choose from.

Vault Online

OUR VAST LIBRARY OF REAL ESTATE RESOURCES

BUSINESS DISCOVERY

Discover thousands of resources for improving your skills. Lead generation strategies, audio training on a wide range of subjects, video presentations, checklists, example letters, templates, and more awaits you.

A suite of business discovery tools built to calculate the potential income value of your pipeline, determine the size of your marketing efforts to reach your income goals, and to help you create a marketing plan to get there.

PLUS!

TOOLS

Club Zebra members receive a discount on our live classes!

See our website for details

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ENCORE

ENCORE IS A VERY SPECIAL BY-INVITATION-ONLY REAL ESTATE PROFESSIONALS’ GROUP As a Managing Broker, Denise Lones recognized that real estate agents thrive in environments with support and accountability. In a time where many offices have moved away from regular sales meetings and broker tours, having that live, face-to-face interaction with others that have your back has become more important than ever.

ENCORE WAS CREATED IN RESPONSE TO THIS NEED. The agents in the ENCORE group are committed to improving their businesses and providing top notch service to their clients. They are representative of the best in the greater Puget Sound area real estate market. Many of the agents in the group have been members for many years and several have indicated the group more than pays for itself every year in terms of referrals.

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ENCORE COMPONENTS: Once-a-month live meeting in Lynnwood, Washington at the Lynnwood Convention Center which includes: • • • • • • •

Market Update Role-Playing Group Accountability Agent Projects and Success Spotlight Legal and Business Practice Tech Corner Monthly engaging topics that are relevant to your real estate business. We even have guest speakers, competitions, and go on field trips.

Support from The Lones Group which includes: Email, phone, and Zoom strategy and support with Denise and The Lones Group team as requested by Client via email.

It’s real estate agent coaching at its best because it is based on your custom needs and in response to your unique challenges. Need conflict resolution ideas for a transaction, strategy for your business, lead generation ideas, or even help with an Excel document? We can help!

Support from your ENCORE colleagues via our exclusive Facebook group: Need a referral for an agent in another area or vendor?

Want to get another take on a particular situation? Our ENCORE group is fantastic about sharing information and getting you the support you need.

QUALIFICATIONS: •

Must be interviewed and approved by Denise Lones

•

Must have an open mind and be wired for improvement

•

Must complete projects and participate in live role-playing

•

Must run campaigns for database and past clients with at least quarterly mailings

•

Must participate in groups

•

Must attend at least 75% of the meetings for the full day

•

Must have completed a brand with The Lones Group or can provide proof of branded materials and systems

WHAT ELSE? YOU WILL ALSO RECEIVE: • • •

Membership to Club Zebra PRO - valued at almost $600 per year Monthly accountability and graphs 30% off design services if The Lones Group has current brand elements on file. Does not include the costs of new website, LeadMagnet, or other special pricing.

ENCORE is $6,990 per year and most agents pay monthly ($582.50) We have two groups of 35 agents and while we don’t always have space available, occasionally a seat becomes vacant. We have a consideration list that we refer to when this happens and invite agents who qualify.

If you would like to be considered for ENCORE, please reach out to Solutions@TheLonesGroup.com or call 360-527-8904

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ASPIRE

INDIVIDUALIZED COACHING FOR THOSE WHO ARE OPEN TO CHANGE AND WANT TO TAKE THEIR BUSINESS TO THE NEXT LEVEL. Individualized coaching for real estate agents committed to growing their business both in gross dollars and transactions. This is a semi-monthly coaching program that will require agents to be open to new ideas along with a strong accountability component. Agents will quickly and easily learn what works and does not work when trying to take their business to the next level. The methods being taught are all proven and never meant to feel like you are “recreating the wheel”.

IF YOU FEEL LIKE YOU COULD REACH YOUR POTENTIAL WITH A LITTLE ENCOURAGEMENT, SYSTEMS, AND ACCOUNTABILITY, ASPIRE IS THE PROGRAM TO GET YOU THERE.

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MEET THE COACH: Jay Agoado celebrated great success in his real estate career, attributing much of his success to the coaching he received and the systems he implemented. His success allowed him to retire from his real estate business and he is now sharing his secrets with agents who want to elevate their businesses.

Although he had been successfully selling between 15-20 units per year as a solo agent prior to the Great Recession, Jay decided to join a coaching group under the tutelage of Denise Lones of The Lones Group. Coaching allowed Jay to double his transaction count and quadruple his income at a time when other agents were struggling and leaving the business. Jay’s ability to adapt and to fully take the advice of his coach along with utilizing systems, processes, and innovative campaigns allowed this incredible growth and transformation to happen.

Jay has now decided to pay it forward by teaching other real estate agents what worked for him so that they too can enjoy success beyond what they feel they are capable of. Since Jay just retired from selling in 2021, you can be assured that you are working with a coach who is still current with what has been taking place in the real estate market versus many coaches who either have zero real estate experience or haven’t been an agent in many years.

ASPIRE includes: •

• • •

Two 45-minute phone or Zoom sessions per month to go over: o Business planning o Accountability based on the agent’s business plan o Lead generation to help the agent come up with new ideas to grow their business o Role playing Written recap of coaching sessions to keep you on track A Club Zebra membership at The Lones Group where you receive valuable articles, training videos, weekly Denise Live group coaching, and other tools to help grow your business Professional evaluation and guidance of your business materials for every aspect of your marketing and representation – on and offline with additional suggestions and guidance from The Lones Group team

ASPIRE is $499 per month A 12-month commitment is required to be able to gain the most out of the coaching and guidance that is offered.

ASPIRE will help you to: Grow your business but protect your personal time

Utilize social media

Explore new ways to leverage your time and talent

Master video marketing

Perfect your listing presentation

Streamline your systems

Automate your lead generation

Implement proven money-making strategies

Get more listings

Take your business to a level you never thought possible

Want to see how ASPIRE can change your business?

Reach out to Jay@TheLonesGroup.com or call 360-527-8904 to schedule a free consultation

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From Our Clients

“I want to let you know that Jaime is about to deliver my branding package and I am super thrilled with how it turned out. She really listened to me and worked with me to design a beautiful branding package which I am very excited to implement in my business."

“Working with the Lones Group was one of the first steps I took when I started in Real Estate. Their team helped me build a strong brand and a beautiful website.”

- KAMILA KENNEDY -

- DAPHNA ROBON This is the probably the best investment I have made in my career!!

Thank you for speaking my language. Love you all. - Pam Grant

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“Creativity in marketing, cutting edge real estate information, and 1st rate coaching are just a few of the experiences you will enjoy when working with Denise Lones and her award winning team.

I have been coaching and marketing with Denise for over a dozen years, and the Lones Group is unmatched in service and delivery for their clients.

Thank you for all you do!”

- SARAH REED -

When I finally decided to “really” focus on my business and things were started to fall in place… I still felt something was missing.

Then, a colleague at my office invited me to a systems class that was taught by Denise. Everything I learned that day seriously resonated with me and I decided to commit to The Lones Group’s Mastery Program.

“Denise and the whole Lones Group team is amazing! We have had a very positive experience working with them in creating our branding and marketing materials. The whole process was easy and seamless. We have had nothing but positive feedback from our clients, other agents and those that receive our monthly marketing materials on the pieces The Lones Group have created for us. If you are looking to set yourself apart from other agents, then working with The Lones Group is the way to go!"

- AARON AND KAREN ZEHM THE ZEHM TEAM

And let me tell you! It was the BEST decision I could have made!!

The systems alone have been such an asset to my business & I ABSOLUTELY — L O V E my brand!

The Lones Group team was everything I could have hoped for & more!

I honestly didn’t know what I needed when I 1st started Mastery… but thanks to my coaching calls with Denise & Shauna, they were able to help me determine all my needs and wants. And, the design team — they completely nailed my brand! It is SO me!

Its been over 3 years since I started using my brand as well as my systems and I must say, it’s the heart of my business!

“Great knowledge, great ideas, easy to interact with and speaks the truth. Best coaching group I have ever interacted with, they really take your individual personalities into account."

- RHONDA BLECK

I highly recommend The Lones Group to any agent that’s looking to take their business to the next level. Denise & her team are SOOOO AMAZING!!

- JAYNA PASCUA

Are you ready for results like these? Don't let another year go by. Our systems = RESULTS! Reach out to Solutions@TheLonesGroup.com or call 360-527-8904 to schedule a free consultation

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about THE LONES GROUP

The Lones Group was incorporated in 2001, but founder Denise Lones has been providing real estate branding services, real estate agent coaching, listing presentation help, campaign savvy, and education for agents and brokers for over three decades.

An entrepreneur at heart, with a "contrarian" sensibility, Denise learned long ago that following the herd didn't necessarily lead to success.

The Lones Group is a natural outgrowth of Denise's passion for improving the lives of our clients. Our team is extraordinary in the levels of experience, enthusiasm, and expertise they bring to the table.

We offer an integrated approach, supplementing branding, live education, special events, and coaching with a wide array of tools and systems to help each client maximize their unique skills and opportunities.

DENISE LONES Founder and President

At The Lones Group, we don't believe in cookie-cutter solutions.

We believe that each agent is unique and the way you attract new business, conduct a listing or buyer transaction, and provide service to your clients is your signature.

Our goal is to make you more of who you are, not mold you into something that isn't a good fit.

It's been our privilege to have worked with some of the finest real estate agents, owners, brokers, builders, and affiliated industry partners around. Our work inspires and challenges us each and every day. We wouldn't have it any other way!

THE BOTTOM LINE? WE HAVE THE RESOURCES AND EXPERTISE TO DELIVER THE RESULTS YOU'RE LOOKING FOR. From design services to education to consulting, we are the secret behind successful real estate businesses. Our technical skills and savvy - coupled with our real-world experience - are exactly what you need to help you reach your goals.

Special thanks to our 2022 Real Estate Success Summit sponsor:

Drew Ebner Senior Loan Officer

(206) 686-6015 debner@guildmortgage.net

NMLS #114721 | Company NMLS #3274

150 20th Ave Ste. 300 Bellevue, WA 98005

The Lones Group Gives You An Edge Denise's 30 years of experience in real estate, new construction, brokerage management, agent coaching and training, and real estate education.

We have built over 900 agent and brokerage brands since 2001, with thousands of solutions built on the agent brands we have created.

We have built brands for agents, builders, and brokerages across 33 states and three countries.

We have coached nearly 700 agents across half the United States over the last 20 years and at all levels in the industry.

Our systems and solutions collection features over 300 ideas and strategies to cover all the processes and campaigns you need to succeed.

Between 2011-2021, Denise taught over 1200 clock hours to thousands of real estate brokers in the Pacific Northwest.

The Lones Group has written over 1,400 industry articles on business improvement since 2000.

Our Design Team has an average of 12 years of design experience per employee and our small team has logged a total of 75 years at the company.

Your Niche Marketing Experts: RESIDENTIAL

CONDOS

COMMERCIAL

INVESTORS

MULTI-FAMILY

SHORT-TERM RENTALS

PROPERTY MANAGERS

LENDERS

MANAGING BROKERS

BUILDERS

Want to stay connected to The Lones Group community? Follow us on social media! @TheLonesGroup

DeniseLones

The Lones Group

2200 Cornwall Avenue Bellingham, WA 98225 RETURN SERVICE REQUESTED

The Lones Group The Team That Specializes in Transforming You!

Denise Lones

Shauna Naf

Randy Bowers

President

CEO

Director of Technology

Jamie Holmes Design/ LeadMagnet Coordinator

IDEAS AND INSPIRATION FOR 2022 There are many ways we can help you take your business to the next level this year.

Daisey James Design

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SEE INSIDE FOR MORE!

Cari Atwell Design

Nancy Johnson Bookkeeper