The Most Renowned Brands in 2020

FEBRUARY 2020

THE MOST

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ROBBIE ANTONIO Founder & CEO

regal jewelry selection

- Publisher Mr. Rajesh Kendale - Editor Sonal Burghate - Senior Editor Zelen Silva - Co-Editors Prachi Surve, Daksh Haldhar - Picture Editor Manawa Deshmukh - Art Editor Ajinkya Pandit - Designer Rahul Shinde - Marketing Manager Om Naik, Rohn Jamson - BDE Jessica Edwards, Neha Jain, Veronica Castellino & Asmita S. - Database & Research Analyst Parth - Technology Head Akash Bangadkar - Visualizers Art & Design Director Ankit kulkarni

Your views welcomed at editor@theleadersglobe.com

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Brand: An Emotional Connection with the Customers

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020 is the year where branding is accepting big changes and is making it a game of peculiarities. Gone are the days when creating a decent logo and a tagline was the only demand for a successful branding campaign. The contest among different brands has reached a fierce level and it keeps on pushing individuals to be more creative with their branding tactics. This makes 'creativity' a salient feature to have in the marketing of a company's products.

We, The Leaders Globe Media, in this edition of our magazine, have highlighted “The Most Renowned Brands in 2020” and they all have the creativity factor in common. We have tried to cover the current scenario of the brand building domain and have talked about the future of branding to catch the upcoming trends in business.

Branding strategy has started to be a thing even for small and medium scale businesses. This was never the case before. But branding alone is not the captain of the ship. Rather, branding has become just as important for a company as their product. People will only pick an exceptional product with good brand position and a company will need to be on their toes to capture the consumers' attention.

A brand is not only on paper, but it has a real emotional value. Jeff Bezos sums it up a much better manner when he says, “Your brand is what other people say about you when you're not in the room.”

One needs to find an emotional connect with the audience and customers of the brand so that they can distinctively remember it and choose it over and over in the stiffly competitive market environment. Many in the industry assume branding to be an overnight thing when what it really is a long term game. We as spectators just see the end results but not the preparations that goes-by to create a successful brand. A successful brand needs emotional connect, ethical clarity, stable strategies, well-thought-out plans, and a persuasive learning attitude.

One thing which troubles me is that Long-term customer building is so often neglected by naïve players of the industry when it is one of the more important parts of branding. For this, the ingredients are day-in-day-out trying to create a passionate relationship with the customers.

At the core of all these things, the purpose of a company lies. The purpose should always be clear, allinclusive and peculiar so that the customers doubtlessly choose the brand. All the companies aim to become a brand so that they can serve many people with value and happiness. We all can enjoy the process of the successful brand building once we learn about the top companies and the quirks that come in the execution of the process.

DAKSH HALDHAR

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REGAL JEWELRY

COLLECTION FOUNDER & CEO

ROBBIE ANTONIO

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Agarwal Estates

SAP Labs Pvt Ltd Co-CEO

Founder

Manoj Agarwal

Briskinfosec Technology and Consulting Pvt Ltd. Founder & Director

Arulselvar Thomas

Christian Klein

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Doctorcabin CEO

Debadatta Dixit

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Healthcare 360 Degree

InfoNoble Solutions Pvt. Ltd.

Director & CEO

Ashish VD Thapliyal

Director of Technology

Director of Sales

Leslie Richard

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Rahul Vador

40 Kranti Industries Limited

ParqEx

Managing Director

Founder & CEO

Sachin Vora

Vivek Mehra

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Safpro Industries Pvt. Ltd. Planetcast Media Services Ltd. Co-founders & Directors

ARTICLE’S

Mahendra Nath Vyas

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Editor’s Pick

Artificial Emotional Intelligence: Ameliorating Branding Strategy

Lalit Jain

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Opinion

Brand, A Self-discovery of Businesses to Create Distinctive Identity

Director Sales & COO Anirudha Kshirsagar Director Operations Nilesh Shinde

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Techage

Extended Reality: Redefining The Landscape of Branding

CEO & Director Neelkanth Shinde Director Finance Jyoti Adhav

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Leadership

Policies in the Direction to be a Finer Project Manager

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REGAL JEWELRY COLLECTION FOUNDER & CEO

ROBBIE ANTONIO

Robbie Antonio reinvents himself with “Regal Jewelry Collection”

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magine getting all your wants fulfilled by just one company and not having to great lengths in order to achieve the things you need. It's something that we don't see often but Resident Holdings Group, a Manilabased umbrella company recently launched by art patron and branding magnate Robbie Antonio, strives to do just that.

A fast-growing corporation organization, Resident Holdings already has successful interests in property, food franchising, and direct marketing to name a few, but it is continuously working to reinvent itself, and expand its business footprint in order to become ubiquitous.

Resident Holdings prides itself in having a highly differentiated business model that allows its businesses to immediately connect with customers and audiences. All of the company's units offer products that are curated by influencers and celebrities, like the recently unveiled Regal Jewelry Collection.

Launched in a star-studded event in September 2019, Regal Jewelry Collection serves as another jewel to Resident Holding's business portfolio. The company partnered with no less than 40 celebrities to curate intricate pieces of fashion jewelry and accessories to reach different levels of consumers, both men and women

“We wanted to create a brand that will allow customers to buy beautiful, and artistic pieces of fashion jewelry selected by their favorite actors, models, beauty queen and influencers. The fact that these pieces are unique but affordable adds to the appeal of the brand,” Robbie Antonio stressed.

Antonio was joined during the launch by top nearly 20 celebrities such as actresses Carla Abellana, Alyssa Muhlach, Shaira Diaz, 2018 Miss World Philippines Katarina Rodriguez, and model and actor David Licauco to name a few.

During the event, Robbie Antonio led the unveiling of the brand's newest collections of celebrity curated rings, necklaces, earrings, and bracelets. It is an eclectic combination of sleek, sophisticated designs with loads of choices for customization. Each one of their precious ornaments is hand-picked to match customers' style preference.

Last year's launch of Regal Jewelry Collection also serves as Robbie Antonio's further involvement into the world of fashion retail. Earlier, he has launched his eyewear company Rebel Specs Design, which also sells celebrity curated pieces. Among his endorsers/celebrity partners for the eyewear brand is world boxing icon Manny Pacquiao.

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Most important (thing to us) is being a game-changer in the whatever enterprise we get into. We need to be different all the time.

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Leadership: Inspiring | Innovative | Inventive "The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”

-John Maxwell Before his entry to the retail industry, Robbie Antonio has already a global reputation as one of the young visionaries in the world of real estate. He also has cemented his presence in the world of branding and marketing having worked with various celebrities and influencers for local and international projects such as the Centurion Tower in New York under his own company Antonio Development. He has also worked with brands such as Versace Home, Armani Casa, The Trump Organization, Missoni, yoo by Philippe Starck, to name a few.

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Robbie Antonio also has an eye for art and is always looking to blend art in his ventures.

His flagship company under Resident Holdings is the prop-tech Revolution Precrafted which combined art, with architecture and design. He has partnered with global architects, designers and celebrities to design curated homes.

Because of his global successes and leadership in the world of art and real estate, he has received numerous accolades.

In 2016, he received an award and was included in the list of Top 100 Art collectors in the world. In May 2018, he was named “Real Estate Personality of the Year” by PropertyGuru. In the same year, Antonio was also cited in the 2018 Mavericks Report by BuiltWorlds as one of the “25 Pioneers Who've Transformed the Built Industry”.

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Mission: To Work with Meticulous Precision “Management must speak with one voice. When it doesn't, management itself becomes a peripheral opponent to the team's mission.”

-Pat Riley As the umbrella organization, Resident Holdings has a mission to offer quality, celebrity-curated or design products and services, be it in the world of food franchising, fashion retail, e-commerce or direct marketing.

Robbie Antonio also launched Resurgent Corporation, a direct marketing company that sells cosmetics, and wellness supplements also curated by his partner celebrities. Since its launched, it has attracted thousands of members who are seeking ways to improve their lives by selling beauty products and wellness supplements.

Other businesses under Resident Holdings include Radiant Beauty Selection which offers beauty product and perfumes, Radical Couture Concepts which sells highly differentiated clothing items and leather accessories; and Roaring Pets, company that sells pet toys and accessories.

'We offer products and services that are curated by some of the most influential personalities in the fields of entertainment, pageantry, design and architecture. We also have celebrities who have huge following. This is the core of our business model,” Robbie Antonio said.

Companies Under the Umbrella Even as he achieved great heights because of the successful of the flagship company Revolution Precrafted. Robbie Antonio refuses to rest on his laurels and continues to aspire for further success in the world of business.

By forming Resident Holdings, Robbie Antonio wanted to create businesses that will touch the lives of people in different ways.

In 2019, Robbie launched his franchising and licensing company Renegade Branding Concepts in order to create celebrity-designed business concepts to aspiring entrepreneurs. He partnered with the likes of Manny Pacquiao, and actresses Ruffa Gutierrez and to create new franchising options at fairly affordable prices.

By end of April 2020, Renegade is expected to reach at least 30 food stores.

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A company is never completely ready to take risks, it takes collective intelligence to execute - Robbie Antonio

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Important Pillars of the Company

Feedback and Criticism

Robbie Antonio while talking to our team enunciated that happy customers hold most of the importance to him. His team tirelessly works to create and provide great products to the customers and surprise them by surpassing their expectations. To him, a company's financial growth is directly proportionate to the way it serves its customers and responds to their needs. He looks forward to making the Resident Holding Group a top player in all the sectors they have entered.

He said: “The most important (thing to us) is being a game-changer in whatever enterprise we get into.

We need to be different all the time.”

He constantly grinds towards knowledge with empathy and keeps innovation and creativity at the core while creating new products and providing new services.

Robbie said: “Our motto has always been to learn from the mistakes and customers' criticism and grievances so that we can understand their needs and provide them with the best possible products and this makes us stand out in the market.

“We practice gratitude and empathy at all levels of our organization because of which we never take criticism personally and work on our products and services. This way we overdeliver our promises and our customers remain happy and loyal.

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Future Plans It is already leading in various industries on Asian and International level yet it thrives to become a flagbearer in all the areas it plans to enter and looks to be a change maker of the business industry by balancing all the components. It has plans of being in touch with global celebrities to make them its partner and promote the company on an intercontinental level.

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SAP Labs: Providing All-encompassing Customer Building building and Product Building Services

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We help businesses nd solutions to problems which can come up from any given industry and make businesses run faster, better and create bigger impact.

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AP Labs are sachem in providing Enterprise Resource Planning (ERM) services with zero glitches. They deliver varied services and products in the whole process of supply chain management and hold the expertise in making sure the results are a tad better than you expected. SAP has already been claimed as the numero uno ERP software company in the market as it has more than 140,000 installations across the globe and has more than 75,000 costumers from over 120 countries.

We are all noticing the market change and is becoming more customer-centric than ever. The monopoly is on the brisk of the end and the supply chain needs to have a stronger hold than ever to be and need to be subjugated to serve customers throughout the world the best possible products and top-notch services.

The process of keeping supply chain management swift and firm is not a luxury anymore. It has become a necessity for a company to keep on competing in the market. This necessity is being picked up by SAP Labs and they have persistently worked hard towards bringing roughly every task of the process in the products they make.

SAP stands out in the market because it provides end-to-end product development and service delivery in fields as diverse as Internet of Things (IoT), machine learning, Artificial Intelligence to help the clients provide their customers with seamless services and hindrance-free products.

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SAP Labs Pvt Ltd

Christian Klein Co-CEO

Prime Leadership “Leadership and learning are indispensable to each other.” -John F. Kennedy Christian Klein, the Co-Chief Executive Officer, Chief Operating Officer and member of the Executive Board of SAP SE is the perfect example of a person who started from the bottom and got to the top because of sheer hard work and dedication towards his work.

He kept learning from every position he held and kept on the compounding the knowledge to eventually hold the executive position in the company and is set to move laterally on the ladder.

He previously held the responsibility of COO and was the member of Executive Board where he outperformed the expectations and got an additional responsibility to work as the Co-Chief Executive Officer in the SAP team. As the COO, he chiefs the process of SAP becoming well equipped in global IT business, product and service quality, portfolio building, and making intelligent investment strategy and help achieve multi-dimensional growth for both customers and employees while achieving the company's goals.

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He keeps the innovation in digital industry at the core of the projects as it is the latest change in the market and looks to stay for a while.

Before holding the position of COO, Klein was the head of the Intelligent Enterprise Group, where he was not only responsible for the development and delivery of SAP's products on the global level but also handled the business operations of SAP's on the international level.

Tapping on to some stats we come to know that 77 per cent of all the world's revenue transaction touches on systems and products made by SAP Labs and this just tells you how wide the reach of SAP is.

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We bring products which are designed according to peculiarities of different clients.

Wide Spectrum of Services

Vivid Vision of SAP The core ideology and the future vision of SAP Labs have always been the same, i.e., to impact people's lives positively and to create products and services that can provide value to the customers.

It is more focused on developing products and improving the efficiency of processes to make the lives of people easier than to just develop products in a new way. It is a company that has international giant's as its clients and thus it holds itself accountable to achieve extraordinary levels of excellence in product building and management. It has a huge potential to affect the lives of millions of people in a short period and this responsibility is being taken with complete liability.

Keeping value generation at the core of the vision keeps the quality of products at the industry-best-level and this makes the customers save a species, evolve an industry, work hard on a social cause.

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At SAP exceptional services are being provided in the fields of Enterprise Resource Planning, Financial Planning, Customer Resource Management, Customer Experience Enhancement, Digital Supply Chain, Human Resource Management and People Management, Application Development and Integration, Database and Data Management, Analytics, Intelligent Technologies and they hold the control over all the technologies which helps in developing the systems to make these services and products work.

It educates and trains the team at regular intervals to keep the employees up to date with the latest inventions, innovations and developments in all the fields so that it can build products in all the abovementioned spheres.

The habit of keeping customer's interests and needs ahead of everything else has earned them many buyers of their products and this peculiar trait has made the customers come back to them. They tend to provide astonishing after-sale-services keeps the clients loyal and improves the amount of faith they have in SAP Labs.

SAP Labs have one of its kind emotional artificial intelligence system which helps it to not only accumulate emotional data from the customers but to eventually use it in the favor of the clients by benefitting both the parties. This rare system helps it in bringing to the customers more customized and tailormade products. There is a sturdy belief amongst many people internationally that the future enterprises are going to study our emotions as the part of the market study to come out with products which can further help us in achieving greater levels of satisfaction and improve the market as a whole.

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They especially make products for small businesses and medium enterprises (SME) and these products are tried and tested and have provided help to more than 250,000 companies across the world. All the latest technologies are used to predict market conditions, predict consumer behaviors, build custom products and keep the whole process streamlined.

They have mastery in managing Database and it is becoming the next big thing as we, the customers, are giving out information so often that the companies are not even able to manage the information. Loads of information need better management tactics and such services are provided by SAP to help other companies use the data to their advantage and eventually for a greater good. They not only accumulate data; they segregate the data based on quality so the inferior quality information isn't passed to the clients.

We have an overload of information around us and everyone and then we get exemplary insights into industries which if turned into action can us individuals and the society as a whole in a variety of ways. But to transform insight into action, we need Intelligent Enterprise which is o-course provided by SAP.

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Future Goals SAP glances o\er the horizon to the future with hope and more importantly learnings keeping its customers near the heart and is leaping forward every second towards an even better and brighter future.

We help you explore the latest trends in the ď€ eld of technology and help your business use the brand-new data to the beneď€ t of customers.

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Agarwal Estates Founder

Manoj Agarwal

Agarwal Estates: Redening trust and changing the perception of real estate services in India

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he overall success of a company or an organization is dependent on the vision and zeal of the founder and CEO and the ability to follow through the vision by inspiring the workforce to greater heights. The CEO is a high- ranking individual whose roles may differ from one company to another and he is liable for bringing forth a unique business model and establishing it in the market. He must possess a clear vision about the future prospects of the company that pave the path to success.

The crucial role played by a chief executive officer in the story of a company can be seen in the resounding success of a real estate firm- Agarwal Estates. The Chief Executive Officer and Founder, Mr. Manoj Agarwal collects the credit for the rising success of the Company since its inception. Discussing his responsibilities as

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the Founder of the Company, Mr. Agarwal says, “I look to inspire and empower the team in a way that allows them to work with utmost freedom and keeps them developing themselves as professionals while they deliver value to customers. I mentor them through various situations and provide them with wisdom in challenging situations so that they are able to draw on my experience when needed. I endeavour to transfer my knowledge and experience to them and it is my wish to see them evolve into excellent professionals that make them the gold standard in the industry.”

People will always need shelter to reside in and to work as well. Be it the people in search of a home or those in need of office spaces or any other kind of property, real estate professionals help them find an ultimate solution to their needs.

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Unfolding the inspiration story After Manoj Agarwal returned from the US where he spent over a decade working for multinationals such as CISCO, he had some unpleasant experiences with real estate brokers which made him recognize that there was a significant trust gap in the market. As an owner of an apartment in the U.S and as a consumer in India he could see the difference in the quality of services and trust in the two markets. Despite being thousands of miles away from the US, he used to receive the committed rent regularly in his account. There was a huge contrast in the ethics in the Real Estate agents of these two markets.

Many times, it was challenging for him to deal with the real estate agents locally. He needed to validate and crosscheck all the information received during the process.

Recognizing all these experiences during the initial stages of relocation to India, Manoj established Agarwal Estates with the vision to redefine trust in the Indian real estate services market. The real estate industry deals with many aspects of property including development, assessment, marketing, selling, leasing, and management of industrial, commercial, residential, and agricultural properties.

In order to redefine trust, Agarwal Estates ensure that it provides:

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Transparency in the services with no hidden agenda Ÿ Empowers clients by providing them knowledge Ÿ A process-driven approach that is predictable and allows customers visibility into what to expect. Ÿ

A glance at the Company Agarwal estate is a real estate firm based in Banglore that started in 2012. The services it offers have grown organically based on its customer's requirements.

The firm was started with rental advisory and has now grown to become a full-stack real estate firm with services including buying and selling all real estate property(residential, commercial and land), rental and leasing to both consumers and corporates, interior design and contracting, loans and allied services.

“In terms of unique service offerings of property management services, we work in a manner where we manage both residential & commercial properties, along with rental guarantees for selected properties to the respective owner,” says Manoj Agarwal, the Key Official.

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Ensuring an edge over its peers

Struggle story

The services and solutions offered by a company have to be exclusive and efficient to stand out from the crowd. The Company doesn't believe in paid advertisements and marketing of its services. All of Agarwal Estates business comes from client references only. The clients of the company acknowledge the transparency with which they are served. Mr. Agarwal states that the company looks to best in class services which come at a reasonable fee and hence they do not believe in discounts. Clients who are seeking superior quality services prefer the company for its trustworthiness.

Mr. Agarwal is well-versed with the changing market trends and believes that one can keep pace with it only by imbibing a learning culture. This learning culture is deeply embedded in the organization which helps it evolve with the ever changing market trends efficiently.

When asked about the work ethos, the CEO replied, “Trust and Transparency are not just mere catchwords but are the values which every member of the organization takes seriously. Our aim is to redefine trust in real estate services in the Indian market.

The biggest challenge faced by Mr. Agarwal while the establishment of his Firm was acquiring the talent which fits into the espionage values by him. He faced this difficulty as several successful firms have established a culture of short term gains at the expense of the trust of their clients. The talents which emerge out of such cultures lack the values of trustworthiness that is hard to mentor when the motive of the Founder is to ensure trust and transparency in the services. This explains the reason why the core team of Agarwal estates is not from the real estate sector. The team members of the company are from diverse backgrounds like Media, Medicine, IT and Investing.

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Giving back to society The self-effacing business leader has partnered with the growtrees.com and has initiated 'plant the trees' movement to encourage the involvement of other business leaders in the relevant field as well. This thoughtful insight towards the environment is rare to find in the corporate society which is a commendable step on its own.”

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Briskinfosec Technology: Uncovering Intelligent Security Solutions for Next Generation Networks

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CYBERSECURITY IS NOT ABOUT ONETIME PRODUCT IMPLEMENTATION. IT'S ABOUT ONGOING PROCESS IMPLEMENTATION

A Prominent and Effective Approach Today, companies are speedily incorporating cloud technology. Briskinfosec security evaluations mitigate cyber risks in connected devices, augmenting enterprises to build in security from the outset, and gain a competitive advantage in the market experiencing exponential growth and increased consumer concern about cybersecurity.

Meticulous Security Solutions

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oday, cybercrime is becoming a growing concern and according to Cybersecurity Ventures report, cybercrimes will cost the world US$6 trillion annually by 2021, up from US$3 trillion in 2015. Numerous brands are appearing with their innovative cyber defence solutions and assuring clients the security of their data and systems. Advanced threats can not only stop your business but also destroy years of innovation in one fell swoop. With the intention of minimizing cybercrimes, Briskinfosec Technology is contributing to the cyberspace and putting forth their best efforts in combating cyber threats.

Briskinfosec Technology is a global information security organization, ground-breaking in securityrelated services to safeguard any organizational and non-organizational digital assets. Its research has brought unique expertise in the development and management of cybersecurity landscape and in comforting the organizational digital lifecycle. Also, it has garnered success and appreciation in a wide array of industrial sectors. Its expert team guides during data breaches and provides innovative, optimistic and highperformance security-centric solutions mitigating most complex business challenges.

Arulselvar Thomas, Founder & Director opined, “Cybersecurity is not just about making IT perfect. It's about making customers lastingly satisfied and confident.” An adept in information security and insightfully building innovative security solutions to lead the company in all the verticals, Arulselvar is heading the technical research team at the Indian National Cyber Defense Research Centre and is also the founder of CCIA (Council of Confidentiality, Integrity, and Availability).

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Briskinfosec's Security Assessment solution ascertains and accelerates against malicious and potentially risky actions on multiple platforms, keeping businesses and customers aligning cybersecurity Incident response team, Remediation verification, WAF implementations, etc.

A Perfect Security Compliance Briskinfosec reviews and analyses all procedures and documents implemented in the organization. The company provides solutions to the clients with a full precise, detailed report about the current security condition of the organization and how to enhance the security of the organization helping them to meet business challenges in the areas of regulatory compliance, risk management and aligning IT strategy with organizational goals using services like PCIDSS, HIPAA, ISO 27001, GDPR, etc.

Scrupulous Security Research Briskinfosec predominantly focuses on research and develops advanced security solutions and its highly qualified team with significant experience, making today's systems more secure at the same time planning to safeguard tomorrow's technology. It is leading in creating indigenous tools like BPT, ANSE, etc, most advanced OS BIMOS for mobile, novel frameworks such as ZTF, MAST-NCDRC, docker development as BNPT Docker and much more.

It has won the INDIAN BOOK OF RECORDS for cybersecurity initiative, ANSE (Advanced Nmap Scripting Engine) scanner for network security assessment, Created and published NCDRC's MAST (National Cyber Defence Research Center Mobile App Security Test) frameworks.

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Briskinfosec Technology and Consulting Pvt Ltd. Founder & Director

Arulselvar Thomas

Winning Formula - Employees, Quality, and Research and Development The company strongly believes that positive work culture is more productive. They take the required steps to get better quality with time. Its Research and Development plays an important role to keep them ahead of their rivals.

leading Insurance companies to build proper cybersecurity insurance for all organizations economically and focusing on providing the right cybersecurity awareness to people with a greater commitment towards accomplishing it, in the times ahead.

Relentless Pursuit of Success

Milestones

Loyalty and determined commitment with clients established Briskinfosec as a brand. The company has been constanty striving to provide best-in-industry services to its customers during the initial day. Since then the company is delivering exceptional and unified customer experiences.

Briskinfosec has been recognised as a CERT-IN empanelled cybersecurity auditing firm. Ÿ Briskinfosec reported 8000 vulnerabilities within 4 hours and have registered name in the "India Book of Records". Ÿ Briksinfosec is the founding member of the council of CIA. Ÿ

Flourishing Future Briskinfosec is vigorously working with some companies to create ZeroTrust environment for their IT environments with Briskinfosec's Zero Trust Framework (ZTF). Besides security assessments, compliance and source code reviews, Briksinfosec is now offering the best SOC security solutions for enterprises. And, it is also researching on providing security solutions for renewable energy and automobile sectors for addressing the most complicated cyberthreats. It is actively collaborating with

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Doctorcabin: Empowering Rural Healthcare on Digital Platform

Persuasive Leadership behind Doctorcabin The growing digital healthcare space is exactly what the e-health startup Doctorcabin is targeting.

Debadatta Dixit CEO of Doctorcabin is leading the development of a refreshingly unique wellness solution for patients from rural areas with healthcare providers and has the vision to be instrumental in changes which bring equality and quality in Indian Healthcare system and thus founded Doctorcabin, a digital health platform to connect patients from rural areas with doctors. Their aim is to give people greater control and flexibility in connecting with doctors and healthcare service providers at an affordable cost.

Debadatta Dixit is a groundbreaker entrepreneur in the healthcare information sector having several years of combined experience.

Comprehensive Healthcare Solutions on Fingertips Changes happening in the healthcare industry are clearly visible in Indian urban areas; whereas, patients from rural areas are still struggling to get quality healthcare in their vicinity and at an affordable cost.

But, within a very short span of time, Doctorcabin has started to bridge the gap between quality healthcare and the patients. The company offers an efficient and userfriendly online appointment platform which enables patients to book an appointment with doctors.

Additionally, they can provide complete information about their illness and accordingly gets suggestions of

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“

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he Indian healthcare industry, which has been clocking in some impressive numbers, is expected to grow at a CAGR of 22 percent during 2016-22 to reach USD 372 billion and has become one of the largest Indian sectors both in terms of revenue and employment. The opportunity in the industry remains immense and private players in the industry are making their supply chains efficient and leveraging economies of scope to reduce cost. Be it in increasing the penetration of the healthcare services to remote parts of the country, or exploring various delivery mechanisms, there is a lot of activity in this sector.

TAKE A SMALL STEP TOWARDS YOUR HEALTH WHICH GIVES YOU BETTER HOPE FOR TOMORROW the nearest specialist for booking an appointment.

Doctorcabin is well equipped in order to provide gratification to patients and allow clients to select the doctor based on location, fees and specialty depending on the client's needs.

End-to-end Solutions for Patients: This platform can be used easily to book, cancel and reschedule appointments 24/7 online as well as offline. The patients can go through other patient's opinions and reviews to select doctors that match their needs. And, as data breaches concerns are very vital today, Doctorcabin carefully stores user's information records in a secure centralized location.

Patients can choose from a wide range of specialists.

Additionally, it has a unique feature called Queue Tracker which provides real-time information to the patient about the appointment that is being scheduled which saves lots of time and hassle during the patient's visit.

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Doctorcabin CEO

Debadatta Dixit

End-to-end Solutions for Doctors: With Doctorcabin, the doctor gets precise information about the patient including their ailments and timings of consultation as soon as the patient takes up an appointment. They would get the relevant data about the patient from the platform.

The doctors need not take other documents of the patients and find them, the appointments say it all. Ambiguity over patients with the same or similar names would also be eliminated as all patients would be registered with their unique id, this solves a huge logistical issue faced by large hospitals today and helps make the process simple for both parties.

Scaling Healthcare Solutions across India To standardize the quality of service delivery, control cost and enhance patient engagement, Doctorcabin is focusing on the technological aspect of healthcare delivery and endeavor to scale up their services across every corner of India.

Additionally, building community awareness through public relations is one of the visionary projects the company has along with one or two high-profile annual charity events to be sponsored.

Debadatta Dixit is very assertive about the team's effort and seeks to expand the company's services.

End-to-end Pharma Solutions: The company also provides its own pharmacy chain called Doctorcabin Pharma at 5 cities of India and intends to spread across Indian geography. The company also has an online pharmacy called Doctorcabin Mart to order their medications directly from the application. The company has recently developed a very cost-effective saas-based web order panel for the pharma industry, where wholesalers can generate orders from retailers easily and efficiently.

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Editor’s Pick

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Artificial Emotional Intelligence: Ameliorating Branding Strategy

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic pricevalue proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”

- David Aaker, the Father of Modern Branding.

Driving through 'Emotional Connect' is a powerful marketing technique, as people buy emotion, not things and Brands know that emotions influences consumer behavior and decision making. So, they're willing to spend money on market research to understand consumer's emotional engagement with their brand content and working creatively on latest marketing strategy and technology that ignite emotional connections.

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To understand customer preferences, millions are spent every year by brands. Traditional practices like interviews & surveys, provide insight on conscious buying choices, but prove ineffective in decoding implicit preferences, which are proven to be responsible for 95% of purchase decision making; however, 82% of consumers with high emotional engagement with a brand always buy from it and similarly, 70% of emotionally engaged consumers spend up to 2 times or more on brands for which they have loyalty.

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Future of Artificial Emotional Intelligence

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Facial Intelligence branding

brainwave

EMOTIONAL

artificial

Connect coding INTELLIGENCE

FACIAL

ArtificialEmotio FACIAL Connect

Man-Machine interaction has grown with unfathomable rate, while it becomes faster, it's not evolving to remain symbiotic with human emotional needs. The quality of interaction will further keep on worsening unless we add 'Emotional Intelligence'.

Nowadays, companies that can analyze Emotional Artificial Intelligence are gaining attraction in the analytics business and these companies started offering Artificial Emotional Intelligence Platforms that help brands track subconscious consumer behavior using multimodal emotion recognition technologies like Brainwave Mapping, Facial Coding, and Eye Tracking and converting them into actionable metrics. Additionally, they help brands to identify the smallest building block of user input that constructs an emotionally satisfying brand experience.

Such platforms use a webcam to track a user's smirks, smiles, frowns, and furrows, which measure the user's levels of surprise, amusement, or confusion.

These platforms help brands collect subconscious insights on how consumers respond after watching an advertisement print or video, they'll know if they loved it enough to interact with the brand or not.

With a large enough database of tested video evaluated using this technology, norms can be established for measuring potential effectiveness, and machines learning can be applied to parse the data at lightning speed.

This ensure before committing a single penny of budget, Brands not only know exactly how people will react to the content, but also how it compares overall with other ads in the sector.

But, no matter the machine learning or the level of automation, marketers are essential for executing programs using tools and analysis that create an understanding of the target audience's emotional needs. Brands must identify motivation and interact in-person to develop reliability and loyalty and also recognize that, it will always require a human touch with the right skills to understand, manage and motivate others to act.

Brainwave Database

Artificial Emotional Intelligence Changing Dimensions of Marketing

Artificial emotional intelligence, in the next five years, is projected to grow into a multibilliondollar industry, completely altering industries, innovation, R&D, market research, and much more. In the era harness the human-like aspect of AI tech-giants like Amazon, Microsoft, and Google are already in the process of hiring scriptwriters, content-creators, and comedians to build a personality into their technologies. The future implementation of artificial emotional intelligence will see businesses using emotion analytics to make decisions and include the idea of multimodal emotion recognition and an emotion chip.

Additionally, the exhilaration around artificial emotional intelligence is real; companies that will be able to effectively incorporate contextual understanding and empathy into their technologies will become the frontrunners in this race to technological excellence. However, they must also be cautious of the social and personal implications of such a colossal transition.

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Healthcare 360 Degree: An Emblematic Leader in the Healthcare Industry

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rowing prevalence of lifestyle diseases, technological advancements, and the emergence of telemedicine are rising demands for affordable healthcare delivery systems due to the increasing healthcare costs rapid health insurance penetration and government initiatives like e-health together with tax benefits and incentives are driving the healthcare market in India.

With these driving factors, the healthcare industry in India is growing at a tremendous pace owing to its strengthening coverage, services and increasing expenditure by public as well as private players with a forecast to increase US$ 132.84 billion by FY22 at a CAGR of 16-17 percent. Healthcare is not just a doctor-patient model, but a universe that demands trust, innovation, credibility, and quality as the prime focus and displaying great focus and innovation, Healthcare 360 Degree offering 360 degree Solutions in Healthcare to every strata of Hospital with competitive cost and is one of the most trusted healthcare brands in India.

With the intention to provide innovative Marketing & Operations solution and smart hospital concept Healthcare 360 Degree started their operations in 2017 and is now a foremost innovative player in hospital consultancy. With two branch offices in Patna and Ranchi, Healthcare 360 Degree is primarily based at Ghaziabad, Uttar Pradesh, providing a unique solution and platform for JCI Accreditation , NABH Accreditation , NABL Accreditation , QCI Accreditation, Hospital Architecture & Construction, Marketing & Operations for Hospitals & Healthcare Providers under one roof. Additionally, extending healthcare solutions to school students. The innovation of Healthcare 360 degree creating and bringing schools and hospitals in one platform with all technical and medical support.

WE STRIVE TO DELIVER THE BEST SERVICES AND MOST INNOVATIVE SOLUTIONS TO OUR CUSTOMERS IN THE HEALTHCARE BUSINESS. THROUGH OUR CONTINUOUS ENDEAVORS TO DELIVER EXCELLENT SERVICES AND SOLUTIONS, WE ARE ABLE TO MEET OUR CLIENTS 'OBJECTIVES AND ENSURE VALUE-BASED CARE

Sagacious Leader Reinventing Healthcare 360 Degree Leslie Richard, Founder, Director & CEO of Healthcare 360 Degree has extensively worked with the biggest Hospital brands in India like the Apollo Group, Fortis Healthcare, and Max Healthcare at Group Head Position which facilitated him to make Healthcare 360 degree one of the trusted names in Healthcare sector.

With 18+ years of experience in Healthcare, Leslie possesses PGDBM in Marketing and experience in strategic Planning & Projects Expansion, Marketing Strategies, Brand Promotions, Hospital Commissioning & Operations, Projects & Consultant Acquisitions, Corporate & Trade Sales, Health Insurance.

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Healthcare 360 Degree Founder, Director & CEO

Leslie Richard

Stem to Stern Healthcare Solutions

Looming Ventures

With 108 years of integrated healthcare experience and their unique approach which integrates research and clinical proficiencies, team Healthcare 360 Degree has proven record of their expertise to achieve maximum ROI for healthcare projects and attempts to participate in all possible learning and development activities to strengthen company's service delivery as far as it can.

Healthcare 360 degree provides end-to-end healthcare solutions right from planning and commissioning of hospitals to running the hospital with full viability and maintaining its expected level in the market. Recently, their team is working on areas like blockchain in healthcare and hospitals AI with proven R&D .

Healthcare 360 degree is leading with 40+ NABH accredited assignments, 4+ hospital architecture & construction assignments, 10+ ongoing operations & management assignments, and ongoing marketing research assignments.

“We gained 35+ clients trust within a year of instigation.

Over these months, we had worked with different verticals in the industry such as quality & accreditation, healthcare operations, and management, healthcare market positioning projects and healthcare outstanding clearance projects for many reputed clients,” says Leslie.

Healthcare 360 Degree's focused and strategically executed efforts have helped the company grow substantially with a client size 35+ within a year acquiring the major cities of the country. In the near future, Healthcare 360 Degree wishes to widen the operations in a few more states of India and aim to receive accreditation from NABET and NRSHM as well.

“With continuous research & development in the healthcare quality services by adopting the concept of smart technology, smart solutions and skill enhancement of human resource for an overall improvement of Healthcare functioning, Healthcare 360 degree building future of smart & green Hospital at affordable cost,” adds Leslie.

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InfoNoble Solutions: Streamlining Business Processes with Peerless CRM Solutions

Laudable Leaders While talking to us Ashish VD Thapliyal, Sales and Channel Management Director, described how the sheer hard work and persistence in doing work with perfection landed them on the success-path they are today at. He believes that the path is long and is always going to have roadblocks but the core values should always remain the same. That is one fine way of ensuring victory. He is passionate about providing exceptionally well drafted CRM products to his clients.

He said: “We have leveraged the best tools and practices available in the market to produce industrybest products which can serve the corporate clients with sublime satisfaction.”

While translating his company's values, he said that he keeps 'Honesty' at the top while dealing with any and

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ustomer relationship management (CRM) services have become all-important in the tech-savvy 21st century. Consumers believe in solving problems via an application with a seamless experience. And for that, multiple companies have come up with CRM. But in this sea of companies, only a few select firms are providing end-to-end services and are exclusively dealing with CRM product building.

One such company is InfoNoble (NobleCRM) which is based in India and has produced customized CRM products for clients from multiple sectors. Their service capabilities cover the entire life cycle of enterprise applications with core focus in business modules such as Manufacturing, Supply Chain Management (SCM), Financials, Human Capital Management (HCM), CRM, Sales and Distribution etc. InfoNoble (NobleCRM) offers the industry's most comprehensive Enterprise Application services portfolio, with strong capabilities in worldleading applications..

The distinctive trait of InfoNoble (NobleCRM) is that they educate and train their partners and this improves the overall interface of a product and makes it perfect unlike other products in the market.

NEVER LOSE HOPE. BE PERSISTENT AND WORK IN ALIGNMENT WITH INTEGRITY AND WORK HARD. IN THE END, YOU WILL END UP WINNING THE RACE every work done in the company. This helps in keeping clients satisfied and appeased with the level of perfection we bring to the table.

He was proud of how his company had been consistently working towards being honest with the values and have managed to be in integrity with their goals. “Our greatest achievement has been building six products from scratch within five years and selling them to companies of manifold sectors,” enunciated Ashish.

He relies on experience and has confidence that his firm is going to be the leader in the CRM service industry.

While talking about the goals of the company he was very specific and said, “We aim at being the most preferred brand for CRM building production.”

Top-notch Services InfoNoble (NobleCRM) is one of the pioneers of Omnichannel CRM and offers throughout services in Enterprise Solution segment. It designs products to deal with contemporary challenges in solving customers' needs. A team of experienced contenders allows their clients to reach a higher position in the business ecosystem.

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Director of Sales

Director of Technology

Ashish VD Thapliyal

Rahul Vador

InfoNoble Solutions Pvt. Ltd. InfoNoble (NobleCRM) is known to provide high-end products at much lesser rates than their competitors as they work on the products from conceptualisation to completion and doesn't outsource any work which also ensures no to nil problems in the products.

Trailblazer Clientele InfoNoble (NobleCRM) exclusively works with industry leaders to escalate its character in the entrepreneurial environment and maintains a standard of quality for its products. It has experience in working alongside clients from all verticals and providing them with productively and constructively valuable products. This also keeps the InfoNoble (NobleCRM) team on their toes to deliver the best possible services and grow as individuals and as a team alike.

Ashish, while throwing light over InfoNoble's (NobleCRM) process of managing customers, said, “We are team solely focused on providing the best possible experience to our customers. We are very Indian in making our clients feel that they are the most important part of our success. We have and always had customercentric systems as an integral part of our organization.

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Auspicious Future InfoNoble (NobleCRM) has done a great deal of work in keeping clients satisfied and displaying world-class products in the markets. Its products have been bought by the companies from around the globe, proving its competence in creating tailormade products enabling customers to reach their goals and keeping their customers satisfied. It is very clear with its goal of being the best CRM product and service provider in the market and works with a strategic business plan towards being that.

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Opinion

G N I N PLAN H C S R A N E O T I S N T A E RE V M INNO ANAGE M

I

n Today's techno-advanced world, most of the businesses understood that being able to “think different” and not be bothered by competition is crucial and becoming a Brand is like a journey of business self-discovery and unique identity. These businesses have the aspiration to build a brand that creates similar success for themselves. And they realize that successful brands have this branding at the heart of the business and is not just a logo or how their business is perceived externally but being innovative is key to stay successful.

So what do these Brands do that others haven't quite absorbed and how these brands have ended up so iconic and successful, we have to look what they do to set them apart from the competition.

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Empathetic Value “Companies that solely focus on competition will die.

Those that focus on value creation will thrive.” – Edward de Bono.

The valuation of any product is an imperative factor for any business so that the customer is really enthusiastic to invest their money in it. The world's most popular Brands are willing to invest in what the customer wants and needs and ensuring them they're getting a fair deal for their money. This is particularly crucial for an expensive item. The associated value of these brands makes consumers perceive the product as being worth the purchase.

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Exclusive Brand Experience

Absolute Consistency

Customer's trust is an important thing to earn. This will ensure a customer only purchases a product or service from a particular company. To earn this, it's important to consider the brand experience. The positive association keeps customers coming back for more. It doesn't matter if the product costs more than rivals, the customer is still going to come back because of the positive experience.

Consistency is the turnkey for the branding and Brands are built through the consistent delivery of the brand promise. It is the consistent, desired experience that helps to build a trust for their customers and trust is the foundation for loyalty and promotion. Ensuring a consistent marketing of a company is also vital. This generates brand recognition, and therefore customer loyalty. Nowadays, social media marketing is seamlessly entangled and ensures the conveyed messages work to enhance the brand.

Consistent Strategic Branding Consistent strategic branding helps to create strong brand equity, which means companies can charge more for a brand than what similar, unbranded products command, with these added value. Brand strategy is how, what, where, when and to whom companies plan on communicating and delivering on brand messages and advertising is part of a brand strategy. Distribution channels also play a vital role in branding strategy.

Staying Ahead of the Competition “Becoming number one is easier than remaining number one.” – Bill Bradley It sounds like an obvious statement, but it's important. Colossal companies are capable of thinking ideas before their competitor, emphasizing that being innovative is turnkey for success. The big companies are able to see the changes in the market and come up with new ideas to adapt their product or service and stay ahead of the competition.

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Thematic Focus There are a few different categories that the big companies focus on. The customers are one of the most important parts of any business. Without customers, any company doesn't have a business. It makes sense that they should be the core focus of any business. To attract a new customer it costs five times much than to keep an existing one. This shows the importance of focusing on customers in order to achieve customer retention. Brands that involve their customer will be rewarded. It is also important for a company to focus on what they're good at, without expanding and stretching itself too thin.

With these aspects, it's easy to see how brands are confident about their place in the world. However, these aspects are not just for large companies, they can easily be implemented by any business to get an edge over the competition and set themselves apart.

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NAME

L O C AT I O N

C O N TA C T

EMAIL

SUBSCRIBE

Sr. No. 33/2/4/1, 102, Ashray, Samarth Colony Near Baverly Hills, Baner, Pune, Maharashtra 411045

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COMPANY

KEY PERSON

Agarwal Estates

Manoj Agarwal

www.agarwalestates.com

Founder

Briskinfosec Technology and Consulting Pvt Ltd.

Arulselvar Thomas

www. briskinfosec.com

Founder & Director

Doctorcabin

Debadatta Dixit

www.doctorcabin.com

CEO

Healthcare 360 Degree

Leslie Richard

www.hc360.in

InfoNoble Solutions Pvt. Ltd.

Director & CEO

Ashish VD Thapliyal Director of Sales

Rahul Vador

www.infonoble.com

Director of Technology

Kranti Industries Limited

Managing Director

Sachin Vora www.krantiindustries.com

Sumit Vora Whole-time Director

ParqEx

Vivek Mehra

www.parqex.com

Founder & CEO

Planetcast Media Services Ltd.

Co-founders, Directors

Regal Jewelry Selection

Robbie Antonio

www.regaljewelrycollection.com

Founder & CEO

Safpro Industries Pvt. Ltd.

Neelkanth Shinde Founder & CEO

SAP Labs Pvt Ltd

Christian Klein

www.planetc.net

Co-CEO

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Established in the year 2013, Agarwal Estates is a top player in the category Real Estate Agent in Bangalore.

Briskinfosec is a Global information security organisa tion focused on developing innovative security and compliance solutions and in building highperformance security-centric solutions.

Doctorcabin is an online appointment booking platform that allows clients to register and book their appointments with doctors based on their needs.

Healthcare 360 Degree provide innovative marketing & Operations Solution, Smart Hospital Concept and 360 degree Healthcare solution to every strata of hospital.

InfoNoble builds high-end, inexpensive CRM products for corporates and provide exceptional excellence in its work.

Kranti Industries Ltd. is a leading Company with novel capabilities of machining critical components with utmost precision.

ParqEx is a technology company that connects owners of private parking spots to people looking for parking.

Mahendra Nath Vyas, Planetcast is a key market player in providing technology-led managed services to the broadcast Lalit Jain

www.planetc.net

www.safprofoods.com

COMPANY DESCRIPTION

ing industry in India with rapidly growing footprint across South Asia.

Regal Jewelry Collection is a curated inuencerinspired jewelry brand that sells gorgeous celebrity branded rings, necklaces, earrings, and bracelets.

Safpro Industries' food venture is focused on packaged foods. Safpro deals exotics sauces, dips, dressings, mayonnaise, seasonings and chocolate products.

SAP Labs are involved in making companies become Brands by helping them streamline all the processes including CRM, HRM, ERM and many others.

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Kranti Industries Limited: Advancing the Automotive Industry with Dynamic Manufacturing Strategies

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stablished in 1981, KRANTI Industries Ltd. is a leading precision machining company disrupting the Manufacturing industry with paramount prominence. It was a partnership Company founded by Late Shri Subhash Vora, which started its activity of Job Work with a small center lathe. Slowly and steadily, the Company's concrete endeavors drove it to be a distinct precision machined component supplier offering solutions to various Automotive and Non-Automotive segments like Tractor, Construction Equipment, Passenger Vehicle, Commercial Vehicle & EV. Today, the Company have pulled in world renowned machining centers like Multi Axis, CNC Turning, VTL, HMCs and VMCs. With close to four decades of experience in precision machining, currently KRANTI has successfully placed the cornerstones of three units across Pune and a joint venture at Rajkot. Starting as a small machining unit, the Company has expanded its horizons to around 70000 Sq. ft. backed by state-of-theart infrastructure. The Company stands tall in being a single source supplier to most of the renowned OEMs in its respective industries.

In Feb 2019, this initial struggle and new-age business strategies has listed KRANTI Industries Ltd. on the BSE - SME platform.

CUSTOMERS SATISFACTION IS OUR MAIN GOAL AND WE WORK CEASELESSLY TO ACHIEVE THIS OBJECTIVE BY CONTINUOUS IMPROVEMENT IN PROCESS AND TECHNOLOGY After the demise of Subhash Vora in 2011, the dynamic duo of (his sons) Sachin Vora – Managing Director and Sumit Vora – Whole-time Director took over the charge of the Company Affairs and quickly grasped the nuances to the new-age technology, thereby boosting the business operations and driving KRANTI Industries to reach the zenith. Their combined efforts and expertise in machining are successfully empowering the Company to withstand the market complexities.

Dynamic Leaders 'KRANTI' is all about Revolution and so was the belief of the Founder & Chief Promoter – Late Shri Subhash Vora. He had a vision to revolutionize every aspect of the business space, thereby showcasing the perfect example of an ideal business philosophy. He was a seasoned entrepreneur who had grit to convert every challenge into an opportunity and deliver quality solutions. His exemplary expertise in the field of machining played a pivotal role in giving him an extra edge over the competitors. He has always been a visionary with an inspiration to many, who stated and believed in the words “Work Hard with Honesty & Commitment, Growth will follow”

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Holistic Solutions The Company has reached the epitome of success by embracing tech-enabled advancements and consistent upgradation. These ahead-of-time investments have paved the pathway for KRANTI Industries to unlock newer opportunities and surpass every challenge with utmost excellence. Living by 'Time is Money', the Company dedicatedly meets the customer requirements and provides them with quality deliverables on-time.

Building long-lasting relationships with the customers is strictly followed under KRANTI's roof. Since initial days, the Company is focusing on rolling out customercentric solutions by:

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Kranti Industries Limited Managing Director

Sachin Vora

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Novel Machining Facility Right HR Policies to Train & Sustain Team Members Respecting Brand Image & continuous Efforts to further increase the Bench-Mark Developing & Strengthening Relationship with all associates Optimum Utilization of Funds and Resources Continuing to expand and increase production capacity with latest Technology Continuing to improve operational efficiencies Focusing on consistently meeting the quality standards.

The Company believes that the automotive industry is flooded with a plethora of opportunities and challenges going hand-in-hand. It guides the young minds to be at the forefront of novelty in order to climb the success ladder.

Acknowledging that Manufacturing of Critical Machining Component is a heavy capex business, the Company also advices the beginners to focus on investments. This will efficaciously aid in laying the foundation of a business entity inclined with the standards of the real world.

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Future Beholds Currently, the automotive sector is contributing significantly to the Indian economy both in terms of revenue and employment. The automotive industry is gearing up for major challenges in the coming years.

Entrepreneurs in the automotive manufacturing industry are confronted by many challenges.

KRANTI believes they need to greet the challenges facing the industry, position themselves to overcome them and adopt strategic planning for the automotive business.

Coming years are going to be interesting for the automotive industry due to the introduction of newage technology. Stringent pollution norms and fuel efficiency improvement will surely transform the traditional business practices. Being on a reasonably well-placed position, the KRANTI is committed to help OEMs with exquisite products and services, with the same vigour as always it had been.

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ParqEx: Streamlined Parking Solutions for Solving the Urban Parking Challenge

The idea behind the brand This was an original and effective idea of Vivek Mehra, the founder and CEO of the company. He stumbled upon the revolutionary idea one odd day when he was working in Chicago and was going through everyday troubles of finding parking space for his car. He has an experience of over 18 years in leading technology companies and has been a creative leader in multiple tech giant's ventures.

Vivek has a strong knowledge of introducing proven tools, methodologies and processes that have slashed development times, improved quality and increased internal/external customer satisfaction. He has a deep technical expertise and hands-on experience in architecting and building technology solutions; mobile and web. He launched several mobile and web Software as a Service (SaaS) products. He is skilled in identifying and developing the highest performance / lowest cost solutions that deliver a high ROI on the IT investment.

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“

C

ars in today's rising economies are becoming a necessity and are easy to afford for every middle-class person. But one peculiarity comes with owning a car and that is to find a parking space for it whenever you go around in your car. ParqEx was a trailblazer and created a new market when it offered private parking spaces for rental purposes. It was a big relief for common commuters who used to drive a car and this positive idea was very soon developed into a product and accepted by large numbers.

ParqEx has creatively found solutions for most of the parking related problems and has created a new stream of income for the parking space owners to earn money by renting their free spaces. This exceptional idea was marketed in the right fashion to bring about the best possible results for the consumers.

The most unique aspect of ParqEx's business model is that it offers “self-managed parking realestate” which works in a more efficient way than the public parking spaces. ParqEx have created such a product that treats every property in a custom way to provide maximum benefit to the rental space owner and the tenant of the place.

We don't need more parking lots, we just need to come together as a community and help each other out. At ParqEx, this is the idea that drives us He has worked for Fortune 500 and start-up companies as developer, architect, Chief Technology Officer, Board of Director, and, Founder. He also has experience in building companies from the ground up; through idea, development, raising capital, Mergers & Acquisitions, and, the sale of the company.

Doctorcabin is well equipped in order to provide gratification to patients and allow clients to select the doctor based on location, fees and specialty depending on the client's needs.

Best-in-class Services ParqEx's unique solutions that can be implemented individually or packaged together depending on the clients' needs. ParqEx's four of the essential solutions comprise of Marketplace: Through this they provide property owners with the ability to increase income by facilitating rentals to drivers looking for a place to park; Access: A best way to provide access to secure parking spaces by controlling garage doors and gates through the ParqEx mobile app; GuestParq: Primarily this is built for apartment and condominium buildings, this plug-andplay offering improves the guest parking experience for residents, guests, and managers altogether. It improves the entire process —from reserving a spot, to arriving at THE MOST

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ParqEx Founder & CEO

Vivek Mehra

the building, to managing who should be parking in what spot — all while capturing important usage data over that period of time; and, Enforcer: This is specially designed to make easy use of administrative tools and convenient enforcement services making sure that the vehicles are parked in the right locations. It supports anyone who is self-managing their parking or using third parties for enforcement and wants to have better information at their fingertips enabling them to do so more efficiently.

Committed to Total Customer Satisfaction

Key Milestones With a focus on global expansion, Vivek expects to add 6 new markets in the US. Moreover, in terms of technology, he seeks enhancements to the company's reservation system, especially to the SMART IoT technology and the Artificial Intelligence/predictive analysis engine to help owners further optimize their revenue generation from parking rentals using dynamic pricing. To help achieve these goals, he plans to add an executive team member to lead marketing and drive the vision to launch new markets.

The industry leader for self-managed parking technology, ParqEx is leading the game from its rivals in the marketplace. ParqEx promises that by using Access+ solution distinct IoT solution, it can augment the capabilities of property unlike any other solutions in the market.

ParqEx is the only company that seamlessly integrates the technology to help both owners and customers. Last but not the least, the ParqEx platform is available on Android, IOS, mobile web and desktop and integrated with several property management platforms to give end users a seamless experience.

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TechAge

Extended Reality: Redefining The Landscape of Branding R

V

XR A

R

MR

A

good marketing campaign has the power to change minds and convince the audience to buy the goods and services provided by the brand. But, companies nowadays are going beyond the simple marketing tactics or the repetitive pop-up ads and opting for communication tools that enable them to directly interact with their targeted audience. This need 'to be more engaging and immersive' has given rise to brands using gimmicks like Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (XR) to seamlessly connect with their target audience. These technologies are highly capable of transforming the user experience in the digital domain and modern-day businesses are reaping the benefits of these technologies.

The huge popularity of these immersive technologies has encouraged business professionals to redefine their strategies and reshaping the business space. Companies globally are now experimenting with AR, VR and XR technologies for creating mission-critical applications.

Some of the key components which have encouraged companies to incorporate such technologies are as sharp rise of video marketing, growing prominence of Artificial Intelligence, popularity of content marketing, close relationship between SEO and content development and, growth of Blockchain technology.

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'Extended Reality', Bridging the gap for Pragmatism and Marketing Extended reality, a new discernment of the technology which is having its roof on the pillars of VR, AR, and MR. XR refers to all real and virtual combined environments and human-machine interactions generated by computer technology and wearable. Market studies have shown that the business value of XR can reach more than 209 billion USD by 2022.

In the era of fast-paced simulation, getting customers to pay attention to a few min Ad is next to impossible, but the interactive feature of these new technologies capture their attention and keep them engaged for a long period of time. Using XR you can associate your flagship product or service with any iconic character so that an image of loyalty and satisfaction can be ascertained. Extended reality technology can be used in multiple ways so that your business can gain a competitive advantage in serving the customers such as to create personalised advertisement content for attracting and retaining customers or to analyse consumer data so that the tastes and preferences can be aptly identified. Enhancing brand value is one of the crucial functions that can be easily strengthened with XR as an enticing technology.

'Adopting Extended Reality' Next Step for Branding In Today's digitized world, brands must embed XR technology to achieve mass-market adoption for building ecosystems that attract, engage and excite people.

XR can be installed as part of an innovative B2C customer experience strategy across the Travel, Automotive, Retail, Real Estate, and Healthcare sectors. Augmenting this technology in-store will drive footfall and create a clear point of difference and it can be used to add real value to the sales process.

For travel brands, this could mean offering instore VR experiences that allow users to explore endless destinations in a simulated, fully immersive world. For car manufacturers, VR stations enable the instant customisation and build of personalised cars, taking customer experience into the stratosphere.

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All of these implementations will play a key role in moving the market from anticipation to mass adoption and XR is a powerful tool when used correctly. The more we understand XR, the more we will see purpose-driven experiences that add value to people's lives.

Businesses can tap expertise in thousands of skills from anywhere in the world through immersive experiences and across industries and applications. Immersive experiences are pushing companies to not only think differently about what is possible but also to create new solutions that bypass the distance-based challenges they face today. Additionally, companies always glare-up for innovative ways to make their businesses accessible to their targeted audience. This XR adoption will take time, but when it occurs, innovation will pave the way for an entirely new ecosystem of creativity and experimentation.

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Planetcast: Originating A New Era of Smart Broadcast Content Delivery

“

OUR UNIQUENESS LIES IN WALKING ALONG WITH CUSTOMERS TO PROVIDE ENDTO-END SERVICES ACROSS THE CONTENT DELIVERY CHAIN, CATERING TO MULTIPLE FORMATS, CHANNELS, AND DELIVERY MECHANISMS FOR SUCCESS AND SATISFACTION TO ALL CONCERNED

M

edia and Entertainment industry is on the cusp of a phase of growth strides with a snowballing effect on the market, backed by increasing diverse consumer demand and cultivating new era of monetisation. Multi-screen OTT video delivery, video streaming, outages, slow clouds, and CDN are still breaking concerns over the news or live events, which will annoy users and it will probably cause user abandonment and loss of revenue.

Planetcast was built from the ground up to resolve these challenges of next-generation video broadcasting delivery solutions. Optimizing traffic management intelligently with user-by-user, second-by-second granularity, Planetcast improving customer satisfaction with seamless and high quality video broadcasting delivery experiences.

Headquartered in Noida PLANETCAST Group of Companies, a leading media services provider offering technology-led managed services to the Broadcasting industry in India & neighboring nations with rapid growth by expanding its footprint and market across Southeast Asia. Founded in 1996, Planetcast links and powers the whole media supply chain, from procuring to creating video. The company has managed 270+ channels with offices and modern tech facilities in Noida, Mumbai, Chennai, Cochin and Singapore.

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Brains behind PlanetCast

Mahendra Nath Vyas, Founder Member and Executive Director of Planetcast Media Services Limited has a rich experience of 40+ years in satellite communication and digital media technology. He began his career as a design engineer with the Indian Space Research Organization (ISRO). He has been instrumental in setting up the technology facility and the technology based growth of Planetcast since inception. He is responsible for formulating the key strategies and technology management including business and technological transitions, making Planetcast a Digital Media Technology and Service company. He was on the Board of World Teleport Association from 1st April 2007 to 31st March 2013.

Mahendra is an engineering graduate with specialization in microwave and satellite communication from IIT Mumbai and Computer Architecture from Indian Institute of Science, Bangalore Lalit Jain, Founder Member and Whole Time Director of Planetcast Media Services, has a rich experience of around 40 years in reputed group / organizations such as Birla Group, Modi Group, JK Group, Bhilwara Group and Essel Group in varied industries spanning from Textiles, Cement, Steel to Media and Technology in multidisciplinary functions covering human resources, financial, costing, commercial, legal, marketing and administrative matters besides general management and corporate governance. At Planetcast, he has been instrumental in setting up the state of art infrastructure and facility in a given time with cost under run. He has also been instrumental in lying down elaborate policies, administrative controls besides profound financial discipline and internal control systems. He has helped Planetcast in creating a culture of providing best in class customer services much critical to the requirement of customers particularly in broadcasting and related industry.

He is an M.A, LLB and a fellow Member of the Institute of Cost Accountants of India.

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Mahendra Nath Vyas

Lalit Jain

Co-founders, Directors

Planetcast Media Services Ltd One-Stop for the End To End Solutions in The Broadcast Content Delivery Chain The company specializes in providing comprehensive, customized solutions across content management operations (including content storage, enrichment, and automated play-out) and distribution (including satellite broadcasting/ up-linking, digital streaming, and cloud distribution). With a robust track record of nearly two decades of impeccable services, it has been offering the most agile and state-of-the-art services to broadcasters and now providing cloud services across India and worldwide.

Streamlined Broadcasting Services PLANETCAST provides Cloud-based Content Management services with a robust architecture of cloud, covering the digital media ecosystem from acquisition, production management, curating/post production and content management to formatting/transcoding, and distribution across a variety of devices for monetization of all kinds of content. These distribution services are provided via Satellite, landlines/internet as well as on the Cloud. Moreover, the company has stretched a new paradigm in OTT services with an excellent OTT platform that helps media customers in the efficient distribution of content and monetization of the same several times and in several regions. PLANETCAST's special purpose internet, SATCOM and Broadcast networks assists in defense operations, security, infraTHE MOST

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structure monitoring and management, water resource management, and smart city applications.

Serving to the various broadcasting and content management needs of the media industry over the last two decades, Planetcast assists its customers to meet complex technical and operational challenges across all media and entertainment verticals. The company helps you deliver content to the market more quickly and at less cost. The company has planned to adopt Cloud technology as well as leverage its Singapore facility to target the Asia Pacific, SAARC, SEA, Middle East, and African markets in the near future.

Awards & Achievements Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Zee business dare to dream awards 2019 CII award for customer obsession 2018 Digital studio India awards 2018 Certified by ICRA WTA certified Teleport India's Most Admired Brand (2016-2017)

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“

Safpro: Leveraging the Food Industry with Innovations

T

OUR FORAY ON CUSTOMERS HEALTH THROUGH CLEAN LABEL PRODUCTS MAKES THE FOOD VALUE CHAIN SUSTAINABLE AND BENEFICIAL FOR EACH MEMBER IN THE CHAIN

he Indian food industry is poised for huge growth and increasing its contribution to world food trade every year. From the last three decades, the Indian food processing industry has emerged as a high-profit and high-growth sector due to its enormous potential for value addition and became one of the largest industries.Accounting 32 percent of the country's total food market, The Government of India has been instrumental in the growth and development of the food processing industry and aims to boost growth in the food processing sector by leveraging reforms along with a strong focus on supply chain infrastructure.

With technological advancements, the Indian food processing market is growing faster than any other segment and brands such as Safpro, which offer processed foods, are leading the charge in making the best quality products.

They leverage their own vertically-integrated value chain, which guarantees consistent quality at an affordable price.

'A Professional League', Driving the Company The four entrepreneurs, Mr. Neelkanth Shinde, Mr. Nilesh Shinde, Mr. Anirudha Kshirsagar, and Mrs. Jyoti Adhav have constituted a perfect mix of multi-domain expertise. Their aim for building a first of its kind processed food organization for catering millennials has taken shape in an effective manner in the form of Safpro Industries.

Mr. Neelkanth Shinde is the Founder & CEO of Safpro. A foodpreneur with a strategic vision to enter the healthy processed foods domain, he is actively leading the company by setting up the institutional customer base andletting the company innovates on the retail product front. Neelkanth brings multi-domain expertise to drive the cross-functional management team at Safpro.

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Mr. Nilesh Shinde is a Co-founder and heads the operations as well as the new product development initiatives. He is instrumental in setting the ISO 22000 codex and overcoming the key bottlenecks in the operations. Nilesh is coordinating the critical lean manufacturing model at Safpro.

Mr. Anirudha Kshirsagar is a Co-founder and now heads the Sales and Marketing at Safpro. MNC Banking leader and a proven entrepreneur has helped Safpro to cut down the channel costs and reach out to the end consumer in an effective manner with his out-of-the-box lean sales strategies. Anirudha is fortifying fostering change management at Safpro.

Mrs. Jyoti Adhav is a Director of Finance at Safpro. She is a natural entrepreneur and currently looking after finance and procurement divisions. She is augmenting and building a robust structure for procurement and streamlining the cash flows of the company. She is a core artist and key person in getting numerous creative ideas in procurement and finance.

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From Left to Right

Anirudha Kshirsagar Director Sales & COO

Nilesh Shinde Director Operations

Neelkanth Shinde CEO & Director

Jyoti Adhav Director Finance

Safpro Industries Pvt Ltd. Wide Range of Healthy Products Adding Zest to Food “Know how to garnish food so that it is more appealing to the eye and even more flavorful than before.”

With a vision to be the top player in food condiments and dressings segment delivering the best quality and innovative products and an eye on customer satisfaction Safpro Industries started its operations in 2014 and has been manufacturing top quality sauces, ketchup, and mayonnaise etc for exports and domestic markets. Safpro is an ISO 22000 certified company with a manufacturing facility located in Pune. It is registered with the FDA India and as per the FSSAI norms implemented HACCP protocols in every aspect of company operations.

Moreover, these products are safely stored at the warehouse unit, where optimum conditions are maintained and the company's packaging experts use superior quality packaging material in the process optimal nutraceutical benefits to the customer. Company is promoting its products under the brand names “Wildberry” and “Snack Buddy” in the HORECA market.

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Optimistic Balance for Food Ecosystem In this fast-moving world, Sapfro ensures that you eat healthy ingredients and it continuously works towards the health mission in order to have a healthier living through safe and meaningful food.

Safpro is committed to healthy nutrition in their food and building a sustainable and balanced food ecosystem for processed and fresh food products.

The company's relations with farmers & vendors and fair trade practice makes the food value chain sustainable and beneficial for each member in the chain. The company will be entering into the healthy processed food domain to bring the best offering for the retail end consumer. Company's primary focus is to address the nutritional deficiencies through processed foods.

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Leadership

J

ust like cogs in a wheel, specialists in an efficient organization, do all their bit to churn out product and service. Outside a company's routine operations there are some monumental tasks that invite their own kind of expert: the project manager.

The person who coordinates a team to complete a goal in a given time period is a project manager. Such projects may be outside of an organization's routine, complicated and long term, or involving the coordination of multiple teams.

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If this sounds like a regular old boss, mark that while a boss has hired, firing and mentoring capacities, a project manager has no such authority.

Well, the principal difference is that a project manager is only short term.

Because the project, by definition, ends, the relationship is temporary. A project manager's task is finite, while ordinary bosses oversee ongoing operations or manufacturing.

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Bits of Advice for Project Management The process of project management should not be more dispiriting than the project itself. Project management experts have some important steps to keep in mind for anyone with a goal that needs tackling, whether you have decided on hiring a contractor or not.

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1. Look for Domain Experience

Don't expect a specialist in your field when considering a freelance project manager.

The job of the project manager is to draw upon and coordinate with the specialists.

Considering project managers, not for their expertise, but for their domain experience is what employers can do. The areas where the project managers managed, whether it's search engine optimization or skyscraper construction refers to "Domain". Still, the project manager may not hold the answers and for that, you will have to hire a consultant, but they will know the steps in the process.

Good project managers know the limitations of their technical knowledge and how to ask the right questions. The greater the domain experience of the project manager, the better they are able to know which questions to ask.

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Ÿ

2. Soft Skills Prioritization

For what the project manager is really there is their leadership ability. However, the domain knowledge is still secondary.

The soft skills are far more important. Out of every team member, the project manager must be able to coax the best performance. They may require to function as a coach, helping everyone work together.

They will also require to have some tough conversations, with both the team members and the stakeholders. All this involves soft skills.

Though the job does not technically require it with this specific skill balance, more and more project managers are choosing to get a certification. Among those in the field, its value is debatable.

However, certification doesn't always mean high performance, when contracting a project manager.

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Ÿ

3. Creation of Project Charter

One hopefully, already knows why they are undertaking a project. Even then it is good to lay out your goals in coordination with the project manager.

Often this is referred to as the project charter.

Not always a charter may be formally written up, but clients and project managers should at least answer the following questions: Ÿ Why are we executing this? Ÿ What are our goals? Ÿ What are our high-level objectives? Ÿ What is our definition of "done"?

Two advantages of including the project manager in this process exist. They'll have a better idea of what kind of expectations are realistic.

However, more importantly, both parties have the same definition of success.

It is important to get to the heart of why we are doing this project, in order to understand what the goals ought to be.

4. Set Deliverables Specific metrics must be set to track progress once goals are outlined in the project charter.

These metrics are referred to as deliverables, or the quantifiable goods or services to be completed in project management. It may be a tangible milestone toward completing a goal or this may align exactly with the goal (e.g., "build the house") Either way, these must be settled in advance, but especially in the latter case where there are more variables to consider.

Project managers should get as much agreement as possible upfront about what the deliverables will be and when they will be complete. Communication is so incredibly important throughout the entire project, that it starts right from the beginning.

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5. Project Performance Evaluation.

When a goal is completed, it can be easy to skip this final step.

Projects just get done, and everyone moves on to the next one, maybe with a cursory evaluation a few months later.

However, evaluation is vital for any chance of future improvement. This can also be split up into two stages.

The first is more meta – how did the project itself go?

What worked and what did not? These analyses prove to be helpful for not just the project manager but the client as well, particularly if they are going to be taking on anything similar in the future.

A review of the deliverables is the next evaluation.

Whether the goal of the project has increased customer satisfaction, shortened production times in a factory, or bringing a hot new product to the market, one will be measuring how much something has changed.

The second evaluation for that reason may be weeks or even months later, which is why it can be easy to forget this step. But do not as you will want to know if the whole project was worth it.

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