Eboss.Whilestartingyourown businessfromscratchcanbe daunting,thethoughtofcontrolling yourowndestinyisequally appealing.However,majorityofus arenotsurewhereorhowtoeven begin.Onepathtobecomea businessmanistobuyabusiness,ora franchise.
veryonewantstobetheirown
ownershipsoappealing.Whenyou boilitdown,acquiringafranchiseis aninexpensivewaytostartyourown business.
We,TheLeadersGlobeMedia Magazine,featuring,'TheMost RenownedFranchiseBrands2022'in thisissue,thatarewidelyrecognized forthemostprofitablefranchise businesseswithrapidexpansioninits countryandhelpsboththefranchisee andthefranchisorinachievingtheir individualgoals.
Whenyoubuyafranchise,youare fundamentallybuyingabusinessthat hasworkedeverywhereandfor everyone.Insteadofinvestingall yourresourcesinabusinessthat couldverywellbombinashorttime frame,itmakesmuchmoresenseto investinafranchise.Indeed,oneof thebiggestbenefitsofbeinga franchiseowner,asopposed tostartingone'sownbusiness,isthe collaborationfactorandthelogistics.
Everythingisinplace.Thesupport thatonegetsfromcorporateoffices andleadersiswhatmakesfranchise
Theamountofcostsandrisksare significantlyless.Theconstituentsof abusinessplansuchasfinancing, marketing,operatingstrategyand trainingplansareincludedinthe franchisingcontract.Theprocessof purchasingalicensingagreementfor aspecificproductorservicefroma franchisorisgreatlystreamlined.
Thereareseveralcompaniesand startupsthatareactivelyoffering franchises.PEAK6InsurTechisa companythat'srevolutionisingthe worldofinsurancefranchising throughitsinsurancefranchise subsidiary,WeInsure.Whereas Aaavio.comischangingthe landscapeoftheglobaltextileand apparelindustry,onepieceof clothingatatime.CtrlVisanother greatstartupwiththeirfranchises poppingupeverywhere.Astartup thathasitshandsbothinanup-andcomingindustry,VirtualReality,and analreadyestablishedindustry, location-basedentertainment,is anotheronewhosefranchisesare profitable.HomeInsteadSeniorCare, acompanyfortakingcareofsenior citizensisalsoastartupthatoffers
goodfranchiseoptions.Theyvetthe potentialfranchiseownertoensure thattheirbrandnamestayswell received.Hardee's,afast-food company,alsohastheirfranchisesall overtheworld.Anever-growing brandname,Hardee'sstartedsmall andisnowaglobalbehemoth,one whosefranchisesarequitelucrative andprofitable.OwningaHardee's franchiseisautomaticallysuccessin business.Onotherhand,Slim Chickens,afast-growingfranchise withhigh-quality,flavourfulfoodhas madeitanundeniableleaderinthe better-chickensegment.
Allinall,perhapsthemostimportant aspectispatience.Oneshouldbe thoroughandwell-preparedforany situation,howeverbizarre.Along withmoney,timeisanothermajor resourcethatoneneedstoinvestto seetheirbusinessnotonlysurvive butthrive.Themoretimeyouinvest, themorereturnsyouwillgain
- Maria Maria
Mr
Anil Bidari
F ounder & Managing Dir
R obert Bruski
CEO & Co-f
CEO
Today,progressisdefinedin termsoftechnological advancements.No industrialverticalhasremained immunefromthistidalwaveof techdevelopments.Techtools havehelpedcreatevarious ingenioussolutionsthathave fosteredgrowthacrosssectors.The insurancesectorhasembraced thesetoolstohelpmakethe processofbuyinginsuranceand filingclaimsexceptionallysimple.
Whilefranchisingopportunities overallhavewitnessedarecord boomoverthelastfewyears,those withintheinsurancesectorhave continuedtowitnessnewentrants. Fromfine-tunedbackendsupport toon-groundassistance,insurance franchisechainshaveextendeda widevarietyoftech-enabled servicestotheirfranchiseowners tohelpthemfocusonserving customerswithoutworryingabout otheraspectsoftheprocess.
Curatingmodelsbasedonthe insuranceneedsofclients,these franchisechainsofferfranchisees easyonboarding,comprehensive training,accesstonationwide carriers,andallthesupporttools neededtogrowtheirbusiness.
PEAK6InsurTechisacompany that'srevolutionizingtheworldof insurancefranchisingthroughits insurancefranchisesubsidiary,We Insure.PEAK6InsurTechwas designedtoleveragetheboonsof technologytosimplifyvarious aspectsofourmodernlives.
SeizingInsuranceFranchise OpportunitieswithPEAK6 InsurTech'sWeInsure PEAK6InsurTechistheinsurance operationsandtechnology subsidiaryofPEAK6.In2021,
PEAK6InsurTechacquiredWe Insure,anationalinsuranceagency franchise.Throughthecustomer centricandtechnologicallyorientedapproachofPEAK6, PEAK6InsurTechhassecuredits positionastheformidableparent companyofaleadingpropertyand casualtyinsurancefranchisechain intheUS.
WeInsurewasestablishedin2009 andby2015,hadbecomeoneof America'stop25%fastest-growing privatecompanies.PEAK6 InsurTechacquiredWeInsurewith thegoaloftakingittoscalablebest inclass;asthatworkcontinues, WeInsurehasexpandedtomore than220franchisesacross32 stateswithmorethan128,000 policiesanditcontinuestogrow, month-over-month.In2021We Insuregrewitsfranchiseagency footprintby55percent,andthe companyranksintopfranchise listingsandnationalbusiness rankings,suchasInc.5000.This independentinsurancesolution provideraimstoimprovethe insuranceexperienceofbothits clientsandagents,andpartners withmultipleinsurancecarriersso itscustomerscanchoosepolicies thatbestmeettheirendgoals.The impeccablefranchiseopportunities providedbyWeInsurehavebeen furtherfine-tunedsinceWeInsure wasbroughtundertheservice umbrellaofPEAK6InsurTech.
Whiletheinsurancefranchise opportunitiesofthecompany coverthreemaindomains(home, auto,andbusiness),WeInsure offersinsuranceforalmost everythingyouown,including recreationalvehicles,jewelry,and
pets.Here'sthecomprehensive basketofservicesPEAK6 InsurTech'sWeInsureprovides clients:
1. Property Insurance: Whether you'reahomeownerorarenter, WeInsureunderstandstheneed tokeepyourpropertysafe.To thisend,thecompanyoffersan extensiverangeofCondo, Renters,andHomeowners insurancepolicies.
2. Auto Insurance: Sincekeeping yourautomobilesafeisequally necessary,WeInsureoffers Auto,Motorcycle,RV,andBoat insuranceplansthatcanbe tweakedtofitthecoverage needsofcustomers.
3. Business Insurance: Specializinginextending insurancepoliciestosmalland medium-sizedbusinesses,We Insureofferscomprehensive coveragepackagestohomebasedstart-upfirmsaswellas establishedmulti-locational ventures.
Someoftheinsurancepackages offeredinclude:
CommercialPropertyPackage
SmallBusinessPackage
CommercialAutoInsurance Worker'sCompensation CommercialGeneralLiability Package BusinessInterruptionInsurance
TheLeaderGuidingthis PEAK6InsurTechFranchise
AstheCo-CEOofPEAK6 InsurTech,DebFranklinhas helpedbuildaformidablepresence intheinsurancefranchisingsector. AfterreceivingaBachelorof
FineArtsDegreefromThe UniversityofIllinoisandan ExecutiveMasterofBusiness AdministrationDegreefromthe UniversityofSouthFlorida,Deb wentontopursueacareerin insurance.Leveragingher experienceinbuildingand developingsustainableventures,at PEAK6InsurTechDebis responsibleforguidingacrossfunctionalteamthroughstrategy ideation.Asaresults-drivenleader, Debhasmasteredtheartof improvinginternaloperationsand streamlininggrowth.Shehasa proventrackrecordofdesigning solutionsandstrategiesthatfoster growthandmaximizethe performanceofbusinesspartners andsalesteamstoregistertangible improvements.Shespecializesin analyzingandrecommendingways tofine-tuneproductofferingsand servicestohelpbettermeetclient expectations.
Overherillustriouscareer,Debhas heldvariouskeypositionsthathave helpedhergrowasanindividual andaleader.Debhasbuiltherown insuranceagencyasanAllstate agentandworkedwithrenowned insurancecompanieslikeState Farm,UniversalNorthAmericaand NationalGeneralInsurance, handlingclaims,product development,distributionanalytics, operations,andrelationship management.Herexpertiseand experienceintheinsurancesector havehelpedherdevelopPEAK6 InsurTechintotheformidable marketleaderitistoday.Under herinvaluableguidance, PEAK6InsurTechacquired WeInsuretoexploreand scaleinsurance opportunities.
Apartfromshoulderingthe responsibilityofherCo-CEOrole, Debalsodisseminateshermarket expertisebyservingasthe chairwomanfortheUniversityof SouthFloridaMumaCollegeof BusinessRiskManagementand Insurance.
AFranchiseChainthat ChannelsPassion
WeInsurehassecuredadistinct marketnicheowingtoitscore operationalvaluesandtenets.Both PEAK6InsurTechandWeInsure shareacommonpassionfor procuringonlythebestfortheir clients.Thispassionandadeep senseofintegrityhavehelpedboth leveragetechnologicaltoolsto betterserveclients.AsPEAK6 InsurTechcontinuestodevise, implementandenhance technologiesandsupportservicesto takeWeInsuretoscalablebestin class,thesolution-centricapproach ofthefirmhashelpedagentsinthe franchisechainprogressfromone featofsuccesstothenextPEAK6 InsurTechensuresthatWeInsure agentssimplyneedtofocusonthe growingtheirbooksofbusinessand customersatisfaction,whilePEAK6 InsurTechtakescareoftherest.In addition,whilePEAK6InsurTech's
distributiontechnologymakesit easierforWeInsurefranchisesto writebusiness,italsohelpsto protectWeInsure'scarrier partners,whichisparamountin today'smarketplace.
SecuringanEdgeinthe InsuranceFranchise Domain
WeInsurehasconceived opportunitiesthatseektoaddress theexistingpitfallsofinsurance franchising.Itsnovelapproachto franchisingsolutionsinthis industrialverticalofferstop-tier commissionsforitsagentsand all-roundsatisfactionforits customers.TheWeInsure
franchisechainisbasedonthe followingkeycheckpoints:
Comprehensive Support: PEAK6 InsurTechtakescareofthe completeback-endsupport services.ThisgivesWeInsure agentstimetofocusongrowing theirbooksofbusiness.
Agent-friendly Business Model: Theneedsandcomfortofthe agentaretakenintoaccountwhen formulatingmarketingand operationstrategies.Additionally, thefocusofcreativetechnology todriveleadgenerationtothe agentssupportstheiragency growth.
Improved Commissions: We Insureagentscanpartnerwith multiple,nationallyrecognized insurancecarriers.Thehigh volumesalesresultingfromsuch carrierpartnershipscanhelp themsecureahigher commission.
Becominganinsurancefranchisee canbequiteadauntingtask. Knowingthenitty-grittyofthe insuranceprocessisabsolutely crucialascustomerswilldemand knowledgeableandvalue-added assistanceeverystepoftheway. ThisishowPEAK6InsurTech'sWe Insureemergesasthepremier choiceintheinsurancefranchising sector:fromaccountingand reconciliation,topolicyservicing andcarrieradministrativesupport, PEAK6InsurTechtakescareofall thebackendnecessitiesofclient onboardingandsatisfaction.The customer-firstapproachofthefirm promotesagencyownersasthey possessthemostcomprehensive knowledgeabouttheinsurance market.Sinceagencyownersowe theirallegianceandloyaltytotheir customers,PEAK6InsurTechhelps themadvocatefortheneedsofthe customersthroughmarketaccess andback-endsupport.
PEAK6InsurTech'songoing developmentandenhancementof innovative,tech-basedsolutions andsupportserviceswillensure thatWeInsureagencyownershave accesstothetoolstheyneedto achieveall-roundcustomer satisfaction.Theoutstanding customermanagementsystemand ITsupportteamofthefirm
guaranteefranchiseepartnersa worry-freecustomerservice experience.Additionally,franchise partnerscanrestassuredthattheir clients'datawillbehandledwith utmostcare:thefirm'sprivate cloudhostingfacilitykeepsclient datasecure.Thededicatedteamof professionalsatPEAK6InsurTech takescareofeverything,right fromcross-sellingsupportto targetmarketingstrategies.Thus, allagentshavetodoisfocuson thecustomer
Astheinsurancefranchising sectorcontinuestogrow,PEAK6 InsurTechlookstowidenits presence.Thecompanyseeksto continuetoexpanditsnumberof WeInsurefranchises,itsnumber ofcarrierpartners,itspresencein morestates,anditsnumberof policiesinforce,allwhiteinfusing anewlevelofinnovationinto establishedfranchisingstandards, evolvingandelevatingWeInsure tobestinclass.
For me, transparency is the key to success. I believe that its only through trust and integrity that we can build lasting relationships.
-DebFranklin ‘‘ ’’
Astheglobalclimatecrisis increases,optingformore sustainableclothingoptions becomesnotjustoptionalbutalso prudent.Thefewermechanised processingstepsinvolvedinthe cultivationoforganiccottonproduce 46%lessergreenhousegasesthan conventionalharvestsand productions.Withtherisingdemand forsuchdurableclothingoptions, brandslikeAaavio.com arehelping makethemeasilyaccessibleand affordablefortheaveragecustomer
Cateringtothedemandfor sustainableclothing,Aaavio.comisa 100%GOTScertifiedorganiccotton fabric-basedapparelbrandthat manufactureschemical-freeand
durableattiresforkids,women, andmen.Withitsgrowing franchisechain,Aaavio.com is changingthelandscapeofthe globaltextileandapparelindustry, onepieceofclothingatatime.
TheBeginningofaLasting Legacy Aaaviowascreatedwiththeaim ofbringingpremiumhealthy clothingsolutionstopeopleacross theworld.Initiallyestablishedto craftorganicclothingproductsfor kids,thebrandhasnowdiversified itsofferingstocatertoawider customerbase.Aaavio.com produceseco-friendly,soft, durable,andnon-toxict-shirts, leggings,face-masks,andhankies forkids,men,andwomen.
Theenterprisestarteditsjourney byrecognisingtheneedtomake softanddurableorganiccotton apparelmoreaccessibletothe world.Aaaviohassoaredfromone featofsuccesstothenextowing toitsunwaveringcommitmentto becominganundisputedleaderin theproductionandsupplyof 100%organiccottonfabric.
Aaavio.comwascraftedasaoneof-a-kindsustainableorganic cottonclothingbrandbyits FounderandManagingDirector, Mr AnilBidari.WhileAnilstarted hiscareerinthecorporateworld about16yearsago,helaterwent
ontoabandonahigh-payingjobto pursuehisdreamofbecomingan entrepreneur.Hehashelpedbuild companiesinnotjustIndia,butalso intheUAEandSingapore.Apart fromhelmingthereignsofAaavio, AnilalsoservesastheCTOof ValuepointSystemsPvtLtd.Heis alsotheFounder&CEOofCloud EnabledinIndia(2013)andfurther addedSingapore(2019)andUAE office(2022)forthissoftware consultingandtrainingbusiness.
AnilestablishedAaavio.com in2021 asabrandthat'sdedicatedto championingthecauseofboththe customerandtheenvironment.Under hisastuteguidance,thefirmis preparingtobecomethelargestname intheorganiccottonapparelindustry byDecember2022.
EstablishingaMarketNiche Craftedwithorganiccottonfabric, everypieceofAaavio.com clothing isfreefromtheharmfulchemical dyesusedtoprocessconventional cotton.Aaaviooffersproductsintwo maincategories:100%organiccotton that'sdyedaspertheGlobalOrganic TextileStandardformenandwomen productlinesand100%organic cottonwithnaturaldyeingfornew bornbayto4yearsproductline.
Byintroducingitemsofclothingthat aredurable,safe,andeco-friendly, Aaaviohashelpedpeoplefindways ofoptingformorecomfortableand biodegradableclothingoptions.The low-impactherbaldyesusedinsuch
Withour franchisingchain, weaimtomake sustainableand durableclothing solutions availabletoour customers -AnilBidari
apparelpiecesarenon-toxicoptions forpeoplewithsensitiveskinand allergies.Thenaturallybreathable organiccottonfabricusedinmaking Aaavioapparelisprotectedfrom intenseprocessingthat'scommonfor conventionalcottonapparel.This makesthebrandaformidablemarket forceintheemergingorganicapparel sector.
InkeepingwithAaavio'saimof makingsustainableclothing accessibletoall,thebrandhascrafted auniquefranchisingchain.Aaavio's approachtofranchisingisa comprehensiveone.Thebrandcovers everyaspectofthisundertakingwith utmostperfection.Thishashelped
positionitasautmostperfection. Thishashelpedpositionitasa buddingorganicfranchisechainin thecountry.
Fromprovidingdetailed operationalmanualsforits franchiseestofieldassistanceand expertguidancefromthehead office,Aaavio.comensuresthatits franchisepartnersarewellpreparedtotakeontheworldof organiccottonapparels.Withan all-Indiaexpansionplaninplace, Aaaviooffersitsfranchiseesa5yearfranchisingopportunitythat's subjecttofuturerenewals.
Withtheamplifyingdemandfor organiccottonclothing,Aaavio
nowstandsatthecuspofexpanding itsinfluenceinthemarket.Whilethe brandiscurrentlybracingitselfto growitspresencethroughanotable franchisechain,itisalsoconstantly lookingforwaystomakeits offeringsmorediverseasperthe demandsofthecustomer.
Thecompany'svisionfor 'Aaavio.com'istobecomeanUndisputedWorld-WideMarketLeader inthePremiumClothingbrandusing OrganicCottonbasedFabric.
Ittooksitsfirststepingoing international,asitstarteditsfirst internationalphysicalpresencewitha tradinglicenseinUAEtobeginwith andslowlyspreadphysicalpresence acrosstheworld
Fromon-ground supporttoindepthtraining, Aaavio.com ensuresthatour franchising partnersreceiveall thehelpand assistancethey need AnilBidari Founder&ManagingDirector Aaavio.com
Imaginingbusinessgrowth withouttechtoolsseemslikea utopianoneofuswanttoinhabit. Withouttheingenuityoftech, businessdevelopmentwouldbe subparatbestandabsentatworst. Thus,aswemovethroughthe monthsof2022,itwouldbeprudent tonotethechangesonecanexpectto seeintheworldofbusinessasit continuesleveragingtechtoolsinan innovativewaytoaugmentgrowth andbringmorediversity.
Tech-enabledinnovationstrategies willformidablyimpactthebusiness landscapeintheupcomingmonthsof 2022.Ignoringtheseseminaltech trendswillprovetobedetrimentalto organisations.Toacknowledgethe importanceofthesetrendswe've listedthembelow Thesechief innovativetrendsthatwillshapethe businesslandscapein2022:
1.Metaverse- Virtualisationisone ofthemostsignificanttrendsthat willdominatethevarious industrialdomainsin2022. Amalgamatingthefabricsofour tangiblerealliveswiththevirtual one,theinceptionofthe Metaverseisasignalto exceptionalimpendingchangesto thewayweperceiveand experiencerealityintheupcoming days.FromFacebookto Microsoft,someofthemost seminalmultinationalcorporates haveembracedtheMetaverseto changethewaytheyoperate. CompanieslikeEricssonare leveragingAIandVRtodevelop unique'internetofsenses'devices thatwilladdtactiledimensions likesmellingtothealready expansiveworldofvirtualreality
2.TotalExperience(TX)- After severalyearsofclearmarket dominance,UIhasfinallystarted tobeedgedoutbyTX.This abbreviatedprocessstandsfora
holisticapproachtothe experienceafirmprovideswith itsservicesandproducts.Thus, unlikethebygoneyears,the experiencequotientofaservice willnowbemeasuredasan aggregateofseveralinterlinking andequallyseminalfactors. Thesefactorsincludeemployee experience,customerexperience, userexperienceandmultiexperience.Multi-experienceisa novelconceptthatstandsforthe experienceprovidedbyafirmvia allitstouchpoints.Giventhe broadanddynamicviewofTX, firmshavetoworkharderto leveragetechtoolstoensure satisfactionacrossoperational verticals.Thiswillhelpaccelerate growthandbusiness development.
3.Hyper-automation- theprocess ofautomationhaslongbeen fuelledbytechtoolslikeAI,ML, RPA,andothers.Nowwestandat thecuspofabrandneweraof hyper-automation.Theemergence ofhybridworkplacesandhybrid projectshavealreadydisplayed thepotentialofsuchingenious tools.Theprojectedgrowthrate oftheautomationsoftwaremarket in2022isatestamenttothetrue potentialofthistech-inducedera ofautomation.
4.No-CodeInterfaces-As ingeniousasitsounds,no-code interfaceshavealreadybeenquite extensivelyembracedacross industrialverticals.Theidea behindthisnewtecheraisthat thedearthofcodingskillsetswill nolongerdeterfirmsfrom availinghigh-techAIservicesto streamlinetheiroperations.For instance,Codexwaslaunchedby theresearchgroupOpenAIasa programmingmodelthathasthe powertosynthesiscodefromthe spokenhumanlanguage.In2022,
wecanexpecttoseefirms leveragetheboonsofAIandML withoutowningasingle proprietaryserverorcode.
Solutions- Giventhecurrent discussionsaboutinfusing sustainabilityintotheway corporatesandbusinesshouses operate,sustainablegrowth solutionsareuncontestablyoneof themostsignificantinnovations thatwillcharacterise2022. Leveragingtechtools,firms acrosstheworldareinvestingin renewalsourcesofpowerand implementingthesametofuel theiroperations.Fromsolar panelledofficestowind-mill energypoweredsupercomputers, innovativegreensolutionsallover theworldhavewitnesseda definitiveboost.Forinstance, HelionEnergyisdevelopinga fusiongeneratorthat'ssettobe launchedintothemarketthisyear, revolutionisingthewaygreen energyisusedintheindustry.
Innovationhasbeenthekeyguiding forcebehindthestridesof improvementbusinesseshave attainedoverthebygonedecades. Keepingthislegacyarrive,the aforementionedtrendswill effectivelyshapethebusinessrealm in2022,leveragingthemyriad benefitsoftheexistingandemerging techtools.Whilethebusinesssector issettoexperienceatidalwaveof changeintheupcomingdays,this willjustbethebeginningtoaworld ofmuchmoreamplified modifications.Firmsthatkeepthisin mindanddrafttheirgrowthcharters accordinglywillflourishbetterthan onesthatneglectsuchtrends.Thus, businessgrowthwillbecharacterised byhowefficientlyandcreatively firmscanusesuchtools
Thereisnodoubtthat VirtualRealityisan emergingtechnology,one thathastheabilitytoimpact societyinprofoundways.It allowsyoutoteleportyourself intoavarietyofnewuniverses andmirroryourmovements perfectlyinsidethegame.VRis alsoappropriateforallages,and controlsforgamesarenotso complicated,usuallyrequiring oneortwobuttons.
CtrlV,averycoolanddistinctive brand,playsnotonlyinanewand emergingmarket,VirtualReality, butitisalsoplayedinanindustry thathasbeenaroundfordecades, ifnotcenturies–location-based entertainment.Itistheworld's firstrealityarcade.Theyoffera fun,safeenvironmentfortheir customerstoexperiencesomeof thebestvirtualrealitycontent, usingpremiumequipment.And thisataffordableprices!Their venueisperfectforbirthdays, groups,corporateevents,field tripsandmore!
Asabrandthatismakingitsway intothebigmarket,CtrlVisvery blessedtohavethemanagement andC-levelteamalsoconsisting offounders.Thishasresultedin themanagementandfounding teambeinginvolvedinthe developmentofthecompanyright
fromthestart.Marketresearch, conceptdesigning,vendor procurementaswellasvendor relationshipbuilding,theywere closelyinvolvedinallofthem. Theyhavebeeninstrumentalin bringingonstaffforthe corporateoffice,thefranchise business,andthefranchise partners.RobertBruski,CEO andCo-founderofCtrlV, believeseveryleadershould possess3keyrolesand responsibilities.Firstand foremostisenvisioningthe futureanddecidingonthenext moveofthebusiness.The secondkeyfactoristobuildand supportacorporateculture.The thirdistoenlargestakeholder profitabilityastheprimarygoal
ofthebusinessistomakemoney Thesestrategiescanonlybe successfullyimplementedwith thehelpofasolidteam.
RobertBruskico-foundedthe companyincollaborationwithhis childhoodfriend.Atthestart,it onlyfocusedondevelopinga pieceofcinematechnologyfor theHollywoodindustry.However, thatwasshort-lived,asthe companypivotedandbecamea brandnewinitiativeinthevirtual realityarcade(LBE)industry.The companybecamesuccessful,and Robert,utilizinghisyearsof experienceandknowledge,was motivatedtostartfranchising. Expressinghisviewsonthe beginningoffranchising,Robert states,“Notonlywould franchisinghelpgrowanewand uniqueindustry,butitwould provideaspiringnew entrepreneursallacrosstheglobe achancetoachievetheirlifelong dreamsofbusinessownership”.
CtrlVhasaverytypicalfranchise model.However,therearecertain thingsthatsetsthemapartfrom othermodels.CtrlVhastheirown in-housesuiteofsoftware,solely designedtoimproveexperience. Thishelpsreducelaborcostsbya whopping75%whencomparedto theircompetitors.Furthermore,
CtrlVgives youalarger thanlife experience,it takesyouinto anotherworld altogether “ ”
-RobertBruski
CtrlVhasindependent relationshipswithitsvendors, whichhelpsinloweringtheir CoGSby3xthanthecompetition. Thisfinallyresultsinagross profitmargin(afterfranchise charges)ofapproximately80%. Theiruniquemarketingandreal estatestrategyisresponsiblefor manyofCtrlV'slocationsto achievea40%returncustomer rate.
TheRockofCtrlV RobertBruskibelievesthata franchiserelationshipisnotan 'us-them'relationship.Itisa businesspartnershipwhereevery memberplaysanequalroleinthe successofthebusiness.Franchise ownersareexpectedtotreattheir
businessandlocationsastheir own,ratherthansomeoneelse's. Evenwheneachmemberis responsiblefortheirown departmentsortasks,they shouldstillcometogetherascoCEOstobuildsomethingvery successfulandprofitable. Transparency,respect,and collaborationarekeyqualities thatcanhelpstrengthenthis relationshipandmakethe businessforboththefranchisee andfranchiserlucrative.
TheFeathersontheirHat CtrlVhasseveralnotable achievementsandmilestones undertheirbelt,themost obviousonebeingthefirst arcadeofitskindintheworld.
Throughfranchising,theyhave alsomadeitveryeasyforanyone interestedinbecomingan entrepreneur,andVRtoachieve theirlifelongdreamofowninga business.Withinjust3years,Ctrl Vhasexpandedto3countries, withover20locationstotheir name.CtrlVhasbeenlistedin EntrepreneurMagazine's Franchise500for3yearsin successionaswellasachieved EntrepreneurMagazinesTopNew Franchisesfor3consecutive years.Totopitalloff,only recently,TheFranchiseUniverse hasdeclaredCtrlVhasoneofthe top10franchisesystemsinthe year2021
Gaminghasnever beensomuchfun andrealbefore CtrlV,itfeelslike you'reintothe game,rightthere jumping,hitting, fightingand escaping
-RobertBruski “
”RobertBruski
WWiththeunencumberedriseof greentechnologies,theworld ofbusinesshaswitnesseda formidablereckoning.Thecurrenterais atestamenttothefactthattheonlyway forwardfortheworldisonethatisgreen andsustainable.Withoutincorporating sustainabilityintoourbusinessmodels andoperativeprotocols,onerisksthe veryfutureheorsheisstrivingto secure.Digitalsustainabilitymustthus beembracedbyentrepreneursand marketleaderswillopenarms.The benefitsofthesetechnologiesdonotjust correspondtobuildingenvironmental consciousnessandgreenworkcultures, buttheyalsoaccruecertainnicheand lucrativeopportunitysegmentsthatcan beexploredanddevelopedbyingenious leaders.
formidablereckoning. atestamenttothefactthattheonlyway forwardfortheworldisonethatisgreen andsustainable. sustainabilityintoourbusinessmodels andoperativeprotocols,onerisksthe veryfutureheorsheisstrivingto secure.Digitalsustainabilitymustthus beembracedbyentrepreneursand marketleaderswillopenarms. benefitsofthesetechnologiesdonotjust correspondtobuildingenvironmental consciousnessandgreenworkcultures, buttheyalsoaccruecertainnicheand lucrativeopportunitysegmentsthatcan beexploredanddevelopedbyingenious leaders.
Digitalsustainabilityisan environmentallyconsciousapproach thatadvocatesfortheadoptionofa setofecologicallysafeandstable principleswhenembracing digitization.Thislong-termstrategy ofensuringrelentlesseconomic growthwithouthamperingthe alreadyscarceenvironmental resourcesatourdisposalisrealized throughtheimplementationofa widerangeofdigitalresources.
Thesedigitalsustainabilityinitiatives arenecessarytosafeguardthefuture ofhumanity.Atthecurrentpaceof resourcedepletion,weasarace couldbeobliteratedifourpractices remainunchecked.Withtherapidly acceleratingratesofcarbon emissions,fossilfueldepletion,loss ofbiodiversity,climatechange,etc. weneedtostartthinkingaboutways ofattainingprogresswithout compromisingtheonlyhomeplanet knowntous.Inthecurrentcontext, itisimperativetorealizetheneedto embodytheprinciplesofbusiness andenvironmentalismtosurvive, thrive,andcreateabetterfuture.
Companiesthathave EmbracedDigital Sustainability Walmart:Asoneoftheleading retailconglomeratesintheglobal market,Walmarthasassumedequal responsibilityinhelmingand redefiningthefutureofplanetearth andthehumanrace.Thechainhas implementedmultipledigitaltools thatworktowardseliminatingwaste andminimizeenergyusage.Walmart usesseveralbuilt-inIoTsensorsand shelfscanningrobotstoattain sustainabilityintermsofreducing energyusage.In2018,thecompany alsopatentedRobobee-aselfmanneddronethatisusedto pollinatecrops.Thistoolwillhelp monitoragriculturalcrops,while
simultaneouslyunderstandingand minimizingfoodwastagealloverthe Walmartfoodsupplychain.
Microsoft:Anotherindustrygiant thathassuccessfullyembracedthe digitalsustainabilityparadigmis Microsoft.Materialwastereduction andenergyefficiencyhavebeen achievedbythecompanythroughits cloudcomputingresources. Similarly,theuseofserver-lessand open-sourcesoftwarehasminimized coolingprocesses,ventilation,and theneedforairconditioning. Microsoftisalsoensuringthatits end-usersjointhissustainable digitizationapproachbyaddinga powermanagementfunctiontoits productsthatenablessmart consumptionbytheend-user.
Autodesk:Asacompanythatiswell knownforcreatingbuildingplans, animatedmovies,andmore, Autodeskhasachievedaformidable reputationinthemarket.Ithas successfullyattainedanimportant sustainabilitymilestone.Autodesk's goalofpoweringitsfacilitiesand cloudserviceswith100%renewable energyby2021hasbeen successfullyaccomplishedbythe company.Moreover,Autodeskhas alsocollaboratedwiththe VolkswagenGrouptodesignan electric-infusedtechnicalshowcase vehicle.Thisprojectisatestamentto themoderneraofsustainable productdevelopment.
Dell:Overthecourseoftheby-gone years,Dellhasachievedalmost75% ofitssustainabilitygoalsaheadofits plannedyearlyschedules.The companyhasreused100million poundsofrecycledplasticandother materialsinitsproducts.Dellhas alsoreduceditswastewater dischargeinmanufacturingby4.56 millioncubicmeters.Thecompany promisestodeliveruponitsavowed goalsof
inclusiveprogress,sustainability,and technology-usetobetterthefutureof theplanetthroughitsprojecttitled 'ProgressMadeReal'.
Patagonia:Patagoniaisa sustainableclothingcompanythat usesorganicmaterialsandsellsrecraftedoutfits.Withsufficientlyhuge returnsaddingupto$800million, thecompanyhasalsoadded sustainabilitytoitsownoperation modelbyadoptingsolarpanelsto providerenewableenergytothe entireoperation,smartgridcontrolledLEDlighting,ventilation, andairconditioning,etc.TheAIempoweredcentralworkstationof thecompanycontrolsboththeindoor andoutdooroperationalsystems automatically.Moreover,workersare alsoencouragedtouseelectriccars andarefinanciallycompensatedfor usingbikestocometowork.The entirecompanypremisesisdesigned toexudethiscoreprincipleof sustainability.
Thecurrenteraofourexistencehas witnessedtheburgeoningneedto integratedigitaltechnologiesand sustainability Themainchallenge thatentrepreneursfacetodayisto ideateandestablishaharmonious balancebetweenthetwo.Thetimeis ripetoembracethissustainable revolutionandadoptthese conscientioustechnologiesintoyour ownbusinesssothatwecanallwork towardssecuringabetterand brighterfutureforall
NedLyerly
Fornearly60years,Hardee's hasbroughtsocietiesand peopletogetherwithquality, deliciousandsatisfyingfood.There aremorethan1,800restaurants acrosstheU.S.alone.Globally,they arepresentin14countries.Their commitmenttoservethebesttasting foodandservetheircustomersinthe bestpossiblewaycontinuestothis day,evenafter60years.
ThefirsteverHardee'sopenedupin Greenville,NorthCarolinaon3rd September1960byWilberHardee. Hisfirstnameisoftenmisspelledas Wilbur,butWilberisthewayhehas alwaysspelledithimself.Hewas bornandraisedonthefarm,buthe wasnotalwayspassionateabout cooking.Infact,hehadlefthis familybusinesstopursueacareerin music.
HardeehadseenactioninWorldWar 2;hehadservedintheNavy After thedeathofhisuncle,hereturnedto theUnitedStates.Hemetand marriedKathrynRoebuckin1945.
Heandhiswifeteamedup,and openedaseriesofrestaurantsand innsinNorthCarolina,includingthe DoDropInn,thePortTerminalInn, andtheSiloRestaurant.Hecarefully studiedthethingsthatthepublic seemedtorespondtothemostat alreadyexistingquick-serve restaurantsatthetime.Thisgavehim anideawhichwouldultimately evolveintothefirstHardee's restaurantconcept.Andthus,on September3,1960,thefirstHardee's openedup.
Wearecommitted tothebesttasting foodtobetterserve ourguestsmade fromScratch™ BiscuitsandHandBreadedChicken Tenders™ -NedLyerly “
Surprisingly,Hardee'shadopenedup only11monthsafterMcDonald'shad firststartedinGreensboro.The responsewasimmediateand overwhelming.Peoplewaitedinlong queuesattheservicewindows,and findingaparkingplacewasnextto impossible.InMay1961,thesecond Hardee'sopenedinRockyMountand wasalsoaninstantsuccess.This secondoutletconstructionwas overseenbyRawlsandJimGardener
Theone-of-a-kindmenuincluded15 centhamburgers,10centfriesand20 centmilkshakes.Asthe60sended, nearly200Hardee'shadpoppedup. Duringthe70s,Hardee'scameup withtheirfamousHardee'sMade fromScratchBiscuitsandRoastBeef sandwich,whichareguestfavorites eventoday.
Inthe80s,Hardee'sinauguratedits 2000thlocation.Itsbiscuitlegacy wasextendedwiththeintroductionof anewbiscuitcalledtheCinnamonN Raisinbiscuit.Theseweretenderand sweetcinnamonraisinbiscuitsfullof plumpraisinsandtoppedwitha creamyvanillaglaze.Inthe2000s, Hardee'slaunchedtheirnewproduct whichwouldeventuallygoonto becometheirsignatureline:theThick Burgers.Thesedeliciousburgers weremadewith100%angusbeef patties.
TheJurassicOffer CKE,Hardee'sparentcompany,has recentlyalsolaunchedaloyalty program.Itisaccessiblethrough recentlylaunchedbrandapps.The programcalledMyRewardsoffers customersafreesandwichwhenthey signup.Regularcustomerswill normallyaccrue10pointsforevery dollarspent,whichcanberedeemed forrewards.However,CKEwilloffer 20pointsforeverydollarspentuntil May17inanattempttoencourage loyalty
CKEhassaidthatthisdigital rewardsinitiativeisbeingdoneto improvedigitalexperiencesfor customers.CKEhasrecognisedthat loyaltyprogramsareakeyfactor forcustomerretention.Italsohelps thecompanygetaninsightinto customerspendinghabitsandhelp capturevaluablecustomerdata. Besides,loyaltyprogramsarea goodwaytokeepcustomers attachedtoyourbrand,anditmakes customersfeelrewarded.
GoingAllinAroundtheWorld Hardee'sinternationalpresenceis massive.Theirfranchisesare mainlylocatedincountriesinthe MiddleEastandPakistan.Theseare mostlyownedandoperatedby AmericanaGroup.ThefirstMiddle Easternbranchwasopenedin KuwaitinJune1980bythe AmericanaGroup.Asof2016, thereareover300Hardee's restaurantsthroughoutAsiaandthe MiddleEast,specificallyin Bahrain,Egypt,Iraq,Jordan, Kazakhstan,Kuwait,Lebanon, Oman,Pakistan,Qatar,Saudi Arabia,UnitedArabEmirates,and planstoopeninIsrael.Singapore hadaHardee'sfranchisefirst openedin1984.Hardee'sopeneda storeinSouthKoreain1990. Specifically,intheMiddleEast,the Hardee'smenudoesnotincludeany
porkitemsandeachbeefiscertified Halalduetoreligiousandcultural beliefs.Thesamemenuisofferedat Hardee'slocationsinPakistan,which openeditsfirstlocationinthecountry in2009inLahore.Hardee'scurrently haseighteenlocationsinPakistan, withsixinLahore,fourinKarachi, twoeachinIslamabad&Rawalpindi andoneeachinFaisalabad,Bhera, PeshawarandMultan.In2014,it openedarestaurantinErbil,Iraqi Kurdistan
-NedLyerly
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Thenewupdated Menusare irresistible;the Thickburgershave beenaddedintothe PrimalMenu keepingthecharm ofHardeesalive. KeepingAllIn
Constantevolutionisapartofallleadershipstyles.Dynamismis themostseminalelementintheconcoctionofrelentlessgrowth andsuccess.Tothisend,leadersareperpetuallylookingforways toimproveandhonetheirskillsfurthertoleaveanindeliblemarkonthe worldofbusinessandentrepreneurship.Listedbelowaresomeofthe mostsuccinctwaysinwhichleaderscangrowanddeveloptheirskills further:
Thismayseemunnecessaryorratherdauntingatthefirstglancebutit isoneofthemostwellkeptsecretsofgreatleaders.Maintainingan in-depthjournalofyourdayandyourexperienceshelpsyoureflecton theby-gonehoursinafruitfulmanner.Introspectionandselfdevelopmentbeginswiththisformidablestep.Whenreflectingupon interactionsandexchangesduringtheday,youmayidentifyareasof communicationthatneedchange.Youmaybeabletodefinitively pointouttheareasofconcerninyourleadershipstylethatneedtobe
promptlyremedied.Moreover,a journalcanalsoserveasaplaceto documenttheachievementsof yourteamaswellasyourself. Yourlongtermgoals,envisioned timeline,careertrajectory,growth records,etc.canalsobestoredin thejournalpages.Reviewing theseschedulesatregular intervalswillinfuseyouwitha renewedsenseofvigortofight harderforyourgoalsand ambitionseachday
2.AHolisticApproachto Leadership Leadershipisnotjustabout demonstratingcertainqualities withintheconfinesoftheoffice.It isimportanttocraftaleadership personathatisholisticallywellbalanced.Tothisend,onemustbe abletoembodythesame leadershipqualitiesheorshe instrumentalizeswithinthework spacewhenintheoutsideworld. Dontheleadershiphatoutside worktohelpcharitiesraisefunds, organizeevents,andleaddonation drives.Theseinstancesareawinwinforboth,becauseyougetto supportacauseyoudearlycare aboutatthesametimethesekinds ofexperiencescanservetofurther honeanddevelopyourleadership skills.
3.FindyourPassion Leadershipskillscanbe developedinaconducivemanner byfindingwhereyourexact passionlies.Effectiveleadersare alwayspassionateones.You cannotmaximizeefficacywithout beingzealousandpassionate abouttheworkyouperformand thegoalsyouset.Toinspire
others,theymustbeableto witnessyourcharismaticlovefor thetaskathand.Intheabsenceof suchanoutlook,eventhemost well-honedleadershipskillswill failtoproduceanyvisible outcomes.
Itisimportanttosetconcrete goalsandexecutetheminan efficientandtimelymanner This helpshonesomeseminal leadershipqualities.Forone, followingthisguidelinewillhelp setanexamplefortherestofthe teamabouttheimportanceofgoal settingandthefollow-through process.Thiswillhelpbea testamenttoleadingbyexample. Investingyourtimeinclarifying goalsandsolidifyingthemis essentialtobecomeaformidably successfulleader.Atthesame time,executionofthestrategyis justassignificantasideation.Itis importanttoexecutetheplan-ofactionswiftlyandefficientlyto seetangibleresults.Thisstepwill notonlyhelpyouachievebetter leadershipskillsbutwillalso propelyoutowardsunconquered spheresofsuccess.
Mostgreatleadershavemastered theskillsofprocessingcriticism andmovingforward.Theysharea commonoutlooktowardsfailures. Theyacknowledgetheir shortcomingsandarewillingto rectifyanyandallissuesintheir leadershipstylesordecisionmakingprocess.Themost powerfulandinspiringleadersare theoneswhocanowntheir mistakesandlearnfromthem
insteadofnegatingtheir existence.Mistakesprovideus withauniqueopportunitytolearn andadapt.Theyprovideuswitha windowtocertainproblemareas thatwemayhavemisjudgedor overlooked.Itisimportanttotreat theseinstancesaseducational opportunitiesthatcanbeusedto grow
Weneedtoacknowledgethe humancharacterofeveryleader Fromsuchaperspective,all humanbeingsalikeheorshewill havecertainstrengthsaswellas weaknesses.Itisimportantfora leadertoidentifythesestrengths andworktowardsenhancingthem further Whenyouspendtimeand effortinhoningtheinnateskills andabilitiesyouhave,youwill invariablysucceedinforginga formidableleadershipstyle.Atthe sametime,itisimportanttonot completelyignoreyour weaknessesaswell.Keepatabon theskillsthatyouwouldwishto developandslowlyworktowards attainingthem.Thiswillgive yourleadershipstyleaholistic character.
Successofaventureishingedon anumberofdifferentfactors. However,leadershipstylesplaya keyroleindefiningthepathto success.Formidableleadersare notborn,butareaproductof constanthardworkand dedication.Byimplementingthe aforementionedstrategies,leaders canfavorablydeveloptheirskills toenhancetheirefficacy
HomeInsteadSeniorCare, namedaTopFranchiseand thetop-ratedSeniorCare franchisefor2019,hadhumble beginnings25yearsagoinOmaha, Nebraska.PaulandLoriHogan, foundersofthecompany,established theirbusinesstotakecareoftheir ailingmatriarch,GrandmaManhart. Withthiscompany,theyhopedthat GrandmaManhartwouldagewellat homeandtoalleviatetheirown family'scaregivingstruggles.
Paul,Lori,andadozenotherfamily membersworkedroundtheclockin shifts,totakecareoftheneedsof GrandmaManhart.Theyorganised caregivingshiftstokeephersafeand healthyrightinthecomfortofher home.Still,withalltheirmanpower andresources,thefamilyconsistently faceddifficultiestomeettheneedsof the90-year-oldgrandmother.Itled themtowonderhowotherfamilies withsimilarailingfamilymembers butwithfewerresourcesand manpowermadeitwork.Andfrom thisquestion,HomeInsteadwasborn in1994.
GrandmaManhartwasHome Instead's'firsteverclient.Withcare, shewasalsobeingengagedin activitiesthatsheloved.This improvedherlife,andshewentonto livefor11moreyears,thewaytothe ageof100.Thoseextrayearsfilled herlifewithjoyandhappiness, somethingthatherfamilynow cherishes.
Inhisearlydays,whenPaultalked abouthisbusinessandfranchising, hewaschagrined;peopletoldhim thatfranchisingisonlyforretailand fast-foodjoints.Today,Home Insteadisoneofthebest franchisingsectors,andthisaloneis atruetestamenttoPaul'svision. WhatmakesHomeInsteadunique istheirabilityindevelopingan intensefocusonallthedifferent
relationshipsbetweenclientand caregiver,andofcourse,thefranchise owner.HomeInsteadisalsothe largestandthemostsuccessfulinthis industry.Theirglobalfootprintis impressive.
Theyhaveavastcollective intelligence.Withover75,000 caregiversinhomestodayallaround theworld,80millionhoursofcare, theyhaveamassivedatabaseof knowledgeandexpertise,and experience.Theyleveragethisto enhanceandbettertheircare experienceinanyonehome.
JeffHuber,president,andCEOof HomeInsteadlooksatitastheir uniqueresponsibilitytotakecare ofseniors."Theworldisfacinga neverbeforeseenchallenge.For thefirsttimeintheplanet's history,thenumberofoldpeople ismorethanthatoftheyoung." Hecallsthisinversionasthe PyramidofAgingInversion.This isputtingastrainon allkindsof systems,mainlythehealthcare deliverysystemalongwithpensions, transportation,etc.Withtheirsenior careservices,HomeInsteadreally hopestobethesolutiontothisnext majorcrisis.
TheHomeInsteadplatformcanbe usedfordesigningsolutionsto combatthisproblem.Thisleadsto innovationsandnewsideasbeing
Theyprovidethe mostcompassionate andreliable caregiversthat matcheachSenior member'sneedsand personalitysothat theseniormember caneasilyengagein recreational activitiestomake themhavealonger andpurposefullife
-JeffHuber “ ”
generated.TheleadershipatHome Insteadisinvolvedinactualrealworldpositions.JeffHuberhimself servesasagovernoronTheFutureof Healthcare.Paul,thefounder,ison theveryhighestlevelofthought leadershipwhenitcomesto dementia,servingontheWorld DementiaCouncil.
ThesuccessofHomeInsteadcanbe attributedtotheleadership facilitatingconversationsandhaving programsinplacethatnotonlyhelp theclientsbutalsothefranchise owners.Theirprogram,PerforMax, aimstobenchmarktheirsystemona numberofoperationalandfinancial parameters.Usingtheseinputs,they organisetrainingsessions.
Theyalsoholdperformancegroup meetingswheregroupsof10 franchiseownerscometogetherand discusstheiroperationaland financialchallenges.Theyalsohold anannualgrowthsummitwhichisa brainstormingsessionwheretop ownersandinternationalpartners cometogetherandtalk.
Becomingafranchiseowner requirescommitment,andHome Insteadisveryparticularaboutwho theycangivethefranchise.Jeff Huberstatesthatit'sprettyeasyto sellfranchises.Growingasaquality brandthroughfranchisingisa wholeotherthing.Thatrequires reallycarefulattentiontowhoyou bringonboard."Wearelookingfor peoplewhocanadoptourculture
well.Welookforpeoplewhohave thepotentialtodevelopconnections, andhaveaheartfeltdesiretowantto workwithseniorsandleaveamark onthemandsocietyingeneral."
Throughtheirrolesasthecompany's firstprofessionalcaregivers,Pauland Loridevelopedaprofound recognitionforseniorsandthe caregiverswhocontinuetoprovide compassionatecaretoolderadults throughHomeInsteadtoday This emotionalconnectiontocaregiving imbibesthecompanywithasenseof purpose–amissiontogetevery seniortolivetheirbestlife,thanksto receivingthesupporttheyneedwhen theyneedit,justlikeGrandma Manhartdid
Wemakeaworldof differenceinthe seniormembers' home,becausehome ismuchmorethan justfourwalls,its wherewemakeour bestmemories,feel safe,comfortableand loved
Everyonewantstobetheirownboss. Whilestartingyourownbusiness fromscratchcanbedaunting,the thoughtofcontrollingyourowndestinyis equallyappealing.However,themajorityof usarenotsurewhereorhowtoevenbegin. Onepathtobecomeabusinessmanistobuy abusiness,orafranchise.
Whenyoubuyafranchise,youare fundamentallybuyingabusinessthathas workedeverywhereandforeveryone. Insteadofinvestingallyourresourcesina businessthatcouldverywellbombina shorttimeframe,itmakesmuchmore sensetoinvestinafranchise.Indeed,one ofthebiggestbenefitsofbeingafranchise owner,asopposedtostartingone'sown business,isthecollaborationfactorand thelogistics.Everythingisinplace.The supportthatonegetsfromcorporate officesandleadersiswhatmakes franchiseownershipsoappealing.When youboilitdown,acquiringafranchiseis aninexpensivewaytostartyourown business.
Theamountofcostsandrisksare significantlyless.Theconstituents ofabusinessplansuchas financing,marketing,operating strategyandtrainingplansare includedinthefranchising contract.Theprocessofpurchasing alicensingagreementforaspecific productorservicefroma franchisorisgreatlystreamlined.
Beforeyouembarkonyour franchiseejourney,therearecertain factorsthatneedtobetakeninto consideration.Hereareseveralkey factorsthatwillhelpyourfranchise succeed.
Locationplaysakeyfactorthat willeithermakeorbreakyour franchiseeendeavor.Beita productoraservice,your physicalpresenceneedstobein aplacethatiswell-populated, withlotsoffoodtraffic.There shouldalsobeatleastageneral awarenessofthebrandandthe kindofproduct/servicethatis beingprovided.Demographics alsoplayamajorrole.Opening upanon-veganfast-foodjointin ananon-veganfast-foodjointin anarealargelydominatedby veganswouldsurelytankyour business.
Thesecondmostcriticalfactor ismarketing.Spreading awarenessoftheexistenceof yourstoreisamustforthe franchiseetobeprofitable. Localsshouldbeawarethatthe brandisnowintheirarea.For example,itmayhappenthat residentsinareaAmaybegoing toanicecreamparlorinareaB. Ifyouhaveopenedthesame parlorinareaA,thenthelocals
shouldknowaboutit.There shouldalsobemarketingabout newproductsandoffers. Lucrativedealsarewhatwould makecustomersflocktoyour stores.
Wheneveranewbusinessis opened,thereisfullfocuson gainingnewcustomers,but thereishardlyanyonretaining existingcustomers.Losing customersisworsethannot gainingnewcustomers.When youloseacustomer,it advertisesthefactthattheyare unsatisfied.Follow-upiscrucial. Helpfrommarketingcanbe taken.Emails,textmessages, etc.aboutspecialoffersfor existingcustomersisonewayto retaincustomers.Settingupa loyaltymembershipprogramis anotherway.Giftyour customerswheneverthey recommendyourfranchiseto theirfriends.
Eventhoughitwasstatedearlier thatfranchisesarean inexpensivewaytoenterinto theworldofbusiness,itis pivotaltohaveaccesstoextra fundsincaseofemergencies. Havingnobackupwouldbe fatalforbusiness.Supposethere wasastormthatcompletely ruinedyourproductsandyour store.Nothavingawellestablished"rainyday"fund wouldputyou,yourbusiness andtheoverallbrandreputation underalotofstrain.
Andoneshouldnotonly considertheseextremeandoften rareevents.Onemustalsobe willingtounderstandandaccept
thatearningaprofittakestime. Brandandstoreawarenessitself willtakeamajorchunkofyour earlyfranchisingdayssomuch sothatitwillbeafewmonths beforeyouseeaprofit.Being preparedtoliveindebtisan importantfactor
Everycompanyhasasetof systemsinplace.Afast-food franchisemayhaveasystemin placewhereintheydeliverfresh breadandsauceseverymorning andeverynight,theleftoversget discarded.Agymfranchisemay haveasystemwherethe equipmentisservicedevery6 monthswithoutfailandtheir trainersshouldundergoperiodic fitnesstests.Thesesystemsare ofsupremeimportance,andis whatmakesthebrandthebrand.
Asafranchiseowner,itisyour dutytoensurethequalityofwork beingcarriedoutatyourstore.For this,yourequireastrongteamand duediligence.Theformeris usuallyprovidedbythebrand.For thelatter,allyouneedisyour presenceandafirmcontrolonthe day-to-dayoperationsatyourstore.
Allinall,perhapsthemost importantaspectispatience.One shouldbethoroughandwellpreparedforanysituation,however bizarre.Alongwithmoney,timeis anothermajorresourcethatone needstoinvesttoseetheirbusiness notonlysurvivebutthrive.The moretimeyouinvest,themore returnsyouwillgain
Aaavio.com aaavio.com
CtrlV ctrlv.ca
Aaavio.comisanorganiccottongarment brandthatmanufacturesarangeofcotton apparelsthatarebothcomfortabletouseand safefortheenvironment
FIREFITNESSCAMP firefitnesscamp.com
Hardee's
Instead,
OutlawFitCamp outlawfitcamp.com
CtrlVisavirtualrealitythatoffersafun, safeenvironmentfortheircustomersto experiencesomeofthebestvirtualreality content,usingpremiumequipment
TheFIREFitnessCampprogramis formulatedbyscience,supportand achievement.
HardeesisanAmericanfast-foodrestaurant chainoperatedbyCKERestaurantHoldings. Theyarefamousfortheir'Thickburgers'and appealingmeals
HomeInsteadprovideshomecareresources andexpertisetohelpmakelifeeasierasa familycaregiver.
LittleKickersrunsfunfootballclassesfor toddlersandkidsaged18monthsto7years
OutlawFitCampprovideschallenging workouts,personalizedcoachingfrom certifiedtrainers,andreal-worldFuelPlans
PEAK6isaninvestmentfirmandoptions tradinghousewithmultiplebrandsunderits direction
The
Slim
SlimChickensisafast-casualrestaurant franchisewhichspecializesinchicken tenders,wings,sandwiches,salads,wraps, chicken&waffles,andotheritems
Theyofferarangeofhigh-qualitymassages, allavailableatatimetosuiteverycustomer duetotheirlongopeninghours,7daysper week
SlimChickensisonebrandthat's pushingtheboundariesofthe fastcasualexperience.The brandbelievesinnotjustservinga quickmeal,butrathercreatingagreat customerexperiencewithflavourful foodthatleavesguestswantingmore. Beginningitsjourneyfromthe humblegarageofitsfoundersnearly adecadeago,thebrandhassince becomeoneofthemostsuccessful fastcasualfranchisesintheindustry, spanningacrossdomesticand internationallandscapes.
Blendingitsmouth-watering, buttermilkmarinated,hand-breaded chickentenderrecipewithwelcoming Southernhospitalityandacoolvibe hasaccordedthebrandafervent
followingacrosstheworld,with loyalfanscalled“Slimthusiasts.” Theloyaltyitschickeninspires andthebrand'ssuccessasafastgrowingfranchisewithhighquality,flavourfulfoodhasmadeit anundeniableleaderinthebetter chickensegment.
TheLeaderSpearheading FranchiseDevelopment VicePresidentofFranchise DevelopmentJackieLobdell bringsover25yearsofexperience inthefieldofsalesandmarketing tothetable.Shehasservedin severalkeypositionspriorto shoulderingtheresponsibilitiesof theVicePresidentofFranchising atSlimChickens.Asatalented, motivated,andexceptionally seasonedexecutive,Lobdellhas masteredtheartofgrowing businessenterprises,building stablerelationshipswithclients, andcreativelydesigningingenious solutionstoanyroadblocksinthe brand'spath.
AVisionLikeNoOther SlimChickenswasbornwitha simplevisionofprovidingonlythe bestchickentenderstoitscustomers. Thisvisionhasremainedof paramountsignificancetothebrand asitsfranchisenetworkkeeps expanding.Overtheyears,thetaste andrecipeofitsfamouschicken tendershasremainedasunchangedas thisguidingprincipleofquality The brandhasearnedthedistinctionof makingthebesthand-breaded chickentenderswithallnatural ingredients.“100%all-natural tenderloinshavebeenthebuilding blocksofourmenuandthus,our legacy,”saysJackie.
ATrailblazingFranchiseBrand 'BreakthroughBrand,Breaking Numbers'hasbeenthemostapt descriptionofSlimChickensever sincethistrailblazingbrandstartedits franchisingjourneyin2012.Withan AUVof3.4million*,800+unitsin development,andmorethan160 locationsopened,theSlimChickens franchisehasrecordedunprecedented growth.
ACommunity-DrivenExperience SlimChickensunderstandsthatthe perfectmealisnotjustaboutthetaste ofthefood,butalsoaboutbuilding lastingconnectionswithfriendsand familyandenjoyingawelcoming ambience.Tothisend,each franchisingunitofthebrandfeatures community-basedcustomisedmurals andfamily-friendlyseating arrangementstohelppromotea -JackieLobdell
LobdelljoinedSlimChickenswith extensiveexperienceasaformer DirectorofFranchise DevelopmentforFOCUSBrands, whereshewasinchargeof recruiting,awarding,andonboardingnewfranchisepartners. Lobdelltapsintoherconsultative salesexperiencesaswellasher unmatchedmarketingand advertisingskillstogrowSlim Chickens.Withherhelp,the better-chickenbrandhasexpanded acrosstheUnitesStates.
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SlimChickensisred hotandgrowinglike crazybecauseour foodisdelicious,our corporateteam providesthebest supportinthe industry,andthe franchiseeswepartner withareoutstanding multi-unit restaurantoperators
congenialandlivelyambienceforthe mealtobeenjoyed.
Thegrowthofthebrandasoneofthe mostformidablefranchise opportunitiesinAmericacanbe accreditedtoitsuniqueand exceptionallyfine-tunedoperational philosophy.Everyfranchising decisionmadebythebrand exemplifiesitsrelentlesseffortsto continuecementingitsuntainted legacyofqualityinthemarket. TheteamatSlimChickensbelieves instandingbytheirfranchisepartners everystepoftheway.Frombranding tositeselectionsandgrandopenings, theSlimChickensteamensuresthat itsfranchiseoperatorsarewell-poised topartakeinthebrand'sjourneyof
growth.Thehighlyexperienced leadershipteamatSlimChickens, coupledwithitsimpeccablelistof trainingresources,continueto attracttheattentionofseasoned multi-unitrestaurantownerswho wanttobeapartofthislegacy.
GrowthDuringthePandemic SlimChickensmanagedtofollowthroughwithitsfranchising expansionplansdespitethe pandemic-inducedchallengesthe restaurantindustryfacedinthelast fewyears.Thebrandmanagedto addover500unitstoitsnetwork sincethebeginningofthe pandemicinMarch2020, recordinganoverallsalesrevenue growthof35%.Thisgrowthis emblematicofthebrand'sefforts
toadaptitselftochangedoperational landscapeduringthepandemic.
AsfranchiseexpansionforSlim Chickenscontinuestoaccelerateatan exponentialrate,thebrandnow standswell-poisedtofurtherexpand itssphereofinfluenceintheglobal market.Overthecourseofthefew years,SlimChickensintendsto strengthenitsfranchisingprowess with600restaurantsacrosstheglobe. Itseekstocapitalizeonthisgrowth momentumtocontinueconquering onefeatofsuccessafterthenext
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VicePresidentofFranchiseDevelopment SlimChickens
Wevaluebuildingstrong relationshipswithour franchiseesandensuringthat theyaresupportedinevery waypossible,whetheritissite selection,training,grand openings,andeverythingin between.Ourteamprioritizes thehappinessofour franchiseesandproviding themwithwhatevertheyneed tosucceed
Businessstrategiescanmakeorbreakthegrowthmomentumofyour venture.In2022,withtherisinglevelsofdigitisation,nobusiness canhopetogrowwithoutacingtheonlinemarkets.Leavingan indeliblemarkonthevirtualdomainsisnotalwaysaneasytask. Oftentimes,pursuinggrowthinthisdomainismuchmorearduousthanin theofflinespace.
Growingabusinessintheonlinemarketspacerequiresadifferentsetof practicesandprotocolsascomparedtotheconventionalofflinespace.Thus, firmsneedtoembraceanewsetofnormsandvaluestoeffectivelycapture theessenceofthisvirtualdomaintoconsequentlydominateit.Listedbelow aresomeofthemostessentialwaysinwhichafirmcanpursuebusiness growthintheonlinemarketplace:
Sinceyourwebsiteistheprime touch-pointbetweenyouandyour customer,youneedtotaketimeto craftawebsitethatbest exemplifiesyourbrandandits vision.Keepinmindthatthis websitewillbethefirst representationofyourbrand. Thus,ensurethatitisresponsive andfast.Websitesthatare clutteredtendtodrawattention awayfromthemaincontentsof thesite.Easilynavigablewebsites thatareinformativeaswellas creativemakeabetterimpression thanonesthataredifficultto navigateandoperate.Awelldesignedwebsitewillhelp amplifyyoursalesandimprove youroverallrevenue.
Accordingtostatistics,mosthits onawebsitecomefrom smartphoneusers.Thus,itwill serveyourrevenuegoalswellto curateawebpagethat'soptimised formobileusage.Navigatinga webpagethat'snotmobile optimised,maybeextremely inconvenientfortheuserandcan reducetrafficonyourportal. Therefore,youmustlookfora strategytooptimiseyoursitefor smartphoneusers.Mobile-users makemaximumpurchasesonline. Bytappingthisaudiencebase, youcansurelyhopetogrowyour business.
Toaceyouronlinemarketing gameandmaximiseyourreach, youhavetoensureyouhavea strongsocialmediapresence. Investinginawell-designedand trend-basedsocialmedia campaigncanmakeasignificant differenceinthewayyour businessoperates.Thiscanhavea positiveimpactonyourrevenue aswell.Forinstance,youcan exploreFacebook'smarketplace sectiontolistyourproductsand services.Thealgorithmofthesite maximisesyourreachandhelps expandyourcustomerbase.When formulatingasocialmedia strategytoacetheonlinemarket, rememberthateachsocialmedia platformhasitsownboonsand banes.Trytodraftastrategythat playstothestrengthofeachsiteto effectivelyimproveyoursales numbers.
4.UseContenttoDriveTraffic
Hightrafficonyoursitewillequal tohighersales.Tomaximise trafficandhitsonwebpage,you needtoworkonastrongand coherentcontentstrategy.For yourwebsitetobevisibleto clientsandcustomers,ithasto featurehighonsearchengine listings.Algorithmsofsuchsearch engineslikeGoogleworkonthe basisofkeywordsandphrases. Thus,youneedto optimisethe contentofyourpagetoensureits visibilitytoalargeaudiencebase. Atthesametime,yourcontent needstobealignedwithyour largerbusinessstrategyandgoals.
Astreamlinedandwellformulatedcontentstrategycan makeasignificantdifferencein thewayyourbusinessisperceived andcanhelpaugmentyoursales figures.
Runningweeklyormonthly analyticscanhelpyoufind loopholesinyourbusiness approach.Tocraftastrongonline presence,knowingyour weaknessesandworkingto eradicatethemisessential.No firmcanhopetogrowaventurein thisspacewithoutfocusingonits analyticscores.GoogleAnalytics canbeusedtostudyyour performanceandcomeupwith trendsandfiguresthatcanguide yourapproachtobusinessgrowth intheonlinespace.Youcanalso studyyourmarketcompetitors, findsimilaritiesanddifferences betweenthemtoeffectivelyform astrategythatworkstooptimise yoursales.
Theonlinespacehasgrownintoone ofthemostsignificantmarketspaces toconquerinthe21stcentury While theofflineportalsofsalesstill remainimportant,workingtoensure astrongonlinepresenceisequally critical.Byincorporatingthe aforementionedtipsandpointers, businessescangrowtheirventuresin thisnovel,yetdeterministicvirtual marketspace
