The 10 Most Renowned Brands to watch in 2023

CREDITS

Publisher Mr. Rajesh Kendale

EditorDr. Sonal Burghate

Co-EditorsSuparna Dey, Pooja Suryawanshi

- VisualizersNilesh, Sachin, Akshay, David

- Senior Editor

Zelen Silva

- Picture Editor

Manwa Deshmukh

Ajinkya Pandit DesignerPankaj Kharde

Art & Design DirectorAnkit Kulkarni

BDEJessica Edwards, Neha Bhole, Nupur Goel & Sandip Babar

- Art Editor

- Marketing ManagerOm Naik

- BDM

Rohn Jamson

- Database & Research Analyst

Parth & Akash

Technology Consultant

Pratik Dande

Introducingbrandimageinthe aggressivemarketplaceisa formidabletaskforthe enterprise,though,itcanbeaced forthesakeofcustomer'sprivilege andusage.Severalmarket-mover entrepreneursarethrivinghardto fulfilltheessentialneedsof consumersregardingbrand acknowledgment.Theyarean essentialkeyinrefiningthe durabilityandinfirmityoftheir brands.Leadersdetailingtheorbit ofenhancementandamplifyingit toforgeitsnameastherenowned brandimageforthecompany.

Inthisedition,we,TheLeaders GlobeMedia,cover“TheMost RenownedBrandsToWatchin 2023”whichhasengraveda luminousessencefortailoringa uniquebrandidentityinthe marketplacebyservingacequality products,exceptionalcustomer support,andout-of-the-box marketingstrategies.Thesebrands haveforgedmomentousassetsand lastingimpressionsinthemindof thecustomerswiththeirgreat

Levels Success Brands are Unlocking New

serviceapproachesandthebenefits thataregrowingwiththeevolving businesslandscape.

Curatingauniquebrandstatusis onerousinthefull-fledgedmarket arena.Thisissueportrayedthe visionandmissionofthe renownedbrandsthathelp customerstoidentifythecore valuesoftheproducts.These notoriousbrandsarecertifiedfor theiroptimizedbusinessmodelsas pertheever-changingdemandsof consumers.Theirprestigious integrityandremarkablepresence keepthemaheadofthepackin thissociallyupgradingworld.

Theesteemedbrandsare recognizedfortheiroutstanding perksthatreflectthepersonalities andself-perceptionsoftheirusers. Theirsynthesized,reliableand astutelydiligentoperational protocolstacklecustomers' requirementsandreducetheclutter bymakingiteasiertofindwhat theyareexactlylookingfor Consumerswantcomfortand

of

satisfactionintheirlivesandthese brandsconsistentlydeliver trustworthysolutionsfortheir naggingproblems.

Endorsingbrandimagedoesnot happenovernight.Ittakesan ingeniousmindandabrand-driven marketingstrategyforcreatinga robustanddifferentiatedbrand imageinthemarketplace.Inthe leading-edgeinnovativeera, maintainingrelevancebyinvesting timeandeffortintheprocessof cultivatingastrongmarket existenceisanessentialelement forbrands.Theleadersofthese brandsareworkingsignificantlyto fostertheirpreeminenceidentities. Thebrandscoveredinourcurrent issuehavefocusedonthe uniquenessofthebrandfor maintainingitsmarketvaluewith potentialtacticstoremarkits prestigeinthecompetitive corporateworld

Pooja Suryawanshi

Pooja

Jackie Lobdell

Vice President of Franchise Development Slim Chickens

Slim Chickens

The Fast-Globalizing Brand Breaking All Records

Buildingabrandlegacy isquiteadaunting task,especiallyinan industryasfleetingasfastcasualdining.Theintense competitionintheindustry, therun-of-the-millmenus,and fleetingcustomerloyaltiesare someofthecoreissuesthat marlinearprogressinthe industry.However,onebrand thathassuccessfullynavigated theseunsteadywatersisthe Arkansas-basedfranchise leader,SlimChickens.

SlimChickenshascountered everypitfallonthislistwith itsbrilliantoperations.The brand'singenioustakeona homelysnack-chicken tenders,itsauthenticflavors, anditsoriginalrecipeshave allcontributedtopositioning itasastandoutplayer,from theusualfriedchicken options.Withitscommitment todeliveringhigh-quality chickentenders,thebrandhas cementeditsidentityasthe numberonerenownedchicken brandinthefast-casualdining

industry.Lastly,Slim Chickenshasworked tirelesslytocuratealoyal customerbasethat'shelped propelittotheunoposition. Overtime,thebrand'sclear andconsistentbrandidentity hasshapeditintoamajor

CEO,TomGordonandcofounderandCBO,Greg Smart,SlimChickenshas grownfromstrengthto strength.Theideabehindthe venturewasquiteelementaryprovidecustomerswiththe bestchickentendersintown,

player,notjustintheUSbut alsoabroad.

APowerhousewithHumble Beginnings

WhiletodaySlimChickens commandsaglobalpresence, thebrandhadquiteahumble beginningbackin2003. Startedinasmallgaragein Arkansas,byco-founderand

atanaffordablepricewith SouthernHospitality.The brandtookshapeasafastcasualrestaurantthat combinedqualityindoor diningwiththeconvenience andpaceofafast-foodchain. Overtheyears,whilethe locationsoftheventure multiplied,whatremained constantwasthelip-smacking

“We are ecstac to see the love and appreciate our customers have for the brand. As a brand, we couldn't be happier about the success we've garnered over these years. We hope to connue our pursuit of the next great summit in the months to come”

- Jackie Lobdell

tastethebrandisknownand lovedfor.

TheTeamBehindthe GrowingSlimChickens Influence

Atthehelmofgrowthare CEOTomGordonandGreg SmartCBOwhohave nurturedthebrandsinceits inception,playingakeyrole indeterminingitsgrowth trajectorythroughamulti-unit franchisesystem.Both foundersbelieveintheneed forawell-roundedbackbone forfranchiseeownersandas suchhaveworkedrelentlessly withtheteamtoensurethatno stoneremainsunturnedwhile supportingfranchisepartners. Atitsearlystagesandthrough itscontinuousgrowth,Tom andGreg,believeinsetting small,attainablegoalsthat leadthebrandtoitsultimate destination-asthenumber

onechickenfast-casual restaurantbrand.Theybelieve inadvocatingenough foresighttoplansmall milestonesofprogressthat leadthecompanyona consistentjourneyofsuccess.

Thesuccessofthebrandis alsoaresultofitsresultoriented,diligent,and hardworkingCOOand partner,SamRothschild.At SlimChickens,Samoversees theoperational,developmental andfranchiseaspectsofthe brand.Asaleaderwhovalues adaptability,Samhasensured thatthisvalueisintegrated intothewaythebrand operates.Sam'sstrategic thinkinghashelpedSlim Chickensmarchonthepathof success,tappingintobothUS andinternationalgrowthand buildingmomentum.

WhiletheSlimChickens brandwascultivatedand continuestobenurturedby TomandGreg,the responsibilitiesoffranchise developmentarehelmedby JackieLobdell.Underher astuteguidance,thebrandhas conquerednewfeatsevery year,expandingitssphereof influenceovertheUS,and bringingthetasteofitsclassic chickentenderstocustomers acrossthecountry Apartfrom hertalented,focused,and motivatedoutlooktoward franchisegrowth,Jackie bringsexperiencespanning over25yearsinsalesand marketingtothecompany. WithJackieastheVice PresidentofFranchise Development,andasa seasonedexecutive,shehas

Tom Gordon, CEO and Founder

hands-onexperiencein recruiting,awarding,and onboardingmulti-unit franchisepartnersfortop chainsacrossthecountry Givenherimpeccable franchisedevelopmentskills andlegendarysuccessledger, Jackiehasbecomeoneofthe topfemaleexecutivesinthe franchisedomain.Inaddition, whileCOOandPartnerSam Rothschildhandledall franchisedevelopmentfrom itsinceptionwiththebrand, hethenrecruitedJackieto createafranchise developmentdepartment. WithSamandthematured

globeincountriessuchas France,Spain,Germany, Poland,Turkey,andtheGCC.

SecuringaNiche

departmenttoday,thebrand hasspreaditsflavorsacross theUK,with32locationsas ofDecember2022. Furthermore,hecontinuesto spearheadgrowthacrossthe

SlimChickensisalsoabout capitalizingonqualityand flavor.Thebrandhas consistentlytoppedfastcasual dininglistsowingtoits dedicationtobothofthese factors.Andthequalityofthe brandstartsrightattheraw materialstage.SlimChickens believesthatflavorfulfoodis asmuchabouttheraw ingredientsasaboutthe cookingprocess.Tothisend, thebrandbelievesin procuring100%all-natural premiumtendersthatarelater dippedintheperfect Southern-stylebuttermilk marinadeandgentlyhandbreaded.Whileknownforits Southern-stylechickentenders

andauthenticsauces,the brandalsomakeslipsmackingwings,wraps, chickenandwaffles,southern sides,sandwiches,andjar desserts.

BuildingaFranchiseEmpire

Creatingaglobalpresence takesdedication,hardwork, andamulti-citynetwork.Slim Chickenshasthisnetworkin

Will Smith

Sam Rothschild, COO & Partner

place,thankstoitsingenious franchisesystem.Working likeawell-oiledmachine, SlimChickenfranchiseeshave helpedspreaditsflavorful tasteacrosstheUSandUK. Thebrand'sfranchise opportunitiescontinueto expandnotjustbecauseofthe tremendousgrowthpotentialit hasshowcased,butbecauseof

theunmatchedsupportthe teamoffers.Openinga franchiseisnosimpletask. SlimChickensunderstands thisandextendsallthehelp andsupportitsfranchise partnersmayneed.

Whetheritbesiteselection, marketing,training,or support,SlimChickensis therewithitsfranchisees everystepoftheway.Given itshistoryofqualitysupport, training,assistance,and guidance,SlimChickens continuestoattractseasoned multi-unitrestaurantownersto investinitsfranchise opportunities.

CuratingaLoyalBaseof 'Slimthusiasts'

Giventhatthefast-casual sectorisbeamingwithseveral

run-of-the-milleatingoptions, findingaloyalanddedicated fanbaseisameanfeat. However,owingtoitswellbalancedandjuicychicken tenders,SlimChickens achievedthisfeatrather quickly.Dubbed 'Slimthusiasts',itsfanbasehas madeSlimChickentendersa householdstaple.

CashinginonTrends

Capitalizingonmarkettrends andprioritizingcustomer experiencearecornerstonesof asuccessfulbrand.Thesame istrueforSlimChickens. Recognizingthetidalwaveof digitizationasacatalystfor growth,SlimChickens introducedaspeciallycurated appforitsloyalSlimthusiasts. AvailableonboththeApple andGooglePlaystores,this simple-to-useappcomeswith ahostofbenefitsincludinga tap-to-orderoption,referral points,andabirthdaytreats feature.Slimthusiastscanalso orderdirectlyfromtheapp andgettenderchicken deliveredtotheirdoorstep, courtesyofDoorDash.

PerfectingtheRecipeof Success

Renownedbrandsareventures thatcanfigureoutthe optimumbalanceof ingredients-nomatterthe servicevertical.Slim Chickenshasperfectedthis concoction,notjustinterms

Sartwell

ofitsauthenticandjuicy chickentenderrecipe,but alsointermsoftheambiance itoffers.Inspiredbythe simplegoalofoffering customersaholistic,friendly, andinvitingdining experience,SlimChickens hascreatednotjustalipsmackingmenu,butalsoan invitingatmosphere.The lively,family-orientedvibeof

SlimChickenrestaurants, coupledwithitstime-tested tendersrecipehasmadethe brandsuccessfulacross borders

AdaptingtoTackle Challenges

Therestaurantindustrywas oneofthemostseverely affectedsectorsworldwide duringthethreeravaging

yearsoftheCovidpandemic. Withlockdownprotocolsin place,indoordiningtooka serioushitasmany restaurantswereforcedto closetheirdoors permanently.Giventhis backdrop,SlimChickens' successinthebygoneyearis onethat'samodelinmany ways.

“At Slim Chickens, we are dedicated to the mission of providing good, hearty food, with the ease and convenience of a fast-casual restaurant”

- Jackie Lobdell

Placingadaptabilityatits verycore,SlimChickenswas abletoflipdistribution modelswithunmatched agility,evenwhenfacedwith thedirepandemicsituation Throughitsdrive-thru, delivery,curbside,pickupand cateringoptionsthebrand becameverynimbleandwas abletoaccommodate100% off-premisesales.Thebrands' abilitytoquicklymaneuver itssystemsandoperations enabledittoachieveover 40%positivecompstore salesgrowthinthelastthree yearsandsystemwide revenuegrowthofover35%

CharteringFutureTerrains

Thismomentumsecuredin 2022helpedSlimChickens achieveseveralmilestones, includingtheopeningofits 200thstore,andconquering 15newmarkets.Withthe lucrativeyearonitsledger,the brandcreatednewhistory with150developmentdealsin theU.S.andmorethan150 internationally.Jackiestates,

“We'veadded50new locationsthisyearbetweenthe USandtheUK. OurAUVfor group#1inthe2022FDD item19is$3,864,513*which isa13.6%year-over-year increase”.

Asfortheupcomingyear,the opportunitiesforexpansion areboundless.Currently,the brandplanstocontinuealong astrongtrajectoryexpanding itsfranchisechainacrossnew

marketsintheUnitedStates. Inadditiontobringingthe tasteofthebetter-chickentoa wholenewbaseof Slimthusiastsdomestically,the brandalsoseekstofurther fine-tuneitsfranchiseesupport systemtocreateastronger networkspanningbothsides oftheAtlanticincountries suchasFrance,Spain, Germany,Poland,Turkey,and theGCC

H & R JOHNSON

The Brand Reconguring End-To-End Lifestyle Solutions

Endura.JohnsonBathrooms offersasetofcompletesolutions rangingfromsanitaryware, faucets,accessories,and wellnessproducts.Also,Johnson Marble&Quartzoffersawide rangeofengineeredmarbleand quartzforvariousinterior applications.

TheCharismaticLeader

AtthehelmofH&RJohnsonis itscharismaticandinspirational Leader,ExecutiveDirectorand CEO,Mr.SaratChandak.His credentialsincludein-depth businessinsightsandhandson knowledgeofallaspectsof business.Hisprofessional experiencespansover29years withspecificexpertisein buildingmaterialindustry.Heis ahard-coreproponentofdatabackeddecisionmakinginall aspectofsalesandmarketing.

Livingandwork”spacesaredeeplyentrenchedinourpsyche andhavetheinnateabilitytoinfluenceourlives.Theneedto spruceupandre-createvibrantspacesisfulfilledbythe unassumingtiles,whichhavetheinherentabilitytoaddthatextrabitof appealtoyourpersonalspace. Whatbetterchoicethantilesthataddthe requisitepep,integratedwithprovidingthebasicfunctionalattributeof cleanliness.

InIndia,whenonethinksoftiles,H&RJohnsonimmediatelycomesto mind.Establishedin1958,H&RJohnsonhasbuiltalegacyof innovationoverthepastsixdecades.AdivisionofPrismJohnsonLtd., anintegratedandwell-establishedbuildingandconstructionplayerin theindustry,H&RJohnsonisreveredforitscommitmenttoproviding topnotchproductsandservices.

Fromtilesforresidentialandcommercialspacestothoseforindustrial use,H&RJohnsonservicesvariousapplicationsthroughitsbrands JohnsonTiles,JohnsonPorselano,JohnsonMarboniteandJohnson

PriortojoininginPrism Johnson,heheadedRAK ceramicsIndiaPvt.LtdasCEO andwholetimedirector. Hehas heldseniorpositionsinBell GranitoCeramicaandEverest Industries.

SaratChandakholdsanMBAin MarketingfromPuneUniversity

HehasalsocompletedPGDin SystemsManagementfromNIIT -Nagpurposthisgraduationin B.Sc.(Hons)fromSambalpur University.

InspiringValues

DeeplyentrenchedinH&R Johnsonareitsearthyvaluesof honesty,integrityandteamwork. Thecompanyaimstoimprove thelifestyleofitscustomerswith

productsthatmatchthehighest industrystandards.Bydeploying thebesttechnologicaltoolsfrom acrosstheglobe,H&RJohnson aimstoupholditspromiseof qualityassurance.

PersonnelAstheKey BuildingBlock

Thebrandascribesitssoaring

successtoits talented personnel.The teamatH&R Johnsonworks relentlesslyto innovateinall areasoftiling solutions thereby strivingto meettheneeds ofthemodern Indian customer.To bringoutthe bestinitsteam members,the company offerstheman open environment thathelps decodetheir hiddentalents. Thisalso encourages freeandoutof

with'ground-breaking innovation'.Fromreimaging bathroomtilingsolutionswith anti-skidandwater-repellenttiles todigitallyprintedwallandfloor tiles,H&RJohnsonhasalways beenattheforefrontof innovationinthetileindustry.A dedicatedteamofexperts workingattheIndustrial ProductsandNaturalResources Divisionofthecompanykeeps stokingthefireofinnovation. Thecompany'sgerm-freetile technologyisoneofthelatest engineeringbreakthroughs.Made withanantimicrobialcompound, thesetilesareadeptatkeeping germsatbaythroughouttheir lifespan.

CreatingaTilingMonolith

H&RJohnsonhassuccessfully createdatilingmonolithwitha widespreadnetworkofdealers acrossthecountry.Byleveraging itsundisputedexpertisein manufacturingbathroomtilesand kitchentiles,thecompanyhas alsodiversifiedintothe manufacturingofswimming, gardening,rooftopand countertoptiles.Hereareafew tilingsolutionsofferedbyH&R Johnson:

CeramicTiles

VitrifiedTiles

theboxthinkingthatcontributes towardsenhancingthepathbreakinginnovativedrivethe companyhaspioneeredand pursued.

InnovationastheBedrockof Success

H&RJohnsonhasbuiltastrong foundationthatissynonymous

GlazeVitrifiedTiles

IndustrialTiles

TacTiles

3DElevationTiles

DigiTiles

PorcelainTiles

Anti-StaticTiles

CoolRoofTiles

RadiationShieldingTiles

For us, innovation and a forward-thinking approach is the key to success. Our R&D efforts have always ensured our market edge, and they continue to propel us forward

Sarat Chandak

Executive Director and CEO

- Sarat Chandak

TheH&RJohnsontile ecosystemdoesn'tstophere.The companyalsohasexperience centreslocatedinvariouscities likeAhmedabad,Mumbai, Chennai,Delhi,Kolkata,Indore, andVaranasitonameafew. Customerscanbenefitfrom guidancefromExpertsacross productsegmentsofTiles,Bath fittings,Sanitaryware,Faucets andotherkeyassociated materials.

RaisingtheQualityBar

WithISO9001and14001 certifications,H&RJohnson diligentlystrivestodeliver immaculateproductsandservices toitscustomers.Everyproduct manufacturedbyH&RJohnson undergoesstringentqualitytests toensurethatitmeetsthehighest internationalstandardsand norms.Apartfromregulartesting ofin-boundrawmaterialslike clay,minerals,chemicalsand pigments,thecompanyalso carriesoutfrequenton-sitetests atminesfromwheretheraw materialsaresourced.This diligencehasearnedH&R JohnsonanOHSAS-18001 certification.

BuildingaGreenTomorrow

Cateringtothegrowingsegment ofenvironmentallyconscious customers,H&RJohnsonhas pavedthewayforgreentile manufacturing.Fromcutting downonfossilfuel-intensive processestoswitchingto renewablesourcesofenergylike

biomassandwindenergy,the companyhasworkedtoreduce itscarbonfootprint.The GreenPro-certifiedtilesfromH &RJohnsonhaveinitiatedanew eraofgreentilesthat significantlycontributesto Sustainability.Alltheseefforts haveearnedthebrand tremendous recognitionfrom customersandalsoaccolades fromcertifyingauthoritieslike GAILandBEE.

ABrightFuture

Withacomprehensivepan-India networkof1,200+exclusive dealers,10,000+sub-dealers,35 mainbranchesandnumerous HouseofJohnsonexperience

centresandshowrooms,the brandispoisedtotakeupthe challengesthefutureposeswith confidenceinitsinnateability andsinglemindedcommitment toallstakeholders.H&R Johnsonhastruetoitsname, consolidateditspresenceand cementeditsheritage

Development

Viable Growth: Technology Development Sustainable &

Giventhecurrentbattle againsttherapidly acceleratingpaceof climatechange,itisimportant thatsustainabilityiscognizedas asignificantpillarinallbusiness models.Consumerismhas attainedanewbroaddefinitional understandinginthisevolved marketspace.Whilethe fulfillmentoftheindividual's needsanddemandsisstill paramount,communitarianand planetaryconcernshavealso attainedseminalsignificance.

Companiesthatarecurrently operatinginthischanged landscapehaveadoptedseveral policychangestomeetthe demandsofthisnewage consumeristperspective.From ethicaltradepractices,fairwage normstowastereductionand recycling,theyhavehadto remoldtheirapproachinorderto remainabreastwiththechanging times.ARtechtoolshaveserved animportantpurposeinthisarea. CompaniesareusingARtoolsto educate,engage,andconnect withtheiraudiencesfornotjust salesaugmentationbutalsofor meetingthenewdemandsof sustainability

SustainabilityastheNeedof theHour

Today,consumersarevocalizing theirdemandforsustainable practicesmorethaneverbefore. Theirstrongapprovalforthe moreenvironmentallyand sociallyconsciousbrandsis clearlyevidentwithinthe contemporarymarketspace.In suchascenario,augmented realitytoolsofferavariegated listofsolutionstohelpboostthe sustainabilityratioofabrand. Someoftheseessentialways havebeenlistedbelow:

1.LiveAREvents

WithsolutionslikeLiveAR Events,companiescanavoid wastefulexpensesthatexpend ourreservesofthealreadyscarce resources.Unnecessary transportationcosts,excess printingmaterial,andthe miscellaneouswasteproduction associatedwithanyin-person eventcanbeeffectivelyavoided

whenbrandsoptforsuchlive AR-enabledevents.

2.ConnectedPackaging

Oneofthemostsalientboonsof usingARtechiswithregardto itscontributioninthefieldof connectedpackaging.Connected packingisadoubleedged weaponasitallowsbrandsto createimmersiveandengaging experiencesforcustomers whereintheycansimplyscanQR codesontheirpackagestoenter encapsulatingjourneys.Italso contributestowardsmaking productpackagingdesignsmore sustainablebyadheringtothe three'R'sofsustainability:

· Reduce

AR-enabledpackaginghelpsa brandenvisionitspackaging designbeforehandinhighquality,3Dresolutions,thereby removingtheneedtophysically printorproducepackaging samples.Real-timephotorealistic renderingcapabilitiesofARhave helpedenablethisfeatof reducingtheneedfornumerous physicalprototypesofadesign idea.

· Reuse

Reusabilityisanimportant componentofreducingwaste production.Iftruesustainability istobeachieved,productsand designsmustbeideatedwiththis principleinmind.Forinstance, inthearenaofconnected packaging,AR-enabledtrigger imagesorQRcodescanbeused todeliveranovelexperienceto consumers.Brandscansimply updateorholisticallychangethe informationdeliveredbytheAR

tools.Thisapproachprovidesa virtuallywaste-freewayof providingcustomerswith unlimitedexperienceswitha singletool.

· Recycle

Althoughrecyclingasan importantbrandstrategyhas beenin-vogueforawhile, sometimesconsumerscanbe confusedabouthowtoexactly recycleaproduct.ARtoolshelp guidecustomersvisuallyasto theentireprocessofrecycling. Theycanhelpcustomersaccessa largewarehouseofinformation abouthowtoadequatelyrecycle theproductoritspackaging. Moreover,toboostrecycling further,brandscanoffer customersARtreatsorrewardslikeafunfacefilteroranAR minigame-forsuccessfully recyclingtheirpackaging.

3.AStepTowardsSocial Sustainability

Itisimportanttounderstandthat sustainabilityisnotsolely

connectedtotheenvironment. Thisimpliesthatconsumersare equallyconsciousaboutsocial sustainabilityparametersofthe brandstheyfollow ARtech helpsmakethe'behindthe scenes'ofanenterprisevisibleto customers.Ithelpsconnectthe consumersandworkersofa brand.Forinstance,Chiquita (oneofthemostwell-known producersofbananainthe world)usedARtechtoconnect theircustomerstotheirfarmers, theyshowedtheirclientshow theirproducttravelsfromfarmto table,recognizingthehardwork ofitsworkers.

Suchstepshelpbuildsocial sustainabilityastheyshowthat companiesarenotsolelychasing profitmarginsbutareequally concernedaboutthewell-being oftheircontributingworkers.By focusingonthequalityoflifeof itsworkers,brandsshowhow consumersaffecthundredsby virtueoftheirsinglepurchase, nottomentionthatthisalso

contributestowardsthe simultaneousdevelopmentofthe community.

AR-techcanalsobeusedby mostgeographicallydispersed teams,therebyreducingtheneed fortravel.Thiscontributestothe sustainabilityindexofabrandby reducingthecarbonfootprintof theventurebyminimizingits travelneeds.Thebeautyand ingenuityofARtoolsliesintheir abilitytominimizeabrand's wastegenerationratio.Bytranslocatingmostoperationsonthe virtualplatforms,suchtechtools helpboostboththe environmentalandsocial sustainabilityoffirms.When companiesembracesuchnovel techtoolstheycontribute towardssafeguardingthescarce resourcesofourplanetearth whilesimultaneouslyhelpingthe developmentofcommunities acrosstheworld

Legal Aid for Medical Professionals MEDINS LEGAL

Astheworldaspires towardsgrowthand development,legal advisorsplayacrucialrolein growthandfreedomofsociety. Theinteractionbetweenlawand medicinehasforgednew dimensionsinhumanbehaviour andrelationship.

ContributingMedico-Legalcases coverageforHealthcare Professionals,MedinsLegalan extraordinaryfirmbelievesthat MedicalFraternitydeservethe bestfortheservicesthatthey givetotheMedicalHealthcare Professionals.Itisthemost renownedorganizationinDelhi NCR/PunjabandRajasthanthat putslightonMedicalLaw, MalpracticeandPersonalLegal ServicesforMedical Professionals.

PioneerofMedinsLegal

KushalMalhotraisaFounder andCEOofMedinsLegal.The dynamicpersonalitytrailedhis lawfromtheGuruGobindSingh IndraprasthaUniversity,Delhi, andcurrentlyensuinghis DiplomainMedicalLawsand EthicsfromtheNationalLaw SchoolofIndiaUniversity.His helpingessencetowardshis clientsandranksbyservingthem witheminentandcutting-edge tacticstoaccordeverycategory oflegalconcernsdiffershim fromotherlegaladvisors. Benevolent,persistent,and approachingout-of-sight solutionstocomplexcasesled himtowardtheraysofsuccess.

VisionandMissions

MedinsLegalacknowledgesthe missiontodelivertheMedical Fraternitythelegalaidamongall rangeofMedico-Legalcases liableuponthemregardlessof whethertheyactedvigorously TeamMedinshasanassociation withthemostremarkableLaw Firm“TritentLegal”having experienceofmorethan20years inthefieldofMedicoLawsand havingclienteleofIMA/DMA andmanyrenowneddoctors. MedinsLegalconsidersits privilegetoservesolutionsthose whohavedevotedhumanity withoutanyfavourinreturn.

Theirmembershipcoversall legalissuescommittedby medicalprofessionals.Theirstaff alwaysthrivestoassisttimely withlegalassistanceand insurancecoveragethatis availableanytime.

GenesissubjecttoMedins Legal

MedinsLegalaspiretoyielda complexsolutionforidentifying potentialrisks,andstylingtasks likepreparationofdrafts, appearanceincourtsforall Doctors,Para-medicalstaff, Nursinghomes,Hospitals, Dentists,Psychologists, Physiotherapists,Labs,Cosmetic Surgeons,Pharmaceuticals,and IVFCentres.Theirlegalexperts areindividuallycompetentto acquireallsolutionsforthe clientsastheyareexpertsintheir respectivefieldsandside-by-side givepreferencetopersonalcases, open-endedorcrisp.

ToHittheJackpot

Havingruminationofastart-up beliefandimitatingitinto existenceisnotacupofteabut KushalMalhotramadeit fortuitouswithhisempowering opticsformedicosocietythatis trulyinoughtforLegalremedy. Theirmissionistoimport innovationsthroughouttheglobe wherefirmsneedidealistswho

- Kushal Malhotra

“

Adv.

CEO & Founder

havethepotentialtothinkof ground-breakingsolutionsand bringthemtolight.

Theirassociationfirmhas alreadymadeabenchmarkasthe peerlessmedicalaidorganization accomplishinganawardof certificationofappreciationby theBusinessConnectforbeing

oneofthetop 10most auspicious associateLegal consultantsin India.Another biggesttriumph istheIndian Achievers Awardfor Emerging Companyin recognitionof Outstanding Professional Achievement and contributionin nationbuilding whichwillbe keepingthem aheadoftheir opponents.

Correlation

withClient MedinsLegal believesthat

clientsarethebackboneofany firm.Determiningphone numbers,officephonenumbers andemailaddressescanhelp cultivateanetworkwiththe clientregardingthelatestcase, andlawsconcerningmedical laws.Theresultsyouare providingtoclientsshouldspeak forthemselvesandithelpsin

gainingthetrustofyourclients andpositionyouasapersonthey wanttocomeback,”asserts Kushalonclientrelationships.

SuccessMantraofMedins

Legal MedinsLegalcontrivedaplace inmedicolawbydelivering supremacy,transparency,and excellentresultinhandling medicolegalcasesandalso backbreakingworkoftheteam. Theoutstandingapproachin Medico-Legalmadeitthe leadinglawbrandatitsnative place.

KushalMalhotradelivershis thoughtsonaspiringyouth entrepreneurs,“Alwaysremain downtoearthandopinedafter gettingsuccessinlife.People onlyapproachthosebusiness ownerswhoaretrustworthyand familiarwiththeresult,so alwaysspeakthroughwork ratherthanwords.”

Kushalrevealshissuccess mantrathat“Ifpeopleaddress youace,bereadyfornegative commentstoo.Acceptcritics withanopenmindandworkon flawsmoreovertakegooddeeds asablessing,botharethepillars thathelpyoutoachievenew heightsinlife”

- Kushal Malhotra

“ Medins Legal provides box solutions to complex medico legal cases that made us outshine the crowd”

Kushal Malhotra

Today'sworldhasbecome smaller,moreconnected. Withmoderntechnology andinfrastructure,establishinga businesshasbecomeeasier.But thetruesuccessofbusinesslies inharnessingtheglobal purchasingpower.Circumstances arefavorableforanyenterprise tofarewellintheglobalmarket, beitretail,logistics,consumer servicesormanufacturing industries.Opportunitiesare abound.Thereisnodearthof opportunities,andtherewards forsuccessfaroutweightherisks offailures.Therootforsuch advancesisglobalization. Globalizationcanbetraced

allthewaybacktotheRoman civilization.Theyhadtrulystarted theglobalizationrevolution.In morerecenttimes,theconceptof globalizationwaspopularized furtherbyThomasL.Friedmanin hisbook“TheWorldisFlat”.In thisbookhearguedthatthepace ofglobalizationwasaccelerating, andthatitsripplingeffectwould continuetoimpactbusiness organizationsandbusiness practiceseveninthe21stcentury Goingglobal,atermthatis quicklybecomingpopularandis definedastheworldwide movementtowardseconomic, financial,trade,and communicationsintegration,isas importantforsmallandemerging businessesasitisforlargeand alreadyestablishedcorporations.

Takingabusinessoutintothe globalmarketcanbea challenginganddauntingtasks. Hereareafewthingstobekeptin mindthatcanhelpyourbusiness notonlysurvivebutflourishin internationalmarkets.

Localizingyourbrand

Thefirstandforemostthing neededtomakeyourbusiness successfulisunderstandingthe cultureofthecountryyouwantto setupyourbusinessin.Andthe mainfactorthatgoeshandinhand withcultureisthelanguage.Itis paramounttohaveathorough understandingofthelocal language.EventhoughEnglishis thepredominantlanguageofthe world,localswouldconsideryour businessforeignifyourefuseto usetheirlanguage.Theywould happilyflocktotheiralready existing,locallanguagespeaking

businesses.Servingconsumers whoseprimarylanguageisnot Englishshouldbethefirstthing onyourdocket.

Onceyouhaveagoodgriponthe locallanguage,caremustbetaken tounderstandthecultureofthat region.Businesspromotion shouldbedonecarefullysoasnot tohurtsentimentsofthelocals.If anything,youshouldconformto theirculture,whichwouldmake yourbrandmoreendearing. Humansregardorganizationsthat understandtheirculturewithgreat respect.

Employinglocalprofessionals. Wheneveryouareexpandingtoa newregion,italwayshelpsifyou hirethelocalprofessionalsrather thanbringingprofessionalsfrom yourowncountry Thefirst questionthatlocalsalwaysask whenevertheyseeanewbusiness openupintheirregionis:“How manyjobsaregoingtoget created?”Theyhopeandwishto work,andiftheylearnthatthe neworganizationthatisbeingset upisreadytoemploythelocals,it wouldmakeyourbrandappear morefriendly.Wordofmouthisa crucialfactor,andtheemployees workingtherewould automaticallyspreadtheword aboutyourbusiness,makingyour brandmoreknownregionwide. Ontopofthat,itwouldbemuch cheapertohirelocalsthan bringingprofessionalsfromyour homecountry.Thereisalotofred tapeandbureaucracythatcan lengthenestablishingyour workforceandmakeitheavyon yourpockets.Hiringlocalswould simplyeliminatethisproblem.

Researchoverseasmarket

Alwaysensurethatyouhavedone properresearchaboutthelocal cultureanduniquemarket conditionsoftheregionwhere youareexpandingyourbusiness. Theresearchshouldinclude relevantregulations.Thebestway todothisisbysendingateamon thegroundtothevariouspartsof theregioninyourexpansionplan. Besidesdispatchingamarket observationteam,havesomeof yourbestmindsspendtimewith thelocalstobetterunderstand theircultureanddevelopcontacts.

Overseasmarketscanhold significantgrowthpotentialforall typesofbusinesses.However,it takesapropertransitionstrategy tosuccessfullyexpandfroma localtoaglobalreach.Several largebrandshaveestablishedan impactfulpresenceabroad,and thesamecanhappenwithyou.

Thedifferencebetweenthe successandfailureofyour productdependsentirelyonthe differencebetweengoodandbad marketresearch.Thisringseven moretruewheninitiatinga workspaceinforeignmarkets.

Allthevariouschallengesand obstaclesofmarketentryare compoundedwhenyouentera marketwithdifferentcultures, customs,languages,laws,and infrastructuretowhatyou'reused todealingwithinyourhome market.Ifrigorousresearchisnot conductedbeforehand,therisk significantlygrows,andyour businessmayhaveahardtime surviving

PROCORE TECHNOLOGIES Reinventing the Construction Pace

Thedynamicworldof innovationshaswitnesseda simultaneousexpansionin digitalization.Everysectorhas impactedbytechnological evolution,soareleading constructioncompanies.Several constructioncompaniesare admiringsoftwareandautomation forsimplifyingtheconstruction process.Amongtheseleading constructionenterprises,Procore Technologiesillustratesitsidentity bydeliveringtop-classservices astutely Apreeminent constructionsoftwarecompany makingcustomers'experiences moreseamlessandhassle-free.

TheLeadingLightof ConstructionSector

ProcoreTechnologiesisacuttingedgeconstructionsoftware companyestablishedin2002and headquarteredinCarpinteria, California,US.Itisacloud-based constructionmanagementsoftware companythatallowsteamsof

constructioncompanies,project managers,contractors,property owners,andpartnerstocollaborate onconstructionprojectsandshare accesstodocuments,planning systems,anddata,usingan Internet-accesseddevice.

Whenthetrailblazerentrepreneur, TooeyCourtemanchehustledwith theconstructionofhisnewhome inSantaBarbara,hisinstinctof creatingsuchsoftwareoriginated andentitledProcoreasfeedback ofhisstruggle.Thissoftwarecan streamdataandvideointothe systemthroughdronesandcan tracktheactivitiesoftheworkers onsite.Theastutesoftware includesseveralfeaturessuchas drawingmarkups,meeting minutes,anddocumentstoragefor allproject-relatedmaterials

ArchitectofthisInnovative Company

CraigTooeyCourtemancheisthe CEOandFounderofProcore.He isatrailblazerentrepreneurwho changedtheconceptofthe constructioncompanywithhis innovativeinstinctbyleveraging thepowerofavant-garde technologiestoenhance constructionprojectmanagement. Intheinitialphaseofhis professionallifeasabuilder,he divertedhisinteresttowardsthe technologyindustryintheSan FranciscoBayArea,wherehe

ownedasuccessfulweb applicationfirm.Byutilizinghis dualknowledgeofconstruction andtechnology,heblendedboth andinventedaCloud-based software.Today,thousandsof constructionprofessionalsmanage theirprojectswithProcore relentlesslyworldwide.

BenefitsDeliveredby UnassailableBrand

Procoreisaperfectblendof technologyandconstructionthat connectthebuilderorcontractors withtheirteamtomakedecisions betterandfaster Thecompany offersavarietyofsolutionsto managealltheprojectsinjustone click.Somearedescribedbelow:

ProjectManagement

Thesoftwareprovidesanew directiontotheconstructionwork withthemobilecollaborationtools thatarebuiltfortheconstruction sitestomakeiteffortlessfor everyoneforaclearunderstanding ofwhatisneededtogetdone everydaytostayonscheduleand preventrework.Itexpertly capturesandmanagesallproject consistency Withthistool, everythinggetseasilyaccessible underonerooftominimizethe riskandtackleprojectdisputes. Crucialpiecesofinformationget updatedinstantlysothatall stakeholdershaveultimate visibilityandunderstandingofthe workingformat.

ProjectFinancials

Foranyconstructionwork,costing isanimportantfactorthathastobe takenintoconsideration This constructionsoftwarebrand providesout-of-the-boxcost

-Tooey Courtemanche

People search for beautiful places; we reinvent places beautifully”

“

managementsolutionsandmakesit easiertomanagetheaccurate budgetasperrequirements It generatesdetailedfinancialreports andtracksrecordsofexpenditures. Procoreoffersreal-timevisibilityto thefinancialaspectsoflaborcosts withaninstantupdateregardingthe budget

Analytics

Procoreprovidesthebestanalytical solutionsforprojectsthatturndata intobusinessintelligence.It convertstheprojectdatainto actionableinsightsthatleadyour businessdiligently Procore identifiesthepatternsusing MachineLearningtoupgrade forecasting.Procureanalytics customizethereportsforevery

clientforthe beneficial outlookofthe project Itgives visualizedreports sothatanyone canunderstand theconcept conveniently

Qualityand safety

Forany construction companysafety andqualityare essentials These toolsare basicallybuiltfor

task.Constructionprofessionalsare capableofembracingtechnology though,theyhadnoideaabout findingtherightdirectionand guidance Takingintothenote, ProcorewasestablishedbyTooey withabeliefthatthepowerof bindingpeopleandtechnology togetherwillmutateindustriesand revamplives

QuickLookatthe BackbreakingSuccess

SinceProcorewasestablishedin 2002,itbolsteredconnecting owners,specialtycontractors, architects,engineers,andgeneral contractorsunderoneroof.This distinguishedcompanynow awardingmillionsofusersinmore than150countriesworldwide The companyhasenrichedfroma singleproductintoafullstackof productsthatseamlesslyintegrate withitspowerfulAppinthe marketplace.

thesitestocomforttheworking teamonsitetocontributetoand adheretotheconstructionsafety rulesandqualityevidence Procore trackallmandatorydocumentation, materialsamples,andrecordsto ensurestandardswithdifferent authenticationmethodsthatcreate accountabilityalongtheway It compilesinformationfromsite teamsforgreaterinsightintothe rootcausesofqualityandsafety issues,riskybehaviors,nearmisses, andincidents

StrengtheningtheLoopHoles

Thebiggestchallengewasto changethescenarioofconstruction companiesbyinventingthelatest technologiestomakeituptothe

IlluminatingBeamof Forthcoming

Today,Procoreisaidingvarious constructionimprovisationwithits world-classtechnological approaches.Thecompanyhelpsin buildinghospitals,community centers,stadiums,roadways,and more.Itbenefitstheircustomer withnew-fangledsoftwaretowork fasterandsaferatthesametimeit reducesbudgetsandupgrade sustainability Thisbroad impressionfosterthecompany forwardinthecompetitivemarket globally

We invent possibilities for construction specialties to multiply their success with technological advancement”

Tooey Courtemanche CEO and Founder

-Tooey Courtemanche

Don't Walk the Path That Leads Nowhere

Startingabusinessisa dauntingtask.Mistakes areboundtohappen.Even iftheideaofstartingupyour ownbusinessdoesn'tmakeyou nervous,itisworthstepping backandensuringthatyoudon't makeamistake.Notallmistakes couldbeavoided.However,there aresomecommonmistakesthat oneshouldbeawareandwary about.Evenasimpleorasilly mistakehasthepotentialto sabotageyourbusinessandturn itintoafailure.Enthusiasmcan bothbeaboonandacurse;your excitementandpassiontolaunch yourbusinessintotheworldcan bringyoumassivesuccess,but thesamecouldcauseyouto overlookcertainthingswhich wouldeventuallybringyou financialruin.

Andthere'snoshameinmaking mistakes!Eventhesavviest entrepreneurshavemadethem. Youcanlearnfromwhatothers havedonewrong.Knowingthe mostcommon,andbiggest, mistakesthatpeoplemakewhen startingabusinesshelpsyou avoidtheverysameproblems. Growingyourselfandgrowing yourbusinessgoeshandinhand.

WithoutBusinessPlan

Abusinessplanisaformal writtendocumentcontainingthe goalsofabusiness,themethods forattainingthosegoals,andthe time-framefortheachievement ofthegoals.Italsodescribesthe natureofthebusiness, backgroundinformationonthe organization,theorganization's financialprojections,andthe strategiesitintendstoimplement toachievethestatedtargets.It shouldalsohavemarketanalysis, includingcompetitiveresearch onsimilarcompanies.Inits entirety,thisdocumentservesas aroad-map(aplan)thatprovides directiontothebusiness. So,youcanseehowimportantit istohaveabusinessplan.Itis akintogoingonatripwithout GoogleMaps.Alongwiththe abovestatedaspects,business planhasonemorerole;itinstils confidenceinyourinvestorsas wellasyourteam.Incaseyou don'tneedtofundingfrom investors,youcangofora shorterbusinessplan,whichis calledasleanstartupplan.But thebasicideais,aproper businessplanhelpsyoualot:it willhelpyouthinkobjectively aboutyourgoalsandhowyou plantoachievethem.

InsufficientFunds

Thisoneisprettyobvious.Not havingenoughfundingwould certainlyleadtotheinevitable demiseofyourbusiness.Butthis doesnotonlymeanhaving funding.Whatwemeanbythisis havinganideaofhowmuch fundingyourbusinesswill require,abreakdownofhow muchfundswillbeallocatedto whichaspectsofyourbusiness, howthefundingwillbesecured, etc.Therearesomebusinesses thatrequirealotofmoney,like restaurantsandhotels.Other businesseslikefreelance photographydoesnotrequireas muchmoney Also,havingan ideaofhowmuchmoneywillbe allocatedtowhichdepartmentof yourbusiness,likemarketing, staffing,etc.Whileobtaining financingisoftenahugehurdle forstartups,therearemanyways tofinanceasmallbusiness,so youaren'tlimitedtojustone option.

Herearesomestrategiesto consider:

Usingpartofyoursalaryto fundyournewventure. Usesomeofyourpersonal savingstogiveyoursmall businessaboost.

Applyforabankloan,which cangiveyouanicechunkof moneythatyoucanuse towardsyourbusinesscosts. Raisemoneyonlinewiththe helpofacrowdfunding campaign.

PoorMaintenanceofBusiness Records

Keepingpreciserecordsofyour businessisaverycrucialtask. Iyes,itistimeconsuming,and akintoachore,butwecannot stresshowimportantthisis. Evenifyourbusinessisaone manarmysituation,itisstill paramounttomaintainadequate records.

Tobeclear,bybusinessrecord wemeanexpensetrackingand income.Whiletherearemany reasonsastowhybusiness recordsmaintenanceis important,thesinglebiggest reasonisthatbusinessowners losetaxdeductionswhenthey're auditedbytheIRS.Take,for example,thethousandsof businessownerswho'velosttheir mileagedeductionsbecausethey didn'tkeepanadequatelogof theirbusiness-relateddriving. Seewhatwemean?Keeping recordsliterallypaysoff.Ifyou areeveraudited,youneedto furnishproperprooftothe auditor.Theauditorisnotgoing

totakeyourwordforit.You needclearrecordstobackup yourreturnsandprovetheir accuracy

Thereareabunchofoutstanding accountingsoftwarepackages thatcanhelpyoumaintainyour records.You'veprobablyheard ofafewdifferentbookkeeping programsthataregreatforthose runningaBusiness-of-One.Be suretotestoutafewofthemto seewhichoneworksbestfor you

Top-notch Remedy for Cyber Threats

Theacceleratingpaceof innovationsimpacts millionsoflives throughouttheglobe.The continuousevolutionof technologyinvited opportunitiesandadvancement, although,hand-in-handensued pavementforseveralcyber threatstoo.Ithasbecomea vigorousbreakthroughby leveragingthepotentialof automationandsettledasa trendforsomecyberusers. Resistingcyberthreatsisnotan easytask,however, SentinelOnemadeitpossible withitsboundlessinnovative solutions.Itinstantlyprovides immunitytocyberthreatsatthe fastestmomentum,robust scale,andhigherauthenticity thanever

TheBackboneofCyber World

Thecompanyentitled SentinelOneredefining cybersecurityisfoundedin 2013byTomerWeingartenand headquarteredinMountView, California.ItisAmerican cybersecuritylistedonNYSE. Throughtheirincredible approaches,theydeterminethe abilitytochallengethecyber threatsoftoday.Thecompany thrivesrelentlesslytodefeat everycyber-attacktakingplace everysecondofeveryday The accesstoadoptingtechnology likeartificialintelligenceand automation-drivenendpoint protectionserviceshasmade SentinelOneoneoftheworld's avant-gardecybersecurityfirms withinadecadebyoffering deliberatelysubtleresultstoan exceedinglyintricatedispute.

IngeniousTech-mind behindtheCompany

TomerWeingartenisaCEO andFounderofSentinelOne. Tomerhasarevolutionary instincttotransformtheideaof protectingthedataanddevices ofenterprisesbyinventingsuch softwarethatdoesn'tjustkeep eyeonbutforbidsandalters reality.Overthespanofhis

career,Tomerdivedinto distinctfields,including softwaredevelopment,VPof Products,andCTO.He instrumentalizedhisexpansive experiencesinthefieldof cybersecuritytocurate maliciousthreats.Weingarten's cornerstonehasalwaysbeento makecertainoftheinventions thatconsumersaroundthe worldaresatisfiedwiththe servicesbeingofferedandthat thecompanyoffersarobust cureforthecyberdilemma. Underhissupervision,the companyhasdoneexceedingly welltofulfillalldemandsofthe clients.

UnmatchedPlethoraof Offerings

SentinelOneisaleading cybersecurityproviderthataids cybersolutionstomany renownedorganizationswith theirastutelyincorporated services.Itsapproachof admiringnew-fangled technologiesprovidesendless securitytothedataanddevices. Someareexplainedbelow:

VigilanceRespondPro

Thisfeatureprovidesastandard ManagedDetectionand Response(MDR)servicetwo

-Tomer Weingarten

“

Tomer

stepsaheadtocounterdigital forensicanalysisandincident response(DFIR).Itdetects threatswithcutting-edgeAI technology.VigilanceRespond Proofferspost-mortem consultationsandforthcoming guidance.Itguideswiththe bestinsightsconcludedfroma depthinvestigationwith analyticaltechniquesleveraged byexperts.Itprovidessolutions

suchas malware reversing, maliciouscode obfuscation, intelligencedrivenhunting, andsoon.

Technical Account Management

Technical Account Management amplifies enterprise supportservice witha determined contactandan advocateat SentinelOne. TheTAM establishesan

impendingcybercrimes,andso onwithintelligence-driven, cross-platformthreathunting.It deliversquickrecoveryand keepsanorganization responsivebyactively communicatingnotablethreats whenevertheyarise.

Watchtowerprovidesremedial guidanceonemergingcyber threats.

OvercomingChallengesof Tech-threats

BeingaCybersecurity company,dealingwiththe advancedlevelofcyberthreats isnotaneasyjob.Severalyears ofpracticeandakeen knowledgeofacyber-attacker's mindsetareneeded.Continuous enhancementwiththealtering worldoftechnologyand inventionsisachallengingpart foracybersecurityfirm.World acknowledgingthe technologieslikeAIandML, Cloud,Blockchain,and bountifulmoregivingriseto variousseriousattackslike ransomware,phishing,cloud attacks,andmanymore.

intimateunderstandingofthe securitygoalsandpermitsa long-termoptimizedand successfulproductexperience. Itunderstandstheprogram performsbetterwithregular updatesandreviews

WatchTower WatchTowerbooststhe visibilityandactionabilityof cyber-attackerstechniques,

SentinelOnetackledthese threatsdynamicallywiththeir astuteandadvancedremedies andbecomethemostliked cybersecurityfirmworldwide.

HallmarkingtheTrailto Fruition

SentinelOnealwaysprospers bulletproofsecurityfromcyber threatslikemalware, ransomware,etc.for enterprises.Itheadedhighin

We are a problem solver, we dive into cyber threats, analyzes them, and oers full-proofed security to your data

Weingarten CEO and Founder

-Tomer Weingarten

theworldofcybersecurityand washonoredwithlotsof accoladesasthebestemerging technologyaward.Itisthe biggestaccomplishmentforthe company.Apartfromthis,they builttheworld'sfirstDIY

MarketResearchTool,afully automatedandself-served platformtooffersurveysand getconsumers'opinions. Buildingthefinestfull-fledged socialvotingcommunityis anothermilestonethat interleavestheonlinepanelthat revolvesaroundquestionsand answers.Theinventionofnextgenerationendpointprotection withaworld-changing approachthatcompletely redefinestheorbitofdetecting andprotectingenterprises'data fromalarmingcyberthreatsis anotherkudosofthecompany

ThedazzlingFuture SentinelOnewitnessedmassive growthinthenumberof

networkeddevicesand providedimmensefacilitiesto prominentcompaniesthrough theirpowerfulsecuritytoolsfor protectingbeneficialdata.This successattractedtheworld's largestcompaniesascustomers andearnedmammothsuccess asthe7thlargestcybersecurity companyandhopesforadding moreflyingcolorstothe journeyahead

-Tomer Weingarten

“

Latest Tech Tools Shaping Innovation across Industries

Inthecurrentdigitalage,technologyhasbecomeseminalinguidingandshapinginnovativebrands.The mostformidableinnovationtrendsleadingcurrentlydominatingthemarkethaveinvariablyleveragedthe boonsofmoderntechtoolstobecomethesensationtheyaretoday.Technologyisthustheindispensable digitalhandshapingagility,innovation,andbusinessgrowthintherapidtransformingmarketlandscape. Withoutthemoderntheincorporationofmoderntechnology,wecannotpossiblyimageafuturethat's innovativeandbrilliant.

TechtoolslikeAI,blockchain,ML,andothershaveplayedakeyroleinredefiningtheverymeaningof innovationandautomationalongmyriadindustryverticals.Therefore,recognizingtheimportanceoftechtools ispivotalwhentalkingaboutthecreationandnurturingofinnovativebrands.Butwemustalsoappraisethese brandsandtheiringeniousdrivestoperceptivelyincorporatethesetoolsintotheirbrandstrategiesand campaigns.Listedbelowaresomeoftheexemplarytechtrendsthathaveshapedthegrowthtrajectoriesof innovativebrandsin2021:

Therealinnovativeonusliesinbeingabletostrategicallyandcreativelyuseatechtoolforpurposesotherthan theespeciallydedicatedones.Thisissomethingthatmanybrandshaveachievedwiththecovetedblockchain tech.

1.Blockchain

whilewespeakofblockchain technology,weoftentendtothink abouttheworldofcrypto, however,innovativebrandshave leveragedtheboonsofthistech toolforthesimplificationof storageandtransactionaspectsof theirbusinessmodels.The ingenuityofblockchaintechhas beenusedbyhealthcarebrands, retailmarketers,fintech,andecommercebrandstodecentralize controlandeliminatethird-party interferences.Itisalsobeingused creativelytoleadinnovationin thebankingsector.Distributed Financeisanup-and-comingfield guidedbytheinnovative utilizationofblockchaintech.

2.Edgecomputing

Tocraftaninnovativebrand,you needtobeabletoaccessand computedatasetsatanaccelerated pace.Inthecurrentdigitalage, laggingisequivalentto redundancy.Edgecomputinghas beenasignificanttechtoolin helpingfirmsovercomethiscore setback.Sincedataanalysisforms thecornerstoneofanyinnovative campaign,brandsareincreasingly usingedgecomputingto minimizelatencyandresponse time.

What'smoreisthatinnovative brandsareembracingedge computingtominimizecostsof storingdatasetswhileavailingof theeasytocategorically classifyingthem.Brandshave

alsoventuredintousingthe benefitsofedgetofuelthe evolutionoftheInternetof Things.Forinstance,usingdrones thatdirectlycommunicationwith anenterprise'sIoTplatformand conductpeer-to-peerexchanges.

3.ArtificialIntelligence

Whenlistingthemostingenious toolsshapinginnovation,wejust cannotaffordtobypassthe importanceofAI.WiththeeverexpandingdomainofAI, innovationseemstobethe inevitableend-product.Wehave alreadywitnessedtheideationof productslikeAlterEgo,thatisa mind-readingwearableandthe humanrobot,Sophia. WiththehorizonsofAI overflowingwithinnovative possibilities,manybrandsacross industryverticalsaretryingto inventtheirownversionsofAI dronesandrobots.Whilemany havealreadystreamlinedtheir deliverychannelsbyvirtueofAIempoweredtools,otherswillsoon followsuit.

4.Automation

Undertheblankettermof automationwecanclassseveral differenttypesoftechtools. Whilewehavecoveredsome alreadyonthislist–likeAI-there areafewothersthatcontributeto therisingtideofinnovationinthe industry.RoboticProcess Automation,NaturalLanguage Processing,low-codeplatforms

coupledwiththeoverall democraticizationoftechnology hasleadtoaorganization-wide distributionofpowerful capacities.

Thisimpliesthatinnovationcan nowbefuellednotonlybytop executivesandmanagementlevel players,butcanbeequally possibleatthegrassrootsofthe organization.Thishelpsmake everyemployeeaninnovator,an ingeniousarchitect,possessingthe abilityandaccesstotoolsneeded tocraftsomethingunforeseen.

Sincebrandshaveahugevolume ofoptionstochoosefrom,they alsohavethecapabilitiesof moldingeachtechtoolaccording totheirownspecificneedsand requirements.Customizingeach layeroftecharchitecturehas furtherfosteredthegrowthof innovativecampaignsand strategiesforbusinesses.The aforementionedtechtoolsare simplythetipoftheiceberg. Thereareseveralotheremerging toolsthatareproductsofthe innovativespiritsofbrands.Thus, innovationassuchisatwo-way process.Whiletechtoolshelp boostinnovativecapacitiesof brands,newtoolsmaybeideated asaresultofthisinnovativedrive. Brandsareequallyresponsiblefor infusingnoveltyintothefieldof technologyandaddingtoits arsenalofrevolutionarytools

Gearing Up the Socializing Space

Thesocializinglandscape haswitnesseda revolutionizingchange overtheperiodofbygone decades.Themostnotable technologicaladvancementhas changedthewayof communicationwithothers throughvideochats,messages, andconferences.Itmade connectingfamilyandfriends effortless.Ontheotherhand,it alsohelpsinflourishing businessesthroughvarioussocial mediaplatforms.

Thebestthingaboutthis technologyiswehaveoptionsfor whichplatformisbetterforus ratherthanstickingtoasingle one.Severalappsaretrending andamongthem,Tangomadeits

identitymesmerizinglyby featuringdivergentwaysto connectpeopleandsocialize aroundtheglobe.Peopleavailing freemessagingservicesofthis leading-edgeTangoplatform worldwide.

InnovativePlatformfor ConnectingPeople

Tangowasfoundedin2009in MountainView,Californiabya creativepersonalityUriRaz.He intendstoconnectpeoplearound theworldwhichinspiredhimto innovatethistrendingplatform. TheCalifornia-basedcompany hasbranchesinTelAviv,Kyiv, Minsk,andSaintPetersberg.Itis athird-party,cross-platform messagingapplicationsoftware forsmartphonesdevelopedby TangoME,Inc.Theappiscostfreeandstartedasthefirst providerofvideocalls,texting, imagesharing,andgamesona 3Gnetwork.

Tangohasmorethan400million usersworldwide.Itwasratedas thesimplestmobilechat applicationwithagoodrangeof support.Itdivedintothelivestreamingworldandturnoutasa B2CplatformforLiveVideo Broadcast,Combininghighqualityvideostreaming,live

messagingchat,andadigital economyintheyear2017. Peopleareencouragingthis platformforconnectingpeople throughouttheglobe.

TheCreativeLeader

UriRazisabrilliantCEOand FounderofTango.Accordingto Uri,Tangohascreateda connectionbetweenfamilyand friendsinadigitalizedway.His creativeinstincthascompressed thedistanceofcommunication acrosstheworld.Hisfar-reaching approacheshavegainedmassive limelightamongtheyoung generationofthetechnological era.Whileinventingthis platform,hehastakencustomer satisfactionasinprioritylistwith well-encryptedsecurityforthe customer'sdataandinformation. Almosteverycompany'ssuccess dependsontheinnovativemindedleaderwholedtheir talentedteamtoworkand optimizetheirpotential.Withhis astuteideology,today,Tangohas becomeagoldenbridgefor societytoconnectonesideand theotherinjustoneclick.Uri transformedthetraditionalway ofcommunicationintoafullfledgeddigitalwayandkicked offgregarioussuccessinhis journey

- Uri Raz

“

Uri Raz CEO and Founder

TheRevolutionized Offerings

Theconnectingworldbeyond sevenseasisthemostblissful thingtodoandTangohasdoneit technologicallythrougha preeminentapplicationthatcan bedrivenbyanysmartphone modestly.Somearetheservices Tangodeliversarelistedbelow:

Livetostream

LivestreamingbecomeshasslefreewithTangoovertheinternet

inreal-time, withoutbeing recordedand stored.It providesafree live-streaming platformto make experiencesto theedgeand convertintoan adventurewith oneeasystep.It alsooffers accessto powerful personalized feeds,effects, anduniquegifts youcaneasily sendand receive.

ImageSharing

Tangoprovidesfreeimage postingandsharingservices. Anybodycanshareandupload theirpicturesfromtheirmobile device.Tangoisthebestplatform toshareimagesandscreenshots onlinefromanycornerofthe world.Itaidedaboundless platformfortheusers.

OvercomingtheHustling Journey

Despiteseveralhandyfeatures andsecurity,theSyrian ElectronicArmyhackedthe TangoChatappandsole1.5 terabytesofuserdata.Although, UriRazfounditswayout.Later in2016,Tangocloseditsofficein Beijing,andin2015,itstopped beingcompatiblewithPCsand smartphoneswhichusethe WindowsPhoneoperating system.Afteralltheseobstacles, Tangogainedmassivegrowth withfundingfromvarious venturesandwasestablished againwithadvancedfeatures fromthattime,itneverback downandflourishedabundantly

VideoChats

Tangomadevideochatsmore convenientwithhigh-qualityand easy-to-embedinteractivevideo calls.Withthisapp,peoplecan connecteachotherwithout worryingaboutdataconsumption too.Now,userscansendvideo messageswithfuneffectsand enjoyvideochats.Whenaperson sendsanyvideoormessage,the conversationstaysprivateand protectedwithTango'send-toendencryption.

EnlighteningtheFuture Callings

Tangoovercomemanyhustleson thetrailtosuccess.400million usersareusingTangoand enjoyingitsfeatures.In2017, Tangoaddedintegrationwiththe GIFplatformGfycat,allowing userstosearchandsendGIFs. Tangohasbecomeauser-friendly andall-timefavoritelivestreamingappandhopesfor furtherenhancementsand humungousgrowthinits mesmerizingjourneyahead

We have the power to change your life in the most positive and empowering way; we opened the door for connecting your loved ones innovatively

- Uri Raz