The 10 Most Successful Real Estate Companies of 2022

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Alex Duk ManagingPartner Glen Coutinho Partner Deanna D'Egidio Partner Brooke Coutinho Partner
www.theleadersglobe.com The Auction Brand Transforming the Real Estate Market Beverly Hills USA Harcourts January | 2022
The Most Successful Real Estate Companies of 2022

Credits

- Publisher

Mr. Rajesh Kendale

- Editor

Dr. Sonal Burghate

- Senior Editor

Zelen Silva

- Co-Editors

Suparna Dey

- Picture Editor

Manawa Deshmukh

- Art Editor

Ajinkya Pandit

- Designer

Harsh L.

- Visualizers

Nilesh, Sachin, Akshay, David

- Art & Design Director

Ankit kulkarni

- Marketing Manager

Om Naik

- BDE

Jessica Edwards, Neha Jain, Nupur Goel & Vaibhav Dakhode

- BDM

Rohn Jamson

- Database & Research Analyst

Parth & Vaibhav Dakhode

- Technology Consultant

Pratik Dande

The Leaders Globe

| 4 | January 2022
Successful Real Estate Companies

Embracing Dynamicity in the Real Estate Sector

hechanginglandscapeoftherealestatemarketmayseemdauntingtomost.Thereare

Tveryfewraregemsthatcanmanagetonavigatethelabyrinthinemazeofthisarenato attainthepinnacleofsuccess.Sincekeepingabreastwiththechangingdemandsand preferencesofcustomersisadifficulttask,veryfewrealtyfirmssucceedinleavingalasting markonthemarket.

Inourcurrentissue,weatTheLeadersGlobeMedia,cover‘SuccessfulRealEstateCompanies in2022’thathaveleftanindeliblemarkontherealtymarket.Thesefirmshaveworkedto effectivelytransformtherealtymarketwiththeiringeniousstrategiesandunprecedented approachtothesector.

Becomingarealestatemogulisnotaneasytask.Apartfromdedicationandhardwork,a zealouspassionforthesectorneedstodriveone'ssuccess.Leadersoftherealestateventures coveredinourcurrentissuehavecarvedoutadistinctnichefortheirorganizationsby leveragingcertainkeyskillsandharnessingcertaintalentsneededasprerequisitestomaster thissector.Leadingtheirventuresfromtheforefront,theyhavepioneeredanewageofrealty leadershipforthe21stcentury

Thefirmscoveredinourcurrentissuehaveacedthecompetitiverealtysectorby instrumentalizingcertainmarketdominatingmoderntechtools.Byincorporatingadvanced toolslikeVRintotheiroperationalmatrix,thesefirmshaveredefinedthewayconventionalreal estatedealingandlistingnormswereconceived.

Streamliningtheirperformanceandeffectiveness,thesebrandshavepavedthewayforabetter realestatebusinessmodel-onethat'sconducivetothemyriaddynamicsofthemodernage. ImplementingtheboundlesspotentialsofdronetechandAI-enabledchatbots,thesebrands haveeffectivelychangedthewayrealestateisboughtandsoldinthemarketaswellastheway CRMisperceivedinthesector.

Makingdynamismmorethanjustanaspectoftheiroperationaldogma,thesebrandshave workedtowardsexemplifyingthiscoretenetinalltheirstrategiesanddecisions.Thebrands coveredinthisissuehaverelentlesslypursuedgrowthandbusinessdevelopmentinthesector byconstantlyassessingandreviewingtheiroperationalprotocols.Remainingwaryofastatic approach,thesebrandshaveworkedtochallengetheirownachievementstoreachnew horizonsofsuccessinthemarket.

| 5 |wwwtheleadersglobe com
Editorial Successful Real Estate Companies

Independent Property Group

The Comprehensive Real Estate Brand Disrupting the Existing Status Quo

Properties and Developers

The Inventive Property Brand Revolutionising the Market

The Real Estate Company Redefining Aesthetic Living

The RERA Compliance Genie

Growth in 2022:

to Achieve Business Development

Real Estate

Content Content
18
Mantra
24
Parijatha Homes & Developers PVT Ltd 30
PNS Corporate Service 36 Articles Registering
6 Steps
in the
Sector Business 5 Top Ways to Optimize Your Real Estate Website in 2022 Editor's choice 5 Transformational Real Estate Leadership Skills Changing the Market Landscape Leadership 16 22 28

Articles

5 Real Estate Apps for Business Growth in 2022 Must-have Apps

6 Tech Trends that will Shape the Realty Sector in 2022 Technology

Beverly Hills USA

The Auction Brand Transforming the Real Estate Market

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Beverly Hills USA The Auction Brand Transforming the Real Estate Market | 8 | January 2022 Successful Real Estate Companies
o v e r S t o r y
Personalization is key to our services. Without this touch of customization, we could not hope to achieve the pinnacle of the real estate ladder”
- Glen Coutinho
C
| 9 |wwwtheleadersglobe comSuccessful Real Estate Companies

MeetAlexDuk,Deanna D'egidio,Glenand BrookeCoutinho, ownersofHarcourtsBeverlyHills whobelievethatbecomingareal estateleaderrequiresdiligence, patience,anddedication.Without investingtimeandeffortintothe processofcraftingexcellence,one cannothopetoreapthebenefitsof easyresults.Buildingarealestate empirerequiresconsistenthard work.Successinthissectoris hingedontheingeniouscapabilities offirmsaswellastheirabilityto embracechangeandinfuse dynamismintotheirbusiness models.However,alackinanyof thesetwovitalaspectsmayresult incatastrophe.Onlyafewreal estatefirmscanstriketheperfect balancebetweenperseveranceand excellentcustomerservice.

PartnersAlexDuk,Deanna D'egidio,GlenandBrooke CoutinhoensurethatHarcourts BeverlyHillsisonesuchraregem. Thefirmleveragestheastute expertiseandunmatchedzealofits teammemberstooffera comprehensiverangeofrealestate services.Listedasoneofthetop globalrealestatebrands,Harcourts hascraftedanunmatchednichefor itselfinvariousspecializations withintherealestatesector.From residentialandcommercial propertysalestoauctioning,the firmhassecuredanunparalleled legacyinalltheseaspects.

AnIndelibleLegacy

Veryfewrealestatebrandsare giftedwiththeabilitytocrafta lastingandindeliblelegacyinthe realtysector.Harcourtsisonesuch raregem.WhileHarcourtsBeverly Hillsislocatednearthefamous RodeoDrive,therootsofthebrand gobackcenturies.Theinceptionof thisstalwartbrandcanbedated backtoNewZealand,1888.Since then,Harcourtshassuccessfully craftedaglobalchainofinfluence withitsdiligentworkethic, unmatchedexpertise,andunique approachtotherealtymarket. Globally,thebrandhasbeen showeredwithrecognitionforits unmatchedofferings.Asthefastest growingglobalrealestatebrand, today,Harcourtsisprovidingits astuterealtyexpertisethroughover 900officesin10countries. Harcourtshasitspresenceinallthe majorrealestatemarketsacrossthe worldinU.S,Canada,South Africa,China,Indonesia,Fiji, Australia,UAE,andNewZealand.

MeetingtheLeaders

AlexDuk,DeannaD'egidio,along withGlenCoutinhoandhisdaughter, BrookeCoutinhodrivethischapterof Harcourtstosuccess.Builtona strongpartnershipbetween experiencedindividualshashelped theventureexperiencesuch unparalleledfeatsofsuccess.Alex Duk,DeannaD'egidio,Glenand BrookeCoutinhohaveworked togethertomaketheventurethe No.1realestatebrandintheUS,in

thelastquarterof2021.Asthe managingpartnerofthefirm,Alex Dukleveragesover12yearsof expertiseinthefieldofrealestate topursuebusinessgrowth.Partof theHarcourtsfamilysince2015, Alexisoneofthefounding partnersofHarcourtsBeverlyHills. Hisexpertiseiscomplementedby thatofDeannaD'egidio,bothhis businessandlifepartner Asacofounderandpartnerofthe HarcourtsBeverlyHillsoffice, homestaging,interiordesigning, projectmanagement,luxury propertymarketing,andhome renovationsfallunderDeanna's specialtyrange.

Glenhasover38yearsof experiencetohisname.Widely appreciatedforhiszealousreal estateexpertise,Glenhasbeen awardedwiththe“Mostrespected andlongest-servingrealestate agent”inthe2018M&AWorld GlobalAwards;“SalesDirectorof theYear,BronzeAward”inthe 2018InternationalWorldStevie Awards;Top5inHarcourtsUSA. Duringhiseventfulrealestate careerinAustralia,Glenhas consecutivelyfeaturedamongthe top10realestateagentsin Australia.Apartfromdisseminating hisexpertiseinthefieldofreal estate,Glenhasalsorecently adoptedtheroleofanauthor, penninghisfirstbooktitled'The PeopleLover'that'savailableon Amazonandallotherretail platforms.Givenhisunmatched

| 10 | January 2022 Successful Real Estate Companies
Managing Director Alex Duk Glen Coutinho Partner Partner Deanna D'Egidio Brooke Coutinho Partner
| 11 |wwwtheleadersglobe comSuccessful Real Estate Companies

Afterhavingworkedwithher father,Glen,for8yearsinthe realtysector,BrookeCoutinho developedakeenpassionforthe sector.AsapartneratHarcourts BeverlyHills,Brookeis responsibleformanagingclientele, pencilingandbiddingatlive auctions.Together,thisdynamic groupofpartnershasmanagedto propelthefirmtoachievemarket recognitionandunlimited accolades.Today,Glenalongwith partnersAlexDuk,Deanna D'Egidio,andBrookeCoutinho, leadstheHarcourtsBeverlyHills branchtonewfeatsofsuccessin therealestatesector

Giventhattherealestatesectoris subjecttoaperpetualwaveof transformations,anyrealestate firmthathopestosucceedand passionforrealestate,Glenhas alsorecentlyfeaturedonthe Americanrealityseries'House HuntersInternational.'

AdoptingaDynamicApproach withtheAuctionPlatform February 10ᵗʰ, 2022 Mason and Julez performing in front of a sold out crowd at LA's Something Dope for The People Event Photo by: @bundymcbuckets

growsinthemarketneedsto embodythisdynamisminits operations.Harcourtsisnostranger tothisdynamicorientation.Averse tostagnationofanykind,theteam atHarcourtsexemplifiesahigh agileapproachtoprovidingrealty solutionstoclients.Byeffectively processingfeedback,Harcourtsis onaperpetualmissiontobetterits servicesandsolutions.Tothisend, thefirmhasutilizedvarious ingeniouswaystooptimizeits systemsandpersonnel.Techhas beensignificantinachievingthis feat.Advancedtechtoolshavebeen incorporatedintotheoperational matrixofthefirmtoimproveits servicesandoverallsystem,while techhasalsobeenleveragedto holisticallytrainpersonnel.Built onthevaluesoftrustand transparency,theHarcourtsAuction platformofferspersonalized, innovativeauctioningsolutions, irrespectiveofthesizeofthe property.Thehighclearancerates

oftheplatformaretobeattributed tothededicatedhardworkofthe teamaswellasitsabilitytotarget genuinesellersandpurchasers. Withtheincorporationofmodern techtoolsintotheliveauction process,Harcourtshasensuredthat thisplatformremainssufficiently dynamicforthechangingtimes.

CraftingaPathtoSuccess throughPersonalization

Distinctionandsuccessinthereal estateindustryarehingedonthe abilityofafirmtounderstandthe importanceofpersonalizationwhen dealingwithclients.Theteamat HarcourtsBeverlyHillshas masteredthisarenaandcontinues toreapthebenefitsofthesame. Thispersonalizationisnotsimplya brandmotto,it'sinfusedintothe operationalprotocolsofthefirm. Trainedprofessionalsatthefirm

understandthattheneedsofeach clientisunique,andthus,acookiecutterapproachtoideatingand distillingsingularrealtysolutions thatfitall,isamisguidedquest. Therefore,theyworktoholistically understandthespecificitiesand natureofrequirementsforeach clientandthenproceedto providingtheirexpertiseand knowledgeaboutlistings.

PrioritizingtheNeedsofthe Client

FortheteamatHarcourts,real estatedealingsaremuchmorethan simplytransactionalinteractions. Thefirmprivilegestrustand mutualrespectwhenbuilding relationshipswithclients.By draftingstrategiesandservicesthat prioritizetheunique

As an organization, we are dedicated to the holistic success of all those linked to us- our team and our clients. By recognizing the worth of the people located in the center of it all, we keep delivering the best possible services to them. We are guided by the 'client for life' philosophy”

- Glen Coutinho

needsofitsclients,thisrealtyfirm hassecuredthepinnacleofsuccess. This'peoplefirst'approachhas madethebrandaformidableplayer intherealestatemarket.Harcourts aimstooperationalizeitsavowed faithinthecoretenetsofintegrity andtransparencytocreatelasting friendshipsandbondswithclients. Thus,theteamfocusesonbuilding lastingrelationshipswithclients.

Thisfirst-classapproachhasmade thefirmachievetheperfectblend betweenanhonest,knowledgedriveapproachandonethat privilegespersonalizations.This approachhashelpedamplifythe appealofthefirmaswellas exponentiallygrowitsbusiness throughreferrals.Onceaclienthas optedforHarcourts,it'salmost impossibleforthemtochangereal estatepartners.

PersonalizedAuctioningServices Harcourtshasestablishedaunique positionintherealestatemarket owingtoitsincomparableand propertyauctioningservices. Unlikemostregularrealestate

firms,Harcourtsexcelsatcurating auctionservices.Keepingitscore tenetofpersonalizationinmind, theauctionservicesofthefirmare alsocustomizedaccordingtothe needsandbriefoftheclient.With over1,300auctionsperyearin Californiaand97%clearancerate, HarcourtsBeverlyHillsensures outstandingresultsforitsclients.

SimplifyingtheSellingProcess Harcourtsisnotsimplyabuyer's safehaven.Itsingeniousservices alsoextendtothosewhowishto sellorrentproperties.Harcourts' approachisdrivenbyitsneedto attaintheverybestforitsclients. Clientsbenefitsfromthetrained andexperiencedproperty consultantsofthefirmwho understandthemarketmazeand helpthemnavigatethesamewith utmostprecision.Theprocessof listingapropertyforsaleisas detail-orientedanddiligentasthe oneinvolvedinbuyingalisting. Propertyconsultantsofthefirm beginbyunderstandingthe financialincentivesofsellingthe

propertyforaclient.Thishelps themgainimportantinsightsand therebyformulateauniqueseller's roadmap.

ProvidingRealEstateSolutions fortheModernClient Embracingtheageofdigitization, Harcourtshasleveragedthevarious technologicaltoolstodeliveran unmatchedcustomerservice experiencetoitsclients.From researchingviablemarketsand listingstoideatingoptimized marketingstrategies,Harcourtshas incorporatedtechtoolstoaceall theseaspectsofitsbusiness operations.Armedwithanarsenal oftop-notchtechtoolsandan equallydiligentteamofexperts, Harcourtshassoaredtonewfeats ofsuccessintheglobalrealestate market.Understandingthe importanceofanoptimizedweb page,Harcourtoffersanextensive peakintotheworldoflistingson itsofficialwebsite.Clientscan browsethroughvideos,photos,and evenoptforvirtualtoursofcertain propertygrounds.

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Registering Growth in

6 Steps to Achieve Business Development in the Real Estate Sector

iththearrivalof2022,

Wfirmsacrossindustrial verticalshavestarted analyzingtheirgrowthpotentials fortheyear.Astheyearprogresses, realestatebusinessesalsoneedto assesstheirstandinginthemarket.

Bycloselyinterrogatingwhathas workedforthemandwhatneeds change,realestateventurescan registerasizableamountofgrowth thisyear.Theycanalsofocuson policyrevisionsthatcanhelpattain morebenefitsthanthelastyear.

Giventhepeculiarandunique characteroftherealestatesector, businessdevelopmentinthesame isalsomarkedwithcertainspecific prerequisites.Achievingahigh levelofgrowthintheupcoming monthswillbehingedonhow effectivelythefirmscanmaster certainparameters.Byformulating adefinitiveplantobusiness development,realestatefirmscan hopetomaximizebenefitswhile minimizingcosts.Accordingtothe predictionsforthesectorin2022, realestatefirmscanhopetogrow andbuildtheirbusinesses,ifthey followthebelowmentionedsteps:

1.ReviewyourOperations Thefirststepintheprocessof pursuinggrowthin2022shouldbe acomprehensivereviewofthe previousyear'soperations.This willhelpyouunderstandwhat's beenworkingforthebusinessand what'sbeencounterproductiveto yourgrowthefforts.Youcanonly hopetoidentifyproblemareasand adjustyourstrategyonceyou've reviewedyouroperationalplan, marketinitiatives,digitalstrategy, etc.

2.OutlineyourGoalsforthe Year

Notworealestatefirmswillhave thesamegoals.Thus,thisstepis equallycrucialintheprocessof figuringoutwhat'sessentialfor yourventure.Outlinesyourgrowth goalsfor2022willhelpyoufigure outaplanofactiontoachievethese goals.Thiswillallowyoutohavea clearpictureofwhatneedstobe doneinordertoattainacertain growthlevel.Thisalsohelpsyou

achieveacertainspecificityinyour businessplans.Youcanalsoset quarterlyormonthlymilestonesto effectivelyfollowthroughyour goals.

3.EmbracetheDigitalWave

Digitizationisthedominatingforce that'sreshapingtheindustrial landscapeinthepresenttimes.The realestatesectoralsohastokeep upwiththiswaveinordertoreap itsboons.Growingyourrealestate businessin2022requiresyouto leveragedigitaltoolsinorderto expandyourreachandmaximize yourpotential.Digitalplatforms likesocialmediachannelscanhelp widenyouraudiencebasebyleaps andbounds.Thus,realestatefirms needtoworkontheirdigital presencebydesigningcampaigns thatwillhelpoptimizethisspaceto translateeffortsintotangiblesales.

2022 | 16 | January 2022 Successful Real Estate Companies

4.ImplementaDataDriven Approach

Strategicthinkingisessentialwhen leadingarealestategrowth journey.Withoutastrategyinplace youcannothopetogrowyour venture.Tothisend,bigdatacan beasignificantgamchangerfor firms.Ensuringthatyourlead generationstrategyisdatadriven givesyouahigherchanceat successsincedatasetshelpyou understandthenuancesofthe marketandthedifferentialsin customerpreferencesandbuying patterns.Byweavingadatadriven approachintothefabricofyour organization,youcanhelpchartera thoroughlyresearchedeffective

expansionandgrowthplanthat comeswithsizablebenefits.

5.BuildyourNetwork

Unlikeotherindustrialverticals, therealestatesectordependson networkingandconnections.To succeedandgrowinthisindustry, youhavetobeabletosharpenyour networkingabilities.Business developmentinthissectorisdriven byone'sabilitytomake connections.Seekingnewleads throughnetworkbuildingefforts willhelpyouachievetwogoals withasingletry

6.IncorporateModernTech Tools

Ignoringthemanyboonsof moderntechtoolswillprovetobe detrimentalforrealestateleaders. Tofindandideatethebestbusiness expansionsolutionsforyourfirm, youneedtokeepatabonthelatest techtoolsbeingusedtobuy,sell, andrentproperties.Fromdata analytics,AI,andMLtodronedrivenpresentationsandlistings, it'simportanttounderstandhowthe latesttechtoolscanbeleveragedto augmentyourbusinessstandingin theupcomingmonthsof2022.

Growthisnotasingle-step achievement.Onlyperpetualefforts canhelporganizationsachievetheir goals.Toensuresizablebusiness development,realestatefirmshave toconstantlykeepdiversifying theirlistingsandembracecreative waysofpresentingthesametothe clients.Bycloselyfollowingthe aforementionedpoints,realestate firmscanhopetoachievea definitiveamountofgrowthin 2022.

Business | 17 |wwwtheleadersglobe comSuccessful Real Estate Companies

Independent Property Group

The Comprehensive Real Estate Brand Disrupting the Existing Status Quo

Findingacomprehensivereal estateagencyisquitean arduoustask.Thereareonly afewsuchventuresthatlookinto buying,selling,andrentingas comprehensivelyaswealthand propertyportfoliomanagement. IndependentPropertyGroupisone suchraregem.Dedicatedto bringingthebestproperty experiencetoitsclients,thefirm hasworkedrelentlesslyoverthe last10yearstoblossomintoa multidisciplinarybrandthat providesafull-rangeofproperty servicestoclientsinandaround Canberra.Frombuyingandselling propertytorentingand managementservices,Independent Propertyhasitallcovered.

MeetingtheLeader

HailedasoneofAustralia'shighest performingsalesagents,Wayne HarridenleadstheIndependent PropertyGroupfromtheforefront asitsdirector.Underhisastute guidance,thefirmhascontinuedto attainonefeatofsuccessafterthe next.Wayneleveragesover30 yearsofinsightsandexpertisehe hasgarneredfromdealingwith project,newhomeandland developments.Hiscontributionsto therealestateindustrywere honouredbythe2014REIA

AustralianSalespersonoftheYear award.

AtIndependentProperty,Wayneis taskedwithleadingtheproject marketingandmanagement domains.Hisextensiveexpertisein thefieldofprojectdevelopment, hasgiftedhimwithanastuteeye thathelpshimidentifythepain pointsofaprojectandunderstand whatworksbesttooptimisesuch developments.Workingin conjunctionwiththegovernment andsomeofthebestbuilders,he supervisesasignificantproportion ofnewdevelopmentsinCanberra.

ALongLegacy

Therichhistoricaltrajectoryofthe venturedatesbackto1958,whenit wascalledROWellsmore.Thefirm wentthroughseveralpivotal changesbeforebecomingthe IndependentPropertyGroupin 2000.Leveragingthelatesttech toolshashelpedthefirmattainthe primepositionintheAustralian realestatemarket.Todaythe companyhassoaredhighto becomethemarketleaderinstrata management,propertymanagement andprojectmarketing,operating through5offices,withover200 staffers.Thein-depthknowledgeof thefirmaboutthemarkettrends,

coupledwiththeircommitmentto deliverthebestexperiencesto clientshasensuredthatitbecomes oneofthetopfiveventuresin residentialsalesandfacilities managementsegments.

AUniqueApproach

Asaleadingrealestatebrand, IndependentPropertydoesnotjust acethemarketandexceedthe expectationsofitsclientswith qualityservices,italsofulfilsthe importantprovisionofgivingback tothecommunity Throughthe IndependentPropertyGroup foundationandthefirm'swellknowngreenbusinessinitiatives, thecompanyhasensuredthatit workstocreateaholisticapproach tobusinessandgrowth.By prioritisingthetenetsofcustomer experienceandteamwork,the companyhascraftedauniqueand effectivewayofoptimisingits operations.

InnovationisattheHeartofthe Venture

IndependentPropertyhassecureda distinctmarketnicheowingtoits commitmenttoinnovation.The relentlesszealofthefirmhas pushedittoconstantlychangeand adapttobetterserveitsclients.This ingeniousapproachtothefuture

Independent
| 18 | January 2022 Successful Real Estate Companies

haspropelledeachteammemberof theIndependentPropertyGroupto neversettle.Theyareperpetually fuellingthefireofchange,toreach whatliesbeyondthehorizon.This passionforinventivethinkinghas earnedtheventuretheRealEstate InstituteofAustralianational InnovationAward,cementingits positionasoneofthemosttechsavvyrealestatecompaniesin Australia.

ABroadRangeofServices

IndependentPropertyGroupis knownforitsholisticbasketof services.Helpingclientssolveall theirrealestatewoes,thefirm workstoensurethatalltheirareas ofconcernremainwell-covered.To thisend,thecompanyoffersthe followinglistofservices:

Buying-Sincebuyingahomeisa dauntingtask,Independent Propertyremainswiththeclient, everystepoftheway.From offeringexpert-curatedbuying advicetoprovidingregionprofiles andshowcasinglistings, IndependentPropertydoesitall!

Selling- Whetheryouwanttoavail ofonlineappraisalfacilitiesorfinetuneyourapproachwithsome sellingadvice,atIndependent Propertiesallaspectsofselling yourpropertyarewelltakencare of.

Renting- IndependentPropertiesis notsolelythebuyerandseller's paradise,butitisalsoasafehaven fortenants.Rentingwith Independentgivesyoucertain exclusiveprivilegesthatmake lookingforarentalproperty exceptionallyeasy.

Property Management

Frombuildingyour portfoliotomanaging yourexistingproperties, IndependentProperty'steamof experthelpsyoustreamlineyour approachtowealthcreationand management.

Apartfromtheseservices,thefirm alsooffersaceProjectMarketing, Strata,andFacilitiesManagement servicesaswellasBuying-Off Plans.

WorkingforaCause

In2007,theIndependentProperty GroupsetupitsFoundationto assistthevulnerablepeoplein Canberra.Prioritisingitsworkfor communityengagementandcharity organisations,thefirmhasalready madesizablecontributionsforthe developmentandwelfareofthe community.Thespiritof philanthropyinbuiltintothefabric oftheorganisationwithitsstaff-led charityinitiatives.Thecompany believesthatit'sequallyimportant tonurtureandsupportthelocal communityastheycontinueto growandprosper

Wayne Harriden Director
Our aim is to provide a holistic real estate experience to our clients. We work to pioneer change by incorporating cuttingedge technology into our operational matrix to better serve clients
| 19 |wwwtheleadersglobe comSuccessful Real Estate Companies
1 Year 12 Issues $250.00 1 Month 6 Months 6 Issues $130.00 3 Months 3 Issues $70.00 1 Issue $25.00 Subscribe Mail us for the subscription enquiry at editor@theleadersglobe.com R-2, Periwinkle soc., opposite Supreme HQ, Baner, Pune Maharashtra 411045 Your views are welcomed at editor@theleadersglobe.com

Company Key Person Company Description

Deccan Group deccan-group.com

EY ey.com

Harcourts Beverly Hills

harcourtsbeverlyhills.com

Jeff Cook Real Estate jeffcookrealestate.com

Mantra Properties mantraproperties.in

V.Ranganath (Founder & MD)

Carmine Di Sibio (CEO), Rajiv Memani (EY India Chairman & Managing Partner)

Alex Duk (Managing Partner), Deanna D'egidio (Partner), Glen Coutinho (Partner), and Brooke Coutinho (Partner)

Jeff Cook (Owner/CEO)

Rohit Gupta (CEO)

With 25 years of experience the Deccan Group is dedicated to providing quality housing and has to its credit apartments, commercial projects, and residential townships.

Part of the global EY network, EY real estate helps the realty, hospitality and construction companies achieve a balance between success today and what growth requires tomorrow

Harcourts Beverly Hills is a global full-range real estate services brand that specializes in Auction, Residential, Commercial, and Rural Property Sales as well as Property Management Services.

Jeff Cook Real Estate is committed to empowering its team to deliver the best services and empowering its clients to reach their real estate goals.

Mantra Properties is the fastest growing Pune-based real estate company that has completed 11 projects in Pune and PCMC in the last 14 years.

Parijatha Homes & Developers Pvt. Ltd. parijathahomes.com

PNS Corporate Services Pvt. Ltd. pnsrera.com

RE/MAX Capital Realty

tampacapitalrealty.com

Naresh Kumar Thatipamula (Managing Director)

Parijatha Homes & Developers has handled and managed the entire spectrum of real estate services from the construction of myriad edifices including community apartments, high-rise apartments to independent villas and commercial apartments.

Paresh Subadra (Principal Consultant)

Kendall Bonner (Owner)

PNS RERA has earned the distinction of becoming one of the most valuable and trusted RERA compliance service providers in the country

As one of the leading property consultancies in the US, RE/MAX Capital Realty aims to help its clients optimise the process of buying and selling properties.

Sumadhura Properties sumadhuragroup.com

Team Real Estate teamrealestate.com

Madhusudhan G. (Founder)

Sumadhura Infracon Pvt. Ltd. is one of the prominent residential and commercial real estate developers in Bangalore & Hyderabad. From being a residential developer, Sumadhura has expanded its horizons into Commercial, Coliving, Plotted Development and other real estate verticals.

Terry LeClair (Founder)

Team Real Estate is a full-service agency that offers Sales, Property Management, Long-Term Rental, and Vacation Rental services for both Residential and Commercial Real Estate in Hawaii.

5

Ways to Real Estate

Websitein2022 Your Optimize

Dliveswithoutthedigitalbridgeofconnectionseemslikeautopia atthispoint.Therealestatemarkethasalsobeenimbibedinto thisdigitalvortexofchange.Whiletraditionallythissectorblossomedas anofflineindustrialsegment,todayitisflourishingonthevirtual platforms.

stigitizationistheHolyGrailofthe21 century.Imaginingour

| 22 | January 2022 Successful Real Estate Companies

Keepingupwiththevarious changesintroducedbythedigital revolution,realestatefirmshave hadtobuildwebpagesthatare informativeandcaptivatingenough toscorethemclients.However, mostofthesewebpageslack enoughtraffictotranslateinto tangiblesales.Tohelpassuagethis issue,we'velisted5bestwaysto optimizetherealestatewebsitesin 2022:

1.EnhancetheResponsivenessof yourWebsite

Sinceyourwebpageisthefirst touchpointforcustomerscoming tolookatyourlistings,youhaveto ensurethatthispageremains responsive.Buildinganavigable webpageisoneoftheforemost concernsforrealestateleadersin 2022.Thewidespreaduseof smartphonessuggeststhatreal estateleadersshouldconcentrateon amobile-firstapproach.Inother words,theymustmaketheirweb pagesmobile-friendlyatallcosts.

Google'ssearchindexinghelps featuresitesdesignedformobile phoneshigheronasearchpage thanoneslackingthiselement.This mustbefollowedbythe optimizationofthepageforlaptops andtabletsasthesegadgetsfeature secondandthirdonthelistoftools usedbycustomerstoaccesssuch sites.

2.FeatureanIDXSearchToolon yourWebPage

Anotherwaytooptimizeyour onlinepresenceandconvertsite visitsintotangiblesalesfiguresis tointegrateanIDXsearchtoolon yourrealestatewebsite.IDX searchtoolshelppeoplevisitingthe sitefindtherightlistingsinno

time.Thesetoolshelpassimilate listingsfromdifferentsitesand displaythesameonyourwebsite.

Sincetheselistingsareupdated everyfewhours,thedataavailable isreliableanduseful.Integrationof platformslikeZillow(USA), MagicBricks(India)andZoopla (UK)canalsobefruitful,since theseplatformshavelistingsfrom IDXtoolsaswellasindependent sellers.

3.FeatureTestimonials

Therealestatemarketisbasedon trustandreliability.Inorderto communicatethesametopotential buyersandsellers,youhaveto featurecustomertestimonialson yoursite.Thesetestimonialswill helpbuildacustomer'strustinyour firm,assuringthemofitsefficacy. Googlereviewsalsohelpachieve thesameeffect.Makesurethat thesecustomertestimonialsare integratedinaminimalisticwayso thattheyhelpgainthetrustofthe customers,butatthesametime don'tmakeyoursitelookcluttered andchaotic.

4.Hi-ResolutionPhotosand Videos

Thequalityofyourwebpageisnot onlydependentonthekindof searchtoolsyouofferorthe navigabilityoftheportal.Atthe endoftheday,customerswillwant toreviewphotosandvideosof listingsbeforetheydecidetoselect foralisting.Thismeansthatyou havetospendaconsiderable amountoftimeandenergyto procuresuchhi-resolutionimages. Thankstotheadvancementoftech today,capturingandeditingsuch photosandvideoshasbecomea relativelysimpletask.However,

Editor's choice

whendoingsoyourwebsite,it's besttoleavethisinthehandsof professionalphotographersand videographers.Moreover,many realestateagenciesarealso utilizingdronetechtocapture holisticaerialpicturesandvideos oflargerpropertiestoprovide visitorsontheirsitewitha comprehensiveviewofthelisting.

5.KeeptheCTAsinCheck Customersarewaryofbeing pursuedconstantly.Byaddingextra CTAsorCall-to-Actionmessages onyoursite,youmayhampertheir enthusiasm.AcoupleofCTAscan besprinkledacrossyourwebpage todirectthemtothenextstepof theprocess,however,overdoing CTAmessagescandomoreharm thangood.NeutralCTAmessages likeonesaskingvisitorstosignup forthemonthlynewsletterorblog canprovetobebetteroptionsthan outrightsalesCTAs.Also, remembertomakethesefewCTAs clickableandeasilyvisibleonthe pagesothattheycanattractthe attentionofthereaderwithout becomingtooover-burdeningfor them.

Therealestatemarkethasadapted tothechangesintroducedbythe digitalage.However,therestill remainsalotmoretobedone. Optimizingone'swebpageisthe mostessentialpartofthisdigital journey.Byfollowingthekey pointersmentionedabove,real estatecompanieshaveabetter chancetomaximizetheirweb trafficandconvertthesameinto sales.

| 23 |wwwtheleadersglobe comSuccessful Real Estate Companies

mantra

Properties and Developers

The Inventive Property Brand Revolutionising the Market

sthewindsofchange

Acontinuetounravelthe realestatesectorinIndia, onefirmthathasmaintainedits stellarpersonaanduntainted ledgerofsuccessistheyoung Pune-basedrealestatecompany, MantraProperties.Inspiredbya zealtobedifferent,Mantra Propertieshasrelentlessly perseveredtopavethewayof ingenuityintherealestate market.Establishedin2007,the firmhasover14yearsofindustry experienceandhascompleted11 projectsinPuneandPCMCarea.

Focusedondeliveringquality servicesandunmatchedcustomer satisfaction,MantraProperties hasbecomeoneofthefastest growingrealestatecompaniesin Pune.

TheMantraGroupLegacy

MantraPropertiesupholdsthe MantraGroup'senduringlegacy ofexcellence.Withalegacy spanningoverhalfacentury,the MantraGroupwasstartedasa retailestablishmentbyMr PuranchandAgarwalandhas sincethenventuredinrealty, trade,investment,andmanyother sectors.Spanningitssphereof influenceoverseveralindustrial tangents,theMantraGroup includesthefollowingventures underitsbroadfamilialumbrella:

Puranchand & Sons- The leadingwholesale&institute supplyofdryfruits&spicesin Pune.

Markets & Markets- Thisisa qualifiedB2Bresearch providingventureofthe Groupthat’scurrentlycatering toover80%oftheglobal Fortune500companies.

investinginpromisingstart-ups thathavethepotentialof revolutionisingthemarket.

Mantra Ventures-VCfor youngandscalingstart-ups.

Keepinginnovationandnovelty attheheartofeveryendeavourhe pursues,Rohitalsobelievesin instrumentalisingthesecore valueswhenleadingMantra Propertiestoeffectivelychange thePuneskyline,oneedificeata time.Withafocusonleveraging innovativedesignstodeliver customerrequirementsatthebest possiblepricepoint,Rohithas ensuredthatMantraProperties becomesonethemostsoughtafterprojectdevelopersinPune.

RohitGupta:Entrepreneur, InvestorandStrategist

Ÿ Med Data Care Pro- AUSbasedhealthcaredata managementcompanywith solutionslikeconsultancy, medicalbilling,outsourcing, etc. Withsuchingeniousventures,the MantraGrouphascrafteda legacyofqualityandredefined industrystandardsalongseveral verticals. MantraPropertiesandDevelopers hassecuredadistinctmarket nicheundertheastuteguidanceof itstalentedCEO,Mr.Rohit Gupta.Spearheadingtheventure since2008,Rohitblendshis financialexpertisewithhis passionforrealestatetoforgea pathofsuccessforthefirm.Asa BoardMemberofMantra Ventures,heisalsokeenon

UniqueOperationalTenets MantraPropertieswasfoundedas aunitedteamofprofessionals thatstrivestodeliverexcellence insettingnovelindustry benchmarks.Fulfillingits commitmentofthetimelytransfer ofitsdeliverables,thefirm ensurestheholisticsatisfactionof allitsstakeholders.Focusedon curatinglastingandcongenial relationshipswithclientsand partners,thefirmbelievesin completedeliverytransparency. TheteamatMantraisdedicated tofindingthebestpossiblerealty solutionsforitsclients.Beitin termsofthelevelofinnovationor price,theMantrateam

Ÿ
Ÿ
Ÿ
| 24 | January 2022 Successful Real Estate Companies
Rohit Gupta CEO
The unrelenting spirit of our team members has made Mantra the star realty brand it is today “ “
Real Estate
| 25 |wwwtheleadersglobe comSuccessful
Companies

persistentlyattemptstooptimise theclient'svisionofa'dream home'.Thus,thisunique philosophyofthefirmhasrightly beensummarisedwiththeslogan 'WeCare'.

QualityServices

Designedtoreflectaunique designbrillianceandaesthetic appeal,eachMantraproject comeswithstate-of-the-art amenitiestoeffectivelysatiatethe needsoftheclients.Mantra Propertiesspecialisesinthe developmentofresidential propertiesacrossprimelocations inNorth,South,East,andWest Pune.Eachdevelopmentsiteis selectedkeepingthecommute andaccessrequirementsofthe clientinmind.Whiletheteamat Mantrabelievesinofferingonly thebesttoitsclients,thecosteffectivepricingofitspremium deliverablesmakesitoneofthe leadingrealestatebrandsinPune. Fromamenities-ladenyetfrugally priced2BHK,3BHK,Skyvillas andUber4BHKhomesto lucrativeofficespacesinup-andcomingbusinesscentres,Mantra Propertiesensuresthatitsclients getaccesstothebestofferon theirrealtydealings.

PrioritizingtheNeedsofthe Client

Customersatisfactionisatthe heartofeachprojectideatedand craftedbytheMantrabrand.The unparalleledsuccessofthefirmis aproductofitstransparent operationalapproachthat privilegestheneedsoftheclient aboveallelse.Thiscustomer centricapproachhasprovidedthe

firmwithkeyinsightsthatdrive itsabilitytocraftedificeswhich fulfiltheclient'svisionofadream home.Understandingthe perspectiveofclientsallows Mantratogotheextramileto ensuretheirsatisfaction.

AccoladesHonouring Excellence

MantraPropertieshasbeen recognisedforitsqualityservices andunequalledcustomer satisfactionguarantee.The impeccablequalityandexcellence ofthefirmhasbeenrecognised withawardsliketheEmerging BrandoftheYearAward(the RealEstate&Business Excellenceawards),theAward forExcellence(RealtyTitans), andtheAwardforExcellencein QualityAffordableHousing (LokmatCorporateExcellence Awards2018).Earningpraisesfor itseffectiveCRSprogram-that hasrelentlesslyworkedduringthe pandemictoextendanarmof supporttothoseinneed-thefirm wasalsoawardedwiththeAward forInsightandContribution duringGlobalCrises(Lokmat PuneAchieversofPune).

ChangingthePuneSkyline

Withpremiumdevelopment projectslikeMantraMagic, MantraCity360,Mantra Moments,MantraInsignia,and otherscompleted,thefirmisnow focusingonquiyteastellarlineupofupcomingprojects.Mantra's upcomingresidentialprojects includeMantraMirari,Montana, Essence,andothers.Thefirmalso hasanupcomingbusinesscentre intheworksatUpperKoregaon

Park.Withitstop-notchdesigns andunmatchedservices,Mantra Propertiesisonitspathtocement itspositionasanindustryleader intherealestatemarket.

Our customer-first approach differentiates us from other realty firms. Our deliverables clearly exemplify this core aspect of our operational blueprint
| 26 | January 2022 Successful Real Estate Companies

5

Transformational Real Estate

Leadership Skills Changing the Market Landscape

Leadershipintherealestate sectordemandscertainskills andcompetenciesthatmay overlapwithotherindustrial verticals,butdefinitelyhavetheir ownservice-specificinterpretation inthissector.Leadingarealestate organizationthroughaturbulent marketisnotaneasytask.Infact, mostleadersmaynotbeableto dispensethisdutyeffectively To avoidsuchtravesty,eachrealestate leadermustembodyacertainsetof coretenetstoenhancetheirability toleadthefirmfromtheforefront.

Thesetransformationalskillshelp elevatetheorganizationtonew heightsofsuccessandhelpbuilda cultureofchangethatfosters growthforyears.Listedbeloware these5transformationalleadership skillsthatcanchangethewayreal estateleadersenvisiontheirrolein theorganization:

Whileleadersacrossindustrial verticalsneedtomasterthis essentialtrait,thesignificanceof 1.ArticulateCommunicationis theKey

thesameforrealestatemoguls cannotbeoveremphasized.Torun asuccessfulrealestatefirm,you needtomastertheskillsof articulatecommunication.Whether itbedealingswithclients, stakeholders,orteammembersand employees,learningtodeliver informationclearlyandpreciselyis vital.Spiralingintoconfusionsand misunderstandingswhenlockingin projectdetailscanprovetobe detrimentalifthisskillislackingin arealestateleader.Cleardelivery ofinstructionsandfeedbackalso

| 28 | January 2022 Successful Real Estate Companies

helpsyourteamunderstandwhat's expectedofthemandhowtheycan improvetheirworktobetterfitthe brief.

2.Expertise

Togainsuccessinthecompetitive realestatearena,leadersmusthold unboundexpertiseofthemarket. Thiskeyaspectofleadershipinthis sectorcannotbenegated.Withouta thoroughknowledgeofthemarket anditsdominanttrends,noreal estateleadercanhopeto outperformherorhiscompetition inthemarket.Realestateleaders mustalsounderstandthatlearning

isaconstantprocess.Sincethe marketisdynamicandever changing,you'reexpertiseand knowledgeaboutthesamecannot remainstagnant.Thus,asatruly potentleader,youmustendeavorto constantlypursuenewlevelsof expertiseandexcellence.Imbibing thisintotheveryculturalethosof yourteamwillhelpyouexcelin themarketandalwaysremainon topofthegame!

3.MastertheTwo'D's: DecisivenessandDelegation

Toflourishasatrueindustrytitan, youhavetobedecisivewhenfaced withdifficultchoices.This decisivenessmustalsobe cultivatedinyouremployeesand teammembers.Sincetherealestate sectoroperatesthroughclosely alignedworkteamsthatcommitted toapresetgoal,eachmemberof yourteammustbepreparedtotake ondelegatedresponsibilities.Each individualmustalsobedecisive enoughtomakethetoughcalls whenfacedwithperplexing circumstances.

4.GrowwiththeMarketTrends

Stagnancycanbetheendofa fruitfulrealestatecompany Asa leader,youmustconstantlystrive toachieveadynamicwork environment,onethat'scommitted togrowingwiththemarket. Keepingatabonthecurrentmarket trendsisimportanttoknowwhat wouldallureyourclients.Ifyou failtokeeppacewiththemarket trends,youstandtoloseouton opportunities.Thiscanprovetobe severelyharmfultothesuccessof yourfirm.Asaleader,youmust infusethisevolutionaryzealin youremployeesandteam

members.Itisyourresponsibility tosetthetoneoftheworkplaceina waythatpromotesconducive growth.

5.ACreativeOutlook

Lastly,asarealestateleader,you needtoembodyacreativeoutlook. Withoutacreativethoughtprocess, itwillbedifficultforyouto establishamarketnicheforyour brand.Achievingdistinctionina seaoffirmsandventuresthatoffer similarservicesisataskonlyfew canmaster Todoso,original thinkingandinnovativeideationis necessary.Moreover,whenyouas theleaderoftheorganizationadopt acreativeapproach,yourworkers areboundtofollowsuit.Whetherit isaboutpitchingaclientproposals andlistingscreativelyorauctioning propertiesinanovelmanner, ingeniousthinkingisalways valuableintherealestatesector

Whilethisisjustapreliminarylist oftraitsneededinagoodreal estateleader,itnodoubt encapsulatesthemostessential pointsquitepoignantly.Armed withthesekeyskills,realestate leaderscantrulytransformtheir organizations.Theycantapinto opportunitiesthatcanpropeltheir venturestonewfeatsofgreatness andhelpachieveasustained growthrate.

Leadership | 29 |wwwtheleadersglobe comSuccessful Real Estate Companies

Parijatha Homes & Developers PVT Ltd

iventhecompetitivecharacterofthereal

Gestatesector,achievingthepinnacleof successinthefieldisataskonlyfewcan ace.Byrelentlesslystrivingforperfectioninits realtyofferingsandservices,ParijathaHomes& Developershasbeensuccessfulincarvingouta definitivenicheforitselfintherealestatemarket. The20-yearlongpioneeringlegacyofthecompany hascementeditsmarket-leadingpositioninthe sector

AsoneofIndia'sleadingrealtydevelopment companies,ParijathaHomes&Developersmasters theartofhandlingandmanagingtheentire spectrumofrealestateservices.Theventurehas spearheadedtheconstructionofmyriadedifices includingcommunityapartments,hi-rise apartments,independentvillasandcommercial apartments.TheteamatParijathahasextensive experienceinthemanagementofpremiumvillas andresidentialplots.

Mr.T. Anjaiah Chairman
We endeavor to make best-in-class projects with amenities which are affordable and accessible to the common man
The Real Estate Company Redefining Aesthetic Living
“ | 30 | January 2022 Successful Real Estate Companies

TheTeambehindtheVenture

ParijathaHomes&Developersisledonitspathof successbytheingeniousleadershipofits Chairman,Mr.T Anjaiah,itsManagingDirector, Mr.NareshKumar,anditsDirector,Mr T Sridhar Afterbeginninghiscareerasarealestate developerbackin1992,Mr.T.Anjaiahlaidthe foundationsofagenerationaldream.Hiseldest son,Mr.T.NareshKumarjoinedhimtofloata CompanywiththeParijathaHomesname.The twowerethenjoinedbyMr.T.Sridharin2007, afterhisreturnfromAustralia.Withthe compoundedexpertiseofthethree,Parijatha Homes&Developershasblossomedintothe industry-leadingrealtycompanyitistoday.By leveraginganin-depthknowledgeabouttheebbs andflowsoftherealtymarketandthecrucial insightsoftheconstructionindustry,theywere abletocreateaforcetobereckonedwith.

Theireyefordetailsandnuanceshaspushedthe companytoconquernewterrainsofsuccess. Undertheirwatchfulauspices,today,thecompany hasgrowntobecometheprimechoiceforall typesofrealestateandconstructionprojects.

Ideatingarchitecturaldesignsthatareuniqueand appealing,Parijathahasbecomeoneofthemost sought-afterrealtybrandsinthemarket.

In-BuiltAffordability

Purchasingrealestateisaheftyinvestment.

ParijathaHomes&Developersensurethatthis remainsaffordableforitsclients.Thecompany triestoensurethatthecostingremainsreasonable andlucrativeagainstthemanyamenitiesavailable withParijathaprojects.Parijathaprojectsarealso approvedbyfinancialinstitutionslikeSBI,LIC, AXIS,HDFC,PNB,andIIFL.

IngeniousDesigns

Arealestatebrandisonlyasgoodasitsaesthetic appeal.Parijathahastimeandagainprovenits mettleincuratingthemostaffordable,yet innovativehomeswithbest-in-classamenities. Offeringpremiumdesignbrillianceatanaffordable pricepointistheUSPofthebrand.Eachaspectof one'sdreamhomeiscarefullycraftedbytheteamat Parijatha.FromTeakwoodfinishedmaindoorsto chicinteriors,eachParijathahomeisdesignedto exudeeleganceandgracethebrandpromises.

EasyAccesstoAmenities

Workingtoensuretheholisticsatisfactionofits clients,ParijathaHomes&Developershasalways endeavoredtooptimizeitsconstructionprojects. Keepinginmindtheamenitiesclientsneedtogo abouttheirdailyroutines,Parijathahasselected someofthemostwell-endowedlocations.Thus, eachParijathaintegratedcomplex,community apartments,orvillasarelocatedinpremiumareas witheasyaccesstoamenitieslikeschools,banks,

| 31 |wwwtheleadersglobe comSuccessful Real Estate Companies

hospitals,markets,etc.Waterscarcityissuesarenot woeshomeownersatParijathaprojectshavetodeal with,sincethesehomescomewithbothborewater supplysystemsandprovisionformunicipalwater system.EquippedwithcompoundWallforthe entireproject,inclusivecarparking,shuttlecourts, clubhouses,andmanyotherpremiumofferings, eachParijathaprojectpushestheenvelopefor affordablerealestatewithitslistofincluded amenities.

EdificesBuilttoLastforLife

Thequalityofconstructionmaterialusedbythe companyhassetitaclasspartfromtherestofits marketcompetitors.Durabilityisbuiltintothe fabricofeachedificeconstructedbytheParijatha team.EachVaasthuapprovedParijathaprojectis madewiththemostpremiumqualitymaterials. FromanRCCframestructurethatoffersmaximized stabilitytotheedificeto9-inchCement Bricks/AACblocksusedforexternallayeringofits walls,Parijathacanbetrustedtouseonlythebest foryourdreamhome.

GatedCommunities

Securityisamajorconcernforclients.Investingin awell-securitypropertyisessentialtoliveone'slife peacefully ThisisensuredbyParijathabyselecting localesthataremostsecuredaswellasproviding top-notchsecurityservicestoitsprojects.Apart fromtheusualround-the-clocksecurityservice,all ParijathaprojectsfeatureavigilantCCTVsystem thattakesextracareoftheresidents'well-beingand security.Sincetheseedificesalsocomewith intercomfacilities,onecansafelyrelaxinthese sanctuaries.

RoadmapfortheFuture

WhileParijathahassecuredaprimepositioninthe market,itaimstosoartohigherpinnaclesof success.AfterParijathaPrideBlock-IandBlock-II, currently,thecompanyhas5impressiveprojectsin theworks.ParijathaPridePhase–IIatShamirpet, ParijathaEliteatBacharam,ParijathaPrimeat Adibatla,ParijathaIconandParijathaIcon-IIat Shameerpetarethemainprojectsthecompanyis focusingon.

Mr.T. Anjaiah Chairman
With our ingenious designs, ace security solutions and prime locational advantages, best prices we have grown to become the no.1 choice for customers
| 32 | January 2022 Successful Real Estate Companies

5 Real Estate Growth in 2022

Apps for Business

Appshavechangedtheway onethinksaboutbusiness growthanddevelopment. Withtheadventofapps,each businessverticalhasundergone changes.Therealestatesectorisno different.In2022,growthinthe sectorisprojectedtobemarkedby howcreativelyfirmscanuseapps

tobuildtheirbusinessandmarket share.IncorporatingCRM, marketingandpipelinetracking appsintothebusinessmodelhas beenessentialforsuchfirms.

Someoftheappsthatwareslated toaugmentrealestatebusinessesin 2022arelistedbelow:

1.ZillowPremierAgent

Oneoftheforemostappsthatcan helpmakeasizabledifferencein thewayrealtorshopetoexpand andgrowtheirbusinessescanbe theZillowPremierAgentapp.The top-of-the-linefeaturesofthisapp makegreatvaluedadd-onsforreal estateagents.Thecomprehensive

| 34 | January 2022 Successful Real Estate Companies

CRMoftheplatformallowsrealtors toimportleadsfromvariousother sourceslikeGmail,Realtot.com, andothers.Theappcomeswith nichecategoriesandbenefitslikea MyAgentfacility,taskand remindersettings,textmessing, emailfacility,andmostimportantly, leadsortingandarrangement.

2.RightInbox

Anotherappthathasearnedthe approvalofrealtorsistheRight Inboxapp.Timelyandto-the-point conversationscanmakeorbreaka realtydeal.Tothisend,usingan applikeRightInboxcanproveto befruitful.Craftedwiththe objectiveofmaximizingarealtor's emailoutreachprogram,thisapp helpsthemcurateemailsthatare focusedandhelpstreamline communicationandexchangewith clients.Withthisapp,realestate agentshavetheluxurytoschedule messagesandsendthematcertain giventimes.Similarly,theycanset remindersontheapptofollow-up withsomeclientsaftertheinitial conversationhastakenplace.This platformalsocomeswithfeatures likeemailtrackingtoseeifclients havereadoropenedsentmails, multipleone-clickemailtemplates toaugmentsales,GIFsforemails, etc.

3.MagicPlan

Wheninvestinginanewhomeor officespace,buyerswillinvariably wanttovisitthesiteandvisualize howitwouldlookiftheyoptedfor it.However,in2022,withthe Covid-19pandemicstillwreaking havocacrosstheworld,multiple onsitevisitsmaybeahassle.To solvethisissue,realtorscanoptfor MagicPlan-anappthatallows

buyerstoseefloorplans,review renovationpricings,3Dtours,etc. Theintuitiveandtechnicallyadept featuresoftheappallowforthe scanningofaroomtocurateinstant floorplansforthebuyer

4.PropertyBase

Customermanagementinthereal estatesectorisundoubtedlyoneof themostessentialpartsofgrowing one'sbusiness.Withoutarosterof satisfiedclients,businesseswithin thesectorcannothopetoprosper andgrow Tothisend,realtorscan usePropertyBase,anappthat's designedtooptimizethecustomer managementstrategiesofthefirm in2022.Withthepandemic restrictionsinplace,face-to-face interactionshavebeenminimized. InthissituationaneffectiveCRM strategyremainsofparamount value.PropertyBaseisbuiltonthe Salesforceplatformandintegrates IDXleadgenerationwebsiteswith MLStoprovideaholisticservice performance.Thisprovidesrealtors acompletewindowintolead generation.Theynolongerhaveto mandifferentsitestogetleads. Thisone-stopplatformcanhelp makethemwithpipelinetracking withoutwastingprecioustime.

5.Contactually

Anappthat'srevolutionizedthe wayrealestateagentsfunctionis Contactually.In2022,the

importanceofthisapptofoster businessgrowthinthesectorwill beunparalleled.Centralizing contactsisoneofthemostessential offeringsoftheapp.Forany effectiverealestatefirm,having informationabouttheircontactsin onesinglespaceisofparamount value.Astreamlinedcontacts platformisimportantsothatreal estateagentscanfocusonlistings andtrackingratherthanworrying aboutamissingcontactatcrunch times.Byautomatingcontact managementwiththisastute platformtheygettoenjoynotjust contactmanagementbenefitsbut alsointeractiontracking,clientand propertymatching,andcampaign managementfeatures.

Giventhegrowthofthedigital space,adaptingone'sbusiness modeltothechangingmarket landscapebecomesmandatory The realestatesectorhasalso acknowledgedtheimportanceof embracingthiswaveby incorporatingsomeformidable app-basedfeaturesandofferings intotheiroperativesystems.The appslistedabovecanprovetobe thedifferencebetweenasteadily growingrealestatefirmandone thatisgrapplingtokeepstagnation atbay.Thus,toexcelinthemarket in2022,realtorsmustincorporate theseappsintotheirbusiness models.

Must-have Apps
| 35 |wwwtheleadersglobe comSuccessful Real Estate Companies

The RERA Compliance Genie

CompliancewithRERAor RealEstateRegulatory Authorityprotocolsare essentialwhenundertakingthe constructionofyourdreamhome oroffice.Transformingclients' dreamsintoreality,PNSRERA offersahostofservicesforRERA compliance.Clientscantrustthe reliableandtimelyservicesofthe firmtoinsuretheentirelifecycleof aproject.Combiningitsextensive knowledgeoftheindustrywiththe latesttechtools,PNSRERAhas earnedthedistinctionofbecoming oneofthemostvaluableand trustedRERAcomplianceservice providersinthecountry Exemplifyingthismarket dominance,thefirmhasreceived severalaccoladesforits streamlinedservicedeliveriesand proactiveapproach.

BeginningtheJourney

ThefoundationsofPNSdateback to1989,whenitwasestablished withavisiontobecomethemost versatileandtrustedcorporatefirm, entrustedwiththedutyof deliveringtop-notchvalue-added andprofessionalservicestoits clients.FromstartingasComputer TrainingCentreinNasikto becomingthesecondhighest rankingDigitalSignature CertificateandPKISolution providerinIndia,PNShascomea longway.Overtheyearsthat followed,PNSbuilta

comprehensivenetworkofover 350dealersacrossIndiatomakeits servicesaccessibletoall.

In2017,PNSventuredintooffering RERARegistrationand ConsultancyServices.By leveragingitsuntaintedlegacyof providingqualitycustomerservice toitsclients,PNShasblossomed intooneofthemosttrustedand promisingRERAconsultanciesin thecountry.PNSRERAhas achievedthepinnacleofsuccess duetothededicatedapproachofits teamandthebeliefandsupportof itsclients.

MeetingtheLeader

PNShasbeenledonitspathof successandgloryunderthe auspicesofitsexperiencedand exceptionallytalentedPrincipal Consultant,Mr.PareshSubadra. Leadingtheorganizationfromthe forefront,Mr.Subadrahasbeen instrumentalinlayingthe foundationsofapioneering venture.Itwashisfruitfulvision thattransformedPNSintothe formidableventureitistoday.

GuidingPrinciples

Withanaimtoprovidea comprehensiveplethoraofservices toitsclients,PNSCorporate Serviceshasworkedtowards leveragingitsindustry-specific knowledgetooptimizeits multidisciplinaryapproachtoclient

satisfactionandgrowth.Tothis end,theperpetualdevelopmentof knowledgeisprivilegedatthefirm. TheteamatPNSiscommittedto ensuringthattheirexpertise remainsupdatedtoholisticallyand sufficientlyservetheirpatrons.

WithPNS,clientsgettoexperience aproactiveapproachtoservice provision,onethat'ssupervisedand chaperonedbyindustryexpertsand tailoredtofittheneedsofclients. Withtheincorporationoftech tools,PNSbelievesincustomizing itsapproachaccordingtotheneeds oftheclient.Thisservice experienceisfurtherenhancedby timelydeliveriesandaholistically transparentandethicalprocessof operationthatkeepstheclientin theloopatalltimes.

USPoftheFirm

TheteamatPNSbelievesin craftingservicesthatoptimally satisfyclients.Makingreliability itschiefaim,PNSaimstoinfuse eachofitsserviceverticalswitha highleveloftrustworthiness.To thisend,thefirmhascertaincore tenetsthatfeatureprominentlyin allitsundertakings:

Ÿ Professionalism:Oneofthe chiefdifferentiatorsforthe venturehasbeenitsunmatched faithinprofessionalism.Its efficientperformancerecordis representativeofthe unprecedentedandunfaltering levelofprofessionalismthefirm

| 36 | January 2022 Successful Real Estate Companies

displaysinallitsproceedings.

Ÿ Credibility:Tobuildtrust, credibilityisaprimeaspectthat mustbeensured.PNSachieves thisfeatquiteseamlesslywith itsfine-tunedserviceofferings andexpertsolutions.

Ÿ TimelyDeliveries:Thisallows PNStohaveasignificant marketedgewhenitcomesto RERARegistrations.The minimalresponsetimeofthe firmdefinesitsworkethic makingitapreferredchoice amongclients.PNSbelievesin astrictadherencetogovernment timelinestodeliverRERA certificationsontime.

ServiceBasket

PNSRERAoffersthefollowing servicepackagestoitsclients:

RERA Basic:Thispackageis designedbycombiningPNS’ functionalexpertiseofthe constructionandrealestatemarket withitsin-depthlegalinsights.By leveragingthisconcoctionof

expertise,PNSworkstosupervise RERAnumberacquisition proceedingsinanagileway.

PNS RERA PRO:Thispackage buildsontheBasicone,addingall complianceprocessesrequiredin theupcomingyearaftertheproject commenceslikedraftingofthe salesagreement,mitigationof defectliability,quarterlyupdation, etc.

PNS RERA Enterprise:This holisticpackageprovidesclients withexpertisethroughoutthe lifecycleofaproject.Thus,ithelps safeguardtheclientfromliabilities untiltheendoftheproject.

WorkCulture

PNSsoarsfromonefeatofsuccess tothenextwiththeaidandsupport ofitsteamofimmenselytalented andexperiencedprofessionals.The diverseworkforceoftheventure consistsofequallyastuteand ingeniousCharteredAccountants, Architects,Engineers,and

Lawyers.PNSbelievesincreating aconduciveworkculture–onethat valuesintegrity,hardwork, commitment,andenthusiasm.By fosteringthedriveofmotivation andcultivatingazealouspassion fortheworkathand,PNShasbuilt ateamofdedicatedprofessionals whohavepledgedtheirallegiance tothedeliveryofoptimized servicestoclients.

LegacyThusFar

Sinceitsinceptionin2017,PNS RERAhassuccessfullydispensed itsconsultancyrolestoover1000+ RERAprojectsspreadacrossthe country Theexpansiveclienteleof thefirmhasresultedintheventure openingofficesindifferentcities acrossIndia,includingMumbai, Nasik,Pune,Goa,Hyderabad, Kochi,andothers.Intheupcoming days,PNSaimstofurtherexpand itssphereofinfluenceintheIndian marketbyeffectivelybecomingthe top-mostRERAcomplianceservice providerforanever-expanding clientele.

Paresh Subadra Principal Consultant
Delivering reliable compliance solutions has been the guiding principle for us, ever since our inception
| 37 |wwwtheleadersglobe comSuccessful Real Estate Companies

Tech Trends Realty

thatwill

Sector
in2022 the Shape6 | 38 | January 2022 Successful Real Estate Companies

Likeallotherindustrial verticals,therealestate sectorhasnotbeenimmune thtothechangesintroducedbythe4 industrialrevolution.Theadventof techtoolslikeAI,ML,VR,and othershavechangedthewaywe thinkofbuyingandselling properties.Benefitingfromsuch trends,therealestatesectorhas registeredunparalleledgrowthin thecourseofthelastdecade.

Itisthusimportanttointerrogate whatliesaheadforthesectorinthe

upcomingmonthsofthisnewyear. Whilechangesinducedbythe previousyearshavebeenaltering thenatureofthissectorforawhile, techtrendsfor2022willdetermine itsfuturetrajectory.Listedbelow arethe6mostimportanttechtrends thatwillshapetherealestate industryin2022:

1.3DApartmentTours

Inthewaveoftheongoing digitizationwaveandthe pandemic,wecanexpecttoseea riseinvirtualapartmentand

2.AutomatedPlatformsWill ContinuetoRise Technology

Accordingtothetrendsofthe bygoneyears,automatedrentaland propertyownershiplistingsiteswill continuetomaintaintheir propertytours.Sinceproperty investmentsarequiteheftyfor people,theypreferreviewingthe sitemultipletimesbeforeinvesting init.However,withtheongoing pandemic,multiplesitevisitsmay notbefeasible.ThisiswhereVR techcomesinhandy.Realestate agentsarenowusingVRtechto providevirtualtourstotheirclients whowanttoreviewthelisting beforeinvestinginthesame.This alsohelpssavemoney,time,and efforts.Giventhepopularityofthis trend,wecanexpectittocontinue growingintheupcomingmonthsof 2022.

| 39 |wwwtheleadersglobe comSuccessful Real Estate Companies

dominancein2022.Giventhe popularityofsearchingforlistings online,theseplatformsaresetto keepuptheirgrowthratesthisyear. Realestateagentscanreapthe benefitsofthistrendbybeing proactivewiththeirlistingsand postsonsocialmediasitesand otherproperty-orientedplatforms andwebpages.Thiswillhelp potentialbuyersandsellersgetin touchwiththem,streamliningthe processofsales.

3.Chatbots

LeveragingtheboonsofAI,the realestatesectorissettoexpandits horizonsvis-à-vischatbots.Since mostclientsprivilegepromptand clearresponsivefeedbackfrom theirrealestateagents,firmsthat incorporateconversationalAIinto theiroperationalframeworkareset tobenefitfromthesame.An automatedservicedeskcanchange thewaycustomer-relations managementisundertakenatareal

4.UtilizingHi-TechTools

Realestateagentshavealready startedusingadvancedtechtools likehi-techdronestoshowcase propertylistingstoclients.Apart fromaerialphotography,advanced toolslikedronesoffera360-degree viewofthelisting,givingtheclient acomprehensiveunderstandingof thearea.Whilethistrendhas alreadypickeduppacelastyear,it issettofurtheramplifyin2022.

5.BigData estatefirm.Thiswillalsohelp make24x7helplineswithprompt andcorrectresponsesavailableto clients.

Anothertrendthat'sboundto amplifyin2022istheuseofbig datainrealestate.Bigdataanalysis helpsidentifypatternsandtrendsin certaindatasetstogiveusvaluable insightsaboutthefuture.Thereal estatesectorisutilizingbigdatato accuratelypredictchangesinrent andpropertymetrics.Theaccuracy rateofsuchpredictionsarequite

formidable,suggestingtheir infallibility.Theuseofbigdatain thesalesandpurchaseofproperties issettoincreaseintheupcoming daysof2022.

6.Applications

Whileonlinelistingsareboundto attracttheattentionofpotential clients,mobileapplicationsarenot toofarbehindwhenitcomesto claimingdominanceinthisarena. Rentalandpurchasingmobileapps areextremelypopularamongthose lookingtobuyorsellproperties. Theseappshelpstreamlinethe searchforpropertiesaswellasthe processoflistingplacesforrentor sale.Theyincorporatewidespread databasestoprovideuserswitha holisticdatasetthatallowsthemto makeinformeddecisions.

Moreover,sincesuchappshave multiplelistings,userscanfilter theirchoicesbylocation,price, features,andotherrequirements theymayhaveontheirshortlists. Theimportanceanduseofsuch platformsissettogrowin2022.

Therealestatemarketischanging. Theongoingtechnological revolutionhasplayedakeyrolein alteringitsshapeandcharacter The 6trendslistedaboveareminiscule insightsintothewaythissectoris embracingchangeissettogrowin 2022.

| 40 | January 2022 Successful Real Estate Companies
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